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A project Report submitted in partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) TO SRI SAI COLLEGE OF ENGINEERING AND TECHNOLOGY PUNJAB TECHNICAL UNIVERSITY JALANDHAR BY SUSHIL KUMAR ROLL NO.80503317057 Under the guidance of

Mr. PUNEET SHARMA (H.O.D)

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ACKNOWLEDGEMENT

I would like to express my appreciation and gratitude to various people who have shared their valuable time and made possible this project ,through their direct indirect cooperation . My honorable Sir Mr. Puneet Sharma (HOD) and Mr Jayad ali(Placement Officer of S.S.C.E.T Badhani(Pathankot), for allowing me to work on this project and provide necessary help. I thank my respected faculties, dear friend & colleagues, who help me in every possible ways , support me and encouraged me to explore new dimensions.

SUSHIL KUMAR MBA 2nd Semester ROLL NO: 80503317057

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ORGANISATION CERTIFICATE

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INDEX

1) Certificate««««««««««««««««««. 2) Declaration«««««««««««««««««« 3) Preface«««««««««««««««««««« 4) Company profile«««««««««««««««. 5) Company History««««««««««««««« 6) Executive summary««««««««««««««. 7) Reliance ADA group«««««««««««««.. 8) Reliance money«««««««««««««««« 9) Chairman profile«««««««««««««««. 10) Top management profile««««««««««« 11) Vision«««««««««««««««««««. 12) Reliance money product offering«««««««. 13) Advertisement of reliance money«««««««. 14) Introduction of share market««««««««« 15) What is trading«««««««««««««««. 16) Depository system««««««««««««««. 17) Process of demat account opening««««««« 18) Reliance demat account«««««««««««.. 19) Scheme and features«««««««««««««. 20) Document required«««««««««««««... 21) Operations«««««««««««««««««.. 22) Reliance demat Account opening process«««« 23) Special news««««««««««««««««..

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24) Point to be remember««««««««««««« 25) Benefit of reliance demat account«««««««. 26) Comparative study with«««««««««««« I. ICICI direct«««««««««««««««« II. Sharekhan««««««««««««««««.. III. Indiabulls««««««««««««««««« IV. 5paisa.com««««««««««««««««.. V. Motilal oswal«««««««««««««««.. VI. HDFC securities««««««««««««««.. 27) Comparison with table«««««««««««« 28) Research methodology««««««««««««. I. Type of research«««««««««««««««. II. Method of data collection«««««««««««. III. Tool of analysis«««««««««««««««.. IV. Research design«««««««««««««««.. V. Data analysis and interpretation««««««««. 29) Observations«««««««««««««««««. 30) Suggestions««««««««««««««««««. 31) Limitations««««««««««««««««««. 32) Conclusion««««««««««««««««««.. 33) Bibliography«««««««««««««««««.. 34) Annexure«««««««««««««««««««. 35) Questionnaire«««««««««««««««««. 36) Contact list««««««««««««««««««.. 37) Original synopsis«««««««««««««««...

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CERTIFICATE

This to certify that SUSHIL KUMAR ,M.B.A II Semester ,S.S.C.E.T Badhani (Pathankot) under P.T.U Jalandhar has done project on ³Reliance Money ³and has successfully completed his project on ³Reliance Demat account ³ This report is completed under my on .It is only for academic purpose and is a bonfires work done by researcher .

Project Guide Mr. Puneet Sharma Faculty S.S.C.E.T

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DECLARATION

I am Sushil Kumar do here by declare that the project work entitle on the ³Reliance Demat Account´at Pathankot is the original work done by me. This project report presented as a partial fulfillment requirement for the degree of Master of Business administration.

Sushil kumar MBA 2nd semester S.S.C.E.T

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PREFACE

The successful completion of this project was a unique experience for me because by visiting many place and interacting various person, I achieved a better knowledge about sales. The experience which I gained by doing this project was essential at this turning point of my carrier this project is being submitted which content detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session.

The research is on the topic ³Reliance Demat Account´

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INTRODUCTION

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COMPANY PROFILE

The Reliance ± Anil Dhirubhai Ambani Group is among India¶s top three private sector business houses on all major financial parameters, with a market capitalization of Rs.325,000 crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune of Rs.55,000 crores (US$ 14 billion) Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its Endeavour is to change the way India transacts in financial markets and avails financial services. Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards Reliance Money is a group company of Reliance Capital; one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services. Reliance Capital is one of India¶s leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. The company has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking and other activities in financial services

Reliance Money ± Transacting and investing simplified. Get ready to change the way you transact and invest in financial products and services. Whether you wish to transact in equity, equity & commodity derivatives, IPO¶s offshore investments or prefer to invest in mutual funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money. Simply open a reliance money account and enjoy the convenience of handling all your key financial transactions through this one window.

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Reliance Money, a Reliance Capital company and part of the Reliance Anil Dhirubhai Ambani Group is a comprehensive financial services and solution provider. It is a one-stop- shop, providing end-to-end financial solutions (including mobile and web-based services). It has the largest non-banking distribution channel with over 10,000 outlets and 20,000 touch points spread across 5,165 cities/ towns; catering to the diverse needs of over 3 million existing customers. Reliance Money endeavors to change the way investors transact in financial markets and avails financial services. It provides customers with access to Equity, Equity and Commodity Derivatives, Offshore Investments, Portfolio Management Services, Wealth Management Services, Investment Banking, Mutual Funds, IPOs, Life and General Insurance products and Gold Coins. Customers can also avail Loans, Credit Card, Money Transfer and Money Changing services. Reliance Capital ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking, depository services, distribution of financial products, consumer finance and other activities in financial services. Reliance Capital is one of India's leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking groups, in terms of net worth.

Reliance Capital, a constituent of S&P CNX Nifty and MSCI India, is a part of the Reliance Anil Dhirubhai Ambani Group (www.relianceada.com) and is one of India's leading and fastest growing privates sector financial services companies.

Reliance Capital has interests in asset management and mutual funds; life and general insurance; private equity and proprietary investments; stock broking; depository services; distribution of financial products; consumer finance; and other activities in financial services.

Reliance Mutual Fund is India's biggest Mutual Fund. Reliance Life Insurance is one of India's fastest growing life insurance company and among the top four private sector insurers. Reliance General Insurance is one of India's fastest growing general insurance company and

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among the top 3three private sector insurers. Reliance Money is one of the leading retail brokerage houses and distributors of financial products in India with over 3 million customers. Reliance Consumer finance has a loan book size of Rs. 8,511 crore (US$ 1.8 billion) as on June 30, 2009. Reliance Capital has a net worth of Rs. 7,500 crore (US$ 1.6 billion) and total assets of Rs. 25,074 crore (US$ 5.2 billion) as on June 30, 2009.

Reliance Money is a group company of Reliance Capital, one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital is a part of the Reliance Anil Dhirubhai Ambani Group.Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its endeavor is to change the way India transacts in financial markets and avails financial services.

Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business houses, and has a market capitalization of over Rs.2,90,000 crore (US$ 75 billion),net worth in excess of Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion), net profit of Rs. 5,000 crore (US$ 1.3 billion) and zero net debt.

Reliance Money, A Reliance Capital Limited Company, is the financial services division of Reliance Anil Dhirubhai Ambani (ADA) Group. Reliance ADA group is among top 3 business houses in India with wide range of presence across various sectors. Group¶s major interests ranges from communications (Reliance Communications) and financial services (Reliance Capital Ltd), to generation, transmission and distribution of power (Reliance Energy), infrastructure and entertainment.

Reliance Money has over 22 lakhs customers and more than 10'000 branches in around 5000 cities in India. Company is among the largest broking and distribution house of financial products and having share of more than 3% of total stock market volume at BSE & NSE.

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RelianceMoney.com is the web based investment portal (with Online Stock Trading) from Reliance Money. This website enables its customer to invest & manage most of the services provided by Reliance Money including Equity (Stock) Trading, Commodity Trading, Derivatives, Mutual Fund Investment, IPO Investment, Life Insurances, General insurances, Money Transfer, Forex exchange, Gold Coins and Credit Cards Services. Company recently entered in to Wealth Management with tools like investment in equity-linked portfolio management services, structured products, insurance and mutual funds.

The Reliance Money stock trading websites uses special security features 'Security Token', which makes your online trading experience more secure without complexity. Stock Trading through RelianceMoney.com is available for BSE and NSE stock exchanges. Offline trading is also available through Reliance Money partners in more than 5000 city across India.

Reliance Money Technical Analysis (A paid service)

Relance Money offers a simplified, automated, sophisticated technical analysis to Indian retail broking consumers with the help of Recognia's Technical Analysis tools. Recognia, a Canada based company, has proprietary pattern recognition technology capable of recognizing patterns in the price charts of any publicly traded financial instrument including stocks, bonds, funds, commodities, currencies and indexes.

