MEDIA KIT UPDATED OCTOBER 2019

This media kit has been created for our local Gillette Pepsi customers and media partners. If you’re located outside of our distribution area please contact your local Pepsi distributor for assistance.

We serve the area of La Crosse, WI; Decorah, IA; Rochester, MN; Mankato, MN and surrounding communities. pepsidecorah.com pepsidecorah.com

pepsimankato.com pepsimankato.com

DOWNLOAD LOGOS A Gillette Pepsi (Location Specific) Logo, found on page 2 is preferred if the logo is displayed large enough for the web address to be legible. If the web address will not be legible, use the Pepsi logos found on this page (3).

LOGO COLOR GUIDE

FOR LOGOS WITH A BACKGROUND:

Background Blue Logo Blue Logo Red PMS 300 PMS 2945 PMS 185 CMYK: 100 42 0 0 CMYK: 100 69 17 3 CMYK: 0 100 82 0 RGB: 0 92 184 RGB: 39 81 184 RGB: 201 0 44 HEX: 005cb4 HEX: 004b93 HEX: c9002b

FOR LOGOS WITHOUT A BACKGROUND:

Logo Blue Logo Red PMS 2945 PMS 185 CMYK: 100 69 17 3 CMYK: 0 100 82 0 RGB: 39 81 184 RGB: 201 0 44 HEX: 004b93 HEX: c9002b DOWNLOAD LOGOS WEBSITE AND SOCIAL MEDIA

Please ensure you’re linking back to our local Gillette Pepsi website and social media for all LOCAL PROMOTIONS.

LINKING TO OUR WEBSITE For LA CROSSE promotions: http://lacrosse.gillettepepsicola.com/

For DECORAH promotions: http://decorah.gillettepepsicola.com/

For ROCHESTER promotions: http://rochester.gillettepepsicola.com/

For MANKATO promotions: http://mankato.gillettepepsicola.com/

LINKING TO OUR SOCIAL MEDIA Facebook: @gillettepepsi https://www.facebook.com/gillettepepsi/

Instagram: @gillettepepsi https://www.instagram.com/gillettepepsi/

Do not link to Pepsi.com or any of the National Brand websites or Facebook pages unless instructed to do so by a Gillette Pepsi representative. RADIO AND TELEVISION Please follow the points outlined below when referring to us on air.

REFERRING TO US IN ON-AIR CHATTER Do not refer to us as Gillette Pepsi or PepsiCo. Gillette Pepsi-Cola Companies is our parent company but we refer to ourselves with our local franchise name in promotional materials.

For LA CROSSE promotions, reference Pepsi of La Crosse. For DECORAH promotions, reference Pepsi of Decorah. For ROCHESTER promotions, reference Pepsi of Rochester. For MANKATO promotions, reference Pepsi of Mankato.

REFERRING TO BRANDS OTHER THAN PEPSI If you’re promoting a specific brand in the promotion, refer to the brand name only. For example, LIFEWTR, should be referred to as LIFEWTR, not Pepsi LIFEWTR. It’s also acceptable to refer to it as LIFEWTR from Pepsi of [insert location]. OTHER ASSETS

This guide covers graphics for local media promotions under the Gillette Pepsi brand. Assets specific to a promotion or a different brand, i.e. Pepsi Zero Sugar or Mtn Dew, should be obtained from the Gillette Pepsi Marketing Team.

CONTACT INFORMATION

FOR GENERAL RADIO & TELEVISION PROMOTION QUESTIONS: ALICIA STULEN Marketing Manager [email protected] 507.322.0383

FOR GRAPHICS & PROOF APPROVALS: IVY SHEPHERD Graphic Designer [email protected] 507.322.0384

FOR ACCOUNT SPECIFIC OR SPECIAL EVENT REQUESTS: Contact your Gillette Pepsi representative or the main office in your distribution territory and they will connect you with the appropriate team member. FIND YOUR CONTACT