Consumer Insights 2020 Review The Bridge, STV Player
2020 was a year like no other. Lockdown restrictions across the nation resulted in more time spent in homes. Television, the nation’s favourite pastime, came to the rescue with a never-ceasing offering of entertainment, news and information both on air and on demand.
This book highlights STV’s performance in this unusual year across Broadcast, Digital and STV Studios.
Cover image: I’m A Celebrity... Get Me Out of Here!, STV 6 2020 Highlights
8 Broadcast 38 Digital 58 STV Studios 10 Reach 40 YoY overview 60 Commissions 12 Audience growth 41 Live viewing 62 Shows 14 I’m A Celebrity... Get Me Out of Here! 42 Top programmes 64 Awards 16 All time audience 45 Des 18 All time share 46 Genre profiles 66 Essentials 20 Peak time 48 Top programmes by genre 69 Profile 22 Top 15 programmes 50 Streams by platform 70 STV micro regions 25 Top programmes by genre 51 Streams by device 72 TV platforms 26 Daytime 52 STV Player exclusive content 29 STV News 54 Growth YoY 74 Coming up 30 All major news programmes 56 UK-wide 76 Glossary 32 Scotland Tonight 57 SVoD 35 Digital News 37 TV set usage 2020 highlights
July August September October November December
STV, BBC, ITV, Channel 4 and Channel 5 STV Player launches UK-wide on STV Studios adds new factual entertainment STV and mental health charity, SAMH, forge BBC Scotland green lights third series of STV airs first – and only – film directed unite to celebrate the role that UK Freeview Play. label to portfolio, Barefaced TV. new three-year partnership. Inside Central Station from STV Studios. by Sir Sean Connery, The Bowler and broadcasters play in our culture with a the Bunnet. simulcast advert. STV Productions rebrands to STV Studios. STV announces its half-year results. STV partners with Pass the Mic to help STV and Elevator establish a dynamic increase representation of expert women new partnership to strengthen support STV is central to the communication of public Antiques Road Trip resumes production with STV Studios is commissioned by Channel A new four-part farming series from STV of colour across media. for Scotland’s entrepreneurs. health information, running 92 government new COVID-secure measures in place. 4 to produce landmark documentary, Is Studios is commissioned by Channel 5. campaigns across the year. Covid Racist? STV celebrates Black History Month with a STV launches on-air campaign called STV Player adds 1,500 hours of programming Scottish Business Network partners with STV. range of on-air activity and programming Black Voices Scottish Experiences. Linda Douglas Grimes becomes the first for Virgin Media TV viewers. STV Studios wins six-part drama commission throughout the month. female Head of STV News and Current Affairs. from Channel 4 called Screw. Three-part true crime drama Des, starring STV, ITV and The National Lottery launch Sky Arts commissions Primal Media to produce David Tennant, breaks viewing and streaming Over 250 hours of new content is added Nationwide Volunteering Campaign. Hundreds of hours of STV Player box sets an ambitious series called Landmark. records for STV and STV Player. to STV Player for Autumn. become available to Sky Q customers across Elizabeth is Missing star Glenda Jackson the UK. Business Women Scotland and STV forge STV Children’s Appeal 2020 raises wins Best TV Actor Award at the Edinburgh a dynamic partnership to strengthen over £3.5m for children living in poverty TV Awards. Giovanna Fletcher is crowned first Queen female-led business. in Scotland. of the Castle in I’m A Celebrity... Get Me STV and Women’s Enterprise Scotland join Out of Here! Glenda Jackson wins BAFTA award for her STV’s creative industries bursary scheme forces to help rebuild a better economy lead role in the drama Elizabeth is Missing. moves into its second year. in Scotland.
STV commits to a range of initiatives to STV Player adds 1,000 hours of content in improve the representation of Black, Asian deal with All3Media International. and Minority Ethnic people, both on and off screen. The Masked Singer, STV
STV is the number one peak time channel and the biggest Broadcast commercial channel in Scotland. Reach Beat the Chasers, STV
4 out of 5 adults tune in to STV every month, reaching more Scots per month than any other commercial channel.
STV offers the highest reach of any TV channel in Scotland for ‘Main Shoppers’ and the hard-to- reach 16-34 audience.
