Undergraduate Prospectus 2017
Accredited by the University of Birmingham UCB 2017
Enquiries
Course Enquiries For initial enquiries about any of our courses please contact our Marketing Department: Tel: 0121 232 4300 Email: [email protected] To register to attend an open day please go to: www.ucb.ac.uk/he-opendays
Admissions Enquiries If you have a query regarding your application please contact our Admissions Department: Tel: 0121 604 1040 Email: [email protected]
International Student Enquiries For initial enquiries or further advice please contact our International Student Centre: Tel: 0121 232 2264 Email: [email protected] We Want to Meet U
Open Days for Entry in 2017 Open days provide an ideal opportunity to get a taste of university life before you apply through UCAS. You can see our unique facilities, judge how we differ from larger universities and see that everything from student accommodation, shops and a vibrant nightlife is right on your doorstep at University College Birmingham. Our open days run from 11am - 3pm Saturday Saturday 23 April 2016 10 December 2016 Saturday Saturday 2 July 2016 1 April 2017 Saturday 8 October 2016
To register to attend an open day, please go to www.ucb.ac.uk/he-opendays If you have any queries, please contact the Marketing Department: Tel: 0121 232 4300 Email: [email protected]
Applying to UCB Detailed information about when and how to apply for a place at UCB can be seen on page 59 of this prospectus. However, please note that due to the specialist nature of our courses, we will consider applications up to the 30 June 2017 if we have vacancies. For more information please contact the Admissions Department on 0121 604 1040.
2 www.ucb.ac.uk 3 Contents
06 19 22 Welcome to UCB Birmingham - Easy to Get to the Place to Live and Study
37 40 44 hired@UCB apprenticeships@UCB All the Help and Support U Need
58 59 64 Open Days How to Apply Entry Requirements
108 134 180 College of Food School of Hospitality, School of Sport Tourism & Events & Creative Services Management
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24 30 32 Student Accommodation Guild of Students Supporting Your Studies
47 48 50 Celebrating U Alumni International Students
67 68 92 Tuition Fees The Business School School of Education, Health & Community
208 210 Flexible Learning: Index Part-Time Courses
www.ucb.ac.uk 5 Welcome to UCB
From the Vice-Chancellor & Principal Choosing your degree and where you are going to study are two of the most important decisions you will ever make. The breadth of choice, both for courses of our ambitious development will see and universities, is greater than ever. It is a further £65 million invested in student important that the decisions you are about facilities in the heart of Birmingham. to make are the right ones for you as they Additionally, the main campus in Summer will affect not only your time at university Row continues to benefit from a rolling but also your future career and life chances. programme of improvements, including Clearly, an undergraduate degree is an the creation of a multi-million pound, investment in your future and I believe that state-of-the-art suite for advanced UCB’s undergraduate tuition fee is one food and nutrition studies. of the most cost-effective in the sector. In total, our £100 million investment Additionally, there is an exceptional range programme demonstrates UCB’s of fee waivers and scholarships available commitment to providing the best facilities to our prospective students. to deliver vocational degree courses that So why should you choose to study with are praised by industry employers. us at UCB? Well, we have a well-deserved Birmingham, the largest UK city outside reputation for outstanding support for London, is an exciting and fun place to live, students, high-quality courses that fully work and study. Whatever your interests, prepare graduates for employment, there is something for you with a range of superb practical facilities and strong, social, sporting and cultural activities that highly-effective links with industry. only a major destination can provide. That view is shared by the thousands of students from the UK and overseas We believe UCB is the right place for you who choose to study with us each year. to study, but don’t just take our word for it. Why not come along to one of our Open University College Birmingham is accredited Days, have a look at what we have to offer by the University of Birmingham which means and take the opportunity to speak to our that, alongside our own degrees, many staff and students? I know that if you take of our foundation degrees, BA and BSc the time to check us out you will want to courses lead to degrees of the University join us. of Birmingham, one of the world’s top ranked institutions. Please give careful thought to your choice of course and I look forward to welcoming The University is committed to improving you to University College Birmingham. the student experience and has invested £26 million on McIntyre House, a stunning Professor Ray Linforth new building dedicated to undergraduate Vice-Chancellor & Principal and postgraduate study. The next phase
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www.ucb.ac.uk 7 8 UCB & BIRMINGHAM
University College Birmingham
Accredited by the University of Birmingham UCB is in the heart of Birmingham, a city with one of the youngest, most diverse populations in Europe - not to mention more than 65,000 students. It’s a combination that creates a vibrant atmosphere, with plenty of nightlife, cultural attractions and excitement. All this activity is minutes away from our halls of residence in the city centre. Teaching benefits from our central location too: we’re based in the conference and hotel quarter, which means opportunities for practical experience are on our doorstep. Successful specialist courses depend on the best equipment and teaching facilities. We’re investing heavily in the right resources: McIntyre House, a centre for undergraduate and postgraduate studies, opened in 2014 and a further campus is planned for completion in 2018/19. Our approachable staff work with smaller-than-average class sizes to enhance the individual teaching experience. In addition to well-equipped classrooms, we have a comprehensively stocked, specialist library where students benefit from the latest e-learning resources.
www.ucb.ac.uk 9 A Great Place to Work and Study
There is nowhere quite like University Courses that Lead to Real Jobs College Birmingham. Not only are we We offer undergraduate courses in: Europe’s leading specialist in management Aviation & Airport Management courses for the culinary arts, hospitality and tourism management, but we are Bakery also situated in the heart of one of Britain’s Business Enterprise most vibrant cities. Our students enjoy the Childhood & Education best of both worlds, academic and cultural. Culinary Arts/Science Our vocational degree courses, Digital Marketing experienced tutors and strong links Events Management with business give students the skills they Food Development & Innovation need to tackle a career in a range of rapidly Health & Social Care expanding industries. As well as excellent Hospitality tuition, we pride ourselves on being a Marketing Management friendly place to study. As specialists, we Spa Management are not a huge university: our facilities are Specialist Hair & Media Make-up spread over three sites and within a few minutes’ walk of each building. Sport Sports Therapy Students are never just a number at UCB: Tourism our doors are always open to help and Youth & Community support you throughout your studies. In short, as a learning and life experience, UCB is hard to match.
Education with First-Class Rewards Ofsted awarded UCB its top In 2012, UCB was awarded full university accolade: status by the Privy Council of the United Kingdom in recognition of our expertise OUTSTANDING and excellence In the same year, Ofsted awarded us its top accolade: Outstanding The quality of our undergraduate and postgraduate courses, both full-time and part-time, is further underlined by accreditation from the University of Birmingham
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Recognition of Our Success and Expertise We constantly strive to improve our credentials and experience by being accredited to industry bodies and participating in external assessment schemes. We are recognised by government and employer bodies as a centre of vocational excellence. An Accredited Institution of the Centre of Excellence – Gold Star University of Birmingham recognition from the Hospitality Guild Affiliated with the Chartered Institute AA College Rosette 2013/14, awarded of Marketing (CIM) and the Chartered by the Hospitality Guild for our Management Institute (CMI) training restaurants Beacon College status awarded by Accredited by the Institute of Hospitality the Government The first HE institution to gain recognition We have been consistently awarded the from the Tourism Management Institute Hospitality Assured Mark by the Institute (TMI) for our foundation degrees of Hospitality Centre of Excellence recognition from the Institute of Travel & Tourism (ITT)
With the knowledge I gained from UCB, I felt equipped to take on the challenges I faced in hospitality businesses. Duane Tomlinson BA (Hons) Hospitality Business Management
www.ucb.ac.uk 11 12 U and Your UCB & BIRMINGHAM University
University College Birmingham comprises three sites – Summer Row, McIntyre House and Richmond House – which are within a short walking distance of each other in the heart of the city.
Hands-on Experience Residential Visits and Training Restaurants EU Exchange Students gain hands-on industry experience We arrange and fund many of the overseas preparing and serving everything from fast residential elements included in our tourism, food to silver service in our restaurants that sport and business courses. enjoy a great reputation with the public and professionals alike. Previous students have: Attended residential visits in Prague, Salons, Spa, Sports Injury Clinic Seville and Krakow and Gym Our spa boasts: hairdressing studios, Completed Erasmus+ exchange courses beauty therapy salons, specialist hair and with, the European University of Madrid media make-up studio, sports therapy (Spain), Troyes University of Technology clinics, a spa pool, steam room, sauna, plus (France), Kalmar University (Sweden) a multi-gym and fitness assessment suite. and Stenden University of Applied Sciences (The Netherlands) Work Placement Experience Undertaken an international exchange programme with San Diego State We are strong believers that there is no University (USA) and Mahidol substitute for industry experience and University (Thailand) that is why so many of our courses have work placements (compulsory or optional) built into the curriculum. Unlike many universities, we have a specialised team of employability tutors who will provide you with the necessary skills to source a work placement. In addition, the University has excellent working relationships with a range of employers, both in the UK and beyond.
www.ucb.ac.uk 13 Summer Row Summer Row is the hub of campus sector-leading facilities for the delivery life at University College Birmingham. of new courses. There are two new state- The majority of undergraduate courses of-the-art kitchens, called Innovate It and are taught here and at the newly-opened Create It, and two dedicated food science McIntyre House in nearby Holland Street. laboratories, Analyse It and Evaluate It. Summer Row is conveniently located by The kitchens and labs are complemented the bustling Colmore Business District, by a sensory suite for food testing, which is abuzz with top restaurants, trendy a videography and photography suite bars and cool cafés. Cambrian Hall, one of and a pilot plant room to study industrial the University’s two main accommodation processes. sites, is just 150 metres away. Summer Row Summer Row has a rooftop café serving is home to several facilities including: a daily-changing menu of hot meals, A specialist library (there is a second sandwiches, cakes, teas and coffee. library at Richmond House) A large café, featuring a varied food Resource Centre offering including a salad bar, is based Modern Language Centre on the 5th floor. The popular Cakes and Bakes shop, selling delicious bakery Knowledge Transfer and Research Centre products made by our students, is on Guild of Students the ground floor. English Development Centre hired@UCB: careers, employability UCB excels at courses in culinary arts, and enterprise service food and beverage service, bakery and confectionery and the University’s award- Training restaurants, kitchens and winning training restaurants, the Atrium commercial bakeries and the Brasserie, are at Summer Row. Make-up studios The restaurants, open to students and Specialist effects/prosthetics studios the public, offer fine dining and casual A remodelling of the 4th floor has British and European cuisine and provide seen the launch of the University’s new the backdrop for special theme evenings Food Science and Innovation Suite with arranged by undergraduate students.
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McIntyre House McIntyre House is the University’s The ground floor also has EatSpace, spectacular new purpose-built centre for McIntyre House’s café, which serves undergraduate and postgraduate study. breakfasts, lunches, snacks and drinks and has a Starbucks concession. EatSpace The four-storey building’s stunning adjoins a landscaped courtyard in the heart design is underpinned by the latest of the city’s famous Jewellery Quarter. technology, a high-specification fit out, impressive functionality and cutting-edge An open-air ambiance is mirrored on the environmental features. top floor where there is a terrace – with seating, planting and a water feature – McIntyre House, in Holland Street, has two offering panoramic views across the city 126-seat lecture theatres and a 250-seat centre. The Summer Row site – and the flagship lecture theatre – the University’s Library of Birmingham - are clearly visible biggest – in addition to seminar rooms, from the roof terrace. comfortable tutorial studies and private meeting rooms. There are also break-out UCB’s Phase 2 development will spaces on all floors for informal discussions see a further £65m invested or a quick catch-up with colleagues and in student facilities. lecturers. ThinkSpace, on the ground floor, has glazed study pods for group work, such McIntyre House as presentation preparation and project represents an planning. In total, there are more than investment of 120 PCs available for students to use in modern, comfortable surroundings throughout the building. £26m
www.ucb.ac.uk 15 16 UCB & BIRMINGHAM
Richmond House Richmond House is the University’s main site for further education, and some undergraduate courses, including Sport, Specialist Hair and Media Make-up, Spa and Beauty Therapy Management, use the practical training facilities based here. It is also where you will find the gym, which has a wide range of cardiovascular equipment, resistance machines and free weights and qualified instructors who can advise on training courses. Gym membership includes access to the sauna, steam room and jacuzzi in the Spa, which is also based at Richmond House. The Spa has hairdressing studios and beauty therapy salons offering a range of treatments and services at reduced prices. Additionally, there are specialist hair and media make-up studios at Richmond House. There is a Sports Injury Clinic where the University’s Sports Therapy students offer a variety of services to professional athletes, students and members of the public. Students are trained to assess and treat patients with musculoskeletal injuries and deliver services such as massage and rehabilitation courses. UCB’s Sports Therapy students also offer sports therapy and strength and conditioning support to Student Guild sports teams. Richmond House, in Newhall Street, has its own café, library and resource centre.
www.ucb.ac.uk 17 18 Birmingham UCB & BIRMINGHAM
U are at the Heart A room in one of our halls of residence puts the best of both worlds on your doorstep. You’ll enjoy being part of a small, friendly campus with plenty of practical stuff nearby, including supermarkets, banks, cafés and an excellent choice of student budget restaurants. At the same time, you will benefit from being part of a 65,000-strong student population living life to the full in one of Britain’s most vibrant and diverse cities. With thousands of students to entertain, Birmingham really puts on a show: from music to shopping, theatre to food and comedy to sport.
Explore the City Many students who come to our open days take the opportunity to explore Birmingham while they’re here. For those that invest the time to look around, our location and the vibrant atmosphere often clinch the deal. Your studies inevitably come first, but hard work deserves rewards and there are plenty of those in the UK’s second city.
Alongside museums and galleries you’ll find an increasing number of gastronomic restaurants, cool and/or secret cocktail bars, and picturesque canals with waterside bars, restaurants, attractions and cruises. Lonely Planet (2016)
From Bargains to Designer Labels Whether you’re being careful with your budget or splashing out for a big event, Birmingham has a spectacular range of shops. Swanky designer brands can be found at Selfridges, The Mailbox, the Bullring and Grand Central - the recently opened £600m shopping centre which houses one of the biggest John Lewis stores in the UK. If vintage or bargain-hunting is your thing, then you won’t be disappointed with a visit to Digbeth’s quirky clothes stores or the Indoor Rag Market.
www.ucb.ac.uk 19 Ultimate Soundtrack Laughter (& tears) There’s no better place to build the on a Stage Near U soundtrack to your student years. When you’re working hard, it pays to relax Birmingham boasts major music venues and have fun. Birmingham boasts three showcasing international headliners, major comedy clubs and a host of pub including recent performances from: nights. Grander shows are always on at Jason Derulo Birmingham’s Hippodrome and numerous Ellie Goulding art-house venues feature cutting-edge productions. Ed Sheeran 5 Seconds of Summer Jess Glynne Beyoncé I came from China and decided Lady Gaga to study in Birmingham because Arctic Monkeys London is too expensive. But to Justin Timberlake be honest, UCB has been fantastic. Disclosure Everything is very convenient. Birmingham is ideal for overseas The concert venues, pubs and clubs of Birmingham offer an amazing and diverse students. It’s a dynamic city and range of live music. the people are very friendly. Want edgy club culture? It’s out there. Ren Shuyi Want to dance around handbags with the BA (Hons) Hospitality with girls? That lives on too. Both funky and fun Events Management thrive together in this melting pot of beat- driven nightlife. From old school hip hop to nu jazz, head-banging rock to Cuban funk; all musical tastes are catered for in Birmingham.
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Eat, Drink and be Merry Plenty to Do in the Day, too With such a large student population to Not everything happens at night. The city cater for, Birmingham is jam-packed with is reputedly criss-crossed with more canals great places to eat and drink, from trendy than Venice. A walk or cycle is a really street food markets and party nights to pleasant way to unwind or to learn more funky cafés and luxury restaurants for about Britain’s industrial past. special occasions. In fact, the city has As a designated City of Sport, Birmingham more Michelin star restaurants than any has Test cricket at Edgbaston, and top level other city in England outside London. football at Villa Park, The Hawthorns and The variety is staggering: Thai to pizza, St Andrews. The city hosts many major Chinese to burger bars - or try German sporting events like the Rugby World Cup, at the Frankfurt Christmas market. the Davis Cup, International Athletics and But the highlight of most students’ World Judo. It boasts more than enough culinary experience has to be a meal in leisure and sporting facilities for anyone Birmingham’s legendary Balti Triangle: determined to make a mark in their the epicentre of the curry capital of the UK. favourite activity. Thirsty? Bars abound, with student nights constantly on offer from Broad Street to Brindleyplace and your own discoveries in-between. MICHELIN STARS: more than any UK city outside London
www.ucb.ac.uk 21 Easy to Get to
Birmingham isn’t just a fantastic city – it’s a fantastic city in a fantastic location. As Birmingham is a major business centre, right in the centre of the UK, it’s incredibly well connected. Nowhere is too far away. The bright lights of Birmingham will keep you busy enough, but if you want to get out and about at the weekend or on holidays, then you couldn’t be better placed.
The UK’s Finest Heritage is Walking Distances Just Down the Road UCB is a short walk from a whole host Shakespeare’s birthplace, Stratford-upon- of transport connections: Avon, is a short journey away. You can New Street Station: 10mins experience the Bard’s dramatic legacy in Flights Coach Stop: 10mins action at the Royal Shakespeare Theatre Snow Hill Station: 6mins and explore the town he grew up in. Digbeth Coach Station: 20mins London is only an hour-and-a-half away. There are regular coach and train schedules – and with a bit of planning and student Birmingham to concessions, the tickets needn’t cost London only takes too much. 90 MINS by train
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Key
www.ucb.ac.uk 23 Choosing Your Accommodation
U are Home Knowing you have a comfortable place to live makes moving away from home and to a big city that little bit easier. We provide a comprehensive accommodation service, covering both University-owned and managed halls of residence and private accommodation within the city. UCB has a dedicated service to help you find the accommodation you need, and we are open throughout the year, including the summer vacation. Student Services is available to all students enrolled at the University. You can use the service on a drop-in basis, or telephone or email us for advice and information about any housing-related issue. Our aim is to provide you with a high-quality, safe, affordable and happy environment for both your academic and social life. Hall Managers, based in all University-managed accommodation, are responsible for your welfare and security as well as offering advice.
Halls of Residence We have different options to suit a range of tastes and budgets. More than 1,000 students can be accommodated in halls of residence and accommodation can be offered to all years and courses of study. The main contract is 42 weeks, running from September to June. We also offer contracts to students studying on Erasmus+ courses and students undertaking a period of placement.
Living at The Maltings is great due to a combination of things - the prime city centre location, its affordable price, the high-level of security making you feel safe and the facilities, including a bar, gym and shop, give it a real sense of community. Samantha Howard Marketing with Events Management
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www.ucb.ac.uk 25 The Maltings The Maltings is popular with students The gated, secure site has landscaped coming to UCB for the first time and is gardens and facilities include a sports hall, situated about 15 minutes’ walk from the fitness suite, student bar and a convenience University. There are 827 purpose-built store, Joshua’s. The student bar provides study bedrooms, including 809 en-suite the entertainment from bands and DJs and rooms, of which five are twin rooms. is the centre for fundraising activities and theme nights. All rooms are fully furnished and have telephone and television points as well Some ground-floor rooms have been as free wifi access. Each study bedroom designed to accommodate students is equipped with a booster heater and is with special requirements, including fully furnished. En-suite rooms have a toilet, accommodation for carers. As the rooms hand basin and shower. are all self-catering, you need to provide your own cooking utensils and bedding. A commercial laundry service, with washing and drying machines, is available. Weekly rent (2016/17): £95 standard £105 en-suite £156 twin All prices include heating, lighting, wifi and contents insurance.
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Cambrian Hall Cambrian Hall is the perfect student location, being just 150 yards from the main Summer Row site and a couple of minutes’ walk from city centre shops, bars, restaurants, rail and coach stations. With an excellent location and keen pricing, Cambrian Hall is a very attractive option for many UCB students. The purpose-built hall of residence houses 247 students. Popular with mature and overseas students, it is a self-catering hall with each “flat” accommodating 10 students in single-study bedrooms. Each flat contains a well-equipped kitchen and dining room. Bathroom facilities are shared between two students and comprise a toilet, hand basin and All rooms in halls shower. All rooms are fully furnished of residence and have telephone and television come with points and free wifi. Weekly rent (2016/17): FREE WIFI £86 All prices include heating, lighting, wifi and contents insurance.
www.ucb.ac.uk 27 Key Places
1 UCB Campus – Summer Row 2 Cambrian Hall 3 The Maltings and Sports Hall
4 McIntyre House 5 Richmond House
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Private Accommodation Applying for Accommodation Birmingham has a good choice of suitable, To apply for accommodation, affordable private sector accommodation. please use the following link: If you’re looking for a flat or a shared house, students.ucb.ac.uk/accommodation we suggest you visit Birmingham during Please complete all sections of the the summer to find the best place. application form in full. Acknowledgement Privately rented accommodation costs of applications will be sent via email. around £50 - £80 per week, excluding bills. Any specific requests must be listed under ‘special requirements’. Please note the majority of first-year students will receive their unconditional Living in halls is a great offer in July/August, so don’t worry if you opportunity to meet new don’t hear from us until then. friends and socialise, and it If you require further information, also helps you become more please contact our Accommodation independent. Eventually, it Department on: feels like your new home which you don’t want to leave. Tel: 0121 232 4131 Email: [email protected] Katarzyna Sroka BA (Hons) Sports Management
www.ucb.ac.uk 29 Guild of Students
Message from the Guild President The more you put into life at UCB, the more you’ll get out of it. Your course is obviously the main focus, but there is plenty to get involved with outside study that can benefit you too.
Joining a sports team or Guild society is a Events include: Varsity, Halloween, fantastic way to meet lots of new people the Christmas bar crawl, sports tour, and have fun. From my own personal the summer ball and many more. experience, these are friends that you’ll For further information before enrolment, make for life. Extra-curricular activities come and see us at open days and add another dimension to your CV and applicant days. We are always keen demonstrate that you have a well-rounded to actively get involved with new outlook on life. We have a diverse range of students and improve the range of thriving activities that are well supported activities we provide. You can also by students. Remember: don’t be shy, visit us at www.ucbguild.org.uk make sure you get involved in all aspects of university life and I guarantee you will Student Guild President not be disappointed. The Guild of Students puts on a number of events throughout the academic year, starting with the almighty Freshers’ Fortnight right through to the spectacular summer send off.
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Your Guild Working for You The Guild offers a number of services to students at UCB. The most important element of the Guild is the representation of the student body. This can be for general issues that affect the student population as a whole or individuals or for smaller groups with specific issues. Guidance and advice on many issues relating to university life as well as social and personal situations is offered. The Guild works closely with other departments at UCB, particularly Student Services, to ensure each student receives the help they require. Sports and Societies: Adventure Sport Netball International Basketball Rugby LGBT Cheerleading African Caribbean Music Cricket Autistic Photography Football Bhangra Pole Fitness Hockey Christian (multi-faith) Yoga Ju-jitsu Food Zumba
If we don’t offer an activity that interests you, no problem. Come to the Guild Office and speak to us, or email [email protected], and we will be more than happy to assist you in setting up and running a new society or sports team. We are always looking for new ideas to engage students and enrich their experience here at UCB.
www.ucb.ac.uk 31 Creating a Great Environment for U to Work in
Learning Spaces and Services The Academic Skills Centre (ASC) to Suit Your Needs The ASC (upper level of the 5th floor You can always find a space that suits Summer Row) is available to all students you at UCB. In McIntyre House, you can studying at UCB. The centre offers one-to- work quietly on a PC or choose an area one appointments with an Academic Skills designed to promote group collaboration, Lecturer to enable students to improve including study pods where you can view their skills in the following areas: your presentation on screen and practise Assignments and projects, including how your delivery. Summer Row has PCs in the to structure your work ground floor Resource Centre as well as the Essay writing – i.e. does your copy flow 9th floor Research Centre. and read well – and are you using the ThinkSpace on the 6th floor of Summer correct language? Row is a perfect place to meet and discuss Report writing skills group projects – and mind-map your ideas Tips on how to get a better grade on the glass wipe boards. Getting started with presentations – and how to improve them Building your portfolio of work How to use referencing Subject specific workshops Initially, I wanted advice on Understanding lecturers’ feedback referencing and one of my lecturers suggested the Academic ASC staff also meet with students to Skills Centre. A lot of students are discuss specific, individual needs and can apprehensive about asking for help provide advice on applying for Disabled but there is no need to be. Anyone Student Allowance and the full range of can get support. When I visit the support on offer to students in the ASC. centre, I can see the difference in the quality of my work. Richard Johnson BA (Hons) Hospitality Business Management
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www.ucb.ac.uk 33 The Library Service: English Language Support Beyond Books The English Development Centre also Whilst there is an extensive stock of books offers a free proof-reading service to and journals at our two libraries in Summer students for whom English is not a first Row and Richmond House, there is much language. Once you have submitted your more to our libraries than reference books. written work to English Language Support, We have an extensive range of e-resources our experienced team of proof readers accessible 24/7. On the 5th floor at will correct grammatical/spelling errors. Summer Row, there is space for silent You can then collect your work and make study and a laptop loan service. Your best suitable amendments. resource is the staff who offer support with your research inquiries, including dedicated Write a Great Research Project subject librarians. Your research project is a major part of your degree and allows you to choose English Development Sessions an area of research that interests you. Students for whom English is not a first It requires project management skills, language may need additional support creative approaches to data collection throughout their studies. UCB’s English and high levels of analytical skill. Development Centre (EDC) therefore We provide a comprehensive virtual offers both English Development Sessions learning environment with research and English Language Support. videos, written advice and guidance You may enrol at the start of each semester and examples of successful research for English Development Sessions. These projects, all to support you in carrying sessions run for two hours a week for five out a successful research project. We also weeks and include Academic Writing Skills, provide a research supervisor who will Academic Reading Skills, Grammar for guide you through the process via a series Academic Writing and Listening Skills of one-to-one meetings throughout the for Lectures. academic year. Students tell us the benefits they derive from having the freedom to Subject Advice Sessions run regularly choose their own course-related area throughout each semester – you do not of research and how doing this allows need to enrol and can use these as drop-in them to personalise their degree. The sessions if you have a question about your research project develops academic and writing or if you need more support. management skills for future employment. We also run Exploring Culture sessions – covering topics as diverse as national identity, industry, literature and politics. You do not need to enrol, and can use these sessions as a chance to improve your speaking and listening skills.
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Modern Language Centre Equal Opportunities The industries we serve are global in scope. We operate a strict Equal Opportunities Meeting the expectations of international Policy. Our Charter sets out our expectations visitors and organisations often means of students and our responsibilities towards communicating with them in their own them. We recognise the importance language. The benefits of being able to of providing all our students with high converse in another language are immense quality tuition and support. We expect and anyone can acquire the basics of a our students to study in an environment foreign language, which greatly enhances that positively encourages equality of future employment prospects. opportunity and views discrimination, in any form, as a serious disciplinary matter. UCB operates a ‘Languages for All’ policy We actively challenge discrimination and within our Modern Language Centre. work hard to ensure that all applicants, Flexible opportunities exist for you to students, employees and users of study one or more languages at a range our facilities and services receive of levels from complete beginner. equal treatment. You can choose from: French Italian German My study experience at UCB really Spanish helped me to improve my English Mandarin (depending on demand) language skills and make new contacts. I have enjoyed all the facilities including the library and student accommodation. Artjoms Kurakins BA (Hons) Business Enterprise
www.ucb.ac.uk 35 36 hired@UCB UCB & BIRMINGHAM
hired@UCB is the new careers, employability and enterprise service for students and alumni at University College Birmingham. We have a team of specialist and qualified staff with the knowledge and experience to support our students to recognise and build the skills needed to be successful in the world of work. Our service is structured around 6 key themes:
GET Started: GET Experience: Careers Information, Advice and Guidance To help you get experience, you will To help you get started, in addition to the be provided with work opportunities to support offered within each course, we help develop the skills needed for your have a team of Employability Tutors who chosen occupation. have specialist industry knowledge and Work Placements experience to help you identify career goals With all periods of work placement, the and develop employability skills during your aim is for students to gain experience in a time at UCB. professional environment. You will have the One-to-one career guidance interviews opportunity to discuss your career pathway provide impartial and confidential careers with an Employability Tutor to determine advice to support you in your career the type of experience most suitable. decision-making process. They will suggest appropriate employers for your work placement, taking into GET Skilled: account your experience and level of vocational knowledge and skills. To help you get skilled, support is available The Employability Tutor will also be to develop the skills you need to achieve available to support you and the employer your career goals. These will be delivered throughout the work placement. through the curriculum, careers, work placement and additional learning. For many students, the work placement is compulsory whilst for others it is optional; Career presentations and workshops therefore, you need to consider the overall are available throughout the academic benefits and implications regarding your year on a broad range of employability course length and funding. When thinking topics, including job searching, CV writing, about a work placement, it is important to interview techniques, networking skills, remember that experiencing the world of the use of social media, plus many more. work is the most effective way of improving We also provide a range of employability and developing your skills so that you are learning materials and information online, employable on graduation. Many employers one example being City & Guilds ‘Getting actively seek out graduates who already a Job’. have industry experience within their sector. The work placement may lead to a part- time job alongside the remainder of your studies and/or for final-year students, a full-time position on graduation.
www.ucb.ac.uk 37 GET Hired: GET Enterprising: To help you get hired, we can help you To help you get enterprising, the hired@UCB secure part-time employment and/or team works with partners to support you to voluntary work, which will enhance develop the innovation, self-motivation and your employability skills. enterprise skills required to succeed in the world of work. Unitemps Unitemps is our campus-based recruitment To support this, hired@UCB will provide agency. Whether you would like part-time information on: work during term time, seasonal work or Enterprise competitions full-time work during the vacation periods, Unitemps is here to help you. You can Business grant information to help kick register by visiting www.unitemps.com start your business or visit our Recruitment Consultants Tailored mentoring to suit your within hired@UCB on the 7th floor business needs of Summer Row. Fantastic networking opportunities and events
GET On: To help you get on, we will be supporting Jobshop you to make informed choices about your Our Jobshop facility provides students next steps, whether that is further study, and alumni with online access to a wide employment or self-employment. variety of part-time, full-time and seasonal Employer Engagement vacancies, specifically aimed at the student and Alumni Support and graduate labour market. This enables Throughout the academic year, the you to search and apply for suitable hired@UCB team coordinate a wide range vacancies wherever you are based. of opportunities for you to meet with local, Volunteering national and international employers and Volunteering is a great way to gain alumni. Events include recruitment fairs, additional experience during your studies, employer presentations and alumni and will support you in gaining employment support through mentoring and at the end of your course. The hired@UCB networking. As an alumni member, you team works in partnership with local can receive support from hired@UCB charities and not-for-profit organisations for five years after graduation. to support the recruitment of volunteers by: Advertising volunteering opportunities Students will develop their around the University – online, on screens skills and experience so and on volunteering notice boards that they are Hosting volunteer recruitment events on campus to give you the opportunity 100% to talk to organisations face-to-face EMPLOYABLE, Organising one-off volunteering opportunities on and off campus enterprising and successful for you to get involved with
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www.ucb.ac.uk 39 apprenticeships @UCB
University College Birmingham offers a number of specialist higher apprenticeships in healthcare, business administration and hospitality.
