Center for Aviation Competence Annual Report 2016 Publisher: Center for Aviation Competence (CFAC-HSG) Universität St.Gallen

Dufourstrasse 40a CH-9000 St.Gallen

Tel. +41 (0)71 224 25 00 Fax +41 (0)71 224 25 36 www.cfac.ch [email protected]

Editor: Dr. Andreas Wittmer

Layout: Nicole Denk, CFAC-HSG und Beate Reichel, www.diekreation.de

Photos/Copyrights: University of St.Gallen (HSG) S. Wunderlin Aerodoc S.24 csp_travnikovstudio/fotosearch Content

Introduction by the president 4 Einleitung des Präsidenten 5

The Center for Aviation Competence of the University of St.Gallen 6

Organization 7 Team CFAC-HSG 8 Staff and Finances 9

Our Work 10

Academic and Executive Education 11 Dissertations, Bachelor- and Master Theses and Seminar Papers 14 Presentations 16 Publications 16 Projects 17

Public Relations 18

Conferences and Conventions 19 Exhibitions 19 Memberships 19 Media 19

Supporters 20

Our Supporters 21 Benefits for Supporters 22

Preview 23

3 Content Introduction by the President

Review/Forecast CFAC 2016/2017 received a position at the university as a senior lecturer In 2017, the CFAC will continue its research in the field We look back into a very interesting year with positive in management with special consideration of aviation. of Aviation, Mobility in general and keep its focus on changes for the CFAC. In research, a new project was Dr. Andreas Wittmer will continue to lead the Center Aviation Management and Consumer Behavior. The launched together with the SBB Research Fund, which for Aviation Competence and the various networks program for 2017 also includes a research project in the gave the CFAC a new orientation in research. With this around the Research Center. A new research associate, area of regional airfields, organizational planning of project the CFAC positions itself in the research field of Erik Linden, was hired at the CFAC. Erik Linden is airlines, risk monitoring in the financial sector of future mobility trends and consumer behavior. Through doing his PhD in the field of Consumer Behavior in airlines and various legal assessments regarding near- the study, the CFAC was able to differentiate itself from Mobility, manages projects and was elected as the new misses as well as mobility management and Consumer other future and mobility researchers thus making a Cluster Manager of the Swiss Aerospace Cluster. behavior in the Mobility sector. The CFAC is also great contribution to a better understanding of the Furthermore, the team was supplemented by two continuing to focus on education and training for future of mobility and aviation in Switzerland. In the student employees, Naomi Bechtold and Rahel students of the HSG and executives. For example, a media, the CFAC was regularly present and was able to Baltensperger.­ The CFAC team is very pleased to also certificate course of the University of St.Gallen with the transfer many insights from research into impacts. For welcome three professionals as CFAC Fellows, namely title "Global Aviation Management (GAM-CP)" will be the CFAC, the year 2016 was also a year of networks. Joel Hencks, Claudio Noto and René Puls. With this held for the first time in 2017. This course covers the With its active participation and leading role within the support, the Center for Aviation Competence is well topics of Accountable­ Aviation and International network of the Swiss Aerospace Cluster, the CFAC organized and positioned for the future. Strict according Management as well as Aviation Safety Management played an important role in establishing a new working to our motto: The sky is full of opportunities…. and Aviation Auditing. In the CFAC education, Aviation group in the Helicopter industry. Together with Swiss Systems of the Integrated Aviation Value Chain and Global Enterprise, the CFAC was also able to launch a The highlight of the past year was the ten-year anni­ Aviation Management Asia Compact will continue to branch of the Swiss Aerospace Cluster in Dubai. versary of the CFAC-HSG. On 17th August 2016 over be offered. On 19th October 2017 the Forum Risk, Safety Throughout that partnership, the CFAC strengthened 100 guests from different areas of the aviation industry and Liability in Aviation will be held at the Hotel Radis- its network within the Aviation industry in Switzerland. accepted the invitation and met in Zurich to discuss the son Blu at Zurich Airport. The idea of a Swiss Aviation Research Center was future of Aviation. The opening words of the President further developed towards a successful implementation were followed by the welcoming addresses of Stephan Without the circle of patrons who, on the one hand, in the year 2017. The Swiss Aviation Research Centre is Widrig, CEO Airport Zürich AG and Prof. Dr. Thomas support with industrial competence and on the other supported by the Federal Office of Civil Aviation and Bieger, Rector of the University of St.Gallen. Exciting hand, with a financial contribution, the work of the the three institutes involved thus have formed an input papers were presented by four of our Executive CFAC would not be possible. Many thanks for this alliance that addresses the concerns of aviation research partners. The sponsors, Flughafen Zürich AG and generous support of your resources. in Switzerland and plays an important role as interme- SwissRE, made a great contribution and thereby allo- diary between business, research and the state. wed the team of the CFAC to organize an exciting event Prof. Dr. Roland Müller in a breathtaking location on the visitor’s terrace of President of the Academic Advisory Board There has also been a few changes in HR at the CFAC in Terminal 2 at Zurich Airport. It was an honorable and 2016. Managing director, Dr. Andreas Wittmer, was successful occasion for the anniversary of the CFAC. elected as the academic director of the CEMS Master of Thanks to all participants, sponsors, speakers and International Management on 1st August 2016. He has co-workers who made the event special.