Daily: 36% Weekly: 64% Monthly: 80% 1.5m 2.6m 3.2m
Source: BARB Jan-Dec 2020, adults, 09:30-24:00, 3+ min reach Audience growth
YoY average audience change for key demographics YoY growth in average audience by daypart
STV’s largest audience growth was across daytime (+27%). 14% growth is the highest year-on-year growth ever for STV’s all time audience. STV’s daytime audience also saw big gains for ABC1s (+19%) and 35-55s (+50%) - this provided additional targeting opportunities for advertisers.
27%
19%
Individuals Adults Men Women ABC1 C2DE Under 45s Over 45s 14% 11% All time 14% 13% 15% 13% 11% 15% -4% 19%
5% 5% Individuals 27% 26% 22% 28% 19% 29% 14% 29% Daytime ABC1
Peak time 5% 5% 9% 3% 5% 5% -14% 11% All time Daytime Peak time
Source: BARB Jan-Dec 2020, all time (09:30-24:00), daytime (09:30-17:59), peak time (18:00-22:29) I’m A Celebrity... Get Me Out of Here! I’m A Celebrity... Get Me Out of Here!, STV
For the first time in the show’s 18 year history,I’m A Celebrity... swapped the wild Australian outback for the grounds of a ruined Welsh castle.
This unique format drew in a record opening audience of 1.2 million.
1.2m 779k 38% 2.2m Highest ever opening Average audience Viewing share Total TV reach TX audience
+9% 738k 1.3m 37k YoY ABC1 audience Live streams +23% YoY Total catch-up New registrations streams
Source: BARB, Adobe Analytics & FreeWheel 2020, Based on age at 30/11/2020 All time audience
STV is the most watched commercial channel With Scots spending additional time working STV 27% All time average audience YoY in Scotland across every timeslot in the day. from home during 2020, they consumed 18 Channel 4 minutes more per day of broadcast TV than The first national lockdown began in March Channel 5 STV’s average audience across the day is in 2019. Average daily minutes of STV viewing 2020. STV’s all time audience saw YoY growth ITV2 23% more than double that of all 77 Sky channels went up 16% to 1 hour 54 minutes in 2020. 22% for 11 straight months from February. (199k v 79k). 20% April was the first full month of lockdowns in 19% Scotland and as a result saw the biggest YoY 17% increase for STV’s all time audience. Average audience 16%
500K 450K 400K 10% 10% 350K 300K 7% 250K 200K 5% 150K 100K 50K -5% 0
0930 - 0959 1000 - 1029 1030 - 1059 1100 - 1129 1130 - 1159 1200 - 1229 1230 - 1259 1300 - 1329 1330 - 1359 1400 - 1429 1430 - 1459 1500 - 1529 1530 - 1559 1600 - 1629 1630 - 1659 1700 - 1729 1730 - 1759 1800 - 1829 1830 - 1859 1900 - 1929 1930 - 1959 2000 - 2029 2030 - 2059 2100 - 2129 2130 - 2159 2200 - 2229 2230 - 2259 2300 - 2329 2330 - 2359 2400 - 2429 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: BARB Jan-Dec 2020, individuals, average daily minutes for STV is 09:30-24:00 Source: BARB Jan-Dec 2020, individuals All time share This Morning, STV
YoY change
STV achieved its highest all time share in 12 years at 19.2%.
STV saw the biggest gain in all time viewing of any TV channel in Scotland.
STV/ITV BBC1 BBC2 Ch4 Ch5 Scotland +0.9 -1.2 -0.2 +0.1 +0.2
UK -0.2 +0.3 -0.2 +0.2 +0.3
Source: BARB Jan-Dec 2019, Jan-Dec 2020, individuals Peak time
Average audience – Top 15 channels Our peak time share difference versus the ITV Network is the highest it has ever been. This STV is Scotland’s most popular channel in peak time. has been driven by soaps, news, gameshows STV’s peak time audience is bigger than the next 10 and dramas with high appeal in Scotland, commercial channels combined. such as Des.
