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The Currency of Creativity Seneca’S Talented Graduates Are Fueling the Rapidly-Growing Creative Economy with Their Ideas and Skills

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The Currency of Creativity Seneca’S Talented Graduates Are Fueling the Rapidly-Growing Creative Economy with Their Ideas and Skills News. Ideas. People. 2016 National champions Seneca Sting draws to the button with a gold medal performance in women’s curling. Building identity and community First Peoples@Seneca is helping Indigenous students find success A Publication for the Seneca College Community and reconnect to their culture. The currency of creativity Seneca’s talented graduates are fueling the rapidly-growing creative economy with their ideas and skills. SA_REDinfograph8.11.16.pdf 1 2016-08-11 8:58 AM WE ASKED. YOU TOLD US! 2016 ALUMNI SURVEY RESULTS 2016 FINDINGS BASED ON OVER 4,000 SURVEY PARTICIPANTS WHAT DID SENECA ALUMNI SAY? Student Experience: You loved studying at Seneca. Enjoyed their experience as a 95% Seneca student. Career Prep: Academics: 80% of graduates said that 89% Seneca prepared them of Alumni said that well for their career. Seneca has strong HOW ALUMNI WANT TO GIVE BACK: academic programs. As a mentor to Providing employment/ current students internship opportunities to Seneca Students 20.4% 40.8% 017-216-411 C Other 27.1% M 32.2% Y 28.4% CM MY Sharing your story as a Seneca As a guest speaker CY alumna/alumnus to current students CMY “TEACH AT K SENECA” ALUMNI SAID THEY YOU ENJOY READING RED WANT TO... “VOLUNTEER” Our alumni magazine and email is the way you most “MAKE A like to hear from us. “COACH FINANCIAL SENECA CONTRIBUTION TEAMS” TO ASSIST STUDENTS WHO CAN’T over 73% AFFORD read TO STAY RED IN SCHOOL” magazine over 40% 29% visit Seneca receive websites Alumni eNews If you have anything else you’d like to share with us, please email us at [email protected] Thank you for your feedback. We have listened and we'll be in touch again soon! As a proud member of our alumni community, we hope you will choose to stay engaged with Seneca and provide a helping hand to students who are following in your footsteps. It starts by simply keeping in touch and showing your pride. But you can also be a mentor, guest speaker or donor. Your support will impact the lives of Seneca students. To find out more, visit senecacollege.ca/alumni 2016 Contents 16 Cover story We’re all related Across various programs, Seneca and intertwined, like is producing graduates who are the spider web of a energizing Canada’s growing dreamcatcher. At some creative economy. Their innovative ideas and finely tuned skills point, it all connects. are increasingly in demand and 24 delivering valuable results. AJCZAK A home away from home at Seneca T Monica Rutledge With the guidance from First ANNE RA ANNE O (Police Foundations), Toronto Police Service’s Aboriginal Peoples@Seneca, Indigenous alumni COVER ILLUSTRATION: PHOTO: J PHOTO: Peacekeeping Unit (pictured) have rediscovered their roots. SHOUT RED 2016 1 RED Featuring President’s message ........................................... 3 Cover story ..........................................................17 Up front ................................................................4 Alumni stories ...................................................22 On campus ........................................................... 7 Giving back ........................................................ 35 Pro files ................................................................11 Back in the day ..................................................44 News. Ideas. People. Published by Seneca College Advancement and Alumni 8 The Seneca Way, Markham Ontario L3R 5Y1 (416) 491-5050 x77941 Toll free: 1-888-ALUMNUS senecacollege.ca/alumni [email protected] Facebook: Seneca Alum Twitter: @senecaalumni Instagram: @senecaalumni Project Manager Barry Naymark, Manager, Seneca Alumni Managing Editor Corey Long, Associate Director, Campaign and Major Gifts Contributors David Agnew Katie Colvin Mary Del Bianco Renata Dinnocenzo 7 Laura-Ann Farid Tiffany Hsieh A championship delivery Aaron Mark (CCM) Seneca’s Women’s Curling team, led by Lisa Pires Ryan Phipps skip and athlete-of-the-year Stephanie Sonia Novello Vanhuyse, brought home national gold. Jasmine Yeung (BMT) Tan-Ling Yeung Photography Ricardo Bernardino (IDP) Steve Frost Joanne Klimaszewski Joanne Ratajczak Linda Stapleton Roberto Vasquez Garbis Yaghdjian Cover design Shout Art direction and design Underline Studio Printing and distribution Andora Graphics Inc. RED magazine is published annually by Seneca College Advancement and Alumni. All material is ©2016 and may be reprinted with the permission of Seneca College. Seneca alumni receive RED free of charge, and it is available at: senecacollege.ca/alumni. Seneca College respects your privacy. We do not sell or trade mailing lists. Contact 14 26 Advancement and Alumni at Seneca if you would like to receive RED electronically or to Advocating for mental heath The lady on Leafs Lunch update your mailing address. The Honourable Michael Wilson delivered Broadcasting grad Andi Petrillo is breaking down barriers in the testosterone-filled Seneca’s charitable registration number is a keynote address at the first RBC Mental 107967168RR0001. Health Symposium at King Campus. world of sports broadcasting. 