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2014 Performance Summary Contents Disney Citizenship 2014 PERFORMANCE SUMMARY CONTENTS Introduction Inspire Others Act Responsibly Strategic Philanthropy 4 24 52 94 Message From Our CFO Introduction Introduction Strategic Philanthropy 6 27 54 Our Citizenship Commitment Live Healthier Ethical Conduct 8 37 58 Looking Ahead Citizenship Stories and Awards Think Creatively Responsible Content 98 40 66 Looking Ahead 10 Conserve Nature Environmental Stewardship Stakeholder Feedback 44 76 13 Strengthen Communities Civic Engagement Citizenship Targets GRI Index 78 14 Respectful Workplaces Performance Summary 100 82 GRI Index 3.1 20 Responsible Supply Chain Data Table ABOUT THIS REPORT For the 2014 Performance Summary, The Walt Disney Company continues to report according to the GRI 3.1 framework. We plan to report using G4 as the guiding framework beginning in our 2015 report. We anticipate many changes as a result of the G4 guidelines and its focus on a company’s highest priority citizenship issues. Throughout 2015, we will be undergoing a formal process to help us prioritize issues, and we will apply this information to our 2015 report. 2 | Disney Citizenship 2014 Performance Summary Disney Citizenship 2014 Performance Summary | 3 MEssAGE FROM OUR CFO Dear Stakeholders: As Disney’s Chief Financial Officer, I’m often asked about the business As part of our effort to bring positive, lasting change to this planet, case for Disney Citizenship. The answer is simple: we believe that our we’re using our storytelling to inspire others to volunteer their time efforts to be a good corporate citizen have a direct impact on our financial and serve their communities. Our new Star Wars: Force for Change strength, as well as our reputation as one of the most trusted and admired initiative has channeled the excitement around the next Star Wars film companies in the world. and passionate fan base into a campaign to find solutions to some of our own galaxy’s biggest challenges. This initiative has already raised At times, our Citizenship efforts may result in short-term financial more than $4.2 million to support innovative programs around the sacrifices, like when we required products advertised on our family- globe. oriented platforms to meet Disney’s Nutrition Guidelines. Yet we believe that choices like these will lead to greater benefits for our company and We believe that Disney, a company built on the power of imagination, for future generations, and that having a long-term perspective is critical to can play a meaningful role in helping to build the most creative our success. generation yet. We’ve already invested in programs that help nurture critical thinking and problem solving skills in young people, and we’ve With this view in mind, 2014 was another exceptional year for both our been inspired by countless stories of kids who have realized their company and our citizenship efforts. Financially, we delivered the best creative potential. As a result, we have some exciting plans in 2015 results in the history of this company, and marked our fourth consecutive that involve doing even more to prepare kids for success in a future year of record performance. In Citizenship, we continued to work diligently fueled by ideas and innovation. toward our goals and sought opportunities to inspire even more families and communities who share our commitment to building a brighter We are proud of our accomplishments during 2014 but also tomorrow. recognize that we are constantly challenged to focus our efforts on “We believe that our the citizenship areas of greatest impact to our business and society. efforts to be a good As a way to promote transparency and foster collaboration to improve With this in mind, we are in the midst of a formal citizenship issues working conditions around the globe, we published the list of facilities that prioritization process that will guide our future reporting efforts. We corporate citizen manufacture Disney-branded products sold or distributed in our retail look forward to sharing the results of this analysis with you in our businesses. 