Our apprenticeships are ideal for employees already working in the primary and secondary healthcare sector, hospitality/catering and business administration roles. They offer superb opportunities for the acquisition of new skills and career advancement. There is also the option of progressing to degree-level study at the University on completion of your apprenticeship. UCB, hailed as “outstanding” for its vocational training, already runs a large number of apprenticeships, offering trainees the chance to earn as they learn while broadening their knowledge to boost future salaries. Our new higher apprenticeships follow the same effective formula and draw on our experience of working successfully with our valued industry partners. They are suitable for people who do not, at this stage, wish to follow the traditional higher education/degree pathway and would like to work, and be paid, as they study. As an apprentice, you will: work with experienced staff earn a wage and get holiday pay gain valuable job skills study towards a related qualification benefit from UCB’s vast network of industry partners The University has devised four apprenticeships specifically for higher level learners. They are: Assistant Practitioners in Healthcare; Care Leadership and Management; Business and Professional Administration; and Hospitality Management. Salaries are dependent on the sector, the geographic region and apprenticeship level but some higher apprenticeships can pay as much as £300 to £500 per week.
40 UCB & BIRMINGHAM
www.ucb.ac.uk 41 Business and Professional Assistant Practitioners Administration Higher in Healthcare Higher Apprenticeship Apprenticeship Overview: Overview: The Business and Professional Administration As an Assistant Practitioner in Healthcare, Higher Apprenticeship is designed to meet you will develop knowledge and skills at a the needs of employers by attracting higher level than a traditional healthcare new talent into a career in business and assistant or support worker. administration and also to develop skills Once qualified, you will be able to provide needed by the workforce to ensure enhanced patient care and benefit from opportunities for career progression. improved job satisfaction and career Businesses face a number of challenges, progression opportunities. brought about by technological change, An Assistant Practitioner undertakes globalisation and skills shortages. This clinical work within the remit of apprenticeship provides the opportunity registered professionals. for businesses to adapt to these challenges by ensuring that all business administrators The apprenticeship is the equivalent of gain the competence and skills to ensure a level 5 diploma or foundation degree. that they can contribute to making Who is it suitable for? businesses more efficient and productive. This higher apprenticeship is This higher apprenticeship is built around suitable for employees in health a flexible delivery in order to adapt to the and social care settings including: needs of businesses across a variety of Senior care and support work employment sectors. Primary care Who is it suitable for? Hospital wards and secondary care The higher apprenticeship is Acute clinical areas suitable for employees in business and administration roles including: Duration: 18 months Office managers Administration team leaders Personal assistants Business development executives Duration: 18 months
42 Care Leadership and Management Hospitality Management Higher UCB & BIRMINGHAM Higher Apprenticeship Apprenticeship Overview: Overview: The Care Leadership and Management The Hospitality Management Higher Higher Apprenticeship will equip you Apprenticeship offers staff employed with the skills and knowledge to manage in the hospitality and catering sector the practice and lead others in adult health opportunity to acquire key management and social care provision. skills and boost their career prospects. You will cover areas such as assessing A highly flexible apprenticeship, it individuals in health and social care can be tailored to the sector’s diverse settings; developing health and safety workplaces including restaurants, hotels, risk management policies; leading and cafés, pubs, contract catering and holiday managing a team; and facilitating accommodation. change. We also offer two specialist The apprenticeship includes a work-based pathways - learning difficulties or Level 4 diploma in Hospitality Management business development. and a knowledge-based Level 4 diploma in The apprenticeship is the equivalent of the Principles of Hospitality Management. a level 5 diploma or foundation degree. Functional Skills are also available if required. Who is it suitable for? Apprentices benefit from a comprehensive This higher apprenticeship is suitable training in important hospitality for employees in health and social care management topics including: leadership roles including: and management; developing teams; managing the customer experience; and Co-ordinators/team leaders compliance with legal and regulatory Healthcare support workers requirements. Bespoke training is offered Managers/assistant managers dependent on the individual employee/ Registered managers employer’s business needs. Senior care/support workers/supervisors Who is it suitable for? Duration: 18 months Staff working in the hospitality and catering sector who are seeking to progress in their career Employees with Level 3 qualifications who want to advance to management roles Employees in supervisory roles who need the qualifications to secure promotion Duration: 18 months
Contact Details For further information regarding the higher apprenticeships, including how to apply and entry requirements, please contact the Apprenticeship team: Tel: 0121 232 4091 Email: [email protected]
www.ucb.ac.uk 43 All the Help and Support U Need
A successful university understands what If you think you have a disability, it takes to help every student achieve their apply to Student Finance England for potential. Our Student Services plays a an assessment and they may be able to central role in making UCB an exceptional fund your needs through the Disabled place for everyone to study. Student Allowance (DSA). Students from outside the UK (including Europe and Student Services is hugely experienced in further afield) are not entitled to financial giving students advice and practical support assistance through the DSA and may on everything from accommodation, need to fund their own support. financial matters, welfare, personal difficulties to health concerns, careers University College Birmingham has a and employment opportunities. comprehensive Disability Statement. For a copy of this, please telephone You’ll find staff easy to talk to and treat our Marketing Department on: every matter with strict confidentiality. Tel: 0121 232 4300 or visit the Learning Support UCB website www.ucb.ac.uk We are committed to providing an educational experience of the highest Health Care quality for students with disability/learning You never know when you might need to difficulties. see a doctor and so we encourage students to register with nearby health centres We welcome applications from all students, when they enrol. The University nurse also regardless of physical disability, medical manages a team of first-aiders on-site to conditions or other specific special needs. help with minor ailments or injuries. Applications are considered on equal merit, using academic grounds as the Tel: 0121 604 1000 Ext 2296 sole basis of selection. We work hard to support students with specific learning Counselling needs through the provision of specialist We want you to enjoy your time at UCB. assistance wherever possible. But we understand that personal and However, the nature of some of our academic problems can sometimes get specialist facilities may not always be in the way. We run a free, confidential appropriate for your needs. We will provide counselling service to help you share any an honest assessment of the suitability of issues you find hard to discuss with friends the facilities for your requirements and we or family. Staff have the experience and encourage you to visit us and discuss your contacts to give you practical support individual circumstances. Simply contact and guidance in difficult times. the Admissions Department, who will Student Services make the necessary arrangements. Tel: 0121 604 1000 Ext 2269 Tel: 0121 604 1040
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www.ucb.ac.uk 45 46 Celebrating U UCB & BIRMINGHAM
Awards Congregation To celebrate the achievements of our students, we organise awards congregations in the magnificent Symphony Hall at the International Convention Centre in Birmingham each September. The congregations provide the ideal opportunity for family, friends and UCB staff to applaud the success of students who have completed courses during the previous academic year.
Graduation Dates Friday 29 Monday 17 September 2017 September 2018
www.ucb.ac.uk 47 Alumni
UCBeyond Alumni (al-lumm-nie): graduates or former students of a specific School, College or University.
You are about to embark on a relationship of all the new ideas and opportunities with us that doesn’t end when you in your chosen field. complete your studies. When you graduate, As you can see from the profiles of past you will automatically become a member students throughout the prospectus, of UCBeyond, the University College we retain links with many of our graduates Birmingham Alumni Society. and follow their lives and careers with great As well as holding a hard-earned and interest. You may be invited to come back to prestigious qualification from UCB, talk to current and potential students about you’ll have access to a Society which has your time at UCB, your career and life after welcomed tens of thousands of people university. Many of our lecturers are past like you into a network that spans the students who after a time in industry come globe. The aim of our Society is to keep back to share their knowledge with a new in touch with former students. generation of students. You can use hired@UCB, our student So wherever you end up and whatever and alumni support service for careers, you do, UCB will be with you for life. employability and enterprise skills, for five To find out more visit years after graduation, and gain access to www.ucb.ac.uk/alumni online journals so that you can keep abreast
Keep in Touch
UCB has been hugely supportive throughout my career, helping me to realise my dream of running a successful patisserie business. I trained in professional cookery at the University’s excellent College of Food and the experience helped me to find work in a Michelin star restaurant and a luxury hotel. When I started my company, Miss Macaroon, as a Birmingham-based social enterprise, UCB allowed me to use its kitchens. Now my products are being stocked at John Lewis’s flagship store at the new Grand Central shopping centre in Birmingham and I am looking to expand my company and give new opportunities to creative young people. The skills and disciplines I learned at UCB have proved to be invaluable throughout the exciting, and on-going, adventures of Miss Macaroon. Rosie Ginday Miss Macaroon
48 UCB & BIRMINGHAM
Keep in Touch
UCB equipped me with the technical knowledge and skills I needed to progress in the career I love. I studied for Professional Cookery at levels 1 to 3 and did a placement at Wiltons restaurant in London, which gave me, as a young chef, a great insight into the industry at a high level. I liked the University so much I stayed on to study Culinary Arts Management (CAM) and did another invaluable placement, this time for a year, at a Michelin star restaurant in the French Alps. My future wife, Julie, also did CAM at UCB. I’ve been lucky to have worked for one of my culinary heroes, Glynn Purnell, and I now run The Four Seasons Restaurant at Swinfen Hall in Staffordshire, which won a third AA Rosette this year under my management. My success has been down to hard work – and the lessons I learned at UCB. Paul Proffitt Head Chef
www.ucb.ac.uk 49 International Students
A Warm Welcome to For further advice and information on the International Students equivalence of international qualifications, please contact UCB’s International We warmly welcome applications from Admissions Team on: international students. If you accept the offer of a place at UCB, you will join our Tel: (+44) 121 232 4029 international student community, which Fax: (+44) 121 200 1376 in 2015/16 comprised more than 1,300 Email: [email protected] students from 65 countries. International students come to University College Level of Study IELTS Birmingham because of our reputation for BA/BSc (Hons) 6.0 excellent degrees and our first-class facilities. (minimum 5.5) Foundation Degree (FdA) 5.5 International Student Centre (minimum 5.0) The aim of the International Student International Foundation 5.0 Diploma (IFD) (minimum 4.5) Centre is to make sure your time at UCB is enjoyable and rewarding. The support Please note: if you are a student of any we offer starts before you arrive in the UK, nationality applying from outside the EU, and we try to do all we can to ensure the you can apply to UCB at any time between process of applying and arriving here goes 1 September 2016 and 30 June 2017. as smoothly as possible. The International team has a wealth of experience of You can apply direct to UCB using an working with, and teaching, international online application form which you can students. Our team will also help you with access via http://public.dataharvesting. other issues, including academic support, com/ucb-i-app if you wish to: accommodation, welfare support, visa apply to UCB for undergraduate studies applications and immigration issues. apply for the International Foundation Diploma International Application apply for the Intensive English Course Procedures We will then register successful non-EU Information on application procedures can undergraduate applicants with UCAS after be obtained directly from UCAS (see page they enrol. 59 – How to Apply) or from British Council offices throughout the world. As part of the application process, when applying through the UCB online Information is also available on the UCAS application form, you need to supply one website (www.ucas.com), from where you reference, along with academic transcripts, can apply online. Alternatively, non-EU English language tests taken, details of students who are only intending to apply previous CASs and Tier 4 visas issued (if to UCB can apply online at http://public. you have studied in the UK before) and a dataharvesting.com/ucb-i-app copy of the page in your passport showing your photograph and details.
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www.ucb.ac.uk 51 Visa and Immigration Living Expenses For those who are applying outside the It is very difficult to advise international European Union, you will be assessed students about living costs in the UK, under a points-based immigration system since a lot depends on each student’s in order to obtain the necessary Tier 4 expectations and needs. However, if you student visa. You must show UCB your refer to our website www.ucb.ac.uk/ educational documents in order to obtain international/fees there are suggestions an offer letter and sponsorship (a CAS). on living costs and details on tuition fees. You must then show this sponsorship For those requiring a Tier 4 student visa and evidence of sufficient funds to pass to study in the UK, the Home Office will a maintenance test to the visa issuing expect you to have a minimum of £9,200 authorities. You may also be interviewed in your bank account to cover living about your chosen course by the Home expenses for your first year. Office (the government department which issues student visas) either in the UK or If you have been previously studying in the abroad as part of the process of applying UK, you will require a Tier 4 visa extension for your visa. student visa to come and study at UCB. Guidance on how to apply for a general student (Tier 4) visa can be found on English Language Support our website www.ucb.ac.uk or via our Proficiency in English is essential for International Admissions Team. undergraduate study. Don’t worry if you do not meet the requirements as UCB offers International Student a range of English language courses to Scholarships prepare you for academic studies. Industry support and personal donations Pre-Sessional Summer English have created a number of special entrance scholarships for which undergraduate Language Course applicants living outside the European If you hold an IELTS for UKVI of at least Union may apply. Scholarships provide 5.0 (with a minimum of 4.5 in each band), part of the “overseas” tuition fee, but we offer the Pre-Sessional Summer do not cover travel, accommodation or English Course. This ten-week course similar expenses. Scholarship applications runs between the end of June and the should be made at least four weeks prior beginning of September. Alternatively, if to enrolment. Applications are considered you hold an IELTS for UKVI of at least 5.5 only when a student has been offered a (with a minimum of 5.0 in each band), you place, whether conditional or unconditional. need only do the Advanced Pre-Sessional Summer English Course, a six-week For further information on the range of course running from the end of July to the international student scholarships available beginning of September. These courses are and how to apply, please refer to our designed to improve your speaking, writing, website: www.ucb.ac.uk/international/ reading and listening skills and to prepare scholarships or contact Registry at you for study in the UK. Cultural visits are [email protected] also included to practise English away from Normal academic entry requirements the classroom environment. will still apply.
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Intensive English Course English Development Centre If your first language is not English, you As an international student, you may will normally need a 6.0 in IELTS for UKVI need assistance if English is not your in order to gain entry to a course. If you first language. The English Development do not have this qualification, but hold Centre (EDC) can help you achieve the an IELTS for UKVI of at least 4.5 (with professional standards of English required a minimum of 4.0 in each band), the by your course. There are two elements Intensive English Course is available with to the support provided by the EDC. First, entry points in October and February. your academic work can be submitted to the English Language Support team. This course is aimed at developing your The team will check the grammar in your English skills to cope with your chosen work and you will receive advice as to how course and is based on 19 hours of tuition to improve the quality of your writing. a week over one, two or three semesters Second, a specialised English Language (depending on level). For other tests Development team provides a range of that may be accepted and entry levels, taught sessions in reading, writing, listening please refer to our website and speaking skills. Course-related skills www.ucb.ac.uk/international/language such as effective note taking in lectures and essay and report structuring, are included. All classes and services are free.
I have gained a lot of knowledge and experience while studying at UCB. I received a lot of support from staff and made a lot of friends. This has motivated me to study more which hopefully will go a long way. Ardjana Gjoni BA (Hons) Business Enterprise
www.ucb.ac.uk 53 54 Orientation Programme European and International Links UCB & BIRMINGHAM This one-week course takes place in The development of an international September (and is repeated at the end of focus in the curriculum is viewed as a January for the February starters) before key objective in UCB course development, your chosen course begins. The Orientation reflecting as it does the nature of the Programme has been developed for all competitive environment experienced international students who are new to the by the industries we serve. In addition, UK. It is an ideal opportunity to settle in, find we are actively involved in numerous out more about life at University College collaborative courses with institutions Birmingham and how you will be expected and industry organisations throughout to work and study, and how assignments the world. Our courses provide students should be presented. The Orientation with the opportunity to travel, study and Programme also covers important aspects gain work experience in the European of living in the UK, such as registering with a Union as well as in the USA, Canada, doctor, opening a bank account and where Asia and Australia. to shop for bargains. It gives you the chance We hold an Erasmus University Charter to meet other students and explore the in recognition of the extensive reciprocal social and cultural life of the UK. study exchange courses facilitated For further details of the Pre-Sessional with more than 30 partner universities Summer English Language Course throughout Europe. Further international or the Orientation Programme contact student exchange courses exist with International Admissions: partner universities in Australia, Malaysia, Thailand and the USA. Many of these Tel: (+44) 121 232 4064 exchanges involve courses taught in Fax: (+44) 121 200 1376 English, whilst for those seeking to develop Email: [email protected] their modern language skills, UCB’s Modern Language Centre provide supporting International Foundation language classes prior to departure. Diploma (IFD) Course UCB has specific progression agreements This one-year course is specifically designed with institutions around the world, for students who have completed secondary including partners in Brunei, China, school in their own country and who now France, Greece, Germany, Hong Kong SAR, wish to enter higher education without India, Ireland, Lithuania, Malaysia, Singapore, having previously studied A Levels or Spain, Taiwan, Thailand, the UAE and equivalent qualifications for university entry. Vietnam. These agreements offer students You should have obtained at least IELTS for from our partners the chance to enter UKVI of at least 5.0 (with a minimum of 4.5 courses with advanced standing at UCB. in each band) in order to join this course. Students requiring further information on You can apply directly to UCB and can transferring and possible exemptions from enrol in either September or February. parts of our courses should write to the Those who successfully complete the International Student Centre or email International Foundation Diploma can [email protected] apply for entry onto a degree offered at UCB in the fields of business, marketing, hospitality and tourism. For further information please refer to page 90. To apply for the IFD course you can download an international application form from our website www.ucb.ac.uk/IFD
www.ucb.ac.uk 55 Welcoming U from Around the World
UCB has strong international links and students from the following countries have studied here: Angola Argentina Australia Austria Azerbaijan Barbados Bangladesh Belarus Belgium Bhutan Botswana Brazil Brunei Bulgaria Burundi Cambodia Cameroon Canada China (P.R.) Colombia Croatia Cyprus Czech Republic Denmark Eire Estonia Finland Gambia Germany Ghana Greece Hungary Hong Kong Iceland India Indonesia Iran Israel Italy Ivory Coast Jamaica Japan Kazakhstan Kenya Kuwait Latvia Libya Lithuania Luxembourg Macau Malawi Malaysia Maldives Malta Mauritius Mexico Morocco Myanmar Nepal Nigeria Norway Oman Pakistan Philippines Poland Portugal Romania Russia Singapore Slovakia Slovenia South Africa South Korea Spain Sri Lanka St Kitts & Nevis St Lucia Sweden Taiwan (ROC) Tanzania Thailand Trinidad & Tobago Tunisia Turkey Uganda Ukraine United States of America Uzbekistan Vietnam Zambia Zimbabwe
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www.ucb.ac.uk 57 Applications
Application Procedures This section provides a brief outline about our admissions procedures, entry requirements and open days. For more detailed information, please refer to our website www.ucb.ac.uk
Open Days Before you complete your UCAS Lecturers will explain in detail the content application, we strongly recommend that of the courses, what will be expected of you take the time to visit UCB on an open you and how your work will be assessed. day. The open day will provide you with In addition, you will have the chance to the information you require to select the meet current UCB students, view our unique courses you would like to include in your facilities and find out about the range of application. careers and opportunities open to graduates.
Saturday Saturday 23 April 2016 10 December 2016 Saturday Saturday 2 July 2016 1 April 2017 Saturday 8 October 2016
Details of these events can be obtained from our website www.ucb.ac.uk/he-opendays Alternatively, please call our Marketing Department on Tel: 0121 232 4300
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How to Apply Applications must be made through To make an international application UCAS. You can apply online at form please refer to our website www.ucas.com www.ucb.ac.uk/internationalapp For every course in this prospectus Students at a School or College you have to apply online through UCAS. Registered with UCAS The only exceptions are: All UK schools and colleges (and a small number of establishments overseas) are If the course is to be studied part-time registered with UCAS who manage their If you are making an application for students’ applications. You will need to the International Foundation Diploma obtain a ‘buzzword’ from your tutor or If you are taking the Intensive careers adviser, which you will require English Course when you register with UCAS. If you are making an application for an apprenticeship If the above cases apply, you can apply direct to UCB through the various online application systems via www.ucb.ac.uk
Independent Applicants in the UK All Applicants Other UK applicants, who are not at school For all applicants, there are full instructions or college, can apply online independently at www.ucas.com which will help and guide and are responsible for paying the correct you and make it as easy as possible for you application fee, obtaining and attaching to complete your online application. the academic reference and submitting If you require further information and the completed application online to UCAS. advice, you can contact the UCAS Your referee should know you well enough Customer Service Unit on: to write about you and your suitability for higher education. UCB cannot Tel: (+44) 330 3330 230 accept references from family, other When completing your application form, relatives or friends. our UCAS Institution Code is B35. International Applicants Outside Course UCAS codes can be found under the UK (EU and Worldwide) the relevant courses in this prospectus or on our website www.ucb.ac.uk or on Individuals from the EU (excluding the UK) the UCAS website www.ucas.com. If you and worldwide can apply online require any assistance with regard to independently through UCAS. UCB will entering details for our courses, do not not accept references from family, other hesitate to contact the Admissions Office: relatives or friends. Tel: 0121 604 1040 Email: [email protected]
www.ucb.ac.uk 59 60 When to Apply
Applications can be received via UCAS this date will only be considered if there UCB & BIRMINGHAM from early September 2016 for entry in are still places available on the course September 2017. Due to the specialist applied for. We aim to make a decision nature of our courses, UCB will consider by the 31 March on all applications applications up to the 30 June 2017 received by the 15 January deadline. if we have vacancies and these will be In exceptional cases when we receive clearly stated on the UCAS website and more applications for courses than we UCB’s website. have places available by the 15 January The UCAS deadline for on-time deadline, we may operate a “gathered applications is 15 January 2017 field” approach to the consideration of for all courses. applications. You will be notified of this and it involves deferring final selection To be given equal consideration, it on some applicants until all on-time is important that all applications are applications have been received and received by the 15 January UCAS considered. In this case, all decisions deadline. Applications received after should be made by the 31 March.
Taking a Year Out Each application is considered individually and careful consideration is given to all You may be thinking of taking a gap year. the information supplied. In assessing We are pleased to consider applications your applications, the Admissions Office during the 2016/17 admissions cycle is looking for: for entry in September 2018. If you are accepted, the conditions of your offer Evidence that you meet the institution’s must be satisfied by the 31 August 2017. general entry requirements Evidence that you have the correct and Admissions Process relevant qualifications for the course and and Procedures your predicted grades are close to the entry requirements University College Birmingham is Evidence that you have an interest in the committed to ensuring its admissions subject for which you have applied from process is fair and transparent. The your personal statement and your reference University’s admissions procedures also adhere to guidance regarding good Evidence from your reference that your practice issued by other bodies, including predicted grades are realistic the Quality Assurance Agency’s UK Quality For some very high demand courses, Code for Higher Education, and such additional selection procedures may be used documents and directives as may be issued for entry in 2017. Information with regard to by the Higher Education Funding Council this will be available on UCB’s website and (England). The Admissions Policy can be the UCAS website. found on our website www.ucb.ac.uk If you do not submit a personal statement or reference or indicate your predicted Receiving Your Application grades, this will affect your chances of being When we receive your application offered a place. Your official offer will come from UCAS, the Admissions Office will from UCAS. Your offer may be conditional endeavour to deal with it as promptly if you still have examinations to take, or and efficiently as possible within 28 days. unconditional if you have already satisfied the standard entry requirements.
www.ucb.ac.uk 61 Topping Up from Your Questions or Concerns Foundation Degree or About Your Application Higher National Diploma If at any point you have any questions We welcome applications from students about the progress of your application, wishing to top up to our final-year please do not hesitate to contact the degree courses with related HND Admissions Office: and foundation degrees or equivalent Tel: 0121 604 1040 qualifications, particularly those Email: [email protected] from our progression partnerships. For more information please contact: You can track the progress of your [email protected] application on the UCAS website using UCAS Track. You will be supplied with a Transferring from password for this in the Welcome Letter that UCAS send to you when it first Another Institution receives your application. We welcome applications from students who wish to transfer from one year of a related course at another institution to UCB. For more information please email: We offer a [email protected] range of full and part-time Accreditation of Prior TOP-UP Learning (APL) DEGREES Students who have completed part or all of a higher education qualification may be exempt from one or more modules/years of a higher education course at UCB. Before you apply, you are advised to contact the Admissions Office, providing as much information as possible about your previous course. For more information please email: [email protected]
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www.ucb.ac.uk 63 Entry Requirements
UCB is committed to considering Applying With a UCAS students from a wide range of entry Tariff Based Qualification qualifications. UCB is also committed to widening participation and fair If you are studying for, or have completed, access, and encourages applicants qualifications included in the UCAS Tariff, from all social and cultural backgrounds, we will in most cases make you an offer striving to admit only suitably qualified using Tariff points. The offer may also applicants who have the ability to include certain conditions with regard successfully complete their studies. to which of your qualifications must be included in your tariff points score. The entry requirements listed below The academic entry requirements were prepared using the most up-to-date shown indicate the range of minimum information available when this prospectus achievement required. For more specific was produced. This was, however, some details, please check the relevant course time before the start of the 2017/18 academic entry requirements for each course year and may be subject to review. included in this prospectus.
GCE & AS / A Level BTEC Qualification (QCF) GCE GCE GCE UCAS Extended Diploma Subsidiary Certificate UCAS AS A Level Applied A Tariff Diploma Diploma Tariff Level Double Award
A*A* 112 D*D*D* 168 A*A 104 D*D*D 160 AA 96 D*DD 152 AB 88 DDD 144 BB 80 DDM 128 BC 72 DMM D*D* 112 CC 64 D*D 104 A* CD 56 MMM DD 96 A DD 48 MMP DM 80 B DE 40 MPP MM 64 C EE 32 D* 56 D 24 PPP MP D 48 A 20 PP M 32 B E 16 D* 28 C 12 D 24 D 10 P M 16 E 6 P 8
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For Foundation Degree offers, students Applying With a Work-Based must achieve a minimum of 56 UCAS Background Tariff points from at least one A Level or equivalent. For BA/BSc offers, a student For Foundation Degree offers, we also must achieve a minimum of 96-104 UCAS give equal consideration to applicants who Tariff points from at least two A Levels are currently in work and wish to apply to or equivalent. UCB. To apply, you must have a minimum of 3 years’ relevant work experience, These minimum academic entry demonstrating management or supervisory requirements are only a guide and each duties. Your application must also include application is treated on an individual basis. a reference from your line manager Please visit the UCB website to access our supporting your entry to higher education. UCAS Tariff calculator www.ucb.ac.uk/ For further details please email: UCAStariff. This will help you to understand [email protected] the tariff value of your qualification.
Applying With a Non-UCAS Tariff Based Qualification For Foundation Degree offers, UCB also accepts a variety of Level 3 qualifications not currently included on the UCAS Tariff. These can include a wide range of vocational Level 3 diplomas, NVQ qualifications, Access to HE diplomas and EU qualifications. To find out if we accept your qualification for entry please email: [email protected]
www.ucb.ac.uk 65 Qualification Degree Course FdA GCE AS/A A minimum of 96-104 UCAS Tariff points, A minimum of 56 UCAS Tariff points to include a minimum of two A Level from a minimum of one A Level. passes. BTEC Nationals QCF A minimum of 96-104 UCAS Tariff points A minimum of 56 Tariff points from to be obtained from the Extended the Extended Diploma, Diploma Diploma and Diploma. Subsidiary and Subsidiary Diploma. Certificate Diploma and Certificate can only be can only be considered with other considered with other qualifications. qualifications. OCR Nationals A minimum of 96-104 UCAS Tariff points A minimum of 56 UCAS Tariff points to include the Diploma or Extended from the Certificate, Diploma or Diploma. The Certificate can only Extended Diploma. be considered together with other qualifications. Cache Diploma in A minimum of 96-104 UCAS A minimum of 56 UCAS Childcare and Education Tariff points. Tariff points. International Pass Diploma with a minimum Certificate with a minimum Baccalaureate of 104 points. of 56 UCAS points.