Introduction 4 Einleitung des Präsidenten

Rückblick/Ausblick CFAC 2016/2017 einer Dozentur für Betriebswirtschaftslehre unter speziel- Risiko Monitorings im Airline Finanzbereich und ver- Das vergangene Jahr war für das Center for Aviation ler Berücksichtigung der Aviatik erhalten. Dr. Andreas schiedene juristische Gutachten im Zusammenhang mit Competence der Universität St.Gallen sehr interessant Wittmer wird weiterhin das Center for Aviation Com- der Bewertung von Luftfahrzeugen und von Nearmisses und von positiven Veränderungen geprägt. In der For- petence und die verschiedenen Netzwerke um das For- auf dem Programm. Ebenfalls fokussiert das CFAC wei- schung konnte ein neues Projekt zusammen mit dem schungscenter führen. Die Forschungstätigkeit am CFAC terhin die Aus- und Weiterbildung. So wird im Jahr 2017 SBB Forschungs-Fond initiiert werden, welches dem wird dadurch nicht beeinträchtigt. Neu wurde ein neuer zum ersten Mal einen Zertifikatskurs der Universität CFAC in der Forschung eine neue Orientierung gab. Mit wissenschaftlicher Mitarbeiter, Erik Linden, am CFAC St.Gallen mit dem Titel «Global Aviation Management diesem Projekt konzentriert sich das CFAC sehr stark eingestellt. Erik Linden setzt Projekte um und leitet die (GAM-CP)» durchgeführt. Dieser Zertifikatskurs bein- auf die zukünftigen Mobilitätstrends und das zukünftige Geschäftsstelle des Swiss Aerospace Clusters. Weiters haltet Themen des Accountable Aviation Management, Mobilitätsverhalten der Kunden oder Passagiere. Mit der wurde das Team durch zwei studentische Mitarbeiterin- International Management, Aviation Safety Management Forschungstätigkeit, die sehr vielfältig war, konnte sich nen, Naomi Bechtold und Rahel Baltensperger, ergänzt. und Aviation Auditing. In der Ausbildung werden die das CFAC von anderen Zukunftsforschern und Mobili- Besonders erfreulich ist, dass das CFAC Team drei Kurse Aviation Systems-Management of the integrated tätsforschern differenzieren und einen grossen Beitrag Persönlichkeiten als CFAC Fellows gewinnen durfte. Es Aviation Value Chain und Aviation Management Asia für das Verständnis der zukünftigen Mobilität leisten. sind dies Joel Hencks, Claudio Noto und René Puls. Mit Compact weiterhin angeboten. Am 19. Oktober 2017 In den Medien war das CFAC regelmässig präsent und diesem Zuwachs ist das Center for Aviation Competence wird das Forum Risk, Safety and Liability in Aviation im konnte viele Inputs aus der Aviatik für Wirtschaft und gut organisiert und auf bestem Weg in die Zukunft, treu Hotel Radisson Blu am Flughafen Zürich durchgeführt. Gesellschaft transferieren. Das Jahr 2016 war auch ein dem Motto: The sky is full of opportunities…. Jahr in dem sich das CFAC sehr stark für neue Netzwer- Weiterhin werden interessante Aufträge abgewickelt ke eingesetzt hat, wie beispielsweise im Swiss Aerospace Der Höhepunkt des vergangenen Jahres war zweifel- und damit gelernt. Besonders schön ist es, dass das Cluster, wo die Neugründung der Fachgruppe Helikop- los der 10-jährige Jubiläumsanlass am Flughafen Zürich. CFAC auch in Zukunft auf die Gönner und Sponsoren ter unterstützt wurde. Ebenfalls konnte das CFAC zu- Über 100 Persönlichkeiten aus der Luftfahrt Branche zählen darf. Ohne den Kreis von Gönnern die einerseits sammen mit Swiss Global Enterprise einen Ableger des ehrten das CFAC mit ihrer Anwesenheit. Verschiedene mit Industriekompetenz und andererseits mit einem Swiss Aerospace Clusters in Dubai ins Leben rufen. Zu- Fachräte des CFAC referierten und provozierten teilwei- finanziellen Gönnerbeitrag unterstützen, wären die sammen mit der ETH Lausanne und der ZHAW konnte se im Sinne eines 10-jährigen, pubertierenden CFAC. Die vielfältigen Aufgaben die für die Luftfahrtindustrie der die Idee des Swiss Aviation Research Centers weiterver- Sponsoren, Flughafen Zürich AG und SwissRE, ermög- Schweiz erbracht werden, nicht möglich. Herzlichen folgt werden. Die drei Institute haben zusammen eine lichten die hervorragende Location auf der Zuschauer- Dank für diese grosszügige Unterstützung. Allianz gegründet, welche die Anliegen der aviatischen terrasse des Terminals 2 und die delikate Verpflegung im Forschung in der Schweiz, wie sie im Luftfahrtpoliti- Anschluss an die Referate. Es war ein ehrenvoller und Prof. Dr. Roland Müller schen Bericht beschrieben ist, aufnehmen. gelungener Anlass. Danke allen Teilnehmern, Sponso- Präsident des Fachrats ren, Referenten und Mitarbeitern. Auch personell hat sich im Team des CFAC einiges ge- tan. Der Geschäftsführer, Dr. Andreas Wittmer, wur- Das Jahr 2017 wird das CFAC in der Zukunfts-forschung de per 1. August 2016 zum Akademischen Direktor des im Bereich Mobilität weiter voranbringen. Im Weiteren CEMS Master of International Managements gewählt. sind Forschungsprojekt im Bereich der Regionalflug­ Er hat eine Anstellung an der Universität zusammen mit plätze, der organisatorischen Planung von Airlines, des

