O’Dwyer’s Profiles of Entertainment & Sports PR firms

The firm’s network of media contacts at the local, national and international levels facilitates CATAN media placements. Its service- COMMUNICATIONS oriented philosophy includes strategic plan development, inter- 217 Hurd St. action with client contacts, culti- Mine Hill, NJ 07803 vation of media promotions to 973/442-8248 enhance advertising buys, adher- www.catancomm.com ence to timelines, timely progress reports, on-site execution and Wayne Catan, President event results and evaluation. Clients include the NFL; Catan Comms., now in its Showtime boxing; Speedo; Dew 11th year, specializes in leisure Action Sports Tour; and sports PR. Wayne Catan a MGM/Mirage Resorts; PGA and PR Week Award winner and PR LPGA golf tours; Countrywide ews Award finalist works Classic Tennis Tournament; closely with all his clients to ProElite XC; MLB; Tiger Woods ensure strategic media cover- Foundation; Champ Car World age. Highlights for 2007 Series; Ginn Clubs and Resorts; included work with Mighty AVP Professional Beach Milk Nutritional Drink for Kids, Volleyball; Hollywood Park; where Catan launched the brand Santa Anita and the College utilizing 14-time NBA All-Star Football Awards. Shaquille O’Neal as the official Catan Communications created the Mighty Milk spokesperson. Catan was also at Nutritional Drink campaign in 2007, devising the “Be Mighty, Get Active” essay contest to raise awareness the helm of CytoSport’s signing for kids about being more active and living a healthier CATALYST of NFL star Adrian Peterson. He lifestyle. The winner gets to meet Shaquille O’Neal. continued his work with United 350 Fifth Avenue Media, a Scripps Howard com- Suite 5801 pany, by way of an Original results oriented campaigns in the New York, NY 10118 Snoopy Sno-cone press push entertainment and lifestyle sector 212/643-1068 and helping gain Raggedy Andy 360 MEDIA, INC. has led to an increase in corporate www.catalystpublicrelations.com entry into the National Toy Hall and non-profit clients looking for 83 Walton St. of Fame. (Mr. Catan was at the mainstream lifestyle outreach. Bret Werner, Managing Partner 2nd Floor helm of Raggedy Ann’s induc- Clients include: Cousins Atlanta, GA 30303 tion into the Hall in 2002.) 404/577-8686 Properties, March of Dimes GA Catalyst, founded in October www.360media.net Chapter, Fado Irish Pub & of 2005, is at the forefront of Restaurant, Camp Sunshine, Jane strategic media relations through COOPERKATZ Tara Murphy, President Fonda’s non-profit G-CAPP, W its extensive knowledge of tradi- Hotel – Atlanta, including tional and emerging media. & CO., INC. 360 Media, Inc. is a twelve- Midtown and Buckhead locations Blending these techniques across year-old, entertainment, lifestyle and many more. 360 Media is a various marketing communica- 708 Third Avenue, 34th Floor and music boutique based in great choice for your entertain- New York, NY 10017 tions disciplines, Catalyst utilizes 212/455-8030 Atlanta, Georgia. Specializing in ment PR needs. a proprietary six-step rigorous www.cooperkatz.com public relations, event planning media relations process grounded and marketing, 360 Media is a in insight and analysis to develop Andrew Cooper, Principal one-stop-shop for coordinating BRENER ZWIKEL concepts that shape attitudes and Ralph Katz, Principal the creation and execution of & ASSOCIATES drive consumer behavior. The strategic PR, marketing and ad agency partners with the fore- CooperKatz, founded in 1996, buying campaigns for clients all most brands such as ATP, offers a full-service marketing/pub- over the country. Widely known 6901 Canby Ave. Ironman, Nestle Purina, Reebok, lic relations capability to a national for work in festivals and events, Reseda, CA 91335 818/344-6195 Subway Restaurants, Timex, client base of consumer, business- 360 Media has represented clients www.bzapr.com Versus, vitaminwater, XM to-business and non-profit organiza- including: Voodoo Music Satellite Radio, Yahoo! and yel- tions. The firm has developed a spe- Experience in New Orleans, Steve Brener & Toby Zwikel, low tail wines to reach the hearts cialization in serving the needs of Telluride Blues & Brews Festival Principals and minds of consumers who are media/entertainment companies. in Colorado, 10th Anniversary of passionate about sports, enter- Expertise includes producing enter- the Atlanta Olympics in Brener Zwikel & Assocs. is a tainment and leading an active tainment events as well as promot- Centennial Olympic Park, Virgin PR and marketing firm with more lifestyle. Catalyst, formerly ing entertainment properties. College, Mega Tour and Crocs than 60 years of combined expe- known as Pyramid Public For seven years, CooperKatz has Next Step College Campus Tour rience in the sports journalism Relations, has 25 professionals provided public relations support for as well as a variety of music and PR fields. BZA has the expe- with offices in New York, the Family Television Awards, an cruises including; The Rock Boat rience and contacts to maximize Charlotte and Los Angeles. annual network TV event sponsored and Mayercraft featuring John client exposure via PR, promo- Experience the evolution of by members of the Association of Mayer to name a few. tions, event planning, event pro- public relations at National Advertisers. CooperKatz 360 Media’s reputation and duction and marketing plans. www.catalystpublicrelations.com has also produced U.S. and Latin

