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SIDE EVENT COP22 MARRAKECH 10-17 NOVEMBRE 2016 + BALAD_E : A SIDE EVENT

 BALAD_E is a one-of-a-kind event organized by Art of Change 21 in collaboration with the artist Hassan Hajjaj for COP22.

 It will take place November 10th to the 17th in Marrakech, Morocco, in the Riad Yima of Hassan Hassan, as well as throughout the city with PIKALA BALAD_E, through thematic bike tours organized in partnership with Pikala Foundation.

 Art of Change 21 will also have a booth at COP22’s Green Zone (Innovation and Civil Society area). + BALAD_E : A SIDE EVENT

 BALAD_E will emphasise:

 The unification of culture, innovation, society and environment

 The spirit of entrepreneuship and innovation for a desirable future

 International solidarity with local communities

 Solar energy

 The joy of life !

By Hassan Hajjaj

The name BALAD_E: Balad is a very old Arabic word, it refers to a town, city or country but also to the process and civilization. An E is added to the Arab word BALAD, it forms the french word “Balade” which means a stroll. BALAD_E proposes a stroll into the “no carbon” world, in a joyful way, through the past and the future. + The Riad Yima + THE RIAD YIMA

A unique place in Marrakesh, Riad Yima is dedicated to art, gastronomy, recycling, fashion, music and exchange.

It is the property of artist, photographer and designer of contemporary lifestyle, Hassan Hajjaj, who promotes “upcycling” and collaborates with local communities.

. + THE RIAD YIMA

Riad Yima, a gallery-shop-lounge, becomes a highlight and welcomes BALAD_E.

The artist Hassan Hajjaj will be present and will contribute to the artistic and cultural programming of BALAD_E. + HASSAN HAJJAJ

Hassan Hajjaj was born in 1961 in Larache, Morocco. He lives and works between London and Marrakech. He is one of Morocco’s preeminent international artists.

Hassan Hajjaj has a diverse practice that includes installation, performance, fashion, and furniture design. He promotes “upcycling” which is at the heart of his creation and collaborates with local communities.

Hassan Hajjaj has been exhibited all over the world. In 2016: at the Taymour Grahne Gallery in New York, at the Third Line Art Gallery in Dubai, and at Colette in Paris... + PROGRAM

 Meetings and exchanges

 Concerts and art performances

 The paleo energetic fresco

 Workshops about upcycling, low carbon life and energy

By Hassan Hajjaj

An intercultural and multidisciplinary interaction between leaders, cultural representatives for sustainable development, innovation and entrepreneurship.

Talks, debates and networking will aid the advancement of ecological transitions in a casual setting everyday in the Riad Yima.

Artists, socials entrepreneurs, business leaders, eco-innovators meet, exchange and inspire each other.. + THE PALEO ENERGETIC FRESCO

The Paleo-Energetic Fresco (by Atelier 21 / Solar Sound System) will be exhibited on the first floor of the Riad. It has been created specifically for COP22.

The Paleo-Energetic Fresco traces the history of the discovery of clean and renewable energies around the world and in Africa, Maghreb and Middle East !

In Egypt, in 1913, the largest solar installation was created!

Founded in 2014, Paléo- énergétique is a civic and participatory research programme which aims to collectively rewrite the history of energy by exploring the past in order to innovate more intelligently. + CULTURAL PROGRAMMING

Each day, a cultural moment is happening with concerts and art performances.

Musical programming is held by Hassan Hajjaj. Traditional musicians and current groups highlight the Moroccan cultural vibrancy.

Artistic interventions are also planned. Carte Flux radiants, Yann Toma blanche will be given, one to Hassan Hajjaj and the other to Yann Toma, official UN observer artist, who will make a performance by creating radiant flux portraits from solar lamps.

Yann Toma is the author of Human Energy, a monumental and participatory work at the Eiffel Tower (COP21).

