Trust's Business Plan Available Here
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Archbishop's Palace Conservation Trust The Business Plan Archbishop's Palace Conservation Trust, [email protected] The School House, 21 High Street, Otford, Tel +44 (0)1959 525205 / 07968 721 958 Sevenoaks, Kent TN14 5PG The APCT is a Charitable Incorporated Organisation, Charity registration number 1173486 6 June 2021 The Archbishop’s Palace Conservation Trust has been funded by the Culture Recovery Fund and the People’s Postcode Lottery APCT Business plan v15.docx Page 1 6 June 2021 Author Nick Rushby Current version 15.0 Distribution Issued Date 06 June 2021 Approved Date Version no. Date Author Status Notes 5.0 18DEC16 NR Internal draft 6.0 08FEB17 NR Internal draft Revised budget 7.0 02APR17 NR Internal draft Options 9.0 09SEP17 NR Internal draft Update in the light of SDC local plan 10.0 25OCT17 NR Internal draft Major revisions 11.0 07NOV17 NR Internal draft Minor revisions 12.0 23APR18 NR Internal draft Add evaluation, DVLPS 13.0 04NOV19 NR Internal draft General updates and major re-structuring 14.0 24MAR21 NR Internal draft General updates and major re-structuring 15.0 26MAY21 NR Issued on website Revised vision and general updating Cover illustration: Otford Palace in the 16th Century by Rob Sherratt APCT Business plan v15.docx Page 2 6 June 2021 CONTENTS 1. VISION AND OBJECTIVES ..................................................................... 7 1.1 Our vision ......................................................................................................... 7 1.2 Objectives ........................................................................................................ 7 1.3 Our mission ...................................................................................................... 7 2. INTRODUCTION ...................................................................................... 7 3. THE ARCHBISHOP'S PALACE .............................................................. 9 3.1 A heritage landmark ........................................................................................ 9 3.2 Location.......................................................................................................... 13 4. BECOMING A HUB ............................................................................... 13 4.1 For the discovery of the heritage of the Darent Valley ................................ 15 4.2 Developing tourism in the Darent Valley ...................................................... 15 5. THE ARCHBISHOPS PALACE CONSERVATION TRUST .................. 16 6. OBJECTIVES ........................................................................................ 18 6.1 Initial objectives ............................................................................................. 18 6.2 Evolving objectives ....................................................................................... 19 6.3 Summary ........................................................................................................ 20 7. CONSERVATION OPTIONS ................................................................. 22 7.1 Starting point ................................................................................................. 22 7.2 Gatehouse ...................................................................................................... 22 7.3 Castle Cottages .............................................................................................. 23 7.4 The preferred option ...................................................................................... 23 7.5 Environmental sustainability ........................................................................ 24 8. THE VISITOR EXPERIENCE ................................................................. 25 8.1 Decision phase .............................................................................................. 25 8.1.1 The website.......................................................................................................... 26 8.1.2 Exhibition stand .................................................................................................... 28 8.2 Entry phase .................................................................................................... 28 8.2.1 Parking................................................................................................................. 28 8.2.2 Pedestrian access ................................................................................................ 29 8.3 Connections ................................................................................................... 30 8.3.1 Entrance and shop ............................................................................................... 30 8.3.2 The museum ........................................................................................................ 32 8.3.3 Guided walks ....................................................................................................... 33 8.3.4 Augmented reality ................................................................................................ 33 8.3.5 The first floor - our Tudor heritage ........................................................................ 34 8.3.6 The second floor - the library and archive ............................................................. 34 8.3.7 Telling stories ....................................................................................................... 35 8.3.8 Individual exhibitions ............................................................................................ 35 8.3.9 Re-enactments ..................................................................................................... 37 8.3.10 Other events ........................................................................................................ 37 APCT Business plan v15.docx Page 3 6 June 2021 8.3.11 Educational outreach – Darent History Takeaway ................................................. 38 8.4 Exit phase ....................................................................................................... 38 8.5 Commitment ................................................................................................... 38 8.5.1 Visitors ................................................................................................................. 38 8.5.2 Sponsors .............................................................................................................. 38 8.5.3 Volunteers ............................................................................................................ 39 9. THE DARENT VALLEY LANDSCAPE PARTNERSHIP SCHEME ....... 40 10. A DIVERSE AUDIENCE ........................................................................ 43 10.1 Where will visitors come from? .................................................................... 43 10.2 Diversity ......................................................................................................... 44 10.3 Removing (or reducing) barriers .................................................................. 44 11. EVALUATING THE PROJECT IMPACT ............................................... 47 11.1 Visitors ........................................................................................................... 47 11.2 The Village economy ..................................................................................... 48 11.3 The wider economy of the Darent Valley ..................................................... 48 11.4 Volunteers ...................................................................................................... 48 12. STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS .... 55 13. FUNDING ............................................................................................... 56 13.1 Stages I and II................................................................................................. 56 13.2 Stage III, Phase 0: Stabilisation .................................................................... 56 13.3 Stage III, Phases 1 & 2: Development ........................................................... 57 13.4 Stage III, Phase 3: The Gatehouse ................................................................ 57 14. ACHIEVING THE OBJECTIVES............................................................ 58 14.1 Stage I: Initial planning – to October 2018 ................................................... 59 14.1.1 Objectives ............................................................................................................ 59 14.1.2 Community support .............................................................................................. 59 14.1.3 Developing the vision ........................................................................................... 60 14.1.4 SDC and The Options Appraisal ........................................................................... 60 14.1.5 Marketing ............................................................................................................. 60 14.1.6 Darent Valley attractions ...................................................................................... 62 14.1.7 Work with the Darent Valley Landscape Partnership Scheme ............................... 62 14.2 Stage II: Community involvement - November 2018 to November 2019 .... 62 14.2.1 Objectives ............................................................................................................ 62 14.2.2 Securing