345k 315k
98k 93k
66k STV Network Diff v Net 37k 30k 29k 27k 20k 20k 18k 19k 18k 16k 2019 20.7 19.7 1.0 2020 21.2 18.9 2.3 STV BBC1 C4 BBC2 Ch5 ITV3 ITV2 BBC E4 CBS Film4 BBC Sky Sports More4 Drama YoY 0.5 -0.8 Scotland Reality News Main Event
Source: BARB Jul-Dec 2020, peak time (18:00-22:30), individuals Source: BARB Jan-Dec 2019, Jan-Dec 2020, share is STV & STV HD (excl. +1) Top 15 programmes Quiz, STV
Avg. Audience TVR Share % Reach In 2020, STV had 19 shows with an average audience of over Des 863k 18 40 1.3m half a million. This is up from 11 I’m A Celebrity... Get Me Out of Here! 779k 17 38 2.2m across 2019.
Ant and Dec’s Saturday Night Takeaway 777k 17 44 2.2m Des was STV’s biggest drama launch in 18 years. Prime Minister’s Statement 710k 15 27 670k
Coronation Street 637k 14 37 2.5m 97% of programmes on commercial TV with audiences Billy Connolly: It’s Been A Pleasure... 628k 14 31 900k over 500k were on STV.* Emmerdale 627k 13 38 2.6m
Quiz 574k 12 26 1.0m
Vera 573k 12 30 1.2m
Van der Valk 568k 12 32 1.2m
The Masked Singer 556k 12 32 2.0m
I’m A Celebrity... A Jungle Story 542k 12 29 736k
Britain’s Got Talent 540k 12 34 2.1m
The Real ‘Des’: The Dennis Nilsen Story 538k 12 30 669k
White House Farm 530k 11 24 1.1m
Source: BARB Jan-Dec 2020, individuals. I’m A Celeb excludes Saturday shows *Individual TX Billy Connolly: It’s Been A Pleasure..., STV Top programmes by genre
STV delivers the biggest audience across the Drama genres of drama, documentary, soaps, news Des (STV) 863k and daytime. The Nest (BBC1) 755k The Salisbury Poisonings (BBC1) 640k STV’s variety of content is key to attracting a wide range of audiences, which will expand the reach of advertising campaigns. Documentary
Billy Connolly: It’s Been A Pleasure... (STV) 628k With an audience of 863k across the series, The Real ‘Des’: The Dennis Nilsen Story (STV) 538k Des was the biggest drama in 2020 and STV’s Bradley Walsh: Happy 60th Birthday (STV) 514k biggest drama audience since Broadchurch in 2017 (924k). Soap Billy Connolly: It's Been A Pleasure... was STV's most popular documentary in the past Coronation Street (STV) 637k 3 years. Emmerdale (STV) 627k EastEnders (BBC1) 389k Emmerdale's average audience in 2020 was the show's highest since 2013. News
STV News at Six (STV) 514k Reporting Scotland (BBC1) 466k ITV News Weekday Teatime (STV) 404k
Daytime The Chase (STV) 444k Tipping Point (STV) 291k Pointless (BBC1) 241k Source: BARB Jan-Dec 2020, excluding repeats, daytime series = weekdays, 4+ episodes, excl. news Daytime
STV’s average daytime audience is the 61% Growth in daytime YoY 59% same as the next 13 commercial channels 168k 154k 40k 36k 35k 57% combined. STV BBC1 BBC2 Ch4 Ch5 Increased home working across most of 2020 resulted in STV’s biggest daytime audience All of STV’s major daytime shows grew growth on record at 27% YoY. Our daytime in average audience YoY. Across 2020, 48% audience has seen double-digit YoY increases Lorraine, Judge Rinder, Tipping Point, for 11 consecutive months. Tenable and The Chase all had their biggest average audiences ever. 40% STV’s daytime growth of 27% was higher than 38% any other PSB channel.
32% 29% 27% Avg. Audience TVR Share % Reach YoY 25%
Lorraine 116k 3 25 1.5m +27%
This Morning 115k 2 20 2.6m +44%
Loose Women 84k 2 12 2.1m +11%
Judge Rinder 104k 2 15 1.7m +25% 3% Tenable 137k 3 20 1.0m +6% -2% Tipping Point 291k 6 32 2.0m +25%
The Chase 444k 10 36 2.5m +21% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: BARB Jan-Dec 2020, individuals, Mon-Fri (09:30-17:59), next 13 comm channels Source: BARB Jan-Dec 2020, individuals, Mon-Sun (09:30-17:59) combined = 168k, Source: BARB Jan-Dec 2020, individuals, Mon-Fri, excluding repeats STV News at Six (North), STV STV News
TV reach As a trusted source throughout 2020, STV News at Six cemented Daily Weekly itself as the best watched news programme in Scotland.
