DRAFT FOR DISCUSSION PURPOSES ONLY
DOWNTOWN KNOXVILLE WAYFINDING AND SIGNAGE PROGRAM WAYFINDING ANALYSIS — DRAFT 7 May 2009
City of Knoxville Knoxville, Tennessee
MERJE | ENVIRONMENTS & EXPERIENCES The Widener Building Suite 1500 One South Penn Square Philadelphia, PA 19107 T 215.599.4407 F 215.636.9989 www.merjedesign.com DRAFT FOR DISCUSSION PURPOSES ONLY
TABLE OF CONTENTS
Section 1 Strategy 1.1 Introduction 1.2 Objectives & Philosophy 1.3 Project Approval Process 1.4 Criteria for Inclusion 1.7 Management & Maintenance 1.8 Visual Clutter 1.9 Urban Conditions & Accessibility
Section 2 Wayfi nding Analysis 2.1 Terminologies 2.2 Information Hierarchy 2.3 Arrival and Gateways 2.4 Gateway Locations 2.5 Departure 2.6 Vehicular Circulation 2.7 Pedestrian Circulation 2.9 Districts / Destinations 2.10 Parking 2.8 Connections 2.8 Information Hubs 2.11 Generic Menu of Sign Types
Section 3 Schematic Design 3.1 Design Theme Boards 3.2 Option A 3.3 Option B 3.4 Option C
MERJE | ENVIRONMENTS & EXPERIENCES 2 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
SECTION 1: STRATEGY DRAFT FOR DISCUSSION PURPOSES ONLY
INTRODUCTION
The City of Knoxville has commissioned Design criteria include: design should the design team of MERJE and Gannett be unique to Downtown Knoxville, but Fleming to develop a downtown wayfi nding fl exible enough to be adopted citywide; program. accessibility should be considered in the placement of signs, presentation of The project is a comprehensive wayfi nding information as well as identifying accessible program in downtown Knoxville. The routes; the system should include program will cover the downtown area temporary event signage. between Depot Ave./railroad tracks and the Tennessee River to the north and south The following document further outlines the and Hall of Fame Drive and 11th Street to issues and recommendations developed the east and west. This study will focus on thus far. The document is an analysis of a scope of work that includes a wayfi nding initial fi ndings and recommendations and analysis and the design and planning of form a basis from which the design process gateways, vehicular directional, downtown will continue to evolve. trailblazers, parking lot trailblazer and identifi cation and pedestrian signage.
A Steering Committee and Stakeholder group was established. Participants include representatives from the City of Knoxville staff, Metropolitan Planing Commission, Knoxville Tourism and Sports Board, Central Business Improvement District, East Tennessee Community Design Center, Knoxville Area Transit, community stakeholders and local destinations.
Wayfi nding issues include the review of highway terminology and sequencing, downtown gateways, districts, vehicular routing, parking and pedestrian connections.
MERJE | ENVIRONMENTS & EXPERIENCES 1.1 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
OBJECTIVES AND PHILOSOPHY
OBJECTIVES: PHILOSOPHY:
To establish a comprehensive and Create an Identity. consistent wayfi nding program for Downtown Knoxville. • Provide visitors and residents with a sense of place. To help direct visitors to downtown from Knoxville’s major arteries as well as ease • First impressions—Knoxville is their wayfi nding within the downtown core. well planned, organized, safe and caring.
To enhance the success and market • Image is a culmination of the history, potential for arts, entertainment, historical, natural landscape, energy and vibrant and economic growth. spirit that makes Downtown Knoxville a welcoming and lively destination. The system should anticipate the continued evolution of Downtown, expansion of the program beyond the Downtown Market the Assets of Downtown Knoxville. area, including traffi c pattern changes, the addition of new tourist attractions, • Enable visitors to discover the unique the opening of the Transit Center, and aspects of the city. increased pedestrian traffi c. • Signs give validation that a destination is worth visiting.
• Encourage pedestrian circulation and use of parking facilities.
Build Relationships.
• Teamwork among the participants to reach the goal.
• Build consensus to aid the approval process.
• Address the different criteria presented by each destination.
MERJE | ENVIRONMENTS & EXPERIENCES 1.2 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
PROJECT APPROVAL PROCESS
State & City State & City Input Input
Community Wayfinding Wayfinding Groups Wayfinding Steering MERJE Steering Steering Committee Committee Public Input Committee Gather Information and Present Review and Final Outline Recommendations Approve Wayfinding Approvals Objectives Participants Input
MERJE MERJE updates updates Stakeholder and revisions and revisions Input
MERJE | ENVIRONMENTS & EXPERIENCES 1.3 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY SAMPLE CRITERIA FOR INCLUSION
Because the wayfi nding program can not accommodate all businesses and destinations that would like to be a part of the system, an objective set of destination inclusion criteria has bee developed.
STEP 1 | Eligible Categories Destination must fall under one of the following categories and meet the criteria established for this system. If a destination fails to meet these requirements, they cannot be considered for inclusion in the sign program.
Commercial Attractions Community
Amusement Facility: A permanent facility that may include structures and building, where Districts: A relatively large urban area with defi ned boundaries that share a common physi- Observatories: A facility designed and equipped to observe astronomical, meteorological there are multiple devices for entertainment, such as rides, booths for the conduct of games, cal, ethnic, cultural or political character. or other natural phenomena. or sale of items, buildings for shows and entertainment, and restaurants and souvenir sales. The facility must be open a minimum of 5 months out of the year. Urban Neighborhoods*: A residential community, which is organized in a formal associa- Religious Sites: A shrine, grotto or similar type site, which is of a unique religious nature. tion that meets a minimum of 4 times a year. Private developments are not eligible. The facility must have a minimum average of 20 visitors per day on the busiest day of the Arboreta, Botanical Gardens and Nature Centers: A place where plants, trees, and other week. vegetation are kept. Must have facilities, which are open to the General Public. * Urban Neighborhoods receive only an Arrival Identifi cation signs, directional signage is not provided. Schools: Any facility for the performing arts, exhibits, or concerts, which has a minimum Breweries: A licensed site which shall be open to the General Public for tours, tasting and occupancy capacity of 150 people. sales, a minimum of 1,500 hours per year, and provide an educational format for informing visitors about beer and beer processing. Cultural/Institutional Theaters, Performing Arts Centers, and Concert Halls: for the performing arts, exhibits, or concerts, which has a minimum occupancy capacity of over 350 people. Unique Natural Areas: A naturally occurring area or site of interest to the General Public. Arenas, Stadiums, Auditoriums and Convention Centers: Includes stadiums, auditori- May include caverns, waterfalls, caves, or special rock formations. ums and civic or convention centers. Historical/Architectural Commerce Park: A group of commercial manufacturing facilities, at least 25 acres in size, Business District: An area within a city or borough which is offi cially designated as a busi- Historic Site: A structure or place of historical, archaeological or architectural signifi cance recognized and signed as a commerce park by the local authorities. ness district by the local offi cials. listed on or eligible for listing on the National Register of Historic Places maintained by the Farmers Market: A stationary retail sales establishment operated by one or more farm- Colleges or Universities: An educational institution that is nationally accredited and grants U.S. Department of Interior or otherwise designated by the State Historical and Museum ers for the purpose of selling farm and food products directly to consumers. Operations by degrees. Commission (HMC), or a County Historical Commission or Agency. The site must be acces- which the consumer harvests their own farm or food products shall be considered roadside sible to the General Public and provide a place where visitors can obtain information about Courthouses/Government Buildings: A public building, structure, or complex used by a farm markets. Farmers markets shall be open at least two days per week throughout the the historic site. Federal, County, State or municipal government for the purpose of convening offi cial legal harvest season or year. activities. Historic Sites may include the following types, provided they meet the above criteria: Specialty Shopping Areas: A group of 30 or more specialty shops (antique, craft, outlet, Fairgrounds: Includes county and state fairgrounds. • Encampments and Battlefi elds farmers’ market, etc.) or retail stores with ample parking facilities. Specialty shops must of- • Forts fer goods or services of unique interest to tourists, and which derives the major portion of its Institutions: A health care center operated by a County, State, or Federal government. • Houses income during the normal business season from motorists that do not reside in the immedi- • Commercial buildings ate area. The goods or services shall be readily available to tourists, without the need for Libraries: A repository for literary and artistic materials, such as books, periodicals, news- • Farms, farmsteads and barns scheduling appointments or return trips. papers, recordings, fi lms, and electronic media, kept and systemically arranged for use and reference. • Religious sites, places of worship, cemeteries and monuments Zoos, Zoological Gardens, Animal Parks and Aquariums: A place where animals, reptiles • Mills and factories or fi sh are kept, often-in combination of indoors and outdoors spaces. Must have facilities, Museums: A facility in which works of artistic, historical, or scientifi c value are cared for • Furnaces which are open to the General Public. and exhibited to the General Public. • Coal mines and coke ovens
MERJE | ENVIRONMENTS & EXPERIENCES 1.4 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY SAMPLE CRITERIA FOR INCLUSION
STEP 1 (cont.)
