PRESS RELEASE 09 July 2019

Interactive digital display © Department of Culture and Tourism –

Abu Dhabi, – 09 July 2019 Interactive Adventure Today, Abu Dhabi’s Children’s launches A Exploring the History of Costume Adventure, an interactive adventure game inspired by the clothing portrayed in artworks from the museum’s Clothing in Art Opens at The permanent galleries. The adventure includes multiple stages, each presenting a unique challenge for children aged 4 - 10 to Children’s Museum at Louvre complete through interactive digital displays. Abu Dhabi Open from 9 July 2019 through 31 May 2020, the interactive adventure combines education and entertainment, encouraging Opening 9 July, ‘A Costume Adventure’ children and families to discover ’s collection combines multimedia technology with active through immersive multimedia, sensory and physical experiences in an immersive game for children experiences. and parents His Excellency Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: “Recognising the importance of education in building a generation of future leaders for the UAE, we take immense pride in our ever-expanding cultural education initiatives. Louvre Abu Dhabi’s Children’s Museum is a prime example of our efforts to engage and inspire young minds through fostering creativity, critical thinking and a deeper understanding of the world around them.” Manuel Rabaté, Director of Louvre Abu Dhabi, said: “The Children’s Museum at Louvre Abu Dhabi is evolving into an important centre for arts education in the region. It offers a platform for us to experiment with new ideas about what can offer to families and children, inspiring their natural curiosity and making use of new technologies to offer curation that engages with young people on their own terms. A

www.louvreabudhabi.ae | +971 600 56 5566 LouvreAbuDhabi @LouvreAbuDhabi @LouvreAbuDhabi #LouvreAbuDhabi 1 Toddler Space A kid in a warrior costume at the Costume Gallery © Department of Culture and Tourism – Abu Dhabi © Department of Culture and Tourism – Abu Dhabi

Costume Adventure is our most A Costume Adventure invites children to innovative programme to date, examine the sartorial choices of figures combining digital channels with represented in Louvre Abu Dhabi’s gamified, object-based learning to permanent galleries and think about create a truly exciting and unique what they could mean, through six experience.” integrated stages designed to inspire, stimulate imagination and curiosity, and Catherine Monlouis-Félicité, Education spark a love of learning and critical and Cultural Engagement Director at observation. Louvre Abu Dhabi, added: “As the school gates close for the summer, Visitors begin by creating a personal Louvre Abu Dhabi’s Children’s Museum avatar that will undergo the entire offers a safe environment for continued journey through interactive multimedia “Louvre Abu Dhabi’s Children’s learning and fun. Our programming is displays. With a wristband that records Museum is a prime example of designed to offer workshops, events and the points collected, children face a our efforts to engage and exhibitions for families and children of series of encounters with prominent inspire young minds through all ages. Our latest programme, A figures represented in the artwork. Each Costume Adventure, combines positive stage presents visitors with a special fostering creativity, critical play and the power of imagination. mission to retrieve an item of clothing or thinking and a deeper Through a series of immersive activities, accessory through various challenges, understanding of the world we encourage young visitors to explore from drop and drag to spot the how clothing is represented in some difference. around them.” exceptional artworks and understand how other people lived throughout time, Children continue the adventure in the His Excellency Mohamed Khalifa all through a fun and active indoor first floor of the Children’s Museum Al Mubarak, Chairman of the experience.” where they find replicas of the costumes Department of Culture and they have discovered in the artworks to Throughout history, artists have experience the inner workings of the Tourism – Abu Dhabi carefully chosen the clothing and artists’ choices, while making some of accessories depicted in their work. their own. Whether it’s Jean-Auguste-Dominique Ingres’ hallmark cravats wrapped up to For children aged 3 years and younger, the chin or the identifiable kimonos of the Children’s Museum offers a Utagawa Hiroshige, patterns, colours, specialised Toddlers’ Space, with fabrics and textures subtly convey hints simplified construction games using to the viewer about the time, class and figurines, materials and rag dolls. Finally, political context of the works and the a quiet reading area, overlooking the figures portrayed. central promenades under the museum’s dome, holds more than 600 books, including picture books, colouring books and more, to keep kids engaged.

www.louvreabudhabi.ae | +971 600 56 5566 LouvreAbuDhabi @LouvreAbuDhabi @LouvreAbuDhabi #LouvreAbuDhabi 2 Reading Area © Department of Culture and Tourism – Abu Dhabi

“A Costume Adventure is our As part of the regular programming, the museum offers a range of activities allowing most innovative programme to visitors to explore its collections, exhibitions and architecture in new ways. These include guided tours, workshops, master classes, conferences and talks, film date, combining digital screenings, family weekends and kayaking tours. channels with gamified, object- based learning to create a truly Entrance to the Children’s Museum is free with the museum’s admission ticket (AED exciting and unique 63). Museum’s admission is free for children under the age of 13. experience.” For more information on A Costume Adventure or ticket bookings, please visit www.louvreabudhabi.ae or call Louvre Abu Dhabi at +971 600 56 55 66. Manuel Rabaté, Director of Louvre Abu Dhabi