Its audience is 10% higher than its nearest competitor. k m STV News at Six North team 658 1.6 won the RTS Scotland award for Best News.
Monthly Yearly 2.4m 4.0m
Source: BARB Jan-Dec 2020, individuals watched any STV News bulletin All major news programmes STV News at Six (Central), STV
Good Morning Britain 85k STV News at Six has been the most watched news programme across the whole year, for the second BBC Breakfast 113k year running.
ITV Lunchtime News 91k STV News at Six’s overall average audience in 2020 was 32% up YoY to 514k. BBC News at One 298k
5 News at 5 28k
BBC News at Six 392k
STV News at Six 514k
Reporting Scotland 466k
ITV Evening News 404k
Channel 4 News 62k
The Nine (BBC Scotland) 18k
ITV News at Ten 146k
BBC News at Ten 146k
Sky News Channel* 9k
BBC News Channel* 16k
*Average audience across a day (09:30-24:00) Source: BARB Jan-Dec 2020, individuals, Mon-Fri Scotland Tonight Scotland Tonight, STV
Avg. audience Share %
Overall (Mon-Thu) 125k 11
Peak time (Thu) 202k 14
Late night (Mon-Wed) 80k 8
Across the year of 2020, Scotland Tonight had its highest ever average audience at 125k.
With the Thursday night shows moving into a peak time slot, the overall audience increased 81% YoY.
With the spread of Covid-19 and national lockdowns, the public turned to Scotland Tonight for information. The show’s top 22 audiences in its 9 year history came in 2020.
Source: BARB Jan-Dec 2020, individuals STV News at Six (North), STV Digital News
On average, stv.tv has 2.4 million unique visitors every month. This is up 15% YoY.
August was the highest month for news traffic, with almost 4 million unique visitors. The tragic train derailment in Aberdeenshire was the most read news story across the month.
Yearly totals Page views Unique users Time spent (hours) 187m 20m 670k
Source: Chartbeat, Apple News, Jan-Dec 2020 Gordon, Gino and Fred: American Road Trip, STV TV set usage
28% Unmatched viewing
Broadcast TV viewing still makes up almost three quarters of TV set usage.
Unmatched viewing, which includes SVoD, gaming and some Broadcast VoD (BVoD), makes up a minority of viewing on a TV set.
The average Scot watched 3hr 30mins of broadcast TV in 2020, which is 14% higher than the rest of the UK. 72% Average daily minutes of viewing broadcast Broadcast TV TV rose by 20% in 2020 versus the previous year.
Source: BARB Jan-Dec 2020, all-day, Scotland, individuals Striking Out, STV Player
2020 was a year of accelerated growth for STV Player driven by exclusive content, new platforms and high demand. STV Player had 6 record-breaking months and Digital over 35.7 million hours of content watched in 2020. YoY overview Live viewing – growth YoY
2019 2020 % change Total long form streams 42.7m 70.5m +65% Total VoD streams 34.6m 54.4m +57% Total live streams 8.1m 16.1m +97% Total ad impressions available 502m* 678m +35% Total content time spent (hours) 21.2m 35.7m +68% Total registrations 3.5m 3.7m +6% 24% 74% 80% 109% 84% 117% 117% 84% 43% 35% 56% 45% STV registered active STV Player users 1.0m 1.0m 0%
STV Player monthly active users 420k+ 630k +50% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Peak lockdown months
STV Player is Scotland’s biggest Monthly active users saw a 50% increase STV Player continuously grew as the year Live streams on STV Player almost doubled This increase in live viewing was driven by Viewers were spending more time at home, commercial BVoD player. across the year – more people are coming went on. November was the best month on (97%) in 2020 versus the previous year. an increase in audience awareness and leading to increased daytime viewing and on to STV Player each month to watch their record with 8.26m streams, an increase of Time spent watching live in 2020 increased confidence on connected TV (CTV) platforms, programmes, that would have typically been In 2020, STV Player saw more people favourite content. Users are staying for an 57% on 2019. This growth has been driven by by 64% with lockdown months seeing the such as FireTV, Freeview Play and Roku. catch-up, becoming appointments to view. watching more content, more often. average of 30 mins per stream, allowing the success of newly-acquired titles and an biggest growth. I’m A Celebrity... Get Me Out of Here! is a more adverts to be viewed. increase in live viewing. prime example, with the the show increasing its live streams by 23% YoY.
