CASE STUDY

ARN chooses Logicalis to replace and upgrade nationwide telephony and networking systems.

Australian Radio Network (ARN), Australiasia’s Solution largest commercial radio network with over four Based on the infrastructure brief provided, Logicalis million listeners, selected Logicalis to roll-out a new designed, configured, tested and installed the new and improved company-wide telephony and telephony plan to reside within ARN’s WAN. networking system. Logicalis also implemented centralised telephony services (interstate call transfer and contact) which will Challenge eventually support a new mobile sales workforce

ARN is one of the leading broadcasters in the strategy. commercially important 25-54 demographic in Backed with Logicalis’ excellent technical expertise in Australia and runs a dual-brand strategy, a MIX and Cisco back-end networking skills, the project was Classic Hits music stream across Sydney, Melbourne, implemented within the stipulated time and rolled out Adelaide and Brisbane. progressively, beginning with the head office in Sydney, ARN embraked on a major project to replace their five followed by Melbourne, Adelaide, Brisbane and aging legacy standalone PABX telephony systems Canberra. standarise them on a Cisco Unified Communications platform. The existing telephony system ranges from Benefits five to 25 years old and interconnects all offices in the ARN was able to deliver an enhanced experience to its five states. At the same time, ARN updated the listeners while increasing the efficiency of its commercial switching and routing hardware within its network. operation.

“We’re in the business of providing entertainment to our

listeners and advertising opportunities to our clients, consequently, how we communicate with these audiences is critical to our commercial operations” said Graeme O’Connor, National Technology Director at Australian Radio Network. “The Logicalis team was exceptional in the design and delivery of the project, and worked well with our internal technical team to deliver a solution that fits into a wider strategy for ARN. Already our phone costs have been significantly reduced, and we’re realising the benefits of an improved mobile sales workforce.”