: 9 STORY LAUNCHES A LICENSING CAMPAIGN FOR KIDS’ REALITY SERIES

Company’s Agency, The Licensing Shop, Seeks Licensing Partners to Coincide With the Highly Anticipated June Premiere on US

LICENSING EXPO, LAS VEGAS, May 30, 2009 — 9 Story Entertainment’s -based licensing agency The Licensing Shop Inc. attend’s this year’s Licensing Show to begin securing licensing deals for the company’s all-new kid’s reality adventure series, Survive This. The series which is 12 x 22-minute plus one hour finale is scheduled to debut in June on Cartoon Network US and is currently broadcast on Canada’s YTV. The Licensing Shop will kick off the campaign at this year’s Licensing Expo, held at Mandalay Bay Convention Center in Las Vegas, Nevada.

“This new series represents an incredible opportunity for potential licensees and retailers,” said 9 Story Executive Vice President of Business Development, Natalie Osborne. “We’ve had a tremendous amount of interest before the pickup from Cartoon Network and now that they are on-board, all signs point to Survive This becoming a big breakout hit.”

Survive This, created by production and distribution company, 9 Story Entertainment and wilderness survival expert and filmmaker, , and commissioned by YTV, Canada, is an exciting adventure series that challenges teenagers to push their limits, overcome fears and develop lifelong survival skills. Hosted by Stroud, each episode aims to test endurance, wit and self-determination. Eight teens, ages 14 to 17, are thrust into various survival challenges over the course of the 13-episode season. Capitalizing on the show’s bold theme, the initial categories where partners are being sought includes Board Games, Book Clubs, Fairs, Video Games, Role Play Activities and Apparel.

“The challenges these teenagers face are riveting from episode one,” said Nancy Fowler, The Licensing Shop. “We anticipate an overwhelmingly positive response from the viewers, who will look for licensed product to show their enthusiasm and to extend their Survive This experience.”

The Licensing Shop: Nancy Fowler, 647.438.4689

Media Inquiries: Sabrina Propper, RPiPR, 818.515.5798

9 Story Entertainment: Helena Gomes, 416.530.9900

About 9 Story: Founded in 2001, 9 Story Entertainment is an award-winning animation, production and distribution company dedicated to delivering the most loved children’s properties internationally. Producers of such popular shows as Peep and the Big Wide World and Skyland, 9 Story has delivered over 100 half hours of animated television content. Led by executive producers Vince Commisso and Steven Jarosz, who have more than 25 years of combined specialized industry experience and leadership, the 9 Story team includes Executive Vice- President Natalie Osborne, heading up international business development, and award-winning Director Rick Marshall. With 70+ employees and full distribution capabilities, 9 Story is a leader in the amazing and magical world of youth entertainment. www.9story.com

About The Licensing Shop Inc. The Licensing Shop Inc. is a Toronto-based licensing agency specializing in the licensing and management of entertainment brands. It was founded in January 2006 by Stephen Fowler, former President of 3DO Europe, and Nancy Fowler, former Vice-President of Worldwide Licensing for Viacom Consumer Products and President of DIC Consumer Products based in Burbank California. The Licensing Shop Inc. collaborates with LA-based The Name Game Inc. on selective global brands. For more information visit www.TheLicensingShop.com