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Public Relations Office Activities Report: October-December 2014 Report Of: for Information Director of Public Relations

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Public Relations Office Activities Report: October-December 2014 Report Of: for Information Director of Public Relations Committee: Policy and Resources Date: 22 January 2015 Subject: Public Public Relations Office Activities Report: October-December 2014 Report of: For Information Director of Public Relations Summary This report updates Members on Public Relations Office activities since the report submitted to your Committee in October 2014. Activities in this report relate to the Communications Strategy 2014- 2017 and Public Relations Office Business Plan 2014- 2017; it covers the period October to December 2014. Recommendation The Committee is recommended to receive this report on Public Relations Office activities during the period October to December 2014. 1.0 INTRODUCTION 1.1 This report highlights the activities undertaken by the PR Office in the period October to December 2014, in support of the organisation‟s medium-term communications objectives, as detailed respectively in the Communications Strategy 2014-2017 and the Public Relations Office Business Plan, as well as new or enhanced areas of work not necessarily covered by the Strategy. 1.2 Media coverage Throughout this quarter, there were 1,410 City Corporation stories in the UK print media; by comparison, from 1 July - 30 September 2014, there were 881 City Corporation stories in the UK print media. In the last equivalent quarter, 1 October – 31 December 2014, there were 794 City Corporation stories in the UK print media. 1.3 Work on new/social media During this quarter, the PR Office has continued to produce a number of videos, focusing on the breadth of services provided by the City Corporation and other key strategic objectives, such as highlighting the City Corporation‟s work in partnership with London‟s communities. More than 200 videos about the City Corporation are now available to view; the corporate Twitter feed now has over 15,000 followers. 1.4 Political Contact Programme The period since the last report has seen considerable activity on the political contact programme. The City Corporation has engaged with relevant politicians on issues including financial services, business visas, the UK‟s relationship with the European Union, skills transport and education. The City Corporation has had meetings, or hosted roundtable discussions, with the Skills Minister Nick Boles, the Financial Secretary David Gauke, the Immigration Minister James Brokenshire, the Deputy Leader of the House of Coomons Tom Brake, the then Shadow Transport Secretary Mary Creagh, the Shadow Police Minister Jack Dromey and the Shadow Employment Minister Stephen Timms. Future activity is scheduled with the Shadow Chancellor Ed Balls, the Trade Minister Lord Livingstone, the Enterprise Minister Matt Hancock and the Shadow Europe Minister Pat McFadden. There will then follow a quiet period prior to the General Election. 1.5 City worker voter registration At the end of the 2014 registration process the total provisional number of registered voters appointed by City firms is 13,855 from 3,612 firms (this includes the “carry-forward” of those who registered in 2013, but did not submit a registration this year). 269 more firms and 558 more voters were actually registered this year compared to the previous year. However there was an overall decline in the number of voters and firms due to the decline in the number of “carried forward” voters. As it will be necessary to discontinue the “carry forward” process as a result of legal changes, it is useful to note that the “carry forward” for 2013 was 4026 voters (26% of total registrations), but in 2014 it was just 2114 voters (15% of total registrations). 1.6 Publishing The latest edition of Cityview magazine was distributed in December and the next edition is due in June. The next issue of City Resident is due to be published in February, including the four page City Police Talkback insert. The ward newsletters were distributed in December with the two wards facing Aldermanic elections during the production period to be offered an edition following the election results. This year‟s Lord Mayor‟s biography is now available. At the time of writing, design was underway on this year‟s overviews of the City Corporation‟s three sets of published accounts. 2.0 SUPPORTING AND PROMOTING THE CITY AS THE WORLD LEADER IN INTERNATIONAL FINANCE AND BUSINESS SERVICES 2.1 Activity associated with this communications priority has included events with the the Financial Secretary David Gauke, the Immigration Minister James Brokenshire and the then Shadow Transport Secretary Mary Creagh. Future activity is planned with the Trade Minister Lord Livingston, the Shadow Chancellor Ed Balls and the Shadow Europe Minister Pat McFadden. 