24 DECEMBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Entertainment & Sports PR Firms American ‘upfront presentations’ industries, providing strategic and for Discovery Communications, as innovative support along with well as meetings and special events integrated marketing and media for Nielsen Media Research, relations that helps a diverse Reader’s Digest, VNU and Ziff client group meet and usually Davis. Other clients utilizing exceed expectations. CooperKatz’ entertainment expert- In sports, DKC has long-term ise include Alticor (parent of relationships with every major Amway and Quixtar), ASCAP, Dole professional league and athletic 100% Juice, Piaggio, POWERade, event. Most recently, DKC Veet and Virgin Mobile USA. helped the U.S. Open launch a re- branding campaign that resulted in record attendance, winning as COYNE PR well new audiences for the annu- al tennis event. DKC’s work for 14 Walsh Drive both the Liberty National Golf Parsippany, NJ 07054 CooperKatz helped organize with Virgin Mobile USA a 973/316-1665 Club and national task force with charitable partners and elected produced A1 stories in the Wall officials to advocate for Congressional recognition of 1540 Broadway Street Journal. November as the first ever “National Homeless Youth Suite 1602 The agency’s sports clients Awareness Month.” Seen here is (L to R) Rep. Jim New York, NY 10036 have included, among others, the McDermott (D-WA), StandUp For Kids Founder Rick Koca, 212/938-0166 NFL, MLB, NBA, WNBA, MLS, Singer / Songwriter Jewel and Virgin Mobile USA CEO Dan www.coynepr.com USTA, AFL, and ESPN. DKC Schulman on Capitol Hill in June 2007. has also handled sports marketing Thomas F. Coyne, President & CEO and promotion for a wide-range media and strategic communica- their story and build their brand. of corporate clients, including tions programs on a global, He spent three years at Alan Coyne Public Relations is one of IMG, Sprint, Delta Airlines, New the nation’s leading independent national, and local level. The Taylor Communications and 12 Balance, THQ, Russell Athletic, practice has partnered with nearly years at National Media Group public relations agencies, repre- HBO and Warner Home Video. senting high profile clients in a every major league, event and before launching Drotman Long-recognized as an innova- property, several national govern- Communications in 2001. number of industries, including tive entertainment firm, DKC sports & entertainment. Coyne PR ing bodies and major national and The agency has worked with brings out-of-the-box, news-mak- international event sponsors. all of the professional sports has spearheaded strategic partner- ing results to corporate brands ships and celebrity events including Edelman’s current client roster leagues, many unique events and looking for ways to differentiate includes the PGA TOUR, ING numerous blue-chip sports mar- Campbell’s Chunky Soup NFL their assets, and A-list personali- sponsorship, Disney’s iconic “I’m New York City Marathon, keters. Its recent client roster fea- ties. DKC handles both front of International Paralympic tures a wide array of sports Going to Disney World” Super the house talent, helping guide Bowl campaign and the NFL’s Committee, FOX Interactive brands, venues, organizations and the careers of stars such as Ashlee Media, Avaya, General Electric, events including: the USTA, NFL “Taste of the Giants” and “Taste of Simpson, Jay Leno, Enrique the Jets” to benefit ShopRite Johnson & Johnson, AstraZeneca, Properties/Players Inc, Back Pain Iglesias, LeAnn Rimes, Rob Canon, Office Depot, Shell, Understood, American Collegiate Partners In Caring. Additionally, Thomas and Sean “Diddy” Coyne PR handles major motor- Burger King and Intramural Sports, Outback Combs, among many others. GlaxoSmithKline. Offices Steakhouse, Tennis Channel, sports activities for clients includ- DKC also plays an integral role in ing Shell Oil and Goodyear. In the around the globe are gearing up Donruss, TENNIS Magazine, brand extending initiatives such for the 2008 Games in Beijing, Free Wheelchair Mission and entertainment sector, Coyne PR has as Conde Nast Media Group’s long standing relationships with top where Edelman is managing pro- many others. Fashion Rocks and Mercedes grams for several clients. entertainment brands including Benz Fashion Week; special Hard Rock International and events such as the High Line FLEISHMAN - Disney. Recent client additions Festival and Download Festival; DROTMAN HILLARD include the Harlem Globetrotters and sponsorship integration for and work with the United States companies such as Sprint and COMMUNICATIONS Tennis Association (USTA). 200 North Broadway Citigroup around entertainment St. Louis, MO 63102 Coyne PR combines sound properties such as the Grammys, 5036 Jericho Turnpike, Suite #200 strategic counsel with cutting edge Commack, NY 11725 314/982-9166 Emmys, Tonys, Sundance and 631/462-1198 Fax: 314/982-8642 creative elements to achieve superi- various touring productions. or communications goals for its [email protected] www.DrotmanPR.com In the fast-paced world of clients. sports marketing, it’s all about EDELMAN Doug Drotman, President finding the right players. With DKC Fleishman-Hillard’s team of 1500 Broadway Drotman Communications is a industry experts, and its global New York, NY 10036 full-service public relations firm network, you can leverage the 386 Park Avenue South 212/768-0550 New York, NY 10016 www.edelman.com dedicated to providing expert power and passion of sports prop- 212/685-4300 counsel, public relations pro- erties to reinforce the value of www.dkcnews.com Mary Griswold, Gen. Manager., grams and affiliated marketing your brand. That means generat- Sports & Sponsorship Marketing services. All clients receive ing national and global media Sean Cassidy, President Scott Miranda, Managing hands-on program management coverage, creating ongoing Director, Sports Edelman’s multi-office, global from an experienced publicist. “buzz” in the marketplace, and Susan Makarichev, Senior Vice Sports & Sponsorship marketing For more than two decades, achieving specific business goals. President, Entertainment practice, works with clients to Doug Drotman has been at the Fleishman-Hillard’s sports mar- advance brand and corporate rep- center of the sports PR industry keting counselors are experienced DKC’s sports and entertain- utation via sponsorship, consult- developing innovative PR, mar- in guiding professional teams ment divisions are consistently at ing, program development, ath- keting and promotional initiatives the forefront of their respective lete & event marketing, new and helping many companies tell  Continued on page 26

