Lloydminster Bobcats Advertising Guide 2011 - 2012

Partners, Players, Community: Strength Through Teamwork MoreMore Than ThanJust Just Junior Jr. A AHockey Hockey

Yearly Impressions 82,000+

Jr. B Bandits Sr. Border Kings

Figure Skating Minor Minor Hockey

2011/2012 Bobcats Advertising Guide 10 Reasons To Partner With The Bobcats

1. Improved Employee Recruitment & 6. The Team In Town Retention Simply put, the Bobcats are the most popular sports By partnering with the Bobcats, your organization is doing its entertainment in the community, and can often be found part to foster a better community – the kind of place your on the front page throughout the hockey season. employees want to start their careers in, raise their families in, and retire in. 7. Better Relations with the Local Government 2. New Business Exposure Our team is proudly supported by the mayor as well as The Bobcats offer your brand the most straightforward provincial and federal government representatives. When spotlight to citizens and makes a very positive your company supports the Bobcats, you have one more first impression. Advertising in the Centennial Civic Centre bargaining chip to help manage these relationships. generates over 82,000 impressions throughout the year. 8. Continued Education 3. In with the City’s Game Changers One of the main goals of our organization is to move players As a community-owned organization, the Bobcats are on to the next level. Bobcats players have done exceptionally endorsed and supported by many of Lloydminster’s most well in this area, racking up many scholarships worth nearly influential individuals. They take note of fellow supporters. $250,000 over four years.

4. A Gateway To Fellow Business Leaders 9. Be A Role Model The Friends of the Bobcats are taking the right first steps With initiatives that foster interaction and engagement now to establish the team as a pillar of the community for amongst all partners, we take deliberate measures to ensure the long-term. By getting on board early, you will be setting you get plenty of opportunities to prospect with your peers. the example for other organizations.

5. The Next Superstar – Thanks To You 10. It’s A Whole Lotta Fun Your involvement improves the environment surrounding the At the end of the day, getting engaged with a sports team is hockey team, which ultimately improves the on-ice product. the ‘funnest’ business investment out there. Expect nothing You will have played a role in recruiting the next , but a positive experience. David Dziurzynski, or .

2011/2012 Bobcats Advertising Guide Rink Board

Ice Logo

Glass Signage

Player/Penalty Box Door

2011/2012 Bobcats Advertising Guide Ice Level Opportunities

Ice Logos • Largest logos in the arena. Rink Board • Most engaged impressions. • Focal point of any on-ice activity. • Replaced twice per season to ensure • Viewable from every seat. clean and crisp look. • NHL quality laminated vinyl. 8’h x 8’w (middle) $3,200/year • First right to 2012 Allan Cup advertising. 6’h x 6’w (side)* • Greatest chance of appearing in *includes an ice logo at Russ Robertson Arena television highlights and media photographs. 3’h x 8’w $2,000/year Glass Signage • East side of the ice surface. • Prime viewing during any action at this end of the ice. Player & Penalty Box • Will often appear in newspaper photos Doors and television highlights. • Any door at ice level. 6’h x 4’w $1,000/year • Prime viewing during all action near the player or penalty boxes. 3’h x 2’w $800/year

2011/2012 Bobcats Advertising Guide Section Sponsor (both sides of entire railing and bottom of all seats)

Stair Arena Signage Wall Board

Running Banner

2011/2012 Bobcats Advertising Guide Arena Sign Opportunities

Section Sponsor *New For 2011* Arena Wall Board • Signage on both sides of the railing above the section. • East or west end walls. • Logo stickers on bottoms of all chairs in • Highly-visible area above busy section of the section. ice. • Commands the largest surface area in the • Part of the arena all-year round. rink. • Lasting impression for people finding 4’h x 4’w $1,200/year their seats and people sitting on the other side of the arena. Running Banner $2,000/year • Section walls just behind rink glass. • Stands out with little competing signage nearby. Stair Signage • Highly visible from opposite side of arena. •10 stair advertisements facing the ice 2’h x 12’w $900/year surface. • Noticed by people using the stairs and by audience members across the rink. 5”h x 23”w $600/year

2011/2012 Bobcats Advertising Guide Player Advertising

Player Jersey Back • Exposure at all 60 regular season games. • Highly engaged impressions. • Additional media exposure. $1,000/season (one home and away)

Team Pants Team Jersey Shoulders • Logo on front of all hockey pants. • Logo on both shoulders of all player jerseys. • 20 players dressed per game. • 20 players dressed per game. • Highly engaged impressions. • Highly engaged impressions. $3,000/season $3,000/season

2011/2012 Bobcats Advertising Guide Bobcats Game Day Program

• This year the Bobcats are switching to a sharper looking full-colour magazine style game day program. • Your company message shares the page with intriguing team content that draws attention to your nearby advertisement. • Game day inserts and time-sensitive promotional sweepstakes ensure over 3,000 copies are sold over the course of the season.

