Market POP TV has been the most successful Slovenian television for many years. It is the first choice of the viewers also in 2008. In the primary target group of viewers (18–49 years of age), it has attained an average whole-day share of 24% and a “prime time” share of 30% (Source: AGB Nielsen Media Research, January 2008 – June 2008). The mission of POP TV, which is operating within the framework of the company PRO PLUS, is to offer its viewers the option of an extensive, up-to-date and interesting choice of contents in the fields of information and entertainment. The programme, which has a commercial status, is distinguished by the most successful information and entertainment shows in Slovenia, its broadcasts of spectacular sports events and beauty pageants and a rich international production. POP TV broadcasts numerous global film hits, the most impressive TV series, popular telenovelas and documentary films. It provides nation- wide coverage; since 1 September 2008, it has been broadcasting also in the digital mode alongside the analogue one. Achievements For its achievements, POP TV has received numerous domestic and foreign awards. So far, it has already received 25 Viktors, prestigious awards for achievements History introduced. in the fields of media and popular culture. At the last The POP TV television programme has been there for its POP TV quickly introduced also entertainment award ceremony Viktorji 2007 (in March 2008), POP TV viewers since 15 December 1995. With its advent, the shows of its own production. In the beginning (1997), received 4 golden statuettes: 24 UR/24 HOURS (Viktor Slovenian media landscape opened itself to plurality among the most popular shows were Brez zapor (No for the best news show), Naša mala klinika/Our Little according to international criteria. With an limits) with host Jonas Žnidaršič and POP Party with Clinic (Viktor for the best sitcom), As ti tud not padu?!/ unconventional, innovative and dynamic programme hostess Anja Rupel, which were followed in 1998 by Can U Dig It?! (Viktor for the best entertainment TV approach, it had the momentum for a rapid 1,2,3, Kdo dobi? (1,2,3, Who Won?) with hosts Saša show) and Jurij Zrnec (Viktor for the most popular development. Soon after POP TV’s arrival (in 1996), Einsiedler and Robert Erjavec as well as Super POP with entertainment TV show host). most of the Slovenian viewers were already watching it. host Stojan Auer. In March 2000, POP TV offered At the international festival PROMAX, the most With bold, but well thought-out steps, it became a entertainment also with the game show Who Wants to prestigious festival for promoters and advertisers in trendsetter of television contents in Slovenia. Since the be a Millionaire, which was broadcast for 11 seasons electronic media, POP TV has so far received 5 awards first day of broadcasting, the news show 24 UR has been (until June 2005). The game shows and its hosts (Jonas for its productions. In April 2005 in Athens, it won two – a constant of the programme. It heralded a new era of Žnidaršič and Boštjan Romih) received several Viktor the Golden Muse in the category best news and current televised news in Slovenia. With new ideas, pairs of media awards. POP TV continued with monetary affairs promo for the show Preverjeno! (Verified!) and newscasters, a dynamic approach, an attractive visual awards and successfully introduced the show the Silver Muse in the category best promo that never image and an active and genuine studio, it soon aroused a Vzemi ali pusti (Deal or No Deal) with host Zmago made it on-air for the film Minority Report. POP TV also large interest among viewers. Already in the autumn of Batina (September 2005). In the field of entertainment, received the prestigious awards in 2002 – the Golden 1999, it became the leading daily news show, which is POP TV broke new ground with the introduction of Muse in the category best drama promo for the series today still being watched by the largest number of reality shows, all of which have had high viewing ratings: Profiler, in 2001 – the Silver Muse in the category best viewers. Throughout the years, POP TV increased the The Bachelor (September 2004), The Bachelorette 1 and game show promo for Who Wants to be a Millionaire scope of its information programme. The show 2 (first introduced in March 2005), BAR 1 and 2 (first and in 2000 – the Golden Muse in the category best film Preverjeno!, which is being broadcast on Tuesdays with introduced in September 2005) and in the autumn of promo for the film In the Line of Fire. hostess Alenka Arko, was included in the programme on 2007 (). POP TV enlivened the 4 September 2001 Slovenian media landscape with several sitcoms: TV and the show Trenja Dober dan (TV Good Day, October 1999), Pod eno (Frictions), which is streho (Under One Roof, September 2002), Trafika being broadcast on (The Tobacco Shop, February 2003) and Naša mala Thursdays with host klinika (September 2004). Uroš Slak, on Soon after its arrival on the Slovenian market, POP 14 November 2002. TV became a synonym for glamour and prestige, as it In April 2007, POP transmitted the Miss Slovenia and Miss World beauty TV successfully pageants for a whole decade (for the first time in 1996), introduced the night and from 1997 until this day also the live broadcasts of version of the daily the award ceremony of the prestigious awards for news with the show achievements in the fields of media and popular culture – 24 UR ZVEČER the Viktor awards. (24 HOURS AT A constant of POP TV’s programme are also sports. NIGHT), while on For more than a decade (since 1996), it presented the 3 March 2008, the show Športna scena (Sports Show), there have been afternoon version exclusive Formula 1 race broadcasts since 1996 and in 24 UR POPOLDNE March 2007, Moto GP World Championship races were (24 HOURS IN THE added to the programme. AFTERNOON) was POP TV was also the TV station that brought to

