DATE: NOVEMBER 1, 2012 12-0353

TO: SYSTEM INTEGRATION RESELLERS VSAP RESELLERS SIM SYSTEMS RESELLERS PRESENTATION DISPLAY RESELLERS PRODUCTION PRODUCT RESELLERS PRODUCTION PRODUCT VIDEO RESELLERS SOLUTION RESELLERS PREMIER AUDIO AND VIDEO RESELLERS PROFESSIONAL AUDIO/MI PRODUCT RESELLERS F SERIES CAMERA PRODUCT RESELLERS LARGE SENSOR IMAGER RESELLERS PROFESSIONAL AUDIO/VIDEO DISTRIBUTORS PRESENTATION DISPLAY DISTRIBUTORS SYSTEM INTEGRATORS DIRECT SALES PERSONNELS STORE..COM

FROM: KEVIN KVENVOLDEN

SUBJECT: INTRODUCTION OF SONY’S CREATIVE AND LICENSES

TYPE: INTRODUCTION

Sony is pleased to introduce the line of products. Sony Creative Software inspires artistic expression with its award-winning line of products: The Vegas® Family of digital video editors, The ® Family of digital audio editors, music production with the ACID® family, as well as technology for DVD production and Blu-ray Disc™ authoring.

Sound Forge Pro, ACID Pro, and software have defined digital content creation for a generation of creative professionals. These signature product lines continue to advance media production by providing powerful, accessible tools. Today, there is a Sony Creative Software application for every level of expertise, including a full line of consumer software based on the company's professional applications.

In addition, Sony Creative Software produces the extensive Sony Sound Series™ collection of royalty- free loops and samples, Sound Effects Series exclusive sound effects and Detroit Chop Shop sound effects libraries. Further, the company provides the industry-leading tools for enterprise- level Blu-ray Disc authoring with DoStudio™ software. The company's customers span the globe and include professionals in the film, television, video game, and recording industries, as well as students, educators, and hobbyists. Below is the product assortment information:

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SUGGESTED PRODUCT NAME BRIEF DESCRIPTION LIST PRICE

MSAMS9000 ACID Music Studio 9 $69.95 MSFST10000 Sound Forge Audio Studio 10 $69.95 MSPMS12000 Movie Studio Platinum 12 $99.95 MSPSMS12000 Movie Studio Platinum 12 Suite $129.95 MSMS11000 Movie Studio 11 $49.95 MVEZ1000 moviEZ $49.95 Vegas™ Movie Studio Visual MVES1000 $199.95 Effects Studio MSIS4000 Imagination Studio™ 4 $179.95 SVDVD12000 Vegas Pro 12 $699.95 SVPE12000 Vegas Pro 12 Edit $499.95 SVPA2000 Vegas Pro Production Assistant 2 $199.95 SAC7000 ACID Pro 7 $399.95 SF10000 Sound Forge Pro 10 $499.95 SFM1000 Sound Forge Pro Mac $299.95 SCDR5200 CD Architect 5.2 $149.95 SPL1000 SpectraLayers™ $399.95 SCS20459 Digital Video and Audio $29.95 Production Book, Volume 8 STV5000 Professional Training for Vegas $99.95 Pro 10 Software STA3000 Professional Training for ACID® $99.95 Pro 7 Software STSF3000 Professional Training for Sound $99.95 Forge® 10 Software SSDS1000 Sony Pictures Sound Effects™ Series: Volumes One through Five $399.95 SSDS2000 Sony Pictures Sound Effects™ Series: Volumes Six through Ten $399.95 SSDS3000 Sony Pictures Sound Effects™ Series: Volumes One through Ten $799.95 DCSE1000 Detroit Chop Shop Sound Effects Series: Vol. One through Five $399.95