5 Introduction The Center for Aviation Competence of the University of St.Gallen

Mission: Due to the complex interrelation and the heterogeneous fi elds of application in systemic industries such as the Aviation or related industries, we provide scientifi c, applied and practice-oriented research as well as training and education for managers in systemic industries, governmental or non-profi t organi zations. We also serve as discussion partners or counterparts for experts and interested parties in the fi eld of Aviation and related industries.

Vision: The CFAC is the number one independent university institution in Switz erland when it comes to research, trainings and further education in the fi eld of management, economics and law in the aviation and related systemic industries such as mobility.

Values: independent, refl ective, systemic, practice-oriented, collaborative

Stakeholder: Managers in systemic industries, public or non-profi t organizations as well as experts and interested parties.

As one of Europe’s leading business universities, the University of St.Gallen is globally recognized as a place for thought leadership on current economic, business and societal matt ers and for the development of talents able to integrate perspectives and act both entrepreneurially and responsibly.

The Center for Aviation Comeptence (CFAC-HSG) is an independent institution of the University of St.Gallen. We off er services as well as basic and advanced training courses in aviation and provide service projects, such as market research and studies, using the knowledge that has been generated through research, publications and the experience of our academic advisory board members, partners and our Managing Director and Team. Organization

The Center for Aviation Competence is supported by • Institute for Tourism and Leisure Research, Universi‐ degrees range from bachelor degree courses to doc- six institutes. The Center’s academic advisory board is ty of Applied Sciences (ITF‐HTW), Chur, Switzerland toral studies. ASA also offers professional certificates made up of the managing professors of the participating­ The Institute for Tourism and Leisure Research (ITF) and seminars for a variety of qualification levels and institutes. The CFAC-HSG is administratively managed of the University of Applied Sciences (HTW) in Chur, educational backgrounds. Being the innovation cen- by the Institute for Systemic Management and Public Switzerland develops inter and transdisciplinary ter of the Steinbeis Innovation GmbH, ASA also offers Governance (IMP-HSG) and is led by Dr. Andreas methods as well as incorporating knowledge into technical education and management courses while Wittmer. The six partner institutes are: service and consulting projects relevant to practical promoting equal opportunity in the industry. ASA is applications. The combination of research results known for its knowledge in Aerospace engineering. • The Institute for Systemic Management and Public and methods with a practical approach to a problem Governance (IMP-HSG) – Prof. Dr. Christian Laesser • Chair Management of Network Industries and the close connection with teaching and executive & e‐Governance (EPFL‐MIR) • The Research Institute for Labour Economics and education/advanced training are the man corner The Chair MIR studies the de‐ and reregulation, as Labour Law (FAA-HSG) – Prof. Dr. Thomas Geiser stones for success in the specific area of tourism. well as the governance and the management of the • The Chair of Logistics Management (LOG-HSG) – • Center for Aviation, Zurich University of applied different network industries, namely postal services, Prof. Dr. Wolfgang Stölzle science (ZAV‐ZHAW) telecommunications, electricity, water distribution The Centre for Aviation combines various technolo- and sanitation, railways, as well as air transport. They • The Institute for Operations Research and Computa­­ gies, methods and areas of expertise in a bid to find focus especially on the role the Information and Com- tional Finance (ior/cf-HSG) – Prof. Dr. Karl Frauen- sustainable solutions for the ever‐increasing challen- munication Technologies (ICTs) play in governing and dorfer ges of global mobility, to explore new approaches transforming these industries. • The Research Institute for International Management of making aviation even more efficient and safe. Furthermore, the CFAC‐HSG, ZAV‐ZHAW and EPFL‐ (FIM-HSG) – Prof. Dr. Winfried Ruigrok The results of our research are integrated into the MIR integrated their activities under the brand Swiss Bachelor’s degree program in Aviation. • The St.Gallen Institute of Management in Asia Pte Ltd Aviation Research Center. By this the three initiators (SGI-HSG) – Prof. Dr. Stefan Morkötter • AeroEx GmbH aim to be the contact point in Switzerland for Aviation AeroEx GmbH is a Swiss‐based company and offers Research and Education. Additionally, Chair Management of Network Industries a wide range of services with particular focus on the and E-Governance at the École Politechnique Fédérale delivery of consultancy and support services to com- The CFAC‐HSG provides scientific research, training de Lausanne (EPFL-MIR), the Institute for Tourism and panies in the aviation industry. The key competences courses at university level as well as services for private Leisure Research (ITF) of the University of Applied are seminars and workshops tailored individually to companies and public institutions. The results of market Sciences, Chur (HTW), the Center for Aviation of the customers’ needs. AeroEx GmbH provides high research and consulting concentrate on the competen- Zurich University of applied Science in Winterthur customer value through a quality expert team with ces of the institutes involved which employ around 120 (ZHAW), and the German Aerospace Academy (ASA) know‐how which has been gained overa long period. scientific researchers. The goals of CFAC‐HSG are sup- are external partners with whom collaboration in pro- ported by sponsors from industry as well as from public jects as well as in teaching and advanced education at • German Aerospace Academy ASA institutions. university/other tertiary educational level is being inten- ASA is an institute of the Steinbeis University Berlin sified. AeroEx, as an associate partner, is part of the exe- and its primary aim is to offer college degrees that cutive education offer of the CFAC-HSG. can be taken while working full‐time. These college

