Google+ or Google-? Dissecting the Evolution of the New OSN in its First Year Roberto Gonzalez, Ruben Cuevas Reza Motamedi, Reza Rejaie Universidad Carlos III de Madrid University of Oregon Leganes, Madrid, Spain Eugene, OR, US {rgonza1,rcuevas}@it.uc3m.es {motamedi,reza}@cs.uoregon.edu Angel Cuevas Telecom Sud Paris Evry, Île-de-France, France
[email protected] ABSTRACT has been several official reports about the rapid growth of In the era when Facebook and Twitter dominate the market G+’s user population (400M users in Sep 2012) [1] while for social media, Google has introduced Google+ (G+) and some observers and users dismissed these claims and called reported a significant growth in its size while others called it G+ a “ghost town” [2]. This raises the following important a ghost town. This begs the question that ”whether G+ can question: “Can a new OSN such as G+ really attract a sig- really attract a significant number of connected and active nificant number of engaged users and be a relevant player users despite the dominance of Facebook and Twitter?”. in the social media market?”. A major Internet company This paper tackles the above question by presenting a de- such as Google, with many popular services, is perfectly po- tailed characterization of G+ based on large scale measure- sitioned to implicitly or explicitly require (or motivate) its ments. We identify the main components of G+ structure, current users to join its OSN. Then, it is interesting to assess characterize the key features of their users and their evolu- to what extent and how Google might have leveraged its po- tion over time.