Q3 2019 Investor Presentation
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Abercrombie & Fitch Case Study
The Influence of Sexualized Advertising on Consumer Behavior: Abercrombie & Fitch Case Study Dissertation by Elena Theresa Rainer Student Number: 152114108 Thesis written under the supervision of Pedro Celeste Dissertation submitted in partial fulfillment of the requirements for the degree of MSc in Management at CATÓLICA-LISBON School of Business & Economics May 2016 1.! Abstract Dissertation title: The Influence of Sexualized Advertising on Consumer Behavior: Abercrombie & Fitch Case Study Author: Elena Theresa Rainer Abercrombie and Fitch (A&F) is an American apparel company which since many years is known for its offensive sexual advertising. Its target group moves between kids (seven to14 years), teens (14 to 18 years) and college students (18-27 years), respectively to its three brands abercrombie, Hollister Co. and Abercrombie & Fitch. The key driver of A&F’s targeting strategy for a long time was to advertise to cool, attractive teens. For A&F this included portraying semi-nude teen-models, barely showing the company’s products, posing in a sexual way. This should symbolize the easy and playful way of living when being a popular teenager. For years this strategy worked and A&F was the most successful company in the apparel industry. But things changed in 2003 and sales went down due to several complaints by consumers about the company’s ethical incorrectness and its offensive advertising. Therefore, in 2015 A&F was forced to change its overall communication strategy. This dissertation provides an overview of sexualized marketing and touches other important marketing topics in a Literature Review. A Case Study based on A&F analyzes these practices in order to classify the company’s brand perception among consumers. -
Abercrombie & Fitch
Abercrombie & Fitch - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Abercrombie_&_Fitch Your continued donations keep Wikipedia running! Abercrombie & Fitch From Wikipedia, the free encyclopedia Abercrombie & Fitch (IPA: /'æbɝkrɒmbiː ænd 'fɪtʃ/) (NYSE: ANF Abercrombie & Fitch Co. brand (http://www.nyse.com/about/listed/anf.html) ) (A&F) is an American clothing retailer. Marketed as a lifestyle brand, the company encompasses five brands: the namesake flagship brand Abercrombie & Fitch, abercrombie kids, Hollister Co., RUEHL No.925, and Gilly Hicks. Stores operate in the United States, Canada, and England. Competitor Type Public (NYSE: ANF brands include Gap, American Eagle Outfitters, Aéropostale, Buckle, Urban Outfitters, (http://www.nyse.com/about/listed/anf.html) ) and Rugby Ralph Lauren.[6] Establishment June 4, 1892[1] Headquarters Home office: New Albany, Ohio, United Founded in 1892 by David T. Abercrombie, A&F had been an outfitter of sporting and States excursion goods. It struggled financially from the late 1960s until it was purchased by International office: Milan, Italy[2][3] The Limited in 1988 and repositioned, under the management of Michael S. Jeffries Key people David Abercrombie, Founder (current Chairman & CEO), as the "Casual Luxury" lifestyle brand in present day.[7] Ezra Fitch, Co-Founder Michael S. Jeffries, Chairman & CEO Prominent figures who patronized the company in its excursion goods days include Industry Retail Teddy Roosevelt,[8] Amelia Earhart,[8][9] John French Sloan,[10] Greta Garbo,[8] Apparel type Katharine Hepburn,[8] Clark Gable,[8] Cole Porter,[8] John Steinbeck,[11] Ernest Initials A&F / ANF / AF Hemingway (who is said to have bought the gun he used to commit suicide at Logo Moose Abercrombie & Fitch Co.),[12] John F. -
Abercrombie & Fitch Co