• Bridges sources, or non-profi t organizations. Signs will only be installed at locations that direct the Heritage Roads, Historic Routes and Trails: A road, trail, or route designated by the State • Tollhouses motorist to an established trailhead with parking facilities. Department of Conservation and National Resources (DCNR), United States Department of • Canals the Interior, or other Federal agency as being part of a national or state recognized historic • Railroad Stations Equestrian Centers/Horseback Riding Areas: Areas designated for horseback/pony back or heritage park/trail system. • Cemeteries riding for the General Public. Parking Lots, Garages & Decks: A parking structure or lot which provides a minimum of Historic District: A district or zone listed on or eligible for listing on the National Register National, State, Regional Parks and Forests: An area so designated and under the juris- 100 spaces for public parking. These include all City or privately owned facilities. of Historic Places maintained by the U.S. Department of Interior or otherwise designated by diction of the State Department of Conservation and Natural Resources, State Historical and the State Historical and Museum Commission, or County Historical Commission or Agency. Museum Commission, National Park Service, and U.S. Department of the Interior, County Railroad/Riverboat Trips: Scenic or historic railroad/boat trips recognized by the local Historic districts shall provide the General Public with a single, central location such as a Government, or non-profi t organization with facilities open to the General Public. Chamber of Commerce, the regional Tourist promotion Agency, State Department of Con- self-service kiosk or welcome center, where visitors can obtain information concerning the servation and National Resources, or State Historic Museum Commission. Parks, Public Squares and Recreational Facilities: Any area designated by the City or historic district. County as a public park, square, recreation center or golf course. Transit Centers and Railroad/Bus Stations: A passenger terminal utilized for discharging Historic Districts may include the following: and picking up passengers and ticketing. Sports Facilities: Regional (multi-jurisdictional) facilities such as minor league and little • Historic residential streets league baseball fi elds, and school recreational fi elds. • Shopping streets and districts • Courthouses and public buildings • Railroad line Tourist Services • Canal Hospitals: An institution providing primary health services and medical or surgical care to persons, primary inpatients, suffering from illness, disease, injury, deformity and other ab- normal physical or mental conditions. The facility must have 24-hour emergency care with a Recreational doctor on duty at all times. Boat Launches/Marinas: A public facility for the launching of boats and parking of motor Resorts: A facility with at least 75 rooms where the primary attraction is generally recre- vehicles and trailers. ational features and activities that are the main focal point of a vacation. Campgrounds: A facility with continuous operation for at least 6 months per year and a Scenic Overlooks: An area, usually at the side of the road, where persons can observe a minimum of 20 overnight sites. An attendant shall be available during the hours of opera- scenic area such as signifi cant geology, unique botanical resources, or across expanses of tions and rest rooms with showers, running water and fl ush toilets shall be available. A pub- land such as farmlands, woodlands, or across mountaintops or ridges. lic telephone also shall be available on the site or within 500 feet of the property. Accom- modations sold on annual or time-sharing basis or otherwise not available for General Public Visitor Information Centers: A facility where the primary purpose of its operation is to use will not be counted toward the minimum requirements. provide, information and tourist supportive services. Must be approved by the State Depart- Golf Courses: A facility open to the public and offering at least nine (9) holes of play. Minia- ment of Community and Economic Development. ture golf courses, driving ranges, ship and putt courses, and indoor golf shall not be eligible.
Hiking and Biking Trails/Routes and Greenways: Areas designated for recreational hik- Transportation ing, biking, walking, etc. which are publicly accessible, and owned and maintained by either Airports: A public use facility licensed by the State Department of Transportation for land- the Local or County government or the State Department of Conservation and Natural Re- ing and takeoff of aircraft, and for receiving and discharging passengers and cargo.
MERJE | ENVIRONMENTS & EXPERIENCES 1.5 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY SAMPLE CRITERIA FOR INCLUSION
STEP 2 Sample Criteria Ranking Form
1. Size of Attraction 3. Adequate Parking Facilities 4. Seasonal Operation 6. Attraction of Regional The minimum score to An attraction should report the total Suffi cient parking based on the Institute Open 12 months per year (20 points) Signifi cance as Identifi ed qualify is 55. number of full time employees or full time of Transportation Engineers Standards Open at least 6 months per year by Stakeholders equivalent for part-time employees, for Parking Generation, 2004 for the (15 points) National Recognition: Destination has during the Attraction’s peak season. acceptable ratio of Attraction atten- a very high level of recognition among GRAND TOTAL For example, an employee that works Open less than 6 months per year dance capacity and parking spaces on the general public across the United 50 percent of a normal full time employee (5 points) a paved area. States, where little explanation is than that employee should be counted (15 points) needed prior to arriving to the region or as .5. Non-profi t Attractions can count Score Suffi cient parking based on the Institute city. Examples may include the Statue volunteer staff, using the same method of Transportation Engineers Standards of Liberty, Disney World, St. Louis Arch, of equivalent calculation. for Parking Generation, 2004 for the 5. Hours of Operation or the White House. acceptable ratio of Attraction atten- (20 points) Number of Full Time Open 56 or more hours per week. dance capacity and parking spaces on Regional Recognition: Regional Recog- Employee Equivalents (20 points) an unpaved area. (10 points) nition: Destination is well known to the 101+ (25 points) Legal on street parking or parking in Open between 40 and 56 hours per general public within a specifi c geo- 51-100 (20 points) municipal lots or garages within ¼ mile week (15 points) graphical region, such as the southeast 11-50 (15 points) of Attraction. (10 points) Open less than 40 hours per week or the east coat, or within a specifi c region of an individual state. Destina- <10 (10 points) Insuffi cient parking on Attraction prop- (10 points) erty based on the Institute of Transpor- tion is generally associated to a region, may be used for regional business or Score tation Engineers Standards for Parking Score Generation, 2004, for the acceptable is a learned tourism attraction upon ar- ratio of Attraction attendance capacity rival to a region. Examples may include The Newark Museum, the Philadelphia 2. Adequate Road System and parking spaces. (5 points) Zoo, Atlanta’s Olympic Park, a County Paved Access Road/Entrance No parking (0 points) Courthouse, a Visitor Center. (10 with clearly visible entrance points) signing (10 points) Score Local Recognition: Local Recogni- Unpaved Access/Road Entrance tion: Destination is primarily used with clearly visible entrance by the local community for business signing (5 points) or recreation. This may also include Unclear Entrance with sign small historic sites. Examples include not clearly visible with 200 feet a community park, post offi ce, Local of entrance (0 points) Historical Society/ History Museum, or “boyhood home” of a President. Score (5 points)
Score
MERJE | ENVIRONMENTS & EXPERIENCES 1.6 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
MANAGEMENT AND MAINTENANCE
PLANNING REVIEW SIGNAGE GENERAL Management can be handled through the establishment of a governing body that oversees CONSULTANT CONSULTANT SERVICES COMMITTEE PUBLIC WORKS PUBLIC WORKS REVIEWS DEVELOPS REVIEW DEVELOPS BID the funding, maintenance, and expansion of the sign program. A project manager should be PROGRAM DOCUMENTS APPLICATION PURCHASING assigned the responsibility of day to day management of the system. Maintenance should ENGINEERING be the shared responsibility of the City and the programs Stakeholders. REVIEW