7 The Center for Aviation Competence of the University of St.Gallen Team CFAC-HSG

Associate Partners / Academic HSG-Partners

Prof. Dr. Prof. Dr. Prof. Dr. Prof. Dr. Prof. Dr. Prof. Dr. Prof. Dr. Roland Müller, Christian Laesser Thomas Geiser Wolfgang Stölzle Karl Frauendorfer Winfried Ruigrok Stefan Morkoetter President, FAA-HSG IMP-HSG FAA-HSG LOG-HSG ior/cf-HSG FIM-HSG SGI-HSG

Team

Dr. Andreas Wittmer, Erik Linden, Rosi Hess, Nicole Denk, Naomi Bechtold, Rahel Baltensperger, Managing Director Research Associate HR / Accounting Administration Junior Researcher Junior Researcher

CFAC Fellows Associate Partners Contact • AeroEx Center for Aviation Competence • ASA CFAC-HSG Phone: +41 (0)71 224 25 00 • ME Advocat AG Fax: +41 (0)71 224 25 36 • ITF-HTW Chur [email protected] • ZAV ZHAW www.cfac.ch • EPFL-MIR

Joel Hencks Dr. Claudio Noto Dr. René Puls

The Center for Aviation Competence of the University of St.Gallen 8 Staff and Finances

Staff Finances

In 2016, the following employees worked for the Center All employees are involved in various projects. In addi- The financial year of 2016 closed with a positive result. for Aviation Competence: tion to staff directly employed at CFAC-HSG, there are The independent scientific research can be continued • Andreas Wittmer (Managing Director) around 120 employees split among the other partner-in- thanks to our generous benefactors. • Erik Linden (new, Research Associate) stitutes at the University of St.Gallen who can be ap- • Rosi Hess (HR / Accounting ) pointed depending on their expertise for project works • Nicole Denk (Administration) of the CFAC-HSG. • Naomi Bechtold (Junior Researcher) • Rahel Baltensperger (Junior Researcher) • Malena Haenni (Research Associate) • Laura-Virginia Birrer (Research Associate) • Joel Hencks (Fellow) • Dr. Claudio Noto (Fellow) • Dr. René Puls (Fellow)

Andreas Wittmer, Erik Linden, Nicole Denk, Laura Birrer, Naomi Bechtold at the 10 years anniversary Academic Board and CFAC Team at 10 years anniversary of CFAC-HSG Photo: HJ. Bürgi of CFAC-HSG

9 The Center for Aviation Competence of the University of St.Gallen Our Work

Besides our academic education, we off er in-house seminars and executive modules, including the CAS in Global Aviation Management. At the same time we are committ ed to academic research in the fi eld of Aviation and Mobility. Academic and Executive Education

CFAC-HSG offering: Aviation Management Module CFAC 10 Years Anniversary of Research in Aviation • Risk Management (1 module) The Center for Aviation Competence at the University On July 1, 2005 the Center for Aviation Competence was • Corporate Governance (1 module) of St.Gallen (CFAC-HSG) offered the Aviation Manage- founded by the four institutes IDT-HSG, FEW-HSG, • Service Management (1 module) ment executive module for the third time in January FAA-HSG and LOG-HSG. Since then, the CFAC-HSG • Leadership (1 module) 2016. It took place from 11th until 15th January 2016 at has been successfully addressing the needs and interests • Business Model and Strategy (1 module) the Hotel Radisson Blu in St.Gallen. of the aviation industry, in particular research, training, • Overview of the Future Air Traffic Market and consultancy and consultancy. During the ten years, Aerospace Industry (1 module) This module included the following courses: three other HSG institutes (SGI-HSG, ior / cf-HSG, FIM- • Liability and Insurance (1 module) • Aviation Governance HSG) joined the Center for Aviation Competence. Exter- • Air Traffic Corporations and Air Traffic Standards • Certification Management nal partners such as EPFL-MIR, ZAV-ZHAW, ITF-HTW, (2 modules) • International/ EASA Regulation German Aersospace Academy and AeroEx have also • Aviation Management Module • Leadership joined forces with the CFAC-HSG to provide services • Accountable Manager and nominated Person Module • Project Management for the aviation industry. • Commander Upgrade Module • Quality Management • Safety Management System Manager Module • Risk Management • Aviation Auditor Module • Introduction to the Aviation System • Civil Aviation Instructor Module