NVQ Level 3 Can only be considered together Pass in an appropriate with other qualifications. vocational area. Level 3 Diplomas Accepted (Tariff points to be confirmed Accepted (Tariff points to be by UCAS). confirmed by UCAS). Access to HE Diploma A minimum of 96-104 UCAS Tariff points. A minimum of 56 UCAS Tariff points. Scottish Highers/ A minimum of 96-104 UCAS Tariff A minimum of 56 UCAS Tariff Advanced Highers points, to include passes in at least three points, to include passes in at least subjects at Higher Level, or two subjects two subjects at Higher Level, or one at Advanced Higher Level. subject at Advanced Higher Level. Irish Leaving Certificate A minimum of 96-104 UCAS Tariff points, A minimum of 56 UCAS Tariff points, to include passes in a minimum of three to include passes in a minimum of subjects at Higher Level. two subjects at Higher Level. Welsh Baccalaureate Can only be considered together with A minimum of 56 UCAS other qualifications. Tariff points.
Fitness to Practise will contact you and organise this at a later date. You will not need to arrange Several UCB courses bring students into it yourself. contact with children or vulnerable adults. Students on these courses are subject to If you have any queries regarding this Fitness to Practise: requirement, please contact: BA/FdA Childhood Studies Tel: 0121 232 4234 (Childhood Studies, BSc Health and Social Care Health and Social Care and Youth, BA Youth, Community and Families Community and Families courses) BSc/FdSc Sports Therapy Tel: 0121 604 1000 Ext 2446 (Sports Therapy course) Disclosure and Barring Service (DBS) Checks Certificate of Good Conduct Students on these courses must also European and International applicants undergo an enhanced Disclosure and who have not lived in the UK will be Barring Service (DBS) check before they required to obtain a Certificate of Good can enrol onto the course. The University Conduct, or equivalent. For further details, please contact: [email protected]
66 Tuition Fees UCB & BIRMINGHAM and Financial Assistance
Tuition Fees Maintenance Support There is NO upfront payment required Maintenance support is available from The tuition fee for all bachelors and the Government through Student Finance foundation degrees is £8,830 for new England (www.gov.uk/student-finance) to entrants in the 2016/17 year assist you with your living costs. The country This is a yearly fee, and will increase you live in will determine the type and level with inflation in subsequent years. of maintenance support you can apply for. You can apply for a government loan, Additional information about what support from Student Finance England, to you can apply for and how to apply can be cover your fees, which you will not start found at www.ucb.ac.uk repaying until you leave the course and are earning over £21,000 a year Uniform and Equipment HOWEVER, it is likely that over a third of all entrants will be eligible for a fee waiver For certain courses you will be required which could make their actual tuition fees to purchase a uniform and basic set much lower of equipment. For further information regarding the ordering process and There is NO tuition fee for any placement supplier details, please see our website activity, including full-year placements www.ucb.ac.uk Fee Waivers UCB is committed to widening access and full details of the financial support package we provide is available at www.ucb.ac.uk
www.ucb.ac.uk 67 The Business School
Courses Business Enterprise BA (Hons)/FdA Page 74 Digital Marketing BA (Hons)/FdA Page 78 Marketing with Events Management BA (Hons)/FdA Page 82 Marketing Management BA (Hons)/FdA Page 86 International Foundation Diploma Page 90
68 THE BUSINESS SCHOOL THE BUSINESS
www.ucb.ac.uk 69 70 Industry and U
Choosing to study a business or marketing course demonstrates your desire to establish yourself within a profession that allows for flexibility as you develop your career aspirations. Choosing the right place to
study is critical – it has to work for you. SCHOOL THE BUSINESS
A distinguishing characteristic of studying Allied to this are the many opportunities at UCB is a clear applied and practice- you will have to apply theory to real-life based curriculum and approach to study. situations yourself. This could be through All of our staff have significant practical one of our many ‘live project’ assessments, work experience in the areas that you developing your own business plan, will be studying. Not only does this help or exploring an activity in more detail ‘bring subjects to life’, in that what you are through your research project. Not only studying is more engaging and interesting, does this help you understand business but it also helps to prepare you for future and marketing in practical detail, but it also employment: you understand the theory, equips you with many examples and rich but you also understand how it is applied experience that you can draw on to give in real-life situations. yourself a clear advantage in subsequent recruitment and selection for your chosen career.
I can clearly see the theme of employability being developed across all levels. I think it is so important to offer curriculum and provision that embeds employability skills. The courses have a very strong ‘practitioner’ focus and the right mix of theory to produce business-ready graduates. Nadeem Yousaf Regional Marketing Manager, IKEA Birmingham
www.ucb.ac.uk 71 Industry and U
U Thought
I studied NVQ Level 2 and 3 in Beauty Therapy at UCB. My tutor encouraged me to continue my studies at university level as I wanted to pursue a career that revolved around customers and sales. I received a lot of advice and found that UCB’s Marketing Management course was what I wanted. The quality of the teaching and facilities are exceptional. The best part of my course was the opportunity to work with real clients and apply the skills I had learned so that businesses could develop themselves. You feel extremely proud when you see your talents being put to good use by local businesses. Hayley Cottrell BA (Hons) Marketing Management
I chose UCB because of its central location in the city and the outstanding resources available to students. UCB is exceptional in the way that it operates, and the lectures and seminars fit well with student life. The lecturers are brilliant – they always made themselves available and were very helpful. I now work for a pharmaceutical company, distributing their products around the world. In the near future I would like to start my own business in this sector because I really enjoy the challenges and I have spotted a new business opportunity. Mohammed Mukul Ali BA (Hons) Business Enterprise
At PepsiCo, no day is the same. Based in the heart of PepsiCo UK & Ireland headquarters, I was given an internship position that allowed me to work alongside the UK Commercial and European Research & Development team, company directors, project leaders and key players in support of the development and innovation of strategic developments. Through the success of my internship I was offered the opportunity to continue my employment working one day a week during my final year studies, with potential unlimited career prospects upon graduation. Anilkumar Measuria BA (Hons) Marketing Management
72 Birmingham Chamber Graylings of Commerce I like the emphasis on skills and UCB’s courses have been designed with employability development throughout the the needs of today’s business in mind. curriculum. So many graduates are unsure Students should take comfort in knowing what career path to pursue and the fact that achieving the learning outcomes that UCB’s courses support this right from identified will prepare them to win in the the start is very pleasing. SCHOOL THE BUSINESS world of work. They will acquire knowledge Naddy Onions and skills that business needs to compete Digital Director in today’s globally-competitive world. Jerry Blackett Chartered Management Institute CEO
The Chartered Institute of Marketing The Chartered Management Institute (CMI) promotes the highest standards in management and leadership excellence and is the only organisation awarding The Chartered Institute of Marketing is the Chartered Manager status, the hallmark leading international professional marketing of a professional manager. The CMI body with 41,000 members worldwide. encompasses a community of more Established in 1911, the CIM defines the than 100,000 members. The prestigious marketing standards that operate in the Chartered Manager (CMgr) status UK and is the global champion of best demonstrates managerial competence and marketing practice. It exists to develop functional ability and provides recognition the marketing profession, maintain of professional management capability. professional standards and improve the UCB’s Business Enterprise courses have skills of marketing practitioners, enabling been dual accredited by the CMI. When them to deliver exceptional results for their you successfully complete your Business organisation. All of our marketing courses Enterprise studies, in addition to your BA have been successfully accredited by the (Hons) or FdA qualification, you will also be CIM which allows students the opportunity awarded a highly recognised professional to study for various CIM professional qualification from the CMI and have free qualifications, either during or at the membership and access to all of CMI’s end of their study. resources for the duration of five years from registration. CMI qualifications are highly regarded by employers.
www.ucb.ac.uk 73 Business Enterprise
BA (Hons)/FdA Accredited by the University of Birmingham
74 Overview In the increasingly competitive business In addition, the course is dual accredited by environment, demand has risen for the Chartered Management Institute (CMI), creativity, innovation and uniqueness. a recognised professional management This has created a growing demand for body. This means that if you successfully businesses to be enterprising. complete the Business Enterprise Foundation Degree or BA (Hons) Degree Our Business Enterprise course has been you will also receive a professional Award developed in close partnership with industry in Leadership and Management from the experts to give you the business knowledge CMI. You also gain CMI membership for five and work experience you need to advance SCHOOL THE BUSINESS years which allows you access to a wide in management positions throughout the range of additional CMI learning resources enterprising service sector or set up your to further support your studies. The CMI own business. This course gives you the Award in Leadership and Management is opportunity to develop your knowledge and a recognised award and will increase your understanding of core business functions attractiveness to potential employers. and activities and to appreciate how they work together in a contemporary global and increasingly digital business environment.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: You will be introduced to the contemporary At this stage, students on the Foundation business environment and given a thorough Degree course may be considered for the understanding of management functions final year of the BA (Hons) Degree. and practices. You will learn the principles of operations management, marketing Year 3: dynamics and communication and finance. In the final year, you will examine how You will also develop your commercial to manage innovation and creativity in skills through a diverse range of teaching enterprise by studying live case studies methods. of existing business start-ups. You will learn about risk management and change Year 2: management strategies, and choose a This year focuses on boosting your specialist optional module that relates to entrepreneurial skills. You will explore how your future career. the key business functions work together, Your final year allows you to take a step learn how to project manage and how closer to your chosen career. We will to start up a business. You will be able to give you the opportunity to develop a develop a specialism that relates to your detailed business plan as the first stage future career by choosing from a wide in starting your own business, or to carry range of option modules including Applied out a research project, deepening your e-Business and e-Marketing, Creative knowledge in the area of interest to you. Communications and Modern Languages.
www.ucb.ac.uk 75 Business Enterprise continued
Business Start-Up Plans Opportunities are further provided for you to devise your own business start-up plans in the final year of the course, as an alternative to the academic dissertation. Our new business incubation space, Enterprise Hive, has also been created for those with feasible business start- up ideas. Those involved will receive intensive start-up support and guidance for new business ventures, plus a variety of business development workshops, networking opportunities, tailored mentoring from industry experts and office space.
Work Placements We encourage you to gain valuable work placement In Brief experience throughout your course. After completing the second year of this course, you will be given the Course Title: opportunity to take a 48-week optional placement. If you choose to do so, you will be supported by our BA (Hons) Business highly experienced hired@UCB staff who organise Enterprise presentations and meetings with employers to help you identify the kind of placement you want. UCAS Code: Whether your ideal work environment is overseas UCB B35 N190 BA/BusEnt or somewhere in the UK, there is an extensive choice available. We also offer shorter placements and Typical Offer: internships with relevant employers. A minimum of 96 UCAS Tariff points. Career Opportunities and Further Study Course Title: Upon successful completion of this course, previous students have started their own businesses, whilst FdA Business Enterprise others have developed careers in a wide variety of business sectors. UCAS Code: UCB B35 N100 FdA/BE Graduating with this degree will enable you to pursue a career path in: Typical Offer: Business enterprise A minimum of 56 UCAS Sales and marketing Tariff points. Other Level Business development 3 qualifications outside the UCAS Tariff, plus Small business consultation work-based applications, Product development are also welcome. Many graduates pursue entrepreneurial ambitions and For further information, start their own business. Graduates preferring to continue please refer to page 64. their studies can progress to postgraduate level courses available at UCB, the University of Birmingham or elsewhere.
76 U Thought
I aspire to be successful in the consulting field, helping businesses grow, and this dream will soon become a reality thanks to the course I took at UCB. The degree has polished my skills and given me immense knowledge in the business field, giving me an opportunity to specialise in an area of my choice. I am now studying my masters in Management Strategy THE BUSINESS SCHOOL THE BUSINESS at the University of Birmingham, which will further enhance my skills. UCB also helped me find an internship at a start-up business, which allowed me to put key theories into practice. Choosing UCB to undergo my graduate study was the best decision I could have made as the University helped me every step of the way with great advice as well as learning. Rumie Begum BA (Hons) Business Enterprise
Course Structure
Year 1 Applied e-Business and Choose One Option From: External Business Challenges e-Marketing Research Project Introduction to Operations Creative Communications OR Management Operational Sales Business Plan Research Marketing Dynamics Management Project People and Organisations Psychological Approaches Plus One Option From: to Communications Planning for Professional Financial Strategy Business Innovation and Development Brand Management the Environment Principles of Communication Strategic Human Resources Professional Placement Principles of Finance Management Year 3 Final Year Honours Year 2 Modern Languages and Enterprise Risk Cultural Studies Enhancing Employability Management Advertising and Media Enterprise Start-up Studies Innovation, Creativity and Management Finance for Enterprises Entrepreneurship International Marketing Leading People Leadership and Change Digital and Social Media Research for Enterprise Management Marketing Skills for Enterprise Social Entrepreneurship Plus One Option From: Voluntary Initiative Modern Languages (Upper Intermediate)
www.ucb.ac.uk 77 Digital Marketing
BA (Hons)/FdA Accredited by the University of Birmingham
78 Overview Digital technology has revolutionised the and digital technologies, this course marketing landscape. Employers from will enable you to gain an insight into all sectors of business are seeking out marketing and digital applications. You graduates with digital marketing skills will develop an awareness of the current to develop this knowledge base within practices underpinning digital marketing their organisations. and get first-hand experience of the issues which are prevalent in today’s digital If you are currently working, or aspire marketing environment. to work in, the areas of marketing, media THE BUSINESS SCHOOL THE BUSINESS
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: Year 3: Studying the essentials of social media Your third year will bring together all the and digital marketing will help you knowledge and digital techniques you have appreciate the digital landscape and acquired during your course and encourage its many platforms. You will explore the you to apply them to real-life business principles of the different areas that are situations. Your modules will provide you crucial to a successful digital business with in-demand graduate attributes such such as communication, finance and as problem solving, critical enquiry, digital marketing dynamics. creativity and innovation. Instead of a traditional dissertation, you Year 2: will be required to research and develop a You will build on skills acquired in your new digital concept, idea or process in the first year, employing advanced techniques Marketing Showcase module. All concepts to develop your knowledge of marketing are presented to industry professionals in a intelligence, mobile marketing and digital final showcase exhibition. toolkits. You will also get to tailor your studies to an area that interests you such as digital content, creative communications or business innovation. At this stage, students on the Foundation Degree course may be considered for the final year of the BA (Hons) Degree.
www.ucb.ac.uk 79 Digital Marketing continued
Exchange Opportunities There are opportunities for you to gain European/ international experience during your time as a student with us. Exchange programmes, involving the study of a part of your course with one of our partners overseas, is an excellent way of gaining overseas experience.
Work Placements We encourage you to gain valuable work placement experience throughout your course. After completing the second year of this course, you will be given the opportunity to take a 48-week optional placement. If you choose to do so, you will be supported by our highly experienced hired@UCB staff who organise In Brief presentations and meetings with employers to help you identify the kind of placement you want. Course Title: Whether your ideal work environment is overseas or somewhere in the UK, there is an extensive choice BA (Hons) Digital available. We also offer shorter placements and Marketing internships with relevant employers. UCAS Code: Career Opportunities and Further Study UCB B35 9N05 BA/DM Digital marketing is a cutting-edge marketing sector with Typical Offer: unlimited potential. It is an integral part of marketing strategies which businesses use to compete in a dynamic A minimum of 96 UCAS commercial environment. Tariff points. Graduating with this degree will enable you to pursue Course Title: a career path in: FdA Digital Marketing Web design and digital marketing UCAS Code: Media development and advertising UCB B35 9N04 FdA/DM Online community management Social media marketing and management Typical Offer: Digital planning and strategy A minimum of 56 UCAS Tariff points. Other Level 3 qualifications outside the UCAS Tariff, plus work-based applications, are also welcome.
For further information, please refer to page 64.
80 U Thought
Digital and social media platforms have truly revolutionised the way organisations engage with their customers. Social media platforms have become essential components of any marketing strategy. As such, leading organisations across all sectors of business continue to seek graduates with a skill and competence base in digital marketing and social THE BUSINESS SCHOOL THE BUSINESS media management. At UCB, we deliver a practitioner-based approach to learning, ensuring that all our students are equipped with the relevant skills and competencies to enter the world of work with a competitive advantage. Dilshad Sheikh Acting Dean, The Business School
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Essentials of Social Media Marketing Intelligence Digital Planning and and Digital Marketing Consumer Insights* Analytics External Business Mobile Marketing Creative Digital Innovation Challenges Advanced Digital Toolkit Brand Management Marketing Dynamics Enhancing Employability Marketing Showcase People and Organisations Skills for Enterprise Plus One Option From: Planning for Professional Managing On-line Development Plus One Option From: Communities Principles of Finance Digital Content and Copy Social Entrepreneurship Digital Toolkit Enterprise Start-up Studies Advertising and Media Modern Languages (Upper Management Intermediate) International Marketing Operational Sales Management Modern Languages and Cultural Studies Creative Communications Enterprise Risk Management Business Innovation and the Environment Voluntary Initiative Professional Placement
*Consists of an overseas residential trip as part of the module assessment.
www.ucb.ac.uk 81 Marketing with Events Management
BA (Hons)/FdA Accredited by the University of Birmingham
82 Overview From charity fashion shows and music relations, marketing research for local festivals to international business businesses, marketing plans, pitching ideas conferences, this course is for those and innovations to events companies and seeking careers in the exciting field of marketing for a local charity. marketing and events management. Throughout the course there are UCB has designed this course with leading opportunities to customise your studies industry experts to give you the theoretical through a range of specialist optional knowledge and practical skills needed modules, gain valuable work experience to succeed in this challenging business in events and marketing, take part in SCHOOL THE BUSINESS environment. an industry-based competition and gain an industry recognised marketing You will undertake practical marketing qualification from the Chartered Institute activities as diverse as creative of Marketing (CIM). communication design and public
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years
Year 1: Year 3: You will be introduced to the main In your final year the focus is on strategic functions of a business and learn how concerns with the emphasis on the to apply these to the marketing events changing nature of the events industry. industry. Practical experience is gained Creative media and events, leadership and through a range of assessments, including change management and digital marketing live consultancy projects. are studied, whilst a choice of specialist options to include branding, advertising Year 2: and international marketing allow you to In this year we concentrate on developing further tailor your degree. your operational marketing skills further. The final year research project consists These are enhanced through undertaking of a choice between the traditional projects with live clients in market academic dissertation, which provides the research, events planning and pitching opportunity to study a topic of your choice for events. The marketing and organising in-depth related to the events marketing of an event for charity develops your environment; or a marketing showcase practical experience. We offer a wide demonstrating your practical abilities choice of specialist modules to customise to create live solutions for the events your degree. Options include Creative marketing sector. You can further enhance Communications, Business Innovation and your learning by studying for an industry Applied e-Business and e-Marketing. recognised professional qualification from At this stage, students on the Foundation the CIM. Degree course may be considered for the final year of the BA (Hons) Degree.
www.ucb.ac.uk 83 Marketing with Events Management continued
Exchange Opportunities Opportunities to participate in an EU-funded student exchange are provided on this course, with previous students having studied part of the course at the Copenhagen Business School, for example. You also have the opportunity to take modern language studies throughout the course and to engage in a host of international study exchange courses across Europe, South East Asia, Australia and the USA. Work Placements We encourage you to gain valuable work placement experience throughout your course. After completing the second year, you will be given the opportunity to In Brief take a 48-week optional placement. If you choose to do so, you will be supported by our highly experienced Course Title: hired@UCB staff who organise presentations and meetings with employers to help you identify the BA (Hons) Marketing kind of placement you want. Whether your ideal work with Events Management environment is overseas or somewhere in the UK, there UCAS Code: is an extensive choice available. We also offer shorter placements and internships with relevant employers. UCB B35 N504 BA/MEM
Typical Offer: Career Opportunities and Further Study A minimum of 96 UCAS Upon successful completion of this course, graduates Tariff points. have secured jobs in the public, private and voluntary sectors as event organisers, salespeople, market Course Title: researchers and PR and promotional positions. FdA Marketing with Graduating with this degree will enable you to pursue Events Management a career path in: Conference and venue management UCAS Code: Exhibition centre management UCB B35 N507 FdA/MEM Festivals Typical Offer: Events management companies A minimum of 56 UCAS Marketing positions within major companies Tariff points. Other Level 3 qualifications outside You can also use the Foundation and BA (Hons) Degree the UCAS Tariff, plus to gain entry to careers that require a business and work-based applications, management qualification. Graduates who want to are also welcome. continue their studies can progress to postgraduate level studies also available at UCB, the University of For further information, Birmingham or elsewhere. please refer to page 64.
84 U Thought
I chose UCB as it was the only university offering Marketing and Events together. I knew I was interested in marketing but as I’d never done it before, I wanted to study something else with it that I knew I enjoyed, and this was the perfect option for me. The best part of the course were the practicals. Getting to organise our own event was so stressful but also THE BUSINESS SCHOOL THE BUSINESS so much fun and it was great to be thrown in at the deep end. I learnt so much about event management during that module including the logistics behind events planning, and I now feel fully equipped and confident to host my own events. I currently work as Contact Team Coordinator in the experiential events sector. I absolutely love my job and every day is so much fun as I learn something new and interesting. Sammy Taylor BA (Hons) Marketing with Events Management
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Events Principles and Consumer Insights* Creative Media and Events Practice Enhancing Employability Digital and Social Media External Business Events Planning and Marketing Challenges Operations Leadership and Change Marketing Dynamics Marketing Intelligence Management Planning for Professional Psychological Approaches Choose One Option From: Development to Communications Research Project People and Organisations Skills for Enterprise OR Principles of Plus One Option From: Marketing Showcase Communication Voluntary Initiative Plus One Option From: Principles of Finance Modern Languages (Upper Intermediate) Brand Management Applied e-Business and Modern Languages and e-Marketing Cultural Studies Creative Communications Advertising and Media Management Enterprise Start-up Studies Operational Sales International Marketing Management Social Entrepreneurship Business Innovation and Enterprise Risk the Environment Management Professional Placement *Consists of an overseas residential trip as part of the module assessment. www.ucb.ac.uk 85 Marketing Management
BA (Hons)/FdA Accredited by the University of Birmingham
86 Overview Marketing is an essential function in all Using our extensive industrial contacts, this businesses. The need to communicate course features promotional and PR work, with customers via appropriate marketing with market research and market planning channels and an understanding of briefs conducted with local organisations customer purchasing motivations is in order to apply theory to practice. A key pivotal to the success of any organisation. feature of this course lies in the use of live projects and case studies, which will This course gives you the business and bring you into contact with professional marketing theory as well as the practical practitioners and provides an opportunity experience you need to succeed in this SCHOOL THE BUSINESS to demonstrate your marketing knowledge demanding field. You will gain a thorough and skills in a commercial setting. grounding in marketing principles, creativity and innovation and the necessary skills sought by employers.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years
Year 1: Year 3: You will be introduced to the main In the final stage, issues of a strategic marketing functions and how they nature are explored, with an emphasis on operate in the contemporary marketing the impact of the contemporary marketing industry. You will study business and environment upon business activity. marketing principles while gaining The final year research project provides an practical experience in public relations opportunity for you to carry out a detailed and promotions as well as through a investigation into a relevant marketing range of assessments some of which issue of your choice. This can be delivered are live projects. in the format of a written dissertation or a more practical marketing showcase Year 2: exhibition where you are required to In your second year you will take an develop a concept, idea or process and in-depth look at market research, present to industry professionals. You can market planning and marketing and sales also enhance your study by undertaking management. You will further develop your a Professional Marketing Qualification, practical skills in promotions and digital awarded by the Chartered Institute of media management using live projects Marketing (CIM), during the course. and case studies, and you will be able to choose a specialism from a wide range of optional modules. At this stage, students on the Foundation Degree course may be considered for the final year of the BA (Hons) Degree.
www.ucb.ac.uk 87 Marketing Management continued
Exchange Opportunities Opportunities to participate in an EU-funded student exchange are provided on this course, with previous students having studied part of the course at the Copenhagen Business School, for example. You also have the opportunity to take modern language studies throughout the course and to engage in a host of international study exchange courses across Europe, South East Asia, Australia and the USA.
Work Placements We encourage you to gain valuable work placement experience throughout your course. After completing the second year of this course, you will be given the In Brief opportunity to take a 48-week optional placement. If you choose to do so, you will be supported by our Course Title: highly experienced hired@UCB staff who organise BA (Hons) Marketing presentations and meetings with employers to help Management you identify the kind of placement you want. Whether your ideal work environment is overseas UCAS Code: or somewhere in the UK, there is an extensive choice UCB B35 N500 BA/MM available. We also offer shorter placements and internships with relevant employers. Typical Offer: A minimum of 96 UCAS Career Opportunities and Further Study Tariff points. Graduates have secured jobs in event promotions, sales management and marketing research. Many graduates Course Title: also pursue entrepreneurial ambitions and start their FdA Marketing own businesses. Management Graduating with this degree will enable you to pursue a career path in: UCAS Code: UCB B35 N501 FdA/MM Advertising and media Communications and marketing Typical Offer: Strategic marketing A minimum of 56 UCAS Brand management Tariff points. Other Level 3 qualifications outside Public relations the UCAS Tariff, plus On successful completion of the Foundation Degree work-based applications, course students can progress to the final stage of the are also welcome. BA (Hons) Degree in Marketing Management. Graduates who want to continue their studies can progress to For further information, postgraduate level with courses offered at UCB, the please refer to page 64. University of Birmingham or elsewhere.
88 U Thought
The best part of the Marketing Management course at UCB is definitely the creative modules. They cover a wide range of business aspects and allow you to apply your own business strengths and skills and come up with innovative ideas. In the summer of my second year, I secured an internship with Dow Jones in London, working in the Marketing and Advertising THE BUSINESS SCHOOL THE BUSINESS department at The Wall Street Journal. I created presentations for potential clients, did marketing research and helped commission sponsored articles on the latest trends. I also pitched an idea for a new app to the CEO of Dow Jones, which was a truly amazing opportunity. My advice to other students is to secure an internship – you learn so much and it’s great for your personal and professional development. Dan Clarke BA (Hons) Marketing Management
Course Structure
Year 1 Psychological Approaches International Marketing External Business to Communications Leadership and Change Challenges Skills for Enterprise Management Introduction to Operations Plus One Option From: Choose One Option From: Management Voluntary Initiative Research Project Marketing Dynamics Modern Languages (Upper OR People and Organisations Intermediate) Marketing Showcase Planning for Professional Applied e-Business and Plus One Option From: Development e-Marketing Brand Management Principles of Creative Communications Communication Modern Languages and Enterprise Start-up Studies Principles of Finance Cultural Studies Operational Sales Advertising and Media Year 2 Management Management Consumer Insights* Business Innovation and the Enterprise Risk Environment Creative Solutions for Management Business Professional Placement Social Entrepreneurship Enhancing Employability Year 3 Final Year Honours Marketing Intelligence Digital and Social Media Marketing
*Consists of an overseas residential trip as part of the module assessment.
www.ucb.ac.uk 89 International Foundation Diploma
Overview This one-year International Foundation Diploma is designed to prepare you for degree level study by providing an introduction to the world of business and its related services and giving you the opportunity to develop your English language and study skills. Successful completion of this course will give you access to the range of higher education courses offered by UCB in the fields of business, marketing, hospitality and tourism management. You can choose to start the course either in September or February.
90 U Thought
The International Foundation Diploma (IFD) is a new course for me and it’s been one of the best experiences I’ve ever had. The modules are very interesting as I was used to a limited choice of subjects when I was in Malaysia. Throughout the learning process, the UCB lecturers have been nothing but supportive towards international students and they help if we have problems. English is not my first language and I have needed to take an extra eight hours of English classes which has helped improve my communication skills among the other students. Not only that, the experience of the IFD will help me prepare for my degree. The IFD has
improved my confidence and given me the ability to voice my opinion. SCHOOL THE BUSINESS Nur Syakireen Chemohdnazin (Kay) International Foundation Diploma
Course Content Entry Criteria On this diploma course you will: The course is designed for students who have completed high school, but who Gain an introduction to business do not have qualifications equivalent to and management A Levels. International applicants must Learn important business and hold an IELTS for UKVI of at least 5.0 management skills (with a minimum of 4.5 in each element). Learn the English language study skills you will need to study at degree level Career Opportunities and Further Study You will undertake a range of industry- related assignments in preparation for If you successfully complete the higher education study and develop International Foundation Diploma, you may expertise in areas such as: continue your studies at degree level in your chosen field (students would need to Managing tasks achieve at least 40% overall in the English Problem solving language modules, with a minimum of Communication 40% in each element before progressing). To progress onto English and Study Skills B, Group work you are required to successfully complete Course Structure English and Study Skills A. English and Study Skills A How to Apply English and Study Skills B Applications should be made directly to UCB. Foundation Management To download an international application form please visit www.ucb.ac.uk/IFD The Business Organisation in its Environment For further information, contact our International Admissions Office on Foundation Studies in Marketing Tel: (+44) 121 604 1090 Foundation Studies in Finance Fax: (+44) 121 200 1376 or Email: [email protected]
www.ucb.ac.uk 91 School of Education, Health & Community
Courses Childhood Studies (with or without Practitioner Status) Page 96 BA (Hons)/FdA A choice of two pathways are available: Early Years Primary Health & Social Care BSc (Hons) Page 100 Youth, Community & Families BA (Hons) Page 104
Note: PGCE Primary (Primary 3-7 years, Primary 5-11 years), PGCE School Direct Route (Primary) and Early Years Teacher Status (0-5 years) are available at UCB.
