Contact: Anna Lingeris Samantha Flynn The Hershey Company JSH&A Public Relations 717.534.4874 630.916.3033 [email protected] [email protected]

HERSHEY’S KISSES CHOCOLATES IS TEAMING UP WITH HASBRO TO BRING SWEET MEMORIES TO FAMILY GAME NIGHT

Hershey’s Kisses Chocolates, Hasbro and the Family Adventure Mom Help Families Create Memories and Launch National Promotion

Hershey, Pa., May 4, 2011 – Roll the dice, grab your Hershey®’s Kisses® Chocolates and “Pass GO!” The iconic silver-wrapped chocolate brings added excitement to the Family Game Night experience and helps families create life-long memories. The Hershey’s Kisses Share Sweet Moments of Family Fun™ promotion is giving families the chance to win thousands of prizes, including a $10,000 family room makeover as well as favorite Hasbro games like MONOPOLY, TWISTER or SORRY! and bags of Hershey’s Kisses Chocolates to help sweeten the fun. As part of the promotion, family activities expert and Family Adventure Mom Deb Geigis Berry will share ideas to create even more sweet moments of fun at your next Family Game Night.

“Family Game Night is a fun and interactive way to encourage your kids to turn off the television and spend quality time together as a family,” said Berry. “Everyone loves Hershey’s Kisses Chocolates and incorporating the iconic candies is a simple way to help make your family’s time together even more special and memorable.”

Berry offers the following tips for sharing sweet moments of family fun:

 Schedule a date and time – The best time to play is after dinner. If it’s a school or work night, agree that homework and assignments will be finished so you can focus on the fun.

 Build excitement with lunchbox invitations – Turn your family’s night together into a special event by making an invitation for each family member. Simply fold a piece of paper into a card and write “Are You Game?” on the cover along with the date and time of your next Family Game Night inside. Attach Hershey’s Kisses Chocolates to the note and place into lunchboxes for kids to discover.

 Pick a game that’s new to your family – It may be the next family favorite! Be sure to designate one person as “Game Captain.” That person will review the rules prior to game play and present them to each of the players at the start of the night.

 Present a door prize – When players eat a Hershey’s Kisses Chocolate, have them roll the wrapper into a ball and deposit in a small clear jar or vase. At the end of the evening, have -more- Page 2 of 3 / Hershey’s Kisses Family Game Night

everyone guess the number of balls in the jar. After the official count, award the winner (closest to the correct answer) with a package of Hershey’s Kisses Chocolates.

 Create a comfortable atmosphere and eliminate distractions – Why not play in your pajamas? Feeling comfortable ups the enjoyment factor. Also be sure to turn off cell phones, televisions and other distracting devices during the event.

 Sweeten Family Game Night with Hershey’s Kisses Chocolates – You can swap existing game pieces in games like SORRY! with different Hershey’s Kisses Chocolates. Players can choose from Hershey’s Kisses Chocolates in silver, gold, orange, purple, striped or polka-dotted foils. The iconic candy also makes the perfect treat when the game is over at the end of the night.

 Settle disputes instantly – There may be differences of opinion when your family gets together to play games. When to take a break? Is it time to stop one game and start another? Which game to play next? If you’re at an impasse, have each person throw a die – the player with the highest number gets to resolve the situation.

The Hershey’s Kisses Share Sweet Moments of Family Fun instant-win promotion is giving families the chance to win thousands of prizes including a $10,000 family-room makeover. Now through June 15, 2011, consumers can visit www.kissesfamilygamenight.com to enter the online sweepstakes where they are eligible to instantly win prizes. Upon entry, participants receive a “CONGRATULATIONS! You are a WINNER” or “SORRY! You have not won a prize” message. Each time an entrant plays, they will receive one entry into the Grand Prize drawing with one lucky player receiving a variety of Hasbro games and $10,000, which may be used towards a family-room makeover. In addition, 360 winners will receive the first prize of a Hasbro Family Game Night game, 360 second prize winners will receive a Hasbro Family Game Night card game, and 1,440 third prize winners will receive a coupon good for one free 12 oz. bag of Hershey’s Kisses Brand Milk Chocolates.

While online, visitors also have the chance to play an exclusive online version of RATUKI. One of Hasbro’s newest Family Game Night options, RATUKI is a card-slamming frenzy from start to finish. Players build piles of cards from “1” to “5” with the goal of being the first to slam a “5” on the top of the deck, shout “RATUKI!” and be awarded all the cards.

For more information and to enter the Hershey’s Kisses and Hasbro Family Game Night Share Sweet Moments of Family Fun instant-win promotion, visit www.kissesfamilygamenight.com.

About The Hershey Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 13,000 employees. With revenues of more than $5 billion, Hershey offers a wide range of confectionery products, including such iconic brands as Hershey’s, Reese’s, Kisses, Hershey’s Bliss, Special Dark, Hershey’s Syrup, Kit Kat, Twizzlers, Ice -more-

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Breakers, PayDay and Jolly Rancher. Hershey also is a leader in the premium and artisan chocolate segments, with such brands as Scharffen Berger and Dagoba, offered through the Artisan Confections Company, a wholly owned subsidiary. The company is focused on growing its presence in key international markets in Asia and Latin America while continuing to build its position in the United States.

Corporate Social Responsibility is an integral part of the company’s global business strategy, including goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company’s founder and administered by the Hershey Trust Company, provides quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company’s success. Visit us at www.hersheys.com.

About Hasbro, Inc. Hasbro, Inc. (NYSE:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved. # # #