*2019 figure adjusted to reflect final reported financial number (512m - 502m) +2019 figure includes Sky impact from Nov19 - estimated 130k average per month for 2020 Source: Adobe Analytics Jan-Dec 2020, STV Database Jan-Dec 2020, FreeWheel Jan-Dec 2020 Source: Adobe Analytics Jan-Dec 2020; live growth by time spent Top programmes Janet King, STV Player
Drama and soaps continue to dominate STV Total Streams Avg. per episode Player’s top programmes, with 9 titles each Coronation Street 9.2m 42k generating more than 1 million streams. Emmerdale 6.2m 26k An additional 149 titles – comprising 2,000 Take The High Road/High Road 2.1m 5k hours of content – have been acquired and added to STV Player to enhance our The Bridge 2.0m 62k digital offering. Des 1.4m 463k
8 out of the top 15 best watched shows White House Farm 1.3m 215k were STV Player exclusive content. I’m A Celebrity... Get Me Out of Here! 1.3m 64k
The Bridge was our top drama in 2020, Striking Out 1.1m 114k beating Network titles like White House Liar 1.1m 176k Farm, Liar and Des. Janet King 981k 41k
Gracepoint 957k 96k The Slap 931k 116k Acceptable Risk 790k 132k Taggart 782k 8k Britain’s Got Talent 694k 46k
STV Player exclusive
Source: Adobe Analytics Jan-Dec 2020, FreeWheel Jan-Dec 2020 Des, STV Des
1.4m 463k 1 in 4 1 in 2 37% total streams streams per episode watched on 16-34s watched on of STV Player viewers STV Player vs. TV STV Player vs. TV were under 34
Source: TV Reach BARB 2020, Adobe Analytics, FreeWheel Sept-Dec 2020 Genre profiles The Voice UK, STV
As we add more content to STV Player, we are seeing new audiences come in to watch a variety of genres.
Drama titles have been the most successful this year, but we have seen growth in streams for both entertainment and game shows.
Soap Drama Entertainment STV Player exclusive content Live
Male 29% 36% 35% 40% 45%
Female 71% 64% 65% 60% 55%
ABC1 39% 52% 45% 47% 49%
C2DE 61% 48% 55% 53% 51%
16-34 22% 25% 34% 18% 34%
35-54 34% 35% 33% 36% 33%
55+ 44% 40% 33% 46% 33%
Source: STV Database Jan-Dec 2020 Top programmes by genre The Sister, STV
Drama Soap Des 1.4m Coronation Street 9.2m White House Farm 1.3m Emmerdale 6.2m Liar 1.1m Take The High Road/High Road 2.1m Flesh and Blood 666k The Sister 598k
STV Player exclusive Entertainment The Bridge 2.0m I’m A Celebrity... Get Me Out of Here! 1.3m Striking Out 1.1m Gordon, Gino and Fred: American Road Trip 529k Janet King 981k The Voice UK 411k Gracepoint 957k The Masked Singer 400k The Slap 921k Ant and Dec’s Saturday Night Takeaway 225k
Gameshow Documentary The Chase 275k Tyson Fury: The Gypsy King 210k Who Wants To Be A Millionaire? 237k James Martin’s Islands To Highlands 109k The Million Pound Cube 161k Welcome To HMP Belmarsh With Ross Kemp 101k Beat The Chasers 134k The Real ‘Des’: The Dennis Nilsen Story 74k The Chase: Celebrity Specials 34k Piers Morgan’s Life Stories 46k
Source: Adobe Analytics, FreeWheel Jan-Dec 2020 Streams by platform Streams by device
Sky, which launched in Q4 2019, 7 out of 10 of all streams (71%) are on STV Player’s biggest growth was on FreeView, accounts for 1 in 5 streams and is connected TVs – this will continue to grow FireTV and Roku, with Sky and Virgin now our single biggest platform. as STV Player goes UK-wide. continuing their strong performance.