The technical services are available for introductory free 7-day trial period to Reliance Money users. Post the trail period, this service is available to users at a nominal subscription of Rs. 99 for 3 months/ Rs. 179 for 6 months/ Rs. 299 for a year, i.e., less than Re 1 a day.

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COMPANY HISTORY

Reliance Capital Limited was incorporated in year 1986 at Ahmedabad in Gujarat as Reliance Capital & Finance Trust Limited. The name RCL came into effect from January 5, 1995. In 2002, RCL shifted its registered office to Jamnagar in Gujarat before it finally moved to Mumbai in Maharashtra, in 2006.

In 2006, Reliance Capital Ventures Limited merged with RCL and with this merger the shareholder base of RCL rose from 0.15 million shareholders to 1.3 million.

RCL entered the Capital Market with a maiden public issue in 1990 and in subsequent years further tapped the capital market through rights issue and public issues. The equity shares were initially listed on the Ahmedabad Stock Exchange and The Stock Exchange Mumbai. Presently the shares are listed on The Stock Exchange Mumbai and the National Stock Exchange of India.

RCL in the initial years engaged itself in steady annuity yielding businesses such as leasing, bill discounting, and inter-corporate deposits. Later, in 1993 diversified its business in the areas of portfolio investment, lending against securities, custodial services, money market operations, project finance advisory services, and investment banking.

RCL was accredited a Category 1 Merchant banker by the Securities Exchange Board of India (SEBI). It had lead managed/co-managed 15 issues of an aggregate value of Rs. 400 crore and had underwritten 33 issues for an aggregate value of Rs. 550 crore. All these companies were listed on various exchanges.

RCL obtained its registration as a Non-banking Finance Company (NBFC) in December 1998. In view of the regulatory requirements RCL surrendered its Merchant Banking License.RCL has since diversified its activities in the areas of asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking, depository services, distribution of financial products, consumer finance and other activities in financial services.

Reliance Group Holdings has grown from a small office data-processing equipment firm in 1961 into a major insurance and financial-services group in one generation under one chief. The holding company is

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best known for its insurance group, which includes separate subsidiaries for property and casualty insurance, life insurance, and title and mortgage insurance. Reliance's insurance operations constitute the nation's 27th-largest property and casualty operation. The parent company also includes a development subsidiary in commercial real estate. Reliance's international consulting group contains several subsidiaries in energy, environment, and natural resources consulting. A financial arm invests in other businesses, primarily television stations.

By the time he received a bachelor of science degree in economics from the University of Pennsylvania's Wharton School of Finance in 1959, Saul Steinberg was already in the business of leasing computers, then a new concept. In 1961, at age 22, Steinberg founded the Leasco Data Processing Equipment Corporation. The company grew rapidly, expanded its capabilities, and in 1965 went public.

By 1968, Leasco sought to diversify its fields of business. Among its major purchases in the last two years of the 1960s was Reliance Insurance Companies of Philadelphia, which included Reliance Insurance Company and its subsidiaries. Leasco bought 91% of Reliance in September 1968, and the balance in winter 1981. Reliance insurance had been writing insurance since 1817, officially incorporating in 1820, and became the company's largest subsidiary.

Reliance Insurance started as the Fire Association of Philadelphia in 1817, organized by 5 hose and 11 engine fire companies. It became the nation's first association of volunteer fire departments. Its office was the front room of Caleb Carmalt, one of the founders. The association first met in his house on September 17, 1817. Michael Fox, president of Diligent Engine Company, was elected chairman. The new group took the place of several previous associations that had never succeeded because of internal squabbles among members.

The association started with no money, and trustees pledged their property as security. The founders agreed not to pay dividends until the company accumulated $15,000 in capital. The original 13 trustees agreed that dividends should go to the unpaid firemen. As a benefit, members received a 5% discount on their own property fire insurance. In addition to underwriting fire insurance, the association served as mediator between its member engine and hose companies; as rivals to get to a fire first to collect the commission, fire companies often damaged each other's equipment and assaulted each other.

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The association adopted a fire mark with a fireplug attached to a hose and the initials F.A. on both sides for homeowners to place on their facades to let firefighters--and potential arsonists--know the houses were insured. Samuel Bleight, a storeowner with a weaving business in his basement, bought the first policy for his three-story building. The company took ten risks its first year.

The first time the association applied to the state legislature for a charter, it failed after the representative from Philadelphia stated that "the petitioners were men unworthy of public confidence and destitute alike of public spirit and mental worth." Association members immediately launched a successful campaign to defeat the representative in his next bid for reelection. Existing insurance companies also fought the charter. They "may have feared the Fire Association's influence on their own business, though they gave as their real cause of opposition . . . the fact that the new organization was without cash capital," according to The Fire Association of Philadelphia, a corporate history published in 1917 to celebrate its first century. On March 27, 1820, the governor of Pennsylvania signed a charter for The Trustees of the Fire Association of Philadelphia.

The company wrote 29 risks the first year of its charter. Business grew steadily, and by 1832, it wrote 583 policies. Although the first companies joined the association without charge, it subsequently imposed an entrance fee. By November 1829, 44 companies were members. By 1850, the association amassed a surplus of $100,000.

That year, the Great Fire of Philadelphia started at a store and spread to a warehouse where it caused an explosion and created panic. The fire spread so fast that it could be seen across the Delaware River in Trenton, New Jersey, and tremors were felt in Wilmington, Delaware. The largest fire in Philadelphia history up to that time, it destroyed 367 buildings, killed between 17 and 33 people, some drowning after jumping into the river. More than 100 people were reported injured, and losses were valued at $1.5 million, of which the association owed about $100,000, enough to wipe out the surplus it had accumulated. The trustees, however, promptly secured a loan based on their own personal liability, and paid all claims. This step created so much goodwill that its business expanded rapidly in the next few years.

During the Civil War, association members operated ambulances to transport the wounded to hospitals when they arrived in Philadelphia. In 1871, the city of Philadelphia organized its own fire department. The trustees voted to continue the association as a stock company under an amended charter.

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The state legislature approved the new charter on May 5, 1871. Four of the previous trustees and nine other stockholders were elected to the board of directors. At that time, the association became solely an insurance company and started writing policies outside Philadelphia. Its assets at the time totaled $1.71 million.

Business got a boost as a result of the Great Chicago Fire of 1871. The association soon developed a field of agents to write policies across the country. For the first two years, shareholders received dividends twice a year of $5 a share, which increased gradually to $10 in 1876.

As the company history reported, the association was able to pay large claims promptly when they came due. These included $309,000 after the great Baltimore Fire in 1904 and $1.84 million following the 1906 San Francisco Earthquake and Fire. By 1917, the association reported business of $4 million a year. It had expanded its coverage to include marine, tourist baggage, registered mail, explosion, sprinkler leakage, tornado, earthquake, and automobile insurance.

In 1919, the association started a subsidiary, Victory Fire Insurance Company, which had the same officers as the parent company. In the 1920s, it founded another subsidiary, Reliance Insurance Company and added riot and civil commotion insurance to its offerings. The year of the 1929 stock market crash, the association made $93,605 in underwriting profit, but this sum was more than offset by its $410,000 losses in investments.

World War II took its toll on the insurance business, including the association, which lost money between 1942 and 1946. By 1947, it broke even, and 1949 "was by far the banner year in the company's long history," Best's Insurance Reports, 1950-1951 edition, stated. In 1950, the association merged its subsidiaries into the parent company. The Fire Association of Philadelphia changed its name to Reliance Insurance Company in 1958.

From then on, the insurance company grew both through acquisition and establishment of subsidiaries. In the property and casualty field, it bought General Casualty Company of Wisconsin in 1956-- sold in 1990 to Winterthur Swiss Insurance Company for $630 million--and United Pacific Insurance Company in 1967.

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Reliance also started Eureka Insurance Company in Wisconsin in 1959, which changed its name to Planet Insurance Company in 1963. Since 1973, Planet has written Reliance's commercial mass-marketing business. In 1976, Planet took over Reliance's standard business in Texas. Another subsidiary, Regent Insurance Company, also started in 1963 in Wisconsin, writes auto, fire, inland marine, workers' compensation, and other insurance. Reliance started General Casualty Company of Illinois, sold in 1990, and Reliance Insurance Company of Illinois. The property and casualty operations evolved so that Reliance Insurance Company handled most eastern operations; General Casualty was responsible for most midwestern business until its sale; and United Pacific took care of the West.

The company's strategy was expansion in selected specialty lines. In 1971, the parent company formed Reliance Financial Services Corporation, an intermediate holding company for its insurance branches. The insurance operations are governed by a complicated structure, in which Reliance Group Holdings owns Reliance Group, Inc., which in turn owns Reliance Financial Services Corporation, which in turn owns Reliance Insurance Company and its subsidiaries.

