Blue Moose Consulting Newsletter

Volume 14, No. 10 • October 2017 Talking Health: A Healthy Teen Spirit

ow that you have a product strong conversations within our communities about thriving health food store, conducting best enough, you can finally build your responsibilities and guidelines for making business that is capable of surviving any Natural Products Teen set to be newer, better generations. It is natural to market changes or economic challenges. We Nsomething parents will take notice want to do this, and we must do it naturally! ignore the teen and Senior markets at our of, because, if you haven’t noticed, we have We have to redefine “the formative years” as own peril: how are you doing with in-store some crucial concerns about the proper pre-birth till mid-twenties; and we have to merchandising to encourage these groups to development of our innocent teenagers get more involved, stay involved and take the “discover” in your store? Up for the task to growing up in these conflagrational times! roles of educator and “elders” more seriously. make changes, and deliver the goods? Today’s children need better stewardship, So when I hear retailers say that the So this article is not to expect the and our Local Community Health Resource market is not there; that “I have tried and the miraculous, where you will see a stream of Centers have to provide choices to support consumer will not buy,” then I conclude that tweens and high schoolers and college-aged this need. we have several problems that have to be kids flood your stores: but there should be an It all begins with the diet. There is some addressed. First, the larger teen market today effort to bring them in (a few ideas for the innate conflict that arises in the Teen Years, has a bloated—a gargantuan slice—of our older young crowd are hair clips and nail where our children simultaneously want to nation’s GDP and that is not from allowances polish and clean sports nutrition), but the push the boundaries of affirming their own or side jobs: parents for the most part feel idea is to wake up the parents to understand power and they join in rebellion with their that their children need to have things, and that their family could use some help with cohorts and clans to reject good food as being so they allow their children to get them. the nutrition portion of their child-raising conformity and fascism. All the while, their (talk about a definition of topsy-turvy!) chores. Give them solutions, make the self-righteousness makes them impossible to Second, if we abdicate the main protocols clear, and encourage parents to reason with. Ah, the joys of parenting in the responsibility for good nutrition for our learn the wily ways of gaining compliance. teen years. community’s youth to other market sectors, The biggest problem will be getting the Parents, who used to bring their little then we are also running the most absurd youth of America to believe that kids with them shopping on their excursions business game-plan for maintaining relevancy supplements and nutrition are worthwhile: to the health food store (oh, they were so in the marketplace that one could ever that taking a pill can actually make you enjoy cute then), are happy to exhale for that design. We are ignoring the next generations, life more (this is hard because teens are one moment to escape for a while to load up the hoping that they will find healthy of the two age groups that have the highest family groceries and get away from the conditioned habits sometime in their late aversion to swallowing pills, etc.: the other brooding snarks at home who are either twenties. We are hoping that another hip- being the elderly!) hiding in their room, or glued to a machine natural culture will emerge against the tide When I first started working in health or missing in action over at some friend’s of wall-street cultured homogenization and food stores in the mid-1980s, I had kids from house. These parents need to be jolted out of the youth of America will just intuitively at least 3-4 high schools coming to my health their parental stupor and alerted that gravitate to our stores through an osmosis to food stores “for things.” Now Washington, solutions are at hand. That good health and become regular shoppers of natural health. DC is not your normal city, but there was a nutrition can lead to more understandable No: we have to profess the truths of lifelong genuine interest in herbs (and Organic behavior nutrition for optimal health, and we must do agriculture), and vegetarianism and the Yes, a child becoming a teen brings very it with focus and resolve. You must want the environment. These days, hair coloring is a special nutritional needs, and the parent who teen health market; you must create it and huge draw: and brushes can be a definite takes on the challenges of getting compliance win it! Even people who never paid attention draw, and I will discuss the potential of to appropriate nutritional supplementation in school would call the current plan of liquid herbal extracts later in the article. The during these teen years may not only find action d-u-m-b. best health fad that can be promoted is their child again, but they also may do And of course, we have that other JUVO as an organic on-the-go meal, and the greater good to garner the physiological altruistic intention to realize: that we are in most important trends that we need to foundations in their child’s development that the health market, and that our main conceptualize and develop are nervines and can assist good health and mental stability customer is not the 30-50-year old, but adaptogens and homeopathy. Get ready to through a lifetime. Parents are still in control rather everyperson. That our stores need to change the way that you think about of that dynamic—and they will accept the be outfitted to encourage and benefit every creatively marketing health. direction—if they are guided! We know step in the life cycle. We need to be the Let’s have that necessary first look at the parents want the best for their children, and connect-the-dots so that people in every larger marketplace, and what we are missing. they need to be shown what the best is for neighborhood know that when they have In understanding the