2020 2020
20% 18% 9% 9% 11% 10% 7% 16% 22% 7% 71%
2019 2019
4% 15% 14% 9% 17% 11% 10% 20% 31% 11% 58%
Sky Fire TV Virgin Media Freeview iOS Android Web Other Mobile App Responsive Web Connected TV App
Source: Adobe Analytics Jan-Dec 2020 Source: Adobe Analytics Jan-Dec 2020 STV Player exclusive content Gracepoint, STV Player
We have continued to promote new and 5% exciting content as it arrives on STV Player, and 9% 19 12 21 1,210 12 2 this has led to over a third of viewers coming in 7% 14% new content new distribution new drama hours of different genres new live to watch STV Player exclusive content. deals partners box sets new content covered channels 88% 12% 21% Our high quality premium UK and international 19% drama box sets have seen success across the 79% year, and now account for 1 in 2 streams. 17%
Key drivers of STV Player streams: 67%
62% Q1 – Janet King, The Slap and Acceptable Risk Q2 – Gracepoint and Crownies Q3 – The Bridge gained traction, racking up 1.2m streams in the late summer months Q4 – Catching Milat and Striking Out
STV Player exclusive content only Combined H1 2019 H2 2019 H1 2020 H2 2020 Channel 3 Network only
Source: Adobe Analytics Jan-Dec 2020, FreeWheel Jan-Dec 2020 Growth YoY
Key drivers of STV Player growth
Platform and product enhancements ensure that STV Player is constantly evolving.
18% 57% The enhancements include improved user Channel 3 + Sky Channel 3 + Sky journeys and more content across more + platform developments + platform developments platforms than ever before. With focus on + STV Player exclusive content STV Player exclusive content and the addition of Sky’s platform, STV Player has seen a 57% increase in streams against the prior year.
In 2021, STV Player will continue its expansion into the UK market. With 39m homes now able to access our content, STV Player should see even greater growth this year.
Source: Adobe Analytics, FreeWheel Jan-Dec 2020 UK-wide SVoD
60% 62% In 2020, STV Player was made available Subscription video on demand UK-wide across all major platforms. Initially (household uptake) 52% 56% launching on Virgin Media in July, followed by Freeview Play in August and on Sky+ and It wasn’t only broadcast TV and BVoD that Sky Q set-top boxes in December. had a remarkable year – SVoD has seen a large growth across 2020. Overall SVoD uptake By taking STV Player UK-wide, we are making has increased by 8 percentage points across our content available to 12x more adults. the last year.
In Scotland the potential viewing audience Disney+ entered the UK SVoD market at of STV Player is a massive 4 million adults. the end of March and has achieved a 14% 34% 34% As STV Player launches content UK-wide, we household uptake as of Q3, knocking Now TV are expanding the potential reach for brands out of the top 3 streaming platforms. That with the ability to access a colossal 51 million being said, STV Player had more hours of adults UK-wide. content on it than Disney+ when it launched.
We have spent 2020 acquiring premium international content for our audiences 12% 14% – adding over 1,210 hours of STV Player exclusive content. 7% 6% In 2021, we will be spending 100% of our marketing budget on promoting STV Player content across the UK. UK Scotland Total SVoD Netflix Amazon Disney+ NowTV Prime Video
Source: BARB Establishment Survey, Households, Q3 2020, OFCOM, Media Nations Report 2020. Catchphrase, STV Studios
32.5 million people across the UK watched STV Studios content made by STV Studios in 2020. Commissions Celebrity Antiques Road Trip, STV Studios
STV Studios secured 19 commissions in BBC1 STV 2020 – consisting of 16 series and 3 Antiques Road Trip (Series 21-24) Clear Out Cash In one-off programmes. STV Appeal 2021 BBC2 The Pride of Scotland Awards Celebrity Antiques Road Trip (Series 10-11) Channel 5 BBC Scotland The Tabloids and The Royals Inside Central Station (Series 3) Our Family Farm Rescue
ITV Really Celebrity Catchphrase (Series 5) The Yorkshire Auction House Catchphrase: Catchiest Moments Wonders of Scotland Sky Arts Landmark Channel 4 Screw (new six-part drama) Is Covid Racist?