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SUGGESTED PRODUCT NAME BRIEF DESCRIPTION LIST PRICE DCSE2000 Detroit Chop Shop Sound Effects Series: Vol. Six through Ten $399.95 DCSE3000 Detroit Chop Shop Sound Effects Series: Vol. One through Ten $799.95 MDLPC10 Boxed Downloadable Loops, Premium Collection $59.95 MDLSC10 Boxed Downloadable Loops, Standard Collection $39.95 MDLCC10 Boxed Downloadable Loops, Classic Collection $29.95 DSTI1099 DoStudio Authoring Indie Edition (2D Blu-Ray) $2,995.00 DST3DA1099 DoStudio 3D Complete (3D/2D Blu-Ray) $19,985.00 DSTAVC1099 DoStudio AVC Encoder (Only 2D Blu-Ray Encoding) $995.00 KSVDVD120SL1 Vegas Pro 12: 5 to 99 license tier $399.97 KSVDVD120SL2 Vegas Pro 12: 100 to 499 license tier $359.97 KSVDVD120SL3 Vegas Pro 12: 500 + license tier $319.97 KSVDVD120SLU1 Vegas Pro 12 Site License Upgrade $213.29 KSAC70SL1 ACID® Pro 7: 5 to 99 license tier $199.97 KSAC70SL2 ACID® Pro 7: 100 to 499 license tier $179.97 KSAC70SL3 ACID® Pro 7: 500 + license tier $159.97 KSAC70SLU1 ACID® Pro 7 Site License Upgrade $127.96 KSF100SL1 Sound Forge® 10: 5 to 99 license tier $307.65 KSF100SL2 Sound Forge® 10: 100 to 499 license tier $276.89 KSF100SL3 Sound Forge® 10: 500 + license tier $246.12 KSF100SLU1 Sound Forge® 10: Site License Upgrade $196.87

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SUGGESTED PRODUCT NAME BRIEF DESCRIPTION LIST PRICE KSFM10SL1 Sound Forge™ Pro Mac: 5 to 99 license tier $307.65 KSFM10SL2 Sound Forge™ Pro Mac: 100 to 499 license tier $276.89 KSFM10SL3 Sound Forge™ Pro Mac: 500 + license tier $246.12 KSFM10SLU1 Sound Forge Pro Mac Site License Upgrade $196.87 KSPMS120SL1 Movie Studio Platinum 12: 5 to 99 license tier $73.30 KSPMS120SL2 Movie Studio Platinum 12: 100 to 499 license tier $66.63 KSPMS120SL3 Movie Studio Platinum 12: 500 + license tier $59.97 KSPSMS120SL1 Movie Studio Platinum 12 Suite: 5 to 99 license tier $95.30 KSPSMS120SL2 Movie Studio Platinum 12 Suite: 100 to 499 license tier $86.63 KSPSMS120SL3 Movie Studio Platinum 12 Suite: 500 + license tier $77.97 KSAMS90SL1 ACID Music Studio 9™: 5 to 99 license tier $51.30 KSAMS90SL2 ACID Music Studio 9™: 100 to 499 license tier $46.63 KSAMS90SL3 ACID Music Studio 9™: 500 + license tier $41.97 KSFAS100SL1 Sound Forge Audio Studio 10™: 5 to 99 license tier $51.30 KSFAS100SL2 Sound Forge Audio Studio 10™: 100 to 499 license tier $46.63 KSFAS100SL3 Sound Forge Audio Studio 10™: 500 + license tier $41.97

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Since end user requirements may vary significantly, most customers will require pre-sales consultation to define a list of product requirements. Sales tools are available from your Sony Creative Software Sales Team.

Stay tuned for rebate program(s) to be announced soon.

Additionally, you will be able to find the Sony Creative Software assortment at www.sony.com/professional

If you require more information on any of the products above, please contact: Kevin Kvenvolden [email protected] Channel Sales Manager – East, Sony Creative Software

Mina Yang [email protected] Director of Sales – West, Sony Creative Software

Bob Phelan [email protected] Vice President, World Wide Sales, Sony Creative Software

For questions specific to the DoStudio Line of software please contact: Rob Aubey [email protected] Engineer Product Manager

For Technical Support questions on the software please contact: Kevin Kvenvolden [email protected] Channel Sales Manager – East, Sony Creative Software

Bradley Bryant [email protected] Supervisor, Customer Service

Features and specifications subject to change without notice.

Good Selling!

Kevin Kvenvolden Channel Sales Manager – East, Sony Creative Software Professional Solutions of America Sony Electronics Inc