2.2 The December edition of Cityview included a spread on the work of the Economic Development Office‟s Research team. The Lord Mayor/Policy Chairman‟s CityAM Monday columns are posted on the corporate Facebook page. 2.3 Media coverage in this area included: The Times ran an exclusive interview on the day of the Lord Mayor‟s Show with Lord Mayor Alan Yarrow and the Financial Times ran an article on his taking up office as Lord Mayor. BBC London News covered the Silent Ceremony and interviewed Lord Mayor Alan Yarrow on his plans for the year, the role of financial services and Europe. Lord Mayor Alan Yarrow interviewed in the Daily Telegraph on his India visit and his objectives for the year. Lord Mayor Alan Yarrow spoke to FT on the importance of the EU for UK business. The Wall Street Journal ran an interview with Lord Mayor Alan Yarrow focussing on his defence of the City‟s reputation. This interview was also covered in Financial News. The Liverpool Echo covered Lord Mayor Alan Yarrow‟s visit to Liverpool in November. The Lord Mayor Alan Yarrow was interviewed for BBC London News on whether a cultural change in banks will take a generation. A letter from Lord Mayor Alan Yarrow on the fines issued for foreign exchange rigging was published in the FT. Lord Mayor Alan Yarrow‟s visit to India was covered in the Economic Times, Hindu Business Line and Business Standard in India Lord Mayor Fiona Woolf‟s visit to China was covered by People’s Daily, Xinhua, Insurance News Net, China daily, Singtao Daily, China Business News, People’s Daily, Shanghai Daily, China News, China Securities News, People’s Daily, Oushinet, The Economic Observer and World News Report. Lord Mayor Fiona Woolf‟s visit to Vietnam was covered by Vietnam Plus, Vietnam Net, The Voice of Vietnam, Talk Vietnam, Hanoi Times, and Nguyen Tan Dung. Policy Chairman Mark Boleat was quoted in the Times and Daily Telegraph on the City‟s reaction to an ECJ ruling on the bank bonus cap. Policy Chairman Mark Boleat was quoted on the front page of City AM on the publication of a City of London report into the tax contribution by the financial services sector. This was also covered online by Bloomberg. Policy Chairman Mark Boleat was quoted in the City of London‟s report into London‟s finances which was covered in City A.M. and the Daily Telegraph. The City of London Corporation‟s campaign to improve broadband access to small businesses was featured in the FT with the Policy Chairman Mark Boleat quoted. The story also featured in Computer Weekly. Policy Chairman Mark Boleat was quoted in a story in the Daily Telegraph on the huge potential dangers of cybercrime. Policy Chairman Mark Boleat was quoted in an FT article in response the public‟s perception that another financial crash is imminent. Adrian Leppard, Commissioner of the City of London Police, had an opinion piece in the Daily Mail saying that UK needs a national fraud and cyber-crime campaign “as big as drink driving.” City of London Police Commissioner Adrian Leppard was interviewed in the Evening Standard saying that banks should be forced by law to report frauds suffered by customers. 3.0 COMMUNICATIONS PRIORITY: WORKING IN PARTNERSHIP LONDON’S COMMUNITIES 3.1 In the previous quarter, events associated with this communications priority have included a visit to the Southwark City Academy by the Skills Minister Nick Boles, a panel discussion with the Shadow Employment Minister Stephen Timms and a seminar and private dinner discussion on Housing with the Centre for London. 3.2 Work has begun on a publication covering the Working Together case studies hosted on the website. This will feature efforts across many London boroughs and also the delivery organisations used by the City Corporation to facilitate this work. Once published it is planned to send the publication to Parliamentarians, borough councillors, leaders and officials, as appropriate. 3.3 Work continues on better joined-up working between those creating content for the website and those doing the same through social media. A meeting is to be organised early in January using the website cluster composer network to plan for the next year and build initial comms work around the major campaigns planned for each area. 3.4.1 The Media Team has created a bank of approximately 30 case studies to illustrate how the projects supported by the City Corporation help to change the lives of Londoners, especially in the area of education and skills development. The first case studies were issued in June and are also being used internally for briefing spokespeople. 3.5 Media coverage for this communications priority included: Daily Telegraph featured an opinion article from Policy Chairman Mark Boleat on the role businesses need to play in developing young peoples‟ skills. Guardian Sustainable Business featured an opinion article from Policy Chairman Mark Boleat on the latest Social Mobility and Poverty Commission Report, and how businesses can help level the playing field in the search for talent. BBC London Radio 97.9 interviewed Chairman of City Bridge Trust Jeremy Mayhew on youth unemployment figures and recent grant to the Prince‟s Trust.
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