Aviation Auditor Module Together with AeroEx: The Aviation Auditor Module took place from 8th • Overview of EASA Regulation (1 module) until 10th February 2016 at the Hotel Radisson Blu • Documentation and Management of Records in St.Gallen. Following courses were included: (1 module) • Introduction to quality management • SMS Essentials (1 module) • Regulations of QM-Systems (ISO/EASA) • Internal and External Auditing including Compliance • Legal bases of quality assurance Monitoring (1 module) • Introduction to auditing • Industry Standards in Aviation (1 module) • Audit preparation • Authority & Organization Requirements for • Audit implementation “Operations” (Part ARO/ORO) (1 module) • Audit follow-up • Structure of EN ISO 19011 Dr. Andreas Wittmer and Prof. Dr. Roland Müller at the 10 years anni­ • Audit-Software AMAS versary of CFAC-HSG Photo: HJ Bürgi (Aviation Management Audit System)

New in 2017: Global Aviation Management Certification Program (see Preview page 23)

11 Our Work Academic and Executive Education

HSG Master core elective: Aviation Systems HSG Asia Compact course: Aviation Management University of Applied Sciences, Chur, Switzerland (HTW): The Master core elective “Aviation Systems” was offe-­­ (including Excursion) Aviation Management, Transportation & Mobility red for the ninth time in the spring semester 2016. The Twenty-four Master students chose to join the course Two courses were offered on the subject “Transportation course was held by Prof. Dr. Christian Laesser and Aviation Management Asia Compact which took part and Mobility” and “Aviation Management” by Dr. Andreas Wittmer. Around 40 students including from 31st October 2016 to 6th November 2016 at the Dr. Andreas Wittmer. The following subjects were exchange students regularly attended the lectures and SGI-HSG in Singapore followed by an excursion to considered within the Transport Major: actively contributed to the lessons/classes. The evalua­ Dubai for two days. Students received a broad overview tion of the course by the attendees was very positive. of aviation and in depth knowledge about the system Aviation Management of aviation. The lectures were accomplished by various • Network management in Aviation company visits, such as a Q&A-Session with the CEO of • The value chain of aviation The following subjects were conducted in 2016: Jetstar Asia Airways at the Jetstar Asia Headquarters, a • Airline business models • Introduction to the Aviation System visit to Singapore Aviation Academy, a visit of Changi • Business Aviation • The Systems of Aviation Airport and IATA Singapore. In the lectures the follo- • Plane technologies • The Value Chain of Aviation wing subjects were discussed: • Human factors • Network Management and Business Models • Introduction to the Aviation System • Aviation marketing and demand • Marketing in Aviation • The Environment of Aviation • Customer value in aviation • Air Transport Technologies • The Value Chain of Aviation • Revenue management at Swiss International Airlines • Regulation and Competition • Network Management and Business Models • Slot coordination • Air Transport and Tourism • Marketing in Aviation • Risk Management in Aviation • Air Transport Technologies • Regulation and Competition The following guest speakers made presentations as part Guest speakers Erich Rindlisbacher (Slot Coordina- • Risk Management and human factors of this course: tion Switzerland), Karl Isler (Swiss Int. Airlines) and • Erich Rindlisbacher, Managing Director, Jan-Christian Schraven (Swiss Int. Airlines) made Besides the very rich program, the students had time to Slot Coordination Switzerland presentations to the following subject: explore the very dynamic city, eat delicious foods and • Karl Isler, Head of Rev Mgmt Strategy and • Risk Management and human factors in Aviation experience the multicultural environment of Singapore. Operational Research of Swiss International Airlines

Transportation & Mobility HSG Marketing Tutorials: Focus on Aviation • Introduction to the Aviation Systems Dr. Andreas Wittmer has led a marketing tutorial group • Systems (environments) of Aviation at the University of St.Gallen focussing on air trans- • Air Transport Case Studies and Introduction port since the winter semester 2006/07. At the end of the to Air Transport & Tourism event, eight seminar papers were submitted on marke- • Transport evolution (Past-Present-Future) ting topics in aviation. • Cases in Transport

Our Work 12 Academic and Executive Education

Zurich University of Applied Sciences (ZHAW), Winterthur, Switzerland: Air Transport Economics This course was offered by Dr. Andreas Wittmer during the spring semester 2016.

The following subjects were considered: • Introduction to the economic system and environment of aviation • Case study: air transport and tourism, Air Malta • Economics and its characteristics with regard to airlines, airports and the national economy • Revenue management (costs, pricing, revenue management) and operation of airlines • Supply of air transport, value chain, network management • Ethical issues in Aviation • Schedule planning and slot coordination

The following guest speakers made presentations as part of this course: • Jan Christian Schraven, Vice President Head of Class of HSG Asia Compact-Course Photo: Erik Linden Operations Planning and Steering, Swiss International Air Lines Mae Fah Luang University: Aviation Management Commander Training for Helvetic Airways • Erich Rindlisbacher, Managing Director, This course was held for the second time by Dr. Andreas The commander training was held on May 10th by Slot Coordination Switzerland Wittmer during February 2016. Following subjects were Prof. Dr. Roland Müller and focused the subject • Karl Isler, Head of Rev Mgmt Strategy and considered: “Duties, competence and responsibility of the commander Operational Research of Swiss International Air Lines of an airplane”. • Markus Maibach, Managing Director, Infras • Introduction to the Aviation System • The Environment of Aviation • The Value Chain of Aviation • Network Management and Business Models • Marketing in Aviation • Air Transport Technologies • Regulation and Competition • Air Transport and Tourism