COMMITTEE IS MADE UP OF APPROPRIATE CITY DEPARTMENTS
TASKS Maintenance Matrix for Permanent Signs
UTILIZING THE STANDARDS PLANNING DEPT., ENGINEERING GENERAL SERVICES APPROVES NEW DESTINATION(S) FINAL DOCUMENTS PREPARED SHOP DRAWING REVIEW DEVELOP SIGN LOCATION PLANS AND PUBLIC WORKS REVIEW FUNDING AND ISSUES IDENTIFIED FOR PROCUREMENT INSTALLATION COORDINATION AND MESSAGE SCHEDULE PROGRAM FOR CONFORMANCE AND RECEIVES BIDS Sign Longevity 0-4 Years 5-9 years 9-25 years Design and Extensive design Moderate amount of One time design and Planning and planning pro- design and planning. planning costs. gram continues even Less input needed The Sign Special Considerations Best Cleaning practices after sign system in from the client. place. Client plays a Foundations: Choose the foundation Windloads: The signs should be engineered Maintenance Schedule: Signs should be crucial role system that fi ts the environment. Embedded to withstand Monsoon force winds of a cleaned at lest annually, twice a year is for soil and park conditions. Slip Base or minimum of 90 mph. preferred. Sign System Light attachment Attachment details Durable attachment. details. Flexible allow for some Very diffi cult to re- Sleeve for high traffi c areas. Remember Availability of Materials: All sign Dirt and Grime: A mix of Simple Green and System. Extensive replacement. Com- move. No database to have a clear foundation removal and computerized sys- puter database for needed for system. components are made of industry standard water replacement plan in place before selecting a tem schedule. sign changes foundation system. materials and fabrication techniques. These Removing Graffi ti: Mild Enamel Thinner include: 1/4 thick aluminum sheet, 4” tube Materials Low grade materials Medium Grade ma- High quality materi- Pole: Pole color and paint should be poles, refl ective vinyl, automotive grade Removing Stickers: Goof Off / Goo Gone terials. als selected based on location. Use of existing paint. poles is possible in very select conditions Lettering: For gateways or panels that Changeability Limited Changeabil- Moderate Change- Complete Change- In-House Fabrication: Will likely be limited and only with clear structural engineering will not be changed often a complete fi lm ity. Signs need little ability. Extensive ability. Every part to graphics and lettering for changing drawings. Poles get the most graffi ti coating or silk-screening works best. For demountability of demountability of of the sign must be messages, poles, foundations, and parts but signs must sign parts especially fi tted with removable damage so have a continuous cleaning and signs that will change a durable vinyl installation. Initial “attic stock” of parts be easy to remove. the sign face. parts for changes in repainting program in place. lettering with a clear program for changing the system should be included in the base bid of each information. Panels and letter placement Panel: Should have a higher-level phase of the project. Attic stock can include should be designed to permit ease of professional cleaning program in place. poles (painted), sign panels (painted/no changing information (Standard message Cleaning No major investment Major cleaning Major cleaning Panels in high sun or tougher areas should lettering), brackets fi nished and painted and heights, etc.) in cleaning schedule schedule be coated with a fi lm, (Tedlar, mylar) to other parts. protect against ultraviolet rays. Cleaning Replacement Replacement sched- Yearly replacement Bi-yearly replace- should be carefully done with a lemon soap Historic Compatibility: Signs are designed ule on a month-by- schedule ment schedule for stickers, and a mild paint thinner for to coordinate with the historic nature of month basis. graffi ti. Professionals or highly trained staff the area. Design considerations include should complete panel cleaning. size, scale, color, placement, and quantity of signs. Future signage additions should Management Extensive daily inter- Monthly interplay Monthly interplay play between client between client and between client and adhere to the design philosophy established and fabricator fabricator fabricator by the sign program.
This information was developed with assistance from Craig Berger of the Society for Environmental Graphic Design.
MERJE | ENVIRONMENTS & EXPERIENCES 1.7 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
VISUAL CLUTTER
The issue of visual clutter is something The design team will endeavor to mount with which all cities must struggle. Signs, pedestrian and parking trailblazer sign benches, parking meters, bollards and types to existing poles whenever possible. other street furniture all present image, This will reduce the quantity of poles safety and access issues. added to current street conditions as well as reduce street obstacles for cyclist and Solving a citywide problem of “visual pedestrians. clutter” is a much larger issue than just signage and is beyond the scope of work The design team will develop a graphic this project currently covers or is charged standard for all parking signs. This will with correcting, but we recognize it is a reduce the visual clutter by providing a criteria that must seriously be considered singular graphic for all parking lots and as we move through the planning and trailblazers. design process. Additional Recommendations: How the new wayfi nding program cleans up clutter: All existing wayfi nding signs should be removed. This can be coordinated with the One of the primary results of a coordinated installation of the new signs. sign program is that it naturally reduces clutter, by presenting a consistent design Purge and Repair: All unnecessary, and organized information. damaged or inappropriate street furniture should be removed or replaced. The new sign program will reduce the need for multiple signs at congested decision If not already established a “Design points. 1 sign holds three messages, rather Standard Manual” should be set (and than 3 signs arbitrarily mounted to a pole. utilized) for all street furniture. This would provide a variety of coordinated options Consistent design: Standard colors, throughout the city based on individual graphics, typefaces and size help to district aesthetics and environments. present a well-planned community and a Elements may include: lamp posts, uniform identity for the city. benches, trash cans, tree grates, etc.
Sign placement is planned as part of a comprehensive system, taking into consideration both the environment and street furniture. Placement is also logical and based on coordinated citywide sign system
MERJE | ENVIRONMENTS & EXPERIENCES 1.8 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
URBAN CONDITIONS AND ACCESSIBILITY
Downtown Knoxville presents unique Foundations conditions for any element that is placed Slip Base or Sleeve footers are best for high outside and expected to last many years. traffic areas. Signs in particular must resist fading, peeling, and warping. Poured in Place Concrete is required; mixed to the specifications required by Tennessee The following criteria will be used to Department of Transportation. address the functional and maintenance aspects of the system. Class B Concrete at a minimum of 3000 PSI is generally required.
Downtown Knoxville has unique URBAN CONDITIONS underground vaults beneath the sidewalks in sections of Gay Street. This will require Graffiti an alternate footer detail for mounting signs All exposed painted surfaces shall receive in these locations. The footer details will Dupont Imron 5000 Clear Anti-Graffiti follow the lighting details in this area. Protection or equal. Accessibility Stickers Horizontal clearances around sign bases Stickers are generally the biggest shall conform with the ADA required 42” maintenance issue. Goo-Gone works bets clearance. Sidewalk depths vary throughout for removal. the City and locations will be selected to Windloads meet the required clearances. Where space The signs shall be engineered to withstand permits a 60” clearance will be held. Monsoon force winds of a minimum of 90 Downtown Knoxville has a unique mph. typography with significant changes in Fasteners elevation from one end of Downtown to All exposed fasteners utilize tamper the other and even from street to street. resistant hardware that require special tools Pedestrian routing shall take this into in order to disassemble. consideration and those routes most accessible shall be marked. Breakaway Post All signs shall be fabricated with standard Tennessee Department of Transportation Break-Away Post details.