92 HEALTH & COMMUNITY HEALTH SCHOOL OF EDUCATION,
www.ucb.ac.uk 93 Industry and U
U Thought
I attended a placement during my Childhood Studies course and it was the best part of the course because you work with children of different ages and different needs. The course allows you to gather vast amounts of knowledge by attending placements. After completing my degree, I am looking to do my PGCE with UCB. I would recommend the University because it is a happy and multi-cultural environment. The lecturers and staff are always happy to help and support students. The atmosphere at UCB creates a positive environment. Aliyah Habib BA (Hons) Childhood Studies
I have just secured my placement and it was a much easier process with the help of the placement team here at UCB. I’m not entirely sure what career I would like to go into and therefore found a mini “hospital-like” organisation which deals with all sorts of illnesses and has patients of all ages. Hopefully, this can allow me to shadow the professionals and get a basic idea of their job roles and day-to-day work lives. I can’t wait to start. Maliha Somji BSc (Hons) Health & Social Care
I decided to study at UCB for many reasons, including its wide range of vocational courses that allow students to gain employment experience during their studies. The best part of the course was being taught by certified and knowledgeable lecturers who have vast amounts of experience working with youths in the community. The dedicated placement team supported me with finding a suitable placement that was focused on my career interests. My ambition is to involve myself in community projects that inspire people to live healthy lifestyles, allowing them to reach their full potential. I hope to secure a job working in the community for a reputable charity organisation that helps vulnerable people in society such as the homeless, victims of child abuse and domestic violence and people who struggle with substance abuse. Otto Mponda BA (Hons) Youth, Community & Families
94 The Children’s Society St Gregory’s Primary School It has been great having UCB students We continue to have extremely positive on placement with us as they have experiences with the students from brought with them lots of enthusiasm. UCB, and have been happy to offer The Children’s Society has given them employment opportunities. We always opportunities to get involved in our direct find UCB students are well prepared for service delivery with children and young their placements and have a clear view people, fundraising and campaigning for of their own expectations. Students are change on a local and national level. extremely well supported throughout their These are the three main areas that studies both academically and practically. any voluntary and community sector Placements offer students the opportunity organisation has to develop if it is to to develop professional skills within the help make changes for children. workplace, and to put theory into practice. Our students form an invaluable part of Jennifer Crosby our team, and bring with them an Support Engagement Officer for the enthusiasm for learning which is reflected West Midlands HEALTH & COMMUNITY HEALTH
in their successful experiences and their SCHOOL OF EDUCATION, continued development. Edgbaston Park Day Nursery Edgbaston Park Day Nursery has had Kathy McGuiness students on placement from UCB for more Student Co-Ordinator than five years and their standard has been consistently high. We are always happy to The Ridings Nursing Home support UCB students in providing them UCB students that come to The Ridings with an environment that supports and are involved with as many aspects of complements their theoretical learning. social care as possible. In order to get a Based on students’ feedback as well as real experience of the environment they liaising directly with UCB’s placement team, quickly become part of the team, as the students have found their time with us role can become stressful and emotional rewarding and enjoyable. As the nursery at times. They also work on developing manager, I am always extremely keen to their work ethic, approach, respect and support students and aid their personal the importance of time management. and professional development within the They learn to communicate with people workplace by offering them a range of face-to-face rather than via a computer, experiences within the nursery across all and are encouraged to use their own age groups and by shadowing my strong initiative and common sense. All UCB and experienced staff team. I look forward students that have been placed at to continuing to develop the working The Ridings have been very polite partnership with UCB in the future. and a pleasure to work with. Liz Kerr Tracey Bonas Nursery Manager Deputy Home Manager
www.ucb.ac.uk 95 Childhood Studies
BA (Hons)/FdA Accredited by the University of Birmingham
96 Overview Childhood experiences shape the rest understanding of children’s social, physical, of our lives; being part of that journey is emotional and intellectual needs. You are rewarding, challenging and often surprising. given the opportunity to turn theory into We have designed our degree courses in practical skills during a variety of work Childhood Studies to give you a strong placements, including nurseries, schools, foundation for a variety of careers working children’s centres, and special schools. with children. In such a diverse sector many If you do not hold a full and relevant Level 3 of our graduates go on to become primary Early Years qualification, during your course school teachers, nursery owner/managers, you will be assessed in the workplace to social workers or specialise in working ensure you achieve Practitioner Status. with children with learning difficulties. Our courses give you the academic knowledge to succeed in this constantly changing field, and an in-depth
Course Content
Both the Foundation Degree and BA (Hons) Degree follow a similar course in the & COMMUNITY HEALTH SCHOOL OF EDUCATION, first two years.
Year 1: Year 3: You will learn about the key characteristics In the final year, you will look at wider of childhood and how to meet the strategic and philosophical issues including developmental needs of young children. the impact of legislation and social trends You will develop skills for working with within the childhood sector. The broader young children and other professionals European and global context will also within the children’s workforce sector. be examined within modules. You will be able to choose from our optional modules Year 2: which include Healthy Communities, New This year you will learn how to help Media Literacies & Learning and Philosophy children develop by creating new learning of Education. This is an opportunity to opportunities. We will encourage you to develop a specialism that relates to your develop a specialism that relates to your future career. Your final year research future career by choosing from a wide project is an opportunity to research range of optional modules including Child in- depth a topic that interests you and Health, Creativity & Play, and Mathematics which may be relevant to your personal & Science in the Curriculum. At this stage, interests or intended future employment. students on the Foundation Degree course may be considered for the final year of the BA (Hons) Degree.
www.ucb.ac.uk 97 Childhood Studies continued
In Brief Course Title: Work Placements BA (Hons) Childhood You will gain extensive experience working with children Studies throughout your course. Over the years, UCB has UCAS Code: developed close working relationships with the childcare and education sector so that we can offer you a wide UCB B35 X313 BA/CS range of placement opportunities including nurseries, Course Title: playgroups, before and after-school clubs, children’s centres, schools and specialist community organisations. BA (Hons) Childhood The hired@UCB team will make sure that your placements Studies (with Practitioner are well-matched and closely monitor your progress Status) during the work placement. UCAS Code: The Independent Safeguarding Authority (ISA) together UCB B35 X316 BA/CSP with the Disclosure and Barring Service (DBS) are responsible for vetting those who will be working Typical Offer: with children or vulnerable adults. Students enrolling A minimum of 96 UCAS onto these courses will be subject to the above. (This Tariff points. GCSE English procedure will be initiated by UCB). However, all students language & maths grades will be required to pay for an enhanced DBS check prior A*–C or grades 9-4. to enrolment. For more information please see page 66.
Course Title: Career Opportunities and Further Study FdA Childhood Studies Both the Foundation and BA (Hons) Degree courses UCAS Code: provide an excellent platform for those who want a career working with children in a professional capacity. UCB B35 X312 FdA/CS There is a growing need in the education sector and Course Title: children’s workforce for trained staff with practical skills FdA Childhood Studies and experience. Graduates have gone on to work in (with Practitioner Status) child-related organisations in education, welfare, leisure, advocacy and counselling. Many go on to further study UCAS Code: to become teachers, nursery owners/managers, social UCB B35 X315 FdA/CSP workers and counsellors. Typical Offer: Graduates who wish to continue their studies can progress to postgraduate courses at UCB including our A minimum of 56 UCAS Postgraduate Certificate in Education (PGCE) Primary Tariff points or NVQ Level (Primary 3-7 years, Primary 5-11 years) with QTS or the 3 Children’s Care, Learning MA/PGDip Teaching & Learning, following a specialised and Development. GCSE pathway of early years, primary or secondary education. English language & maths grades A*–C or BA (Hons) Childhood Studies graduates can progress to grades 9-4. Other Level 3 Early Years Teacher Status (0-5 years). qualifications outside the UCAS Tariff, plus work- based applications, are also welcome. For further information, please refer to page 64.
98 U Thought
My placement experience allowed me to gain a broad, first-hand understanding of children and how they develop. During my foundation degree, I have been able to work with a range of children from babies to five-year-olds in a nursery to children with autism within a specialised unit. By working alongside qualified practitioners, I have gained a better understanding of how to conduct myself appropriately and professionally within the childcare sector, both independently and as part of a team. My goal is to work within special educational needs. Thanks to my placement experience, I feel I have the foundations for the skills necessary to work in a variety of different sectors. Ashley Lillis FdA Childhood Studies HEALTH & COMMUNITY HEALTH SCHOOL OF EDUCATION,
Course Structure
Year 1 Primary Pathway Year 3 Final Year Honours Principles of Professional Pedagogy and the Primary Contemporary Issues in Practice for Employability Curriculum Social Context Professional Practice in Learning and Development Equity and Inclusive Childhood Studies Practice Plus One Option From: Working with Children 0-5 Professional Engagement Mathematics and Science Pioneers and Practice in the Curriculum OR Introduction to Curriculum Behaviour and Individual Research Project (SEC) Academic Skills (SEC) Differences Plus One Option From: Year 2 Children and Society Healthy Communities Communication, Language Managing People Philosophy of Education and Literacy Children’s Health and History of Childhood Wellbeing Multi-agency Practice and New Media Literacies and Child Protection Developing Multimedia Learning Learning Resources Research for Enquiry Understanding Enterprise Start-up Studies Early Years Pathway Management Child Development Managing Mentoring Creativity and Play
www.ucb.ac.uk 99 Health & Social Care
BSc (Hons) Accredited by University College Birmingham
100 Overview There is an increasing demand for health gangs and the management of long-term and social care both in the UK and globally. conditions. Promoting healthy living and This rapidly growing industry requires emotional intelligence in practice are individuals with a wide range of knowledge also included. and experience. The course is delivered by expert staff The BSc (Hons) Health and Social Care with vocational experience in a variety offers students an opportunity to gain of health and social care settings. a holistic understanding of the sector. There will be opportunities to increase Professionals need to be flexible and open your employability through completion to new ways of delivering high standards of of specialised work placements in a care. This course covers a range of diverse variety of settings. subjects which include substance misuse, offender management, working with
Course Content HEALTH & COMMUNITY HEALTH
Year 1: Year 3: SCHOOL OF EDUCATION, In the first year you will study five core In your third and final year there are modules which will provide a foundation two core modules which enable you that you can build on for a sound generic to engage with Contemporary Issues in degree in Health and Social Care, or in Social Context, and also further develop either of the two pathways that you can your research skills. You can also choose choose from – Health or Social Care. a further two options from a range on offer, which can be from either of the two You will be provided with appropriate pathways (Health or Social Care) that you support to undertake study at higher can specialise in through the course. education level, and gain underpinning knowledge in the principles and practice of working with others in Health and Social Care, and of Promoting Healthy Living or exploring the skills and knowledge necessary for understanding Acute and Chronic Illness.
Year 2: Your second year includes three core modules that build on the foundation provided by your first year and includes a focus on Work-based Practice in Health and Social Care, the enhancement of your Interpersonal and Communication Skills for Managing the Professional Environment and the development of research skills relevant for this level of study.
www.ucb.ac.uk 101 Health & Social Care continued
Specialised Vocational Placements You will gain substantial experience in a range of diverse placement areas which aim to support you with linking theory and practice. The placement will enhance your employability, providing you with essential experience required to work in the health and social care sectors. The Independent Safeguarding Authority (ISA) together with the Disclosure and Barring Service (DBS) are responsible for vetting those who will be working with children or vulnerable adults. Students enrolling on this course will be subject to the above. (This procedure will be initiated by UCB). All students will be required to pay for an enhanced DBS check prior to enrolment. For more information please see page 66. In Brief Career Opportunities and Further Study Course Title: Following successful completion, graduates will have the knowledge and skills to work in a variety of different BSc (Hons) Health health and social care sectors. It is anticipated that & Social Care students will progress onto rewarding roles within UCAS code: public, private and voluntary sectors. UCB B35 L510 BSc/HSC Suggested careers include:
Typical Offer: Working for drug and alcohol services Health promotion specialist A minimum of 96 UCAS Tariff points. GCSE Offender management English grades A*-C or Guidance providing agencies grades 9-4 or equivalent. Community liaison workers For further information, Hospices please refer to page 64. Family support Charities both national and international Successful graduates may also wish to continue their studies in a variety of areas such as social work, education and other practitioner-based qualifications.
102 U Thought
I love everything about the Health and Social Care course and there is nothing that I can fault. I have recently finished a placement at a nursery in Erdington and have decided that I would like to work in family support. I am now looking for my own placement in this area and hopefully, by the end of this degree, I will be working in a family support centre. I would recommend UCB because the University staff provide every student with support and encouragement. The facilities and resources are fantastic. My advice to students considering taking this course would be to take the plunge. If you are unsure whether you want to pursue a career in either the health or social care sector, this course gives you a variety of experiences to help you make your decision. Tasmin Choudhury BSc (Hons) Health & Social Care HEALTH & COMMUNITY HEALTH SCHOOL OF EDUCATION,
Course Structure
Year 1 Plus Three Options From: Plus Two Options From: Health and Social Care Managing Long-term End of Life Care (H) Principles Conditions (H) Mental Wellbeing Academic Skills (SEC) Family Wellbeing (H) (H and SC) Promoting Healthy Living Community Studies Youth and Community Emotional Intelligence in (H and SC) Development (H and SC) Practice Substance Misuse Healthy Communities Acute and Chronic Illness (H and SC) (H and SC) Criminology and Criminal Managing Mentoring Year 2 Justice (SC) (H and SC) Potential to choose a Health Working with Gangs (SC) Professional Management (H) or Social Care (SC) in Health and Social Care Pathway Mentoring for Learning (H and SC) (H and SC) Interpersonal Counselling and Guidance Communication Skills for Year 3 Final Year Honours Skills (SC) Managing The Professional Potential to choose a Health Offender Management (SC) Environment (H) or Social Care (SC) Research for Enquiry Pathway Learning Disability (H and SC) Work-based Practice in Contemporary Issues in Health and Social Care Social Context Professional Engagement OR Research Project (SEC)
www.ucb.ac.uk 103 Youth, Community & Families
BA (Hons) Accredited by the University of Birmingham
104 Overview If you are interested in a career supporting This career pathway leads to a variety young people and their families this course of job opportunities including youth and will provide you with an excellent start. community development, work in local On successful completion of the course neighbourhoods, advocacy (supporting you will be able to apply for a wide variety those most vulnerable in society), advice of vocational positions working with and guidance work, mentoring, health young people and families within local promotion and community family support. communities. You will be able to deliver It also includes specialist areas such as targeted services to families within the sexual health, substance misuse and social welfare, community development, rehabilitation, homelessness, community health and education sectors. Increasingly, arts, sports projects and working with local authorities and voluntary sector young people involved in the criminal organisations need highly trained justice system. professionals with the flexibility to work effectively within an integrated and multi-agency environment. HEALTH & COMMUNITY HEALTH
Course Content SCHOOL OF EDUCATION,
Year 1: Year 3: You will look at government policies that In the final year, you will look at the affect professionals working with children, strategies and ideas currently influencing young people and families. We will teach how society works with young people you practical, professional skills including and their families. This includes examining managing activities and people, the impact of legislation and social trends anti-discriminatory practice and in Europe and worldwide. You will also how to develop emotional intelligence. have the opportunity to undertake an individual research project, as well as Year 2: study a specialist area of your choice. In this year you will develop your professional skills and work on advanced interpersonal skills that are vital for success in the youth and community sector. You will look in-depth at family dynamics and consider when and how to work with a range of services in a family situation to support children and vulnerable young people.
www.ucb.ac.uk 105 Youth, Community & Families continued
Practical Work Placement Experience You will gain experience working with young people in the community. Over the years we have developed close working relationships with the youth, family and community sector so we can offer you a wide range of placements within specialist and targeted youth, health, social and welfare services based in the community. The Independent Safeguarding Authority (ISA) together with the Disclosure and Barring Service (DBS) are responsible for vetting those who will be working with children or vulnerable adults. Students enrolling onto these courses will be subject to the above. (This procedure will be initiated by UCB). However, all students will be required to pay for an enhanced In Brief DBS check prior to enrolment. For more information please see page 66. Course Title: Career Opportunities and Further Study BA (Hons) Youth, Community & Families The BA (Hons) Degree course is an ideal qualification for those who want a career working with young people and UCAS Code: their families in a professional capacity. UCB B35 L591 BA/YCF Employers of graduates in youth and community work include local authority youth services, education Typical Offer: departments, voluntary organisations, religious A minimum of 96 UCAS organisations and other community-based groups. Tariff points. GCSE Many youth and community graduates go on to work in English grades A*–C or related areas such as social work and family support work. grades 9-4 or equivalent. Graduates of this course will be eligible for careers in: For further information, please refer to page 64. Youth work Community work Youth justice Family support Counselling Drugs services Youth offending Learning mentoring Housing Graduates who want to continue their studies can progress to postgraduate courses in Youth Work and Community Development or Social Work.
106 U Thought
For my placement, I was fortunate to be part of a team of volunteers at The Children’s Society. This gave me the opportunity to gain experience in many areas of the charity’s work. I was passionate to get on board with a campaign called “Keep The Warmth,” which looked at the main energy providers and how the lives of many families are affected by poverty and how they get stuck in the debt trap due to soaring energy bills. I accompanied the campaign team by handing in a signed petition at EON in Coventry. The event was televised and I appeared on Central News. I also enjoyed working for a youth group, supporting young male asylum seekers. Each week I would either cook for them or participate in games or crafts. It was rewarding work. Tracey Williams BA (Hons) Youth, Community & Families HEALTH & COMMUNITY HEALTH SCHOOL OF EDUCATION,
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Academic Skills (SEC) Developing Interpersonal Youth and Community Policies in Action Skills Development The Professional at Work 1 The Professional at Work 2 Contemporary Issues in Social Context Emotional Intelligence Research Methods in Practice in Action Professional Engagement Managing Activities Plus One Option From: OR and People Dynamics in Families Research Project (SEC) Supporting Transition Plus One Option From: Plus One Option From: Understanding Management Mentoring for Learning Healthy Communities Family Wellbeing Managing Mentoring Community Studies International Perspectives Working with Young Criminology and Criminal People, Communities Justice and Families Substance Misuse Philosophy of Education Working with Gangs Offender Management Learning Disability Counselling and Guidance Skills
www.ucb.ac.uk 107 College of Food
Courses Applied Food & Nutrition BSc (Hons)/FdSc Page 114 Bakery & Confectionery Technology Foundation Degree/FdSc Page 118 Culinary Arts Management BA (Hons)/FdA Page 122 Culinary Science BSc (Hons)/FdSc Page 126 Food Development & Innovation BSc (Hons)/FdSc Page 130
Note: For more information on the BA (Hons)/FdA Hospitality & Restaurant Management, please refer to page 152 for course details.
108 COLLEGE OF FOOD COLLEGE
www.ucb.ac.uk 109 110 Industry and U
Exposure to the day-to-day operation of the food industry is a key component of all College of Food courses and allows students to put theory into practice in real-life situations. This could include project work for companies, workplace visits or periods of work placements.
For example, if you are studying Food allows you to develop your current range Development & Innovation you have work of culinary skills and technical knowledge placements embedded in your course to a higher level. Placements could be with either as two discreet periods of three private or corporate hotel groups, resorts, weeks or 120 hours over your first two restaurant chains, licensed retail premises, years. Placements might be with nationally convention and exhibition venues and known companies such as Mars or Aga; contract caterers, all in the UK. In addition, head offices of major supermarkets such due to the well-established reputation that as Sainsbury’s; new product development UCB has within the food industry, placement with major food suppliers such as opportunities also exist in France, Spain, Mondelez, Bakkavor and Samworth Ireland, Cyprus, UAE, USA, Canada and China. Brothers; or smaller producers such as Similarly, Culinary Science also incorporates Muddy Boots and Blue Earth Foods. a period of work placement within a professional kitchen environment, and will Other placement opportunities can include also provide exposure to work experience teaching in secondary schools or media within the product development arena. organisations, such as PR and magazines and charities such as Fareshare. A work placement is built into the first year of the Bakery and Confectionery Technology
If you are studying Culinary Arts OF FOOD COLLEGE course. You are encouraged to undertake a Management, there is a compulsory one- three-week placement (120 hours) at the end year placement after year one (unless you of year 1. Placements might be with small have previous relevant experience) which artisan businesses or larger food processors.
I trained at UCB’s College of Food and back then the facilities were great. Now they are amazing. UCB is the Number 1 food college in the country. When I went there, the chefs were firm but they were not like teachers at school. They didn’t hassle you. Going to UCB after school, I felt comfortable and fitted in. I totally got it. I continue to have a good relationship with UCB and I am always happy to take on trainees from the College of Food because I know they will have had a great grounding in the basic skills. UCB knows what I am looking for in the kitchen and the training there is excellent. Brad Carter Carters of Moseley, Chef/Owner
www.ucb.ac.uk 111 Industry and U
U Thought
I chose to study Culinary Arts Management at UCB for two reasons: the practical elements it offered and the opportunity to do a placement abroad. I went to Greenwich Country Club in Connecticut, USA and it was fantastic. I got to work with most stations in the kitchen, which was something that my experience was lacking. I had to overcome the cultural barriers early on but the unfamiliar environment made me a more mature individual for my return to UCB in the third year. I would recommend a placement abroad to anyone who has to push themselves in unfamiliar scenarios and improve their skills every day. It is extremely hard work and there are definitely challenging days – but the good days strongly outweigh these moments. Jessica Simmons BA (Hons) Culinary Arts Management
I chose UCB for its excellent reputation and world-class facilities as I believe in today’s ever changing, fast-paced food industry it is important to keep up-to-date with industry standards. After leaving catering college in London, I decided that I wanted to be more than just a chef. The Food Development and Innovation course has offered me the opportunity to step up and enter the continually growing industry of food manufacturing and product development. Food Development and Innovation offers me a unique blend of both practical and theory at degree level, which allows me to enhance my existing practical skills, whilst building on my knowledge of the industry. I believe this will give me excellent graduate job opportunities when I leave UCB and enter the world of work. I hope to gain employment in the new product development field once I have graduated and to work with a large company like MARS or Cranswick. Ben King BSc (Hons) Food Development & Innovation
112 Callebaut The Royal Automobile Club Callebaut is one of the leading providers We are a leading members’ club with of chocolate to the professional world some 17,000 members, operating in Pall of bakers, patissiers, chocolatiers and Mall, London and a country club in Epsom, restaurant chefs. Throughout its long Surrey. Over the past few years, we have history, Callebaut has been devoted to developed strong links with UCB offering the essential aspects of chocolate making. short and long-term work placements. We see UCB’s College of Food as the We have a duty to open our businesses and leading bakery school in the UK and we give students opportunities to experience feel privileged to have been an education how we run them, as the students of today partner for the last eight years. We believe are the industry of tomorrow. As well as the UCB is now justifiably famous for its day-to-day business, we have also worked chocolate training and due to increased with UCB on various charity events where numbers has been able to open a bespoke students have been instrumental in raising classroom dedicated to chocolate work. funds for very worthy causes. The students UCB was the first UK institution to offer we have had over the years have been of a foundation degree covering chocolate a high calibre and work hard to represent confectionery. both themselves and UCB in a good light. Beverley Dunkley Philip Corrick Head of the Chocolate Academy Executive Chef of Clubhouses, Pall Mall, London Blue Earth Foods Blue Earth Foods has supported the Grace Americas placement of students from a range of We are a luxury group of inns and courses, providing the opportunity to restaurants located in the USA. Our diverse perform a “live” role within product and staff sets us apart from the competition OF FOOD COLLEGE process development or commercial and has allowed us to provide a great departments. The roles are those which we training arena for our work placement have been actively recruiting for (such as interns. Our relationship with UCB began assistant development chef, junior product in 2008 and has been going strong ever technologist and commercial administrator). since. The students’ dedication and passion The calibre of UCB students has been in culinary arts and hospitality has been very high, with far greater alignment outstanding. They are energetic, creative to the workplace than is the norm. and ready for a challenge. This course has A 12-month placement student performed allowed us to train students in culinary or so impressively that he was offered a full- hospitality roles, which is of the upmost time position before returning to continue importance in this industry. It is fulfilling to his final-year studies. It is evident that be able to pass on our knowledge and see syllabus content is implemented to an what achievements the students gain. exacting standard. From a manufacturing Diana Stearns perspective, it is apparent that courses Director of Human Resources are focused on providing individuals with appropriate tools for employment. Dawn Deakin Head of Business Development
www.ucb.ac.uk 113 Applied Food & Nutrition
BSc (Hons)/FdSc Accredited by University College Birmingham
114 Overview Nutrition-related issues are becoming behind food as well as the skills required increasingly important in the commercial for food preparation. food sector. Food-related research and The Applied Food and Nutrition BSc has concepts are reported almost daily in been developed in accordance with the the media. The consumption of food has core competences of the Association for wide-reaching effects throughout society Nutrition (AfN) with the aim of becoming and government initiatives attempt to an accredited course. stress the importance of diet and fitness in the UK population. The core competencies cover: Against this background, there is increased Science demand in food-related employment The food chain for graduates with specialised nutrition Social/behaviour backgrounds. With this in mind, UCB’s new Applied Food and Nutrition course Health/well-being has been designed to explore the science Professional conduct
Course Content Both the Foundation Degree and BSc (Hons) Degree follow a similar course in the first two years.
Year 1: You will get an introduction to the core At this stage, students on the Foundation of the course, which will include an Degree course may be considered for the introduction to nutrition; public health final year of the BSc (Hons) Degree. and nutrition; food science; academic skills for food and nutrition; culinary skills for Year 3: OF FOOD COLLEGE nutrition and food manufacture. You will In the final year, you will drive the be able to apply knowledge in practical direction of your studies while lecturers and relevant ways to your area of interest. guide and challenge you through modules such as nutritional science, current Year 2: issues in food and nutrition; food supply You will extend your knowledge-base and sustainability. You can pursue your in a range of areas, tailored to your individual interests through option modules personal career goals. The featured focusing on: principles for teaching areas include: functional foods and and learning with food; nutrition for legalities; contemporary eating practices; performance; nutrition at key life stages; research; and product design and process and food technology. You will also choose development. You will get the opportunity a final research project to tailor your degree towards your own interests by selecting one of a range of option modules from: sports nutrition; international nutrition; and dietary research in culinary development.
www.ucb.ac.uk 115 Applied Food & Nutrition continued
Specialist Facilities Our new multi-million pound, state-of-the-art Food Science and Innovation Suite comprises: Two specialist kitchens Bespoke sensory evaluation room Pilot plant Science facilities All laboratories in the innovation area have been designed with the help of the food industry and replicate the environment that you could work in on graduation.
Work Placements You are encouraged to gain work experience throughout In Brief this course because it is a great opportunity to put what you’ve learned into practice alongside qualified Course Title: professionals. Over the years we have developed close BSc (Hons) Applied working relationships with food science and product Food & Nutrition development industries so that we can offer you a wide range of placement opportunities alongside your studies. UCAS Code: Our hired@UCB team will make sure that you are well- UCB B35 DB64 AFN matched for your placement and support your progress Typical Offer: throughout your work experience. We recommend a minimum of five days’ work experience in both your A minimum of 96 UCAS second and third year. Tariff points.
Course Title: Career Opportunities and Further Study FdSc Applied When you graduate, you will have a high-level Food & Nutrition understanding of food science. Career paths might include: UCAS Code: International food manufacturers’ graduate courses UCB B35 BD65 AFN/FdSc Private work Typical Offer: Advisory work A minimum of 56 UCAS Product development or menu development Tariff points. Other Level 3 Laboratory work qualifications outside Health education – both at a local and national level the UCAS Tariff, plus Research and teaching work-based applications, are also welcome. For further information, please refer to page 64.
116 U Thought
Our Applied Food and Nutrition course opens up a wide variety of rewarding career paths for graduates such as new product development, health education, menu development, research and teaching. It also provides a superb route into postgraduate specialisms in nutrition, dietetics and food technology. Hannah Boardman Lecturer Applied Food & Nutrition
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Academic Skills for Food Contemporary Eating Current Issues in Food and Nutrition Practices and Nutrition Culinary Skills for Nutrition Functional Foods and Food Supply and Food Manufacture Legalities Sustainability Food Science Nutrition in Context Nutritional Science Introduction to Nutrition Product Design and Choose One Option From: Process Development Public Health and Nutrition Research Project Research for Food and
OR OF FOOD COLLEGE Nutrition Applied Food and Plus One Option From: Nutrition Project Dietary Research in Plus One Option From: Culinary Development Principles for Teaching International Nutrition and Learning with Food Sports Nutrition Nutrition for Performance Nutrition at Key Life Stages Food Technology
www.ucb.ac.uk 117 Bakery & Confectionery Technology
Foundation Degree/FdSc Accredited by University College Birmingham
118 Overview Whether you want to start your own This course will focus on the technical and business baking artisan breads, become managerial skills needed to be successful a chocolatier or patissier, or work in a in the industry, raising awareness of technical capacity, this course will give entrepreneurship opportunities and you the practical skills and business providing experience in a broad range knowledge you need. of baking and confectionery processes from artisan methods through to mass The bakery and confectionery industry production processes. Throughout, there offers a creative and highly competitive are elements of bakery and confectionery work environment. We have developed science and technology. You will also learn this course in consultation with industry about managing a business for profit. experts to provide you with the high level of technical and managerial skills needed to succeed at senior management level or as a business entrepreneur.
Course Content This course is taught through practical sessions, academic workshops and guest lectures. You will be assessed through a combination of practical work, written coursework, presentations and exams. You will be supported by a dedicated Year Manager who will oversee your progress throughout your studies.
