Dino A. Villegas, PhD Associate Professor of Practice -

Texas Tech University Jerry S. Rawls College of Business Area of Marketing Lubbock, Texas 79409-2101 (806) 834.0368 E-mail: [email protected]

PhD and Marketing expert, more than 15 years of experience including industries such as: Mining, construction, education, postal services, transport, financial services and banks, retail, telecommunications, government institutions, political campaigns, non-profits organizations, among others. As an educator have teach thousands of students, workers and executives including undergrad, graduate, and executive programs.

EDUCATION

2011. PhD in Universitat de Lleida, Lleida, Spain.

2007. Diploma of Advanced Studies (DEA) in Business Management for a Global Economy. Universitat de Lleida, Lleida – Spain.

2006. Master in Communication. Universidad Diego Portales, Santiago - Chile.

2002. Social Communication in Business Management and Marketing (Undergrad) Universidad Mayor, Chile

PORFESSIONAL APPOINTMENTS

2016-YTD Associate Professor of Practice, Marketing. Rawls College of Business. Texas Tech University. 2015-2016 Visiting Associate Professor of Marketing. Rawls College of Business. Texas Tech University. 2008–2014 Founder-General Manager. CLIC. Corporate Training and Consulting. Chile. 2012–2013 Campaign Manager. Presidential Campaign. Chile. 2011-2012 MBA Professor at IEDE . Chile. 2008-2012 Graduate Professor at Universidad Mayor. Chile. 2007-2008 Independent Business Trainer. Chile. 2007-2008 Undergraduate professor at Universidad Mayor. 2003-2007 Consultant Comundo. Applied Communication. Chile. 2002-2003 Consultant. Synergy. Chile.

1 Dino Villegas, PhD SUMMARY OF COURSES TAUGHT Rawls College of – Texas Tech University Courses Students # Fall 2020 - Integrated Marketing Communications, Sec 01 42 - Integrated Marketing Communications, Sec 02 37 Summer 2020 - Digital Marketing Analytics (MMR / Online) 23 - Mkt Concepts & Strategies: (MD-MBA / Online). Sec D51 39 - Mkt Concepts & Strategies: (MBA-STEM). Sec 002 17 Spring 2020 - , Sec 01 40 - Integrated Marketing Communications, Sec 01 40 - Integrated Marketing Communications, Sec 02 39 - Fundamental of Marketing, Sec D01 (On-Line) 158 Fall 2019 - Introduction to Business 119 - Integrated Marketing Communications, Sec 01 13 - Integrated Marketing Communications, Sec 02 40 - Mkt Concepts & Strategies: (MBA-STEM). Sec 002 32 Summer 2019 27 - Marketing Strategy. Sec 201 - Mkt Concepts & Strategies: (MBA-STEM). Sec 2001 29 Spring 2019 - Integrated Marketing Communications, Sec 001 38 - Integrated Marketing Communications, Sec 002 40 - Fundamentals of Marketing, Se. D01 (On-Line) 101 - Introduction to Business 250 Fall 2018 38 - Integrated Marketing Communications, Sec 001 - Integrated Marketing Communications, Sec 002 40 - Fundamentals of Marketing, Sec D01 (On-Line) 100 Summer 2 2018 - Marketing Strategy, Sec 2001 26 - Mkt Concepts & Strategies (MBA-STEM), Sec. 2001 28 Spring 2018 - Integrated Marketing Communications, Sec 001 34 - Integrated Marketing Communications, Sec 002 32 - Fundamental of Marketing, Sec D01 (On-line) 99 Fall 2017 - Marketing Strategy, Sec. 005 40 - Fundamental of Marketing, Sec D01 (On-line) 100 - Integrated Marketing Communications, Sec 002 38 - Integrated Marketing Communications, Sec 003 41 Summer 2 2017 - Mkt Concepts & Strategies (MBA-STEM), Sec. 001 22 Summer 1 2017 - Introduction to Marketing, Sec. 001 32 - Personal Selling, Sec. 001 29 Spring 2017 - Marketing Strategy, Sec. 003 35

2 Dino Villegas, PhD - Marketing Strategy, Sec. 004 35 - Services Marketing, Sec. 001 68 - Services Marketing, Sec. 002 68 Fall 2016 - International Marketing, Sec. 002 42 - International Marketing, Sec. 003 40 - Services Marketing, Sec. 001 34 - Services Marketing, Sec. 001 45 Summer 2 2016 - Sales Management, Sec. 002 29 - Services Marketing, Sec. 001 31 Spring 2016 - International Marketing, Sec. 002 40 - Sales Management, Sec. 001 50 - Sales Management, Sec. 002 43 - Service Marketing, Sec. 002 70 Fall 2015 - International Marketing, Sec. 003 35 - International Marketing, Sec. 004 39 - Service Marketing, Sec. 001 47 - Service Marketing, Sec. 002 40 Spring 2015 - International Marketing, Sec. 001 37 - International Marketing, Sec. 002 38 - Sales Management, Sec. 001 49 - Sales Management, Sec. 002 48 Average Teaching Rating in Instructor effectiveness (5-point scale) = 4.6

