DOCSLIB.ORG

I Woke up and Began to Sell Women S Clubs by "HOME CLUBBER"

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
I Woke up and Began to Sell Women S Clubs by I Woke Up and Began to Sell Women s Clubs By "HOME CLUBBER" Most professionals who've been at their golf at the club. Ladies days were packed clubs more than ten years believe that and there always were arguments about they are doing about everything possible women starting too early Saturday after- to help their clubs, their members and noons, and complaints from women that themselves. I do. I keep looking for they didn't get more time on the course. every new idea or new model of an old About half of my lessons were to women. idea to stir up more golf interest at our When I got to thinking how men's les- club which is typical of the first class son business was among the principal eastern metropolitan district clubs. The leads to club sales but that women's les- more golf interest there is, the more sons didn't have the same selling influ- rounds there are played, and the greater ence although the women pupils certainly the business in my shop. needed new and well fitted clubs more I've got probably a hundred ideas out of than my men pupils, I knew there was GOLFDOM that have helped me increase something wrong in the way I was doing the play at our club, and my profits. One business. of the best hunches I got came from an And it dawned on me that the most article on increasing women's business at serious part of my error was not that I pro shops. It reminded me that I hadn't was missing a profit but that I was miss- been doing the job I should have been ing a chance to improve the games of the doing in selling women's clubs. women members. Maybe you're like I've been; selling I had the shock of my life when the quite a lot of women's golf apparel simply wife of my chairman said to me, "Oh, I by thoughtful buying and good display; didn't know you had clubs for women in but are just coasting along in selling your shop." women's golf clubs. I think that most pros have been negligent in that way. I've Not the Only Sleeper visited a lot of pro shops in playing pro- Well, brother pro, don't think I'm the amateur events in our section and in go- only sleeper in the game when it comes to ing south after our season is over and up not letting women know there are clubs to the time I got wise to what I was especially made for women, on sale in the missing I'd seen only one pro shop dis- pro shop. You probably have women at play of women's clubs that called any your own club who don't know you stock special attention to this part of the stock women's clubs. being specially selected for women golf- ers! Since I became very much interested in women's club business and have talked it Overlooking A Chance over with other pros I am convinced that the pro women stars who came around to No wonder that I had been getting only the clubs and put on clinics have ac- 6 to 10 per cent of my total yearly club counted for so many sales they've par- sales in women's purchases and had been tially awakened the pros. One pro told seeing store sets of women's clubs com- me that after Patty Berg was at his club ing into our racks too often. he sold six sets of woods and irons to I can see now that one reason I missed women that he thought would be using a good bet was that for the past few the same old mallets forever. seasons the new models of men's irons If the men tournament pros would get were selling so well I got misled. Those interested in visiting pro shops and help- new irons were being bought more than ing sell clubs in the same way that Berg, they were being sold and the volume was Suggs, Zaharias, Spork, Smith and the so good I didn't look around to see where rest of the girl pros who are on manufac- I might be overlooking chances to sell turers' payrolls, the home club pros would other equipment. be a lot happier. Those girls know how to Then, as I read of how other pros were sell golf clubs and they love selling and doing with women's business it struck me they don't mind work at all. that if women were buying hats, shoes It wasn't until about July a year ago and dresses in increasing amounts why that I realized I'd been missing the boat wasn't my women's club business increas- on women's club sales. I'm still looking ing? There were more women playing for a lot of the answers but at least I've begun to see that our women know I've remember and use and cut a few strokes got fine clubs for women, and clubs at off. It amazes many women to see what the right prices, in my shop. a difference there is between the old This year my women's club business clubs they're using and a modern, styli- will run about 18 per cent of my men's ish, really suitable set. club sales volume against about 8 per Getting Specialist Reputation cent for all of 1951 when more than half of my women's club sales were made