MERJE | ENVIRONMENTS & EXPERIENCES 1.9 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
SECTION 2: WAYFINDING ANALYSIS DRAFT FOR DISCUSSION PURPOSES ONLY 3'-6" 3" PARKS & RECREATION EXPANDED AREA DESTINATIONS DISTRICTS ARTS & CULTURE EDUCATION HISTORIC TERMINOLOGIES AND ABBREVIATIONS Arts District 2 E. Tennessee University of 3 Alex Haley 1 * Dog Park Crescent Bend History Center Tennessee Statue Market Square Ijams Bleak House 3 2 UT Conference Blount Nature Center The following baseline measurements were used for District Emporium Ctr. Chilhowie for the Arts Center Mansion this study: The Old City Stone Wall Park 1 Art Museum 3 UT Stadium James White 3 Gardens VEHICULAR SIGNAGE: Theatre Thompson Sign Panel Width: 3’-6” Fort Character Height: 4” District Tennessee UT Visitor Krutch Park Bowling Arena Test Typeface: Clearview HWY-2 Center 3 The Mabry Qty. Lines per Listing: Goal = 1 Theater 2nd Creek Knoxville Acceptable= 2 Volunteer Hazen House Qty. Characters per Listing: Goal = 20 or less Landing Greenway Access College Acceptable = 24 max.
ATTRACTIONS GOVERNMENT PEDESTRIAN SIGNAGE: Three Rivers Knoxville Zoo Sign Panel Width: 2’-0” City County PARKING Rambler Character Height: 1.5” Bijou Theater Test Typeface: Clearview HWY-2 NEIGHBORHOODS Building Dwight Kessel Qty. Lines per Listing: Goal = 1 Civic Coliseum Garage TN Riverboat Qty. Characters per Listing: Goal = 15 or less South 2 Acceptable = 18 max. & Auditorium John Duncan Company BRIDGES Knoxville Federal Bldg. Market Square The destination terminology and abbreviations Gay Street Marina Gay Street shown here are PRELIMINARY and for discussion Garage purposes only. Fort Sanders Knox County Bridge 1 Visitor Center YMCA Mechanicsville Courthouse Locust Street Henley Street 1 Garage RECOMMENDATIONS: Convention LM Public YWCA Bridge Downtown Center 1. Remove “Knoxville” and “Downtown” from North Library Promenade destination listings. Example: “Knoxville Museum of Art” 2 Old Convention Garage becomes “Art Museum” Post Office TRANSPORTATION Magnolia 2'-0" Ctr. & Expo State Street 1" 2. Use only commonly recognized abbreviations. State Supreme Transit Center PEDESTRIAN ONLY Use consistent terminology and abbreviations East Knoxville Movie Theater Garage 1 1/2" Pedestrian Bridge throughout system. Court over Henley Street Examples: Center = Ctr. Volunteer Landing Sun Sphere Pedestrian Bridge 3. Destinations located outside of Downtown Knoxville may require one “straight ahead” Women’s trailblazer. HOSPITALS McGhee Bus Station Basketball Tyson Hall of Fame Airport * Future World’s Fair Children’s Fort Sanders Park Hospital Regional Med. Center
MERJE | ENVIRONMENTS & EXPERIENCES 2.1 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY INFORMATION HIERARCHY
Vehicular Vehicular Vehicular Vehicular Vehicular Vehicular Vehicular Pedestrian Pedestrian Pedestrian Vehicular
HIGHWAY GATEWAY DIRECTIONAL DIRECTIONAL ARRIVAL DIRECTIONAL ARRIVAL INFORMATION DIRECTIONAL ORIENTATION DIRECTIONAL
Direct to Trailblaze to DESTINATION Information Direct to Orientation Trailblaze to Destinations surrounding PARKING Direct to Arrival Kiosks Destinations Maps Highways Welcome to Parking Arrival Downtown Downtown Knoxville Knoxville Information The philosophy of urban wayfinding, when the destination does not have parking at the destination location, Orientation Maps Direct to DISTRICT is to direct visitors to the front door of the destination to orient them, Directions Districts Arrival and then allow them to circle the block to find parking. Electronic Information
If a destination has associated UÊ Ü>`>LiÊÌÊ Arts District individual parking lot, then signs mobile devices may direct to that lot. UÊ/iÝÌÊ iÃÃ>}} Market Square UÊÌiÀ>VÌÛi District UÊ7iLÊ >Ãi`
Old City
Theater District
Volunteer Landing
The primary focus will be to The design team will con- These sign types will be de- These sign types will be de- The system will include this Like bread crumbs along A standard graphic and Located at key gathering Generally double sided A simple graphic map that Departure routes are coordinate terminology to sider a variety of elements signed to meet DOT criteria signed to meet DOT criteria type of sign for destina- a path, trailblazers guide range of sign types will be points, kiosks function and with up to 10 listings, is oriented “heads-up” equally important to ar- create consistent messag- which welcome visitors to for typefaces, quantity of for typefaces, quantity of tions that may be diffi cult visitors to parking lots or developed to identify park- much like a directory at a pedestrian scale signs are illustrates the general area. rival. These trailblazer signs ing and provide a seamless Downtown Knoxville. This messages, number of mes- messages, number of mes- to locate or do not currently garages. These small, easy ing garages. These may mall and provide options for smaller (not visible from a Focus is on a 5 minute utilize standard MUTCD journey for visitors as they can include architectural el- sages per panel, character sages per panel, character have adequate signage to install signs can solve include ground and / or multiple types of informa- vehicle) and can direct to walk and can include more interstate and State high- transition from interstate to ements, public art, lighting, height, and contrast. height, and contrast. many parking issues. building mounted signs. tion. second tier destinations, detailed information than way shields to provide clear the Downtown wayfi nding landscaping, and of course sub districts, or pedestrian an overview map. The map pathways to the nearest program. signage. focused destinations such becomes standard artwork interstate from the core of as the Pedestrian Bridges. that can be used for print, Downtown to the various web, and other media. ramps to Highways.
MERJE | ENVIRONMENTS & EXPERIENCES 2.2 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
LI C M R A C P I C M E ARRIVALS & GATEWAYS H VA SS S E S NCENTR A AV B R N T D ST SS ELL WST OG PAT T ON S T NE T T VE D CAMPB A E WES N S NIELS E T WFOU E E RTHAVE C DA V V O AAV E O OLI ON A WA P N M O NAV E G O A W 4 ILL LS RS GATEWAY LOCATIONS: OM E M IL C W N T W L EEN ST IA M QU SS LL ST A 1. Henley Street at Tunnel C T SBE C E SS S VE A ES 2. N. Broadway at Oak Ave. and Jackson Ave. W E R ACC D
ST 3. N. Gay Street at Depot Ave. LDR ACCESS
VA N IL
Y MITH E SUM S 4. N. Central Street at Depot Ave. S
DWA CCE CALLA A
WAY A T VE ROA 5. E. Summit Hill Dr. at Central Street
DS
NB
C
A T
O
R OWN
OP
N
O 6. E. Church Ave. at S. Central Street RST ER 3 0 V I4 I E WD 7. James White Parkway Ramp at Cumberland Ave.
R
I40 8. Gay Street at Hill Ave.