Courses Taught Before Texas Tech University (Graduate Programs) 2011-2012 Advanced Topics of Marketing. MBA. IEDE Business School 2011-2012 Research Methods. Master of Human Resources and Master in Marketing. Universidad Nacional Andrés Bello. 2011-2012 Strategic Human . Masters in Human Resource. Universidad Nacional Andrés Bello. 2011-2012 Strategic Communication. MBA. IEDE Business School 2011 Strategic Communication. Masters in Human Resource. IEDE Business School 2011 Marketing & Communication Media. MBA. IEDE Business School 2010 Research Method. Master of Strategic Communications and Branding. Universidad Mayor. 2008-2012 Communication Processes. Master of Strategic Communication and Branding. Universidad Mayor. 2008 Organizational Communication. Human Resources postgraduate diploma, Universidad Andrés Bello, Concepción. 2008 Effective Communication. Masters in Human Resources. Universidad Nacional Andrés Bello.

3 Dino Villegas, PhD Courses Taught Before Texas Tech University (Undergraduate)

2008 Organizational Communication Cases. Faculty of Communication and Design, Universidad Mayor. 2007 Strategic Communication. Faculty of Communication and Design, Universidad Mayor. 2007 Workshops Case II. Faculty of Communication and Design, Universidad Mayor. 2007 Workshops: Cases and Pedagogical Games II. Faculty of Communication and Design, Universidad Mayor 2007 Entrepreneurial Skills I. Faculty of Communication and Design, Universidad Mayor. 2007 Entrepreneurial Skills II. Faculty of Communication and Design, Universidad Mayor. 2007 Entrepreneurial Skills III. Faculty of Communication and Design, Universidad Mayor. 2007 Entrepreneurial Skills IV. Faculty of Communications and Design, Universidad Mayor. 2003 Economic Fundamentals of Marketing. Faculty of Communication and Design, Universidad

TEACHING INNOVATION AND CLASS PROJECTS

- Digital Marketing Analytics: New On-Line class development for the Master’s in Marketing Research and Analytics program. The course quality was certified by the Texas Tech eLearning & Academic Partnerships. - I-Corps: In partnership with Texas Tech I-Hub and in the context of an integrated project for the STEM-MBA programs, the students in Marketing Strategy and Concepts - Integrated Marketing Communication Active Learning: Active learning projects with real clients, the students have work in projects with: - Warren Caterpillar - Bahama Buck’s - Covenant Health Clinic - KCBD News Channel - Lubbock Aquarium - The Registry - International Marketing Active Learning: Active learning project with real clients, the students have work in projects with: - L’Oreal Colombia, - Umanda Cooper Water - World Vision Chile

4 Dino Villegas, PhD RESEARCH AND PUBLICATIONS Journal Articles 2018 From the Self to the Screen: A Journey Guide for Auto-Netnography in Online Communities. Journal of . March. 2018 2010 A New Strategic Theory from Latin America? Review and Comparison of English Speaking and Latin American Field: ZER (Basque Country University Journal) * 2007 The State of Corporate Communication in the Chilean Companies. Latin American Journal of Communication, Chasqui. N° 100 December. (With, A. Kemp) * 2006 Communication in international organizations. Issues and Best Practices. Latin American Journal of Communication, Chasqui. N°96, December* 2006 For a Relational / Symbolic Dimension of Strategy, Contributions of theories of discourse. FISEC-Estrategias – (Journal of Lomas de Zamora University, Argentina). *

Books, Books Chapters and Articles in Books 2021 Political netnography: a method for the study of power and ideology in social media, in the book Netnography Unlimited Understanding Technoculture using Qualitative Social Media Research by Robert Kozinets and Rossella Gambetti. Routledge (In- press) 2020 Integrative Marketing Communication. Kendall Hunt Publishing. (2nd Edition) 2019 Integrative Marketing Communication. Kendall Hunt Publishing. 2009 Strategic Model of Community Relations in the book Toward a General Theory of Strategy, Rafael Alberto Pérez and Sandra Massoni, Ariel Ed. * 2006 Towards a Revolution from Communication in the book "Management Updates" Universidad de Viña del Mar*

