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HAWKS ARE SOARING on SPORTSOUTH Ratings After Three Games Are up 44 Percent Over Last Season

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HAWKS ARE SOARING on SPORTSOUTH Ratings After Three Games Are up 44 Percent Over Last Season FOR IMMEDIATE RELEASE: 11/7/14 CONTACT: Garin Narain or Jelani Downing, Hawks Corporate Communications (404) 878-3800 Michael Gray, FOX Sports (404) 230-0319 HAWKS ARE SOARING ON SPORTSOUTH Ratings after three games are up 44 percent over last season ATLANTA, GA ----- Coming off a 2013-14 playoff series that set record ratings, SportSouth, the exclusive regional television home of the Atlanta Hawks, began the 2014-15 NBA season with continued ratings growth. After three games this season, the Hawks ratings on SportSouth are up 44% over the first three games of the 2013-14 season. Atlanta began the 2013-14 NBA with marquee matchups featuring Dirk Nowitzki and the Dallas Mavericks, the Toronto Raptors and the Kobe Bryant-led Los Angeles Lakers. This season’s home opening victory against the Indiana Pacers produced ratings that were 18% higher than last season’s home opener against Toronto. The average game rating for Wednesday’s thriller against the San Antonio Spurs earlier this week tied or exceeded all but six regular season Hawks games during the 2013-14 season. Full coverage of tonight’s Southeast Division matchup against the Charlotte Hornets begins at 6:30 p.m. ET on SportSouth with Hawks LIVE!. ### About SportSouth The FOX Sports regional networks serving the Southeast – FOX Sports South, FOX Sports Tennessee, FOX Sports Carolinas and SportSouth – collectively reach more than 13 million cable and satellite households in seven states across the Southeast. They are the television home of the Atlanta Braves, Atlanta Dream, Atlanta Hawks, Carolina Hurricanes, Charlotte Hornets, Charlotte Hounds, Memphis Grizzlies, Nashville Predators, Cincinnati Reds, Indiana Pacers, New Orleans Pelicans, and St. Louis Cardinals, as well as the Atlantic Coast Conference, Conference USA, Southeastern Conference, and Big 12 Conference. Combined, the four networks produce more than 750 live local events and televise more than 1400 live local events each year. For more information, please visit FOXSportsSouth.com , FOXSportsTennessee.com , and FOXSportsCarolinas.com . About the Atlanta Hawks The Atlanta Hawks, a member of the National Basketball Association since 1968, strive to be champions on the court and in the community and to create lifelong memories along the way. On the court, the Hawks have reached the playoffs in seven consecutive seasons, which is the longest streak in the Eastern Conference. Off the court, the Hawks have awarded millions in charitable and in-kind contributions since 2004, including grants to area non-profits, scholarships for high school students and renovation of basketball courts in underserved neighborhoods. Philips Arena is consistently ranked among the top 10 concert and event venues in the world. In April 2009, Philips Arena became the first NBA arena to achieve LEED certification for an existing building as specified by the United States Green Building Council (USGBC). Atlanta Hawks Membership which includes your seat for every home game for the 2014-15 regular season games are on sale now at www.hawks.com/membership or by calling 866-715-1500 ! For more information on the Hawks, log on to www.hawks.com today or follow us on twitter @ATLHawks. .
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