ANNUAL REVIEW 2015 ANNUAL REVIEW FOR THE YEAR ENDED 31ST DECEMBER 2015 02 ennis has long been part of British invested in community tennis, we have history. But in 2015 a new chapter leveraged approximately £5 in partnership was written: this was the year that funding. Great Britain won the Davis Cup, becoming world champions for the We have signed a new agreement with Local Tfi rst time in 79 years. Tennis Leagues to deliver community tennis leagues at scale across the country. Through This momentous achievement was an the Great British Tennis Weekends, launched in advert for British tennis, raising the profi le celebration of Andy Murray’s epic Wimbledon of a sport that has been in long term decline. triumph and with the help of over 1,000 venues Over the last decade, 150,000 fewer players we have put rackets in the hands of 50,000 take to the tennis court each month, a trend people by offering fun ways for young families that is fuelled – in part – by recent pressure to try the sport for free. on disposable incomes, the deterioration CONTENTS of tennis courts in parks and a troubling Our professional grass court events are a shop acceleration in the number of children window of our sport and this year with the Welcome to the Lawn Tennis Association’s 2015 Annual Review which provides choosing games consoles over rackets. We help of partnering venues, we staged no less an overview of British Tennis in 2015. The LTA Finance and Governance Report must stem this decline. And we must build than nine events in six different cities in the is available to view online at www.lta.org.uk on the success of today’s Davis Cup stars to four weeks leading up to Wimbledon. We saw inspire and nurture the next generation of record attendances at The Aegon Classic in players, whether they want to be the next Birmingham and The Aegon Championships at 02 Welcome Andy Murray or a county champion. the iconic Queen’s Club in London. Every Davis Cup tie was sold out and 5 million fans tuned 08 Key Highlights of 2015 Our mission is to ensure tennis has a place in to watch the memorable fi nal from Ghent, in Britain’s future by getting more people Belgium. ATP players also selected our Aegon 10 British Tennis today playing, more often. To achieve this, we are Championships as the ATP World Tour 500 committed to reviving the long-term health Tournament of the Year in its inaugural year 14 Section One: History Has Been Written of British tennis by changing our focus, our at the prestigious 500 level. culture and our infrastructure. The roadmap Section Two: British Tennis Strategic Plan 22 to delivering that change has been set out British fans were treated to an exceptional 26 Section Three: A Year in Review in the British Tennis Strategic Plan. Over the year of individual performances on the world last year, we have been working hard to stage. From Andy Murray fi nishing as world 28 - Focus areas deliver the fi rst year of the plan and every No.2 to Jordanne Whiley winning no less than 36 - Drivers activity in this review has moved us a step four Grand Slam titles in wheelchair tennis, 48 - Enablers closer to our mission. the performance of our players has been outstanding. Our role is to now build on this But we cannot to do this alone. We would record to continuously support and develop 54 Section Four: Looking Ahead like to thank the thousands of partners players that are capable of winning at this level. and volunteers that have worked with us 60 Section Five: Contact to deliver these achievements over the last Against a backdrop of British successes on the year. Through new partnerships with 34 global stage and a commitment to continue local authorities, we have together taken delivering against our mission, there is a lot to signifi cant steps towards opening up park look forward to in 2016. Together, we will bring tennis courts to all. For every £1 we have the sport that we all love to many more people. Cathie Sabin David Gregson Michael Downey President Chairman Chief Executive J377 LTA Annual Review_SinglePages_AW.indd 1 05/05/2016 16:57 J377 LTA Annual Review_SinglePages_AW.indd 2 05/05/2016 16:57 04 OUR MISSION: GET MORE PEOPLE PLAYING TENNIS MORE OFTEN OUR PURPOSE: TO ENRICH LIVES THROUGH TENNIS J377 LTA Annual Review_SinglePages_AW.indd 3 05/05/2016 16:57 J377 LTA Annual Review_SinglePages_AW.indd 4 05/05/2016 16:57 06 ABOUT US The Lawn Tennis Association (LTA) is the Tennis Club, Sport England, David Lloyd, National Governing Body for tennis in Virgin Active, Greenwich Leisure Ltd Great Britain, responsible for developing (GLL), our commercial sponsors and and promoting the sport with a mission suppliers, local authorities, clubs and to get more people playing tennis many more organisations and tennis more often. delivery partners who