Driving More Sales Through

Shopping Actions What is Shopping Actions?

Shopping Actions is a major push by into becoming a marketplace.

1. Pay Per Sale Model drives traffic to

● Not Pay Per Click

2. Sale Happens on Google

● Uses Google Wallet saved credit card

3. Across , Google Express, and This is where Actions appears. What Google Shopping Looks Like Shopping Actions Benefits

What are the benefits of Shopping Actions over Google Shopping?

● Pay-per-sale model - only pay when a conversion happens ● Customer data is yours! ● Drive loyalty and repeat business - with easy reordering and basket building ● Customer support and returns done by Google ● Customers can order from Google Home + Google Assistant devices Shopping Action Pay-Per-Sale Model

Instead of paying CPC, you only pay when a product sells with commission rates averaging 12%!

● Kohl’s is using Shopping Actions

● A click on the Product Listing Ad (PLA) will take you to Google Express, where a buyer can purchase the product.

● Kohl’s does not pay for clicks, they only pay commission when a user purchases.

● Google’s algorithm chooses whether to surface a PLA for Shopping actions or Google Shopping. Custom Data is Yours!

To fulfill orders, you get:

● The customer’s name and shipping address.

● You can also collect emails with an email opt-in.

● You can choose if email opt-in is checked by default. Shopping Actions Loyalty Programs

Shopping Actions allows you to drive loyalty and repeat business through loyalty cards.

● Users can easily reorder and build baskets of products based on purchase history.

● Users can use a card number or phone number. How Do Customer Service and Returns Work?

Google manages customer support and facilitates returns.

● Must allow returns for up to 30 days from delivery (14 days for electronics)

● No restocking fees

● Customer Service and Returns very similar to Fulfilled by Shopping Actions Retailer Ratings and Standards

Retailers are evaluated based on: Scores Metrics

● Defect rate Top Retailer Item defect rate: 1% or less ● Shipping defect rate Shipping defect rate: 2% or less ● Gross sales ● Total orders Sales goal - $15K (90 days) Item goal - 300 (90 days)

Top Retailers get benefits like discounts on commission and more visibility in searches. Meeting Standards Item defect rate: 1-10% Shipping defect rate: 2-7%

● Monthly score computed from previous 90 Below Standards Item defect rate above 10% days Shipping defect rate: above 7%

● Performance can be checked within Google Merchant Center How is Shopping Actions on Search Triggered?

The algorithm includes factors like:

● Offer relevancy to query ● Shipping speed ● Price ● Purchase history Frequently Asked Questions

Do I have to include all products? By default all products are included, but you can opt any products you want out.

How will sales be reported? Sales will be visible to merchants via dashboards within Google Merchant Center.

Where is Shopping Actions Available? US Only for now. Shopping Actions Case Studies 1

Case study: Google Internal Data Analysis Shopping Actions Case Studies 2

Case study: Google Internal Data Analysis How Does FeedAMP™ Work?

FeedAMP™ automates the order fulfillment workflow:

1. Products are optimized and sent to Google Shopping Actions

2. Orders are sent from Google Shopping Actions to your store.

3. Tracking numbers are sent back to Google Shopping Actions. Feedonomics Special Holiday Offers

Try Google Shopping Actions with FeedAMP™ for FREE for the rest of 2018!

Offer Criteria: Includes:

● Existing client is currently active on ● Shopping Actions account setup Google Shopping ● Ongoing Shopping Actions catalog management ● eCommerce platform is Shopify or ● Ongoing FeedAMP order integration BigCommerce ● Must be live on Shopping Actions by November 30th ● Clients can continue on in 2019 with a discounted rate or cancel without having Special Offer incurred any costs Feedonomics Client Success Stories

We work with over 25% of the Top 1,000 Internet Retailers

And partner with the largest channels and marketplaces