Shows Is Covid Racist? STV Studios
The combined reach of the new STV Studios Avg. audience Share % Reach shows that were transmitted in 2020 was Celebrity Catchphrase (ITV/STV) 3.9m 24 18.6m 32.5 million people across the UK. Catchphrase: Catchiest Moments (ITV/STV) 2.9m 14 9.5m Hogmanay: The Pride of Scotland Awards Antiques Road Trip S20 (BBC1) 2.0m 19 14.3m was STV’s highest reaching Hogmanay show Antiques Road Trip S21 (BBC1/BBC2) 2.0m 16 14.6m in the past 10 years. Celebrity Antiques Road Trip S9* (BBC2) 1.2m 7 14.6m The Tabloids and The Royals: Diana vs The Tabloids (CH5) 1.2m 7 1.7m
The Tabloids and The Royals: Royals Under Fire (CH5) 1.0m 6 1.5m
Inside Central Station S1 (BBC2) 635k 5 5.7m Is Covid Racist? (C4) 577k 2 1.1m
It Pays to Behave (C4) 527k 3 1.0m Hogmanay: The Pride of Scotland Awards (STV) 286k 14 644k Sean's Scottish New Year (STV) 277k 16 301k STV Children's Appeal (STV) 172k 10 327k Inside Central Station S2 (BBC Scotland) 132k 7 527k Ivor Cutler By KT Tunstall (Sky Arts) 105k 1 176k The Bowler and The Bunnet (STV) 90k 14 120k Inside Central Station: Christmas Special (BBC Scotland) 86k 5 124k Muriel Spark By Ian Rankin (Sky Arts) 67k 1 79k
Source: BARB Jan-Dec 2020, individuals, 3+min reach, excluding repeats *CART S9 full series (7 Oct 2019 - 28 Feb 2020) Awards Elizabeth is Missing, STV Studios
STV Studios’ TV filmElizabeth is Missing Glenda Jackson – Leading Actress won a total of 9 awards across 2020, BAFTA Television Awards 2020 including an International Emmy and BAFTA TV Leading Actress award. Glenda Jackson – Actress, Television BAFTA Scotland
Glenda Jackson – Best Actress Broadcasting Press Guild Awards
Glenda Jackson – Best Performance by an Actress International Emmy
Andrea Gibb – Book to TV Creativity Across Media: Entertainment and Originality Awards (CAMEOs)
Andrea Gibb - Best Writer RTS Scotland
Best Television Movie Banff World Media Rockie Awards
Glenda Jackson – Best TV Actor Award Edinburgh TV Awards
Best TV Movie C21 International Drama Awards
Britain’s Got Talent, STV
Essentials Vera, STV Profile
STV STV Player STV News Facebook
Male 38% 43% 28%
Female 62% 57% 72%
ABC1 34% 49% –
C2DE 66% 51% –
16-34 7% 32% 29%
35-54 30% 34% 43%
55+ 62% 33% 28%
Source: BARB Jan-Dec 2020; STV Database Jan-Dec 2020; Facebook Analytics Jan 2020 STV micro regions
Shetland Viewing by STV channel 41% 56% 3% SD HD +1
STV Aberdeen
Advertising by micro region STV Dundee STV West SD HD +1 SD HD +1 Freeview Freeview Glasgow Aberdeen Macro 4,019,000 Virgin Virgin Aberdeen Central 2,985,000 Sky n/a Sky n/a n/a Glasgow n/a Dundee Glasgow Freesat Freesat West 2,017,000 East 968,000 Freeview Glasgow Glasgow Freeview Glasgow North 1,034,000 STV East Virgin Glasgow Virgin n/a n/a n/a Aberdeen 693,000 Sky n/a Sky n/a Glasgow Glasgow n/a
n/a Aberdeen Dundee 340,000 Edinburgh Freesat Freesat
Source: BARB Jan 2021, adults Source: BARB Jul-Dec 2020, individuals TV platforms Ant & Dec’s Saturday Night Takeaway, STV
TV platform on main TV set in household
Freeview Sky Virgin Freesat BT TV Scotland 38% 34% 16% 3% 2% UK 43% 32% 15% 4% 2%
Source: BARB Establishment Survey Q3 2020 Coming Up
January February March April May June
Marcella, Finding Alice and The Bay are England faces Scotland in the Six Nations STV releases its annual results on the 9th April is a month of stripped dramas on STV, The Scottish elections on the 6th of May The delayed Euro 2020 Finals start on the given box set drops on STV Player in January. Championship on Saturday 6th of February of March. with Viewpoint and Innocent keeping us on are given comprehensive coverage by the 11th of June. STV will show 22 matches live on STV. the edge of our seats. STV News team. across the 31 day tournament. Scotland’s STV is a launch partner as Facebook News Dunblane: 25 Years On with Lorraine Kelly twenty two year wait is over! goes live in the UK. Ant & Dec’s Saturday Night Takeaway is is a special documentary at 9pm on the 9th Paul Reynolds takes over as chair of STV, The Brits are back on the 11th of May. back on Saturday 20th of February, for 7 of March. replacing Baroness Margaret Ford who is STV’s coverage of England v Scotland – at STV Player’s first UK-wide advertising weeks of entertainment. stepping down. STV Player introduces personalisation for Wembley on the 18th of June – starts at 7pm. campaign launches, aiming to attract The 23rd of March marks one year since users, helping to increase consumption new users from outside of Scotland on Aki Mandhar and Paul Reynolds join the Scotland was first put into lockdown. The STV Central HD upgrade of our STV News and engagement. all major platforms. STV Board. gallery is completed.