ADVERTISING SECTION • DECEMBER 2007 • WWW.ODWYERPR.COM 25 Profiles of Entertainment & Sports PR Firms the agency is headquartered in Athletics, Inwood Country Raleigh, N.C. and also has offices in Club, Bowne Global Solutions both New York City and Tampa. for the Special Olympics World An industry leader in sports and Summer Games and the entertainment marketing, FWV spe- Duramed FUTURES Tour cializes in creating maximum brand among others. exposure for its clients through strate- In addition, our staff has gic partnerships, sponsor relations, experience directing campaigns event management, mobile and expe- for Olympic and World Cup riential marketing and traditional sponsors as well as companies earned media outreach programs. sponsoring professional tennis, FWV’s present and past sports and motorsports, college athletics, entertainment clients include the professional soccer and the Central Intercollegiate Athletic NFL. Association (CIAA), AstroTurf, Speedo, TVG (America’s Horseracing Network), Premiere JS2 Management Group, the COMMUNICATIONS Professional Rodeo Cowboys Association, the of 661 N. Harper Ave., Suite 208 the Arena Football League, Los Angeles, CA 90048 AccuSport International, the Atlantic 323/866-0880 Coast Conference (ACC), the Aggie- www.js2comm.com Eagle Classic, Urban Sports and Entertainment Group, North Jeff Smith, CEO Carolina Amateur Sports and the Jill Sandin, President Chris Bess, GM, LA/VP N.C. State Games. Alissa Pinck, GM, NYC/VP Additionally, FWV president & CEO Rick French was recently JS2 Communications is a Los appointed to a three-year term on the Angeles-based public relations national board of trustees of the Rock agency dedicated to providing and Roll Hall of Fame and Museum. clients with strategic solutions, In the first-ever PGA TOUR Playoff event, Steve As a member of the board of trustees, Stricker captured The Barclays at Westchester candid counsel and tangible Country Club in Harrison, NY. The Hamilton Group French is among a small number of results. Founded in 2001, the handled PR for the event. America’s most prominent business agency’s New York office and music industry leaders who are opened in early 2005. stewards of the Hall of Fame and Formula 1 racing. From sponsors Comprised of a dynamic group Fleishman - Hillard Museum and are also asked to repre- of seasoned professionals, the and athletes to host cities and gov- sent the Rock Hall’s mission and Continued from page 25 erning bodies, Fleishman-Hillard JS2 Communications team is goals at programs and events around passionate about its relation- has played a significant role in the world. through the pitfalls of stadium every Olympic Games for the last ships with niche-defining relocation and global expansion, decade and continues to develop brands and its partnerships with facilitating player advocacy sup- campaigns for TOP Olympic spon- THE HAMILTON the teams that build them. port, providing media training to sors in Beijing 2008, Vancouver This year, the company cele- professional leagues and their ath- 2010, and London 2012. GROUP brated its five-year relationship letes, and building executives into For more information on with Pacific Theatres and industry thought leaders. We recog- Fleishman-Hillard Sports Business, 1140 Broadway, Suite 501 ArcLight Cinemas Hollywood nize the opportunities and chal- New York, NY 10001 and, in November, opened the please contact global practice 212/213-3144 lenges of this unique and evolving group co-chairs J.J. Carter second ArcLight location in environment, and we know how to ([email protected]), and Sherman Oaks. JS2 worked John Frew, President & CEO with Buena Vista Worldwide leap the inevitable hurdles that Jim Woodcock Kevin Sniffen, VP, Consumer & stand in the way. ([email protected]). Sports Marketing Home Entertainment to launch In addition to professional teams national DVD releases includ- across all major sports leagues, The Hamilton Group is a pub- ing Disney/Pixar’s Cars, Meet including the San Francisco 49ers FRENCH/WEST/ lic relations and marketing com- the Robinsons, and various sea- and St. Louis Cardinals, as well as VAUGHAN munications firm that offers the son packages of Ugly Betty, the NBA, NCAA and National basic premise that every client Desperate Housewives, and Hockey League, FH Sports 112 East Hargett St. is entitled to direct counsel and Brothers and Sisters. For Business has developed programs Raleigh, NC 27601 service by the firm’s principals. Paramount Home for national and global brands, 919/832-6300 We take a hands-on approach to Entertainment, JS2 launched including AT&T, Gatorade, Visa, www.fwv-us.com the creation and implementation DVD releases of Shrek the Nationwide, and Amgen. of client programs that have Third, Transformers, Disturbia Rick French, President/CEO and Blades of Glory among oth- In recent years, Fleishman- Lauren Taylor, Executive VP, Partner consistently produced great Hillard has launched iconic part- David Gwyn, Executive VP, Partner results. ers. Newcomers to the enter- nerships such as the Nike+Ipod Jack Glasure, Chief Marketing Officer Our sports marketing and tainment practice this year were Sport Kit and Tiger Woods’ land- event management practice has Mumbai, India-based Phat mark partnership with Gatorade. French/West/Vaughan (FWV) is worked with the NHL, LPGA, Phish Motion Pictures, Phat The FH global network has assisted the Southeast’s largest independent The Barclays PGA Tour event, Phish Music, Outfest and No the NBA’s expansion into China, public relations, public affairs and Titleserv, Donald Trump’s book Good Television (NGTV). and supported international spon- emerging media agency, and is the “The Best Golf Advice I Ever JS2’s entertainment clients sorship activation with the FIFA nation’s 19th largest independently- Received,” Black Mesa Golf World Cup, America’s Cup, and owned PR firm. Founded in 1997, Club, Hofstra University  Continued on page 28