In 1972, the Reliance insurance group divided its pool so that Reliance Insurance Company and its subsidiaries handled most standard lines, while United Pacific Insurance Company handled the nonstandard and other operations. Other property and casualty subsidiaries included Reliance Insurance Company of New York, founded in 1978, and Reliance Lloyds, founded in 1980.

In December 1973 Leasco Corporation changed its name to Reliance Group, Inc. The move represented corporate strategy to move away from computer-related services and into financial ones in the early 1970s, and recognition that insurance constituted the biggest part of the group. Three years later, Reliance Group founded Commonwealth Land Title Insurance Company, which would become the lead company in the group for mortgage and title insurance.

In 1981, Steinberg, still chairman of the board and chief executive officer decided to make the company private. He founded Reliance Group Holdings, Inc., a holding company for his and his family's stock that acquired all outstanding shares of Reliance Group, Inc., through cash purchase, debentures, or preferred shares of Reliance Group Holdings. In 1982, Reliance insurance group expanded its life insurance business, as United Pacific Life Insurance Company marketed annuities for savings and retirements. The same year, the company incorporated Reliance Life Insurance Company of Rhode Island. The next year, it

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founded United Pacific Reliance Life Insurance Company of New York.

In 1986 the company went public again. Reliance Group Holdings, Inc. sold slightly more than 20% of its stock with a 15 million-share offering. Steinberg, his family and their trust retained the rest.

To find specialty markets suitable for Reliance's selective growth strategy, the group founded Reliance National Insurance Company late in 1987. It entered insurance markets of professional liability, construction, transit, health, technical property, and risk management. The value of Reliance's investments took a nose dive with the stock market crash of 1987. The company's net income per share decreased from $1.68 in 1987 to 32¢s; in 1988 and to 29¢s; in 1989. Like the insurance market in general, Reliance's underwriting market worsened in the late 1980s, as a result of disaster payments from hurricanes and the 1989 San Francisco earthquake.

In 1989, the insurance group included these divisions: property and casualty, life, and title and mortgage. Property and casualty wrote $1.79 million in premiums in 1989, using more than 3,000 independent agents. Reliance Insurance Company remained the biggest part of the group, which also included specialized risk and surety companies such as Reliance National Insurance Company, bought by the company in 1988 to write specialty lines. It was originally known as Hanseco Reinsurance Company, then John Hancock Reinsurance Company until Reliance changed the name in 1989 to make it sound like part of the family. Also writing specialty property and casualty coverage were Reliance Reinsurance Corporation and Cananwill, a premium finance company. Reliance aimed to be a sole source for its agents by giving them all of the lines they needed through one subsidiary or another.

Expansion continued in 1989. The life insurance group founded United Pacific Financial Services, which offered securities and insurance to financial institutions through its broker-dealer, Reliance Life Distributors, and its insurance agency, Reliance Marketing Management. That year the life insurance group's assets totaled $5.77 billion.

In 1989 the California Department of Insurance (CDI) accused United Pacific Life Insurance of earning an annual rate of return about $10 million in excess of what it determined to be "fair and reasonable." However, CDI deferred the case while it reexamined its method of determining fair rates of return. The title and mortgage-insurance branch grew with the purchase of Transamerica Title Insurance

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Company from Transamerica Corporation in 1990. The move boosted the size of the operation by almost 50%. In previous years the business of this segment had contracted; pretax income fell from $27.5 million in 1987 to $25.3 million in 1988 to $20.5 million in 1989. Reliance's 1989 annual report attributed the decline to "a decrease in commercial and residential real estate activity and increased price competition in commercial title insurance." Additionally in the mid-1980s Commonwealth Mortgage Assurance Company, the mortgage insurance arm, had experienced losses because of declines in the real estate market.

At the same time that the insurance business was growing, Reliance Group Holdings and its predecessors were developing other areas of business. The company bought Container Transport International in the 1960s, and turned it into the world's largest container transport company before selling it in 1979. Leasco purchased several specialized management consulting firms, which became the Reliance Consulting Group. The group provided three types of consulting: energy, environment, and natural resources; professional personnel services; and commercial productivity. The branches included RCG International, Inc., which, like Reliance Insurance, grew through acquisition of select specialized companies. Two more divisions, Herbert W. Davis & Company and Werner International, provided quality and cost-control consulting to manufacturers. The consulting group grew steadily, netting $67 million in revenues and $3 million in pretax profits in 1989.

In 1977, the company moved into real estate, forming Continental Cities Corporation, which became Reliance Development Group, Inc. This division handled all real estate operations of the parent company and other subsidiaries. The subsidiary additionally designed, developed, and managed commercial buildings. Projects the firm was developing in 1989 included office complexes in Tucson, Arizona, and Fort Worth, Texas. The group was working on residential and retail facilities, including ten shopping centers in the United States. Additional projects included the Oriental Warehouse in San Francisco's financial district, involving renovation of a historic brick structure combined with new construction of 420 apartments and commercial space, and mixed-use development for a tract of more than 500 acres in the Dulles International Airport corridor near Washington, D.C.

Reliance Capital Group, L.P. constituted the investment branch of the Reliance conglomerate. Its major holding consisted of Telemundo Group, Inc., a 36-station Spanish television network headquartered in New York, including the largest television station in Puerto Rico. In December 1989, Reliance Capital

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sold its investment, Days Corporation, parent company of Days Inn of America, the world's third-largest hotel chain; it had been purchased in 1984. The company nearly tripled the value of its investment in the sale, netting a $20 million pretax profit.

The company planned to continue its long-time strategy of growth through selective acquisitions and expansion. Under this strategy, it developed from a young man's computer leasing company into a major conglomerate.

Principal Subsidiaries: Reliance Insurance Company; Reliance National Insurance Company; General Casualty Companies; Reliance Surety Company; Reliance Reinsurance Corporation; Cananwill; United Pacific Life Insurance Company; United Pacific Reliance Life Insurance Company of New York; United Pacific Financial Services; Commonwealth Land Title Insurance Company; Transamerica Title Insurance Company; Commonwealth Mortgage Assurance Company; Commonwealth Relocation Services, Inc.; Reliance Development Group, Inc.; RCG International, Inc.; RCG/Hagler Bailly; RCG/Moody- Tottrup; RCG/Personnel Sciences; RCG/Vectron; Herbert W. Davis & Company; Werner International, Inc.; Telemundo Group, Inc.

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EXECUTIVE SUMMARY

This report is structural as well as procedural study about the extent of flexibility and transparency present inside the framework of financial industry. Organization is constantly changing. These changes often result from events which alter the establishment status quo in some way such as the introduction of new technology process changes organization merges or restructuring.

Reliance money in its span of two years has undergone many innovations whether it is in its field of technologies or whether it is customer satisfaction. In this period of our training we have learnt all the operations done by reliance money i.e. opening of D-MAT account, filling forms, verification of the form, rectification of the form, checking the status of the clients, handling the queries of the customers, gaining knowledge about the various products of reliance money like IPO, Commodities, Derivatives, Life insurance, etc. and this report also presents a brief idea about the issue of credit cards.

During my project we also came to know about the customer service which the company provides to its customers. As far as data collection is concerned we have both primary as well as secondary data in this report. I have collected primary data by interactive sessions with the working officials of the company and secondary data are collected which are more qualitative in nature from the manuals, internet, corporate articles and other preserved data by the company.

Reliance money is equally aware of the needs of its customers and helps them in giving meaning and content. This company has steadily progressed over the years from strength to strength. It provides online share trading facility to the customers. Reliance money is also into life insurance which provides a very good opportunity to the customers by giving them a life cover and securing the future of their families. As I dealt with both of these two products of reliance money so I got a good exposure about the general expectations of a customer and what he usually experienced while dealing into investment products. To meet these expectations reliance money is into the concept of franchisees where private franchisees are given to individuals so that the coverage area of reliance money can be increased and word load on employees can be decreased in order to increase Relationship Management.

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RELIANCE ADA GROUP

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RELIANCE MONEY

Reliance Money is a group company of Reliance Capital, one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital is a part of the Reliance Anil Dhirubhai Ambani Group.Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its endeavor is to change the way India transacts in financial markets and avails financial services. Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business houses, and has a market capitalization of over Rs.2,90,000 crore (US$ 75 billion),net worth in excess of Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion), net profit of Rs. 5,000 crore (US$ 1.3 billion) and zero net debt.

Reliance Money, A Reliance Capital Limited Company, is the financial services division of Reliance Anil Dhirubhai Ambani (ADA) Group. Reliance ADA group is among top 3 business houses in India with wide range of presence across various sectors. Group¶s major interests ranges from communications (Reliance Communications) and financial services (Reliance Capital Ltd), to generation, transmission and distribution of power (Reliance Energy), infrastructure and entertainment.