Celebrity Catchphrase dominates Saturday New content deals with Sony and And they’re off... The Grand National is live peak time viewing with audiences of 5 million. Entertainment One bring titles including on STV on the 10th of April. The show gets its largest recommission of 13 The Client List, The Wrong Girl and Party episodes for series six. of Five to STV Player. Scotland’s Virtual Kiltwalk, from the 23rd-25th of April, is a key fundraising event for the STV Elizabeth is Missing makes its US debut. Children’s Appeal.
STV Player launches an in-app search function for Connected TVs, making it easier to find your favourite shows. Glossary
Active User Impacts Macro Stream TVR (Television Rating) Anyone who has viewed content on A measure of viewing of commercial spots. The total transmission area. STV Macro Any content consumed on STV Player One TVR is numerically equivalent to one STV Player in the past 12 months. One impact is one member of the target area is a combination of STV Central and generates a player stream. percent of a target audience. It is often audience viewing one commercial. Impacts STV North. used as the measure of the popularity of a Average Audience are added together to give total impacts STV Player exclusive content programme, daypart, commercial break or The number of people who watched a delivered by a particular spot, advertising Reach The array of programmes available to STV advertisement by comparing its audience to programme. It is calculated by adding campaign, or channel. The estimated number or percentage of Player which does not consist of Channel the population as a whole. together the audience for each individual people who viewed a particular television 3 network shows, it includes acquired and minute of the programme, and dividing it by Impression channel or programme in a day/week/month. archive titles. VoD the programme’s total duration in minutes. Each time an ad is viewed, that ad is said A long-form stream on STV Player that is on to have generated an impression. Ad Registered User SVoD (Subscription video on demand) demand (not live). Consolidated impressions include display & VoD with each A user of STV Player who has signed up Allows viewers to consume as much The final viewing figures for a programme. It view counted for the period being measured. to use it and holds an account. content as they desire on a flat rate per VOSDAL (Viewng on same day as live) is the sum of the live, VOSDAL and time shift month e.g. Netflix, Prime or NowTV. Timeshifted viewing that has been audiences up to 7 days post-transmission. Long form Share viewed on the same day as the original Full length TV programmes and ‘live’ The percentage of the total viewing audience Time-shifting live broadcast. It is included in the CTV (Connected television) simulcast viewing of a channel on STV Player. watching over a given period of time. This The playback audience to a video or PVR/ overnight figure. Any TV that can be connected to the internet can apply to channels, programmes and DVDR recording of a commercial, daypart, and access content beyond what is available Micro time periods. or programme. The recording must be YoY via normal offering from a cable provider. A sub-area of the STV Macro area, played back within 7 days of the original Year-on-year. comprising; STV Central, STV West, transmission to be counted by BARB. STV East, STV North, STV Aberdeen and STV Dundee. Finding Alice, STV
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