The New School What's Wrong with the NBA Coronavirus Narrative, and How It Could Be So Much Better! by Tania Gelin Staten Isla
1 The New School What’s wrong with the NBA Coronavirus narrative, and how it could be so much better! By Tania Gelin Staten Island, New York December 15, 2020 Global Pandemics in an Unequal world: Learning From Covid-19 Research Portfolio 1 Instructor: Sakiko Fukuda-Parr 2 What’s wrong with the NBA Coronavirus narrative, and how it could be so much better! Abstract Does the National Basketball Association as a professional sports league have a responsibility to create a proper corporate narrative to Blacks during the COVID crisis that continues well after the pandemic’s end? I think many Americans would argue yes. During a March 11, 2020 game between the Utah Jazz and the Oklahoma City Thunder, where one player was found to have contracted the virus, the league urged fans to follow CDC guidelines, and subsequently used coronavirus testing kits on NBA players. Nationwide, however, there was a shortage of kits. (Baird, Robert P, 2020) The justification on the use of testing kits in a league that is dominated by blacks stirred, in my mind, questions of responsibility and obligation on the part of players who are viewed as role models and activists. The league, however, lacked a proper narrative in its COVID response in three areas, 1. The association failed to acknowledge economic flaws that create poor outcomes for blacks. 2. The association did not have a narrative that was achievable for fans, and 3. The association failed to state their commitment in supporting players to create institutions specifically designed to tackle systemic poverty and health concerns in the Black community.
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