26 DECEMBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Entertainment & Sports PR Firms Marketing (KEM) is a full-service and has represented comedian Jack entertainment consultancy with Rothman and singer-songwriters offices in Los Angeles, New York Seven Silvasy, Aron Cowen, Kelly- and Chicago. KEM specializes in Lynn and AJ Wells. product integration in film, TV MAYO: “We don’t guarantee and on the Web; in celebrity nego- media, we just get it!” tiations for talent appearances in PR, advertising and in-store and in entertainment/lifestyle media MWW GROUP outreach and events. Clients include Maserati, Absolut, Jim One Meadowlands Plaza East Rutherford, NJ 07073 Beam, Ikea and Lab Series. In www.mww.com 2007, KEM secured major part- 201/507-9500 nerships with “The Apprentice,” “Ellen,” “Entertainment Tonight,” Michael W. Kempner, President The Golden Globes and Emmy’s and CEO MAYO Communications scored a cover story in on behalf of its clients. Hollywood Reporter Nov. 1, 2007 special issue “Made For more than 20 years, MWW In America - Filming in the USA,” which landed three MAYO Group has harnessed the power of MAYO clients from front to back of the Magazine, high-profile sporting and entertain- Producer Clint Allen, H20 Entertainment; Actor COMMUNICATIONS ment events, celebrities and teams Timothy Woodward Jr., Whittaker Bay and Chief to help build the world’s biggest Economist Jack Kyser, LAEDC. 7248 Bernadine Ave., Suite #2 brands. By creating lasting rela- Photo courtesy H20 Entertainment West Hills, CA 91307 tionships between sports proper- 818/340-5300 ties, entertainers and brands, we JS2 Communications Features, Universal Pictures, 18 Fax: 818/340-2550 establish cachet, credibility and a years of the Tony Awards on cool factor for our clients that Continued from page 26 CBS, Sarah Jessica Parker’s George S. McQuade III, VP impacts sales relationships. Spinning into Butter, Olympic Whether a campaign involves have included TLC, Universal Gold Medalist Brian Boitano, MAYO, recognized twice for integrated marketing communica- Studios, CBS, NBC, Disney The Onion, Bristol-Myers “Best Media Placement” by the tions, media relations, grassroots Mouseworks, Columbia Tri-Star Squibb, Mandy Patinkin, Public Relations Society of marketing, promotions, sponsor- International, PBS, Hanna Columbia University, Bolshoi America, was founded in 1995 by ships or special events, MWW Barbera Studios, Berliner Ballet, Hertz, Sony, VP George McQuade, a past presi- Group secures and leverages the Photography, Disney Funworks Architectural Digest, New York dent and current board member of right influencers to reach target and Warner Kids. Marriott Marquis, 2008 Abu the Entertainment Publicists audiences, generate awareness, Dhabi Music & Arts Festival and Professional Society. enhance brand image and deliver The ew York Times. In July 2007, MAYO reached maximum ROI. KEITH SHERMAN more than 200 million media Recent programs have included: impressions for “No Oscar For the Samsung/NFL Celebrity Flag & ASSOCIATES KETCHUM Hollywood,” a campaign focusing Football Exhibition featuring on runaway entertainment produc- Marcus Allen, Cris Carter and 234 West 44th Street, Suite 