2 RED 2016 President’s message UP FRONT This fall, colleges across Ontario will begin film, media and fashion. More broadly, celebrating the 50th anniversary of the creative problem solving skills are instilled birth of our province’s college system. Since in students in all our programs, and it the first Board of Governors gathered in shows in the kinds of careers they choose 1966 to lay Seneca’s foundations, the past to pursue — in business, health sciences, five decades have been an extraordinary community service and technology. story of growth and evolution, focused on As demand for our programs continues providing great education for hundreds of to grow, so too must Seneca. Construction thousands of students. is well underway at King Campus, which Over the next year, Seneca will be host- will allow us to welcome an additional ing events and activities to commemorate 1,500 students annually, beginning in Sep- our first 50 years. We will also be embark- tember 2018. ing on the next leg of our journey with new Construction is also underway for academic and strategic plans. the Centre for Innovation, Technology As we map the path forward, we are and Entrepreneurship at Newnham reminded of the vision Seneca’s founding Campus. This exciting new innovation President Dr. William T. Newnham had hub will include space dedicated to cross- for the kind of educational experience our disciplinary learning and training, business institution would produce: “The Seneca incubation and acceleration, a gallery for graduate will make an informed and per- student work and Indigenous artifacts and ceptive citizen, well-fitted to give much of laboratories for advanced manufacturing himself to others and to derive much from and design. David Agnew life’s experiences.” These exciting projects complement the Seneca graduates, whether from our great work being done across Seneca by our earliest days, or from last spring’s convoca- students, faculty and staff. They are also tion, continue to amaze us all with their the direct result of the positive reputation accomplishments, and their commitment to we’ve established over the past 50 years, In a world of uncertainty, give back in support of current students. thanks to you—our alumni. that cries out for positive and Our alumni share a certain kind of work Keep up the great work. inclusive leadership, a Seneca ethic and pragmatic outlook that sets them attitude goes a long way. apart. In a world of uncertainty, that cries out for positive and inclusive leadership, a Seneca attitude goes a long way. We see that in the many ways our graduates are making meaningful contributions where David Agnew they work, live and volunteer. President This year’s RED cover story focuses on the ever-expanding creative economy. Our future prosperity relies on our ability to be ost creative, to leverage critical thinking, good /Fr Y K communication, and teamwork, just as S EN President Newnham predicted. UL Seneca’s Faculty of Communication, Art : SAK : and Design is producing countless gradu- photo ates contributing in flourishing sectors like RED 2016 3 UP FRONT Sylvia Jade Seneca’s YouTube star is proof that personality sells BUSINess ADMINIstration–MARKETING grad unlike many social media personalities Sylvia Ta (known on social media as who forego school. Sylvia continues “Sylvia Jade”) quit her job as a marketer to grow as a performer and hopes her last year because it was taking time away viewers will grow along with her. from her more lucrative profession as a “Being on YouTube isn’t about being YouTuber. With 193,000 subscribers, who an expert. It’s about having personality tune in for advice on fashion, lifestyle and and being able to connect,” says Sylvia. beauty, the demand for new content is “My value comes from knowing that I am high. Sylvia produces all her own videos changing and affecting someone’s life that and also posts a steady stream of photos I don’t even know. A lot of them consider on Instagram, where 32,000 followers me the sister they never had.” comment on her travel experiences, new Sylvia has developed a niche following outfits, hairstyles and the service she gets of young women, aged 19 to 25, who, at restaurants—good and bad. like her, are building their identities and Sylvia began posting on YouTube when their lives during a time of drastic change still in high school, talking about makeup in how we communicate and relate to products. Now, at 23, she is a social media each other. brand ambassador for companies like “I have YouTube friends who have Town Shoes, P&G, Unilever and Lancôme, more subscribers than me,” says Sylvia. whose products she discusses, applies or “But you have to remember that your models in her videos. To maintain a genu- content is different than everyone else’s, ine conversation with her viewers, Sylvia and so is your market.” is selective with her brand partnerships, choosing only those she loves. It’s a fine line, considering these companies are employing her to make them look good in the wild west of social media marketing.
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