VE 5 SS GHEE A CCE 9. Henley Street at Hill Ave. C A M L SCHOO 10. Cumberland Ave. at 11th Street 11. Clinch Ave. at 11th Street 12. Western Ave. at 11th Street
PRIMARY GATEWAYS: O AK A VE V A E O JR FFAF R Primary gateways are located at the main points F AKE A B H E O RD N A AV O OW JR RO of visitor entry into Downtown Knoxville. While the TUL H R IPAV KE E 2 A UR TR ARD B O function of the gateway is to welcome visitors, it can T HOW O S T P S
SBS
B SEY S be more than just a sign. The design can include
RROAD
M
O
A
A R N D R UNU A WWAY NNA P AM landscaping, lighting, and/or public art in addition to H AVE AM A R P Y conveying the city’s brand message. VATIO ER ES L PR Y &N W IC R PK O E T IT IS H H W T S S E SECONDARY GATEWAYS: JAM EY
S
M
A R Secondary gateways are located at the other points 1 12 6 of visitor entry into Downtown Knoxville. These signs welcome visitors and convey the city’s brand message at a smaller scale. They can be designed
AVE as a sign only, or a sign with some landscaping and E VE L A HEDG IL 7 EH lighting. U CHHU WCW AY TW N FRO VER RI NOTE:
T
SI In general there is very little horizontal clearance of R KE
VE TWE E A G large open spaces at the gateway locations. The AN L BRIDGE FTH ST WA Y general design of the gateways will have to be a
AVE EL vertical confi guration. UR 11 LA 8
F OU
R T EE LEGEND N T HS T H T I R TEE
NT Primary Arrival Route
H
S T
10 Secondary Arrival Route 9
JO
NE 1 Primary Gateway R D S S T AND AVE
UMBERL C 1 Secondary Gateway
C IR C L E D R F Downtown Knoxville Project Area
PH
ILL
I PFU
L M E L RWA
CIL P D DR N A Y E DL U W D SON S MI CO
V O R T LU D WER NT LO VE E AA E S A RBLV E IMO AV M UNT D O EBL
VE SEA RO
KA
MERJE | ENVIRONMENTS & EXPERIENCES 2.3 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY GATEWAY LOCATIONS
GATEWAY LOCATIONS: 1. Henley Street at Tunnel 2. N. Broadway at Oak Ave. and Jackson Ave. 3. N. Gay Street at Depot Ave. 4. N. Central Street at Depot Ave. 5. E. Summit Hill Dr. at Central Street 6. E. Church Ave. at S. Central Street 7. James White Parkway Ramp at Cumberland Ave. 8. Gay Street at Hill Ave. 9. Henley Street at Hill Ave. 10. Cumberland Ave. at 11th Street 11. Clinch Ave. at 11th Street 12. Western Ave. at 11th Street
PRIMARY GATEWAYS: 1 Henley Street at Tunnel 3 N. Gay Street at Depot Ave. 4 N. Central Street at Depot Ave. Primary gateways are located at the main points of visitor entry into Downtown Knoxville. While the function of the gateway is to welcome visitors, it can be more than just a sign. The design can include landscaping, lighting, and/or public art in addition to conveying the city’s brand message.
SECONDARY GATEWAYS: Secondary gateways are located at the other points of visitor entry into Downtown Knoxville. These signs welcome visitors and convey the city’s brand message at a smaller scale. They can be designed as a sign only, or a sign with some landscaping and lighting.
5 E. Summit Hill Dr. at Central Street 6 E. Church Ave. at S. Central Street 7 James White Parkway Ramp at Cumberland Ave.
8 Gay Street at Hill Ave. Henley Street at Hill Ave. 9 11 Clinch Ave. at 11th Street
MERJE | ENVIRONMENTS & EXPERIENCES 2.4 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
L CC M R I V A P I A C M E T H V SST S DEPARTURES N OTO A A S B R N CENTR D ST LL AVE ST SS OG PAT T AMPBE E DE T C EST NEW ON W N IELS AV S S N E T T WFOU A V E RTHAVE C D VE V O AA A VE O OLI W P N O NA ST L O E G MMON A L RS A W ELS M IL CO WI N Note: W L T IA M
QUEEN SST LST ACCES EL SB Establish the beginning of departure routes at key
E S V S S E C WA decision points within the downtown core. C RE A D
ESS
C
ST
LDR AC
VA N IL Y UMMITH
A ES
W SS
D E CC CALL A A WAY A T VE ROA
DS
NB
CO
A TO WN
R
OPE
N
O
I40 RST VI S E WD
R LEGEND
I40
AVE SS Departure Route GHEE C ACCE M OL
SCHO Departure Route Decision Point
Downtown Knoxville Project Area
OA KAVE VE RA RJ
AKE H DB O N OR OWAR JR AVE T R H ULIPAV ER O U E BAK D R R TROOPS OWA T H S
YST S
B SE
RROAD
O
A RAM
D RA A W NNA P HAVE AM M A R P Y L WA
M TIO VA ER ES L R Y
NSDR S &N ICP PKW ITE ISTOR H WH
JAMES EY ST
S D
M R
RA
M A
AVE GE VE HED HILL A E
W AY TW
ERFRON RIV
SI R K E VE T E WE GA
BRIDGE A LF NWAY T HS
T
VE ELA UR LA
F OU
RT
E E NT T H N T LU ST H VOOLUN I RT
EE
NTH
S T
JON
E SST AVE ND LA ER MB CU
C I R C L E D R
PHILLIP
FULME
L R P W L CI D AY DR N A LE U WSON D O MID C
V S OL R T ERD UN LOW T VE EE A A OS A R IM B AV E M L T VD OUN EBL
AVE SE RO
KA
MERJE | ENVIRONMENTS & EXPERIENCES 2.5 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY VEHICULAR CIRCULATION S A L T L E M IA KS WA U W M Q S JAC ILLO S E W T SULLI
V AN E WAVE V ST E TA DR O PRIMARY ROUTES: EP D W T HILL DR 1. Henley Street E SUMMI S 2. Gay Street JA ACCES
M
T
S E
SW
MP D 3. Summit Hill Dr.
RA COOP
A
P T R
HI O
N RIS ST M
RAMP PKWYTE NVWN O 4. James White Parkway
E C RA NGAYST BUR I40 R
S S IEW
T T A 5. Broadway T E I40 DR ST MP RA AVE
SON ACK SECONDARY ROUTES: WJ S ES ACC 6. Church Ave. L HOO SC CHARLES PL 7. Clinch Ave. 8. Cumberland Ave.
AC E STAT EST CES EAV 9. Central Ave. A RC CCESS S COMME
M A R SHAL B OAK LE ROADWAY CONSTRUCTION PROJECTS:
AV ST LOFF E
DR CESS AVE WA L L NE HIL • I-40 Construction – Anticipated Completion June T AC AME WVI NUT ST RONG WSUMMI D 30, 2009 S R T STATE S
A C ST FI VE • Henley Bridge – Closed in 2010 for 3 years OPL C RE LOCUST E FEG T S RJRAVE ST CA S A BAKE JR • Cumberland Streetscape – Anticipated start date D R KER ST BA H NAVE IITT HOWA RD Spring 2010 duration 2-3 years NIO E U P HOWA
LL AVE WA VE MA
R AC K CHURCH A CESS E E L TS & STREETSCAPE PROJECTS: N WOM Q R ST SGAYST A
A E NS T • 100 Block of Gay Street (current project) I MER PL SUM BASKE CE AC • Jackson Ave. Ramps (future project) ST SCEN T BAL E RON NAV IO T L HAL VE UN GS RAL ST GRAND A T LOF L L P NA DR OUR AV E J ION UN MURORAN L ICK P DR M KEN A RKE
DR TST E AV ND E BERLA LEGEND CH AV CUM HUR WC
WORLDS FA W State Roadways ALNU
TS ST AIN LO T M Anticipated Construction Projects I R PARK D CUS E T VE LAV VE HA ST IL EL E H DGE A R RI CLINC Circulation B VE
NT
H S T VE Decision Point T A WELF UREL LA
TH ST
ST AIN
VE HILL A W
NG LN DI LAN
LUNTEER E VO
WHITE AV
THIRTEENT
VEVE P H O PLA S T
RS
ESTAB T LAND R S E MAP BRO R ROOK R L ADWAY EHURST
M IDDLE D D
CT
R
AY WAY C D I R C AV E LE D T ON GAME R R F H
MERJE | ENVIRONMENTS & EXPERIENCES 2.6 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY PEDESTRIAN/BIKE
ST L A LIA CIRCULATION E WM MS S OW A QU ILL EJACKS W T SU LL IV AN S WAVE E E V T TA DR O P E D W DR T HILL PRIMARY PEDESTRIAN CORRIDORS: E SUMMI SS
JA
Y ACCE
A M T 1. Gay Street Bridge to/from South Knoxville and
S W ES
P D T M D
A RA C W
A
O O P T R HI Downtown O
OP R
N RIS S M
RAMP PKWYTE B R VIEWN O A