Year 1: Year 2: This year introduces you to the science and You will build on your business technology of bakery and confectionery management knowledge by studying giving you an understanding of their quality assurance and how to start your nutritional contribution to diet. You will own business enterprise. At this stage, COLLEGE OF FOOD COLLEGE learn the advanced skills required in making students on the Foundation Degree course artisan bread and specialist confectionery. may be considered for the final year of In addition, key business principles are the BSc (Hons) Food Development & introduced, with modules in Managing for Innovation Degree at UCB. We are also Profit and Food Safety. Throughout the currently developing a BSc (Hons) Bakery course you will learn creative study skills & Confectionery Technology Degree. Once to help you perform well in the academic this course is operational, students who aspects of the course. have completed this course will be able to apply for direct entry onto the final year.
www.ucb.ac.uk 119 Bakery & Confectionery Technology continued
Specialist Bakery and Confectionery Facilities We have our own on-site baking and product development laboratories, all of which include specialist equipment such as: Large planetary machines Industrial ovens / steam ovens Koma computer-controlled retarder provers Specialist chocolate-production equipment UCB has its own bakery shop and packaging plant. This means you will have the unique experience of managing the entire commercial process from product development through to manufacture, packaging and In Brief retail. In addition to these facilities, our new multi-million pound, state-of-the-art Food Science and Innovation Course Title: Suite comprises two specialist kitchens, a bespoke Foundation Degree/ sensory evaluation room, pilot plant and science facilities. FdSc Bakery and Confectionery Industry Partnerships Technology UCB has a long history of training students in bakery and confectionery techniques. Over the years we have UCAS Code: developed partnerships with leading companies such as UCB B35 DN6D FdSc/BCT Callebaut, Fermex and Mondelez which means we can offer you unique access to top industry professionals Typical Offer: via guest lectures. We have a close working relationship A minimum of 56 UCAS with The Worshipful Company of Bakers and UCB is a Tariff points. Other Level 3 member of The National Skills Academy for Baking and qualifications outside Confectionery. This ensures we keep our equipment, the UCAS Tariff, plus facilities and teaching methods up-to-date, so our course work-based applications, features the latest techniques and developments being are also welcome. used in the industry.
For further information, Career Opportunities and Further Study please refer to page 64. This course is an ideal qualification for those who want a career in the bakery and confectionery industry. It will also provide an excellent foundation for those who wish to start their own business. Graduates from this course will be able to work in a wide range of organisations including: Restaurants and hotels Delicatessens Commercial bakeries Artisan bakeries Conference and exhibition centres Contract catering companies
120 U Thought
The best part of my course is creating and developing artisan breads, but my background in science also means that I enjoy the scientific side and learning about levels of hygiene. Last year, I completed a placement at Hobbs House Bakery, home of the Fabulous Baker Brothers. I have competed in competitions held by the Alliance for Bakery Students and Trainees (ABST) and was awarded the Hovis Overall Winner prize. I also won second place for the Horton Trophy, the Masters Cup and the British Society of Baking Trophy. Additionally, I entered The Hospitality Show’s Salon Culinaire where I was awarded a silver award and “Best in Class” for my innovative dinner rolls. William Bowen FdSc Bakery and Confectionery Technology
Course Structure
Year 1 Year 2 On successful completion Bakery and Confectionery Advanced Confectionery of this course, you can Science and Chocolate apply for the final stage of an appropriate degree Artisan Bread – Production Contemporary Bread course either at UCB or at and Appraisal Production another university. Specialist Confectionery Product Design and Process COLLEGE OF FOOD COLLEGE Food Safety and Hygiene Development Managing for Profit Enterprise Start-up Studies Diet and Nutrition Quality Management Systems Food Production Management
www.ucb.ac.uk 121 Culinary Arts Management
BA (Hons)/FdA Accredited by the University of Birmingham
122 Overview Whether you want to be executive head You will learn first-class culinary skills, chef at a 5-star hotel, manage the kitchen gain real-life industry experience and of a high profile restaurant or create new put business management principles to food products as a development chef, practice as you work in our state-of-the-art this course will equip you with the skills, kitchens and restaurants. The fundamental knowledge and experience you need. core of this course is based on creativity, innovation and experiential learning. Our Culinary Arts Management course aims to provide you with the essential technical skills and the ability to adopt a modern management approach in a wide range UCB sets the bar for culinary of professional food environments. training and has the best facilities in the country. I can’t think of a better place to learn the art and craft of becoming a chef. The Ferrari of catering colleges. Glynn Purnell Gordon Ramsay Michelin-starred celebrity chef
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first three years.
Year 1: Year 3: This year is about developing the technical, You will develop your business personal and business skills you will need management knowledge by studying for your placement in year 2. You will human resources, finance, marketing and
get a detailed introduction to the key information research. On the technical side, OF FOOD COLLEGE business principles you need to manage you will learn skills in kitchen management, a professional kitchen and restaurant, culinary development and how to manage including managing people and costing food and beverage operations. commodities. These principles will be At this stage, students on the Foundation applied as you work in our kitchens Degree course may be considered for the and restaurants, where you will learn final year of the BA (Hons) Degree. fundamental technical culinary skills.
Year 2: Year 4: The final year takes a wider look at the You’ll have a unique opportunity to contemporary culinary industry including complete a one-year work placement how to develop new food products for a within the culinary arts industry. This could variety of market sectors. be in the UK or overseas. Our hired@UCB team has developed close working The importance of a proactive approach to relationships throughout the restaurant and changes in the professional environment is hospitality sector in the UK and overseas. emphasised with a strong focus on culinary For more information on the wide range innovation, operations management and of placement opportunities available, strategic planning. please refer to page 111.
www.ucb.ac.uk 123 Culinary Arts Management continued
Specialist Facilities We have fully-equipped food and beverage laboratories and industry standard kitchens on campus. In addition, our new multi-million pound, state-of-the-art Food Science and Innovation Suite comprises two specialist kitchens, a bespoke sensory evaluation room, pilot plant and science facilities. You will have the opportunity to learn from some of the best chefs in the industry, in facilities to match. You will gain hands-on experience working in our AA award-winning restaurants, which are open to the public and have a great reputation with diners and industry professionals.
Bridging Courses In Brief Students joining the course with no culinary arts qualifications or experience can attend a short bridging Course Title: course in practical skills development before year 1 starts. Additionally, all students will undertake a brief induction BA (Hons) Culinary Arts period prior to the first semester, focusing on academic Management development and orientation. UCAS Code: Career Opportunities and Further Study UCB B35 N227 BA/CAM Graduates from this course have built very successful Typical Offer: careers in a varied range of industry sectors including fine dining, new product development and contract catering. A minimum of 96 UCAS Others have started their own business enterprises in Tariff points. areas such as specialist food production, consultancy Course Title: and licensed retail. FdA Culinary Arts You can also, on successful completion of the BA (Hons) Management Degree, progress your studies at postgraduate level in Culinary Arts Management, also available at UCB. UCAS Code: UCB B35 N228 FdA/CAM
Typical Offer: A minimum of 56 UCAS Tariff points. Other Level 3 qualifications outside the UCAS Tariff, plus work-based applications, are also welcome. For further information, please refer to page 64.
124 U Thought
Everyone has the same passion and drive at UCB, from the lecturers to the students. It is an amazing place to learn about food, wine and service. For culinary skills, UCB is the top of its league. I did a placement year in the South of France near Marseille. It was an incredible experience. I had the independence of living on my own in a foreign country and my French now is really good. I did six months as a pastry chef and six months front of house learning about the wines and talking to customers. I graduated in 2015 and I am now assistant restaurant manager at Michelin-starred restaurant Carters of Moseley, training to be a sommelier. It is a great position because you can take it to so many places, not just career-wise but travelling all over the world. Abigail Connolly BA (Hons) Culinary Arts Management
Course Structure
Year 1 Year 3 Year 4 Final Year Honours Commodities and Nutrition Human Resources for Culinary Product Culinary Skills Development Hospitality Managers Development Food Safety and Hygiene Marketing Communications Hospitality Operations for Hospitality Management
Food, Beverage and OF FOOD COLLEGE Hospitality Operations Research in Practice Research Project Kitchen and Restaurant Creative Kitchen Strategic Tourism and Operations Management Hospitality Management Managing for Profit Culinary Research and Plus One Option From: Development Year 2 Financial Strategy Management of Food and Small Restaurant Work Placement Beverage Operations Management Plus One Option From: Modern Languages and Gastronomy Cultural Studies Contemporary Patisserie Cross-cultural and Global Events Planning Management in Hospitality Managing Pub Operations Innovation and Creativity Management in Hospitality and Tourism Personal Effectiveness and Behavioural Skills
www.ucb.ac.uk 125 Culinary Science
BSc (Hons)/FdSc Accredited by University College Birmingham This course is subject to approval.
126 Overview The Culinary Science course has been professionally designed kitchen designed to provide you with the culinary environments, and within our newly and scientific skills required to thrive within constructed higher education facility. the gastronomic landscape. This provides a perfect environment if you want to graduate with the opportunity The course has both strong scientific to progress into senior roles as product and culinary focuses with many elements development chefs, menu engineers, taught in our multi-million pound Food food innovators or culinary scientists. Science and Innovation Suite, across our
Course Content Both the Foundation Degree and BSc (Hons) Degree follow a similar course in the first three years.
Year 1: Year 3: This year will develop your core skills This year aims to bring together all and knowledge in Culinary Science. your skills and abilities, and apply You will enhance both your culinary ability them at a much higher, strategic and and scientific acumen, and increase your academic level. Recipe development, awareness of industry practices and food technology, culinary science consumer trends. There is also a strong and classic craft techniques will guide focus on developing your academic ability, you towards entering the workplace covering areas such as report writing, as a fully-rounded, competent and professional presentation skills, research employable individual, able to adapt and communication – all vital tools in an to new surroundings and challenging ever expanding and demanding career. opportunities. You can also choose from a range of optional modules to help you COLLEGE OF FOOD COLLEGE Year 2: pursue your chosen career path. You will be offered a unique opportunity to complete a one-year work placement to Year 4: provide you with a strong entry point into The focus is on adaptation and application, an organisation or industry. This will not deeper scientific exploration and only be an amazing stepping stone into a contemporary research into current trends career, but it will also offer you invaluable and activities. You will look at culinary work experience which you can present product innovation, project planning, on your CV. Our hired@UCB team has strategic culinary operations and the developed close working relationships anthropology of food. You will also have with key sectors in the UK and overseas. the opportunity to complete a dissertation For more detailed information on the wide or a research project. range of placement opportunities available, please refer to page 111.
www.ucb.ac.uk 127 Culinary Science continued
Specialist Facilities We have fully-equipped food and beverage laboratories and industry standard kitchens on campus. You will have the opportunity to learn from some of the best chefs in the industry, in facilities to match. In addition, our new multi-million pound, state-of-the-art Food Science and Innovation Suite comprises two specialist kitchens, a bespoke sensory evaluation room, pilot plant and science facilities.
Bridging Courses Students joining the course with no culinary arts qualifications or experience can attend a short bridging course in practical skills development before year 1 starts. In Brief Additionally, all students will undertake a brief induction period prior to the first semester, focusing on academic Course Title: development and orientation. BSc (Hons) Culinary Career Opportunities and Further Study Science Our Culinary Science course has been designed with UCAS Code: employability and creativity in mind, by working with leaders within the food service, food development and UCB B35 C845 BSc/CSc food science industries. Our professional links will enable Typical Offer: you to work closely with industry, to gain valuable real- life experience and to forge connections and contacts A minimum of 96 UCAS that will stay with you as you develop your career. You Tariff points. will be exposed to working with not only multi-national Course Title: organisations, but also local and national companies focusing on specialist products and niche markets. FdSc Culinary Science Alternatively, you may choose to progress your studies UCAS Code: at postgraduate level in Culinary Arts Management. UCB B35 C844 FdSc/CSc Graduating with this degree will enable you to pursue a career in: Typical Offer: Menu engineering A minimum of 56 UCAS Tariff points. Other Level 3 Food innovation qualifications outside Culinary science the UCAS Tariff, plus Sensory science work-based applications, are also welcome. Food and diet research For further information, please refer to page 64.
128 U Thought
Our Culinary Science BSc, the first of its kind in the UK, has been tailored to meet the exacting requirements of food manufacturing companies, multi-national organisations and restaurants who need highly-skilled culinary graduates with an in-depth food and science background. The modules, encompassing everything from classic craft techniques and ingredients science to project planning and strategic operations, are complemented by real-life industry experience. Lewis Walker Chef Lecturer
Course Structure
Year 1 Year 3 Year 4 Final Year Honours Culinary Creativity Sensory Science Culinary Product Innovation Nutrition Science Classical Craft Techniques Anthropology of Food Creative Beverages Culinary Science and Project Planning Ingredients Science Technology Strategic Culinary Contemporary Food Safety Culinary Research and Operations Recipe Development Applied Study Skills Dissertation Dietary Trends and OR Year 2 Allergens OF FOOD COLLEGE Research Project Work Placement Innovative Marketing
www.ucb.ac.uk 129 Food Development & Innovation
BSc (Hons)/FdSc Accredited by the University of Birmingham
130 Overview Innovation and creativity in food how to enhance the sensory attributes development is crucial if the industry is to of products and recipes, ensuring food meet the challenges posed by a diverse delivers the consistent quality expected from market and changing consumer trends. manufacturers, retailers and consumers. Technology is constantly evolving to meet Practical food preparation skills and sensory the demands of a nutritious, safe and evaluation are also integral to the course. sustainable food supply. The course emphasises the development of This course is designed for individuals professional verbal presentation techniques seeking a management career in the food, and the essential people skills needed beverage and the retail industries, or for to excel as an intermediary between those interested in food media and food manufacturers, retailers and the consumer. technology education. Current trends in health, food availability, food security and rising food costs will also The food industry is diverse consisting be examined, and applied to current and of small/niche businesses, blue chip future markets. manufacturers and major retailers. While analysing the industry in its broadest sense, Well-developed links with industry are module options allow specialisation in reflected in the design and delivery of areas such as food product and process this course. Industry-led projects and development, public relations and marketing. assignments have a strong industrial focus. You will assess new and existing foods and identify new markets. You will learn
Course Content
Year 1: of a concept into a viable commercial product. You will have the opportunity to
You will learn about food commodities, OF FOOD COLLEGE nutrition and food safety through practical focus your interests in product formulation application and development work. Essential process management, food media or skills of analysis of ingredients and products business enterprise. Employability will be will further enhance your understanding enhanced through the optional year in of the function and impact of ingredients industry and work placement opportunities. on food products. You will also investigate the importance of understanding the Year 3: consumer and will identify trends affecting The final year will consolidate and elevate development and food choice. the learning of the previous years to a strategic level, enabling you to assess all Year 2: the factors internally and externally to a This year will bolster your ability to analyse company and to develop strategies for the requirements of specific target markets the future. You will further develop and and identify the key drivers, to use to inform enhance your research skills, undertaking innovation and development projects. either a practical research project or a Industry will take a key role in providing dissertation. The research project could contemporary development projects. involve specific work for food companies Reinforcing the business aspects of product using UCB’s analytical and evaluation development, you will examine the processes facilities. In addition, you will have a choice and management activities from evolution of options to suit your career path. www.ucb.ac.uk 131 Food Development & Innovation continued
Specialist Facilities Our new multi-million pound, state-of-the-art Food Science and Innovation Suite comprises two specialist kitchens, a bespoke sensory evaluation room, pilot plant and science facilities. All laboratories in the innovation area replicate real-life work environments.
Work Experience As well as the opportunity to complete a one-year work placement within the industry at the end of your second year, you will have other work placements embedded in your course during your first two years – either as two periods of three weeks or 120 hours in total. These work placements will provide you with the opportunity In Brief to develop skills, knowledge and practices and relate them to the working environment to gain a sound base Course Title: of industrial experience. This will be organised by our dedicated hired@UCB team. BSc (Hons) Food Development & Innovation Career Opportunities and Further Study UCAS Code: The food, consumer and retail industries offer a wide range of career destinations, such as designing and UCB B35 DN45 BSc/FDI developing new products; reformulating existing ones; Typical Offer: monitoring food manufacture; marketing and retailing products; and work in education or the media. A minimum of 96 UCAS Tariff points. Graduates are employed in a broad range of roles including:
Course Title: Food product development Quality assurance FdSc Food Development & Innovation Health promotion Research and development in food and appliance UCAS Code: companies UCB B35 DN44 FdSc/FDI Product evaluation Typical Offer: Food journalism A minimum of 56 UCAS Food technology teaching Tariff points. Other Level 3 In addition, there are fantastic opportunities to open up qualifications outside your own food business or work as a consultant. Some the UCAS Tariff, plus graduates continue with their studies and undertake work-based applications, postgraduate level studies. are also welcome. For further information, Bridging Courses please refer to page 64. Students joining the course with no culinary qualifications or experience can attend a short bridging course in practical skills development before year 1 starts. Additionally, all students will undertake a brief induction period prior to the first semester, focusing on academic development and orientation.
132 U Thought
I chose UCB for its global recognition and well-established links with all areas of the ever-changing food industry. Returning to full-time education as a mature student, I was one of the first students to benefit from the newly designed Food Development and Innovation course. It has already uncovered a wide variety of employment opportunities and career enhancing experiences I hadn’t considered or knew about. I am reassured I’ll be able to find work in industry with some level of ease once I attain my accreditation and apply my transferable skills gained from more than 10 years’ employment in unrelated industries. Returning to UCB has been the best decision I have ever made and I am loving my time here. The enthusiasm, passion and expertise is evident throughout the University and it is this spirit that ensures every student achieves the very best experiences. Abigail Reeve BSc (Hons) Food Development & Innovation
Course Structure
Year 1 Year 2 Year 3 Culinary Skills for Commercialisation and Work Placement Innovation Supply Chain (Optional) Diet and Nutrition Consumer Behaviour for Year 3/4 Final Year OF FOOD COLLEGE Food Industry Insights Food Honours Food Science for Product Contemporary Food Food Quality Management Communication Development Food Retail Innovation New Food Product Managing for Profit Strategies for Food Development Sensory Evaluation of Food Production and Food Retail Research for Food Industries Plus One Option From: Research Project Creative Food for the Media OR Food Product Practical Project Reformulation Plus One Option From: Enterprise Start-up Studies Brand Management Food Production International Marketing Management Principles for Teaching and Learning with Food
www.ucb.ac.uk 133 School of Hospitality, Tourism & Events Management
Hospitality, Tourism and Events Management Courses Events Management BA (Hons)/FdA Page 140 Hospitality Business Management BA (Hons)/FdA Page 144 Hospitality with Events Management BA (Hons)/FdA Page 148 Hospitality & Restaurant Management BA (Hons)/FdA Page 152 Hospitality & Tourism Management BA (Hons)/FdA Page 156 International Hospitality & Tourism Page 160 Management (Top-Up) BA (Hons)
Tourism and Aviation Management Courses Aviation & Airport Management BA (Hons)/FdA Page 168 International Tourism Business Management BA (Hons)/FdA Page 172 International Tourism Management BSc (Hons) Page 176
134 www.ucb.ac.uk 135
SCHOOL OF HOSPITALITY, TOURISM & EVENTS MANAGEMENT 136 Work Placement Opportunities in Hospitality
Work placement is a key component of most undergraduate courses offered in the field of hospitality management. UCB’s reputation within the industry, both nationally and internationally, means we are able to offer you a wide range of placement opportunities.
You are encouraged to take advantage In addition, placement opportunities may of part-time, full-time or voluntary also exist in France, Spain, Ireland, Cyprus, work during term time and vacation UAE, USA, Canada and China/Taiwan. periods, to develop a range of skills and The hired@UCB team work with around knowledge from a portfolio of employers. 250+ students annually and has a dedicated This is invaluable experience on your number of Employability Tutors who work CV regardless of whether you have a on an individual basis to help source a compulsory or optional work placement placement opportunity. period on your course. If you have appropriate prior experience, If you are studying a Hospitality you may apply for exemption from the Management course, a compulsory year placement period, subject to a portfolio in industry is undertaken in organisations of evidence being submitted and approved. such as private or corporate hotel groups, resorts, restaurant chains, licensed retail premises, convention and exhibition venues, theme parks and contract and food service caterers, all in the UK.
My advice to any student applying to study hospitality MANAGEMENT
management is to strongly consider a course which & EVENTS TOURISM
includes a placement as this is key to securing a post SCHOOL OF HOSPITALITY, after you complete your course. Tom Taylor Hospitality Graduate
www.ucb.ac.uk 137 Industry and U
U Thought
The best part of the course is the practical element. We are taught how to participate in real working environments by talented chefs and restaurant managers. I did not have any experience before my placement in Cyprus. It gave me experience and built my confidence and independence. At the moment, I am in my last year on the course and I am working at the Edgbaston Priory Club. After I finish, I plan to go traveling and I feel that the best way to achieve my goal is to become a cabin crew member. I would like to apply to Emirates and I am full of expectation for my future career. Jelizaveta Brovtseva BA (Hons) Hospitality with Tourism Management
I’ve always been interested in events. I chose UCB because this course really focused on the events industry and was an in-depth, hands-on course. The best part of the course is being able to gain industry experience alongside my studies and enable me to develop a portfolio of my work to show potential employers. I was an intern at Birmingham Airport for Enterprise for three months. After demonstrating what I was capable of, I was promoted to Campus Brand Manager and now establish links and professional relationships on behalf of Enterprise with colleges and universities within the area. I currently do this part-time alongside my studies at UCB. Junior Owolabi BA (Hons) Events Management
The best part of my course was my placement where I learned and experienced what it is like working in the industry. I now work as a food and beverage assistant and meet many people on a daily basis. The best part of the job is having the chance to learn not only about working in the bar and restaurant but also the administration side. This is a great experience because I have gained more skills, enabling me to go into a different sector of the business. Tatenda Annie Samwanda BA (Hons) Hospitality with Events Management
138 QHotels Hotel Westport During my four years at Chesford Grange UCB seems to have a special talent for as HR Manager, I have come across recruiting students who are suitable for many UCB students in various roles the hospitality industry, typified by their from candidates joining our graduate “can do” attitude. UCB students are highly programmes to placements and permanent regarded at Hotel Westport by the hotel’s employees. On every occasion, without management, department heads and work exception, the students have been of a colleagues as valuable contributors to the high quality. They arrive in the business product we deliver to our guests. with the right attitude, experience and Declan Heneghan knowledge, which is a real breath of General Manager fresh air. I would have no hesitation in recommending UCB students as potential placements or employees. In fact, one of Adare Manor Hotel my current permanent HR officers is an Adare Manor Hotel and Golf Resort is ex-UCB student. a five-star, leading Hotel of the World property. The resort is the home of the Alison Keate Irish Open Golf Championship and has Regional HR Manager been the venue for world-renowned players such as Tiger Woods and Padraig The Greenwich Country Club – Harrington. Students who join Adare Connecticut Manor are given opportunities to challenge UCB students are welcomed with open themselves, improve their skills and are arms. They are given full orientation and expected to perform as future leaders training in every department in order for of this challenging industry. Gaining a them to feel comfortable and acclimatised. placement at Adare Manor is a chance Students are trained in the Greenwich to experience the best this industry has Country Club traditions, from administration to offer. to formal dining. We are thrilled to have Sarah McDade developed a strong strategic alliance with Director of Human Resources such a fine institution, a cornerstone to our European staffing. Hyatt Regency Birmingham Guy D’Ambrosio We have worked with the University General Manager since the hotel opened in 1990 and our relationship continues today on many
Luxury Family Hotels levels. We have found the students from MANAGEMENT TOURISM & EVENTS & EVENTS TOURISM The students are always prepared and have UCB to be of a high standard and to SCHOOL OF HOSPITALITY, SCHOOL OF HOSPITALITY, a passion for the industry which is a credit have a good solid grounding in the skills to the University. Following their placements, needed for our industry, and we regularly a lot of the students have continued to work recruit these students to work with us on for us on a part-time basis which is of great a permanent basis after the placement benefit to the company. has ended. Sarah Mellor Natalie Power Group HR & Training Manager Human Resources Manager
www.ucb.ac.uk 139 Events Management
BA (Hons)/FdA Accredited by the University of Birmingham
140 Overview A career in the rapidly growing events management, events marketing, risk and sector requires managers with robust crisis management, giving you an effective communication, leadership and managerial platform to launch your future career. skills to create the “wow” factor in today’s Managing events is exciting and the thriving industry. This course seeks to potential for graduates is considerable; develop these employability attributes. opportunities are varied and can lead to The course looks to provide you with a careers in sub-sectors such as meetings detailed appreciation of events planning, and exhibitions, sporting events, festivals, financial management, project wedding planning and incentive travel.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: You will explore the key contemporary Alternatively, you may opt to select a practices of events business and modern language. A key component of management required for success in the the year is the use of specialist Cvent event diverse areas of the sector. The learning will management software in planning and include a consideration of aspects such as managing your live event. planning administration, health and safety, At this stage, students on the Foundation legislation, finance and support services. Degree course may apply for the final year Your creativity will also be enhanced using of the BA (Hons) Degree. desktop publishing software. You will complete the year with a comprehensive knowledge of the sector and the processes Year 3: involved in creating a successful event. The final year of the course draws on the contemporary and future environment Year 2: with an emphasis on the changing nature of the events industry. A focus on the Second year studies emphasise the management of large scale ‘mega’ events management of events systems and and festivals and tourism is undertaken. the ‘live’ event and project management. Higher level decision-making skills are The event business management core tested in Event Crisis Strategy, whereby includes a specific events focus on finance you are exposed to environmental for events, events marketing and as part of turbulence and crisis situations. A choice the Event Hospitality Management module MANAGEMENT
of options will enable you to explore & EVENTS TOURISM the groups will participate in an overnight specialist avenues of digital marketing, SCHOOL OF HOSPITALITY, residential within the UK. An option module event branding, and financial strategy. allows you to tailor your study to specific Again, you can build your employability career interests. This includes a study of skills with a study of modern languages. the MICE sector in Dynamics of Business During the final year of the course you will Events or managing events in the sport and take part in an overseas residential field leisure sectors by the study of Leisure and study. In 2015, students carried out a field Venue Facilities Management. Enterprise study at the Milan World Expo. start-up is ideal for students aspiring to run their own events management company. www.ucb.ac.uk 141 Events Management continued
Work Placements Throughout the course we will give you opportunities to learn in the workplace with a variety of field visits, case studies and live project work. The Professional Events Practice module offers you the opportunity to gain practical experience, build a portfolio of work and to gain academic credit for your learning experience. The hired@UCB team will assist you in finding appropriate experience. To give you greater flexibility in your studies the course is also validated with a one-year (optional) work placement.
Career Opportunities and Further Study Qualified events graduates are sought after in the In Brief industry. Graduates with proven managerial skills, drive and leadership can progress quickly. Course Title: Career opportunities exist in: BA (Hons) Events Management Convention and exhibition centres Festivals and cultural events UCAS Code: Sporting events UCB B35 N820 BA/EvM Events management companies Typical Offer: The scope for a career in events management is A minimum of 104 UCAS expanding, and employment pathways in the sector Tariff points. are evolving. Graduates can also seek positions as event managers in corporate businesses, museums, leisure Course Title: centres and hotel resorts. FdA Events Management
UCAS Code: UCB B35 N821 FdA/EvM
Typical Offer: A minimum of 56 UCAS Tariff points. Other Level 3 qualifications outside the UCAS Tariff, plus work-based applications, are also welcome. For further information, please refer to page 64.
142 U Thought
If you are looking for a place where you can develop, think outside the box, gain industry insights and network with top leaders, UCB is the place to be. The University has provided me with the skills and the knowledge to succeed in industry. I gained invaluable work experience, volunteering for more than 200 hours for different events as part of the Professional Events Practice module. I also had the opportunity to do an internship in my final year in the fundraising department at Birmingham Children’s Hospital. What makes UCB outstanding is the way modules combine theory with practice, and the extensive knowledge of the lecturers. I worked for the London 2012 Olympic Games during the opening ceremony – a dream come true. Then I got an amazing job with a bespoke events management agency in Birmingham. Joanna Axinte BA (Hons) Events Management
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Event Studies Events Finance Winning Events Contracts Event Business Event Hospitality Mega Events Environment Management Festivals and Events Managing Activities Events Marketing Tourism and People Research in Practice Event Crisis Strategy The Events Industry Project Management International Research Planning for Events for Events Project Support Services for Events Live Events Project Plus One Option From: Event Design Plus One Option From: Contemporary Dynamics of Business Events Entrepreneurial Studies Enterprise Start-up Studies Modern Languages and Cultural Studies MANAGEMENT Modern Languages (Upper & EVENTS TOURISM
Intermediate) Event Brand Management SCHOOL OF HOSPITALITY, and Communication Professional Events Practice Financial Strategy Leisure and Venue Facilities Management Digital and Social Media Marketing Applied e-Business and e-Marketing Work Placement (Optional 48-Week Placement)
www.ucb.ac.uk 143 Hospitality Business Management
BA (Hons)/FdA Accredited by the University of Birmingham
144 Overview This course will provide you with a careers within the international hospitality wide range of opportunities to work at industry. Throughout the course we management level in world-class hotels, will encourage you to add to your country clubs, theme parks, leisure centres, skills by specialising in subjects such exhibition venues and catering services. as Management of Food & Beverage If you are good with people, business- Operations, Rooms Revenue Management minded and hard-working, a career in or Events Planning. Specialist technical hospitality business management could modules will enable you to take advantage be for you. of UCB’s unparalleled hospitality restaurant facilities and supported placement network. This course will develop the knowledge and skills necessary for a range of management
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first three years.