share our passion to grow the game. We represent the interests of over 570,000 British Tennis Members, men We run and support a network of 10,642 and women, girls and boys across the approved tournaments for players of country, playing on more than all ages. The corner-stones of these 23,000 courts. tournaments are fi ve grass court pro events leading up to Wimbledon; The As participation in tennis continues to Aegon Open in Nottingham (a men’s decline, now more than ever the LTA’s ‘ATP’ event and a women’s ‘WTA’ event), role is to support and improve the The Aegon Classic in Birmingham (WTA), long-term health of the game, driving The Aegon Championships, at The participation at the grassroots. Queen’s Club, London (ATP) and The Aegon International, held in Eastbourne Over the last two years, we have been (WTA), all of which are title sponsored by working hard to improve the foundations Aegon, our lead Partner who is helping of British tennis by shifting our focus transform the sport in this country. and changing how we spend money. That includes investing in local tennis Delivering impact at a local level is communities and working with a broad critical to our success and we work range of partners to grow the game in closely with the LTA Council and County clubs and schools. Associations to achieve this. The LTA Council is made up of a representative Working in partnership with the Tennis from each English county, Tennis Foundation, we have provided tennis Scotland and Tennis Wales and other provision for more than 20,000 schools organisations involved in tennis. The and disadvantaged youth, as well as Council plays an important role in promoting tennis as an inclusive sport linking the work of the LTA centrally for anyone with a disability. We also with its support for volunteers, coaches work closely with Tennis Scotland, and parents in helping to get more Tennis Wales, the All England Lawn people playing tennis more often. J377 LTA Annual Review_SinglePages_AW.indd 5 05/05/2016 16:57 J377 LTA Annual Review_SinglePages_AW.indd 6 05/05/2016 16:57 INCREASE OF ONE KEY HISTORIC 34 DAVIS CUP NEW LONG TERM CHAMPIONSHIP PARTNERSHIPS HIGHLIGHTS WITH LOCAL AUTHORITIES 2015* 1936 2015 317% 84% 33% * ALL INFORMATION CORRECT FOR THE FIRST AS OF END OF 2015 INSTAGRAM FACEBOOK TWITTER TIME IN 79 YEARS FOLLOWERS FOLLOWERS FOLLOWERS GENERATED WORTH OF TENNIS * COVERAGE IN INCREASE IN £2.8 MILLION LIFESTYLE MEDIA 16% WEEKLY £11 MILLION *ADVERTISING EQUIVALENT VALUE ADULT PLAYERS BRITISH INVESTED TENNIS INCREASE IN IN AWARDS 5% MONTHLY 68 PROJECTS* ADULT PLAYERS WHICH WILL DELIVER 3 DAVIS CUP SOURCE: ACTIVE PEOPLE SURVEY LAUNCHED WITH HOME TIES 231 STAGED & SOLD OUT NEW OR 1,400 REFURBISHED TENNIS COURTS 5 MILLION 2,121 NOMINATIONS NEW ACCREDITED DAVIS CUP FINAL WITH , *THESE ARE FUNDS COMMITTED IN 2015 AND INCLUDE ACROSS 8 NATIONAL CATEGROIES TELEVISION VIEWS 54 000 COACHES LOANS, GRANTS AND PARTNERSHIP FUNDING BOOKINGS 65,000 FANS ATTENDING RECORD ATTENDANCES AT PROFESSIONAL ONTO AT , AEGON CHAMPIONSHIPS 140,000 2 300 GRASS COURT AEGON CLASSIC & WOMEN TOURNAMENTS ATP WORLD TOUR FINALS JUNIORS STAGED BY LTA TOOK PART IN THE TOOK PART IN A & PARTNER VENUES MINI TENNIS PROGRAMME TENNIS TUESDAY 9 IN 4 WEEKS 1,800 1,030 PROGRAMME GREAT BRITISH TENNIS TENNIS VENUES WEEKEND EVENTS NATIONWIDE IN OVER 3,500 WITH TEACHERS 16 100 AEGON CHAMPIONSHIPS TRAINED BY THE TENNIS FOUNDATION LOCAL VENUES AWARDED 14% TENNIS TO DELIVER TENNIS LEAGUES ACROSS ENGLAND, ATP WORLD TOUR CONVERTING TO A TENNIS IN SCHOOLS CREATED BRINGING TOTAL TO SCOTLAND AND WALES 500 TOURNAMENT CLUB MEMBERSHIP 89 WITH 5,000 PLAYERS OF THE YEAR J377 LTA Annual Review_SinglePages_AW.indd 7 05/05/2016 16:57 J377 LTA Annual Review_SinglePages_AW.indd 8 05/05/2016 16:57 570,000 BRITISH MILLION BRITISH TENNIS MEMBERS 20,000 PEOPLE PLAY SCHOOLS 170,993 TENNIS AT LEAST ONCE A YEAR 2,662 TENNIS BRITISH TENNIS SOCIAL MEDIA FANS REGISTERED 5 CLUBS TODAY* WITH * ALL INFORMATION CORRECT 259 AS OF END OF 2015 COLLEGES 681,923 TENNIS CLUB 4,059 MEMBERS 730,800 33% 22% 20% 25% ACCREDITED COACHES MONTHLY PLAYERS IN LOCAL IN TENNIS IN EDUCATIONAL IN OTHERS PARKS CLUBS VENUES (I.E. LEISURE 63 CENTRES) 445,200 UNIVERSITIES WEEKLY PLAYERS SUPPORTED BY LTA & THE TENNIS 25,000 FOUNDATION VOLUNTEERS 59,400 39% MONTHLY FEMALE 36% DIASBLED PLAYERS 38 FEMALE COUNTY 977 ASSOCIATIONS 36,700 LICENCED WEEKLY OFFICIALS DIASBLED PLAYERS 61% 64% SOURCE: ACTIVE PEOPLE SURVEY 9 MALE MALE 61,045 HOME TO OVER 200 VENUES JUNIORS PART OF THE TENNIS FOUNDATION’S SOURCE: ACTIVE PEOPLE SURVEY 9 DISABILITY TENNIS NETWORK COMPETE REGULARLY 10,642 LTA APPROVED 14WORLD CLASS TOURNAMENTS TOURNAMENTS The Championships: Wimbledon ATP World Tour finals Aegon Championships (The Queen’s Club) Aegon International (Eastbourne) AND..