parents’ mindset, let’s their children nutritionally! their most current health challenges, that the put the big numbers on the table first. Family That said, why have stores not seen this place to go is their local health retailer! budgets work somewhere along these need, and understood the possibilities of this This does come back to good business, numbers (for an average middle-class family): market? Do stores think that parents stop because if we help parents to optimally care “Families can expect to spend between caring when their child hits 13? If we are to for their young ones, and make health food $12,350 and nearly $14,000 a year, on create a better society (and things definitely stores hip again—and go to great lengths to average, to raise a child.” Two or more kids, have to stop going down the sewer drain help and guide Seniors to care for themselves soon, or else...!), we have to have serious in their later years—then we will be that continued on page 2 A Healthy Teen Spirit balance world!) WOW, that is a lot of attractive to many). That said, you first have continued from page 1 money! Couldn’t some of that go to to look at the real estate allocations in your investments in health? Nobody is gonna store. Kids and Teens sets should be grown consider this unless you help them to from 1-2 shelves to 6-8 shelves, as a OMG!! Nationally, $157.6 Billion is spent on understand. Formative Years category. Make the signage teens every year in America. “Where is that money going,” would be a clear: Teens here. Different ideas will Overall, the cost of raising a child in question that my economical Mom would succeed in different areas, but some things America today is $233,610 (for a child born ask (she should be in charge of the will be constant: sports, stress, energy, clear in 2015) according to a report from the government because she has always been and calmed minds. Department of Agriculture. Surprisingly, perfect in handling her family money Have some fun, and remember the irony that number only covers costs from birth resources)!!! The research facts are and sarcasm that infiltrates teen life through age 17, and does not include the interesting: teens are spending most of their continued on page 6 costs of what we call higher education money on food. So, in this Brave New World, (College) in this country! If we all can kids are not happy with the food and meals acknowledge that college in the USA today is at home. They are listening to their brains, NEW from a ridiculous cost (no intelligence in the which are great tempters, as the biggest food Aroma Land Wellness management of that budgetary equation by choices these days are fried chicken and the powers that be), then it would make coffee. Teens are eating their junk food out, Aroma Land Wellness is now in sense to also outfit our students at this and they are choosing grease and caffeine the honey business + so BMC is critical time with more than iMillion (more than the old days of cigarettes; though now in the honey business contraptions and Bose stuff, and Ikea and they are also finding budget allocations for We could not possibly be happier beanbags. It would make sense to feed the the underground economy, where pot lives!) Introducing Solbee Wellness mind and keep the immune system strong, Music: kids consider it free now. Technology: and maintain digestive health and keep birthday presents. The money is going to CBD honeys + herb-infused anxiety and stress at bay. Parents, re-figure food and clothes, and the winner is food! honeys your school shopping list, and keep the care The marketer would say, let them seek some • HONEY + CBD hemp-infused honey packages outfitted with care: and make the of “my food”, then: let’s think with a clear 3 flavors: child understand the reason for the nutrition head beyond kombucha. Make the daily raw ~ All Natural Hemp honey before they hit the books. blender drink the norm, and probiotics the Amazing that these concerns are not ~ Citrus Blossom Hemp honey most intriguing story on earth! The numbers ~ Lavender Hemp honey standard procedure at school open houses, for teen spending read this way: food (24%), and that stress is never mentioned in the clothing (19%), cars (9%), accessories and Wholesale/retail: $20.00 retail: $40.00 6 per flavor to the : sold by case classroom as kids prepare for their big tests. cosmetics (9%), shoes (8%), video games (now that is smart education!!?). Optimal only (8%), electronics (7%); followed by music, Size 6.1 oz. 500 mg CBD (21 mg. per nutritional health equals optimal school movie, and events. Facts on the table: what performance! So, that brings us back to the teaspoon) in standard honey jars do we do next? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ parents. Kids are fickle, but they know what they ^ HONEY herb-infused-honey It is natural for the parents to want to like. Some kids hibernate in their messy The famous original Solbee honey should give their child everything that they can: rooms, a sanctuary. Others obsess in the be on your shelves primal. How can we get them to put game room or on the ball field. Their Full case only: 12 each per flavor nutrition and health at the top of the attention goes to what attracts them. Let’s carry all 6 flavors. 12 oz. each shopping list? just imagine that a teen time-travels to your wholesale $6.00 - retail $9.95 Since money doesn’t grow on trees, store aisles right now: what would they see?? SolBee's hand crafted infused honey is part maybe the parental units should re-direct There is no room at the inn. Their tribe is of America's epicurean foodie movement. the money that they allocate for their not recognized. There is nothing to see here: 6 flavors (12 per case) children’s happiness to go less directly to the go home. ~ High Desert Wildflower honey child’s hands and more to the child’s health. Are you ingenious enough to relate to ~ Cinnamon infused honey Today’s numbers (yearly): kids today, aged what they may like? Can you create that ~ Lavender infused honey 12-14, are spending $2,767, while 15-17-year alluring temple that makes their brain want ~ Vanilla Bean infused honey olds are making purchase decisions at a to “go there” and do you make your store an ~ Red Chile infused honey $4,923 clip. WOW (this is one perk of enticing enough place for the growing buck ~ Jalapeno infused honey growing up today that I would probably and doe to want to linger? The youth of + larger size: enjoy, although I would never want to be a today are more complicated than beads and High Desert Wildflower honey child today in this dangerous and out-of- ear-rings and incense (though these are 24 oz. larger size http://solbee.com Newton Homeopathics https://www.facebook.com/SolbeeHoney/ LAUNCHING October 12th: Newton Homeopathic Creams ~ Rocky Mountain honey, USA (no China: no Mexico) • Arnica Lotion • Bee~Bug Bite Cream • Hemorrhoid Lotion • Trauma Lotion ~ Founder Brian Long has been in the honey business since 14 years old & he is ~ Sanitary airless pump dispenser ~ for external use only ~ for ages 2+ now settled in Santa Fe, New Mexico. Price: Wholesale $9.50 MSRP $19.00 All 1.1 oz. Partnering with Aroma Land! N226 Arnica Lotion: formulated for symptoms associated with trauma, surgery, strains & sprains Introducing Solbee Wellness such as bruising, swelling, pain & stiffness. ~ the proprietary techniques for infusing N224 Bee~Bug Bite Cream: formulated for symptoms associated with bites & stings such as honey accentuate the experience!! pain, burning, itching & swelling. ~ Squeezable plastic (PET) N223 Hemorrhoid Lotion: formulated for symptoms associated with hemorrhoids such as itching, inflammation, engorgement & stinging, burning pain. ALL ship Fed Ex Ground N222 Trauma Lotion: formulated for symptoms associated with injury, trauma or surgery such “Intro Deal” on the first honey as pain, stiffness, swelling, bruising & inflammation. orders received through 01.01.18 ASK ABOUT THE EXCITING 30th Anniversary Intro Discounts 10% OFF per initial order Made in America ~ Family-Owned • 1987-2017 • 30 Years of Excellence THINK Holiday !! Mind body earth • Honey with integrity

2 Blue Moose Consulting Newsletter

4th Quarter Promotion to Grow Your Business Herb Pharm® is Here: It is Immune Season Reach for The Gold— Get Serious About Immune Season PROMO Great Deals + possible deep-discounts on many items through Dec. 31st Nurturing Naturally for 30 years it is easy to get 25% OFF items & even easier to get 20% OFF now! Celebrating Newton Homeopathy this Winter Season! HOW TO BUY AND SAVE (see sales promo parameters below) Health Support for the whole family: from Kids to Pets! PROMO PARAMETERS for two promo brackets ~ featured + bonus products MIX & MATCH any 12–24 ‘Featured Products’ for a 20% discount OCTOBER Promotions: MIX & MATCH any 25 + ‘Featured Products’ for a 25% discount 20% OFF select OTC formulas BONUS: Meet the parameters from the Featured Products and you can then choose from a selection of Bonus Products (listed below) that will qualify^ for the same discount as the Liquid or Pellet complexes listed below^ (Qty 4+ per SKU) Featured Products on your order. No minimums. Applies to 1, 2 + 4 oz. sizes. All month! ~ Shelf tags announcing the sale included with your order GROW BUSINESS with these items: • Dust~Mold~Dander • Panic Button! FEATURED PRODUCTS: Get Serious About Immune Season PROMO • Sick • Kids Detoxifier • Daily Immune Builder™ liquid extract 1 oz., 2 oz., 4 oz. • Rapid Immune Boost™ liquid extract 1 oz., 2 oz., 4 oz. Why Choose NEWTON? • Herbs on the Go: Immune Season™ liquid extract 1 oz. ~ Expertise & Experience ~ Quality & Safety NEW ITEM: Part of a new line of herbal extracts coming out this Fall ~ Environmental Awareness ~ Variety & Selection portable, convenience + formulation with taste in mind! ~ Economical & Efficient ~ Easy to Use ~ Herbs of the Go! Will satisfy people looking for an herbal spray option! Herbs on the Go: Immune Season™ liquid extract 1 oz. Dust~Mold~Dander -- for associated symptoms such as labored breathing, All ingredients are Certified Organic or sustainably wildcrafted: congestion, sneezing, runny nose, watery eyes + skin irritations. Black Elderberry, Astragalus, Echinacea, Eleuthro and Ginger. Enjoy this fun, intuitive Spray option featuring Black Elderberry + Ginger. Panic Button! -- for symptoms associated with extreme or sudden panic ~~~~~~~~~~~~~~~~ such as anxiety, tension, stress or fear. BONUS PRODUCTS: Get Serious About Immune Season PROMO Sick Stopper -- for symptoms associated with colds + infections. WOW, look at ALL the sale items + a deal through December 31st!! 1oz. + 4 oz. Begin taking at the onset of symptoms. • Black Elderberry 1 oz. + 4 oz. • Black Elderberry Glyerite 1 oz. + 4 oz. Kids Detoxifier – for liver + kidney functions = for symptoms associated • Herbal Respiratory Relief™ 1 oz. + 4 oz. • Lung Expectorant™ 1 oz. + 4 oz. USDA-certified Organic Formulas with Organic Glycerin for Kids of all ages with toxicity such as newborn jaundice, hypersensitivity & sluggish • Kids Black Elderberry 1 oz. + 4 oz. alcohol-free elimination. Best choice formula for cough! • Kids Cough Crusader™ 1 oz + 4 oz.. alcohol-free • Kids Immune Avenger™ 1 oz. + 4 oz. alcohol-free TIME TO ENCOURAGE Jump~Start Your Health! • Kids Immune Fortifier™ 1 oz. + 4 oz. alcohol-free • Kids Throat TLC™ 1 oz. Multiple symptoms, but not sure where to start? • Soothing Throat Spray 1 oz. • Super Echinacea® 1 oz. + 2 oz. + 4 oz. Clear the path for your body to heal naturally through • Super Echinacea® veggie cap 60 ct. • Virattack™ 1 oz. + 2 oz. + 4 oz. That’s correct!! THIS DEAL IS THROUGH DEC. 31 detoxification, digestive balance + joint support. Help Your Customers get the drop on Immune Season 1987-2017 30 Years of Excellence Not represented by BMC in N J with Herb Pharm’s liquid herb extracts

