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Irony in the Fire.” the Oddities of Sea Life and a Hoping to Collect Some of the We Review Protections Affecting Thousands of New Students Career College Central Career College Central CAREER COLLEGE CENTRALu The Definitive Voice of the Career College Sector of Higher Education www.CareerCollegeCentral.org 15500 W. 113th St., Suite 200 • Lenexa, KS 66219 Suite 200 • Lenexa, 113th St., 15500 W. CCA FIGHTS BACK The Career College Association takes on negative news stories and misreporting VOL. 4 EDITION 20 • MARCH/APRIL 2010 VOL. 4 EDITION 20 • MARCH/APRIL IRONY EMERGING IN THE GIANT? Two business powers align in hopes of creating a new online education force THE STUDENT DEBT CRISIS STOPS HERE FIRE No more middleman in student borrowing Obama’s selection of a University of Phoenix grad SPECIAL SECTION for key post complicates his education platform COHORT DEFAULT RATE DATA Industry analysts pour through the numbers to assess what CDR really shows AMBASSADOR REDEFINES, REINVENTS AND REDIRECTS SourceOne Proprietary supply chain software designed to manage student transactions Outsource Your Bookstore Requirements to Ambassador We make it that simple. Turnkey Bookstore Solutions Our full array of marketing services is a proven formula • Brick-and-mortar bookstores for effectively contacting and converting your leads to • Virtual, online bookstores satisfied students. On-demand variable printing, call center • Auto-fill services solutions and integrated web services are all delivered to Enhance Your Lower the right person, at the right time, with the right message. Brand’s Image Costs At InfoCision, we’re expanding our services to provide you Improve Generate with a simple solution for all of your student recruitment and Efficiency Revenue retention needs. Your Partner in Premier Bookstore Solutions Steve Boyazis, Executive Vice President • 330-670-4777 www.infocision.com 160 Finn Court, Farmingdale, New York 11735 800-431-8913 • www.ambassadorbookstores.com Established in 1982, we are your proven marketing experts. ACBKS-80003 • Job# 8003 • FP 4C • 8.5" W x 11" H • Bleed AD • EGC Group 516.935.4944 AMBASSADOR REDEFINES, REINVENTS AND REDIRECTS SourceOne Proprietary supply chain software designed to manage student transactions Outsource Your Bookstore Requirements to Ambassador We make it that simple. Turnkey Bookstore Solutions Our full array of marketing services is a proven formula • Brick-and-mortar bookstores for effectively contacting and converting your leads to • Virtual, online bookstores satisfied students. On-demand variable printing, call center • Auto-fill services solutions and integrated web services are all delivered to Enhance Your Lower the right person, at the right time, with the right message. Brand’s Image Costs At InfoCision, we’re expanding our services to provide you Improve Generate with a simple solution for all of your student recruitment and Efficiency Revenue retention needs. Your Partner in Premier Bookstore Solutions Steve Boyazis, Executive Vice President • 330-670-4777 www.infocision.com 160 Finn Court, Farmingdale, New York 11735 800-431-8913 • www.ambassadorbookstores.com Established in 1982, we are your proven marketing experts. ACBKS-80003 • Job# 8003 • FP 4C • 8.5" W x 11" H • Bleed AD • EGC Group 516.935.4944 interest in your school with exciting experiential Bigger learning and celebrity instructors! retention with proven curricula featuring C Better capstone events! Stronger enrollments that increase Jay Cutler Two-Time Mr. Olympia graduation rates! Our student-centeredBeth Horn programs American Gladiators’ offer Venom exciting challenges unlike any other! Contact us now to find out more! Jen Hendershott Two-Time Miss Olympia 702-434-8940 Capstone Education Marketing offers relevant [email protected] programs that will help you attract interest, increase enrollment and improve graduation rates. • We offer high-demand programs so you can attract more students. • Our courses offer a unique blend of labs, lectures and externships resulting in more enrollments. • We deliver exciting capstone events at the end of each program, boosting retention and graduation rates. BUSINESS Subscribe at www.CareerCollegeCentral.com | 1 www.CapstoneEducationMarketing.com COntents Feature stories 6 burnOut before graduation Better graduation rates are on the University of Phoenix’s to-do list. The university tweaks its open admissions policy with an eye toward retention and how the changes could alter their image on Wall Street and in the higher education community. 