after This year I've continued to departmen- July 1. My men's club sales are off a little talize my women's clubs and I'm getting bit from 1951 but the increase in women's the reputation of being the districfs spe- club sales this year will give me an over- cialist in correctly fitting women with all improvement in club sales revenue this clubs. I'm no better than any other ex- year. perienced pro at this but business is com- ing into me from other clubs where the Separate Women's Display pros haven't got on the job in selling The first thing I did was to have a sign- clubs to women. painter make me three very attractive I couldn't say to these women who were signs like you'd see in top grade women's brought to me from other clubs by my shops. These signs read: "The finest in own women members, "Go back home and golf clubs for women," "A woman's golf buy your clubs. Your own pro has clubs clubs should fit her as well as her dress," for you or can get them." That would and "The best in women's golf clubs in knock the sale out. Splitting the profiit all price classes." is a deal that will go just so far and I thought I was over-ordering when I only among pros who are close personal got a few more sets of women's irons and friends and in positions to conduct re- woods so I could make an impressive and ciprocity business. I've got enough of separate club display in the front of my my own women members who should be shop. But I wasn't. I picked up sets buying new clubs not to want to make other pros couldn't sell in early Septem- any bid for the business of women who ber, and got rid of them. belong to other clubs. But this sort of business from other clubs is coming and For the first time in the 23 years I've growing, even though I've just been fea- been a pro I saw women getting into the turing women's clubs for a year. habit of handling clubs when they came into my shop. I lot of men will take clubs Most of us in pro golf clubs have been out of a good display and waggle them treating women's club business like an for feel and look them over, but seldom orphan and I'm surprised that the stores do you see women doing this. didn't run away with it before we began to give this business the attention it I set my women's club display apart should have. from the wall space where I show my men's clubs. The women were made aware that there was something distinc- Professionals and Amateurs tive for them and something worth the spotlight. Named to Mid Century Roll The nation's golf professionals, sports "Peace Offering" Sale writers and sportscasters have selected The first set of first quality women's 10 top professionals and amateurs to the clubs that I sold after making the special mid century honor roll of American golf display was to a man for his wife. He in commemoration of the nation's most went the limit on price. Another member successful 50 years of athletics. They will told me the buy was a bargain as it might be honored at a banquet September 20 as have saved the man who bought it the a highlight of the National Celebrities price of alimony. It was a peace offering Open tournament in Washington, D. C. and the way the wife bragged about the The list of professionals in the order of set and enjoyed the woods and irons was most votes received are as follows: Ben proof that the husband had squared him- Hogan, Walter Hagen, Gene Sarazen, Sam self.
Load more

Recommended publications
  • 1950-1959 Section History
    A Chronicle of the Philadelphia Section PGA and its Members by Peter C. Trenham 1950 to 1959 Contents 1950 Ben Hogan won the U.S. Open at Merion and Henry Williams, Jr. was runner-up in the PGA Championship. 1951 Ben Hogan won the Masters and the U.S. Open before ending his eleven-year association with Hershey CC. 1952 Dave Douglas won twice on the PGA Tour while Henry Williams, Jr. and Al Besselink each won also. 1953 Al Besselink, Dave Douglas, Ed Oliver and Art Wall each won tournaments on the PGA Tour. 1954 Art Wall won at the Tournament of Champions and Dave Douglas won the Houston Open. 1955 Atlantic City hosted the PGA national meeting and the British Ryder Cup team practiced at Atlantic City CC. 1956 Mike Souchak won four times on the PGA Tour and Johnny Weitzel won a second straight Pennsylvania Open. 1957 Joe Zarhardt returned to the Section to win a Senior Open put on by Leo Fraser and the Atlantic City CC. 1958 Marty Lyons and Llanerch CC hosted the first PGA Championship contested at stroke play. 1959 Art Wall won the Masters, led the PGA Tour in money winnings and was named PGA Player of the Year. 1950 In early January Robert “Skee” Riegel announced that he was turning pro. Riegel who had grown up in east- ern Pennsylvania had won the U.S. Amateur in 1947 while living in California. He was now playing out of Tulsa, Oklahoma. At that time the PGA rules prohibited him from accepting any money on the PGA Tour for six months.