Reliance Money has over 22 lakhs customers and more then 10'000 branches in around 5000 cities in India. Company is among the largest broking and distribution house of financial products and having share of more then 3% of total stock market volume at BSE & NSE.

RelianceMoney.com is the web based investment portal (with Online Stock Trading) from Reliance Money. This website enables its customer to invest & manage most of the services provided by Reliance Money including Equity (Stock) Trading, Commodity Trading, Derivatives, Mutual Fund Investment, IPO Investment, Life Insurances, General insurances,

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Money Transfer, Forex exchange, Gold Coins and Credit Cards Services. Company recently entered in to Wealth Management with tools like investment in equity-linked portfolio management services, structured products, insurance and mutual funds.

The Reliance Money stock trading websites uses special security features 'Security Token', which makes your online trading experience more secure without complexity.

Stock Trading through RelianceMoney.com is available for BSE and NSE stock exchanges. Offline trading is also available through Reliance Money partners in more then 5000 city across India.

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CHAIRMAN OF THE COMPANY

Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 50, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Infrastructure, Reliance Natural Resources, Reliance Power and Reliance Big Entertainment. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, GandhiNagar,Gujarat.

An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is credited with pioneering several financial innovations in the Indian capital markets. He spearheaded the country's first forays into overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Under his chairmanship, the constituent companies of the Reliance ADA group have raised nearly US$ 3 billion from global financial markets in a periodoflessthan15months.

He is credited with having pioneered a number of path-breaking financial innovations in the Indian capital markets. He spearheaded the country's first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds.

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He is a member of:

y Wharton Board of Overseers, The Wharton School, USA y Central Advisory Committee, Central Electricity Regulatory Commission y Board of Governors, Indian Institute of Management, Ahmedabad y Board of Governors Indian Institute of Technology, Kanpur

In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabha, Upper House of India's Parliament a position he chose to resign voluntarily on March 25, 2006.

Awards and Achievements

y Conferred the 'CEO of the Year 2004' in the Platt Global Energy Awards y Rated as one of 'India's Most Admired CEOs' for the sixth consecutive year in the Business Barons - TNS Mode opinion poll, 2004 y Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association, October 2002 y Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001 y Selected by Asia week magazine for its list of 'Leaders of the Millennium in Business and Finance' and was introduced as the only 'new hero' in Business and Finance from India, June 1999

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TOP MANAGEMENT PROFILE

Reliance Capital is anchored by a team of experienced and committed visionaries who are dedicated towards scaling the company to greater heights through innovation and excellence; thereby creating value for all our stakeholders.

Amit Bapna (Chief Financial Officer, Reliance Capital)

Arun Hariharan (President, Quality and Knowledge Management, Reliance Capital)

K. Achuthan (Chief People Officer, Reliance Capital)

K. A. Somasekharan (Chief Executive Officer, Reliance General Insurance)

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Keshav Sanghi (Chief Executive Officer, Reliance Equities International)

K. V. Srinivasan (Chief Executive Officer, Reliance Consumer Finance)

Lav Chaturvedi (Chief Risk Officer, Reliance Capital)

Madhusudan Kela (Head - Equity Investments, Reliance Capital Asset Management)

Malay Ghosh (President, Reliance Life Insurance)

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Noorul Ameen (Chief Executive Officer, Reliance Capital Services)

Rajnikant Patel (President, Reliance Capital)

Sam Ghosh (Chief Executive Officer, Reliance Capital)

Sandeep Phanasgaonkar (Chief Technology Officer, Reliance Capital)

Sanjay Jain (Chief Marketing Officer, Reliance Capital)

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Sudip Bandyopadhyay (Managing Director , Reliance Money)

Sundeep Sikka (Chief Executive Officer, Reliance Capital Asset Management)

Vikrant Gugnani (Chief Executive Officer, International Business- Reliance Capital)

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VISION

Reliance Capital's vision is that:

By 2012, it will be a company that is known as:

"The largest, most profitable, innovative, and most trusted financial services company in India and in the emerging markets".

In doing so, the company expects to reach the following targets by 2012:

1. 50 million customers. 2. 75,000 employees 3. A profit after tax of Rs. 5,000 crore for that financial year. 4. A valuation of Rs. 100,000 crore for the company and its subsidiary businesses.

In achieving this vision, the company will be both customer-centric and innovation-driven.

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RELIANCE MONEY PRODUCT OFFERING 1. Trading Portal (with almost negligible brokerage ) y Equity Broking y Commodity Broking y Derivatives ( Futures & Options ) y Offshore Investments (Contract For Differences) y D-Mat Account.

2. Financial Products y Mutual Funds y Life Insurance o ULIP plan o Term Plan y Money Back Plan y General Insurance o Vehicle/Motor Insurance o Health Insurance o House insurance y IPO¶s y NFOs

3. Value-Added Services y Retirement Planning y Financial Planning y Tax Saving y Children Future Planning

4. Credit Cards

5. Gold coins retailing

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ADVERTISMENT OF RELIANCE MONEY

.gSuccess is a journey, not a distinationff

RELIANCE MONEY DEMAT ACCOUNT

EASY WAY FOR SHARE TRADING

INTRODUCTION OF SHARE MARKET

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Share Market«. Overview: Share Market Overview would give an overall idea about the share market, its Participants, types; etc. Share market is the market for securities where organized issuance and trading of shares takes place. It plays an important role in canalizing capital from the Investors to the business houses which consequently leads to the availability of funds for Reliance Securities Reliance Commodities Reliance Financial Services Providing investors the Facility of anytime anywhere online Trading in all major asset classes Commodity related trading, Distribution, warehouse receipt Financing will be provided Registered NBFC under Reliance Money which will be in the Distribution and funding Business. Division of Reliance Money business expansion. Shares are certificates which represent ownership rights of the holder in a company.

Basically, Share Market can be divided into two parts:- 1. Primary Market: It is the market where new issues of securities are offered to the investors. 2. Secondary Market: An investor of a secondary market buys a security from another Participant of the same and not from any issuing corporation (as in case of Primary Market).

Generally, stocks are of two types:- a) Common Stock: It gives an ownership right to the holders of the stock. The holders are entitled to receive dividends whenever the company announces. b) Preferred Stock: These stocks also give ownership right to its holders. Its holders enjoy the privilege of receiving dividends from the company in preference to any other common share holders.

TRADING

Share market is the market for securities where organized issuance and trading of shares

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takes place. Shares are certificates which represent ownership rights of the holder in a company. It plays an important role in channelizing capital from the investors to the Business houses which consequently lead to the availability of funds for business expansion.

Shares in the Share Market are traded through:- (a) Stock Exchange: These are organized market places where stocks, bonds are other equivalents are traded between the buyers and sellers where exchange acts as counterparty to both the participants in case of any default. (b) Over-the -Counter (OTC): These are not centralized exchanges and the trade takes place through a network of dealers.

There are mainly two types of trading:- 1. Intraday trading: In this type of trading an investor buy and sell stocks during the same day. Intraday Traders are of two types :- y Scalp Traders: Investors who perform many trades per day for scalping out small profits out of the bid-ask spread, from each trade are known as scalp traders. y Momentum Traders: Investors who pounce on those stocks which move significantly in one direction and book desired profit are called momentum traders. They do this within a day. 2. Delivery trading: In this type of trading an investor buys the share for holding Purposes. Delivery Traders are:- i. Technical Traders: They believe that buying/selling signals are present within the graphs and charts of the stock. ii. Fundamental Traders: They perform trade on the basis of study of fact-sheets of the company like historical profit graph, balance sheet, anticipated earningreports, stock splits, mergers and acquisitions, etc. iii. Swing Traders: They are basically fundamental traders who take delivery of trades for a span of short period generally more than one day. Share Broking Company offers two types of share trading facilities:-

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(a) Offline Share Trading: In this form of trading the customer has to place order to the dealer of the stock broking firm either in person or over phone. Offline trading is the main form of investing the money in securities. Offline trading offers many benefits as well. 1. The one benefit that an investor appreciates the most is that they are not alone when making investment decisions. 2. There are experienced and professional brokerage companies that handle their investments for them. 3. Investors are not faced with the challenge of making these vital investment decisions; especially, if they do not have the experience necessary to make the appropriate investments. 4. Also, there is someone there to answer any questions that may cause concerns.

(b) Online Share Trading: The client could place his order on his own from any place he wants, provided he has a computer with an Internet connection. Online Trading has made it easy for private investors to gain straight access to a range of different security markets that were, at one point, only reserved by the use of investment professionals.

Online trading has dramatically changed over the last decade. It continues to be redefined. Services have expanded to include integrated management of additional financial accounts. It has subsequently expanded in conjunction with ground-breaking improvements to the traditional trading interface, such as telephone interface systems.

There are several wonderful reasons to invest online rather than offline trading.