E C R N BU I40 R
S S
T T W 2. Gay Street to/from Downtown North and A S T E I40 DR ST MP Downtown RA AVE ON CKS J W 3. Pedestrian Bridge over Henley to/from Convention SS
ACCE L Center/World’s Fair Park and Downtown HOO SC CHARLES PL 4. Market Street
AC E SESTS CE EAV ACC RC 5. Gay Street between Union and Cumberland ESS SS COMME 6. Old City
MARB
S
LE H OAK AVE AL
ST LOFF PRIMARY BIKE CORRIDORS:
DR CESS AVE WA L L NE HIL T AC A WVI MI ME NU UM S ST 1. Clinch Ave. to/from UT and Downtown T W DR R P ST ON S T G ATE S A E PL CCE S FIRE ST V O T 2. Gay Street Bridge to/from South Knoxville and L FEG T OCU CA S JAMES ERJRAVE S K A JR A
BROADWAY S B R S D Downtown T R KE WH ST E BA OWA NAV ITE P H RD IO UN WA KW HO 3. Gay Street to/from Downtown North and Y LL AVE WA VE Downtown MA A CC R HURCH A ACC K C ESS E E E L S TSQ & S 4. 2nd Creek, 3rd Creek, and Neyland Drive N WOM RA S SGAY P T P M A E P NS TI ER PL Greenways to/from UT Campus and Downtown O M S BASKE N SUM T D ACCESS R ST SC RA T RO BA VE MP VE E RN A NT LL ESTE ION A NG S W VE UN R H AL COMMENTS / ISSUES GRAND A AL T S L T OF D LPL NA OUR R AV E J • The Pedestrian Bridge over Henley is under UNION MURORAN D utilized. A directional sign or map located at ICK PL DR MA KEN RAMP RK either end of the bridge may help to inform ET S R VE T visitors what is available to them via the bridge AND A VE ERL CH A CUMB and promote its use. HUR WC
WORLDS FAIR W ALNU • Volunteer Landing does not have good accessible TS ST pedestrian routes. It is separated from Downtown P T LOC MAIN
PARK DR U ST by extreme elevational changes and high-speed A LAVE ST IL EL E EH DGE AVE RI roadways. B VE NT P H S T • The possibility of reclaiming and integrating some E T WELF LAUREL AV of the existing pedestrian signage into the new
T HST program should be considered and explored.
ST • Pedestrian signage should be concentrated around MAIN VE parking garages, hotels and key gathering spots ILL A WH LN such as market square and the convention center. NG DI LAN
LUNTEER E O • Bike Corridors are a key way to tap into the TEAV WHI UT population. UT’s Student Center is located on 15th/James Agee and Cumberland. The THIRTEE Wayfi nding Program will consider Bike Routes
NT AVE AND POPLA HST CUMBERL when establishing gateways and routing
RS ESTAB AND DR into Downtown. T S NEYL MAPLEHURST CT B RO R ROOK R AD DD AN W L M Y A IDDLE DR Y NE D LEGEND
Bike Corridors Greenway Access Points
YWAY
A CI RCLE VE TA AME D ON Pedestrian Corridors D G R R F H
MERJE | ENVIRONMENTS & EXPERIENCES 2.7 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY NEIGHBORHOODS
C MP CESS
NC B EN ST ELL AVE TR B W P NE O PAT T ON M GDE A TO C WEST N ST TO ST VE DOWNTOWN AV E AVE N E MAGNOLIA OW ON AV GNOLIA A MMO LL DOWNTOWN WILLIAM O NORTH I ELS MA C W N W ST SST LL NORTH S BE TO E A REW AV D S
DOWNTOWN CES
R AC THILLD
NORTH ESUMMI TO EASTKNOXVILLE S
D ES
A ACC
O
NBR
C
AD ST TO WN
O
R
OP
N
E 40 R V I I
S E
T W
D
R
I40 E AV E S E ES CGH M
SCHOOL ACC
OA K E A AV VE R O J FFFA R F KE A A H O RD B AVE NO WA JR R HO TULIP A O VE U BAKER D R R T RO OWA H O T P S
S
B
RROAD
O
AMSEY S
A R N D R U P AM WAYW VE AM A R P Y
O VATI ESER L PR &N IC KWY R P TO TE S HI HI W S ST E JAM
SEY
RAM TO MECHANICSVILLE
VE ILL A EH
WAY NT
RIVERFRO North Knoxville
T Downtown Magnolia North DOWNTOWN TO
FORT SANDERS Mechanicsville East FORT Knoxville SANDERS
DOWNTOWN Fort Old North KNOXVILLE Sanders TO UT
4th & TO Gill Mechanicsville
SOUTH KNOXVILLE JONES ST
RD
Holston Hills Island Home
South Knoxville
F
PHP H ILLI L L I P
LPL CI DAWS N U CO O Vehicular Connections NST UNIV. OF Neighborhoods to Downtown VE A IMOSA A TENNESSEE AVE M BLOUNT E
K A
MERJE | ENVIRONMENTS & EXPERIENCES 2.8 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
S L T L E MA I DISTRICTS / DESTINATIONS WA W AMS ST
QU 47 WILLO E V VEHICULAR DESTINATIONS
E S EW A V T TA DR O EP DISTRICTS WD R IT HILL D ESUMM Arts District S ES 38 Market Square District J CC 34
AM Y A 31 Old City
ST WA E
SWHIT
P D AM D
R COO A Theater District T P R M O 47 RA N BROA WN
PE EP Volunteer Landing
CO 0 N N I4 R V G KWY ST AY S I EW DR
I40 S P PUBLIC PARKING E T RAMP V Arts and Culture WVEW 2 SS 1 East Tennessee History Center 35 CCE LA OO 2 Emporium Center for the Arts SCH CHAR 3 Knoxville Museum of Art
L ES PL 4 Tennessee Theater
A C C EAVE ESS ES Attractions MMERC CO 5 Bijou Theater 8 6 Civic Coliseum and Auditorium MARB
S 7 Gay Street HA OAK LE S L A L 8 Knoxville Visitors’ Center VE T DR E OF WA ILL 9 INE AVE Promenade FAM Knoxville Convention Center WV LNUT ST MIT H E 10 Old Convention Center and Expo WSUM Garage D P R S TAT 11 Movie Theater A C E PL F E V O A 12 G ST R Sun Sphere L FE J OC J VE CA AMES W U 13 Women’s Basketball Hall of Fame SB RJRA ST D BAKERE
ROAD ST E AV H DBAK 14 World’s Fair Park / 2nd Creek Greenway Acces N IT HOWAR EP UNIO KW HOWAR WAY Y Government
AVE MAM 46 15 City County Building A A CH 6 CC HUR ACC C E ES State Street E SS 16 John Duncan Federal Building L& Market Square S N Garage W R OMENS B 17 Knox County Courthouse STATION D Garage P A P MP RPL 11 18 Lawson McGhee Public Library MME SS SU A CE C S 19 Post Office A KE R S SC RAM TBALL H VE ENTR 20 State Supreme Court RN A P STE 4 WE 37 GRAND AVE A 10 AL 39 LST L OF D Healthcare
E R 21 Children’s Hospital ON AV 36 UNI 1 M 22 Fort Sanders Regional Medical Center URORAN PL 7 RICK 13 MP KEND RA Higher Education
DR VE 23 University of Tennessee 44 NDA E RLA AV 24 UT Conference Center CHCH AVE CUMBE 43 18 25 UT Stadium 26 WORLDS 33 UT Visitor Center Locust Street Garage 29 N ST FA 24 LO P MAI Highways and Bridges IR PA 3 CUS 5 27 Gay Street Bridge VE RK VE TST A VE L HIL 28 E D E Henley Street Bridge DGE A LEVE R CLINCH A Dwight Kessel BRI 16 9 Garage 29 Pedestrian Bridge over Henley Street N T H 12 P 30 Volunteer Landing Pedestrian Bridge ST
TWEL AVE LAUREL Historic F TH 19 31 Alex Haley Statue S T 14 17 32 42 32 Blount Mansion 20 33 James White Fort 22 21 MAIN ST 34 Mabry Hazen House LAVE HIL W Parks and Recreation 15 35 Dog Park EEREE L E 36 Fort Kid TE AV WHI 37 Ijams Nature Center 38 Knoxville Botanical Gardens
TH 39 Krutch Park I RTE 40 Three Rivers Rambler EN D AVE T AN POPLAR 41 H ERL 41 Star of Knoxville UMB 30 S C T 27 42 Marina NDDR ESTABRO ST YLA 43 26 SB NE YMCA 23 MA R R P O 44 YWCA LE A O D H LAND D KRD WAY Y M U E ID R N S D TC LE D Transportation T R 45 Bus Station 46 Transit Center (August 2010) 47 McGhee Tyson Airport C 25 40 IR
EDAYWAY CLE D AV E T N AM 28
G R FRO H
MERJE | ENVIRONMENTS & EXPERIENCES 2.9 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY PARKING
COMMENTS / ISSUES
• Visitors to downtown cannot fi nd parking lots, so the perception is; there is not enough parking available.