1004 1285 Avenue of the Americas tion that earned more than $1 mil- other football greats; a jaw-drop- New York, NY 10036 New York, NY 10019 212/764-7900 lion in global broadcast and print ping motorcycle jump for ING 646/935-3900 placement for the Los Angeles Direct with daredevil Robbie Fax: 212/764-0344 www.ketchum.com www.ksa-pr.com Economic Development Knievel; and celebrity endorse- Ann Wool, Director and Senior Commission. MAYO helped place ments from Jackie Chan, Alyssa Keith Sherman, President Vice President, Sports Network LAECD Chief Economist Jack Milano, Senator Edward Kennedy Brett Oberman, VP Mark Owens, Managing Director, Kyser in more than 2,000 national and NBA star Dikembe Mutombo Scott Klein, VP Entertainment Marketing articles on the first day of the for Sabin Vaccine Institute’s Hollywood writers strike. StopNTDS! global health cam- KEITH SHERMAN & ASSO- With a key understanding of the MAYO clients were featured in paign. CIATES provides public rela- sports environment, Ketchum the cover story of The Hollywood tions counseling and marketing Sports Network (KSN) helps Reporter Nov. 1, 2007, “Made in communications services to a companies hit “home-run” brand America” special issue. PAINEPR diverse roster of entertainment, messages with creative, strategic MAYO recently welcomed new lifestyles and sports clients. thinking and smart execution. client Hydra Properties LLC of Abu 19000 MacArthur Blvd., 8th Floor Our goal is to help clients build Irvine, CA 92612 Corporate clients include Dhabi, creator of “ The Hydra 949/809-6854 Fortune 500 companies to entre- relationships with target audi- Executives,” a reality show that will preneurial enterprises. ences on a different playing field, feature U.S. and British entrepre- Daryl McCullough, President KSA has publicized hundreds using both sports sponsorships as neurs vying for $1 million to fund a Kevin Twer, Group Director, of films, network and cable tele- well as athlete procurement to business startup. Showtime Arabia Sports & Entertainment vision broadcasts, Broadway, deliver brand messages. has committed to televise “Hydra Justin McCarthy, VP, Business Off-Broadway and touring pro- Ketchum’s network of seasoned Executives” in Asia and the Middle Development ductions and high profile events. professionals brings experience in East. At the last Summer Olympics, event management, sports PR and MAYO clients include H20 PainePR delivers strategic com- KSA represented gymnast Paul brand marketing within most Entertainment, which produces the munications programs that utilize Hamm. The firm managed the sporting categories, including TV drama, Whittaker Bay,” set to air entertainment, sports and celebrity controversy surrounding his Olympic Games, NFL, NCAA, in January 2008 on Superstation partnerships to build brand, drive Gold Medal and arranged press NASCAR, MLB, and pro golf and WGN-TV. awareness and sell more products coverage for the arena tour in tennis. Clients include Lenovo, MAYO represents Warrior and services. which he starred. FedEx, Jim Beam and IBM. Records, home of rock legends Clients include Focus Ketchum Entertainment Eddie Money and Benny Mardones,  Continued on page 30