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1. Instant online access: - You can gain instant access to your account, the value of your portfolio updates immediately before your eyes. 2. Enter online trades at anytime during Market hours: - You can enter online trades at anytime and from anywhere. This is very convenient if you live in a different time zone than the country you are trading in. It especially fits for investors with busy schedules. 3. With online trading you are in charge: - You are in control of your investments. No sales pitches and no hassle. You decide where to invest your money.

Thus, online stock trading is the easy way to buy and sell shares from the comfort of your home. Finding a company that provides us with a secure trading account can be difficult. There are many companies that offers us excellent services for trading, but we need to find which will meet our needs and requirements .Instead of going with a company based on their reputation we should see what they can offer us because our needs as a trader will be radically different from someone traders who have different levels of experience and who have different proclivities toward risk and security. It¶s not that we always want to look towards the most economical rate of trading but rather work with a reputed organization like ³RELIANCE MONEY´.

DEPOSITORY

A depository is an organisation which holds securities of investors in electronic form at

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the request of the investors through a registered Depository Participant. It also provides services related to transactions in securities. In the Depository System, the securities of a shareholder are held in the electronic form by conversion of physical securities to electronic form through a process called 'dematerialization' (demat) of share certificates and facilitates transactions electronically without involving any share certificate or transfer deed. Depository system is playing a significant role in stock markets around the world and hence has become popular and prevalent in many advanced countries. In India the National Securities Depository Ltd. (NSDL), promoted by Industrial Development Bank of India, Unit Trust of India, and National Stock Exchange is the first depository. A second Depository by name Central Depository Services (India) Ltd, promoted by The Stock Exchange, Mumbai and Bank of India has been registered recently and will commence its operations shortly. Investors have choice of two depositories now

O National Securities Depository Limited (NSDL) and O Central Depository Services (I) Limited (CDSL) Constituents of Depository system:-

· Depository · Depository Participants (DPs) · Share Registrar/Issuers · Investor · Clearing Corporation/Member

Role of Depository

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The Depository performs its functions through a network of Depository Participants (DPs) who interact with the Clearing Members and Investor. The Depository carries out following functions through its participants:- · Enabling the surrender and withdrawal of securities through the process of demat and demat to and from the depository system. · Maintaining investors' holdings in the electronic form through computers, · Effecting settlement of securities traded on the stock exchanges. · Carrying out settlement of "off market trades" (i.e. trades not done on the stock exchanges) · Advising periodically to the Share Registrar / Issuer about the beneficial owners of the securities.

DEPOSITORY PARTICIPANTS

CDSL/NSDL's demat services are extended through its agents called Depository Participants (DP). The DP is the link between the investor and CDSL/NSDL. An investor who opens a demat account with a DP can utilize the services offered by CDSL/NSDL. While the DP processes the instructions of the investor, the account and records thereof is maintained with CDSL/NSDL. A DP is thus a "service centre" for the investor.

Role of Depository participants: Similar to brokers, who act on behalf of a client in the stock market, a Depository Participant is also a representative in the depository system. Financial Institutions / Banks / Custodian / Stock Brokers etc. can become DPs provided they meet the necessary requirements and guidelines prescribed by SEBI. DP serves as a link between the investor and the Company through NSDL for dematerialization of shares and other electronic transactions. DP provides various services with regard to your holdings such as«. · Maintaining the securities account balances · Enabling surrender (dematerialization) and withdrawal (rematerialisation) of securities to and from the depository. · Delivering and receiving shares.

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· Keeping updated with regard to status of holdings periodically.

PROCESS OF DEMAT ACCOUNT OPENING

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To utilize the services offered by a depository, any person having investment in any security or intending to invest in securities needs to have a demat account with a CDSLDP. This holder of such demat account is called as "Beneficial Owner (BO)". A BO can maintain a demat account with zero balance in such account. A BO can open more than one account with the same or multiple DPs, in the same name/s and order, if he/shedesires so. The investor can approach any DP/s of his/her choice to open a demat account.

Dematerialization Dematerialization is a process by which physical certificates (of shares / debentures / other securities) are converted into electronic balances. A BO has to submit the request for dematerialization by submitting the demat request form (DRF) duly completed along with the concerned physical certificates, to his/her DP.

Processing Delivery & Receipt Instructions To settle trades done on a stock exchange (on-market trades) and trades, which are directly settled between two BOs (off-market trades), BOs submit duly completed delivery instructions in the prescribed form to DP. For receipt of securities into his/her account, a BO can give one time "standing instruction" to DP. Once such a standing instruction is given to the DP, there is no need to submit separate instructions for receipt every time the investor buys securities.

Account Statement Generally a DP sends to the BO, a statement of his account, monthly, if there is any transaction in the account or every quarter if the account is not operated during that period.

Rematerialisation Rematerialisation is the process by which the electronic balances held in the demat account can be converted back into physical certificates. Pledging If the BO decides to pledge any securities in his BO account, he can avail of the same by submitting the pledge creation form duly completed, to his DP.

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Nomination BO accounts also have a facility for nomination in favor of any person.

Transmission of securities CDSL offers a facility for transmission of balances held in BO account/s (to other BO Account/s) if so required due to death, lunacy, bankruptcy, insolvency or required due to operation of any law.

Change in Address A BO who wishes to register his change in address submits his/her request in writing to his/her DP. The changes entered by the DP in the CDSL system will be automatically downloaded to all the companies in which the BO is holding securities. This facility offered by CDSL saves money, time and effort for the BO.

Bank Account Details SEBI has made it mandatory for companies to print details of bank account of the BO on dividend/interest warrants etc. to prevent possibilities of misuse of the warrants. All BOs should submit a request in writing to the DP if they wish to record / change their bank account details.

Every investor who wants to hold shares in Demat form must open account with a DP of his/her choice. The DP provides all the services relating to transmission of shares and for this service DP levy some charges which is to be paid by the account holder, and charges for annual maintenance which is to be paid by account holder, in turn the DP provide clients with passbook and delivery instruction slips to operate from his Demat a/c .

Dematerialization or demat is a process to convert the securities held in physical form into an electronic form or to directly allot securities in electronic record form. These electronic records of securities are shown as ³electronic balances´ in the demat account through a depository participant (DP). DP provides a link between the account holder (beneficiary owner or BO) and

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the company on one hand and National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL) on the other hand.

D-MAT Account Opening

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A demat account are opened on the same lines as that of a Bank Account. Prescribed Account opening forms are available with the DP, needs to be filled in. Standard Agreements are to be signed by the Client and the DP, which details the rights and obligations of both parties. Along with the form the client, requires to attach Photographs of Account holder, attested copies of proof of residence and proof of identity needs to be submitted along with the account opening form. In case of corporate clients, additional attachments required are - true copy of the resolution for Demat a/c opening along with signatories to operate the account and true copy of the Memorandum and Articles of Association is to be attached Reliance Money is a Participant of Central Depository Services Limited (CDSL). CDSL was promoted by Bombay Stock Exchange Limited (BSE) jointly with leading banks such as State Bank of India, Bank of India, Bank of Baroda, HDFC Bank, Standard Chartered Bank, and Union Bank of India and Centurion Bank. CDSL was set up with the objective of providing convenient, dependable and secure depository services at affordable cost to all market participants. D-Mat account opening process of Reliance

Money is as follows«. D-Mat A/C Provided By Reliance Money Reliance Money provide its customers with the D-Mat A/C, through which they can invest their money in any Financial Instrument like Equity, Derivatives, IPOs, Life Insurance , General Insurance etc. Reliance Money handles all the key financial transactions through this Single Window. D-Mat A/C is an account in which securities are kept in Electronic form.

Scheme

1. Cost of Having D-Mat A/C :

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y Opening Charges: With reliance money the A/C opening charges are Rs.750. These charges are for life time. y Annual Maintenance Charges: With Reliance Money the A.M.C. is just Rs.200 that is lowest in The Share Broking Industry. y No brokerage and Service Charge: Reliance Money is the first and foremost company that charges Brokerage and Service charge 0.01 paisa on the Sale and Purchase of Security, otherwise the Industry wide Brokerage rate lies between 0.10 to 0.75 paisa on Delivery based Trading and 0.01 to 0.50 paisa on Intraday Trading.