Maalem Marouane + WORKSHOPS They play a key role in the programming. Intended for the general public and for those involved in COP22, they allow everyone to experience the ecological transition and to express its creative and imaginative talents.

 Prospective energy workshop with Paléo-énergétique - Atelier 21.  Family &Climate workshop with association 4D.  Pimp my bike workshop with Pikala Bikes.  Maskbook workshop with Art of Change 2.  Initiation Low-tech workshop with Low-tech Lab.  Caire Game workshop with Art of Change 21 + WORKSHOPS

INITIATION LOW TECH MASKBOOK FAMILY & CLIMATE

By Low-tech Lab By Art of Change 21 By l’association 4D / OUF LIFE 21 THEME : RENEWABLE THEME : UPCYCLING & THEME : SUSTAINABLE ENERGIES AND LOW DIY LIFESTYLES TECH

Production of solar Creating masks to Exchanges with families lamps, solar stills and imagine sustainable about climate mini wind turbines futures + WORKSHOPS

CAIRE GAIME PIMP MY BIKE PROSPECTIVE ENERGIE By Art of Change 21 By Art of Change 21 et By Paléo énergétique Pikala Bikes THEME : CO2 THEME : UPCYCLING & THEME : ENERGY REDUCTION IN DAILY DIY HISTORY, RENEWABLE LIFE ENERGIES

Fun tool proposing over Bikes customization Debates and 150 different actions exchanges about the accessible to all in order history of energy and to reduce our CO2 climate emissions. + In the city + IN THE CITY PIKALA BALAD_E

In partnership with Pikala Bikes, a foundation which reinvigorates biking in Marrakech, Art of Change 21 presents PIKALA BALAD_E, thematic bicycle tours of Marrakech, highlighting the most sustainable locations within the city.

Two bike rides will be organized evey day with a guide. + IN THE CITY PIKALA BALAD_E

 Thematics path : green architecture, social innovations, renewable energies, permaculture…

Cantal Bakker (founder) and Rhossoune, Pikala Bikes + IN THE CITY CAFE CLOCK

Cafe Clock is an emblematic place located in the heart of the Medina, close to the Conference Center of COP22.

Cafe Clock will present a Maskbook exhibition.

In partnership with the landscape gardener Livia Kolb, Cafe Clock will also create on its roof top an urban organic garden. + DANS LA ZONE VERTE

Art of Change 21 will also have a booth at COP22’s Green Zone (Innovation and Civil Society area).

 Art and Culture space

 Program : Maskbook exhibition, Caire Game animation and many more surprises… + PARTENAIRES

MAIN PARTNER:

PARTNERS:

PROJECT PARTNERS: + ART OF CHANGE 21

The association Art of Change 21 is the first initiative in the world to bring together art, social entrepreneurship and youth. With Olafur Eliasson as its patron and the entrepreneur Tristan Lecompte (Alter Eco, Pur Projet) Art of Change unites 21 artists, social entrepreneurs and young “green” leaders from 12 countries. Created in 2014, Art of Change 21 promotes co-creativity and innovation. Its flagship initiative Maskbook has 5,000 participants from over 30 countries and its action Caire Game has already saved 50 tonnes of CO2. It was founded by Alice Audouin, French pioneer of the link between art and sustainable development.

Website: www.cop22-balade.com

On social networks: #cop22balade

Contacts:

Alice Audouin Nicolas Madec Elise Rucquoi Sanae Bentahar

[email protected] + INSPIRATIONS

« How lucky we are. We have the scientific data, and, as Art of Change 21 shows, we have the creativity of the world in our hands. We are lucky because we still have time to change. »

Olafur Eliasson, parrain d’Art of Change 21

« Everyone has a creative potential that must be taken care of and nurtured, especially young people. Art is an excellent tool to raise awareness, to make people think and react to environmental and social issues. »

Marion Louisgrand, Kër Thiossane (Sénégal)

Chant Avedissian