KIDS are in School. Let’s keep them Healthy! OCTOBER Specials How to have the best Q3 Children Nutrition Promo EVER in your store? Use the Promotions to buy big, discount and gain new business Start to Highlight Aloe for Digestion Case stack the largest selection of healthy options for Kids + bring in the whole school and Immune Support ALL 26 31healthy Children’s products: Mix & Match Selected items One (1) order per ship-to location per month. Min 5 cases, Max 15 cases, full cases = 25% OFF 12 min for 15% off 24 max for 20% off • Baby’s DHA 2 oz. • Baby’s DHA Vegetarian 1 oz. • Aloe Gold Whole Leaf Juice concentrate 16 oz. • Baby’s Vitamin D3 Drops .37 oz. • Aloe Gold Whole Leaf Juice concentrate 32 oz. • Children’s DHA™ 90 ct. + 180 ct. + 360 ct. • Aloe Gold 30 tabs • Children’s DHA™ 4 oz.+ 8 oz.+ 16 oz. • Complete Omega™ Junior 90 ct. + 180 ct. • Complete Omega Junior™ 4 oz. • Aloe Gold 90 tabs • Complete Omega-D3 Junior™ 90 ct. • Ultimate Omega® Junior 90 ct. • Fiber Mate 160 tabs • Omega Boost™ Junior – Paradise Punch 6 oz. • Omega-3 Fishies™ 36 ct. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ • Omega-3 Gummies™ tangerine 60 ct. + 120 ct. Aloe Life Aloe Gold Whole Leaf Juice concentrate: like no other, this • Nordic Omega-3 Gummy Fish™ 30 ct. Therapeutic Aloe Vera Juice Concentrate provides the best value, and • Omega-3 Gummy Worms™ strawberry 30 ct. • Nordic Probiotic Gummies- Kids offers the greatest benefit as a true unfiltered aloe vera juice, minimally 60 ct. • Probiotic Gummies KIDS yummy berry punch 60 ct. processed, with a sour, salty, bitter taste as a true aloe juice should be. • Nordic Berries® Multiple citrus 120 ct. + 200 ct. Made from certified organic leaves, it is stronger than a 3:1 concentrate • Nordic Berries® Multiple cherry berry 120 ct containing yellow sap (remove 3 quarts of water from 4 quarts of aloe • Nordic Vitamin C Gummies tangerine 60 ct. + 120 ct. plus filtering to equal one quart of Aloe concentrate) with solids averaging • Nordic Vitamin D3 Gummies Kids wild watermelon splash 60 ct. 14,500 mg per bottle, 3rd party tested for accuracy: Activ Aloe Certified NEW items for Local Community Children’s Health Aloe Gold Tablets are the highest quality Whole Leaf Aloe Vera ever • Children’s DHA™ Xtra 2 oz. High potency omega 3 concentrate Ages 1-3 available in a tableted form! Processed through a unique, low temperature • Children’s DHA™ Xtra 90 count minis High potency omega 3 concentrate Ages 3-6 dehydration method to keep the delicate polysaccharide chains intact. • Ultimate Omega® 2X Teen minis Ultra concentrated omega 3 Ages 12-18 Whole Leaf also means all 200 nutrients are available in each preservative- • Omega Focus Jr. Concentrated fish oil plus synergistic nutrient Ages 6-18 free tablet. Great for traveling, and an idea choice for Winter-season • Nordic Flora Kids Probiotic Pixies Tasty, melt on your tongue probiotic powder Ages 3+ Immune support Other Kids, Bigger Kids Fiber Mate Tablets are the best Natural Stool Softener in the natural • Arctic Cod Liver Oil strawberry 8 oz. + 16 oz. • Omega Vision™ 60 ct. channel. A blend of vegetables, herbs, and probiotics (DDS-1 strain) • Omega Memory with Curcumin 60 ct. • DHA strawberry 90 + 180 ct softgels providing whole food chlorophyll and healthy food fiber for healthy • DHA Xtra™ strawberry 60 ct softgels • Omega-3 Phospholipids™ 60 ct. intestinal tract regularity. • Algae Omega 100% vegetarian 60 + 120 softgels • Nordic GLA™ 4 oz. - non-GMO New Zealand-grown borage seed oil Aloe Life #1 Herbal Superfood Talk about a complete + veritable Children’s Health Center! aloe vera: the 1st Step in Digestive Support Not represented by BMC in NJ, NC, SC, VA, WV & Philadelphia area

3 Volume 14, Number 10 • October 2017

Must have for the Winter Season Front + Center for all customers to learn about Dr. Ohhira’s October-November October Immune Oxylent® Promo^ feeds the entire 2-month Promotion Immune Oxylent® Immune-Boosting Effervescent Supplement Drink microbiome JUVO Vanilla Chai Boost, Maintain & Support your Immune System ® Organic Raw Meal. 21.2 oz. 15-servings • Vitamins C (calcium ascorbate + acerola fruit Dr. Ohhira's Probiotics ® An unbelievably PHENOMENAL juice powder) Vitamin D, Zinc Albion Minerals Complete probiotic system with taste with a clean aftertaste + Raw Coconut Powder! • 30-single serving stick ; LIVE cultures in a nourishing Buy ins: MSRP $25.95 prebiotic culture medium Buy 6 each = 10% • Three (3) delicious flavors fermented with live cultures ~ Blackberry-Lemon Boost Buy 12 each = 15% ~ Raspberry-Lemon Boost comprised exclusively from Buy 18 each = 20% ~ Tangerine Lemon Boost pure spring water, fruits, wild Formulated to Perfection • New accounts or new sku placement by vegetables, mushrooms and JUVO contains a synergy of 55 carefully-researched existing accounts will receive 25% on orders healthful ingredients to optimize your overall nutrition: of 3 or more of each flavor seaweed. a full color spectrum of whole grains, vegetables, • Immune Oxylent® reorders will receive fruits, sea vegetables, mushrooms, fibers, protein, 20% on orders of $200 or more. 7x-Winner probiotics & enzymes. From peel to root to stem * Free Shipping is at $200. Better Nutrition to leaf, our ingredients are naturally packed with ~~~~~~~~~~ nutrients. Dr. Hwang and his R&D team formulated NEW ITEMS Expected October 21 Best of Supplements a perfect synergy of ingredients that not only fortify Oxylent® Capsules Intro Offer: Award Winner your nutritional well-being, but also tastes great! JUVO Buy 2, Get 1 Free is also hypo-allergenic, and vegetarian friendly so ^AVA-verified whether you're young or old, fit or unfit, 4 exciting Formulas JUVO caters to all! ~ Oxylent Memory Formula + Cognizin Nature’s whole food supplement $23.99/ MAP MSRP $39.99 ~ Oxylent Restorative Formula + Antioxidants Sale costs from $21.60 to $19.21 ~ Oxylent Women’s Multivitamin & Minerals Do you know how to Gluten-FREE, Soy-FREE; Dairy-FREE, Yeast-FREE, + Superfoods nut-FREE. No Preservatives. No Artificial Flavors. ~ Oxylent Men’s Multivitamins & Mineral differentiate this uniquely-healing No Sweeteners (or stevia) + Superfoods probiotic? A healthy meal Certified Organic replacement. ^ Discounts are not given automatically. ® Achieve 55 healthy ingredients easily every day DRINKOXYLENTBREATHELIFE™ Dr. Ohhira’s Probiotics