Year 1: You will examine the scope of the a choice of optional modules including hospitality sector and learn how to apply Gastronomy, Convention Management, key business skills such as managing and Managing Pub Operations. At this people, marketing and finance in an stage, students on the Foundation Degree industry context. Year 1 also prepares course may apply for the final year of the you for your work placement year by BA (Hons) Degree. developing your practical hospitality skills. Year 4: Year 2 & Year 3: The final year focuses on the international Year 2 is the work placement year for hospitality sector with an emphasis on Foundation Degree students. BA (Hons) planning for future developments. Degree students start their year in industry For your final year project, you will in the second semester of year 2 and finish research an area of the industry that it at the end of the first semester of year 3. interests you. It is a great opportunity We send you out on placement and to exercise independent learning and on your return we will develop your develop expertise that will help your future management skills and illustrate how employability. Your experience gained from to apply financial, marketing and human placement will enrich your understanding MANAGEMENT resource management theory to the of the modules. & EVENTS TOURISM hospitality environment. You will learn SCHOOL OF HOSPITALITY, Year 4 is also open to direct entry how to balance the logistics of running applicants who may hold a comparable a profitable hospitality business with Level 5 award from another institution. meeting the high service expectations of your customers. We will also encourage you to develop an industry specialism with
www.ucb.ac.uk 145 Hospitality Business Management continued
Work Placements You will gain valuable work experience on a 12-month work placement. This is an exciting opportunity to put what you have learnt into practice, broaden your experience and demonstrate your abilities to potential employers. Over the years, we have developed close working relationships throughout the hospitality sector in the UK and internationally, including the USA and Canada. Our hired@UCB team will assist you in finding a paid placement that gives you the relevant experience to support your future career plans. Placement locations include: Royal Automobile Club (London), US Hotels (New England, USA), The Greenwich Country Club (Connecticut, USA), and Adare Manor Hotel In Brief (Ireland), the venue for the Irish Open Golf Championship, which hosts players such as Tiger Woods and Rory McIlroy. Course Title: BA (Hons) Hospitality Career Opportunities and Further Study Business Management Both the Foundation and BA (Hons) Degree courses are ideal qualifications for those seeking a management UCAS Code: career in the hospitality industry. Graduates have gone UCB B35 N221 BA/HBM on to have careers in:
Typical Offer: Hotel management Events management A minimum of 96 UCAS Tariff points. Conference and exhibition management Food services management Course Title: Resort management FdA Hospitality Business Property management Management Travel services UCAS Code: In addition, the industry offers the opportunity UCB B35 N229 FdA/HBM to specialise in such areas as human resources, Typical Offer: marketing, public relations and financial management. A minimum of 56 UCAS You can use the Foundation and BA (Hons) Degree Tariff points. Other Level to gain entry to careers that require a business and 3 qualifications outside management qualification. Graduates who have the UCAS Tariff, plus successfully completed the BA (Hons) Degree can work-based applications, continue to postgraduate study at UCB or the are also welcome. University of Birmingham. For further information, please refer to page 64.
146 U Thought
I am working as a food and beverage assistant in the Crowne Plaza Hotel, Birmingham for my degree placement. It has been a great experience, working in different departments of the hotel including the restaurant, room service, breakfast and conference and banqueting. Each department has helped me to improve my skills and learn how to deal with different situations on a daily basis. Working in the restaurant has helped me to improve my communication and pressure-handling skills as we directly interact with guests and our main focus is to provide the best service. Room service is more about speed and accuracy of service, so it enabled me to develop time management and team work skills. Omer Malik BA (Hons) Hospitality Business Management
Course Structure
Year 1 Plus One Option From: Plus Two Options From: Food, Beverage and Convention Management Cross-cultural and Global Hospitality Studies Creative Design for Service Management in Hospitality Hospitality and Tourism Organisations Digital and Social Media Business Principles Events Planning Marketing People and Organisations Gambling in the 21st Century Financial Strategy Rooms Division Systems Gastronomy Hospitality Retail The Hospitality and Tourism Managing Pub Operations Innovation and Creativity Consumer Management in Hospitality Modern Languages (Upper and Tourism The Hospitality and Tourism Intermediate) Experience International Marketing Training and Development Year 2/3 Skills for Hospitality Managers Modern Languages and Cultural Studies Work Placement Year 4 Final Year Honours Personal Effectiveness Human Resources for Strategic Tourism and and Behavioural Skills MANAGEMENT
Hospitality Managers Hospitality Management & EVENTS TOURISM Small Restaurant Management of Food and SCHOOL OF HOSPITALITY, Hospitality Operations Management Beverage Operations Management Strategic Human Resources Marketing Communications Research Project Management for Hospitality OR Operational Finance for Enterprise and Innovation Hospitality and Tourism Showcase Research in Practice Rooms Revenue Management www.ucb.ac.uk 147 Hospitality with Events Management
BA (Hons)/FdA Accredited by the University of Birmingham
148 Overview This course seeks to provide students Birmingham hosts a vibrant hospitality looking to develop a career in the industry and events sectors and is home hospitality industry with a specific focus on to the NEC, ICC and Barclaycard Arena the specialist provision of event hospitality. which host a considerable array of events, The focus will be on developing your key festivals and concerts. With our network hospitality management skills, coupled of contacts in the local area, across the UK with a complementary awareness of and overseas, our work placement team events provision and management. will assist students in securing a placement that matches their future career aspirations.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first three years.
Year 1: We will give you an overview of the and publicity to catering, staffing, finance hospitality industry and look in detail at and operations. At this stage, students on how different venues manage operations the Foundation Degree course may apply and stage events. The first year also for the final year of the BA (Hons) Degree. concentrates on key business concepts, developing a knowledge of finance, human Year 4: resources and marketing. Organising an In your final year you will examine event generally involves the provision of important issues affecting the future food and beverage service and students of the hospitality and events industries. are able to gain additional experience by In addition, you will develop the skills you taking advantage of UCB’s unparalleled need to make effective bids in order to win hospitality and restaurant facilities. This also events and secure future business. You will prepares you for work placement in year 2. examine the importance of innovation in the hospitality industry and how to develop Year 2 & Year 3: new concepts and techniques in marketing Year 2 is the work placement year for and staging events. Our optional modules Foundation Degree students. BA (Hons) will allow you to develop a specialism Degree students start their year in industry relevant to your chosen career. These in the second semester of year 2 and finish include: Digital and Social Media Marketing it at the end of the first semester of year 3. and Enterprise and Innovation Showcase.
We will develop your management In your final year, you will complete a MANAGEMENT TOURISM & EVENTS & EVENTS TOURISM skills and show you how to apply research project, giving you the chance SCHOOL OF HOSPITALITY, SCHOOL OF HOSPITALITY, financial, marketing and human resource to develop your expertise in an area that management theory to the hospitality interests you and is relevant to your and events environments. future career. To give you managerial experience, you will plan and run your own hospitality event – overseeing all the elements from marketing
www.ucb.ac.uk 149 Hospitality with Events Management continued
Work Placements You will gain valuable work experience on a 12-month work placement. This is an exciting opportunity to put what you have learnt into practice, broaden your experience and demonstrate your abilities to potential future employers. Over the years, UCB has developed close working relationships throughout the hospitality and events sectors in the UK and internationally. The hired@UCB team will help you find a paid placement that gives you the experience most relevant to your future career plans.
Career Opportunities and Further Study Both the Foundation and BA (Hons) Degree courses are In Brief ideal qualifications for those who want a management career within the hospitality and events industry. Course Title: Graduates have gone on to careers in: BA (Hons) Hospitality Hotels with Events Management Business centres UCAS Code: Exhibition venues UCB B35 N894 BA/ Specialist events organiser HWEM Their own events, catering or hospitality business Typical Offer: You can use the Foundation and BA (Hons) Degree A minimum of 96 UCAS to gain entry to careers that require a business and Tariff points. management qualification. Graduates with the BA (Hons) Degree can continue to postgraduate study at UCB or Course Title: the University of Birmingham. FdA Hospitality with Events Management
UCAS Code: UCB B35 N895 FdA/ HWEM
Typical Offer: A minimum of 56 UCAS Tariff points. Other Level 3 qualifications outside the UCAS Tariff, plus work-based applications, are also welcome. For further information, please refer to page 64.
150 U Thought
I study Hospitality with Events Management as a four-year degree which involved one year’s paid placement. For my placement, I worked at the Birmingham Ramada hotel in the Mailbox. I gained valuable experience in various departments including the in-house Starbucks coffee shop, reception and reservations. The placement will help my future career as work experience is attractive to employers; sometimes a qualification alone is not enough. On completion of my placement, I remained at the hotel and am now a permanent reservations agent which involves both bedroom reservations and conference bookings. The role gives real-life application to my studies and has provided me with the experience I need for graduate employment. Chloe Hollier-Swain BA (Hons) Hospitality with Events Management
Course Structure
Year 1 Research in Practice Research Project Event Studies Dynamics of Business Events OR The Hospitality and Tourism Plus One Option From: Enterprise and Innovation Experience Showcase Gastronomy Hospitality and Tourism Managing Pub Operations Plus One Option From: Business Principles Modern Languages (Upper Cross-cultural and Global People and Organisations Intermediate) Management in Hospitality Events Industry in Context Training and Development Financial Strategy Food, Beverage and Skills for Hospitality Managers International Marketing Accommodation Gambling in the 21st Century Modern Languages and Applications Creative Design for Service Cultural Studies Event Design Organisations Strategic Human Resources Year 2/3 Management Leisure and Venue Facilities MANAGEMENT
Work Placement Management Personal Effectiveness & EVENTS TOURISM and Behavioural Skills SCHOOL OF HOSPITALITY, Operational Finance for Year 4 Final Year Honours Hospitality and Tourism Hospitality Retail Hospitality Operations Human Resources for Management Digital and Social Media Hospitality Managers Marketing Strategic Tourism and Management of Food and Hospitality Management Festivals and Event Tourism Beverage Operations Winning Events Contracts Marketing Communications for Hospitality
www.ucb.ac.uk 151 Hospitality & Restaurant Management
BA (Hons)/FdA Accredited by University College Birmingham This course is subject to approval.
152 Overview Do you have a passion for hospitality and with the skills, knowledge and attributes the food and beverage service sector and you will gain from interacting with our team want to progress into management or run of expert lecturing staff, but will also have your own business? Your dream may be to a detailed portfolio of evidence to impress work in food and beverage management employers and enhance career progression. with an established brand – or run your Birmingham is the perfect place to study own restaurant, pub, bar or food retail Hospitality and Restaurant Management. enterprise. Either way, this course will The city is home to a thriving food scene, help you to fulfil your ambition. including critically-acclaimed Michelin star The Hospitality and Restaurant restaurants and a culinary diversity that Management course delivers an innovative takes in modern British, European, South blend of educational input and work East Asian, African, Caribbean, North experience. You will graduate not only American and South American cuisines.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: The first year of study includes hands-on of wines, spirits and alcoholic beverages aspects of food service and wines, spirits also continue, and you can choose to and alcoholic beverage appreciation. focus your interest with modules relating The flexible work experience element to the restaurant sector, the pub, club and of the course means you can also “earn licensed retail sector, the quick service and while you learn” and improve your CV hospitality retail sector, or the contract and employability skills. You will learn catering sector. about food hygiene and health and safety At this stage, students on the Foundation legislation, financial performance and the Degree course may apply for the final year role of promotion and social media. Finally, of the BA (Hons) Degree. you will explore the role of people within a food and beverage enterprise – both in the form of maximising individual/team Year 3: performance and the customer experience. In the final year, you will be able to make higher-level management decisions relating Year 2: to facilities planning, marketing and website
design, and strategic decisions designed MANAGEMENT
The focus is on leadership and decision- & EVENTS TOURISM to drive performance and profitability. making. Key managerial choices relating SCHOOL OF HOSPITALITY, You will be able to develop a management to maximising commercial performance, experience portfolio that demonstrates sustainability, facilities management, your career progression. Finally, you will motivating employees, achieving choose between a dissertation-based consistency of service and designing research project or the Enterprise and customer-orientated service offerings are Innovation Showcase. included. The food service element of the course and the advanced understanding
www.ucb.ac.uk 153 Hospitality & Restaurant Management continued
Work Experience The course includes first-hand practical experience of operational issues and an opportunity to “earn while you learn” by using on-going work experience which takes place for credited modules at all levels, offering yet more opportunities for you to build on your practical skills and industry experience. If you are not currently working part-time, the hired@UCB team may be able to help you find employment relevant to your studies. Alternatively, you can be placed in one of the University’s restaurants – the Atrium and the Brasserie – which are open to the public. There is also an optional 48-week work placement opportunity available to you.
Delivery In Brief You can choose to study the BA (Hons) Degree over Course Title: 3 years full-time (4 years with optional one-year placement) or part-time over 4 years (1 day per month). BA (Hons) Hospitality & If you undertake the Foundation Degree you can study Restaurant Management full-time over 2 years (3 years with optional one-year placement) or part-time over 2.5 years (1 day per month). UCAS Code: UCB B35 BD45 BA/HRM Career Opportunities and Further Study Typical Offer: Within the hospitality industry, the food and beverage sector is by far the largest employer and includes A minimum of 96 UCAS managerial positions such as: Tariff points. Hotel food and beverage manager Course Title: Restaurant manager FdA Hospitality & Pub manager Restaurant Management Bar and club manager UCAS Code: Contract catering manager UCB B35 BD46 FdA/HRM Food and beverage retail outlet manager Café/delicatessen manager Typical Offer: A minimum of 56 UCAS In addition, there are fantastic opportunities to open Tariff points. Other Level up your own food business after graduation. 3 qualifications outside Graduates who want to continue their studies can the UCAS Tariff, plus progress to postgraduate level with courses offered work-based applications, at UCB, the University of Birmingham or elsewhere. are also welcome.
For further information, please refer to page 64.
154 U Thought
I graduated from UCB while gaining experience with companies such as Forte, Bass and TGI Fridays. In 2002, I set up Lussmanns with the simple view that you can enjoy good ethically-sourced food, served in an attractive and timely manner at a great price. Starting with a coffee shop in London, I relocated to Hertfordshire in 2004 where I have since grown my business into three award-winning restaurants. Recommended by The Good Food Guide since 2010, Lussmanns was described by Giles Coren in The Times as “everything a modern local restaurant should be.” Andrei Lussmann Hospitality & Business
Course Structure
Year 1 Year 2 Quick Service and Food and Beverage Service Maximising Commercial Hospitality Retail Sector Skills and Commodities Performance in Food and Project Knowledge Beverage Enterprises Restaurant Sector Project Work Experience Portfolio Hospitality and Restaurant Pub, Club and Licensed The Hospitality and Facilities Design and Retail Sector Project Restaurant Environment Management Work Placement (Optional Financial Performance Environmental Impact 48-Week Placement) and Sustainability within Measures in Food and Year 3 Final Year Honours Beverage Operations Hospitality and Restaurant Enterprises Marketing Management Promotion and Social and Creative Design for Human Resources for Media in Hospitality Hospitality Enterprises Enterprises Hospitality Managers Multi-site Planning for Food Leadership and Motivation The Hospitality and and Beverage Enterprises Restaurant Customer for Hospitality Managers Strategic Decision-Making Experience Expertise in Food and in Hospitality Enterprises Legislation and Risk Beverage Service and MANAGEMENT Management Experience & EVENTS TOURISM in Food and Beverage Product Offer Portfolio SCHOOL OF HOSPITALITY, Operations Advanced Work Experience Personal Performance and Portfolio Plus One Option From: Team Development Plus One Option From: Enterprise and Innovation Showcase Contract Catering Services Sector Project OR Research Project
www.ucb.ac.uk 155 Hospitality & Tourism Management
BA (Hons)/FdA Accredited by the University of Birmingham
156 Overview Studying Hospitality and Tourism hospitality services for visitors, are in great Management opens the door to a variety demand in the UK and overseas. You will of sought after careers, including resort gain valuable work experience during a management, travel consultancy, tourist 12-month paid placement at a carefully attractions and hotel management. chosen hospitality and tourism destination. You will be encouraged to find a future The hospitality industry is increasingly career by studying a range of specialist focused on international visitors and subjects such as destination management, is looking for ways to partner with the international travel operations and tourism industry. Managers with knowledge hospitality operations management. of both sectors, and an ability to tailor
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first three years.
Year 1: Year 4: You will examine the scope of the hospitality In your final year you will consider the future and tourism industries and how they work of the hospitality and tourism industry, how together, whilst learning key business skills to respond to change and how to create including finance, human resources and new products and services. marketing. For your final year project, you will research an area of the industry that interests you. Year 2 & Year 3: There is a compulsory overseas residential Year 2 is the work placement year for trip where you will take part in a tailored Foundation Degree students. BA (Hons) destination management field study. Degree students start their work placement Previous destinations have included New year in the second semester of year 2 and York. It is a great opportunity to exercise finish it at the end of the first semester independent learning and develop expertise of year 3. that will help your future employability. You will further develop your business skills and learn how to apply these to the hospitality and tourism environment. Optional modules in year 2/3 include Gastronomy, Cruise Operations, Social
Media in Tourism, Events Planning and MANAGEMENT
Modern Languages. & EVENTS TOURISM SCHOOL OF HOSPITALITY, SCHOOL OF HOSPITALITY, At this stage, students on the Foundation Degree course may be considered for the final year of the BA (Hons) Degree.
www.ucb.ac.uk 157 Hospitality & Tourism Management continued
Restaurant Facilities at UCB You will gain experience with a unique behind-the-scenes view of the catering and hospitality industry, gaining hospitality management skills in everything from casual dining to silver service. Our restaurants - the Atrium and the Brasserie - have a fantastic reputation with diners and industry professionals.
Work Experience You will gain valuable work experience on a 12-month work placement. This is an exciting opportunity to put theory into practice, broaden your experience and demonstrate your abilities to future employers. Over the years, UCB has developed close working relationships In Brief throughout the hospitality and tourism sectors in the UK, USA, Canada and elsewhere. Course Title: The hired@UCB team will help you find a paid placement BA (Hons) Hospitality that gives you the most relevant experience to secure a & Tourism Management position in the area you wish to work in on completion of your course. UCAS Code: Previous placements include: Alpine Elements Ski Resorts, UCB B35 NN28 BA/HTM Westin Hilton Head Island Resort & Spa (South Carolina, USA), The Greenwich Country Club (Connecticut, USA) Typical Offer: and Adare Manor Hotel (Ireland), the venue for the Irish A minimum of 96 UCAS Open Golf Championship which hosts players such as Tariff points. Tiger Woods and Rory McIlroy.
Course Title: Career Opportunities and Further Study FdA Hospitality & Both the Foundation and BA (Hons) Degree courses Tourism Management are ideal qualifications for those who want to pursue a management career in the hospitality and tourism UCAS Code: industries at home or overseas. Graduates have gone UCB B35 NN2W FdA/HTM on to have careers in: Typical Offer: Attractions management A minimum of 56 UCAS Hotel management Tariff points. Other Level Tour operations 3 qualifications outside Travel consultancy the UCAS Tariff, plus work-based applications, Resort management are also welcome. Destinations marketing For further information, Graduates with the BA (Hons) Degree can continue to please refer to page 64. postgraduate study at UCB, the University of Birmingham or elsewhere.
158 U Thought
The opportunity to complete a placement with BaxterStorey has been very beneficial. The year spent with the company showed me a new area of the industry which I enjoyed more than anything I have done before. My knowledge with regards to the business has greatly increased and I believe that my new skills and insights will prove very useful for my professional career. Having the opportunity to work in all the departments within the company – kitchen, hospitality, retail, reception, reservations and events – helped me see the bigger picture and fully understand the business. The year changed my career aspirations and I would recommend it to any student. Alexandra Ghinea BA (Hons) Hospitality & Tourism Management
Course Structure
Year 1 Rooms Revenue Hospitality Operations Food, Beverage and Management Management Accommodation Plus One Option From: Research Project OR Applications Enterprise and Innovation Convention Management Hospitality and Tourism Showcase Creative Design for Service Business Principles Organisations Plus One Option From: People and Organisations Events Planning Anthropology of Tourism The Hospitality and Tourism Gambling in the 21st Century Cross-cultural and Global Consumer Management in Hospitality Gastronomy The Hospitality and Tourism Digital and Social Media Cruise Operations Experience Marketing Social Media in Tourism Tourism Destinations Financial Strategy Managing Pub Operations Year 2/3 Hospitality Retail Modern Languages (Upper Work Placement Innovation and Creativity Intermediate) Human Resources for Management in Hospitality MANAGEMENT Training and Development & EVENTS TOURISM Hospitality Managers and Tourism Skills for Hospitality Managers SCHOOL OF HOSPITALITY, International Travel Modern Languages and Operations Year 4 Final Year Honours Cultural Studies Marketing Communications Strategic Tourism and Personal Effectiveness and for Hospitality Hospitality Management Behavioural Skills Operational Finance for International Destination Strategic Human Resources Hospitality and Tourism Management Management Tourism Investigations Festivals and Events Tourism
www.ucb.ac.uk 159 International Hospitality & Tourism Management
BA (Hons) (One Year Top-Up) Accredited by the University of Birmingham
160 Overview Sharpen your business skills and prepare This course is ideal if you want to pursue for a career in international hospitality a career in the hospitality and tourism and tourism with this intensive one-year sectors. You will develop essential business course. Designed as a top-up for students knowledge and skills to succeed in these who have a relevant Foundation Degree fast-moving industries. You will learn or equivalent Level 5 qualification, you will how to analyse problems, make good graduate with a BA (Hons) Degree. business decisions and communicate with colleagues and customers.
Course Content
Year 1: You will learn about business administration career. They include Festivals and Events in the context of the international Tourism, Modern Languages and Cultural hospitality and tourism industries. You will Studies and Financial Strategy. As part of study specific areas such as international this course you will be given the opportunity marketing, corporate strategy and to examine contemporary industry trends in destination management. the form of your own international research project. This compulsory component of the You will also examine how businesses in course will involve you participating in an the hospitality and tourism sectors work overseas residential trip and fieldwork study. together, and you will take a strategic look at the future of the industries and learn how to plan and develop a business that responds successfully to change. Our optional modules will encourage you to develop a specialism relevant to your future MANAGEMENT TOURISM & EVENTS & EVENTS TOURISM SCHOOL OF HOSPITALITY, SCHOOL OF HOSPITALITY,
www.ucb.ac.uk 161 International Hospitality & Tourism Management continued
Work Placements UCB encourages you to seek industry experience throughout your studies and we work with industry providers to offer you a variety of opportunities (paid and voluntary). Over the years, we have developed close working relationships throughout the hospitality sector. Our hired@UCB team will assist you in finding work that gives you the relevant experience to support your future career plans.
Career Opportunities and Further Study This is an ideal qualification for those who want a business career in the international hospitality and tourism sectors. In Brief It will also give you access to any relevant career that requires a business and management qualification. Course Title: Graduates will have the skills needed to work in areas BA (Hons) International such as: Hospitality & Tourism Management (Top-Up) Hospitality and tourism planning Marketing UCAS Code: Tourist attractions management UCB B35 N896 BA/IHTM Conference and exhibition management Typical Offer: Events management Applicants should have a Travel services management Foundation Degree with Students preferring to continue their studies may 240 credits or equivalent. progress to postgraduate level studies at UCB, This is a top-up Honours the University of Birmingham or elsewhere. Degree normally with a duration of one year. For further information, please refer to page 64.
162 U Thought
My decision to study at UCB is probably one of the best I have made in my life. As a foreign student, I particularly treasured the environment and the international scope of the study. The course, including presentations, project management and team-working skills, was excellent. Being an entrepreneur, I realised the education and support I received gave me a steady foundation to start my career. I would recommend anyone, without hesitation, to study this course and receive a degree in International Hospitality & Tourism Management, which provides competencies for one of the world’s most dynamic and leading sectors. Umer Asif BA (Hons) International Hospitality & Tourism Management
Course Structure
1 Year Top-Up Plus One Option From: Corporate Strategy for Cross-cultural and Global Hospitality and Tourism Management in Hospitality Hospitality Operations Financial Strategy Management Innovation and Creativity International Marketing Management in Hospitality International Research and Tourism Project Modern Languages and Destination Management Cultural Studies Festivals and Events Tourism MANAGEMENT TOURISM & EVENTS & EVENTS TOURISM SCHOOL OF HOSPITALITY, SCHOOL OF HOSPITALITY,
www.ucb.ac.uk 163 164 A World of Opportunities
Tourism Industry Networks Recognised as a Centre of Excellence by Our tourism networks include the Institute the Institute of Travel and Tourism, UCB has of Travel & Tourism; Tourism Management enjoyed long and successful relationships Institute; The Tourism Society; Tourism with many tourism organisations, who Concern; Royal Aeronautical Society; inform our curriculum, teaching and Institute of Directors (Birmingham); assessment, contribute to our ‘Visiting Birmingham Commonwealth Association; Speakers’ programme and work with Marketing Birmingham; Birmingham City us to enhance the employability skills Council; Birmingham Conservation Trust; and attributes of our students. Tourism Birmingham Airport, Swissport; Airport courses at UCB have expanded to Placements; Flying in Formation; Heritage include international tourism business Trails; Avoncroft Museum; Birmingham management, international tourism Coffin Works; The Pen Museum; Nina management, and aviation and airport & Pinta Consultancy (global travel); management. UCB has enjoyed playing a Worcester Bid; Cotswold Tourism; West role within an extensive tourism network Oxfordshire District Council; VisitSliven; over the years, both within the UK and VisitBulgariaOn; Able Journeys; the overseas. Tourism courses meet industry Maekok River Village Resort (Thailand); requirements and are recognised by and extensive links with international various professional industry bodies. universities and institutes, national and Indeed, we were the first in the UK to international tourist boards and our have our foundation degrees recognised global alumni. by the Tourism Management Institute (TMI).
Whilst studying at UCB, I also had the opportunity to study and work in Spain for six months as part of an Erasmus+ Exchange programme. I firmly believe that studying a specific tourism
degree combined with my language skills certainly gave me MANAGEMENT the edge over other applicants applying for my current post. & EVENTS TOURISM SCHOOL OF HOSPITALITY, SCHOOL OF HOSPITALITY, Sarah Kedge 2012 Games Strategy Executive, VisitBritain BSc (Hons) International Tourism Management
www.ucb.ac.uk 165 Professional Bodies who Career Opportunities in Tourism Work with UCB and Aviation UCB enjoys successful relationships with Graduates are well placed to play an several professional and industry bodies: important role in the development and expansion of the dynamic international Institute of Travel and Tourism tourism and aviation industries. Tourism Management Institute A sample of the range of careers The Institute of Hospitality our graduates have enjoyed over the The Tourism Society years include: Royal Aeronautical Society Founder & CEO of VisitSliven (Bulgaria) Tourism Concern Founder & CEO of Able Journeys The Association of Tourism International Market Executive, in Higher Education EnjoyEngland (part of VisitBritain) Institute of Directors (Birmingham) Business Development Manager, Students may apply for individual Travel Counsellors membership to the professional bodies Regional Manager, Europe, Middle East which awards them many benefits, and Africa at Association of Corporate including invitations to different Travel Executives conference/industry events and regular Spain Marketing Manager for Meliá Hotels newsletters identifying key trends and International (Madrid) developments in the sector. Head of Department, Tourism & Hospitality, Namibia Polytechnic, Namibia Events Coordinator, NH Constanza, Barcelona Human Resources Manager, Intrepid Travel, Melbourne Customer Operations Executive, Exodus Travel Operations Manager, Adaptable Travel Tourism Marketing Officer, Marketing Birmingham United Nations War Crimes Officer Operations Manager, Whitbread Account Manager, trip.me Helicopter Crewman, Royal Air Force Adventure Tour Guide, Central America
166 Industry and U: Tourism Exchange Programmes
Exchange Programmes Offered to Students Studying Tourism Courses at UCB University College Birmingham holds an The credits obtained from these Erasmus University Charter under which experiences will contribute to a student’s UCB students can receive a grant to study overall degree award. for 3-12 months at one of our partner For more information about the exchange universities in the European Union. programmes offered at UCB, go to Alternatively, UCB students can undertake www.ucb.ac.uk/undergraduate/erasmus- an international study abroad exchange exchange programme with a partner university in Australia, China, Malaysia, Thailand or the USA.