2015 Citizenship Performance Summary. have a direct impact on our financial To help kids and families make healthy choices, we significantly built on In 2015 and beyond, we will continue to seek out opportunities that the success of our Nutrition Guidelines by expanding the number of menu maximize our reach and impact. After all, while our own actions can strength, as well options that meet these guidelines in our Parks and Resorts around the better the world, the actions we inspire in others can profoundly as our reputation world. All of our businesses have increased their healthy living content and change it. That is the true promise and potential of our efforts to be experiences, which now reach 100 million U.S. households each week. good citizens. JAY RASULO as one of the most SENIOR EXecUTIVE VICE To continue inspiring a passion for conservation and the environment, we Sincerely, trusted and admired President AND CHIEF connected more than 13 million kids and families with nature experiences, FINANCIAL OFFICER companies in the meeting our 2015 target ahead of schedule. We’ve also begun working THE Walt DISNEY CompanY towards the ambitious new long-term goals we set to reduce our emissions, world.” waste, and water use. 4 | › › Message From Our CFO › › Message From Our CFO | 5 DisNEY CITIZENSHip FRAMEWORK Act Responsibly: Inspire Others: Conduct our business and create our Promote the happiness and OUR CITIZENSHIP products in an ethical manner well-being of kids and families Ethical Responsible Conduct Content Live Think Healthier Creatively Conduct business with Create and market COMMITMENT Make healthier living fun Nurture creative thinking honesty, integrity and in responsible, high-quality compliance with the law products and entertainment and accessible. skills to inspire kids to At Disney, we believe that there are no limits everywhere we operate. experiences. create the future they imagine. to where creativity and imagination can take p. 54 p. 58 p. 27 p. 37 us. In our stories, we find examples of those Environmental Civic inspired to envision a brighter tomorrow and Stewardship Engagement Conserve Strengthen Nature Communities Use resources wisely and Create lasting positive the aspiration to make that dream come true. protect the planet as we change in the communities Connect kids with nature Bring hope, happiness, operate and grow our in which we live, work, and to build lifelong and comfort to kids and conservation values. families. Our unique approach to citizenship is rooted in the entertainment that we business. play. create and the special relationship we have with kids and families around the p. 66 p. 76 p. 40 p. 44 world. Our assets and our reach provide us with an opportunity to inspire audiences everywhere to join us in taking action and caring for the world Respectful Responsible we share. This opportunity to inspire guides our work across citizenship. It Workplaces Supply Chain is at the core of our citizenship mission to conduct our business and create Foster safe, respectful, Support the responsible products in an ethical manner and promote the happiness and well-being of and inclusive production, sourcing, kids and families everywhere. workplaces wherever and delivery of branded we do business. merchandise, products, and services. p. 78 p. 82 Strategic Philanthropy p. 94 6 | › › Our Citizenship Commitment › › Our Citizenship Commitment | 7 Disney | ABC Television Group Citizenship Stories and Awards celebrates “Be Inspired Volunteer Day” › Disney and ESPN Brazil celebrate Disneynature Bears is released a decade of Caravana do Esporte, The Reputation Institute in theaters, with a portion a project serving the needs of names Disney most “socially of opening-week ticket sales children and adolescents through responsible company” › benefiting the National Park sports and education › Foundation › Disney supports young Marvel unveils new custom dreamers and doers at The U.S. Green Building Disney’s charitable giving comic book featuring Iron the White House’s first Walt Disney Parks and Resorts Council (USGBC) recognizes reaches $370 million in Man to encourage and Disney is lead sponsor of National Maker Faire › and KaBOOM! launch “Play Disney’s LEED facilities: Grand 2013 › inspire young hospital Park Foundation’s “Open OutDoors Together” tour, visiting six cities Central Creative Campus patients › for Kids” initiative, which has a across the United States to (platinum) and King’s Mountain goal of helping 100,000 youth Disney Interactive launches promote family play › Technology Center (silver) › Club Penguin’s experience a national park, many Citizen Kid, an original web “Coins For Change” Disney I ABC Television Group of them for the first time› series that celebrates the drive results in a $1 launches the “Magic of Storytelling” potential in all kids and the Star Wars: Force for Change Environmental Media million donation to campaign in partnership with extraordinary things they Initiative raises over Awards honors Disney for real-world projects First Book and Disney Publishing Disney signs the Ceres accomplish when they embrace $4.26 million for UNICEF sustainability on set › and charities › Worldwide › Climate Declaration › their interests and talents › Innovation Labs › OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUN 2014 JUL 2014 AUG 2014 SEP 2014 Disney hosts first Veterans ESPN’s “Jimmy V Week” Disney launches Disney Disney kicks off VoluntEARS Disney Junior’s
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