    [Show full text]
  • In the Right Direction How a Senior Knows New USGA Executive
    In the Right Direction New USGA Executive After several unsuccessful attempts to play over a pond, a hapless golfer finally took a divot which flew over, leaving the ball behind. His caddie remarked: "That's better, sir. You got a bit of something over!" How A Senior Knows Miss Margaret Curtis, of Boston, who has never made any bones about the fact that she is 74 years old, got to talking about senior golf and senior golfers the other day and suddenly dipped into her handbag and produced the following, which she read with zest and feeling which only one in her seventies could apply to the subject: How do I know my youth has been spent? Because my get-up-and-gohas got up and went. But in spite of all that I am able to grin When I think where my get-up-and-gohas been. Old age is golden, I have heard it said But sometimes I wonder as I go to bed-- My ears in a drawer, my teeth in a cup, My eyes on the table until I get up- 'Ere sleep dims my eyes, I say to myself Robert C. Renner, of Pontiac, Mich., "15 there anything else I should lay on the shelf?" I am happy to say as I close the door joined the staff of the United States Golf My friends are the same as in days of yore. Association on September 1. He is serv- When I was young, my slippers were red, ing as a tournament executive, engaged I could kick my heels right over my head.
    [Show full text]
  • 39Th U.S. SENIOR OPEN CHAMPIONSHIP – FACT SHEET
    39th U.S. SENIOR OPEN CHAMPIONSHIP – FACT SHEET June 28-July 1, 2018, The Broadmoor (East Course), Colorado Springs, Colo. mediacenter.usga.org | usga.org/senioropen | #USSeniorOpen PAR AND YARDAGE The Broadmoor’s East Course will be set up at 7,264 yards and will play to a par of 36-34—70. The yardage for each round of the championship will vary due to course setup and conditions. HOLE BY HOLE Hole 1 2 3 4 5 6 7 8 9 Total Par 4 4 5 3 4 4 4 3 5 36 Yards 429 339 601 165 433 402 426 178 535 3,508 Hole 10 11 12 13 14 15 16 17 18 Total Par 4 4 3 4 4 4 3 4 4 34 Yards 501 478 240 493 427 459 180 545 433 3,756 ARCHITECT The Broadmoor’s East Course was designed by Donald Ross and opened for play in 1918. The course sits on the southern edge of the Rocky Mountains at an elevation of more than 6,400 feet. The East Course is now a combination of holes from Ross’ original layout and holes that were designed by Robert Trent Jones Sr. in 1952. The Broadmoor features two other courses, the West and the Mountain, and the resort’s landmark hotel, a 700- room, 18-restaurant facility located on the edge of Cheyenne Lake. COURSE RATING Based on the course setup for the championship, the USGA Course Rating™ is 73.8 and the Slope Rating® is 141. WHO CAN ENTER The championship is open to any professional or amateur golfer who is 50 years of age or older as of June 28, 2018.
    [Show full text]
  • Te Western Amateur Championship
    Te Western Amateur Championship Records & Statistics Guide 1899-2020 for te 119t Westrn Amatur, July 26-31, 2021 Glen View Club Golf, Il. 18t editon compiled by Tim Cronin A Guide to The Guide –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Welcome to the 119th Western Amateur Championship, and the 18th edition of The Western Amateur Records & Statistics Guide, as the championship returns to the Glen View Club for the first time since the 1899 inaugural. Since that first playing, the Western Amateur has provided some of the best competition in golf, amateur or professional. This record book allows reporters covering the Western Am the ability to easily compare current achievements to those of the past. It draws on research conducted by delving into old newspaper files, and by going through the Western Golf Association’s own Western Amateur files, which date to 1949. A few years ago, a major expansion of the Guide presented complete year-by-year records and a player register for 1899 through 1955, the pre-Sweet Sixteen era, for the first time. Details on some courses and field sizes from various years remain to be found, but no other amateur championship has such an in-depth resource. Remaining holes in the listings will continue to be filled in for future editions. The section on records has been revised, and begins on page 8. This includes overall records, including a summary on how the medalist fared, and more records covering the Sweet Sixteen years. The 209-page Guide is in two sections. Part 1 includes a year-by-year summary chart, records, a special chart detailing the 37 players who have played in the Sweet Sixteen in the 63 years since its adoption in 1956 and have won a professional major championship, and a comprehensive report on the Sweet Sixteen era through both year-by-year results and a player register.