2. Flat Fee Structure :

y The current leaders in the retail broking segment like ICICI Direct, India Info line and India bulls offer a µpay per use¶ model where the customer pays a percentage of the amount transacted by him. Whereas Reliance Money, aims to tap investors in the smaller towns and cities through a flat fee structure instead of percentage or per transaction brokerage system

FLAT FEE TIME VALIDITY TURNOVER TRADING LIMIT VALIDITY

Delivery: up to 3 lacs Rs.500 12 Months Rs.3,00,000 or Intraday: up to 3 lacs

y The current leaders in the retail broking segment like ICICI Direct, India Info line and India bulls offer a µpay per use¶ model where the customer pays a percentage of the amount transacted by him. Whereas Reliance Money, aims to tap investors in the smaller towns and cities through a flat fee structure instead of percentage or per transaction brokerage system. Flat Fee Scheme

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FLAT FEE TIME VALIDITY TURNOVER TRADING LIMIT VALIDITY Delivery: 10 lacs Rs.1000 2 Months Rs.1,00,00,000 Intraday: 90 lacs

Delivery: 30 laces Rs.1350 6 Months Rs.3,00,00,000 Intraday: 2.7 Crore

Delivery: 60 lacs Rs.2500 12 Months Rs.6,00,00,000 Intraday: 5.4 Crore

y Flat Fee is charged based on the Turnover of an Investor. This model is as follows: Flat Fee Scheme

Special Scheme for Small Investors

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FLAT FEE TIME VALIDITY TURNOVER TRADING LIMIT VALIDITY

Rs.500 1 year Rs.5,00,000 BOTH

3. 3 -Tier Service :

y Reliance Money provides its customers with a three tier service i.e. interlinked D-Mat A/C, Trading A/C and Savings Bank A/C. This makes the customer free to trade online and makes the trading more hassle free.

y Reliance Money has its tie up with three banks i.e. HDFC, IDBI and UTI Bank and customer need to have his Savings Bank Account with any of these Banks for enjoying this three tier service.

4. Convenient :Customer can access the services of Reliance Money through:

y The Internet-mail at www.reliancemoney.com

y The Transaction Kiosk

y The Phone (Call & Transact)-call on 3988 6000 or SMS µMoney¶ to 6636.

y The All India Network of Associates on an assisted trade (through the Call Centre or the network of associates) a charge of Rs.12 per executed trade will be applicable. 5. Safe: For Security Purpose, Reliance Money provides:

y User ID

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y Password

y Security Token Key that has a unique, six digit no. This no. changes every 32 seconds and works as a dynamic password for keeping the account extra safe.

6. Single Window access: Through Reliance Money¶s associates customer can transact in :

y Equity

y Equity and Commodity Derivatives

y Mutual Funds

y IPO¶s

y Life Insurance

y General Insurance

y Money Transfer

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y Money Changing

y Credit Cards amongst others.

7. Free Tips: Customer gets free tips, current market information and reports on their:

y Mobiles

y E-Mail IDs

8. Value Added Services: Customers can get some value added services on www.reliancemoney.com

y Reliable Research, including views of external experts with an enviable track record.

y Live News Updates from Reuters and Dow Jones.

y CEOs/Expert views on the Economy and Financial Market.

y Tools that help customers to plan their investments, tax, retirement etc. in the personal finance section.

y Risk Analyzer for analysis of Risk Profile.

y Asset Allocations to build an appropriate investment portfolio.

DOCUMENT REQUIRED

For opening a D-Mat A/C with Reliance Money, following documents are needed:

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y Photocopy of PAN Card (both-front and back side)

y An address proof: (any one of them)

 Passport

 Voter ID Card

 Driving License

 Bank Statement

 Rent Agreement

 Telephone Bill (MTNL or BSNL)

y 3 Coloured Passport size photographs of the First Holder of Account, 1 Photograph of Second Holder (if any) and 1 photograph of Third Holder (if any).

y A Cheque (S/B) worth Rs.1000.

y OPREATION The various operations provided by Reliance money is as follows««

1) Internet trading

2) Client Account Opening

3) Clearing And Settlement

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4) Capital gain on securities transaction

5) LevIies on securities transaction

6) Trading policy for employees

INTERNET TRADING y Client order is routed to exchange through broker¶s trading system.

y Client has real time market information.

y Client can monitor his position and can see profit and loss on line.

y Client has to have internet access to trade through our internet trading platform.

y Client can maintain secrecy of his transactions and portfolio.

y Client can access the trading system and put trade anywhere and anytime.

y Funds and securities are transferred online from client account to broker account and vice versa hence avoid manual work of cheque and DP slip.

CLIENT ACCOUNT OPENING y Prospective client has to have three account  Trading account  DP account and  Bank account with payment gateway bank

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DP account has to be with Reliance Capital

Reliance Money has tie up with 3 banks«.. HDFC,UTI and IDBI

y Separate KYC for Equity,Fx and commodities

y Receipt of KYC by branch from DSA/Sales Executives

y Checking of KYC

y Cheque deposit in our designed bank

y Dispatch of KYC to CBO on daily basis through DTDC courier only

y CBO process the client information, generate customer ID, trading account, DP account and password.

Who can open a trading account?

y Individual

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y HUF

y NRI

y Corporate

y Proprietorship-Only Trading Account Clearing and Settlement

y Clearing: A process to find out how much and who has brought or sold securities through our broking platform

y How much money is to be paid or is to be received to/from clients and Exchange

y How much securities is to be delivered or to be received to/from clients and exchange

y Settlement is pay of funds and securities from the clients and then to the exchange

y Pay out of funds and securities from the exchange and to clients.

Capital Gain

y Capital gain/loss is the difference between sale proceeds and cost of acquisition of asset.

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y On sale of securities investor has to pay either short term or long term capital gain tax if he earns profit.

y Long term capital loss can be set off against long term capital gain only Short Term Capital Gain

y Short term capital Gain. When securities are hold for less than one year and sold

y Tax is paid @10% on the short term capital gain from sale of securities.

y Securities should be old through recognized stock exchange and subject to securities transaction tax

y Short term capital loss can be sent off against short term capital gain Long Term Capital Gain

y When securities are sold after holding for more than one year

y If shares are sold through recognized SE and STT is payable then no tax is payable on long term capital gain otherwise IT @ 20% has to be paid.

Levies on securities transaction y Service tax: 12% of brokerage

y Education cess:2% of service tax

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y STT : 125% of delivery value 0.025% of trading one side (sale) 0.017% of trade for F& O (sale)

y Stamp duty : 0.01% on delivery transaction 0.002% on trading F & O

Employees Trade Policy

y Objective: Inside information , diversion

y Applicability: Employee and dependent.

y Exempted transaction: IPO, MF, Bonds, and PF.

y Approval: HOD, Compliance officer.

y Securities holding period: 3 days and 30 days.

y Restricted transaction: Group Company.

y Disclosure: Joining time and every year 31st march.

RELIANCE ACCOUNT OPENING PROCESS

The account opening process followed at Reliance Money is as follows««

y Accept application forms

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y Process-

y Document checking

y Verification

y Rectification of errors

y Processing completed

y Sent to the processing house located at Mumbai

y Account opening at CBO(Central Back Office)

y After the forms being sent to Mumbai the following process is adopted«..

Application inward There are two persons who collect these forms and then forward these forms for their entries.

Entry There are persons who maintain an excel sheet for the entries of the forms in the format which includes the various details as- application number, branches ,region ,zone, client name ,cheque number etc which is then forwarded to all branches .

Scrutiny After doing entries in the excel sheet the forms are being sent for scrutiny. There is a team of 10 -15 people who are responsible for scrutinization.

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The scrutinization includes

y Whether the forms are properly filled or not.

y Is there any signature missing.

y Whether there is a cross signature or not in the corrections etc.

y The documentation is completed

y Then the franking and stamping is done by fixing the different stamps of the DP. Once the team finds the process completed then the form is sent for scanning otherwise the forms are sent back to the branches for rectification.

Scanning In this process the first three pages of the summary sheet viz (Form no 1) are scanned for presenting the pages in DMS. DMS After the form is scanned then they are presented in DMS (document management system) which is a software used to maintain the record of the client which includes the address, phone number, name of client which is used for further processing.. Checker: (process for checking the details) There are 3 to 4 persons who again check the entries done in DMS and if any rejection is found then again it is send back to the DMS and if no rejections found then it is send for further processing that is pan validation. PAN Validation In this step there are two persons who check the PAN card of clients from the Income Tax site for its validation. This is the step where the form can again be rejected and sent back to branches.

Authorization

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In this process, there are 3 to 4 person who send request to CDSL for authorization in which a report is generated in every 45 minutes from CDSL that the form is approved and account is opened. And in this report CDSL gives the client code for every client.

y Once the code is generated the details are sent for preparation of Client master report y which is issued to every client.

y This client master contains all detail of client including his bank details, nominee detail, BO Id, client ID etc.

y Then the client master report is sent to the department where the security key are mapped .This is a special feature of reliance Money DP account which provide security to the client and the password are prepared for cases.

y This key is given with the kit known as welcome kit to client which includes client master, DRF (Demat request form), DIS (delivery instruction slips).

y Once the kit is fully equipped then it is dispatched to the client through courier.

y The password of the client is dispatched on the other day of dispatch of kit.

y With the dispatch of kit the account opening process is completed.