Presentations: Conferences, Meetings and Seminars 2020 Marketing: Dialogues and reflections on possible futures. FISEC, Webinar Futuribles* 2016 Oops! And now what! Twitter, brands and discourses in real time. First web meeting FISEC, Central University, Santiago, Chile * 2013 Proposals to strengthen the industry. ASIMET: Annual Industry Forum. Santiago, Chile * 2013 Strategic Communication and Social Media guest lecture at Universidad de Concepcion, Concepcion, Chile* 2012 The new strategic Theory in Practice X Meeting, Iberoamerican Forum on Communication Strategies. Santo Domingo, Dominican Republic. * 2011 Ideas for rethinking companies from communication IX Meeting, Iberoamerican Forum on Communication Strategies: Rethinking Strategy – From Conflict to articulation. Belo Horizonte, Brazil* 2011 Strategy: New Models and Ideas, guest lecture for the PhD in Communication class at Universidad Complutense de Madrid, Spain. * 2010 The New Strategic Theory applied in companies”. Communication Club. Universidad Diego Portales, Santiago, Chile* 2008 Strategize in organizations. First meeting, FISEC Chile at the Universidad Diego Portales. Santiago, Chile*

5 Dino Villegas, PhD 2006 Strategize for a dialogue market. Tools and Contributions to the New Strategic Theory. Presented at the IV Iberoamerican Meeting on Communication Strategies, Granada-Spain. *

Articles in Professional Magazines, Newspapers, Websites and others

2016 Co-Created Brands. in social media, DIRCOM, 109, Argentina* 2015 Company Dialogs in turbulent times. Walic Magazine, Chile* 2014 Chile All Ways Changing: A look into the Chilean Wave of Reforms. Latin American Research Center of the University of Calgary, Canada. 2014 Cost of the north reconstruction. EMOL. (Co-authors: Cornejo and Parisi), Chile 2011 Rethinking Business as Social Actor. DIRCOM, 92, Argentina* 2007 Lead with stories. RRHH Magazine, Spain 2006 Precious Metal. Challenges and Opportunities in Chilean Mining, DIRCOM, 6, Argentina* 2006 Management by Communication, Aprende RH Magazine, II/13, Spain*

Other Relevant Research Projects 2013 University of Calgary (School of Public Policy). Background research for a conference on Energy Markets and Resource Development in Chile. 2007 Researcher (Coordinator) for the Stakeholders perception of "Schools of the Future" project. Microsoft/ Fundación Chile/ Universidad Mayor. * 2005 Project leader: Homeless National Assemblies. Red Calle/ Chilean Government. * 2001 Co-Researcher. Designing a communication model for evaluation of the news coverage for nationals’ companies. Universidad Mayor. *

Thesis Supervised/Evaluated 2017 Implementation of packaged Customer Relationship Management solutions: A study from an Information Technology service provider’s perspective. Ph.D. in Management. Hyderabad Business School, GITAM University, Hyderabad. - Foreign Evaluator 2016 Customer Relationship Management in Realty Sector: A Study of Select Markets in Mumbai Metropolitan Region. Ph.D. in Management. Hyderabad Business School, GITAM University, Hyderabad. - Foreign Evaluator 2013 Review and Analysis of a Crowdsourcing applications in a Chilean political campaign through the Model of Genome of Collective Intelligence*. MBA. IEDE Business School - Thesis Supervisor 2013 Service Quality Model applied to the Vending Industry in Chile*. MBA. IEDE Business School - Thesis Supervisor 2012 Review of the impact of the ISO 9000 implementation in the area of HR. Master on Human Resources*. Universidad Nacional Andrés Bello - Thesis Supervisor 2012 The influence of social networks in the emergence of new models of business*. Master on Marketing. Universidad Nacional Andrés Bello. - Thesis Supervisor 2012 Appreciative Inquiry a case study. Master on Human Resources *. Universidad Nacional Andrés Bello. - Thesis Supervisor 2012 Analysis of the impact of training on performance. A case study *. Master on Human Resources. Universidad Nacional Andrés Bello. - Thesis Supervisor

6 Dino Villegas, PhD Awards and Honors

2019 Highly commented in the JMM 2018 Best Paper Awards., Journal of marketing Management. (June).

Work in Progress or Under Review

- Bilingual On-Line Brand Straegies. A netnography, with Dr. Alejandra Marin (2 round review). - Political Online Brand Community drivers, with Dr. Mayukh Dass.