    [Show full text]
  • Walker Cup Match by WILLIAM P
    10 USGA JOURNAL AND TURF MANAGEMENT: JUNE, 1951 The Walker Cup Match By WILLIAM P. TURNESA CAPTAIN, USGA WALKER CUP TEAM; FORMER USGA AND BRITISH AMATEUR CHAMPION Every now and then one hears isolated the recent event at the Birkdale Golf Club, queries as to whether the Walker Cup Southport, England. series should be continued. The thirteenth He was 3 under 4s for the 35 holes of Match in the series was held last month, his singles victory over Charley Coe. Ian and the United States has won all but Caldwell is a very promising youngster, once from the British amateur teams. just 21. John Langley and John Morgan will bear watching in the future with their Those who have ever had the fun of sound styles of play. Certain it is that the being in the show know that the value of British have come upon and have devel­ the Walker Cup competition far trans­ oped some very fine players under the cends the mere winning and losing of a watchful eye of their splendid Walker Cup handsome silver trophy. It has been dem­ Team Captain, Raymond Oppenheimer. onstrated repeatedly that the event serves If the British amateurs were to practice a wonderful purpose in friendly interna­ as diligently and to play in competition tional relations, so sorely needed today. as extensively as do our boys, the Walker The recent Match demonstrated not Cup might have a different inscription for only that point but also that Great Britain 1951. In play from trouble, particularly has some really fine amateur golfers with with the wedge from bunkers, and on the which to challenge us in future.
    [Show full text]
  • Goodman, Amateur, Beats Texan for U. S. Golf Open
    The BROWNSVILLE HERALD SPORTS » SECTION -^ GOODMAN, AMATEUR, BEATS TEXAN FOR U. S. GOLF OPEN X* BAER VICTOR IN OMAHA GOUER TENTH ROUND A’S DEFEAT Proud Owner With Derby Winner PADRES FALL STROKES 287 YANKS TWICE BEFORE REDS Wood, Hagen, Armour, Olin Detroit Measures Chisox Steers Beat Exporters 5-3 Dutra and Moreland 6-4; Indians And To Take Two Out Next in Line Sens Win Of Threa BY ALAN GOULD PHILADELPHIA. June 10. f/P)— SAN ANTONIO, June 10. (>P»— NORTH SHORE GOLF CLUB, The Athletics did a thorough job Oklahoma City’s Indians cleared Glenview, 111., June 10. i/Py—By the San Antonio tonight with a 7-5 vic- of shatering the New York Yankee slim margin of a single stroke and tory in 11 innings to cop two out a missed four-loot putt on the home “jinx” today by winning both games of three with the San Antonio Mis- green by his one close pursuer, of a double header from the world sions. Benton was shelled from the Johnny Goodman, bronzed, dapper champions, 9-5 and 8-7 before a mound in the early innings, Matuzak little insurance salesman, and 23- ahead to win over capacity crowd of 35,000, the largest going Kowalik. year-old amateur “Giant, killer,” of also a relief pitcher, 7-5, after two of the season. The sent the Omaha, Neb., today climbed on top triumph extra frames. Ray Flaskamper put of the golfing world as the new A’s onto third place ahead of the the Indians ahead by driving in a open champion of the United States.
    [Show full text]
  • 1939-09-11 [P A-15]
    Dog Fight Promised as Turnesa Begins Defense of U. S. Amateur Golf Crown The Five Former Champs Jeffra 3-to-t Favorite Sheriff Holes Out Nova's Clever Sports Mirror Boxing the Bj Associated Press. As Bingo Buster Today a year ago—President Dozens With With AKRON, Ohio, Sept. 11—About Will Beal Sam Breadon of St. Louis Car- i Among Against Yack Galento, dinals Sportlight over- announced release of Man- 6,000 persons considerably j Frank populated a golf course here yes- ager Frisch and stated ^ Coach Mike Amateur Golf Tourney Chance for Title Odds terday and the cry that issued Feels Gonzales would run Growing forth sounded more like Loughran club for remainder of season. Event "bingo” Top Guessing than the time-honored “fore.” Three years ago—Don Budge Washington's Brownell Spots So Sheriff Walter P. O’Neil Sees Win for Lou in 10 defeated Frank Parker, 6—4. ft—3. ■ GRANTLAND RICE, Underdog Tonight and Fred By went around, with live deputies 6—3, Perry beat Bryan / Special Correspondent oI The Star. On His Stiedle Or 11 Jacobs Grant to finals of Stick; Bantam Title Aspirant caddying, and drove up to a Rounds; gain United 11 (N.A.N.A.). CHICAGO. Sept. large tent which was being mob- States tennis championships. —It was at North Shore Coun- Slugging Favorite Pull in Raves Over Gloves Weights bed like a 19th hole, or more so. Five years ago—George T. try Club that Johnny Goodman TOM The officers stymied two $25 the Associated Press. Dunlap, jr., defending champion, hooked up with Francis Ouimet, By SILER, Originally supposed to liquidate By pots just as they were being hand- eliminated in third round of Evans, Jerry 'Travers and Associated Press Sports Writer.