• The program will direct to City and County lots and will provide a standard for parking directionals that could be used by the private lots.
• An iconic and easily recognizable “P” symbol should be designed for the trailblazers to the Parking Garages and Lots.
• Parking Facilities should be clearly identifi ed as “Public Parking”
• Parking time and the associated costs are unclear. City and County lots are generally less expensive than private lots and are currently free in the evenings. Signage located at the garages should call attention to those items.
MERJE | ENVIRONMENTS & EXPERIENCES 2.10 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY CONNECTIONS
Alex Haley Statue Mabry Hazen House Chilhowe Hospitals Park
Convention UT Center Stadium
Zoo Airport via Pedestrian Bridge
DOWNTOWN KNOXVILLE Downtown Civic Destinations Coliseum & Convention Auditorium Center
via Pedestrian Bridge
Volunteer Parking Lots University Botanical Landing & Garages of Gardens Tennessee
Ijams Nature Center
Vehicular Connections Pedestrian Connections Outside Downtown to Downtown
East James Hall of Market Emporium KMA Hotels Knoxville White Fort Fame Drive Square
Destination to Destination Connections
LEGEND
Vehicular Connections
Pedestrian Connections History UT Arena/ Volunteer Convention KMA YWCA YMCA Center Stadium Landing Center
MERJE | ENVIRONMENTS & EXPERIENCES 2.11 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY INFORMATION HUBS
Bijou Theater In ient for Or m Information Kiosk - ««}ÊUÊ }ÊUÊÀÌÃ Message Sign s ps MAP e a M T D m e c i o r h e c n l o c Bijou e lo t MARKET GAY Theater STREET g STREET
W y s k
s
o i
K
i
T Information
e r l a p n o
s e s p Hubs P W n o o r e i t b t s a i a t te l i s a in o ri t INTERACTIVE STATION INFORMATION KIOSK INFORMATION PANEL n te s a e C Te t M t xt M rin D Contains downloadable Contains orientation map, Contains text messaging/ rs essaging P . content, internet access, directional information, text internet links, interpretive reservation making messaging/internet links, information, destination P r capability, printable interpretive information, information and advertising P laces te information, etc. advertising, etc. ar en king or C Recommended Locations: Visit Recommended Locations: Recommended Locations: UÊ-Ì>`Ê>iÊiiiÌ UÊ/À>ÃÌÊ iÌiÀ UÊ*>À}Ê>À>}ià UÊ``ÊÌÊ>ÀÀÛ>ÊÃ}Ê UÊÀ«ÀÌ UÊ >ÀiÌÊ-µÕ>Ài and/or located in front vÊ`Û`Õ>Ê`iÃÌ>Ìà UÊ6ÃÌÀÊ iÌiÀ UÊ ÌÞÊ>
UÊÌià UÊ7À`½ÃÊ>ÀÊ*>À
UÊ ÛiÌÊ iÌiÀ UÊ6ÕÌiiÀÊ >`}
MERJE | ENVIRONMENTS & EXPERIENCES 2.12 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY GENERIC MENU OF SIGN TYPES
University of Tennessee A Generic Menu of Sign Types provides a starting point for design Market Square development. Based on the findings of this document, use of these District Welcome to types of signs is anticipated. It is possible that some of these sign types may not be ultimately included in the final design. Art Museum DOWNTOWN Downtown Old City World’s Fair Bijou Theater VEHICULAR Knoxville Park KNOXVILLE Volunteer Market Square Landing Primary Gateway / Secondary Gateway 5 Miles Welcome to Identifies arrival to the program area and incorporates brand - ««}ÊUÊ }ÊUÊÀÌÃ One sign located at each primary gateway into project area
DOWNTOWN Downtown Trailblazer KNOXVILLE Directs to program area. Primary District/Vehicular Directional Only directs to destinations identified as Vehicular Ê UÊ >Ý°ÊÎÊÃÌ}ÃÊ«iÀÊÃ} Ê UÊ >Ý°ÊÓÊiÃÊ«iÀÊ>ÌÌÀ>VÌÉ`ÃÌÀVÌ Ê UÊ>\ÊÊ£ÊÃ}Ê«iÀÊVÌÞÊLVÊ Ê UÊ °Ê£xä¿ÊLiÌÜiiÊÃ}Ã
SIGN TYPES Downtown Primary Gateway Secondary District Directional District Gateway Vehicular Destination District/Destination Arrival Trailblazer (Multiple designs may be required) District Gateway Directional Arrival Identifies destination and incorporates brand (Multiple designs may be required) Parking Destination Directional /À>L>âiÀÊÃ}ÃÊÌÊ«ÕLVÊ«>À}ÊÌÃÊ>`ÊÌÃÊ associated destinations
Parking Trailblazer /À>L>âiÀÊÃ}ÃÊÌÊ«ÕLVÊ«>À}ÊÌÃ
Parking Arrival P PUBLIC PARKING `iÌviÃÊ«ÕLVÊ«>À}ÊÌÃÊ>`ÊVÀ«À>ÌiÃÊLÀ>` Temporary Event Directional /À>L>âiÊ>`Ê«Õà ÊÌÀ>vvVÊÌ ÀÕ} Ê`ÜÌÜÊÌÊ«>À} P Service Trailblazer P P Trailblazer signs to Hospitals UT Football LOCUST STREET LOCUST ST. GARAGE P GARAGE LOCUST STREET Transportation Trailblazer P Gay Street P GARAGE Trailblazer signs to transportation P Gay Street Tennessee Theater Gay Street Departure Trailblazer Tennessee Theater Trailblazer signs to highways and interstates Bijou Theater Additional Tennessee Theater LOCUST STREET Parking Bijou Theater Market Square GARAGE Bijou Theater PEDESTRIAN FREE Information Kiosks after 6pm V>Ìi`Ê>ÌÊiÞÊ}>Ì iÀ}Ê«ÌÃÊ>`Ê«ÕLVÊ«>À}Ê}>À>}ià Includes, brand, maps, brochures, directions and other visitor information.