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ABOUT LOUVRE ABU DHABI VISITOR INFORMATION Created by an exceptional agreement communities and offer enjoyment for all. between the governments of Abu Dhabi Louvre Abu Dhabi hours are: and France, Louvre Abu Dhabi was In 2019—the declared Year of Tolerance in • Saturday, Sunday, Tuesday, and designed by and opened on the United Arab Emirates—Louvre Abu Wednesday: 10 am–8 pm in November 2017. The Dhabi will continue to be a hub for all • Thursday and Friday: 10 am–10 pm museum is inspired by traditional Islamic cultures and a symbol of openness, hope, • The museum is closed on Mondays architecture and its monumental dome tolerance and inclusivity in the Arab creates a rain of light effect and a unique world. Last entries and ticket purchases end 30 social space that brings people together. minutes prior to closing. Special visitor ABOUT MUSÉE DU LOUVRE hours will be in effect during some Louvre Abu Dhabi celebrates the universal holidays and Ramadan. creativity of mankind and invites audiences The Louvre in opened in 1793, during to see humanity in a new light. Through its the French Revolution, and from the very General admission tickets 63 AED innovative curatorial approach, the beginning was intended to provide (including VAT). museum focuses on building inspiration for contemporary art. Courbet, understanding across cultures: through Picasso, Dalí and so many others came to Reduced access tickets are 31.5 AED stories of human creativity that transcend its hallowed halls to admire the old (including VAT) for visitors aged 13-22, civilisations, geographies and times. masters, copy them, immerse themselves UAE education professionals, and in masterpieces and improve and fuel their members of the military. The museum’s growing collection is own art. As an ancient royal residence, the unparalleled in the region and spans Louvre is inextricably linked to eight Admission is free for members of the thousands of years of human history, centuries of French history. As a universal museum’s loyalty programme, children including prehistoric tools, artefacts, museum, its collections, among the best in under the age of 13, ICOM or ICOMOS religious texts, iconic paintings and the world, span many millennia and miles, members, journalists and visitors with contemporary artworks. The permanent from the Americas to Asia. Over 38,000 special needs and their companions. collection is supplemented by rotating artworks are grouped into eight curatorial loans from 13 French partner institutions, departments, including universally- regional and international museums. admired works such as the Mona Lisa, the Winged Victory of Samothrace and the Louvre Abu Dhabi is a testing ground for Venus de Milo. With 10.2 million guests in new ideas in a globalised world and 2018, the Louvre is the most visited champions new generations of cultural museum in the world. leaders. Its international exhibitions, programming and Children’s Museum are inclusive platforms that connect

www.louvreabudhabi.ae | +971 600 56 5566 LouvreAbuDhabi @LouvreAbuDhabi @LouvreAbuDhabi #LouvreAbuDhabi 4 ABOUT AGENCE FRANCE-MUSÉUMS Pompidou, Musées d’Orsay et de research centres. l’Orangerie, Bibliothèque nationale de Created in 2007 following the France, Musée du quai Branly-Jacques ABOUT THE DEPARTMENT OF CULTURE intergovernmental agreement between Chirac, Réunion des Musées Nationaux et AND TOURISM – ABU DHABI Abu Dhabi and France, Agence France- du Grand Palais (RMN-GP), Château de Muséums has been for 10 years a key link Versailles, Musée national des arts The Department of Culture and Tourism – between France and the UAE in the asiatiques-Guimet, Musée de Cluny – Abu Dhabi conserves and promotes the accomplishment of the Louvre Abu Musée national du Moyen-Âge, École du heritage and culture of Abu Dhabi Dhabi. Louvre, Musée Rodin, Domaine National emirate and leverages them in the de Chambord, Musée des Arts Décoratifs development of a world-class, sustainable By gathering for the first time the (MAD), Cité de la Céramique – Sèvres & destination of distinction that enriches collections and the expertise of the Limoges, Musée d’Archéologie nationale the lives of visitors and residents alike. French cultural institutions involved, AFM – Saint-Germain en Laye, Château de The Department manages the emirate’s has provided since its creation assistance Fontainebleau, and OPPIC (Opérateur du tourism sector and markets the and expertise to the authorities of the patrimoine et des projets immobiliers de destination internationally through a United Arab Emirates in the following la culture). wide range of activities aimed at areas: definition of the scientific and attracting visitors and investment. Its cultural programme, assistance in project policies, plans and programmes relate to management for architecture including ABOUT SAADIYAT CULTURAL DISTRICT the preservation of heritage and culture, museography, signage and multimedia including protecting archaeological and projects, coordination of the loans from Saadiyat Cultural District on Saadiyat historical sites and to developing French collections and organization of Island, Abu Dhabi, is devoted to culture museums, including the Louvre Abu temporary exhibitions, guidance with the and the arts. An ambitious cultural Dhabi, the and creation of a permanent collection, and undertaking for the 21st century, it the . The support with the museum’s policy on will be a nucleus for global culture, Department of Culture and Tourism visitors. attracting local, regional and supports intellectual and artistic activities AFM now continues its missions for international guests with unique and cultural events to nurture a rich Louvre Abu Dhabi after its opening with exhibitions, permanent collections, cultural environment and honour the the training of the museum’s productions and performances. Its emirate’s heritage. A key role played by professionals, the coordination of loans groundbreaking buildings will form a the Department is to create synergy in from French museums for 10 years and historical statement of the finest 21st the destination’s development through the organisation of temporary exhibitions century architecture; Zayed National close co-ordination with its wide-ranging for 15 years. Museum, Louvre Abu Dhabi and stakeholder base. Guggenheim Abu Dhabi. These museums Agence France-Muséums brings together will complement and collaborate with the Louvre Abu Dhabi partner local and regional arts and cultural institutions: Musée du Louvre, Centre institutions including universities and

www.louvreabudhabi.ae | +971 600 56 5566 LouvreAbuDhabi @LouvreAbuDhabi @LouvreAbuDhabi #LouvreAbuDhabi 5