    [Show full text]
  • BONDED Other All the Public Links Championship
    B-2 **THE SUNDAY STAR, Washington, D. C. SUNDAY, JUNE 7, 10A3 Hogan Says Open Title May Go to Outsider Who Can't Break Par Oakmonf Challenges Scarbath Weds Cheerleader, National Stars Head Virginia U. Student Philadelphia Golfers Field of 150 in Play Leaves for Pocono Honeymoon Field for Women's Loses in Semifinals Gel Four-Point Lead Starting Thursday Eastern Title Golf Os French Amateur By Merrell Whittlesey Club Invitation tournament this In Mason-Dixon Play By the Associated Pros* ¦y tb« Press again biggest Pat O’Sullivan of Race Brook, Associated Herbert Warren Wind, the week will draw the ly th» Associated Pran PITTSBURGH, June 6.—Ben CHANTILLY,France, noted golf writer, says field of the season—27l players. Conn., and Mrs. Helen Sigel Wil- June 6. in the NEWTOWN SQUARE, Pa., Hogan, the favorite for the 53rd —Ernie Arend, jr.,of Deal, N. J.. current USGA Journal that some The Washington Invitation son of Philadelphia, two of the 6.—The Philadelphia National Open golf champion- last American in the French critics of Bed Hogan point out has produced three fine cham- June Golf country’s top women golfers, are there is one pions since it a lead ship next week at Amateur golf championship, was revived in Association team gained Oakmont, * iiy included in a field of 79 that will bowed out in the semifinals to- shot that Ben -; Claude Wild in 1950, Ralph Bo- of to over the Middle warned today the title would 'I gart in 1951 and Bobby 4'i lit start play Tuesday in the day after beating the only other Brownell Atlantic Association in the very likely go to a rank out- remaining American player in last year.
    [Show full text]
  • Happy Hollow Club Omaha, Neb
    13th October 4-6, 2020 U.S. Hickory Open Happy Hollow Club Omaha, Neb. Welcome! th U.S. HICKORY OPEN™ 13 The Happy Hollow Club Oct. 4-6, 2020 ebraska has a long history Railroad Museum. And just west of Omaha in Ashland, is Nin golf. Omaha’s Johnny the Strategic Air Command & Aerospace Museum, a must- Goodman won the 1933 U.S. Open see if you have time. Championship (the last to do so Happy Hollow Club began in 1907 on the site where A.H. with hickories and the last amateur Findlay laid out Omaha’s first golf course in 1893. Happy to do so) and then the 1937 U.S. Hollow moved to its current location in 1925 where a new Amateur. He also won three Nebraska 27-hole golf course was laid out under the watchful eye of Amateur Championships, three Trans William Langford. The course has changed through the Mississippi Championships and played years, remaining true to Langford’s vision of a challenging on three Walker Cup teams. test for the elite golfer while providing enjoyment for the Nebraska is home to many nationally ranked golf courses recreational golfer. including The Sand Hills, Dismal River, Prairie Club, Many thanks to the Happy Hollow staff, including Dave Omaha Country Club and of course, Happy Hollow Club. Schneider, PGA, general manager; Mike Antonio, PGA, Golf has been played in Nebraska since the 1880s. director of golf; and Scott Axon, golf course superintendent, There are many cultural activities to explore in Omaha, who brings the course to life every day.