13 Our Work Dissertations, Bachelor- and Master Theses and Seminar Papers

The following theses and dissertations were completed in 2016:

Subject Student Chancen und Risiken einer Schweizerischen Regionalflughafengruppe (Bachelor Thesis) Caroline Lebrecht Vergleich der Tarifstrukturen von Airlines (Bachelor Thesis)) Clemens Klein Wahrnehmung von Preisen und Leistungen bei Airlines (Bachelor Thesis) Daniel Gämperli Competition among Swiss airports: An analysis based on perceived substitutability by airlines and passengers (Bachelor Thesis)) Jonas Lépine Auswirkungen der Überregulierung auf die Sicherheit in der Luftfahrt (Bachelor Thesis) Julian Flessati Customer Value Factors of Airline Loyalty Programs (Bachelor Thesis) Kevin Schaelchlin Entscheidungskriterien von Familien mit Kindern beim Flugticketkauf (Bachelor Thesis) Martin Dallago Kritische Analyse der Hybridisierung der Airline-Geschäftsmodelle in Europa (Bachelor Thesis) Philipp Steiner The Future of European Airports – Options for Business Growth (Master Thesis) Dominic Sommer The Impact of Flight Time on Air Passengers Value Drivers (Master Thesis) Pascal Sax Evaluation Customer Value and Satisfaction Delivered by Customer Credit Risk Management in BASF Group (Executive MBA)) Pietro Pavone Optimal aircraft replacement with special focus on aircraft age-related cost factors (Master Thesis) Hans Christian Hammerschmidt The Influence of Marketing Instruments on Consumer Behavior in the Purchase of Leisure Flight Tickets – An Empirical Analysis (Master Thesis) Maximilian Klein Benefits of Airport Lounges – the Case of Swiss Passengers (Master Thesis) Yves Lenzinger The Competitiveness of Zurich Airport (Master Thesis) Bettino Feltscher Are airlines economic precursors or they react subsequently to economic effects? (Master Thesis) Patrick Zukowski The Impact of Price Setting on Image - Applied on the Example of Swiss International Air Lines (Seminar Paper) Fabio Bondini Impact of the new pricing concept of Swiss International Air Lines Ltd. on Swiss university student’s travel behavior (Seminar Paper) Marlies Menzi

Our Work 14 Subject Student Videoanalyse des zweiten Emirates Werbespots mit Jennifer Aniston (Seminar Paper) Team Ryanair – Meister des Ancillary Revenue? (Seminar Paper) Team Analyse des Marketingmix von JetSmarter (Seminar Paper) Team Singapore Airlines – Einfluss der Service-Innovationen auf die Kundenbindung (Seminar Paper) Team Skywards – eine Partnerschaft zwischen Ertrags- und Dienstleistungsinnovator Airlines (Seminar Paper) Team First Class Vergleich zwischen Emirates und Swiss auf der Strecke Zürich-Singapur (Seminar Paper) Team Business model analysis of low-cost carriers (seminar paper) Team Expansion of Gulf Carriers into the European Air Travel Market (Seminar Paper) Team The Importance of Human Factors in Risk Management - The case of US Airways flight 1549 (Seminar Paper) Team Social Seating: ‘s Meet & Seat - A critical examination of social seating systems based on the case of KLM’s Meet & Seat (Seminar Paper) Team Doing more with less in the Airline Business (Seminar Paper) Team Turnaround Management in the Aviation Industry – The Application of the Practical Approach of Contintental Airlines to Theoretical Models Team Is Iceland the new Dubai? A Comparison between Middle East carriers and Iceland airlines (Seminar Paper) Team Long Haul Low-Cost Airline Business Model – Case Study of AirAsia X and Norwegian (Seminar Paper) Team Online Travel Agencies – A Business Model Analysis (Seminar Paper) Team Sharing Economies in Aviation – Case Studies on Business Model Patterns (Seminar Paper) Team

