Article Projecting Medicinal Plant Trade Volume and Value in Deciduous Forests of the Eastern United States Steve D. Kruger 1,*, John F. Munsell 1, James L. Chamberlain 2, Jeanine M. Davis 3 and Ryan D. Huish 4 1 Department of Forest Resources and Environmental Conservation, Virginia Tech, Blacksburg, VA 24060, USA;
[email protected] 2 US Forest Service Southern Research Station, Blacksburg, VA 24060, USA;
[email protected] 3 Department of Horticultural Science, North Carolina State University, Raleigh, NC 28759, USA;
[email protected] 4 Department of Biology University of Virginia’s College at Wise, Wise, VA 24293, USA;
[email protected] * Correspondence:
[email protected] Received: 12 November 2019; Accepted: 18 December 2019; Published: 7 January 2020 Abstract: The volume, value and distribution of the nontimber forest product (NTFP) trade in the United States are largely unknown. This is due to the lack of systematic, periodic and comprehensive market tracking programs. Trade measurement and mapping would allow market actors and stakeholders to improve market conditions, manage NTFP resources, and increase the sustainable production of raw material. This is especially true in the heavily forested and mountainous regions of the eastern United States. This study hypothesized that the tendency to purchase medicinal NTFPs in this region can be predicted using socioeconomic and environmental variables associated with habitat and trade, and those same variables can be used to build more robust estimates of trade volume. American ginseng (Panax quinquefolius L.) dealers were surveyed (n = 700), because by law they must acquire a license to legally trade in this species, and therefore report a business address.