Creating Retail Real Estate Development Strategy Within Modern University Campus – Case Aalto University Campus
Creating retail real estate development strategy within modern university campus – Case Aalto University Campus Master’s Thesis Department of Built Environment, Aalto University School of Engineering Espoo, 11 January 2016 Jatta Reijonen Bachelor of Science in Technology Supervisor: Professor Kauko Viitanen Instructor: M.Sc. (Tech.) Eetu Ristaniemi Aalto-University, P.O.BOX 11000, 00076 AALTO www.aalto.fi Abstract of master’s thesis Author Jatta Anneli Reijonen Title of thesis Creating retail real estate development strategy within university campus – Case Aalto University Campus Degree programme Degree Programme in Real Estate Economics Major Real Estate Management Code M3003 Thesis supervisor Professor Kauko Viitanen Thesis advisor M. Sc. (Tech) Eetu Ristaniemi Date 11.1.2016 Number of pages 74 + 4 Language English Abstract Since the ways of education and working have changed dramatically in the past decades and universities have become networking places for students and other actors, in the priorities of many universities is creating attractive and vibrant campus environments to support educational and corporate functions and to provide adequate level of services for students and faculty. This can be achieved by systematic retail real estate development within campuses. This study is implemented to determine the most suitable retail strategy for Aalto University Campus and to explain the background and reasons for these newly arisen needs and why are they getting a lot of attention among top universities and campus development projects in the world. Research methods applied in this research were literature review and descriptive case study. Globally the universities compete for the best people, and the fact is that innovative spaces and the overall attractiveness of the campus play a big role in becoming internationally noticed top university.
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