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4 Blue Moose Consulting Newsletter THINK HOLIDAYS! October Deals Two (2) Month October–November $20 OFF orders $200 & up! Sure CBD companies are arising a dime Bodycare Promotion* a dozen but one is truly gaining traction Plus, FREE buyers gift of a 2 oz. The Bodycare Collection BMC is your best CBD company!! Rosemary & Mint travel size BodyLove Coconut Enter the CBD market with a company trusted 12 oz. bodycare $30 OFF orders $300 & up! through 31 years of business in the natural Clean & affordable, [+ not through distribution] channel to health food stores. • Shampoo • Conditioner Plus, FREE buyers gift of two, 2 oz. AromaLand now presents • Hand & Body Lotion • Shower Gel travel size BodyLove Cherry and Aroma Land Wellness • Massage & Body • Bath Salts 20 oz. Almond Offer the best, called C-Verified Hemp! ~ 50% margin bodycare line ~ including Pure Therapeutic Grade Essential Oil Blend: scented $40 OFF orders $400 & up! A website to base your CBD business on: & enhanced by Rosemary, Clary Sage, Cedarwood, Juniper http://cvhemp.com Berry, Peppermint, Bay Laurel, Lemon Myrtle and Vetiver. Plus, FREE buyers gift of Introducing C-Verified Hemp™ Satisfying! 100% Pure Plant-Based Ingredients, two 3.5 oz. BodyLove Chocolate the VeryBEST CBD Exceeds EU Cosmetic Directive Guidelines and Coconut by Aroma Land Wellness Buy 3 ea. per SKU = 10% OFF $50 OFF orders $500 & up! • Always THC Free [“no-T”] Buy 6 ea. per SKU = 15% OFF • Batch-verified levels of non-GMO CBD [C-Verified] FREE • Legal hemp, grown in America (Colorado) Buy 12 ea. per SKU = 20% OFF Plus, buyers gift of a BodyLove ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Travel Set • Environmentally friendly extraction process • State-of-the-Art Laboratory • Company Ethics of Fairness Aroma Land Essential Oil Promotion: (includes 2 oz. of all four flavors in • Quality Assurance via 3rd Party Analysis 10% OFF in units of 3 ea. travel friendly ! Almond, Cherry, • Full Traceability through every step of the process ~ Rosemary & Mint Essential Oil C Verified Full Spectrum Hemp Extracts 10 ml (1/3 oz.) beautiful new ! Enjoy this inspiring Chocolate & Coconut) 1 oz. dropper 125 mg, 250 mg, 600 mg, 1000 mg freshness for the hair and skin. Use as a diffuser blend for its Must use code: Autumn2017 to receive 3 flavors: Unflavored, Orange, Peppermint energizing effect and support for concentration. Great as a room C Verified Hemp Extract Balm , spray and as a natural freshening addition to mopping water. discount + buyer gift. 2 dosage sizes, 6 options * must mention “BMC Special Discount” to get 50 mg CBD per glass jar, 100 mg CBD per glass jar discounts with every order placed World's finest hand crafted healing oils • Balm–Cool • Balm–Warm • Balm–Soothing BEAUTIFUL NEW LABELS from Aroma Land and freshest ingredients for your skin C Verified Daily Caps 30 softgel capsules care. Nourish and protect your skin with • CV Hemp 10 mg • CV Hemp 25 mg Therapeutic Grade Essential Oils C-verified is full spectrum CBD: No-T. New Lower pricing! Calendula based skin care products. Shipping soon: pre-order: Order direct from the source + save. C Verified Hemp Extract Cream tubes: Carry the essential oils that are a scent above! www.calendulaskincare.com 3 sizes ~ 0.25 oz. ~ 2 oz. ~ 4 oz. Show you know essential oils: recommend Aroma Land

Cordyceps is back Get this bestseller back on your shelves! 4 ea. = 10% 8 ea. = 15% October Promotions* 12 ea. = 20% Immune Season Essentials ® The best-margin mushroom line Wellmune WGP GREAT SAVINGS: 90 veg caps. Best value! EXPAND your Business • 125 mg. 60 ct. • 500 mg. 60 ct. EXPAND your Selection • 250 mg. 30 ct. • 250 mg. 60 ct.–best seller! Cordyceps-Cs-4 Buy 6 ea. = 10% GET ENERGIZED + STAY ENERGIZED Make a dedicated Surya Brasil 90 vegetarian capsules. 400 mg each Buy 12 ea. = 15% section in your store 1 capsule Cordyceps sinensis mycelium Detoxify Your Beauty™ Buy 18 ea. = 20% hot water extract 24% polysaccharides, Wellmune® is a natural food ingredient that is 25% adenosine • Exotic Animals Nail Care • NEW Surya Henna for Eyebrows HOT! clinically-proven to safely enhance the immune system Mushroom Science® Cordyceps Cs-4 contains to help keep your body healthy. Patented, GRAS under • Tinted Lip Balms: 6 moisturizing colors, vegan, the active compounds that make the Cordyceps US FDA Regulations. Kosher, Halal, Kosher + organic mushroom unique, because they use the Cs-4 strain. non-allergenic + GMO-free Vegan Lip Balms: It took years of research and the analysis of 100's • 5 delicious flavors, vegan ~~~~~~~~~~~~~~~ + organic: Acai Berry, Cinnamon Cupuacu, OCTOBER: STOCK up for the Kids! of strains of Cordyceps mycelium to find one that Strawberry Buriti, Chocolate + Chocolate Mint. 10% OFF* 12 bottles+. contained the same actives as the fruit body: ® the adenosine + other nucleosides. And, of course, everyone needs to carry: Kids Wellmune is back in stock! Best Value + Best Results ~ Color Fixation Hair Care ……. a product perfect for all little ones…. Cordyceps Cs-4 extract may be the most versatile ~ Henna Cream: 15 options Same formula as before that is now an Orange Flavor. of all medicinal mushrooms. Hot-water/alcohol ~ Henna Powder: 9 options “My Family took our Immune Health today!” extracts provide the immune health benefits normally associated with the medicinal mushrooms, but also People color their hair NOW for the ^must mention BMC Discount when placing order Thanksgiving + The Holidays ~~~~~~~~~~~~~~~ provide a host of other important health benefits front + center with Surya Hennas NOW Don’t miss this offer! ends October 31st including balancing the HPA axis + for new customers Rev•Up Wellness featuring Abigenol® improving energy, stamina + endurance.* ~~~~~~~~~~~~~~~~~~~~ About Surya Brasil: Created with ingredients European Silver Fir Bark extract from the Amazon Rainforest and natural botanicals Rev•Up Wellness DEFENSE with Wellmune® ~ not combined with other specials. ~ must mention ‘BMC October Promotion’ when placing order from around the world, Surya Brasil is passionately Rev•Up Wellness ENDURANCE committed to creating the best natural, organic and Rev•Up Wellness VELOCITY with Wellmune® * These statements have not been evaluated by the Food & Drug vegan lifestyle products that promote health, wellness Administration. This product is not intended to diagnose, treat, BUY 2, Get 2 free of any RevUp SKU: cure or prevent any disease. and sustainability. Sold internationally in 40 countries, order more than once!! everything the brand makes is made with the utmost We want this product on your shelves for the Winter Setting the standard for quality in respect to the interconnectedness of all life and Health Season. medicinal mushrooms since 1994! environmental preservation!.