28 DECEMBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Entertainment & Sports PR Firms Peppercom also conducts executive ducers and developers, digital workshops, such as presentation entertainment technologies, sports workshops, for major corporations. leagues and one-time or multi-mar- Peppercom is ranked among the ket events. R&C is closely aligned top 20 largest independent PR firms with fellow Interpublic Company, in the U.S. Clients include Octagon Worldwide, providing our HandsOn Mobile, Panasonic, Spout clients with marketing solutions for and SlipStream Sports. sports and entertainment sponsor- ships. Utilizing entertainment PR and PIERSON GRANT marketing strategies, R&C works PUBLIC RELATIONS with the to assist the organization in grow- 6301 NW 5th Way, Suite 2600 ing its fan base. Our team focuses Fort Lauderdale, FL 33309 on garnering media coverage for 954/776-1999 ext. 222 the NHL and its players in the www.piersongrant.com entertainment and lifestyle press and supporting major league events Entertainment organizations and announcements. turn to Pierson Grant for the Recent clients/projects have agency’s strong media relation- included Bruce Willis, Jamie Foxx, ships, experience and creativity in Hugh Jackman, Beyoncé Knowles, connecting with the public. Sandra Bullock, Hayden Pierson Grant has been the Panettiere, The Rolling Stones, agency of record for the Broward Juanes, Chris Brown, GRAM- Launching activities for the 2007 Super Bowl, Pierson Center for the Performing Arts MYS, Honda Civic Tour, TNT’s Grant Public Relations generated extensive publicity since 1998, forging strong media Christmas in Washington, David for agency client Benihana with a celebrity grill-off. relations, supporting ticket sales, Beckham, Matt Leinart, Jason Pictured are Benihana Master Chef Tomonari "Tomo" generating publicity for program- Taylor, Dwight Freeney, Anna Mitsunobu and William “The Refrigerator” Perry. The ming and institutional news and Kournikova, NASCAR Digital Fridge competed against "Dancing with the Stars"™ serving as consultants on issues Entertainment, National Hockey and Indianapolis Colts super fan Stacy Keibler. management. Other clients League, Major League , include independent theater pro- Cruise Wagner Productions, Photo by Joshua Presant ducers, regional arts companies Imagine Entertainment, Edinburgh and Young At Art. Film Festival, Gibson Guitar and County (Irvine) Calif. In the world of sports, the Activison. PainePR agency promotes creative part- Continued from page 28 nerships such as Benihana’s PEPPERCOM Super Bowl Grill-Off and the SUSAN BLOND, Over the last 20 years, the firm Florida Marlins Baseball Clinics INC. has earned a reputation for innova- 470 Park Avenue South sponsored by Olive Garden, man- New York, NY 10016 tive thinking, outstanding client aged community relations and 50 West 57th Street, 14th Floor service, breakthrough program- 212/931-6100 www.peppercom.com publicity for the MLS Miami New York, NY 10010 ming ideas and exceptional results. Fusion soccer team and worked www.susanblondinc.com Strategic integrated programs Steven Cody and Edward Moed, internally for two NBA franchises that leverage celebrity and enter- Managing Partners and NBC Sports special events. Eric Wielander, VP and General tainment relationships regularly Manager promote PainePR client brands in Peppercom is a mid-sized com- the media, at live events and via munications agency that specializes ROGERS & COWAN Susan Blond, Inc. is a lifestyle the Web. A most recent success in developing strategic and creative and entertainment publicity included the PainePR-created PR programs for fitness, gaming Pacific Design Center agency headquartered in New national launch of Blockbuster and entertainment companies as 8687 Melrose Ave., 7th Floor York. For more than twenty Online with singer and actress well as helping corporations lever- Los Angeles, CA 90069 years, we have brought wide Jessica Simpson. age and maximize their sports spon- 310/854-8100 recognition to brands and corpo- PainePR works with NASCAR sorships through Fax: 310/854-8101 rations, executives and personali- drivers Tony Stewart and Clint Peppercommotions, the firm’s spe- www.rogersandcowan.com ties, products and services and Bowyer to elevate Old Spice cial events and sponsorships divi- Tom Tardio, CEO non-profit organizations through brand. For more than 15 years, sion. Heather Krug, SVP diversified media campaigns - a PainePR has helped Suzuki and In addition to PR, Peppercom’s full service agency taking you to Team Suzuki increase market services include a positioning pro- Rogers & Cowan has extensive the next level. share and awareness in the motor- gram designed to differentiate a expertise in the sports and enter- Clients include: Sandra Lee, cycle and racing/motocross arenas. client from its competitive set, a cri- tainment industries providing pub- Christine Ebersole, Spring PainePR specialties include sis management program called licity and marketing campaigns, Awakening, School of Rock, strategic counsel and media rela- CrisisRx, digital initiatives via special event support, sponsorship Hawaiian Tropic Zone, tions, international and national PepperDigital, “green” initiatives activation, celebrity/influential Greenberg Traurig, Target, launch events, crisis communica- through GreenPepper, thought lead- seeding, promotional tie-ins and Skechers, Bacardi, Borgata Hotel tions, influencer marketing, and ership programs and platforms, cri- product placement for a growing Casino & Spa, The Sports fully integrated diversity/Hispanic sis management, “win-win” part- arsenal of clients. Club/LA in NY, Napoleon Perdis, capabilities. nerships, special events through our The agency offers a wealth of VH1 Save the Music Foundation, A subsidiary of the Cossette Peppercommotions division, and experience working with celebri- Usher, Joan Jett and James Brown Communication Group, PainePR Pain-Based Sellings, to identify the ties, athletes, cable and network among many others. has core offices in New York City, gap between perception and reality TV, film production and distribu- For more information, search Los Angeles, Boston and Orange of what clients are thinking. tion, record labels, video game pro- for Susan Blond on YouTube.

