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Double Concept Double concept Mercedes vs Ferrari LAB University of Applied Sciences Vehicle Design Spring 2020 Samer Hammami ABSTRACT In this project, I compared the production of two major car manufacturers, tried to analyze their style and design strategy to learn and utilize experiences that have proven effective in a difficult and tough field. Based on this comparison, I designed a supercar model and added modulation by dividing it into two models, each containing the DNA of the company they represent. LAB University of Applied Sciences Institute of Design Vehicle Design Double concept, Mercedes vs Ferrari Graduation project Spring 2020 Samer Hammami Keywords: Mercedes, Ferrari, Vehicle design, Car concept, Supercar design, Double concept. TIIVISTELMÄ Tässä projektissa vertailin kahden merkittävän autonvalmistajan tuotantoa, yrittäen analysoida heidän tyyliänsä ja suunnittelustrategiaansa oppiakseni ja hyödyntääkseni kokemuksia, jotka ovat osoittautuneet tehokkaiksi vaikealla ja kovalla alalla. Tämän vertailun perusteella suunnittelin superautomallin ja lisäsin modulaatiota jakamalla sen kahteen malliin, joista kukin sisältää edustamansa yrityksen DNA:-n. LAB ammattikorkeakoulu Muotoiluinstituutti Ajoneuvomuotoilu Tuplakonsepti, Mercedes vs Ferrari Opinnäytetyö AMK Kevät 2020 Samer Hammami Avainsanat: Mercedes, Ferrari, Ajoneuvojen muotoilu, Auto Konsepti, Superautojen suunnittelu, Tupla Konsepti 1. INTRODUCTION 4. TESTING DISPOSITION 1.1 Why Mercedes and Ferrari 4.1 Measurements 1.2 Thoughts about supercar 4.2 Driver status analysis 1.3 Objective 4.3 Cameras reality simulation 2. RESEARCH 5. RESULT 2.1 History Overview 5.1 Final design 2.2 Going deeper 2.3 Design lines analysis 6. EVALUATION 2.4 Futuristic design lines 2.5 Design technology 3. PROSSES AND METHODS 3.1 Design ideation 3.2 Concept development 3.3 3D model 3.4 3D printing 3.5 Clay model SOURCES 1. INTRODUCTION 1.1 Why Mercedes and Ferrari Ferrari and Mercedes are two of the oldest car manufacturers in the world, and they have many models that will help me enrich this project easily. The idea of ​​comparing a strong company designing and manufacturing every kind of car to a supercar company, a legend in its field, offers two different perspectives on design. P.S. (My comparison focuses on supercars). 1.2 Thoughts about supercar Our first thought about a car is that it is the machine we use to move from “In 1954 the firm returned to Grand Prix racing when the new 2.5- liter formula began. The company produced the W196 and it was one place to another. But the significance of supercars for everyone dominant in Formula 1 in 1955, Juan-Manuel Fangio winning the involved, whether a designer, manufacturer or even a customer, is not like World Championship. In the middle of the year, however, the that at all. It is a machine that we develop to show our strength and company's involvement in the Le Mans disaster led Mercedes-Benz power. To do that, a new supercar model must have something new: to withdraw from competition again” (grandprix 2020). engine, speed, design, new safety technology or all of these together to prove that it is unique. During the manufacturing process, manufacturers focus on new technology and strong industry demonstration. They don't care about the cost or how they can reduce it. Also, most of the supercar- manufacturers participate in car racing such as Formula One, and each company has its own story of success or failure. “Ferrari’s original mission was to simply build race cars. The street cars were only there to “finance” the racing division. Over time, the street cars began to take on their own identity and importance and eventually overshadow the race cars for recognizability. Now, it would be hard for many to reconcile a world without Ferrari street cars” (quora 2017.06.21). 1.3 Objective Delving into the designs of the two companies until they become the visual feeder and main catalyst for my ideas. Exploring the DNA of the design, trying to create designs that rise to the level of the two innovative companies. 2. RESEARCH 2.1 History Overview Mercedes returned to Formula 1 in 2008. Buses Automobiles Trucks Luxury vehicles 6 Supercars Picture 1. Karl Benz and Gottlieb Daimler times Picture 3. Mercedes logo history founders Logo history F1Constructors’ World titles Products times 16 Supercars Picture 2. Enzo Ferrari Picture 4. Ferrari logo history ”The 1886 Benz patent motor car: the world’s first car. If truth be told, before this date there had already been “auto-mobiles” powered by steam or electricity. But not only did Karl Benz hit upon the brilliant idea of using an internal combustion engine as the drive system for a “self-mover”; he was also the first to have the tenacity to secure success for the invention. On 29 January 