U Thought
I joined British Airways’ Leaders For Business Graduate Scheme after a challenging internship with the company as an IT project coordinator in the UK and overseas IT infrastructure department. The role provided me with high levels of responsibility and a strong understanding of the different business areas in which British Airways operates. The role developed my project management skills through independently managing a variety of infrastructure projects. At the beginning of the Leaders For Business Graduate Scheme, MANAGEMENT
I trained as cabin crew and spent six weeks flying to exciting & EVENTS TOURISM
long-haul destinations including Vancouver, Dubai, Philadelphia SCHOOL OF HOSPITALITY, and Mumbai. It has been an amazing opportunity to see the world and has provided me with an invaluable insight into the work of my colleagues in the air. Jess Delaney BSc (Hons) International Tourism Management
www.ucb.ac.uk 167 Aviation & Airport Management
BA (Hons)/FdA Accredited by the University of Birmingham
168 Overview Airlines expect to welcome 3.6 billion Within the UK, Birmingham is at the heart passengers in 2016 – up from 2.8 billion of a £110 billion regional economy with passengers in 2011. The projected 29% plans to significantly develop the role of increase will see almost 500 million Birmingham Airport within the region. new passengers travelling on domestic UCB is playing a key role in providing routes and 331 million new passengers on industry-ready graduates for this international services. Global connectivity predicted growth in aviation is seen as a key factor in the economic The Aviation and Airport Management competitiveness of a country, with both course has been developed in response to business and leisure tourism offering a these trends, specifically in partnership with range of economic opportunities. Global Swissport, the aviation ground operations cities, “mega-regions” and emerging specialist, and Airport Placements Ltd, destinations are experiencing phenomenal meeting the demand for appropriately growth in aviation development. trained personnel.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: The first year of the course will introduce management. The second year also you to the global aviation environment, provides an opportunity to specialise the value and scale of the aviation industry through the portfolio of option modules. and its contribution to national economies. Organised visits to airports will be In addition, you will study the theories embedded into the second year of the associated with regulation, business, course. UCB will support you in your management and operations within an application for aviation work experience aviation context. The course will provide during the summer months. opportunities to develop key employability skills in team building, communication, At this stage, students on the Foundation research, digital literacies and customer Degree may be considered for the final service. You will also have an opportunity year of the BA (Hons) Aviation and Airport to participate in visits to airports and UCB Management Degree. will support you in your application for aviation work experience during the Year 3: summer months, subject to airport
The final year examines strategic decision- MANAGEMENT
security clearances as well as the & EVENTS TOURISM making and problem-solving of the aviation
normal application process. SCHOOL OF HOSPITALITY, industry, with particular focus on managing change within a dynamic, uncertain and Year 2: competitive environment. You will have the The second year of the course will opportunity to specialise further through the focus on ground and airside operational portfolio of option modules. The capstone management. In association with our project creates an opportunity for you to industry links, you will work on real aviation critically analyse a particular field of the projects, with an emphasis on problem- aviation industry that is of interest to you. solving, decision-making and project
www.ucb.ac.uk 169 Aviation & Airport Management continued
Residential Visits You will have the opportunity to participate in a range of visits to airports both in the UK and Europe. The costs for the essential elements of these visits will be included within the tuition fees. These visits will provide a fantastic opportunity to experience many elements of aviation and to put theory into practice.
Work Experience It is essential that you obtain, where possible, relevant work experience within the aviation industry. This can be done either on a part-time basis (at local airports) or during the summer months (UK or overseas), focusing predominantly on ground handling and passenger In Brief services. UCB will support you in your application for aviation work experience, subject to airport security Course Title: clearances as well as the normal application process. BA (Hons) Aviation & Career Opportunities and Further Study Airport Management The course has been developed to meet the needs of UCAS Code: employers in preparing students for entry into the aviation industry with specific focus on: UCB B35 N854 BA/AAM Airport ground handling Typical Offer: General aviation operations A minimum of 96 UCAS Airline management Tariff points. Airport administration Course Title: Corporate aviation management FdA Aviation & Airport BA (Hons) Degree graduates who want to continue Management their studies can progress onto postgraduate level courses offered at UCB, the University of Birmingham UCAS Code: or elsewhere. UCB B35 N853 FdA/AAM
Typical Offer: A minimum of 56 UCAS Tariff points. Other Level 3 qualifications outside the UCAS Tariff, plus work-based applications, are also welcome.
For further information, please refer to page 64.
170 U Thought
The best part of the course is going abroad and travelling around the UK to view airports, compiling reports instead of just searching online and reading about them. We were able to view the airports first-hand and do the required primary research. I chose to study at UCB because it has a small team of lecturers and I was able to speak to them during and after classes without making an appointment. The course has no exams, which was great for me because I struggle to do my best work in that kind of assessment environment. Oprah Mushonga BA (Hons) Aviation and Airport Management
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Aviation Business and Aviation Operations Aviation Risk Management Regulatory Environment Management Strategic Aviation Aviation Passenger Airport Planning Management Operations Aviation Pricing and Contemporary Aviation Aviation Professional Revenue Management Issues Practice Tourism Investigations Enterprise and Innovation Developing People in Leading People in Tourism Showcase Tourism Plus One Option From: Plus One Option From: Tourism Destinations Tourism Marketing Financial Strategy Travel and Tourism Management Destination Management Marketing Social Media in Tourism Organisational Learning Opportunity for Summer in Tourism Work Experience Tourism Operations Management Modern Languages and Modern Languages Cultural Studies (Upper Intermediate) MANAGEMENT
Opportunity for Summer & EVENTS TOURISM Work Experience SCHOOL OF HOSPITALITY,
www.ucb.ac.uk 171 International Tourism Business Management
BA (Hons)/FdA Accredited by the University of Birmingham
172 Overview Tourism has become a global phenomenon This course is recognised by the Tourism over the last 50 years, with many Management Institute and the Institute economies and tourism businesses of Travel and Tourism. It equips you with relying on their ability to attract visitors. the business management skills and International tourism providers operate attributes that the industry is seeking within a dynamic, uncertain and - the ability to analyse tourism trends, competitive environment. operate within a turbulent and dynamic environment and devise innovative and In terms of the international tourism creative strategies to compete successfully business environment, according to the within the marketplace. You will also get World Travel & Tourism Council (2013), the opportunity to specialise by choosing tourism businesses and destinations need from our large portfolio of industry-related to keep abreast of the macro-led drivers of modules. Whether you are interested in change within the global tourism landscape. operations management in the airline Against this background, providers need industry, international marketing, events to re-invent their products, businesses and management or nature tourism, you will find ways of working to emerge stronger and a field or sector of the tourism industry that more resilient to future challenges. is in line with your future career aspirations.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: overall visitor experience. The second year The first year of the course examines also provides an opportunity to specialise, the broad environment in which tourism by choosing a module that relates to your operates, focusing on the significant value future career path. and scale of global tourism activity and the At this stage, students on the Foundation wide range of organisations working within Degree may be considered for the final the industry. Business and management year of the BA (Hons) International Tourism theoretical models are applied to the Business Management Degree. international tourism industry, with a focus on developing the skills needed to analyse Year 3: tourism trends and developments and an The final year of the Honours Degree introduction to devising successful strategies. focuses on strategic decision-making of
tourism providers and destinations within a MANAGEMENT Year 2: dynamic and uncertain global environment. & EVENTS TOURISM
This year the emphasis is placed on short- Emphasis is placed on risk assessment and SCHOOL OF HOSPITALITY, term management aspects of tourism, with management, tourism crisis management a focus on developing tourism operational and the impact of the global factors management skills. In association with our on tourism providers. You will have the industry networks, you will work on ‘live’ opportunity to specialise further through projects with an emphasis on problem- the portfolio of option modules, whilst the solving and decision-making skills. You will research project creates an opportunity to examine how tourism providers evaluate the critically analyse a particular area or field of feasibility of new products, whilst examining the international tourism industry. how resources are used to improve the www.ucb.ac.uk 173 International Tourism Business Management continued
Specialist Module Options In years 2 and 3 we offer you a portfolio of option modules so you can gain expertise in a field that relates to your career path. You can choose to specialise in the same field in both years (e.g. Events Planning in year 2 and Festivals and Events Tourism in year 3), or you can broaden your expertise by choosing different modules each year (e.g. Social Media in Tourism in year 2 and Dark and Thanatourism Management in year 3).
Work Placements You are encouraged to undertake work experience throughout your course. This could take the form of working during the summer months or, there is In Brief the opportunity to complete a 48-week optional placement normally starting after year 2 of the course. Course Title: The hired@UCB team will assist you in finding suitable experience within the relevant industry sectors. BA (Hons) International Tourism Business Residential Visits Management As part of your assessment, you will participate in visits UCAS Code: both within the UK and overseas. The costs for the essential elements of these visits will be included within UCB B35 N810 BA/ITBM the tuition fees. The projects you will undertake overseas Typical Offer: will give you a unique insight into how major international destinations develop their tourism industries. Previous A minimum of 96 UCAS destinations include Krakow, Prague, Budapest, Barcelona, Tariff points. Seville, Berlin, Amsterdam, The Gambia, Cyprus, Toronto, Course Title: Boston, Washington and New York. FdA International Tourism Career Opportunities and Further Study Business Management International tourism is a relatively young industry and UCAS Code: opportunities exist for rapid advancement in the public, private and voluntary sectors. Graduates are employed UCB B35 N891 FdA/ITBM in a wide variety of roles and areas: Typical Offer: Tour operations A minimum of 56 UCAS Destination Management Organisations (DMOs) Tariff points. Other Level Tourism marketing 3 qualifications outside the UCAS Tariff, plus Aviation sector and airlines work-based applications, Events management are also welcome. Corporate travel For further information, BA (Hons) Degree graduates who want to continue please refer to page 64. their studies can progress onto postgraduate level courses offered at UCB, the University of Birmingham or elsewhere.
174 U Thought
I would recommend UCB because it is a multi-cultural environment with helpful and supportive staff. I loved being part of a diverse university that offers so many different courses. It was great to take part in events organised by other students on different courses, which included dinner events, beauty events and sports-related events such as therapy massages. Having a practical side to my studies was very important. Being able to go out and do primary research and take part in debates and presentations has definitely developed my communication skills. Now I am working as a travel counsellor at HRG North America in Canada. My job involves dealing with customers and helping them to book travel or change reservations. Aviation has always been one of my passions and I now get to work closely with various airlines. Paula Seicaru BA (Hons) International Tourism Business Management
Course Structure
Year 1 Creative Communications Strategic Tourism and Developing People in Tourism Cruise Operations Hospitality Management Tourism and Media Dark Tourism Tourism Crisis Management Tourism Business Enterprise Start-up Studies Research Project OR Enterprise and Innovation Environment Events Planning Showcase Tourism Destinations Modern Languages (Upper Tourism Professional Practice Intermediate) Plus One Option From: Travel and Tourism Marketing Responsible Nature-based Adventure Tourism Issues Tourism and Futures Year 2 Social Media in Tourism Anthropology of Tourism Destination Planning and Dark and Thanatourism Development Sustainable Tourism Management Management Leading People in Tourism Voluntary Initiative Destination Management MANAGEMENT Tourism Investigations & EVENTS TOURISM Festivals and Events Tourism Work Placement (Optional SCHOOL OF HOSPITALITY, Tourism Marketing 48-Week Placement) Financial Strategy Management Optional Exchange International Marketing Tourism Operations Programme with a Partner Management Modern Languages and Institution 1 Semester Cultural Studies Plus One Option From: during Year 2 Organisational Learning Adventure Tourism Year 3 Final Year Honours in Tourism Airport Planning Managing Tourism Activity
www.ucb.ac.uk 175 International Tourism Management
BSc (Hons) Accredited by the University of Birmingham
176 Overview Tourism is one of the largest and fastest- businesses have responded positively by growing industries in the world. Mass devising sustainable practices and policies. flows of tourists and rapid expansion of The BSc (Hons) International Tourism tourism means the industry is facing many Management course focuses on the wider challenges, notably in how global tourism management issues impacting on tourism activity can sustain such growth in the and the challenges caused by the growth long-term whilst providing benefits to in tourism activity. Sustainable tourism is local communities and minimising embedded throughout the course. environmental damage. There is an increase in demand for skilled The United Nations World Tourism professionals to work in both destination Organisation (UNWTO), the World Travel management organisations and tourism & Tourism Council (WTTC) and the Global businesses which promote responsible and Sustainable Tourism Council are leading the sustainable/smart tourism practices, and way in providing a roadmap for a holistic, this course offers graduates a route into integrated, sustainable and cross-cultural these careers as well as within the wider approach to tourism development and tourism industry. practices. Many destinations and tourism
Course Content
Year 1: Year 3: The first year examines the intercultural and Higher level management concepts and social dimensions of international tourism. techniques are applied to destinations and Emphasis is placed on changing global tourism organisations within the context of tourism patterns, the key drivers of tourism uncertainty and dynamism. The course will activity, the changing nature of tourists examine sustainability within the context and their interface with host communities. of international tourism policy and strategy Generic management theories and concepts and how destinations can compete with are applied to international tourism activity. advantage. In addition, opportunities will be provided for strategies for the management Year 2: of a range of tourism crises. An in-depth, Approaches to managing tourism extended individual research project will development are examined through enable you to study a topic of your choice. concepts of policy and planning, understanding in more depth the tourist experience and applying principles of MANAGEMENT sustainability to international tourism & EVENTS TOURISM activity. In addition, opportunities will SCHOOL OF HOSPITALITY, be provided to apply research tools to investigate and propose solutions to a range of tourism organisation and destination problems/scenarios.
www.ucb.ac.uk 177 International Tourism Management continued
Specialist Module Options In years 2 and 3, you will have the opportunity to specialise by choosing from our large portfolio of optional modules which will enable you to focus on a field or aspect of tourism linked to your future career aspirations. Opportunities are also provided to improve your language skills (you can choose from French, German, Italian, Mandarin or Spanish) which will further enhance your future career prospects.
Overseas Trips and Residential Visits Each year of the course, you will participate in visits both within the UK and overseas. The costs for the essential elements of these visits will be included within the In Brief tuition fees. The projects you will undertake overseas will give you a unique insight into how major international Course Title: destinations develop and manage tourism. Previous BSc (Hons) International destinations include Krakow, Prague, Budapest, Barcelona, Tourism Management Seville, Berlin, Amsterdam, The Gambia, Cyprus, Toronto, Boston, Washington and New York. UCAS Code: UCB B35 N800 BSc/ITM Work Placements You are encouraged to undertake work experience Typical Offer: throughout your course. This could take the form A minimum of 104 UCAS of working during the summer months or, there is Tariff points. the opportunity to complete a 48-week optional placement normally starting after year 2 of the course. For further information, The hired@UCB team will assist you in finding suitable please refer to page 64. experience within the relevant industry sectors.
Career Opportunities and Further Study International tourism is a relatively young industry and opportunities exist for rapid advancement in the public, private and voluntary sectors. Course graduates are employed in a wide variety of roles and areas: Destination Management Organisations (DMOs) Tourism businesses (as sustainable managers) Sustainable/responsible/cultural/eco-tourism organisations Sustainable tourism consultants Responsible travel officers (in commercial organisations) Cultural tourism directors Alternatively, you can progress to postgraduate level courses offered by UCB, the University of Birmingham or elsewhere.
178 U Thought
The three years I spent at UCB helped me more than I ever thought they would. My aim was to gain knowledge on a worldwide scale in order to work in the tourism industry. I had the opportunity to visit Glasgow in Scotland for a “live” project and UCB facilitated another trip to Copenhagen, Denmark for learning purposes and assessment. International Tourism Management opened my eyes and made me realise the opportunities available in this huge industry. I discovered many niche sectors of the tourism industry, such as dark tourism and religious tourism. I have learnt that there are so many unexplored markets which can offer me a great chance of doing something useful with my life, but also with the lives of other people. Paul Creanga BSc (Hons) International Tourism Management
Course Structure
Year 1 Cruise Operations Year 3 Final Year Honours Developing People Dark Tourism International Tourism Policy in Tourism Enterprise Start-up Studies Managing Tourism Activity Tourism and Media Events Planning Tourism Crisis Management Tourism and Society Modern Languages Research Project OR Tourism Destinations (Upper Intermediate) Enterprise and Innovation Tourism Professional Practice Responsible Nature-based Showcase Cross-cultural Tourism Tourism Plus One Option From: Social Media in Tourism Year 2 Adventure Tourism Issues Tourism Marketing and Futures Destination Planning and Management Development Anthropology of Tourism Tourism Operations Leading People in Tourism Dark and Thanatourism Management
Management MANAGEMENT Sustainable Tourism Voluntary Initiative & EVENTS TOURISM Management Destination Management SCHOOL OF HOSPITALITY, SCHOOL OF HOSPITALITY, The Tourist Experience Work Placement (Optional Festivals and Events Tourism 48-Week Placement) Tourism Investigations Financial Strategy Optional Exchange International Marketing Plus One Option From: Programme with a Partner Modern Languages and Adventure Tourism Institution 1 Semester Cultural Studies Airport Planning during Year 2 Organisational Learning Creative Communications in Tourism
www.ucb.ac.uk 179 School of Sport & Creative Services
Courses Sport & Fitness Studies BA (Hons)/FdA Page 184 Sports Management BA (Hons)/FdA Page 188 Sports Therapy BSc (Hons)/FdSc Page 192 Beauty Therapy Management BA (Hons)/FdA Page 196 Spa Management BA (Hons)/FdA Page 200 Specialist Hair & Media Make-up BA (Hons)/FdA Page 204
Note: For more information on the BSc (Hons)/FdSc Applied Food and Nutrition, please refer to page 114 for course details.
180 www.ucb.ac.uk 181
SCHOOL OF SPORT & CREATIVE SERVICES Industry and U
U Thought
The work experience on the course has been amazing. I have worked in theatres, TV and on a film, which was really exciting. The techniques you learn on the course range from body casting, cuts and bullet wounds to stab wounds. Really gruesome stuff! We also cover character make-up, which I really enjoy. Making an 18-year-old look 60 is amazing. The lecturers pack a lot into the course but I love it. I have not missed a day. Hannah Forbes FdA Specialist Hair and Media Make-up
On placement, I have been in the challenging position of working for a netball team, a sport I was not familiar with. It has given me confidence to act on my own instincts and draw upon my knowledge and experiences gained in lectures and clinics as well as giving me plenty to read about in my spare time. The work has encouraged me to push myself in areas I was not confident in, such as leading the team during the pre-match warm-ups (based on dynamic stretching exercises) while learning how to be specific to the needs of the sport. Completing a placement is a great way of building knowledge and confidence and gaining experience. Philip Williams BSc (Hons) Sports Therapy
I joined UCB as a mature student hoping to take my beauty therapy qualification to a higher level. I have had to give presentations, work with students of all ages and research a lot of new and interesting topics. Learning how to critically analyse was a struggle but, thanks to my lecturers, I can now confidently do this. The course has allowed me to explore the beauty industry and helped me to decide what I want to do once I graduate. I hope to gain a position with a health and beauty graduate scheme to further my knowledge and experience in brand management and marketing. I would urge anyone, no matter what age, to take the step into higher education with UCB. Charlotte Hope BA (Hons) Beauty Therapy Management
182 Pretty Hate Productions Well-Fit I approached UCB with a view to using As a graduate of University College their media make-up students on set Birmingham, I couldn’t recommend the whilst producing a feature-length film University highly enough. The content of called “Losing Innocence.” The students the course is very relevant and there are were exclusively responsible for the so many opportunities for enthusiastic, make-up for the film and I couldn’t have committed and professional graduates been more delighted. The students were both in the UK and overseas. Students incredibly talented, professional and who apply to Well-Fit for their work dedicated. What they added to the film experience placement will gain a wealth was immense and without them, the of knowledge and experience which will finished product would have been nowhere definitely help them to secure a job in the near as effective. It is now beyond doubt sports therapy industry. that for all my future projects UCB’s Francesca Palama Specialist Hair and Media Make-up course Company Director will be the only place I will look when I need specialist media make-up artists. West Midlands Fire Service Matthew R. Ford I am the Service Fitness Advisor for West Screenwriter/Director Midlands Fire Service, working in a multi- disciplinary in-house occupational health Alyn Waterman Make-up unit. Apart from specific occupational & Hair Studio health surveillance, we also offer cognitive With over 20 years’ experience working as mental health appointments and muscular a hair and make-up artist in television and skeletal treatment for rehabilitation. film, my credits include Hustle, Footballers’ We have taken many students for work Wives and Fat Friends, and working as placement, mainly from UCB, to gain personal make-up artist to Joan Collins valuable practical experience within the and many more. I have provided work rehabilitation industry. UCB students are experience for UCB students whilst filming particularly keen to learn and they are the BBC-1 Hustle show in Birmingham. obviously taught to a very high standard. It was a pleasure having the students Paul Rudge from UCB on set. I found them to be both Occupational Health creative and very helpful. The BA/FdA course content is excellent and I would recommend it to anyone who is interested in a career in specialist hair and make-up for TV and theatre. Alyn Waterman Make-up & Hair Designer/Owner SCHOOL OF SPORT
www.ucb.ac.uk 183 SERVICES & CREATIVE Sport & Fitness Studies
BA (Hons)/FdA Accredited by University College Birmingham
184 Overview Graduates with broad experience and Sport and fitness encompasses excellent skills are highly sought after in the professional, amateur and educational sports and fitness industries. Whether you roles. Many areas of industry require similar are interested in coaching, fitness training, base knowledge in fields such as nutrition, teaching, or a combination of areas, you will anatomy and physiology. By building their be well catered for in this course. You will knowledge, graduates can ensure they are be offered guidance and opportunities to well placed to exploit opportunities in this investigate the various facets of the sport dynamic employment market. and fitness industries, tailoring each area to suit your interests and career aims.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: Year 3: You will build a strong knowledge base in You will drive the direction of your studies a variety of areas, including anatomy and while academic staff guide and challenge physiology, coaching principles and fitness you through modules such as Applied training. We will ensure you are able to apply Fitness Training and Programming, and this knowledge in practical and relevant Sports Psychology. Your choices for the ways, giving you the skills to apply learning Research Project and continued industry in your field of interest. involvement will be hugely influential in your next steps after university. You will Year 2: also have option modules such as Nutrition The second year is about advancing your for Performance, Sports Marketing or knowledge in a range of areas as well as Sports Coaching and the Development tailoring study to take account of your of Expertise. career aims. You will be encouraged to gain industry experience and develop your employment skills. There will be opportunities to gain industry qualifications, such as personal training and coaching. All modules will be relevant to industry and you will be able to hone your skills in the sports performance lab, fitness gyms and other sports facilities. At this stage, students on the Foundation Degree course may apply for the final year of the BA (Hons) Degree. SCHOOL OF SPORT
www.ucb.ac.uk 185 SERVICES & CREATIVE Sport & Fitness Studies continued
State-Of-The-Art Clinics and Gym Our teaching facilities are state-of-the-art and feature an extensive range of equipment. At UCB we have: Two purpose built sports injury clinics A fully-equipped gym & sports hall Fitness testing equipment Electrotherapy equipment Anatomical models Human performance laboratory
Work Placements In Brief You are encouraged to gain work experience throughout this course because it is a great opportunity to put Course Title: what you have learned into practice alongside qualified professionals. Over the years we have developed close BA (Hons) Sport & working relationships within the industry so that we Fitness Studies can offer you a wide range of placement opportunities UCAS Code: alongside your studies. Our hired@UCB team will make sure that you are well-matched for your placement and UCB B35 CN07 SFS/BA support your progress throughout your work experience. Typical Offer: Career Opportunities and Further Study A minimum of 96 UCAS Tariff points. This course would enable you to enter a number of careers upon completion, including: Course Title: Teaching or lecturing (via a PGCE) FdA Sport & Fitness Sports coaching Studies Sports development UCAS Code: Fitness instructor/personal trainer UCB B35 CN08 SFS/FdA Strength and conditioning Armed forces/uniformed services Typical Offer: A minimum of 56 UCAS BA (Hons) Degree graduates who want to continue Tariff points. Other Level their studies can progress onto postgraduate level 3 qualifications outside courses offered at UCB, the University of Birmingham the UCAS Tariff, plus or elsewhere. work-based applications, are also welcome.
For further information, please refer to page 64.
186 U Thought
As the owner of an elite-level strength and conditioning gym, I will always look for something different in a coach that makes them stand out from the crowd. This will prove even more important in a fitness industry that is becoming more saturated year on year. The Sport and Fitness Studies Degree at UCB guides student learning through different areas of the fitness industry, allowing graduates to exploit opportunities in developing parts of a truly dynamic market. Sport and Fitness Studies graduates will stand out from the crowd. Sam Smith Owner & Head Coach Rigs Fitness
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Healthy Lifestyle Fitness Training II Sports Psychology II Applied Anatomy and Sports Psychology Applied Fitness Training Physiology Industrial and Personal and Programming Academic Skills Development Research Project Sport in Society Research for Sport Plus Two Options From: Fitness Training Sports Coaching Nutrition for Performance Coaching Principles Plus One Option From: Sports Coaching and the Enterprise Start-up Studies Development of Expertise Modern Languages Sports Marketing Sports Nutrition Voluntary Initiative Health, Fitness and Wellbeing SCHOOL OF SPORT
www.ucb.ac.uk 187 SERVICES & CREATIVE Sports Management
BA (Hons)/FdA Accredited by the University of Birmingham
188 Overview Sport is big business. More people than This course will give you the management ever understand the link between an active and practical skills you need to make lifestyle and good health, and are prepared the most of business opportunities in to spend their income and leisure time on sport, at home and abroad. You will also sports-related activities. develop the analytical, communication and decision-making skills vital for success in Sports Management is an exciting sector sports organisations. When you enrol you with a wide variety of employment automatically become a student member opportunities in leisure centre/facility of the Chartered Institute of Sport and management, sports events, sports Physical Activity. development, national governing bodies, sports coaching, sports marketing, PE teaching and health and fitness management.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: Year 3: You will learn the business and The final year of the BA examines the management skills you need to succeed in future of the sports industry with an the sports industry. Much of your teaching emphasis on strategic issues specifically will take place on the ground within a relating to the international operating sports industry context, with academic environment. A key feature of the final and pastoral tutorials, workshops and year is the undertaking of a research residential visits included to complement project which provides you with the your studies further. opportunity to specialise in an area of particular interest and in accordance Year 2: with your individual career aspirations. In the second year the course emphasises operational issues, with the management and business core modules relating specifically to the management of sport, along with modules examining operations and planning in sport. You can continue to specialise in the second year by choosing from a wide variety of modules that relate to possible future career paths. At this stage, students on the Foundation Degree may be considered for the final year of the BA (Hons) Sports Management Degree. SCHOOL OF SPORT
www.ucb.ac.uk 189 SERVICES & CREATIVE Sports Management continued
Residential Visits As part of the course you will participate in several compulsory residential visits to a variety of projects both in the UK and overseas. These visits are funded by UCB and provide an opportunity to develop a wider appreciation of national and international sporting environments. You will examine real world examples of effective sports management practice. Previous destinations include the Lake District National Park, Athens, Barcelona, Paris, Krakow and Berlin. The Lake District residential visit enables you to undertake the Emergency First Aid qualification with the Mountain Rescue Service at an outdoor centre.
Work Placements In Brief You will be encouraged to undertake work experience Course Title: throughout your course. This could be during the summer months, or for those students on the BA course there BA (Hons) Sports is the opportunity to complete an optional 48-week Management placement after year 2. The hired@UCB team will assist you in finding a placement to reflect your particular UCAS Code: area of interest. Previously, students have completed UCB B35 N2C6 BA/SM placements at home or overseas with Sea Pines leisure resort in the USA, for example. Alternatively, those Typical Offer: who wish to go into teaching may wish to undertake A minimum of 96 UCAS the voluntary initiative option module in order to gain Tariff points. valuable work experience.
Course Title: Career Opportunities and Further Study FdA Sports Management Employment opportunities are vast and include: UCAS Code: Sports development officers UCB B35 N2CQ FdA/SM Sports centre managers Corporate sports hospitality Typical Offer: Sports coaching A minimum of 56 UCAS Sports tourism Tariff points. Other Level 3 qualifications outside Marketing for sports the UCAS Tariff, plus Sports event management work-based applications, are also welcome. You can also use the Foundation Degree and BA (Hons) Degree to gain entry to careers that require a business For further information, and management qualification. Graduates who want to please refer to page 64. continue their studies can progress on to postgraduate level courses offered at UCB, the University of Birmingham or elsewhere.
190 U Thought
Since graduating from UCB, I have moved to Vancouver, Canada to continue pursuing my career in the marketing arena of the sports nutrition industry. UCB opened my eyes to the dynamic world of business as it relates to the international sports industry, as well as giving me key knowledge and theory to be used in the world of work. Completing my degree allowed me to develop my critical thinking and creativity, as well as my self-confidence. I was given the opportunity to put theory into practice during my year-long fitness and recreation internship on Hilton Head Island, South Carolina, USA - the best year of my life! Tom Ravenhill BA (Hons) Sports Management
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Economics of Sport The Business of Sport Development and Coaching Principles Research for Sport Innovation in Sport Healthy Lifestyle Managing Sports Facilities International Sports Environment Managing People and Management and Planning Performance of Sport Research Project Sport in Society Human Resource Planning Strategy in Sport Sports Safety, Health Plus One Option From: Plus One Option From: and the Environment Sports Coaching Sports Marketing Sports Nutrition Sports Psychology II Sports Psychology Sports Tourism Voluntary Initiative Sports Coaching and the Development of Expertise Enterprise Start-up Studies Financial Strategy Modern Languages Work Placement (Optional 48-Week Placement) SCHOOL OF SPORT
www.ucb.ac.uk 191 SERVICES & CREATIVE Sports Therapy
BSc (Hons)/FdSc Accredited by the University of Birmingham
192 Overview Whether it is working alongside This specialist Sports Therapy course professional footballers or treating sports integrates academic learning and the injuries in a clinic, qualified sports therapists development of practical sports therapy are in demand throughout the sports, skills to an advanced level. On completion health and leisure industries. Sports clubs, of the course graduates will be qualified athletics teams and sports injury clinics to join the industry’s professional body; are increasingly turning to therapy to help The Society of Sports Therapists. sports men and women train and compete After graduating you will have many safely, rehabilitate injured athletes and deal options: you can set up your own sports with the physical and emotional trauma therapy practice; treat injuries in sports of injury. injury clinics; or work alongside professional athletes to improve their performance.