30 DECEMBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Entertainment & Sports PR Firms Hispanic/multicultural market- ing communications, digital and emerging media, and measure- WEBER ment and evaluation. SHANDWICK Over the past 25 years, Taylor has created and implemented 919 Third Avenue more than 1,000 strategic mar- New York, NY 10022 keting communications pro- 212/445-8000 grams worldwide, at sporting www.webershandwick.com events including the FIFA World Cup, the Olympic Games, Super Gail Heimann, Co-President, Global Bowl, World Series, MLB, NBA Consumer Marketing & Pres., NY and NHL All-Star Games, and Marc Abel, Executive Vice the Daytona 500. President, St. Louis The agency has also success- Pete Campisi, Senior Vice fully aligned its client partners’ President/Mgmt. Supervisor, NY business goals with the most Taylor partners with category leading brands such as recognized properties in the Weber Shandwick’s Sports Microsoft Xbox to leverage sports, entertainment and entertainment industry, such as and Entertainment Marketing lifestyle platforms. One of the many initiatives Taylor the Academy Awards, Grammy practice designs and imple- helped develop and implement in 2007 featured Dallas Awards, Sundance Film Festival ments consumer marketing Cowboys star quarterback Tony Romo and team- and MTV Video Music Awards. campaigns that build connec- mates, pictured here playing Guitar Hero III on Xbox Taylor’s portfolio of client tions between brands and con- 360 at a “House Party” at Romo’s home in Dallas. partners includes MasterCard, sumers through entertainment, Diageo, Gillette, Microsoft, sports and lifestyle influences. lifestyle platforms to achieve Allstate, Staples, Smirnoff, The firm creates integrated business building goals. Alltel Wireless, Kleenex, and sports marketing campaigns for TAYLOR Founded in 1984 and recog- NASCAR. companies including FedEx, nized as the leading lifestyle ExxonMobil, GM, U.S. Army, 14 Penn Plaza, Suite 610 and sports public relations THE WALKER Kraft, Campbell Soup Co., New York, NY 10009 Polaris, got milk?, Sharpie, 212/714-1280 agency, Taylor has 110 employ- www.TaylorPR.com ees with headquarters in New AGENCY Snickers, Sony Ericsson WTA York and offices in Los Tour, NASCAR and the NHL. 15855 N. Greenway-Hayden Loop These campaigns have resulted CEO & Managing Angeles, Chicago, Charlotte Tony Signore, Suite 160 Partner and London. in enhanced brand image, Scottsdale, AZ 85260 Managing Partner The agency provides a full increased product/service Bryan Harris, 480/483-0185 Managing Partner array of public relations servic- awareness, extended audience Mark Beal, www.walkeragency.com es including, proprietary and market positioning, and Taylor (formerly Alan Taylor research and consumer insight, Mike Walker, President heightened consumer recogni- Communications) partners program planning and develop- Dennis Phillips, Vice President tion. exclusively with category lead- ment, strategic media relations, Pete Walker, Vice President Our experience extends to all ing consumer brands that utilize event production, spokesperson of the major worldwide sports sports, entertainment, and procurement and training, The Walker Agency provides leagues and properties includ- marketing public relations, lifestyle ing FIFA World Cup, Olympic events and field promotions to help Games, MLB, NFL, NBA, its clients build their brands and NCAA, NHL, USTA, WTA, grow their business. When Mike Formula One, NASCAR, IRL, Walker founded the agency in NHRA, X-Games/Extreme 1982, he had never even visited a Sports, Pro Bull Riders Tour, PR agency, let alone start one. This PGA, LPGA, USGA, and vari- led him to focus more on the needs ous PGA Tournaments. of clients than of the agency. This Recent highlights include the client-centered philosophy has International Olympic worked well, for the agency has Committee’s (IOC) selection of had the privilege of serving such Sochi in Russia as the host city brand names as Toyota, Lexus, for the 2014 Olympic and Scion, Armour-Dial, FoodSaver, Paralympic Games. The suc- 3M Scientific Anglers, Ducks cessful Bid by Sochi involved Unlimited, Columbia Sportswear, Weber Shandwick’s extensive Shimano American, BoatU.S., global network of offices work- Bushnell, the Coleman Co. Yamaha ing to support the Sochi Bid Marine Group, with which it has a team with an 18-month global 25-year record of service. communications campaign to The Walker Agency’s Pete Walker and Creede maga- More entrepreneurial than most demonstrate Sochi’s suitability zine editor David Basler, at the Bridgestone Winter agencies Walker created and self- as the venue for the Games. Driving School in Steamboat Springs, Colo. syndicates two national radio pro- The agency has a legacy in Automotive journalists were invited to a special grams that together air daily on developing campaigns for many hands-on Toyota event in January in order to gain win- more than 500 stations and its successful Olympic host city ter driving skills that would better allow them to share Escape To The Outdoors service bids such as Beijing, Turin and winter and icy driving advice with their readers. provides seasonal outdoor-oriented Sydney and was recently select- Walker Agency is the mountain and southwest states ed to support the Tokyo 2016 field PR agency for Toyota, Lexus and Scion. features to newspapers and Web sites. bid. 