1886 he presented his stroke of genius at the Imperial Patent Office – the car was born” (Mercedes-benz 2020). Picture 6. March 12 1947: Enzo Ferrari at the wheel of the 125 S during its first road test ”Ferrari story officially begins in 1947 when the first car built under the Ferrari marque, the 125 S, drove through the historic factory gates on Via Abetone Inferiore in Maranello” (ferrari2020). Picture 5. The 1886 Benz patent motor car: the world’s first car. 2.2 Going deeper into the details Picture 11. Mercedes-AMG One, 2020. Picture 8. Mercedes-Benz SLR McLaren, 2003. Picture 7. Mercedes-Benz CLK GTR,1998. I chose five models for each company based on the date of manufacture to study how the design style has changed at different times, trying to find differences and similarities and some design guides between them, that might help me get started. Picture 10. Mercedes-AMG GT, 2015. Picture 9. Mercedes-Benz SLS AMG, 2010. Picture 14. Ferrari 458 Italia, 2010. Picture 15. Ferrari 488 GTB, 2015. The first thought I got here is that, all Ferrari rims design have a five- pointed star shape, unlike Mercedes which has gone through many changes. Picture 12. Ferrari 360 Modena, 1999. Picture 13. Enzo Ferrari, 2002. Picture 16. Ferrari Roma, 2020. 2.3 Design lines analysis Mirrors were replaced The sides of the car have Manly and full in a rare place. sharp corners and nozzles. of details as The car body is well as spoiler. very wide. Picture 18. Mercedes-Benz CLK GTR, 1998 Picture 20. Mercedes-Benz CLK GTR, 1998 Picture 22. Mercedes-Benz CLK GTR, 1998 Air inlet ice Finding the details will enrich my Unusual straight ascent imagination and help me improve my ideas, even silly details could help. Picture 17. Ferrari 360 Modena, 1999 Picture 19. Ferrari 360 Modena, 1999 Picture 21. Ferrari 360 modena, 1999 Four lights. The body is simple and smooth with some sharp The Ferrari hood is lower than the Mercedes hood. edges. So far, there is no “The Enzo’s front correlation between section was inspired the company’s own both in terms of its form styles, on the contrary, and function by the Picture 29. Mercedes-Benz SLS AMG, 2010. the two companies Formula 1 car’s nose Picture 28. Ferrari 458 Italia,2010. have almost cone while its completely changed composite flanks were Picture 27. Mercedes-Benz CLK GTR,1998. their design style from sculpted to channel air sharp to smooth, and flows for superb internal vice versa. fluid-dynamics” (Ferrari 2020). Picture 30. Ferrari 458 Italia, 2010. Picture 26. Mercedes-Benz SLR McLaren, 2003. New key lines and stunning shoulder sculpture, also the edges Picture 25. Ferrari 360 Modena 1999. treated sharply. Picture 23. Enzo Ferrari, 2002. Perhaps it took the shape of a bullet with some shark gills on its side. Minor changes to the new Mercedes model with the same basic features. The hood is still higher than the Ferrari hood, and headlights reduced from four to two. Ferrari has In a way, both also returned to its beautiful cars have the style with a soft body and new same nose. Picture 24. Mercedes-Benz SLR McLaren, 2003. feminine angry eyes. For the second time in a row, the Both cars also have development process seems to depend on the same air inlet ice. the previous planning of both companies. Picture 40. Mercedes-Benz CLK GTR,1998. The edges are extremely sharp on Ferrari models. Picture 37. Mercedes-AMG One, 2020. We can see the same main lines as in the previous design. Picture 39. Mercedes-AMG One, 2020. The air gap is treated in a new way. Picture 38. Ferrari Roma, 2020. Picture 35. Ferrari 458 Italia, 2010. I think it's closer to the Picture 36. Ferrari Roma, 2020. dog's face now. Picture 33. Ferrari 488 GTB, 2015. Picture 34. Mercedes-AMG GT, 2015. New style, with feminine dreamy eyes, without any wild expressions. Picture 31. Ferrari 488 GTB,2015. Picture 32. Mercedes-AMG GT, 2015. Picture 54. Ferrari 488 GTB,2015. Picture 53. Ferrari 458 Italia,2010. Signs of femininity in Ferrari cars, also red is Ferrari's favorite color. Picture 51. Ferrari Roma, 2020. Picture 52. Beauty tips by ella. Research result so far: Smooth or sharp muscles and the appearance of a beast are common in both companies. Picture 32. Mercedes-AMG GT, 2015. Picture 46. Mercedes-AMG One, 2020. Although both companies have at some point shifted from design to design without any similarities, even though both companies generally develop Picture 49. Mercedes-Benz SLS AMG, 2010. their designs based on the previous design with enhancements and modifications to achieve a modern and Picture 48. Mercedes-AMG GT, 2015. new look. Mercedes always emphasizes masculine appearance in its models. Picture 45. Mercedes-AMG One, 2020. Ferrari often emphasizes feminine appearance in its models. Picture 44. Ferrari 488 GTB,2015.
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