Fear Less and Other Patterns for Introducing New Ideas Into Organizations
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Fear Less And Other Patterns for Introducing New Ideas into Organizations PRELIMINARY VERSION OF PATTERNS Last Update: February 25, 2003 This document is a preliminary version of the final patterns that will appear in a book on introducing new ideas into organizations. It is only a draft – you can expect to see typos and incomplete material. The book will be published in 2004. It will include an updated version of the patterns, case studies and background material on the research and patterns development. Copyright © 2003, Addison-Wesley Publishing Company Dr. Mary Lynn Manns Dr. Linda Rising University of North Carolina at Asheville 1109 E. Tapatio Drive Department of Management & Accountancy Phoenix, AZ 85020-1185 USA Asheville, NC 28804 USA [email protected] [email protected] The work in using and writing patterns began with Christopher Alexander who wrote A Timeless Way of Building [Alexander79] and A Pattern Language [Alexander+77] in the 1970s. When the software community began studying his ideas, interest in patterns began to spread throughout the software development industry in the 1990s. However, efforts to introduce patterns into organizations have had mixed success. The patterns presented here are the beginning of a pattern language whose focus is the introduction of a new idea into an organization. When the language was begun, the focus was on introducing patterns into an organization but over the years, we have come to realize that most of the patterns can be used for introducing most any new idea. The contributors are from organizations all over the world. We have found a close connection between our experiences, which is reflected in the patterns we have written. The creation of a pattern language should be the work of a community. Many people have contributed, and continue to contribute, to the development of this language. These include the pattern authors, those who have attended the Introducing Patterns into an Organization workshops, and the countless others who are providing feedback and ideas for improving the patterns. Especially valuable was the effort of all the shepherds who have worked with us along the way: Ken Auer, PLoP ’97, David DeLano, PLoP'99, Jim Coplien, EuroPLoP'00, Brian Marick, PLoP’01, David Kane, EuroPLoP’02. Special thanks also goes out to Alan O’Callaghan for his unwavering support and his invaluable help with some of our conference sessions. As Christopher Alexander states, we hope that “many of the people who read, and use this language, will try to improve these patterns—will put their energy to work, in this task of finding more true, more profound invariants—and we hope that gradually these more true patterns, which are slowly discovered, as times goes on, will enter a common language, which all of us can share.” [Alexander+77] The Patterns The patterns in this collection can be used to introduce a new idea into an organization. The objective is to build a grass roots group that becomes interested in the idea and can be part of spreading the word throughout the organization. There are relationships between these patterns, thus forming a pattern language. All useful pattern languages are living things that continue to grow. We describe several sequences in the pattern language in the case studies and we also include the following categories. Roles Champion Skeptic Connector Corporate Angel Early Adopter Early Majority Dedicated Champion Evangelist Innovator Local Sponsor Mentor Respected Techie Events Big Jolt Brown Bag Do Food Hometown Story Location, Location, Location Piggyback Royal Audience Keeping the Idea Visible e-Forum Group Identity In Your Space Plant the Seeds Stay in Touch Treasure Token Dealing with Skeptics Adopt a Skeptic Champion Skeptic Fear Less Early Activities Ask for Help Brown Bag Just Do It Test the Waters Reaching Out Ask for Help Just Say Thanks Shoulder to Cry On Convincing Others Corridor Politics External Validation Guru Review Personal Touch The Right Time Smell of Success Tailor Made Whisper in the General’s Ear Teaching and Learning the Idea Just Enough Study Group Long-term Activities Involve Everyone Next Steps Small Successes Step by Step Sustained Momentum Time For Reflection The Pattern Summaries Adopt a Skeptic Pair those who have accepted your new idea with those who have not. Ask for Help Since the task of introducing a new idea into an organization is a big job, look for people and resources to help your efforts. Big Jolt To provide more visibility for the change effort, invite a well-known person to do a presentation about the new idea. Brown Bag Use the time when people normally eat lunch to provide a relaxed setting for hearing about the new idea. Champion Skeptic Ask for Help from strong opinion leaders, who are skeptical of your new idea, to play the role of ‘official skeptic.’ Use their comments to improve your effort, even if you don’t change their minds. Connector To help you spread the word about your new idea, Ask for Help from the people who have connections with many others in the organization. Corporate Angel To help align the innovation with the goals of the organization, get support from a high-level manager. Corridor Politics Informally work on decision makers and key influencers before an important vote, to make sure they fully understand the consequences of the decision. Dedicated Champion To increase your effectiveness in introducing your new idea, make the work part of your job description. Do Food Make an ordinary gathering a special event by including food. e-Forum Set up an electronic bulletin board, distribution list, WIKI, or listserver for those who want to hear more. Early Adopter Ask For Help from the opinion leaders in your organization. Early Majority To create commitment to your new idea in the organization, you must convince the majority. Evangelist To begin to introduce the new idea into your organization, do everything you can to share your passion for it. External Validation To gain credibility for the new idea inside your organization, market your ideas externally so that people inside your organization become aware of them. Fear Less Turn resistance to your new idea to your advantage. Group Identity Give the change effort an identity to help people recognize that it exists. Guru Review Gather Respected Techies and other interested colleagues to evaluate your new idea for managers and other developers. Hometown Story To help people see the usefulness of your new idea, encourage those who have had success with it to share their stories. In Your Space Keep the new idea visible by placing reminders throughout your organization. Innovator When you begin the change initiative, Ask for Help from colleagues who like new ideas. Involve Everyone For a new idea to be successful across an organization, everyone should have an opportunity to support the innovation and make a unique contribution. Just Do It To prepare to spread the word about your new idea, find out for yourself what the benefits and limitations are. Just Enough To ease learners into the more difficult concepts in a new idea, give a brief introduction and then make more information available when they are ready. Just Say Thanks To make people feel appreciated, say “thanks” in the most sincere way you can to everyone who helps you. Local Sponsor Ask for Help from first-line management. When your boss supports the tasks you are doing to introduce the new idea, you can be even more effective. Location, Location, Location To avoid interruptions that disrupt the flow of an event, try to hold significant events off site. Mentor When a project wants to get started with the new idea, have someone around who understands it. Next Steps Take time near the end of a presentation about your new idea to identify what participants can do next. Personal Touch To convince people of the value of your new idea, show how it can bepersonally useful and valuable to them. Piggyback To increase attendance and help people see that your new idea isn’t anything unusual, hold a presentation about your new idea during a regularly scheduled event in the organization. Plant the Seeds To spark interest, carry materials (“seeds”) and display (“plant”) them around whenever the opportunity arises. Respected Techie Enlist the support of senior-level people who are esteemed by members of the organization. The Right Time Consider the timing when you schedule events or when you ask people for help. Royal Audience Arrange for management and members of the organization to spend time with speciala Big Jolt visitor. Shoulder to Cry On To avoid becoming too discouraged when the going gets tough, find opportunities to talk with others who are also struggling. Small Successes To avoid becoming discouraged by the challenges and all the things you have to do when you’re involved in an organizational change effort, celebrate each small success. Smell of Success When your efforts result in some visible positive result, people will "come out of the woodwork" to talk to you. Treat this opportunity as a “teaching moment.” Stay in Touch Once you’ve enlisted the support of key persons, don’t forget about them and make sure they don’t forget about you. Step by Step Relieve your frustration at the enormous task of changing an organization by taking one small step at a time to meet your goal. Study Group Form a small group of colleagues who are interested in exploring or continuing to learn about a specific topic. Sustained Momentum Take a pro-active approach to the on-going work of sustaining the interest in the new idea in your organization. Tailor Made To convince the organization of the value it can gain from the new idea, tailor your message to the needs of the organization.