NOW MAKE TRADING WITH RELIANCE DEMAT ACCOUNT SPECIAL NEWS FOR RELAINCE DEMAT CUSTOMES

Monday, April 16, 2007 Reliance Money launches Internet trading through kiosks

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NEW DELHI: Seeking to bring share trading closer to consumers just like ATMs, Reliance Capital's stock brokerage arm Reliance Money on Monday launched Internet trading services through Web enabled retail kiosks. Becoming the first Indian company to provide share trading through Web enabled retail kiosks, Anil Dhirubhai Ambani Group firm said it plans to deploy 10,000 such kiosks across the country, for which it is also talking to various retail chains. "These Internet enabled kiosks will provide the users anytime anywhere access to Reliance Money's financial transaction portal through which they can invest in various financial instruments in a secure environment", Mr. Sudip Bandyopadhyay, CEO, Reliance Money said. In its first phase, the kiosks would be operational at the retail outlets of Reliance Money, which had commenced operations last week across 700 cities. The kiosks at various retail chains would be launched in the subsequent phases. The company has tied up with Wincor Nixdorf, a leading global provider of retail banking IT solution with net revenues of $1.4 billion and presence in 90 countries, for these kiosks.Wincor Nixdorf's APAC Retail Head, Mr. Andrew Phay said, "We see great potential for our products in the country owing to the retail boom and will continue to introduce latest products for our customers here." The company said this would be biggest ever deployment of Internet enabled retail kiosks by any company across the world.

POINT TO BE REMEMBER 1. Only securities admitted by NSDL can be dematerialized. The list is available with your DP

2. Only securities registered in the name of the account holder can be dematerialized.

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3. Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/ their R&T Agent. Thus it may take you a month from the date you hand over shares, to receive demat credit.

4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status

5. All the joint holders should sign the DRF.

6. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened.

7. Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put afteror prior to the surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent.

8. If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for additional documentation (like bank attestation/ notarization, etc.) to prove that the certificate belongs to the person who forwarded the DRF

9. In case there is any problem in processing the DRF, contact your DP and if he cannot

resolve the problem you may contact NSDL.

BENIFIT Demat account has become a necessity for all categories of investors for the following reasons/ benefits: y SEBI has made it compulsory for trades in almost all scrip¶s to be settled in Demat mode. Although, trades up to 500 shares can be

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settled in physical form, physical settlement is virtually not taking place for the apprehension of bad delivery on account of mismatch of signatures, forgery of signatures, fake certificates, etc.

y It is a safe and convenient way to hold securities compared to holding securities in physical form..

y No stamp duty is levied on transfer of securities held in Demat form.

y Instantaneous transfer of securities enhances liquidity.

y It eliminates delays, thefts, interceptions and subsequent misuse of certificates.

y Change of name, address, registration of power of attorney, deletion of deceased's name, etc. - can be effected across companies by one single instruction to the DP

y Each share is a market lot for the purpose of transactions - so no odd lot problem.

Any number of securities can be transferred/delivered with one delivery order. Therefore, paperwork and signing of multiple transfer forms is done away with. It facilitates taking advances against securities on low margin/low interest.

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COMPARITIVE STUDY

COMPARITIVE STUDY Currently the main Players in Retail Brokerage Business are ICICI Direct, Share khan, 5paisa.com, HDFC Securities, India Bulls, and Motilal Oswal. Here is the Brief study and Comparative analysis of these companies with Reliance Money.

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ICICI Direct

Brokerage and fees :

O Account opening fees : Rs 750/- (One time non-refundable)

O Brokerage : Brokerage of ICICIDirect varies on volume of trade and inclusive of demat transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades and 0.4% to 0.85% on delivery based trades.

Advantages of ICICI Direct

O 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated.

O Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.

O Trading is available in both BSE and NSE.

Disadvantages of ICICI Direct

O Getting access to ICICI Direct.com website during market session can be frustrating.

O ICICI Direct brokerage is high and not negotiable.

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Not all stocks are available under Margin Plus.

Sharekhan

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Sharekhan is online stock trading company of SSKI Group, provider of India-based investment banking and corporate finance service. ShareKhan is one of the largest stock broking houses in the country. Sharekhan¶s equity related services include trade execution on BSE, NSE, Derivatives, commodities, depository services, online trading and investment advice. Trading is available in BSE and NSE. Along with Sharekhan.com website, ShareKhan has around 250 offices around the country. Allow investor to buy and sell stocks online along with the following features like: y multiple watch lists,

y Integrated Banking,

y demat and digital contracts,

y Real-time portfolio tracking with price alerts and Instant credit & transfer.

y Online trading account for investing in Equities and Derivatives

y Free trading through Phone (Dial-n-Trade)

y Two dedicated numbers for placing your orders with your cell phone or landline.

y Automatic funds transfer with phone banking (for Citibank and HDFC bank customers) authentication

y Get the trusted, professional advice of our telebrokers

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y Integration of: Online trading + Bank + Demat account

y Instant cash transfer facility against purchase & sale of shares

y IPO investments

y Instant order and trade confirmations by e-mail

y Single screen interface for cash and derivatives

India bulls

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Indiabulls is India¶s leading Financial Services and Real Estate Company having presence over 414 locations in more than 124 cities. Indiabulls Financial Services Ltd is listed on the National Stock Exchange, Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock Exchange.

Document Required to open Equity Trading Account with Indiabulls:

y One passport size photograph. y Proof of bank account y Copy of PAN card. y Identity proof - copy of passport or PAN card or voter ID or driving license or ration card. y Address proof - copy of driving license or passport or ration card or voter card or telephone bill or electricity bill or bank statement.

Brokerage and fees : Account opening fees : Rs 1200/- (One time non-refundable) as below:

250/- Equity Trading Account opening charge

200/- Demat Account opening charge

750/- Software charges

Advantages of Indiabulls Equity Trading Account :

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y Brokerage is less compare to other online trading companies.

y Provide trading terminal µpowerbulls¶, a java based software. It¶s very fast in terms of speed and execution. Power Indiabulls trading terminal is the most advanced new generation trading platform with great speed.

y Power Indiabulls is extremely reach in features including

 Live Streaming Quotes

 Fast Order Entry and execution

 Tic by Tic Live Charts

 Technical Analysis

 Live News and Alerts,

 Extensive Reports for Real-time Accounting.

Disadvantages of Indiabulls Equity Trading Account

y Need a HDFC account for instant transfer.

y Cannot Apply IPO.

5 paisa.com

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5paisa is Online Stock Trading Company of India Infoline Securities Private Ltd., Owner of popular business portal Indiainfoline.com. Besides high quality investment advice from an experienced research team, the site offers real time stock quotes, market news and multiple tools for technical analysis. Trading is available in BSE and NSE.

Trading Terminals Available · Investor Terminal (IT) Investor Terminal is 5Paisa¶s equity trading terminal for low volume trader. This is web based terminal and could access from anywhere. This product provides limited features in comparison of Trader Terminal, which is another product provided by 5Paisa. · Trader Terminal (TT)

Trader Terminal is for high volume equity traders. Trader Terminal provides high volume trading with powerful interface and fast order execution.

Advantages of 5paisa Trading Terminals y Very fast execution speed.

Disadvantages of 5paisa Trading Terminals y No intra-day tick by tick charts in Investor Terminal (IT). y Learning 5paisa Trading Terminal is little hard.

Motilal oswal

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Motilal Oswal Securities Ltd. (MOSt) is one of the best broking houses in India. Founded in 1987, MOSt has in 200 cities through 400 outlets. MOSt provide advice-based broking (equities and derivatives), portfolio management services (PMS), e-Broking, depository services, commodities trading, IPO and mutual fund investment advisory services. MOSt E-Broking is complete online stock trading solution for Indian stock market.

Features: y Following are the features of MOSt E-Broking account: y Easy single screen trader with instant trade confirmation similar to exchange based trading terminals. y Access to various online reports like margin report, Demat A/c details, trades executed, turnover report, net position report with mark to market profit/loss and realized profit. y Online transfer funds through HDFC Bank.

HDFC Securities

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HDFC Securities (HDFCsec) is Equity Trading Company of HDFC Bank. HDFC Securities provide both online trading and trading on phone. The HDFC Securities trading account has a unique 3-in-1 feature that integrates your HDFC Securities trading account with your existing HDFC bank savings account and existing Demat account. Funds / shares are seamlessly moved from the linked Demat/Bank account to execute the transactions. HDFCsec provides Cash-n- Carry on both NSE and BSE, Day trading on both NSE and BSE, Trade on Futures & Options on the NSE and Online IPO Investment.