5 Volume 14, Number 10 • October 2017 A Healthy Teen Spirit Nordic Naturals® launched two smart continued from page 2 AROMA LAND SOY new products this year at Expo East: ® CANDLE* SALE Ultimate Omega 2X Teen minis (for ages 12-18), and the clear Omega Focus Jr. I am regardless of how intent the education (let All four (4) styles of the Terracotta guessing that you all understand the your sophomoric humor fly!). Remember ROSEMARY & MINT candles importance of Omega’s 3s, so I want for this that the health food store is supposed to be a 10% OFF October-November sale moment to concentrate on the words. “2x comfortable place to educate and feel at in units of 4 ea. per style Teen minis:” to the parent this designates home. • Cup Terracotta Soy Candle - 7.6 oz. that this is a higher potency, with a 80% I suggest an unassuming sign saying: • Terracotta Soy Candle - 7.4 oz. concentrate in a 90% guarantee of a natural ‘Teen Survival Kit’ that offers the • Classic Terracotta Soy Candle - 7.1 oz. triglyceride form for higher absorption. Dr. Ohhira 10 ct. Probiotics®, and the new • Elegance Terracotta Soy Candle - 8.1 oz. Good. To the Teen, it says “2x”, meaning Nordic Naturals® Ultra concentrated omega (2 wicks) stronger: and “mini”, meaning smaller and 3, the clearly-named Ultimate Omega® 2X The Aroma Land Rosemary & Mint soy easier to swallow. Now, to get that message Teen minis (for ages 12-18) and the clear candle is made with a hand crafted out there! For the rest of the year, you have Omega Focus Jr., and the Herb Pharm® terracotta red clay ceramic an opportunity to buy these products Stress Manager™ and Anxiety Soother™ reminiscent of pottery from antiquity. The (according to the Quarter sales parameters— and the Oxylent® Variety pack (open- terracotta ceramic container fashioned speak with your Nordic Rep) with a 25% for single purchase) next to a box of the in rich, earthy red clay brings a sense of OFF discount. So build the business by Sports Oxylent®. Make the shelf eye-level to warmth and tradition. Rosemary & Mint building a large display of this daily Omega- say, we want you to be involved in health, brings inspiring freshness with its blend of 3s for Teens. Rosemary, Peppermint and Spearmint along young shopper: here is some stuff for you. Omega Focus Jr. should appeal to The sign could read: Ohhira’s (digestion), with a wonderful blend of Cedarwood, Juniper, Sage, and Bay. everyone: parent, and teen and teacher and Oxylent® (energizing Multi), Nordic (brain), community. What is nice about the ® • Terracotta candle container hand crafted Herb Pharm (maintaining cool). And then, in our ceramic workshop in Santa Fe, NM packaging on this new product is that is at the bottom, add—Get exercise and rest! • Hand poured using natural soy wax states on the that it is for ages 6-18, so Create an intro-purchase discount when one grown by American famers in U.S.A. parents will have confidence in using for buys the whole kit! They will be thrilled • Soy candles are eco-friendly using those 13 years. Omega Focus Jr. provides and/or intrigued with the advice. They will renewable, vegetable source and not a 900 mg omega-3 per serving (240 EPA + 520 remember what they saw and will come back petroleum by-product DHA), plus phosphatidylcholine (herring later. • Natural. lead-free, cotton wick burns roe), magnesium, L-carnosine, and zinc. Yes, Make the shelf pleasant and appealing. clean it can be combined with the Ultimate Add Eco Lips® One World Balms™ and • Rich red terracotta clay offers traditional Omega® 2X Teen minis [or the recently Aroma Land candles. Utilize the nice sense of style launched, new stronger Children’s DHA™ profits on the two-month Bodycare Promos • Burn for approximately 50 hours, leaving Xtra 2 oz. (Ages 1-3) or the Children’s from Aroma Land and rotate between their a beautiful handmade container as a DHA™ Xtra 90 count minis (Ages 3-6)]. shampoos and conditioners (“affordable, keepsake. They need to see these products, so grow this clean & simple with delightful scents,” you • One of four collectible unique designs market that your store needs by promoting entice) and have a nice display of the Hair from our ceramic studio with styles for any prominently and marketing heavily. décor Doc “world’s strongest” Hair Clamps. Lips, Remember, the next generation is air, hair: we are speaking a language they can ~~~~~~~ Plan ahead, as it is Holiday Season: interested in Algal Omega, as they are more relate to now! November December sale will be prone to choose a vegetarian option: do not And, offer clean sports nutrition in a way the Ylang Ylang Ginger Terra Cotta leave these products out of the picture! Build that parents will feel comfortable knowing candles the foundation of a nutritional protocol with what they provide for their kids—or what a complete selection of Omega-3s, so that their teens buy at your store—is something parents know that this is the first choice of that they can trust, as they probably always expanded section from baby infant through what their children’s brains, and hormonal worry now about the products their kids the later teen years, when school pressure and immune support need: and let’s not want to buy on Amazon. Make your store and learning means that the brain should get forget the heart and the eyes and the joints the place for teen high school sports its optimal support. After you finish this and basic cell function. Find a way to offer a nutrition: the message and outreach can be article, admit that you can create one entire Saturday talk on the importance of Omega- easily crafted, and the best products are section—top to bottom—four feet wide, 6-7 3s for optimal cell function that speaks to available from your store! Teens want to shelves that would make a statement in your the needs of the growing child! spend money: and they may just like the community. Teens are welcome here: Stress. A 2013 survey by the American atmosphere and health messages that you families are welcome here. Train yourself on Psychological Association declared that teens offer at your place. how to present, and Voila! —more money are experiencing higher levels of stress than Two final things: I would like to compare from other places. More importantly: a whole adults: are you surprised? We may remember the situation of a teen or young adult body library of products for your the stressors of moving out of the house and shopping in your store to how you would community’s children’s health. You will be into the work world; and we all know we handle a young deer or a bluejay wandering proud and successful in this mission! have gobs of stress ourselves now, but the in your backyard garden. Let them wander: Now. Let’s speak to the parents. bombardment of stressors that today’s teens don’t bother them. Know they are seeing Nutrition is not an add-on: it is essential. We feel labels them the most stressed generation. things on their own terms. all already know the importance of Omega-3 That means they are more likely to be Second, build it, and don’t get antsy like Nutrition for the formative years, but we dysfunctional now—making their a child if they do not come right away. You have not fully embraced the challenge of experiences miserable—and later, where are performing your role, and be satisfied getting teens to get ample EPA/DHA in their stress-related health problems will certainly that you have built a garden that will attract! diet during their second big growth spurt manifest. Sure, we believe that we are the Make the shelves attractive and deal with after birth: how can we ignore this most affluent place in the world here in the the body systems so the parents can learn as responsibility?? We need the parents to USA, but our teens are screaming for health they shop: Digestive System, The