MARGARET HEFFERNAN a Keynote Speaker at GEO’S 20Th Anniversary Conference

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INTRODUCING MARGARET HEFFERNAN A Keynote Speaker at GEO’s 20th Anniversary Conference Margaret is an entrepreneur, Chief Executive and author. She was born in Texas, raised in Holland and educated at Cambridge University. She worked in BBC Radio for five years where she wrote, directed, produced and commissioned dozens of documentaries and dramas. As a television producer, she made documentary films for Timewatch, Arena, and Newsnight and was a producer of ‘Out of the Doll's House’. She has designed, and executive produced a thirteen-part series on The French Revolution for the BBC and A&E, as well as music videos with Virgin Records and the London Chamber Orchestra to raise attention and funds for Unicef's Lebanese fund. Leaving the BBC, she ran the trade association IPPA, which represented the interests of independent film and television producers and was once described by the Financial Times as "the most formidable lobbying organization in England." In 1994, she returned to the United States where she worked on public affair campaigns in Massachusetts and with software companies trying to break into multimedia. She developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors and The Learning Company. She then joined CMGI where she ran, bought and sold leading Internet businesses, serving as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation and iCAST Corporation. Margaret was named one of the Internet's Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her "Tear Down the Wall" campaign against AOL won the 2001 Silver SABRE award for public relations. An award-winning published author, Margaret continues to advise private and public businesses, to mentor senior and chief executives and to write for the Financial Times and Huffington Post. REGISTER TODAY www.globalequity.org/geo/Amsterdam2019 .

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Margaret Heffernan Uncharted: How to Navigate the Future (Simon & Schuster, September 8, 2020 $30.00) Book Summary from Fo
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