34 CCa fights baCk Take that, mainstream news media! Issuing what might be its most combative responses ever, the Career College Association responds to news outlets either misrepresenting or wrongly reporting about the career education sector. news 8 the student debt CrIsIs stOps here Student borrowers now have another safety net with the Student Aid and Fiscal Responsibility Act, which eliminates On the Cover 24 the need for the private middleman in moving money from the Scrutiny hit President Barack Obama his first year federal government to the students. in office for making bold decisions that netted only 17 bOOk revIeW lukewarm results. He firmly established his position on several important issues, spending billions on bank 52 prOteCtIng Police Dogs and automotive bailouts, pushing for a healthcare bill, After a police dog's death, students enrolled in Argosy and eventually setting his sights on job creation, all to University, Twin Cities' Veterinary Technology program little effect. His education platform as seen through the volunteer their time and skills in helping the Minneapolis Police eyes of career education professionals, though, lacks Department’s canine unit. more in clarity than it does impact. The President’s selection of a University of Phoenix graduate for a 60 emergIng Giant? Cybersecurity Coordinator post is an ironic move for Make room for the newest force in the online education realm an administration that has cracked down on for-profit as the AFL-CIO and The Princeton Review bring National schools and the Apollo Group, which owns the nation’s largest university. The Obama administration’s logic Labor College online through relationships with a potential comes under fire in our cover story. 11.5 million students. 64 press releases Columns 70 makIng headlInes 72 baCk taxes Sensing an imminent political defeat, Pittsburgh Mayor Luke 12 medIa medItatIOn Ravenstahl calls off his proposed 1-percent Fair Share tuition 41 InsIde vIeW tax that would have impacted both nonprofit and for-profit colleges in the city. 59 traInIng FOr perFOrmanCe 74 retentIOn In every Issue 18 IMAGIne amerICa FOUNDATIOn subscribe now! 49 blOg bIts Career College Central grants you access to: • Insightful operations tactics from sector experts 76 Where are they now? • student stories • Industry research and analysis Only $79 for an annual subscription and $39 for additional subscriptions. ContactMARCH Us Today!2010 |Call 2 913.254.6771 or email [email protected] Contributed articles CAREER COLLEGE 14 abIlIty tO benefit and admIssions testIng In general by glenn Bogart CENTRAL Numbers don’t lie, but they can be misleading. An in-depth sO yOu Want tO sell yOur sChOOl analysis of graduation and retention rates involving Ability to Making the choice to sell your school isn’t easy. Benefit students provides a contrast to popular opinion. www.CareerCollegeCentral.com Actually going through the process of acquisi- tion can be even more difficult. Bruce McClintock 22 prOteCtIng Your reputation In a user- Publisher/Editor generated envIrOnment by eric brIdges helps you make surekevin all of k uzmayour bases are covered. Nasty comments that users tend to post on social media [email protected] pages have scared some career colleges from creating USPs, pOds and peeps active online presences. But Facebook, Twitter and other Creative Director Okay, okay! Enoughlaura with a ndersonthe acronyms. Dr. Jean popular online social sites can actually be a way to protect Norris, a Managing Partner with Norton-Norris Inc., your school’s image, not see it tarnished. explains why yourAssociate school’s unique Editor selling point isn’t so unique, no matterJenni what v alentinoacronym you slap on it. 30 the InCreasIng Power of the student COnsumer by JustIn McMorrow COmmunicatioGraphicn breakd Designerown Students now have more say in their educational bryan long Make sure that you’re hiring the best candidates experience than ever before. Improving that experience for your school’s open positions. Learn where com- comes down to being able to readily access all data and Columnists mon communication breakdowns occur in the hiring information about those students. Jonathan liebman amir moghadam the FIve levels of Why by gregg meIklejohn ryan Irwin 38 loren kroh Based on a Japanese word and English philosophy, the concept of Kaizen can help career colleges and other Staff Writers businesses to concentrate on continual improvement to kelly duffy unlock business challenges. sarah skelnik david knopf 42 skeWed statIstics by danIel bennett Closer examination of the statistical evidence suggests that Copy Editors proprietary education’s Cohort Default Rates are not as bad mike athey as they were reported by the mainstream news media. monica buntin erin Cockman 46 Does Your resume Open Doors … Or ClOse rebecca Coffindaffer them? by LouIse garver nate mcginnis Sharpen your pencils … ring your hands out for the Subscriptions Manager keyboard. More than likely, your resume needs some work. Chris rueter It’s likely it might even be closing more doors of opportunity [email protected]
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