Pedestrian Directional Directs to destinations within pedestrian zones V>Ìi`Ê>ÌÊÌiÀÃiVÌÉÃÌÀiiÌÊVÀiÀÃ Temporary Event Parking Destination Parking Destination Parking Parking Parking Arrival Parking Orientation Map Directional Directional Directional Trailblazer Trailblazer (Ground Mounted) Arrival (Building Mounted) Provides graphic map of program area (Additional) With LED V>Ìi`Ê`ÊLV Includes distances to destinations
Historic Marker Provides provenance and historical data on site
Interpretive Panel *ÀÛ`iÃÊ>Ê}À>« VÊ>`ÊÜÀÌÌiÊ>ÀÀ>ÌÛiÊÊ ÃÌÀV>ÊVÌiÝÌ]Ê
DOWNTOWN data and interesting facts regarding a site or destination KNOXVILLE
- ««}ÊUÊ }ÊUÊÀÌÃ RECOMMENDATIONS Gay Street THEATER DISTRICT UÊ iÛi«Ê}>ÌiÜ>ÞÃÊ>««À«À>ÌiÊÌÊi>V Ê location with appropriate lighting and landscaping
Information Kiosk Market Square Tennessee Theater UÊ ÃÌ>Là Ê>ÊVÃÃÌiVÞÊ>`Ê>Ê`ÃÌVÌÊ`iÃ}ÊÃÞÃÌiÊÌÊVÀi>ÌiÊ - ««}ÊUÊ }ÊUÊÀÌà McGhee Bijou Theater East Children’s Tyson 40 ÜÌÜÊ ÝÛiÊ«ÀiÃiViÊÕ«Ê>ÀÀÛ> Blount Mansion MAP Knoxville Hospital Airport LOCUST STREET GARAGE UÊ/À>L>âiÊÌÊ«>À}Ê>`ÊVi>ÀÞÊ`iÌvÞÊi>V Ê}>À>}i° MAP KNOXVILLE UÊ1«`>ÌiÊVÌÞÊV>ÌiÀ>ÊÃÕV Ê>ÃÊVÌÞÊ>«]ÊLÀV ÕÀiÃ]Ê>`ÊÜiLÃÌiÊ Blount to reflect wayfinding approach and philosophy Mansion MARKET GAY STREET STREET INTERPRETIVE INFORMATION UÊVÀ«À>ÌiÊLÀ>`ÊÌÊ«À>ÀÞÊ}>ÌiÜ>ÞÃ]Ê«i`iÃÌÀ>Ê`ÀiVÌ>Ê i Ã}Ã]Ê«>À}Ê>ÀÀÛ>ÊÃ}Ã]Ê>`ÊvÀ>ÌÊÃà UÊ iÛi«Ê>Ê>`>«Ì>LiÊÃ}ÊÃÞÃÌiÊ«i]ÊVÀ]ÊiÌV°®ÊÌÊiÝ«>`Ê the wayfinding program beyond the downtown area.
UÊ iÛi«Ê>ÊÃÌ>`>À`ÊvÀÊÌi«À>ÀÞÊiÛiÌÊÃ}>}i° Information Interpretive Historic Pedestrian Orientation Neighborhood Banners Street Signs w/ Service Transportation Departure Kiosk Marker Marker Directional Map Arrival Sub-District Identifier Trailblazers Trailblazers Trailblazers (existing) (existing)
MERJE | ENVIRONMENTS & EXPERIENCES 2.13 Downtown Knoxville Wayfi nding Program DRAFT FOR DISCUSSION PURPOSES ONLY
SECTION 3: SCHEMATIC DESIGN DRAFT FOR DISCUSSION PURPOSES ONLY GENERIC MENU OF SIGN TYPES
historic Natural authentic
DESIGN DIRECTION
Downtown Knoxville is… UÊ >ÌÕÀ> UÊÃÌÀV UÊ*ÀÕ` UÊ ÌÞÊvÊ i} LÀ `à UÊ/ ÃÊÃÊÜ iÀiÊviÃÌÛ>ÃÊÌ>iÊ«>Vi UÊ Õi}À>ÃÃÊÉÊiÀV>ÊÌ ii UÊ-ÞÊ ÕÌ>à UÊ*À}ÀiÃÃÛi UÊ/iiÃÃÊÌÊ >ÃÃV> UÊÃÌÀÞÊÜÌ Ê iÀ}Þ
Festive PROUD energetic / iÊVÃiÃÕÃÊÜ>ÃÊÌ >ÌÊ ÝÛiÊÃÊLÌ ÊÃÌÀVÊ>`Ê >ÌÕÀ>ÊLÕ >ÊLi`ÊÀÊÛiÀ>ÞÊvÊÌ iÊviÃÌÛiÊ`i>°ÊÊ/ iÊ ÃÌÀVÉ>ÌÕÀ>ÊV>«ÌÕÀi ÝÛiÊÜÊ>`ÊÌ iÊviÃÌÛiÊV>«ÌÕÀiÃÊÜ iÀiÊÃÊ}}°
>ÌiÀ>ÃÊ>ÌÛiÊÌÊ/iiÃÃiiÊÜiÀiÊÃÕ}}iÃÌi`ÊqÊ/iiÃÃiiÊ >ÀL >`Ê iÀiiÊ*ÀVi>
ÌÊÜ>ÃÊÃÕ}}iÃÌi`ÊÌ >ÌÊ9ii>ÜÊ`ÕÃÌÀiÃ]Ê ÕiÊ*>ÌiÊ-«iV>Ê>`Ê V>«ÌÕÀiÊÌ iÊvii}ÊvÊ ÝÛi°
Downtown Knoxville is…
Corporate modern progress
MERJE | ENVIRONMENTS & EXPERIENCES 2.15 Downtown Knoxville Wayfi nding Program “SiteLink” pole product in bronze finish with channels painted black P P PUBLIC DOWNTOWN Art Museum Market Locust Street Street KNOXVILLE World’s Fair Garage Park
Gay Street University Tennessee Parking Arrival THEATER of Tennessee World’s Theater District Fair Park P Krutch Park PUBLIC
THEATER DISTRICT
Tennessee Theater
Bijou Theater
Market Square
DOWNTOWN Krutch Park DOWNTOWN Locust Street KNOXVILLE P Garage
founded 1791
Dowtown Gateway/Arrival District Arrival Vehicular Directional Vehicular Directional Destination Arrival Parking Directional Parking Directional SCALE: 1"=1'-0" (front view) (back view)
Pedestrian Kiosk Pedestrian Directional SCALE: 1"=1'-0"
OPTION A Downtown Knoxville Schematic Design | May 7, 2009 Color glass block base, internally illuminated Alternate patterning options P P P U B L I C MARKET STREET
Art Museum World’s Fair Park Parking Arrival Parking Arrival
Locust St. THEATER University Garage district of Tennessee P P P U B L I C DOWNTOWN
theater district
market square
Tennessee Theater
Bijou Theater
KNOXVILLE Blount Mansion MARKET SQUARE Gay Street Bridge Krutch Park Locust Street Garage
Dowtown Dowtown District Arrival District Arrival Vehicular Directional Vehicular Directional Parking Directional Parking Directional SCALE: 1"=1'-0" Gateway/Arrival Gateway/Arrival (front view) (side view) (front view) (alternating back views) (front view) (side view)
Pedestrian Kiosk Pedestrian Directional SCALE: 1"=1'-0"
OPTION B Downtown Knoxville Schematic Design | May 7, 2009 World’s Fair Park
ddddddddddddddddddddd University of Tennessee
BLIC P U A ddddddddddddd P R
K
I
N
G
Art Museum
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Market Square P World’s Fair Park
ddddddddddddddddddddd
University Parking Arrival of Tennessee
KIN AR G P Locust C
I
L
B
U Street P Market Square P Garage ddddddddddddd Bijou Krutch Park LIC P LIC P B AR B AR U K Theater U K P P I I
N N
G G
Locust Street
P P KNOXVILLE Garage ddddd
Tennessee Theater
Bijou Theater
Blount Mansion
Gay Street Bridge
Market Square KNOXILLE VV ILLEKNOX Krutch Park DOWNTOWN Locust Street KNOXVILLE ddddd Garage
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founded 1791
Dowtown Gateway/Arrival District Arrival Vehicular Directional Vehicular Directional Destination Arrival Parking Directional Parking Directional
SCALE: 1"=1'-0" (front view) (back view) ddddd
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Pedestrian Kiosk Pedestrian Directional SCALE: 1"=1'-0"
OPTION C Downtown Knoxville Schematic Design | May 7, 2009