OPPORTUNITY: Aprilaire Redefines The Selling Steps To Building Your Business The Business of Air Cleaning

Step 1: Differentiate and Grow Your Air Cleaner Business

Cumulative Unit Sales of Revenue YEAR Number of Air • Increase customer satisfaction by offering industry-exclusive Event-Based™ Air Cleaning Cleaners Sold Number Replacement Generated # of Air Media Each Per Year at that Year Cleaners Sold Year $60 Each Increase the • Include a whole home air cleaner with every equipment installation. At minimum, quote as 1 100 100 — — an option every time 5 100 500 400 $24,000 10 100 1000 900 $54,000 • Patented replacement media adds revenue year after year profitability of Find your profit potential online at • Aprilaire replacement media is not sold in the retail channel including the big box stores www.aprilairepartners.com your business

Step 2:  Keep A Customer For LifeTM “Having sold Aprilaire air cleaners since I started business, I didn’t realize it right away, but • Place imprinted plenum stickers on equipment for maintenance reminders to call you

Look for this seal to ensure I was building an annuity. It’s huge! We’re putting cases of filters on the trucks every day Icosntiniuetd petakipmerforeman?ce.

Only Genuine Aprilaire Replacement Parts will: • Maintain performance at peak levels. • Imprint your company name on battery cover of Aprilaire to ensure customers • Keep your equipment in the best possible condition. • Be guaranteed to fit. when we’re in tune-up season, because we have so much product out there.” CHANGE CHANGE AIR CLEANER WATER PANEL OR STEAM MEDIA ANNUALLY. CANISTER ANNUALLY purchase media and other services from you (Model 400 Series - twice per season) Changeout Date: Changeout Date: Tom Krygsheld, Owner • Tie replacement of media into service agreement for the HVAC equipment Illiana Heating and • Cedar Lake, IN

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Form No. 141 06.10 10008947 06.10 ©2010 Research Products Corporation B2205103A

• Air Filtration is required on every new equipment installation Step 3: More Profit Opportunity • 1 inch and 4 inch “cake box” cartridge filters generate minimal profit • Include “Use Genuine Aprilaire” replacement media in your local advertising and are sold at retail • Initiate maintenance reminders yearly – use email and postcards • Consumers purchase air cleaners for clean and healthy air, it’s that simple. • Identify current customers for upgrade options to MERV 13, or Upgrade Kits, or The Facts Event-Based™ Air Cleaning thermostats on existing systems Over 2 million portables are sold each year

• 70-80% of air cleaners are installed with new equipment, and new equipment installations include a new

• 8 out of 10 consumers want confirmation their air is being cleaned and want air cleaning independent of temperature control.* Form No. 2360 1.12 241820 Aprilaire Customer Research, 2009 Printed in USA

Aprilaire offers full support, technical and sales training, second to none. www.AprilairePartners.com • Quality products at every price point • Patented replacement media not sold at retail Aprilaire Redefines The Business of Air Cleaning • Industry-leading particulate removal • The HVAC industry’s only Event-BasedTM Air Cleaning • Collapsible media for easy change-outs • The leading EAC on the market – offer the best New Product Configuration efficiency in the industry

3000 Series MERV 13 - includes Universal Thermostat featuring Event-BasedTM Air Cleaning Benefits: • Includes the Model 8476 Universal Programmable (4H/2C) Thermostat featuring Event-BasedTM Air Cleaning Consumer research has proven that your customer wants thermostat with every air cleaner that is compatible with to control and get reassurance that the air cleaner they all equipment types. The high performance MERV 13 • Industry leading particulate removal, traps sub micron particulate including viruses and bacteria purchased is doing its job. The Aprilaire 3000 series does media makes this an ideal match for your customers • Painted cabinet, same as existing 2210/2310/2410 Specs: just that with an “Event-BasedTM Air Cleaning” function looking for one of the highest performing air cleaners on • Recommended air flow is up to 2,000 CFM Model Size Media Included MERV built into a universal programmable thermostat, is included the market. And its patent keeps the replacement media • Proprietary design protects replacement media 3210 20” x 25” 213 13 with every air cleaner. Most air cleaners are installed with profits with your company, not the big box stores. • Collapsible media with self spacing pleats 3310 20” x 20” 313 13 HVAC equipment so it just makes sense to include a • SelfSealTM reduces air bypass and improves performance 3410 16” x 25” 413 13

2000 Series MERV 13 Benefits:

If you’re not changing out the HVAC equipment, are loyal MERV 13 media provides superior performance and the • Industry leading particulate removal, traps sub micron particulate including viruses and bacteria to another brand of thermostat or use a proprietary patented replacement media keeps recurring revenue • Painted cabinet, same as existing 2210/2310/2410 Specs: equipment thermostat but still want to provide your cus- with your company. Consumers value the Aprilaire brand • Recommended air flow is up to 2,000 CFM Model Size Media Included MERV tomer with the best media air cleaning performance, then name and this product is the right choice for the con- • Proprietary design protects replacement media 2210 20” x 25” 213 13 the Aprilaire 2000 Series is right for your company. The sumer looking for cleaner, healthier air or just allergy relief. • Collapsible media with self spacing pleats 2310 20” x 20” 313 13 • SelfSealTM reduces air bypass and improves performance 2410 16” x 25” 413 13

1000 Series MERV 11 Benefits:

There is a market for a brand name air cleaner that can be company receives the profit benefits of the replacement • Aprilaire quality and efficiency; value priced included as part of an HVAC change out or in the residential media. All Aprilaire air cleaners provide protected replace- • Recommended air flow is up to 2,000 CFM Specs: new construction market that links performance with val- ment business because the media is patented and sold • Proprietary design protects replacement media Model Size Media Included MERV ue pricing; this is the Aprilaire 1000 Series product. If you only through the HVAC channel. • Collapsible media with self-spacing pleats 1210 20” x 25” 210 11 are including an air cleaner on every job make sure your • SelfSealTM reduces air bypass and improves performance 1310 20” x 20” 310 11 1410 16” x 25” 410 11

Event-BasedTM Air Cleaning Upgrade kits are good for your customer Model 5000 An air cleaner is nothing but a metal box when the HVAC system’s blower isn’t running. If your consumer and good for your business. Electronic Air Cleaner is cleaning the air only when heating or cooling, they’re not realizing the full value of their air cleaner. Our Media Performance Upgrade Kit was designed to make older Aprilaire • Industry-leading Model 8476 Universal Thermostat featuring Event-BasedTM Air Cleaning and SpaceGard Air Cleaner retrofits fast and easy. There are no tools particulate removal required. Just assemble the inner housing and slide in the new filter. Event-Based™ Air Cleaning is integrated into the Aprilaire Model 8476 universal (4H/2C) programmable • Permenantly traps up thermostat, which can be used with any system or air cleaner. Aprilaire competitive upgrade to 98% of virus-sized • Included with all 3000 Series air cleaners • Easy to install – no extra wires, standard kits with collapsible media also thermostat wiring available to fit most Carrier, • Event-Based™ Air Cleaning at the push of a button • Ultimate protection • Clean Air button Lennox, Honeywell, Ultravation, • Choose Allergy, Event, On, Auto, or Circ modes General and Trion air cleaners. • Allergy and asthma relief