Full Page $1,000/season Half Page $750/season Business Card Listing $275/season

Roster Insert • Updated on a game-to-game basis. • Main source of information for both teams’ rosters and stats. • Provides a recap of the Bobcats previous game. •Includes the current AHL league standings. 3.5”h x 2”w $1,000/season 1.5”h x 2”w $ 500/season

2011/2012 Bobcats Advertising Guide Bobcats Game Day Advertising

Game Day Sponsor Your opportunity to be the center of attention during the next Bobcats’ home game. • Logos on all game day advertisements including newspaper, radio, and television. • At least 12 in house announcement recognitions. • Promotions table located in the lobby by the main entrance. • Rights to one intermission activity. • Opportunities for giveaways and promotions throughout the game. • 10 Tickets for your staff and families. $500/game

Game Announcements Starting Lineup Sponsor (announced before anthem) $1000/season Powerplay Sponsor (approx. 5-10 announcements per game) $1500/season Penalty Kill Sponsor (approx. 5-10 announcements per game) $1500/season 3 Stars Sponsor (immediately following the end of the game) $1000/season

2011/2012 Bobcats Advertising Guide Print and Online Advertising

Pocket Calendar • Distributed to 4,000 fans at the beginning of the season. •Constantly referred to by fans throughout the year. • Your logo is placed directly beside calendar dates.

$275/Season

Website Link • Central hub for all Bobcats news and stats. • Displayed on the right hand side of main homepage. • Linked to your company’s website.

$250/Season

2011/2012 Bobcats Advertising Guide Watching The Game

Season Tickets Lloydminster Bobcats season tickets are an excellent way to support the team. A season ticket will save you over $3 per ticket and includes our first two home playoff games. One Adult $250/season One Senior $200/season Family (4) $150/season each

Luxury Box Rental *NEW* Enjoy the game with a group of friends in full luxury! Rental includes 6 or 8 admission tickets, and renters may bring in as many additional people as they want. We supply you with Boston Pizza food and your first round of drinks. 6 Person Luxury Box $450/game 8 Person Luxury Box $600/game

2011/2012 Bobcats Advertising Guide Advertising Packages

‘ The Game Changer’ - Major Sponsor

• In ice logo (middle) • 3 glass panes (4’ x 6’) • Full page program ad • Website homepage link • In-house recognition • Sticker on marketing vehicle (3x per home game) • 2 games in the 6-person • Spot on building exterior luxury box OR spot on media board • 2 tickets to the year-end • Large panel on game-day banquet program insert $8,000/season Value - $11,825/yr

‘Maximum Exposure’ Package

• In ice logo (side and Russ) • Website homepage link ‘Friend of the Friends’ Package

• Wall sign • Spot on pocket schedules • Rink board • Game Day Sponsor

• Full page program ad • Game day sponsor • 1/2 page program • 1 game in the 6- ad Person luxury box • Panel on game-day • 1 game in the 6-Person program insert luxury box $2,800/season $5,500/season Value - $3,700/yr Value - $7, 825/yr

2011/2012 Bobcats Advertising Guide Lloydminster Jr. A Bobcats Hockey Association

The Lloydminster Jr. A Bobcats Hockey Association is a non-profit organization. All funds raised during the season go directly back into the club’s operating budget to fund ice rentals, player education, equipment, billet funding, and much more. Advertising with the Bobcats will ensure your money stays local, and in many cases will be re-invested throughout the community.

Sponsorship and Advertising General Inquiries Inquiries

Malcolm Radke (780) 871-0900 Business Manager Box 1122 (306) 830-7288 Lloydminster, AB [email protected] S9V 1E9

Proud Members of the Junior Hockey League

2011/2012 Bobcats Advertising Guide