    [Show full text]
  • Through the Green
    USGA JOURNAL AND TURF MANAGEMENT: AUGUST, 1952 I THROUGH THE GREEN O. B/s Portrait funds to send three qualifiers to the Thanks to the Atlanta Golf Association, Championship proper at the Yale Golf an excellent oil painting of the late 0. B. Course, in New Haven, Conn. That's the Keeler is now hanging in "Golf House," sort of cooperation that makes the game and we're proud to have it there with go- the pictures of champions whose exploits Are You a Gope? he described with such skill. 0. B. wrote of golf in the ATLANTA JOURNAL and other publications for more than three decades and, as everyone knows, followed Bob Jones stroke by stroke through the thirteen major cham­ pionships he won, as well as through those he lost. The designation "Jones' Bosweil" was really never broad enough to fit 0. B., however. 0. B. made an in­ delible impression on the game in his own right, through his typewriter, and would have done so if Jones had never won a tournament. The painting, which was done by Glas­ cock Reynolds, an Atlanta artist and friend of 0. B., was presented by W. D. P. McDowell, President of the Atlanta A gope, as everyone around Washing­ Golf Association, and by Mrs. Keeler. ton and Oregon knows, is a golf dope, a Also attending the ceremony were Mrs. person who lacks a sense of golf courtesy. Walter P. Andrews, of New York; Mrs. A prevalent predator at all golf courses, Ralph Kennedy, of New York; Mrs, Fred he brings out the beast in even the most C.
    [Show full text]
  • Quick Facts & Contents Table of Contents Supporting UNC Men's Golf the University of North Carolina Ca
    Quick Facts & Contents The University of North Carolina Table of Contents Location: Chapel Hill, N.C. Quick Facts, Athletic Personnel, Media Information .......................Page 1 Chartered: 1789 Schedule & Roster ............................................................................Page 2 Enrollment: 28,000 Davis Love III ...................................................................................Page 3 Chancellor: Holden Thorp 2008-09 Preview ........................................................................... Page 4-5 Director of Athletics: Dick Baddour Order of Merit ............................................................................... Page 6-7 Senior Women’s Administrator: Dr. Beth Miller Executive Cup ...................................................................................Page 7 Affiliation: NCAA Division I UNC Finley Golf Course ..................................................................Page 8 Conference: Atlantic Coast Athletic Heritage ...............................................................................Page 9 Nickname: Tar Heels Player Profiles ........................................................................... Page 10-17 Mascot: Rameses the Ram Head Coach John Inman .................................................................Page 18 School Colors: Carolina Blue and White Assistant Coach Don Hill ................................................................Page 19 Athletic department web site: www.TarHeelBlue.com Support Personnel ..........................................................................Page
    [Show full text]
  • Captain's Choice in the Walker
    CAPTAIN'S CHOICE by JOSEPH C. DEY, JR. IN THE WALKER CUP USGA Executive Director • UPPOSE you had the opportunity to plane - to give them opportunity in sev- S play for the United States in a Walker eral days of isolation at sea to get to know Cup Match against Britain. You were one another really well. right on the scene - St. Andrews, Scot- When the Team disembarked from the land, - you had been runner-up in the SS America at Southampton last month, British Amateur Championship the year it was a Team in fact. The team spirit was before, you were playing well in practice, enhanced as the practice days passed at and you were the only member of your St. Andrews. Bill Campbell's briefing con- Team who had ever competed over the cerning the many subtleties of the Old Old Course at St. Andrews. Course had been so thorough that, as Bruce That would seem a tailor-made situation Cudd said, HAll we had to do was go out for you to win a sprig of golfing laurel. and play." Big Bill Campbell was in that situation But they had to learn to play in alternate last month. He did distinguish himself. rain and hail - in winds which, during But his distinction lies in the fact that he one lunch period, swung round 180 degrees did 1lOt play in the Match. from due east to due west, at about 25 As Captain of the United States side, he miles per hour. They had to learn to play declined to put himself in the line-up for wtih pajamas under their clothes to keep either of the two days of the Match.
    [Show full text]