Brain, understand this now too. What better support that they can feel. Teen depression is Sleep, and Energy. Your paint brush should message to the parents to promote Omega-3s more than a Smith’s song lyric: it is estimated ® begin with Herb Pharm Herbs for Kids; for Teens then to speak it loud and big at that 1 in 5 teens experiences some severe effective Homeopathics with Newton for least once a year, if not with a permanent bout of depression during these formative Kids; and now you have 36 products from Teen display? years. Nordic Naturals® that you can offer in this continued on page 7 6 Blue Moose Consulting Newsletter Do sugar or caffeine or fried chicken help market at your expense). Food: make an prepared to teach families about the body with stress and depression? Does anyone offer. systems, we need to be willing to discuss think that the regular supermarket fare is Maybe we should turn to the powerful anxiolytics and nervines and nervine providing substantial nutrition for a child nutrients available in our powerful plant relaxants and nerve tonics. Parents may not growing up today in a fast world; where the foods! know what is available to them, and kids may media bombards horrid facts that have to What do you know about the herbal actually just take naturally to the fun new upset and scare kids, and where they are foods in your aisle that will help? You have experience of the quick and easy use of liquid pushed to succeed in school, or else fall on many things available for support. My herbal extracts. Can the next generation the wrong side of the rich-poor divide? suggestions—investigate these herbs: Lemon relate to organic, wildcrafted non-GMO Rough times need the best nutrition possible. Balm: safe for all kids; Elderberry: a great herbs as something to learn for every health So where are kids getting that? Hmmm…. treat this immune season. I cannot imagine a consideration that they want to make better? For the fidgety and somewhat spoiled growing child who would not be psyched to Hmmm… Herb Pharm’s Kids formulas are child of every age who has gained the find out that Ginger was a preferred herb something every family should be made mistaken notion that they can reject what that can help when the stomach gets aware of: Nearly every formula will meet a food is presented at home and put on the unsettled: because when that happens, the need at some time from young child through table, we need to fight the battle intelligently. child wants to know that relief is close at the teen years. The formulas taste good if the Nutritional shakes can get the job done: if we hand. Digestive problems: introduce connection is made between use and benefit. teach parents how to do them. JUVO offers Aloe Life® Superfruits. Teens might even get But they cannot buy what you do not stock. 55 raw and organic nutrients, by the scoop. A the idea that Stress Manager™ is great {and 12 organic formulas: Dr. Recommended. brilliant investment! Build a Wall of JUVO, safe} for daily use, and Anxiety Soother™ is Time to make the space. and get the family involved. This can be there when the rough days mount! Homeopathy works so well on the young. made cool (and JUVO is designed for the As we know, stress and anxiety are An effective homeopathic formula is one of health food store; not designed to go mass natural, but our responses can be natural too, the most wholistic approaches to nurturing Adaptogens are defined as non-toxic naturally. In their 30th year, Newton substances that have a normalizing effect on Homeopathics deserves the credit for the body and elicit a non-specific response to having the best, most original and most HERB PHARM stress and a wide variety of stressors. As teen complete line of homeopathic remedies for ~ NEW ITEMS (shipping now) years move into young adult years, it is time kids. Considering making a Teen Healthcare Both these items have proven to teach the tools of the adaptogens: to Center: Newton’s next to Herb Pharm® is the instantly popular. Ancient herb parents and children! If schools are not continued on page 8 traditions, now in liquid extract form: • Boswellia liquid herb extract 1 oz. New products from Nordic Naturals® centered sustainably-derived oleo-gum resin from on KIDS! trees grown in India cross-merchandise with Inflamma Response Childhood is a time when proper nutrition is critical to the optimal development of body, +/or Flexible Joint™ immunity and brain in children. As we are all aware, the diets of kids are at some of their • Coleus Forskohlii liquid herb extract poorest levels ever, so supplementation during this time is critical. 1 oz. (Plectranthus barbatus) Certified organic roots direct-sourced • Children’s DHA™ Xtra 2 oz. High potency omega 3 concentrate Ages 1-3 from India • Children’s DHA™ Xtra 90 count minis High potency omega 3 concentrate Ages 3-6 ® Cross-merchandise with Blood Pressure • Ultimate Omega 2X Teen minis Ultra concentrated omega 3 Ages 12-18 Support, Heart Health™, as well as • Omega Focus Jr. Concentrated fish oil plus synergistic nutrient Ages 6-18 Calm Breath™ and Pollen Defense™ • Nordic Flora Kids Probiotic Pixies Tasty, melt on your tongue probiotic powder Ages 3+ {Michael notes: “what an amazing herb!”] ~~~~~~~~~~~~~~~~~~~ Fish Oil for the Next Generation ~ Saw Palmetto caps: still • Ultimate Omega® 2X Teen minis for teens aged 12-18 ‘Buy one- Get one FREE’ Triglyceride form for better absorption of essential omega-3s. Delicious natural strawberry flavor How can you beat that offer: re-gain your 586 mg EPA/456 mg DHA # 06110 60 softgels NON-GMO-verified Saw Palmetto business ® • Nordic Flora Kids Probiotic Pixies 3 Billion Live Cultures Ask your Herb Pharm Rep for how to Tasty, melt on your tongue probiotic powder that melts in your mouth! capitalize * Dairy Free * Vegan * Stable yummy natural strawberry/raspberry flavor ~~~~~~~~~~~~~~~~~~~ Lactobacillus rhamnosus GG + Bifidobacterium lactis BL-04 “Herb Pharm-Quality” 30 packets # 01678 Sugar-Free: erythritol, xylitol 0 sugars/0 carbs Reminder: the herbals with the biggest • Children’s DHA™ Xtra 2 oz. concern for genetic modification: Alfalfa Triglyceride form for better absorption of essential omega-3s + Cornsilk. Proudly note that your Herb purified deep sea fish oil from anchovies and sardines Pharm® liquid extracts of Alfalfa and natural berry punch flavor measured dropper for easy dosing Cornsilk are certified organically-grown 255 mg EPA/535 mg DHA # 02725 NON-GMO-verified on the Pharm, in the GMO-free county • Children’s DHA™ Xtra 90 count minis of Josephine, Oregon [in the heart of the Triglyceride form for better absorption of essential omega-3s Siskiyou Mountains] purified deep sea fish oil from anchovies and sardines * Alfalfa Extract is prepared from the natural berry punch flavor in small chewable softgels leaf of Medicago sativa plants which 165 mg EPA/375 mg DHA # 02721 NON-GMO-verified have been certified organically-grown by Organic Certifiers. • Omega Focus Junior 120 mini softgels Aged 6-18 To assure optimal extraction of Alfalfa's Triglyceride form for better absorption of essential omega-3s bioactive compounds, the herb is harvested purified deep sea fish oil from anchovies & sardines + herring roe extract before flowering, carefully shade-dried + easily-absorbed chelated minerals then thoroughly extracted. Available in EPA/DHA, Phosphatidylcholine. Magnesium, Zinc and L-Carnosine 1 oz. + 4 oz. glass bottles 240 mg EPA/520 mg DHA # 027885 NON-GMO-verified * Cornsilk is a single liquid extract and NORDIC-quality is also found in these formulas: Calm ~ Wild caught. Pure. Friends of the Sea-certified Bladder™ + Urinary System Support ~ Certificates of Analysis available upon request Made of plants and ethical choices™ ~ Nordic Naturals® products are never sold under any other brand!