Features: y Seamless Transactions - By integrating your accounts, we ensure minimal waste of time during movement of your funds and shares. y Speed - Orders are placed electronically, so proceeds are available instantly. y No manipulation - To prevent any mismanagement, we will send you an email confirmation, the minute your order is executed. y Safety and Security - HDFC Securities offer the highest level of security such as 128-bit encryption technology. y Dedicated and Separate contact numbers - for trading over the phone as well as for customer care.

Brokerage and fees : Rs. 799/- (Including trading account, bank account and DP account with HDFC) Note: HDFC Bank savings account required a quarterly minimum balance of Rs. 2,500/-. If you already have Saving account or DP account with HDFC, you could link them with trading account.

COMPARATIVE STUDY WITH TABLE

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ONLINE A/C ANNUAL BROKERAG BROKERAG MARGIN MARGIN BROKE OPENIN MAINTENANC E E DELIVERY INTRADAY R G E CHARGE (DELIVERY) (INTRADAY) CHARGE Reliance DEPOSITE Money 750 250 0.01% 0.01% D 5 TIMES AMOUNT ICICI DEPOSITE Direct 750 250 0.75 % 0.05 % D 8 TIMES AMOUNT Share Khan 750 300 0.40 % 0.05 % 4 TIMES 8 TIMES India Bulls 900 NONE 0.40 % 0.05 % 4 TIMES 8 TIMES 5 paisa. Com 550 NONE 0.25 % 0.05 % 2-4 TIMES 6-8 TIMES Motilal Oswal 450 250 0.35 % 0.05 % 2-4 TIMES 10 TIMES HDFC DEPOSITE DEPOSITE 799 300 0.45 % 0.10 % D D AMOUNT AMOUNT

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RESEARCH

METHODOLOGY

RESEARCH METHODOLOGY

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Research Methodology refers to search of knowledge .one can also define reseach methodology as a scientific and systematic search for required information on aspecific topic. The word research methodology comes from the word ³advance learner µs dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systemstized effort to gain new knowledge.

TYPES OF RESEARCH ANALYTICAL RESEARCH: It has to used facts or information already available and analyze these to make a critical evaluation of material. SAMPLE SIZE: Considering the constraints it was decided to conduct the study based on sample size of 50 people in specific age groups.

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data has been used: .

PRIMARY SOURCE: I have gathered information about our project from the interaction with the customers of our company i.e. Reliance Money. The sampling method used was basically convenience sampling and most of the calls made were cold calls made on the generated database of recipients of other companies.

SECONDARY DATA: The secondary data, I have collected from the various websites of reliance money, various journals, magazines etc.

TOOL OF ANALYSIS In the project work quantitative technique & percentage method has been used.

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RESEARCH DESIGN For the proper analysis of data simple quantitative technique such as percentage were used. It help in marketing more accurate generalization From the data available .The data which was collected from a sample of population was assumed to be representing entire population was interested .Demographic factor like age, income and educational background was used for the classification purpose .

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DATA ANALYSIS AND INTERPRETATION

DATA ANALYSIS AND INTERPRETATION 1). By which company you make trading?

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a) Reliance b) S B I c) ICICI c) Other

Reliance SBI ICICI Other 22 18 04 06

25

20

15

22 10 18

5 6 4

0 Reliance S.B.I ICICI Other

Explanation: Above graph show that 22 respondents make trade with RELIANCE MONEY, 18 with S.B.I, 04 trade with ICICI and rest are go with other account. After analyze the data we found that RELIANCE MONEY is collecting much votes than other and ICICI have least votes.

2). For what reason you preferred this company ? a) Name and fame b) Low fees

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c) Fast service d) Loyalty

Name and fame Low fees Fast service Loyalty 19 08 03 20

20 18 16 14 12 20 10 19 8 6 8 4 2 3 0 Name and fame Low fees Fast service Loyalty

Explanation: This graph represent the base, on that customers preferring a particular trading company most of the respondent realize that LOYALTY is the vital factor for a trader after that 19 samples go with NAME and FAME factor, FAST service collect only 03 votes.

3). Are you satisfied with this company¶s service? a) Yes b) No

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c) Some extend

Yes No Some extend 33 08 09

35

30

25

20 33 15

10 9 5 8

0 Yes No Some extend

Explanation: Graph show satisfaction of the customer after studying maximum customers are satisfy with his trading company data show that 33 sample say YES, 08 go with NO and only 09 say TO SOME EXTEND.

4). If this company increase the charges, will you go with it ? a) Yes b) No

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c) Confused

Yes No Confused 26 13 11

30

25

20

15 26

10 13 11 5

0 Yes No Confused

Explanation: This graph represent the loyalty of the customer toward related trading company after studying the relevant data 26 respondent are stand and go with same company this show the loyalty of the respondent, 13 sample are not go with same company and 11 sample are confused with this question.

5). According to you which one is the most important factor for a trading company to enhance the customers?

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a) Provide maximum profit b) Provide tips time to time c) No hidden charges d) Other factors

Provide max. Provide tips No hidden charges Other factors profit 14 12 17 07

18

16 14

12

10 17 8 14 12 6

4 7 2

0 max. profit Provide tips No hidden char Other factors

Explanation: According to this graph most customer relies that hidden charges is the factor which make negative image of the company in the eyes of the customers relevant data shows that 17 samples go with the option of NO HIDDEN CHARGES, 14 with MAXIMUM PROFIT, 12 with PROVIDE TIPS, and only 07 go with other FACTOR. 6).How much fees is enough for opening of demat account? a) Less than 100 b) 100 to 500

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c) 500 to 1000 d) More than 1000

Less than 100 100 to 500 500 to 1000 More than 1000 02 31 17 00

0 2 17 Less than 100

100 to 500

500 to 1000 31 More than 1000

Explanation: This pie chart shows that, most of the people go with 100 to 500 amount will be right as fees of demat account and no one vote for more than 1000. Reliance charge only 1000 rupees as a fee so it is idle fee according to this data.

7). Which demat company is easily available every were? a) Reliance b) ICICI

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c) HDFC d) Other

Reliance ICICI HDFC Other 21 16 09 04

4

9 21

Reliance ICICI HDFC Other 16

Explanation: Availability of the company is also a very important factor in the field of demat account. After analyze the data we found that reliance get 21 votes, ICICI have 16 votes, 9 goes to HDFC and only 4 votes goes to other trading company. Reliance gets maximum votes and took first position.

8). Which company provides you a large number of product and services? a) Reliance b) ICICI

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c) HDFC d) Other

Reliance ICICI HDFC Other 21 15 12 02

Sales

2 12 21 Reliance ICICI HDFC Other 15

Explanation: This diagram represents the data of those companies provide the large number of product and services to their customers after analyze the data we found that Reliance get maximum votes and get first position, after that ICICI get second 2nd with 15 votes and only 2 votes goes with other option.

OBSERVATION

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To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior, response and mindset towards the product and services the company offers. y 50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have respondent of ICICI. y 50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have respondent of ICICI. y 46% have respondent of Reliance Money, 22% have respondent of HDFC, 32% have respondent of ICICI.

y 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI. y 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI.

SUGGESTION The Brand image of Reliance Money is good in market but according to customer satisfaction the company has to provide the better service. And also change the Market strategy time to time.

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LIMITATION

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‡ The time constraint was one of the major problems.

‡ The study is limited to the different schemes available under the Demat account selected.

‡ The lack of information sources for the analysis part.

CONCLUSION

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Reliance Demat Account is better than other Demat account. Reliance Money has good return of investment. A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money. At last all can be concluded by that Reliance Money is still growing industry in India Reliance Demat account have less brokerage rate. It provides a security with the use of special type of key.

BIBLIOGRAPHY Websites

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www.reliancecapital.com www.reliamcemoney.com www.hdfc.com www.icicidirect.com www.sharekhan.com www.indiabulls.com www.5paisa.com www.moneycontrol.com www.rediff.com

Referred books

1. Financial institutions and markets-L.M.Bhale 2. Investment management-V.K.Bhalla 3. Research methodology-Mohit gupta,Navdeep Aggarwal

QUESTIONEERIE

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Ques.1). By which company you make trading? a) Reliance b) S B I c) ICICI d) Other Ques.2). For what reason you preferred this company? a) Name and fame b) Low fees c) Fast service d) Loyalty Ques.3). Are you satisfied with this company¶s service? a) Yes b) No c) Some extend Ques.4). If this company increases the charges, will you go with it? a) Yes b) No c) Confused Ques.5). According to you which one is the most important factor for a trading company to enhance the customers? a) Provide maximum profit b) Provide tips time to time c) No hidden charges d) Other factors

Ques.6).How much fees is enough for opening of demat account? a) Less than 100 b) 100 to 500 c) 500 to 1000 d) More than 1000 Ques.7).Which demat company is easily available everywhere? a) Reliance b) ICICI c) HDFC d) Other

Ques.8) .Which Company provides you a large number of product and services? a) Reliance b) ICICI c) HDFC d) Other

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