32 DECEMBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION O’DWYER’S RANKINGS TOP ENTERTAINMENT PR FIRMS Firm Net Fees Firm Net Fees

1. Edelman New York $16,430,797 21. Rogers Group Los Angeles 375,868

2. Ruder Finn New York 8,805,000 22. Carmen Group Wash., D.C. 368,550

3. Taylor New York 5,063,000 23.Cerrell Assocs. Los Angeles 340,850

4. Bender/Helper Impact Los Angeles 3,714,275 24. Standing Partnership St. Louis 288,910

5. APCO Worldwide Wash., D.C. 3,061,866 25. Clifford PR New York 275,300

6. Paine PR Los Angeles 2,062,816 26. Marx Layne Detroit, MI 208,806

7. DKC/Dan Klores Comms. New York 2,000,000 27. Valencia, Perez & Echeveste S. Pasadena 203,496

8. 5W Public Relations New York 1,008,000 28. PRx San Jose 200,648

9. Regan Comms. Group Boston 1,805,000 29. Rosica Strategic PR Paramus, NJ 180,000

10. Hunter PR New York 1,466,059 30. Zeppos & Assocs. Milwakee 175,254

11. JS2 Comms. Los Angeles 707,434 31. Qorvis Comms. Wash., D.C. 172,199

12. Morris + King Co. New York 694,565 32. Vollmer PR Houston 158,212

13. Waggener Edstrom Bellevue, WA 659,000 33. Richmond PR Seattle 150,000

14. Cooper/Katz & Co. New York 626,438 34. Thorp & Co. Coral Gables, FL 135,298

15. Landis Comms. San Francisco 530,050 35. Padilla Speer Beardsley Minneapolis 129,562

16. Kaplow Comms. New York 520,000 36. Hope-Beckham Atlanta 128,935

17. Peppercom New York 510,759 37. Off Madison Ave. Tempe, AZ 95,000

18. Public Comms. Chicago 502,237 38. Katcher Vaughn & Bailey Brentwood,TN 75,000

19. Zeno Group New York 485,651 39. Yesawich,Pepperdine,Brown,Russell Orlando 74,000

20. Schneider Assocs. Boston 413,984 40. Maccabee Group Minneapolis 58,616 TOP SPORTS PR FIRMS Firm Net Fees Firm Net Fees

1. Taylor New York $9,543,000 11. Walker Comms. Scottsdale, AZ 566,000 2. Regan Comms. Group Boston 3,100,000 12. Hope-Beckham Atlanta 550,468 3. Edelman New York 3,067,128 13. Coyne PR Paramus, NJ 540,859 4. Dan Klores Comms. New York 2,000,000 14. Off Madison Avenue Tempe, AZ 380,000 5. APCO Worldwide Wash., D.C. 1,418,242 15. CooperKatz & Co. New York 147,999 6. Rasky Baerlein Boston 1,168,457 16. Richmond PR Seattle 145,855 7. French|West|Vaughan Raleigh 1,099,742 17. Carmen Group Wash., D.C. 128,850 8. 5W Public Relations New York 650,000 18. v-Fluence Interactive St. Louis 108,855 9. Bender/Helper Impact Los Angeles 600,000 19. Praco PR Colorado Springs 65,000 10. PainePR Los Angeles 586,361 20. Transmedia Group Boca Raton 50,000

© 2007 J.R. O’Dwyer Co.