7 Volume 14, Number 10 • October 2017 Blue Moose Consulting P.O. Box 557 Falls Church, Va. 22040-0557 got email? If you’d like to receive information by email, send your request to [email protected]

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A Healthy Teen Spirit continued from page 7 How to Reach Blue Moose Consulting Call as often as necessary: we want to be of assistance best apothecary on the planet, and these Kids Blue Moose Consulting • Michael Hennessey products will take up one nicely-displayed office: 202-588-8238 • cell: 202-236-3735 • fax: 202-986-9501 shelf! [email protected] • www.bluemooseconsulting.com We need to help our young. The same PO Box 557 • Falls Church, VA. 22040-0557 health principles of use apply for all human 3509 Connecticut Ave., NW, #150 • Washington, DC 20008 nutrition, except the dosing will be moderated for the young. There are some items that are Companies represented: known to be good and safe, and others that maybe should not be recommended until Newton Homeopathics Herb Pharm Nordic Naturals: adulthood. We already know most of these www.newtonlabs.net www.herb-pharm.com Pure and Great Tasting parameters, but unfortunately, we have been 800-448-7256 information: 541-846-6262 Omega OIls waiting for the parents to come to us and ask 770-922-2644 orders: 800-348-4372 www.nordicnaturals.com specific questions (and then maybe we could fax: 1-800-760-5550 fax: 800-545-7392 800-662-2544 special order something). Create the section, Conyers, GA 30013 Williams, OR 97544 831-724-6200 and maybe gain the exploration of the curious The Hair Doc Company Aloe Life International fax: 831-724-6600 teen. Maybe have the parents understand that www.thehairdoccompany.com www.aloelife.com Watsonville, CA 95076 they can find natural solutions in your store. 800-7 hair doc 619-258-0145 Surya Brasil This is the way that the natural products 702-331-4440 1-800-414-ALOE (2563) www.suryacosmetics.com movement moves to the next generation! fax: 702-331-2484 fax: 619-258-1373 516-328-0021 Blue Moose Consulting is willing to work Las Vegas, NV 89115 San Diego, CA 92107 fax: 516-328-0760 with you on building this set, and educating, Aromaland, Inc. Essential Formulas, Inc. New Hyde Park, NY 11040 and making it attractive. Want to get an entire www.aromaland.com www.EssentialFormulas.com Erom, Inc./Juvo school excited about a superior-quality 1-800-933-5267 972-255-3918 www.gojuvo.com vitamin-mineral Multi that can help with Santa Fe, NM 87507 fax: 972-255-6648 714-562-1515 Farmers Branch, TX 75234 energy while providing essential nutrients? Vitalah, LLC 800-558-Juvo (5886) ® Start pouring Oxylent , and suggest the www.vitalah.com Portals Pharma, Inc. fax: 714-562-1516 parents introduce the ease of packet-pour 831-724-6300 www.PortalsPharma.com Buena Park, CA 90620 nutrition for their kids, and let them try-and- fax: 831-761-3648 Ph: 651-5050-IHB Bodyceuticals like-and-feel. They tell two friends, and Watsonville, CA 95076 fax: 267-695-5181 Ph: (425) 333-5480. Oxylent® becomes the winner that it can be in Basking Ridge, New Jersey Mushroom Science Orders & fax: (425) 491 8354. your store. You have created demand! A www.mushroomscience.com Eco Lips, Inc Carnation, WA 98014 profitable Teen section: more money from 888-283-6583 • 541-344-8753 www.ecolips.com other places!! fax: 541-344-3107 Ph: 1-866-326-5477 Support all the lines we So, start today. With the new Ultimate Eugene, OR 97405 fax: 1-319-364-3550 represent: Independence, Omega® Teen 2x mini from Nordic Naturals® Cedar Rapids, IA 52401 Quality, Strength and their targeted Omega Focus Jr., you now have two new products to launch a new Opinions expressed in this newsletter are solely those of category. Blue Moose Consulting. Blue Moose Consulting is not paid for endorsing any products. As teens grow into their lives, caring about their own health, they will naturally Editor & writer: Michael Hennessey. Distribution and webmaster: John Holback. Graphics: Theresa Welling know when they can switch to the OTC Adult Homeopathic Formulas by Newton Homeopathics and the wide range of herbal formulas and liquid herb extract singles from Note: The BMC newsletter sale list is available by the first day of each month as a one-page faxable Herb Pharm®: they will have found something form that easily fits on the wall for quick viewing/decision-making. Want to receive all the deals on the that they can use and that everyone can trust. great BMC lines this via fax early every month? Call your BMC Rep and put in your request now. And that, my friend, is natural health! .

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