SECURITIES AND EXCHANGE COMMISSION FORM 8-K Current report filing Filing Date: 2011-02-18 | Period of Report: 2011-02-18 SEC Accession No. 0000950123-11-015695 (HTML Version on secdatabase.com) FILER ABERCROMBIE & FITCH CO /DE/ Mailing Address Business Address 6301 FITCH PATH 6301 FITCH PATH CIK:1018840| IRS No.: 311469076 | State of Incorp.:DE | Fiscal Year End: 0131 NEW ALBANY OH 43054 NEW ALBANY OH 43054 Type: 8-K | Act: 34 | File No.: 001-12107 | Film No.: 11624537 6142836500 SIC: 5651 Family clothing stores Copyright © 2012 www.secdatabase.com. All Rights Reserved. Please Consider the Environment Before Printing This Document UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 18, 2011 (February 15, 2011) ABERCROMBIE & FITCH CO. (Exact name of registrant as specified in its charter) Delaware 1-12107 31-1469076 (State or other jurisdiction (Commission File Number) (IRS Employer Identification No.) of incorporation) 6301 Fitch Path, New Albany, Ohio 43054 (Address of principal executive offices) (Zip Code) Registrants telephone number, including area code: (614) 283-6500 Not Applicable (Former name or former address, if changed since last report.) Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) Copyright © 2012 www.secdatabase.com. -
Abercrombie & Fitch
Analyst: Ricky Guan, BCom. ‘21 [email protected] Equity Research U.S. Abercrombie & Fitch Co. (NYSE:ANF) Price Target USD$ 33.00 Consumer Goods – Clothing and Accessories Rating Buy Fitch is the Name, Comps is the Game Share Price (Mar. 11 Close) USD$ 26.64 March 11, 2019 Total Return 26.9% Abercrombie and Fitch Co. (“Abercrombie”) is a global clothing Key Statistics retailer focused on providing premium offerings of fashion 52 Week H/L $29.69/$15.28 apparel, accessories, and personal care products through its Market Capitalization $1.76B brands: Abercrombie & Fitch, Hollister, Gilly Hicks, and Average Daily Trading Volume 2.76M Abercrombie kids. Abercrombie currently operates 861 stores across over 20 countries worldwide, with a majority of its Net Debt N/A operations situated domestically within the US. Enterprise Value $1.40B Net Debt/EBITDA N/A Thesis – Return to Growth in Deteriorating Retail Backdrop Abercrombie is in the midst of restructuring its organizational Diluted Shares Outstanding 68.1M strategy – taking on certain key initiatives that we believe have Free Float 98.86% potential to stimulate global growth and re-establish stability Dividend Yield 3.00% within its current stores. Despite its abysmal performance of the WestPeak’s Forecast past, the turnaround story here is supported by management’s recent performance. Growing revenues amidst store shutdowns 2019E 2020E 2021E in the near term while setting high targets for its EBIT margins Revenue $3.67B $3.74B $3.79B seem overly optimistic given the current industry landscape and EBITDA $324M $336M $379M macro environment. However, we suspect heavier than expected Net Income $88M $97M $122M comps will continue to drive Abercrombie forward into FY19. -
Leveraged Buyout Case Study of Abercrombie & Fitch
Leveraged Buyout Case Study of Abercrombie & Fitch An evaluation of Abercrombie & Fitch’s potential as a LBO target, seen from a Private Equity funds perspective MASTER’S THESIS Authors: Supervisor: Martin Larsen Oskar Peter Bardh Cand.Merc. Applied Economics & Finance Standard Pages: 117 Kasper Flemming Rasmussen Cand.Merc Finance & Strategic Management Characters: 270.549 Date: 15/05-2017 Bardh & Rasmussen Master’s Thesis 2017 Executive summary The low interest rate environment in today’s market has fueled the amount of investments related to private equity, as general partners have developed their ability to identify good companies with large opportunities for value creation. In addition, PE funds have after the financial crisis, to a much larger extent, been applying a more strategy driven approach to create such value. A company representing such opportunity, is the once so popular American teen retailer Abercrombie and Fitch (A&F). The purpose of this thesis has thus been to evaluate A&F as a potential target, by applying the LBO model and determine if such buyout could result in an acceptable return from a PE firm’s perspective. After a thorough analysis of both A&F and its environment and through the implementation of different strategic initiatives, we have concluded that A&F, as a LBO target, would provide a satisfactory return, from a PE funds perspective, if the investment where to be exited within four to eight years. Key Words Abercrombie & Fitch; Leveraged Buyout; Private Equity 1 Bardh & Rasmussen Master’s Thesis 2017