* Original titles in Spanish

SERVICE Texas Tech University

2016-YTD. Faculty Advisor at Tech Marketing Association (TMA). TMA is one of the larger student organizations on the College of business. - Student Organization of the Year (2016-2017) - Development of TMA Consulting branch for students to partner with local organizations in consulting projects. - Google Marketing Challenge: Members of TMA have participate on the Google Marketing Challenge, for this they created and executing online marketing campaigns for a non-profit using a $10,000 USD budget of in-kind Google Ads advertising credit through the Google Ad Grants program. - Business Dinners and Infor Sessions with companies as, Gartner, Ethos Group, Geico, Hajoca, Sewell Automotive, Goosehead, Southern Glazer’s and others. - Industry Trips to Las Vegas, Denver Colorado, Dallas, Austin, and San Antonio. - Multiple Socials, Intramural and Community Service events. 2015-2020 Project Advisor. Rawls Business Students. Advisor in a variety of Service- Learning Projects with different organizations. 2015- 2020 Committee Member. Marketing Scholarship committee. 2020 Committee Member, Integrative Project Task Force. STEM MBA 2020 Committee Member. MS Programs committee. 2020 Committee Member. Selection committee. Online MBA 2019-2020 Committee member. Admissions Committee. MS Marketing and Analytics 2019-2020 Committee member. Marketing Task Force. Rawls College of Business 2018 Committee Member, "Raise" Task Force. Rawls College of Business 2017-2018 Search Committee Member for an Open Rank Professor of Practice position 2017 Search Committee Member for an Instructor position 2017 Search Committee Member for an Instructor position 2016 Search Committee Member for an Open Rank Professor of Practice position 2015-2016 Mentor Tech Program. Mentor 2016 University of Bio-Bio student visit to TTU. Assisted with the communications / translation and host of the visitors.

7 Dino Villegas, PhD Public and profession

2011-YTD International Vice-president, Iberoamerican Forum on Communication Strategies (FISEC). 2018 Guest Editor, Universidad de Santiago - Research and Development Division - College of Technology, Santiago. 2018-2019 Member of the Business Administration and Management Field of Study (FOS) Advisory Committee in the Texas Higher Education Coordinating Board (In representation of Texas Tech) 2016 Reviewer. Revista Signo y Pensamiento 2007-2008 Vice-president of the Chilean Chapter, Iberoamerican Forum on Communication Strategies (FISEC). 2005 Member of the Board of the Non-Profit Organization Nuestra Casa Corporation. An organization that work with homeless people.

PROFESSIONAL PROJECTS AND CONSULTING

- Presidential Campaign, Chile. Campaign Manager. - Startup and strategy guidelines for the campaign. - Spokesman for national and international media, TV debates and industrial forums. - Meeting with politicians, NGOs, embassies, World Bank and government. - First candidate in Twitter mentions and second in Facebook followers. - 10% of voting (First poll a year before the elections: Less than 0.5%). - Second in young voters’ segments (25%) - Ingeniería Civil Vicente S.A (Mining and Construction Company), projects: - Organizational Redesign - Competency Profiles - Climate Survey - Salary and compensation report - Workforce recruitment program - Training plan with 100% increase in number of workers and hours trained. - Nextel (TELECOM). Projects: - Balanced Scorecard deployment - and Teambuilding (all company) - for the VP of Marketing team - Customer Experience training program. - SUBUS (Public Transport Company), projects: - Program design for the internal instructors training program - Climate survey. - GASCO (Gas Company) Training program design and execution for corporate managers: - Strategy and Innovation - Execution - Effectivity - Creating Customer Solutions

8 Dino Villegas, PhD - ALSTOM. Projects: - Climate survey - Training needs detection - Leadership training program for supervisors. - Fashions Park (National Retail Store) Projects: - Internal Communication plan - Customer Experience training Program. - ADECO: Commercial Model development workshop - Banco de Chile: Projects: - Service Retention training Program - Sales and telemarketing training - Chilean Postal Service. Service orientation consulting and training for the Call Center. - DHL. Training Courses - Pepsi Co. Team Building for the department. - Tur-Bus Cargo (Courier Company). Change Management and internal communication program focus in Customer Experience. - Microsoft/ Fundación Chile/ Universidad Mayor. Researcher (Coordinator) for the - Stakeholders perception of "Schools of the Future" project. - Banco Santander. Appreciative Inquiry for an administrative team. - East Prosecuting Service. Users experience program. - Caffarena (Retail): Projects: - Organizational Structure design and competency profiles - Training needs detection - Public Defender Service. Design and training of the workshop "Public Communication, Innovation and Marketing" for press officers across the country. - Movistar (Telecom) Leadership program for the “Best Place to Work” ranking. - Red Calle/ Chilean Government. Project leader for: - The Homeless National Assemblies. - The Homeless National Meeting. - Bertonati S.A. Best practices (Appreciative Inquiry) program for the ISO 9.000 process. - Kentucky Fried Chicken. Top Down / Bottom Up continuous improvement program. - Minera Los Pelambres (Mining). Consultant in the BSC design and execution. - Executive Training: Thousands of workers and executives trained in Leadership, Strategy, KPI´s, Time Management, Effective Communication and Customer Experience - E-learning projects: Led and design e-learning programs in Effective Communication for Companies, and English Courses (Imported from England).

ADITIONAL INFORMATION

Languages Native Spanish Advanced oral and written English.

9 Dino Villegas, PhD