Aviation Management Asia Compact Class 2016

15 Our Work Presentations and Publications

Presentations Publications CFAC – The Aviation Series

The CFAC made the following public presentations: Various conference papers and articles which were The Aviation Series of the Center for Aviation Compe- published: tence are edited by Prof. Dr. Roland Müller and Andreas Wittmer Dr. Andreas Wittmer: Entwicklung und Rahmenbedingungen der Luftfahrt • The Concept of Well-being and its Effect on Airline (1. Schweizer Aviatik Symposium Zurich Airport, Ticket Purchasing. 66th AIEST Conference, • Swiss Commercial Drone Industry April 2016) 28th August – 1st September 2016, Malta, A. Wittmer, In: CFAC-TAS Volume 9. S. Arora S. Daum • Multidimensional Decision Behavior in Air Transport • The Concept of Well-being and its Effect on Airline In: CFAC-TAS Volume 10, Anniversary Publication. Andreas Wittmer, Sebastian Daum Ticket Purchasing. 20th ATRS Conference, A. Wittmer, S. Daum The Concept of Well-being and its Effect on Airline 23th – 26th June, Rhodes, A. Wittmer, S. Daum Ticket Purchasing (ATRS Conference Rhodes, June 2016) • Arealentwicklung und Bahnzugang (Schlussbericht) In: SBBLab Report June 2016. K. Zumbsch, M. Haenni-Emmenegger, R. Scherer, A. Wittmer Andreas Wittmer, Sebastian Daum • Kooperationen in der Luft- und Raumfahrtindustrie. The Concept of Well-being and its Effect on Airline In: IMPacts 10, S.22. A. Wittmer Ticket Purchasing (AIEST Conference Malta, August/September 2016) • Arealentwicklungen und Ausbaunotwendigkeiten für erschliessende Bahnhöfe In: Schweizer Jahrbuch für Verkehr 2016. Andreas Wittmer K. Zumbusch, M. Haenni, R. Scherer, A. Wittmer Luftfahrt Heute und Morgen • Verkehrsinfrastrukturen für die 10-Millionen Schweiz (10 Jahr Jubiläumsveranstaltung CFAC-HSG, In: Magazin für Zukunftsmonitoring. A. Wittmer August 2016)

Andreas Wittmer Regionalflugplätze und deren Wirkung auf das Luft- Roland Müller presenting the CFAC Anniversary Publication fahrtsystem und die Volkswirtschaft der Schweiz Photo: HJ Bürgi (Parlamentarische Gruppe Luft- und Raumfahrt, September 2016)

Our Work 16 Projects

Following projects were in progress in 2016:

Subject: Mitgliedernutzen Bewertung Subject: Mobilität 2040 Customer: Swiss Aerospace Cluster Customer: SBB Business partners: CFAC Business partners: IMP Description: The goal of this project is to gather all member needs Description: This project in cooperation with the SBB Lab focuses on and wishes for future progress within the Swiss Aero­ the future of mobility, the customer segments and the space Cluster in a survey. Through the survey it should needs of future mobility customers in the year 2040. be possible to locate these factors in a scientific frame-­­­­­ Therefore, the CFAC describes various scenarios for the work for cluster organizations to help elaborate and future of mobility in the year 2040, analyzes segments of implement a new strategy and roadmap to manage and customers in the new mobility market and formulates the organize the Swiss Aerospace Cluster. needs and describes the behavior of mobility customers in the prior mentioned scenarios of the mobility market in the year 2040.

Subject: COST Action TU1408 Subject: Swiss Aviation Research Center Customer: COST Action Customer: none Business partner: CFAC, ZHAW, ETH Zurich, ETH Lausanne Business partner: CFAC Description: This project describes research to identify major Description: A collaboration among CFAC-HSG, EPFL-MIR and economic impacts of Swiss regional airports and its ZAV-ZHAW. The Aim of the Swiss Aviation Research relevance for regional development. The research also Center is the promotion of further education, research seek to identify the governance structure that is the and development of new technologies and processes most efficient and productive for regional airports in in the field of aviation in cooperation with universities Switzerland. in Switzerland.

17 Our Work Public Relations Public Relations

Conferences and Conventions • Schweizer Aviatik‐Jounalisten (SAJ) SRF Schweiz Aktuell, August 9, 2016 • Fluggesellschaft bricht Ticketpreis-Aktion ab The CFAC attended the following conferences and • Schweizerische Verkehrswissenschaftliche (Andreas Wittmer) conventions in 2016: Gesellschaft (SVWG) FM1 Today, October 2, 2016 • Air Transport Research Society (ATRS) in Rhodes, • Swiss Aerospace Cluster • Vor 15 Jahren blieben die Swissair-Flieger am Boden Greece (Andreas Wittmer) • Transport Research Society, World Conference (Andreas Wittmer) • AIEST Conference in Malta, Malta (Andreas Wittmer) of Transport Research Der Bund, November 11, 2016 • 1. Schweizer Aviatik Symposium at Zurich Airport, • Swiss Aviation Research Center • Preiskampf lässt Turkish Airlines und Emirates Switzerland straucheln (Andreas Wittmer)

• German Aviation Research Society (G.A.R.S): Media Aviation Workshop in Amsterdam, Netherlands (Andreas Wittmer) The CFAC was featured in the newspapers, magazines and news listed below: • Global Airport Leaders Forum in Dubai, United Arab Emirates (Andreas Wittmer) NZZ, February 12, 2016 • Provokative Thesen zum Flughafen Zürich (Andreas Wittmer) Exhibitions SRF, 10vor10, April 27, 2016 Dr. Andreas Wittmer took part in the Airport Show • Heli-Hub in Mollis (Andreas Wittmer) Dubai and Singapore Airshow. 20 Minuten, April 28, 2016 • Glarus soll zum Mekka der Heli Branche werden (Andreas Wittmer) Memberships NZZ, May 9, 2016 The list below shows the organizations in which • Die Lärmproblematik wird oft übertrieben Dr. Andreas Wittmer represents the CFAC-HSG: (Andreas Wittmer) • Aero Club Schweiz and Ostschweiz 20 Minuten und Tagesanzeiger, May 9, 2016 • Air Transport Research Society (ATRS) • Dübendorf als vierte Poste des Flughafens Zürich • Association Internationale d’Experts Scientifiques (Andreas Wittmer) du Tourisme (AIEST) SRF, June 27, 2016 • European Air Law Association • Dringend gesucht: Flugpersonal (Andreas Wittmer) • German Aviation Research Society (G.A.R.S.)