Course Content Both the Foundation Degree and BSc (Hons) Degree follow a similar course in the first two years.
Year 1: You will examine the role of the sports Sports Nutrition, Sports Psychology therapist and how therapy is used within and Enterprise Start-up Studies. the sports, health and leisure industries. At this stage, students on the Foundation You will learn about sports injuries and Degree course may be considered for the how to strengthen and condition muscles. final year of the BSc (Hons) Degree. We will teach you the science of sports therapy within the anatomy modules and give you practical training in the techniques Year 3: of sports massage. In your final year you will train intensively in our clinics to develop your practical Year 2: therapy skills, including rehabilitation techniques. We will examine the strategic In your second year it’s all about gaining issues affecting the sports therapy sector lots of professional work experience. including ethics. For your final year As part of your course you will attend research project you will examine an key sports events to assist in treating area of the industry that interests you, injuries. You will also gain further practical developing an expertise and insight experience whilst on work placement that will help you in your future career. and treating clients in our sports injury clinics. We will support your practical experience with further academic training in anatomy, the pathology of sports injuries and research for sports therapists. You will have the opportunity to develop a specialism relevant to your future career, with a choice of optional modules including Sports Coaching, SCHOOL OF SPORT
www.ucb.ac.uk 193 SERVICES & CREATIVE Sports Therapy continued
State-Of-The-Art Clinics and Gym Our teaching facilities are state-of-the-art and feature an extensive range of equipment. At UCB we have: Two purpose built sports injury clinics A fully-equipped gym and sports hall Fitness testing equipment Electrotherapy equipment Anatomical models Human performance laboratory This course has a Fitness to Practise requirement. For more information please see page 66. In Brief Practical Experience in Work Placements Course Title: As part of these courses you will gain valuable work BSc (Hons) Sports experience, training and working alongside sports Therapy therapist professionals during a work placement. Our students have worked as trainee sports therapists UCAS Code: in placements at Leicester Tigers Rugby Club, the West UCB B35 C600 BSc/ST Bromwich Albion Ladies Football Team, Aston Villa F.C, West Midlands Fire Service and at Papworth Hospital in Typical Offer: Cambridge (physiotherapy department). A minimum of 104 UCAS Tariff points. Career Opportunities and Further Study Career opportunities exist within health and fitness Course Title: clubs, the leisure industry, with local authorities, the health FdSc Sports Therapy care sector, sports clubs, sports injury clinics, health farms and as a self-employed sports therapist. Alternatively, UCAS Code: BSc students may progress to postgraduate studies. UCB B35 C602 FdSc/ST
Typical Offer: A minimum of 56 UCAS Tariff points. Other Level 3 qualifications outside the UCAS Tariff, plus work-based applications, are also welcome. For further information, please refer to page 64.
194 U Thought
Since leaving UCB, I have set up my own sports therapy and massage business which is doing extremely well. The modules throughout the entire three years of my course definitely helped me with my skills and knowledge. The clinical modules in years 2 and 3 in particular have helped me because what I do now is exactly what we did in those sessions. I also work pitch- side for a rugby team and my degree definitely helps me with this because without it I would not know as much anatomy and would not be able to prescribe exercises for rehabilitation or even assess and treat the players. My degree has definitely helped me to pursue the career I wanted to do for many years. Ruth Lawton BSc (Hons) Sports Therapy
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Introduction to Sports Pathology of Sports Injuries Professionalism and Ethics Injuries Research for Sports Sport and Exercise Fundamentals of Clinical Therapists Rehabilitation Assessment Clinical Assessment and Professional Clinical Sports Therapies in Context Therapeutic Interventions Practice Strength and Conditioning Athletic Movement Analysis Research Project Soft Tissue Therapy Functional Anatomy* OR Musculoskeletal Anatomy* Plus One Option From: Sports Therapy Project Sports Coaching *Progression to the next stage of the course is only Sports Nutrition permitted if you pass these Sports Psychology modules. Opportunities to Modern Languages retake these modules will Enterprise Start-up Studies be available. SCHOOL OF SPORT
www.ucb.ac.uk 195 SERVICES & CREATIVE Beauty Therapy Management
BA (Hons)/FdA Accredited by University College Birmingham
196 Overview The beauty therapy and salon business This course will give you a strong sector is booming. In the UK alone, it foundation for a variety of future careers in turns over an estimated £5 billion a year. beauty therapy including managing a salon With so many new and diverse beauty or spa, starting your own business or being techniques and treatments constantly employed in a sales and marketing role being introduced, it is an exciting and ever for a beauty products company. UCB has changing sector to work in. The beauty an excellent reputation within the beauty therapy sector is highly competitive and industry, with our graduates recognised is increasingly seeking staff who have a as some of the best qualified and most diverse range of practical skills as well employable beauty therapists around. as a knowledge and understanding of marketing, human resources and finance.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: Year 3: You will learn the core business and people In the final year, you’ll learn how to analyse management skills you will need to manage issues that affect the beauty therapy a salon or start your own salon business. sector and how to respond with effective You will study customer behaviour and how strategies. For your final year dissertation to deliver the salon experience customers we will ask you to research an area of the want and expect. In addition, you will also industry that interests you. It is a great develop technical skills whilst studying opportunity to gain expertise and insight modules from the appropriate pathway, that will help you in your future career. depending on your prior experience.
Year 2: In year 2, management and business- related modules are further developed. Technical beauty therapy skills are further enhanced and incorporate the use of the latest electrotherapy equipment for both face and body. At this stage, students on the Foundation Degree course may be considered for the final year of the BA (Hons) Degree or the BA (Hons) Business Enterprise course. See page 74 for more information. SCHOOL OF SPORT
www.ucb.ac.uk 197 SERVICES & CREATIVE Beauty Therapy Management continued
The Spa at UCB You will find our teaching facilities are state-of-the-art and feature the latest salon equipment, treatments and therapies incorporating the use of top brand names such as Dermalogica and Spa Rituals. The Spa at UCB has: Three beauty suites Three hairdressing salons Two sports injury clinics A health spa (with spa pool, sauna and steam room) Dry-flotation room Two make-up studios A fully-equipped gym In Brief The Spa is open to the public and UCB students. That means you can perfect your practical skills Course Title: in a working salon environment that offers the latest treatments. BA (Hons) Beauty Therapy Management Work Placements UCAS Code: As part of our courses, UCB students gain valuable UCB B35 N297 BA/BTM work experience in a work placement. This is a great opportunity to put what you have learnt into practice Typical Offer: working alongside qualified professionals. Over the A minimum of 96 UCAS years, we have developed close working relationships Tariff points. throughout the beauty industry. The hired@UCB team will assist you in finding a placement to reflect your Course Title: particular area of interest. FdA Beauty Therapy Management Career Opportunities and Further Study Both the Foundation and BA (Hons) Degree courses are UCAS Code: ideal qualifications for pursuing a career within the beauty UCB B35 NB23 FdA/BTM therapy industry. The course will also equip you with the skills and knowledge to set up and run your own business. Typical Offer: Graduates from these courses can also go on to work for A minimum of 56 UCAS the beauty product industry in a sales and marketing or Tariff points. Other Level training role. You can use the Foundation and BA (Hons) 3 qualifications outside Degree to gain entry to careers that require a business the UCAS Tariff, plus and management qualification. work-based applications, are also welcome. For further information, please refer to page 64.
198 U Thought
Throughout university, I worked part-time at a salon until I graduated. Following graduation, I moved back home where I was offered a job as a nail technician to help launch the first Champagne nail bar in Nottingham. Not only has my course improved my relations with clients and allowed me to help them in ways I couldn’t before, it has also shown my new employer my dedication to becoming part of the management team. I am now working within a company that focuses on my personal development but also allows me input on decisions with the knowledge my course has given me. After three months of working for the company, I am in the process of being promoted to head of nail bar, something I never expected at the age of 21. Rachel Coddington BA (Hons) Beauty Therapy Management
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Creative and Critical Managing Human Strategic Marketing Approaches to Study Resources Management Business Operations Finance for Enterprises Enterprise Risk People and Organisations Marketing Management Management Customer Behaviour and Research in Practice Innovation and Developments in Salon Experience - Salon Advancements in Services Pathway 1 (non-therapists) Technologies Strategic Human Resources Principles and Practices Facial Therapies and Body Management Massage of Electrotherapy A or B (depending on your prior Research Project Salon and Spa Practices qualifications) Pathway 2 (previously qualified therapists) Physiology of Ageing Therapeutic Techniques SCHOOL OF SPORT
www.ucb.ac.uk 199 SERVICES & CREATIVE Spa Management
BA (Hons)/FdA Accredited by University College Birmingham
200 Overview The number of spas has grown rapidly in Our Spa Management course gives you the the last decade to make them an important leadership skills and practical experience part of the UK leisure industry, worth up to you need to be able to manage a spa or £70 million a year. In addition, the wellness to start your own spa business. sector has seen a considerable growth of For those who are interested in working 9% globally. overseas, there is the opportunity to learn Most hotel resorts now have their own another language to further improve your spas and they are looking for trained career prospects. professionals with the skills needed to manage them at home and abroad. To create a successful spa you have to create an inviting and relaxing atmosphere, manage a variety of specialist therapies and run an efficient and profitable business.
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: Year 3: You will examine the range of activities that The final year takes a high-level view of the make up the spa industry, and gain practical international spa industry. You will examine and essential business and management the strategic issues affecting development skills you need to manage a spa or start of the spa concept in the UK and around your own business. the world. You will learn about international marketing, international spa management Year 2: and business risk. For your final year project You will develop your management skills you will independently research an area of and learn how to apply financial, marketing the industry that interests you. It is a great and human resource management theory opportunity to gain expertise and insight to the spa environment. You will also learn that will help you in your future career. how to balance the logistics of running a profitable spa with creating a relaxing experience for your customers. Additionally, we will develop your skills in advanced massage and signature treatments. At this stage, students on the Foundation Degree may be considered for the final year of the BA (Hons) Degree. SCHOOL OF SPORT
www.ucb.ac.uk 201 SERVICES & CREATIVE Spa Management continued
The Spa at UCB You will find our teaching facilities are state-of-the-art and feature the latest salon equipment, treatments and therapies incorporating the use of top brand names such as Thalgo and Spa Rituals. The Spa at UCB has: Three beauty suites Three hairdressing salons Two sports injury clinics A health spa (with spa pool, sauna and steam room) Dry-flotation room Two make-up studios A fully-equipped gym In Brief The Spa is open to the public and UCB students. That means you can perfect your practical skills in a working Course Title: salon environment that offers the latest treatments. BA (Hons) Spa Management Work Placements As part of your degree course, you will gain valuable UCAS Code: work experience in a work placement. This is a great UCB B35 N872 opportunity to put what you’ve learnt into practice BA/SMgmt working alongside qualified professionals. Over the years, we’ve developed close working relationships throughout Typical Offer: the spa industry. The hired@UCB team will assist you A minimum of 96 UCAS in finding a placement to reflect your particular area Tariff points. of interest.
Course Title: Career Opportunities and Further Study FdA Spa Management Both the Foundation and BA (Hons) Degree courses are ideal qualifications for pursuing a career within the UCAS Code: spa industry. The course will also equip you with the UCB B35 N871 skills and knowledge to set up and run your own FdA/SMgm business. Graduates from these courses can also go on to work in a sales and marketing or training role. Typical Offer: You can use the Foundation and BA (Hons) Degree A minimum of 56 UCAS to gain entry to careers that require a business and Tariff points. Other Level management qualification. 3 qualifications outside the UCAS Tariff, plus work-based applications, are also welcome. For further information, please refer to page 64.
202 U Thought
I chose UCB because of its resources and facilities, including the full spa facilities. I loved having the opportunity to learn more about the spa industry through a variety of teaching techniques, all of which were provided by lecturers who know the industry well and share their knowledge enthusiastically. I completed my degree, obtained a first, and have recently accepted a graduate role with Marriott, the international hotel company. This is a 12-month graduate scheme in which I am able to put the theoretical and practical skills I learned at UCB to use. My advice to any new students would be to work hard, aim high and never be afraid to ask for support or advice. Make the most of every opportunity that comes your way. Jessica Warren BA (Hons) Spa Management
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Creative and Critical Managing Human International Marketing Approaches to Study Resources Enterprise Risk Business Operations Finance for Enterprises Management People and Organisations Marketing Management Innovation in the Spa The Spa Concept Research in Practice Industry International Spa Pathway 1 (previously Spa Operations and Management qualified therapists) Signature Treatments Research Project Physiology of Ageing Advanced Massage Therapeutic Techniques Pathway 2 (non-therapists) Facial Therapies and Body Massage Salon and Spa Practices SCHOOL OF SPORT
www.ucb.ac.uk 203 SERVICES & CREATIVE Specialist Hair & Media Make-up
BA (Hons)/FdA Accredited by University College Birmingham
204 Overview The freelance hair and make-up industry communicate effectively with directors, requires artists who are able to work crew, photographers and costume within a range of media settings. designers, to name but a few, is key to An understanding of each environment your future success in this demanding and its individual remit is a key component yet exciting industry. to your success. Whilst you may choose to Our courses will train you to an advanced specialise in future years within a particular level in a wide variety of practical skills field, it is essential to prove yourself and and give you the business knowledge build a reputation within the industry first. you will need to promote yourself, build Who knows where your career may lead? your business as a freelancer and manage Important factors alongside your skill set your finances for a career in TV, film, are crucial in building your professional photography or theatre. You will create reputation. These include commitment, a professional portfolio of work that will reliability and timekeeping skills as well as showcase your technical abilities to future the ability to evaluate your work and train employers. your eye to pick up detail. Your ability to
Course Content Both the Foundation Degree and BA (Hons) Degree follow a similar course in the first two years.
Year 1: In the first year, you will develop a range of period hair and make-up designs, and specialist technical skills as well as academic explore fashion and catwalk make-up as skills and develop the skills of research well as the skills expected when working which underpins many of the modules. alongside fashion designers. You will also This assists in exploring hair and make- explore how visual images are interpreted up styles for different periods in history. by individuals with regard to their Make-up artists hoping to pursue a career perceptions and opinions. We will train in TV, film or theatre will need advanced you in further research and develop the technical skills and an understanding of skills required for you to set up and run impact trauma on the body and how the your own freelance business. skin responds to injury. To help you create At this stage, students on the Foundation realistic wounds and special effects, you Degree course may be considered for the will explore skin pathology and develop final year of the BA (Hons) Degree. a portfolio of photographs so that future employers can see the range of work you have undertaken. Hair design is also a key Year 3: component in year 1 and prepares you Primarily theoretically focused, you will for period hairdressing and postiche in explore industry innovations which will subsequent years. provide you with the opportunity to develop a specialism relevant to your future career. Year 2: You will also develop a critical awareness of film genres and design concepts You will develop advanced skills in making surrounding postiche from a particular era. and applying advanced prosthetics and castings. We will show you how to produce SCHOOL OF SPORT
www.ucb.ac.uk 205 SERVICES & CREATIVE Specialist Hair & Media Make-up continued
You will explore cultural and historical developments, and the ever changing fashion cycle. Research of hairstyles and postiche from a variety of time periods and the practical aspects of design and construction of bespoke hair pieces provides you with a broad understanding of hair and postiche throughout a timeline. Your final year project is an important part of your degree and an ideal opportunity to showcase all the technical skills you have gained and create an industry specialism. Alternatively, you may choose to explore an area of the industry in greater detail by way of a traditional research project. Specialist Facilities Our teaching facilities and equipment are state-of- In Brief the-art, with two fully-equipped make-up studios, a specialist effects studio and a prosthetics studio as well Course Title: as additional facilities at our nearby Richmond House site. BA (Hons) Specialist Hair & Media Make-up Our new photographic studio based at Summer Row is perfect for portfolio work and allows students to UCAS Code: enhance the quality of their photographic work for both assessments and professional use. Basic photography UCB B35 W452 BA/ and editing skills are taught at Level 5; Level 6 students SHMMU manage the process independently. Practical modules Typical Offer: such as advanced prosthetics, creative fashion and postiche design all culminate in a final image. A minimum of 96 UCAS Tariff points in a relevant Work Placements subject. As part of this course you will be offered the opportunity Course Title: to apply for valuable work experience in a range of FdA Specialist Hair environments including theatre, television, film, catwalk or & Media Make-up photographic work as well as more unusual opportunities like working with the police or using wound special UCAS Code: effects for training purposes. Additional work experience opportunities include working in prestigious venues such UCB B35 W45F FdA/ as: Birmingham Conservatoire, Birmingham Repertory SHMU Theatre and The Crescent Theatre, Birmingham. Typical Offer: Career Opportunities and Further Study A minimum of 56 UCAS Tariff points in a relevant During your course you will be able to develop a range subject. Other Level 3 of skills that will enhance your opportunities within qualifications outside the the industry whether you want to work in theatre, film, UCAS Tariff, plus work- television, photographic studios or with catwalk models. based applications, are Alternatively, BA students may wish to progress to a also welcome. career in teaching and therefore may choose to study a For further information, PGCE teaching qualification or alternatively an industry- please refer to page 64. relevant postgraduate course of study.
206 U Thought
Whilst studying at UCB, I developed a passion for travelling. The course taught me skills which helped me stand out from the crowd, enabling me to secure employment in positions including a make-up artist at a theatre camp in New York. Since graduating, I have continued to travel whilst expanding my skill set. I worked as a spa receptionist in California the summer after graduation. The role presented exciting opportunities which will see me looking at a management internship with the five-star spa after I have travelled in Asia, Australia, New Zealand, Japan and Indonesia. The course offered by UCB is diverse, catering to all aspects of the hair and make-up industry. This allows students to apply themselves in any sector they are passionate about. In future, I hope to complete a teaching qualification and encourage others to explore the opportunities in the industry. Jordayne Whitfield BA (Hons) Specialist Hair & Media Make-up
Course Structure
Year 1 Year 2 Year 3 Final Year Honours Hair Design for Continuity Creative Fashion, Make-up Cultural and Historical (Ladies) and Styling Studies Hair Design for Continuity Period Hair and Make-up Postiche Design (Barbering and Wigs) Advanced Prosthetics for Performers Historical Perspectives and Castings Innovations within Make-up of Hair and Fashion Freelance Practitioner Artistry Special Effects and Visual Imagery for Fashion The Art of Film Prosthetic Make-up and Media Final Major Project Artistry Skills Research in Practice OR Pathology of Special Research Project Effects Make-up Creative and Critical Approaches to Study SCHOOL OF SPORT
www.ucb.ac.uk 207 SERVICES & CREATIVE Flexible Learning: Part-Time Courses
Part-time courses are available for those who are currently working in hospitality, tourism, childcare, education, marketing and other service sectors. The courses are designed for students aspiring towards supervisory and management positions and range from Level 3 vocational courses up to Foundation Degree, Honours Degree and Postgraduate courses. Students normally study one day per week. For further information, contact our Marketing Department: Tel: 0121 232 4300.
The Business School School of Hospitality, Tourism Business Enterprise BA (Hons) Top-Up & Events Management Digital Marketing BA (Hons) Top-Up Aviation and Airport Management Marketing with Events Management BA (Hons) Top-Up BA (Hons) Top-Up Events Management BA (Hons) Top-Up Marketing Management BA (Hons) Top-Up Global Meetings & Events Management Marketing Management for Events, MSc/PGDip Hospitality & Tourism MA/PGDip Hospitality Business Management BA (Hons) Top-Up School of Education, Hospitality with Events Management Health & Community BA (Hons) Top-Up Hospitality & Restaurant Management Childhood Studies BA (Hons) Top-Up BA (Hons)/FdA Childhood Studies FdA Hospitality & Tourism Management Health and Social Care BSc (Hons) Top-Up BA (Hons) Top-Up Health and Social Care FdSc Hospitality with Tourism Management Learning and Teaching MA/PGDip MSc/PGDip Supporting Teaching and Learning in International Hospitality Management Schools CACHE 2 & 3 MA/PGDip Youth & Community Development International Tourism Business MA/PGDip Administration MA Youth, Community & Families International Tourism Business BA (Hons) Top-Up Management BA (Hons) Top-Up Youth, Community & Families FdA International Tourism Management Youth Work & Community Development BSc (Hons) Top-Up (with JNC) MA/PGDip Managing in Service Industries FdA (online course) College of Food Professional Hospitality & Tourism Culinary Arts Management MA/PGDip Management FdA Tourism Destination Management MA
Some Top-Up Degrees can also be studied full-time. Please visit www.ucb.ac.uk for further details.
208 www.ucb.ac.uk 209 Index
A E
Academic Skills Centre...... 32 English Development Centre...... 34 Accommodation...... 24 English Development Sessions...... 34 Accreditation of Prior Learning...... 62 English Language Support...... 52 Alumni Society...... 48 Enquiries...... 1 Applications (How to apply)...... 59 Entry Requirements...... 64 Applied Food and Nutrition Equal Opportunities...... 35 (BSc Hons/FdSc)...... 114 European & International Links...... 55 Apprenticeships@UCB...... 40 Events Management (BA Hons/FdA)...... 140 Aviation & Airport Management (BA Hons/FdA)...... 168 Awards Congregation……………………………...... 47 F
Facilities...... 13 B Financial Assistance...... 67 Flexible Learning Courses...... 208 Bakery & Confectionery Food Development and Innovation Technology (FdSc)...... 118 (BSc Hons/FdSc)...... 130 Beauty Therapy Management
(BA Hons/FdA)...... 196 Birmingham...... 19 G Business Enterprise (BA Hons/FdA)...... 74 Gap Year (Taking a year out)……………...... ….61 C Guild of Students……………...... ….30 Cambrian Hall...... 27 H Childhood Studies (BA Hons/FdA)...... 96 Counselling...... 44 Halls of Residence...... 24 Culinary Arts Management Health Care...... 44 (BA Hons/FdA)...... 122 Health & Social Care (BSc Hons)...... 100 Culinary Science Hired@UCB...... 37 (BSc Hons/FdSc)...... 126 Hospitality Business Management (BA Hons/FdA)...... 144 Hospitality with Events Management D (BA Hons/FdA)...... 148 Hospitality & Restaurant Management Digital Marketing (BA Hons/FdA)...... …………….152 (BA Hons/FdA)...... 78 Hospitality & Tourism Management Directions (How to find us)...... 22 (BA Hons/FdA)...... 156
210 I P
International Application Procedures...... 50 Part-Time Courses...... 208 International Foundation Diploma...... 90 International Hospitality & Tourism Management (BA Hons) Top-Up...... 160 S International Links...... 56 Spa Management (BA Hons/FdA)...... 200 International Students...... 50 Specialist Hair & Media Make-up International Student Centre...... 50 (BA Hons/FdA)...... 204 International Student Scholarships...... 52 Sport and Fitness Studies International Tourism Business (BA Hons/FdA)...... 184 Management (BA Hons/FdA)...... 172 Sports Management (BA Hons/FdA)...... 188 International Tourism Management Sports Therapy (BSc Hons/FdSc)...... 192 (BSc Hons)...... 176
L T The Maltings...... 26 Learning Support...... 44 Tuition Fees...... 67 Library...... 34 Living Expenses...... 52 Loans & Grants...... 67 V M Visa & Immigration...... 52 W Marketing with Events Management (BA Hons/FdA)...... 82 Welcome...... 6 Marketing Management (BA Hons/FdA).... 86 O Y Youth, Community & Families Open Days...... 2 (BA Hons)...... 104 Orientation Programme...... 55
www.ucb.ac.uk 211 Conditions of Acceptance
Any offer of a place made to you by the University is on the changes, you will be offered the opportunity the basis that in accepting such an offer you agree to the to withdraw from the programme and, if required, following terms and conditions, which form part of the reasonable support to transfer to another provider. contract between you and the University: 3. The University does not exclude or limit liability for its 1. The University will do all that it reasonably can negligence or negligent omission which causes you to provide educational services as described in personal injury or results in death. Sporting activities the prospectus or in other documents issued by are however undertaken at students’ own risk and it, to appropriately enrolled students. Sometimes the University accepts no liability for any personal circumstances beyond the control of the University injuries or death except where that is caused by the mean that it cannot provide such educational negligence of the University’s staff. The University services. Examples of such circumstances include, does not accept responsibility and expressly but are not limited to: excludes liability to the full extent possible under the (a) industrial action by University staff or third parties general law for loss or damage to students’ property, (b) the unanticipated departure of key members of for the non-return of work submitted for assessment University staff or for infection of students’ equipment caused by computer viruses, and for the consequences of any (c) power failure such damage. (d) acts of terrorism 4. If false, incomplete or misleading information (e) damage to buildings or equipment is provided by an applicant or student or if the (f) the acts of any governmental or local authority; or applicant or student’s circumstances change prior (g) where the numbers recruited to a course are so low to enrolment, the Vice-Chancellor and Principal that it is not possible to deliver an appropriate quality reserves the right to refuse admission and to require of education for students enrolled on it the student’s withdrawal if, in the Vice-Chancellor’s In these circumstances, the University will take all and Principal’s view, it is not in the best interests of, reasonable steps to minimise the resultant disruption or conducive to the maintenance of good order in to those services and to affected students, by, for the University for the applicant and/or student to be example, offering affected students the chance to a member of the University. Before exercising this move to other courses or institution, or by delivering right, the Vice-Chancellor and Principal will give the a modified version of the same course, but to affected applicant/student the opportunity to make the extent that is possible under the general law representations. excludes liability for any loss and/or damage suffered 5. You will be required as a condition of enrolment by any applicant or student as a result of those and as a term of the contract between you and circumstances. the University to abide by, and to submit to, the 2. The University will use all reasonable endeavours procedures of the University’s rules and regulations, to deliver the course in accordance with the as amended from time to time, which relate, description applied to it in the University’s among other things, to conduct and discipline, prospectus for the academic year in which you complaints, use of facilities, including IT facilities, begin the course. However, the University will health and safety, administration, assessment and be entitled to make reasonable changes to the the requirements of academic programmes. These course (including to the content and syllabus of policies, procedures, rules and regulations are the course where developments in the subject available on the University’s website. Key provisions area make that necessary, or the location of the of these rules and regulations of which you should be course or the method of delivery of the course) aware include: where that will enable the University to deliver (a) The University’s expectations as regards student a better quality of educational experience to attendance, academic due diligence, and academic students enrolled on the course. In making any progress. Failure to meet these expectations may such changes, the University will aim to keep the mean that you are not permitted to progress with changes to the minimum necessary to achieve the your course. required quality of experience and will notify and (b) The University’s rules regarding academic consult with affected students in advance about misconduct, including plagiarism. Breach of these any changes that are required. If the University rules may result in a disciplinary process and the changes your course and you are not satisfied with imposition of academic penalties and/or expulsion. 212 (c) The University’s rules regarding payments of sums (f) The requirement that applicants to those courses due to the University. If you enrol, attend (any part covered by the Code of Professional Conduct and of) and subsequently withdraw from a course you Fitness to Practise undergo an enhanced Disclosure will be liable to pay tuition fees (as set out in the Barring Service check (organised by the University) Offer Information Booklet). If you do not pay money before they can be enrolled on these courses. that you owe to the University by the due date, Depending on the outcome of that check, you may the University reserves the right to: (1) withdraw its not be eligible to enrol on these courses. services and/or your right to use its facilities where 6. Data on students’ personal details (including any it is necessary and proportionate to do so; (2) offset sensitive data provided by students), academic any refunds due to students against any other debts and administrative history and on relevant financial they may have to the University; and (3) withhold transactions will be processed in accordance with the certificates or not enrol you should a debt of any terms of the Data Protection Act. sort remain outstanding on your account. In deciding 7. If any provision of the contract between you and whether to exercise any or all of these rights, the the University is held to be void or unenforceable in University will consider all the circumstances of your whole or in part by any court or other competent case including your reasons for non-payment. authority, that contract shall continue to be valid as (d) The University’s Disciplinary Code, which sets out to the other provisions contained in it and/or the our expectations of student behaviour. Breach of remainder of the affected provision. the Code could result in a disciplinary process which might result in expulsion from the University. 8. The contract between you and the University shall be governed by and construed in accordance with (e) The Code of Professional Conduct and Fitness to the laws of England and Wales and the parties agree Practise which apply to students on designated to submit to the jurisdiction of the courts of England courses. These courses are subject to professional and Wales. requirements as regards fitness to practise. A failure to observe these requirements may call into 9. The University’s contract with its students does not question a student’s fitness to practise and result in a confer third party benefits for the purposes of the disciplinary process and the imposition of sanctions, Contract (Rights of Third Parties) Act 1999. including expulsion.
Prospectus Photography Credits: Alumni International Convention Centre Birmingham Airport Library of Birmingham Birmingham Botanical Gardens Macdonald Burlington Hotel, Birmingham Bullring, Birmingham The Mailbox Crowne Plaza Hotel, Birmingham Marco Pierre White Steakhouse Bar easyJet and Grill, Birmingham Edgbaston Park Day Nursery Marketing Birmingham Edward Moss Photography Melville Exhibition Services Grand Central, Birmingham The National Exhibition Centre Highclare School Network Rail Hyatt Regency Birmingham Paul Thomas Photographic Ltd Images of Birmingham Wilson Stuart School UCB2017
www.ucb.ac.uk [email protected] University College Birmingham, College University Birmingham B3 1JB Summer Row, 604 1000 232 4300 / 0121 0121