12 SUPERBRANDS of Vzemi ali pusti with host projects are aimed at achieving a harmonised and Zmago Batina (already the recognisable image and are supported by merchandising 200th show was broadcast products for the employees (promotional products, on 27 September), on camera tags, report car tags, microphone pads, POP club, Sundays the 3rd season of stationery, business cards, envelopes, business gifts, etc.) As ti tud not padu?! with and for the wider public (promotional products for hosts Lado Bizovičar ongoing projects of their own production, POP club, and Jurij Zrnec, from prize games). 29 September on, the 2nd season of the Brand Values reality show Kmetija The public, both the expert and the wider one, perceives (also on the web site POP TV as the most successful brand in the field of www.kmetija.24ur.com). television in Slovenia and its programme as one that fulfils On 13 October 2008, the wishes of viewers with very diversified tastes. In the POP TV further enriched public, POP TV is also positioned as a socially responsible its own production, as it brand with numerous media sponsorships, free has started to broadcast a announcements and donations to various organisations new neighbourhood sitcom (Unicef, Red Cross, Slovenian Association of Friends of Lepo je biti sosed (It’s Nice Youth, etc.). to be a Neighbour). Also in 2008, POP TV exclusively http://24ur.com broadcast the award Slovenia the genre of the telenovela (in June 1997) and ceremony of the Viktors on 15 March, and on 17 May later mesmerised the viewers with Esmeralda. From the for the first time – and thus no longer on Kanal A – the very beginning, a constant of POP TV’s programme were beauty pageant Miss Universe Slovenia. numerous blockbuster films and international series, and The POP TV brand is also famous for its quality and since September 2002, there is also a programme for the up-to-date foreign production: blockbuster films (TV youngest ones: Ringa-Raja. crime films on Wednesdays, action films on Fridays, blockbusters on Saturdays), the most Product popular international series (Californication, Since 2008, POP TV has been Lipstick Jungle, Ugly Betty, House, Law & Order: providing an overview of the SVU, Monk, CSI: NY, Shark), popular news throughout the day with its telenovelas, new episodes of the Oprah Show news shows 24 UR POPOLDNE, as well as foreign and national travel 24 UR and 24 UR ZVEČER. From documentaries (in February 2008 Razglednice 17 March on, there is also a special iz ledenega pekla/Postcards from Icy Hell). weather forecast 24 UR VREME The POP TV brand is also a synonym for live (24 HOURS WEATHER) at 6.55 broadcasts of Formula 1 with the p.m., where more emphasis is given commentator Miran Ališič and MOTO GP to the local weather in Slovenia. The World Championship motorcycle races weekly news shows Preverjeno! and with the commentator Gaber Keržišnik. Trenja are extremely popular and have the leading share of viewers in Recent Developments their time slot (already the 300th show In 2008, POP TV did not strengthen the Preverjeno! was broadcast on informative part of its brand only content-wise, 14 October). From 28 August to 21 but also visually. From September 2008, POP TV also followed the 17 March on, the daily information programme (24 UR parliamentary elections – with the most comprehensive POPOLDNE, 24 UR, 24 UR ZVEČER) has a new visual THINGS YOU DIDN’T KNOW ABOUT programme so far and a number of novelties. image, new opening and connecting television graphics, There is no shortage of novelties in the new promos and other visual elements that enable the entertainment programme as well. In February 2008, creation of an even more dynamic and attractive POP TV POP TV presented its first cooking show – Desetka television. At the end of 2008, the shows will start to be (Number Ten), which was quickly adopted by the broadcast from a new studio. In its 7th season (since POP TV’s news programme has the leading place viewers. On 20 September, a second season was September 2008), the show Trenja is also broadcast with among Slovenian televisions. The show 24 UR has introduced, which has been even more interesting, as the the new ”on-air” image. been the most viewed daily news show already since hosts are cooking in the company of famous guests. POP TV has also enriched its sports programme, as the autumn of 1999, the show Preverjeno! since the From the autumn of 2008 on, new seasons of popular it has, in addition to an increased number of live end of 2001 and the show Trenja since November shows are being broadcast: on Saturdays the 7th season broadcasts of races, successfully synergically linked this 2002. field with the web site www.24ur.com/sport, where live broadcasts of games from the strongest European POP TV’s Kmetija is the daily reality show with the football leagues are made available. The intertwining of highest viewing ratings in Slovenia so far, as it was television with the Internet has also strengthened the followed in the primary target group (18-49 years of field of entertainment (the blog of the host of Deal or age) by an average of 39% of viewers – an average No Deal, The Farm, Can U Dig It?!). All shows of POP rating of 11.3% (Source: AGB Nielsen Media TV’s own production – in addition to other contents – Research, October 2007 – December 2007). can be viewed on poptv.si. The field of entertainment has also been substantially Naša mala klinika, which was broadcast by POP TV expanded content-wise: the cooking show Desetka, the on Mondays for 7 seasons (from the autumn of 2004 neighbourhood sitcom Lepo je biti sosed, the until 10 December 2007), was the most viewed documentary debut Razglednice iz ledenega pekla and, sitcom in Slovenia so far. The most viewed episodes for the first time on POP TV, the broadcast of Miss were seen by up to half a million people. The top five Universe Slovenia. most viewed episodes were Gospod Medved (Mr. Bear), Videospot, Dobrodelna pomoč (Charity Aid), Promotion Wellness and Vesova svatba (Veso’s Wedding). The POP TV brand is one of the most recognisable ones on the Slovenian market, as it has been throughout POP TV has been broadcasting the most viewed TV actively supported by a planned and co-ordinated series on Slovenian televisions, namely House. In the promotion within their own programmes (on television primary viewer target group (18-49 years of age), with advertisements, on the web site www.24ur.com, on the first season of the series had an average rating of the teletext) and in other media (television, printed 9.7% and a 39% share of viewers (Source: AGB media, radio, Internet). The television promotion of the Nielsen Media Research, January 2008 – May 2008). POP TV brand (advertisements) is entirely produced by The second season, which is being broadcast in the PRO PLUS. With regard to the awards received, it autumn of 2008, has been extremely popular as well. belongs among the best in the world. The brand’s

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