19 Public Relations Supporters

The CFAC now has 27 institutional and 6 private benefactors; two additional new supporters joined in supporting the CFAC in 2016. Supporters

Our Supporters

As an independent institution of the University of St.Gallen, the CFAC-HSG focuses its academic research on relevant aviation topics. Thanks to the generosity of our supporters, we were able to do research and contribute important insights to the academic debate and also transfer our knowledge directly to the industry.

Institutional supporters: AeCS Aero Club der Schweiz * Aeropers-Swissalpa * AFAC-Agency for Aviation Communication AG * AIC Consulting AG * Amt für Wirtschaft und Arbeit, Standortförderung Kanton SG * Amt für Verkehr, Volkswirtschaftsdirektion Kanton ZH * AviSwiss GmbH * AXA Corporate Solutions Assurance * Belair Airlines * Crédit Suisse St.Gallen * Edelweiss Air AG * Grenchen Airport AG * Helvetic Airways AG * IBC Insurance Broking and Consulting Zurich AG * Jet Aviation Business Jets AG * Kessler & CO AG * Lindberg International * Motorflug-Verband der Schweiz * ME Advocat AG * Raiffeisenbank Engelburg* Rega * RUAG Aviation * Skyguide * Swiss Aerospace Cluster * Swiss Helicopter Association * Swiss Pilot School Association * Swissport International Ltd.

Private supporters: Bettermann Thomas * Dobler Bruno * Erbe Stephan * Gasser Marc B. * Laubscher Reto * Puls René

Supporters of the CFAC anniversary 2016: Flughafen Zürich AG * SwissRe Corporate Solutions

THANK YOU!

21 Supporters Supporters

Benefits for Supporters • Advisory opinion with special conditions (Opinion • Network of aviation specialists (relaxed exchange of papers in the field of regulation or management in know-how and meetings with direct contact with us) Not only are supporters of the Center for Aviation aviation for supporters with reduced hourly rates) Competence contributing to the academic research of • Fast and free legal advice about aviation issues (advise Aviation significantly, but can profit from several • Participation at Events with Aviation lectures and by our Professors of the CFAC for free, if an advise can benefits at the same time, as listed below. aviation forums with special conditions (free partici- be given by phone without research effort) pation at gatherings, participation at forums with • CFAC News (Monitoring of Aviation Law, Literature • Fast and free advice about aviation topics in the fields exchange of experience and Apéro with 10 % discount) and Judicative in Air Law, Literature in Aviation of Aviation Management, Aviation Political Issues, Management, Politics, Economics and Society in • Participation at our Aviation Education programs with Aviation Economy, Air Law, Aviation Environment Aviation) with two editions per year. a price reduction of about CHF 300 (Aviation Manage- and Society, Aviation Logistics, Aviation Operation if ment Module, Accountable Manager Module, Auditor an advise can be given by phone without research • Academic works in the field of aviation can be written Module, Safety Manager Module, Certificate Program effort. to requested topics by our supporters (Master theses in Aviation, etc.) or Dissertations which are advised at University of St.Gallen or Bern) • Access to our Aviation publications and information St.Gallen, February 2017 with login on our CFAC Supporters webpage. • Project works and applied research projects to Prof. Dr. Roland Müller Dr. Andreas Wittmer requested topics in the field of aviation of supporters • Books published by the CFAC and of the CFAC President Managing Director (Bachelor and Master level at the University Aviation Series can be bought with 30 % discount. of St.Gallen and at the ZHAW)

Supporters 22 Preview 2017

New Global Aviation Management Aviation Safety Management CAS Program 2017: This module explains how to be compliant with The Center for Aviation Competence at the Uni- regulation and off ers tools and practices to be versity of St.Gallen (CFAC-HSG) off ers a unique effi cient. Furthermore, the module also discusses Certifi cate Program at University Level. Aviation cultures and how to achieve cultures that increase Manager and newcomers to the aviation industry safety. It takes place from 6th until 9th September will focus on accountable management issues in the in St.Gallen. context of global aviation business. Participants will gain an overview and use frameworks to increase Auditing in Aviation their effi ciency in global aviation management. Internal auditing becomes highly important to con- sistently ensure compliance. This module deals with Accountable Aviation Management Module compliance, the basic regulations to it and with how The goal of this module is to answer pending ques- to install effi cient internal auditing processes. tions, but also to educate and update the skills of Accountable Managers. This module takes place Further internal and external Education in 2017: from 09th until 14th January in St.Gallen. The CFAC intends to attend the Air Transport Research Conference, the AIEST Conference, International Management (in Singapore) the European Aviation Conference and various Cross Cultural Management and Communication G.A.R.S. workshops of the German Aviation are key to success, when managing staff with a Research Society. great diversity in culture. The aviation industry grows most in Asia these times. For this reason the On 19th October the CFAC Forum “Risk, Safety and module will take place in Singapore from 14th until Liability in Aviation” takes place at the Radisson 16th June. Blu Hotel at Zurich Airport. EFMD

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