2017 STATE OF THE COLLEGE | 3

Murrow faculty are reflected in world- Murrow students also are participating such as political communication, class undergraduate and graduate in the Boeing Scholars and Harold Frank science and risk communication, and More than 60 years ago, educational programs, the establishment Entrepreneurship programs. These media psychology. This semester, the of collaborative educational and research collaborative, team-based learning Murrow College established a virtual Edward R. Murrow had the courage to speak for the partnerships, and excellence in research, opportunities partner Murrow students reality lab in Jackson Hall. Ultimately, value of civil discourse and our nation’s principles during ultimately honoring Murrow’s legacy. with students in the Carson College of these efforts will build and strengthen Business and the Voiland College of graduate programs in Pullman and on In terms of student success, the a time when doing so could result in personal harm. Engineering to gain applied learning the global campus. Murrow College is committed to a experiences solving real-world problems. In 1954, Murrow reminded viewers of skills-based, hands-on undergraduate While there are a number of challenges timeless and fundamental principles curriculum preparing students for We have developed new Integrated and we have more work to do, Murrow that still ring true: “We must not professional success. This is consistent Strategic Communication programs College faculty members are dedicated confuse dissent with disloyalty. We must with WSU’s pursuit of a transformative remember always that accusation is not educational experience for its students “We must not confuse dissent with disloyalty. We proof and that conviction depends upon and is reflected in applied coursework, evidence and due process of law.” internship opportunities, student must remember always that accusation is not Over the last several years, social media mentoring by professionals, a continued proof and that conviction depends upon evidence have significantly changed how we emphasis on international learning communicate and consume news and opportunities and an increase in the and due process of law.” —Edward R. Murrow other forms of information. We see student services programs available to and experience this every day as we students. in Vancouver and online, to join our to educating innovative, ethical, and burgeoning program in Everett. Already, socially responsible communication track news events in real time, follow The proposal for a Murrow Center for nearly one-third of students on the professionals and scholars. This headlines increasingly dominated by the Student Success has the potential to be Everett campus are Murrow students. In education will help students develop a Twitter feeds of prominent individuals or a tremendous benefit to undergraduate addition, Murrow’s Vancouver program commitment to lifelong learning. They simply exchange photos with loved ones students in their career preparation, for started in spring 2017 with 23 students will possess the technical, analytical a continent away. example, and is likely to be especially and is likely to grow to more than 40 and critical thinking skills necessary beneficial as a retention and preparation Even though methods of communication students by fall 2017. Our desire is to to assume positions of leadership as tool for first-generation college students. continue to transform our industries, provide students in these programs with methods of communication and digital This center already has received more Murrow’s approach, perspectives and unique and competitive educational communication technology continue than $100,000 in donations. standards are as relevant today as the opportunities helping them develop to transform our lives and industries. day he first spoke them. Murrow is the In addition, the Murrow College is skills appealing to technology-based Ultimately, Murrow’s approach, standard bearer for courage, ethics and developing three academic departments employers. These programs will satisfy perspectives and standards continue innovation in journalism. His dedication and faculty members are producing the increased need for communication to inform our purpose and methods. to truthful, accurate storytelling and his a sports communication minor and a professionals in the technology-rich, At the Edward R. Murrow College of desire to educate the world about the variety of other academic programs. As Seattle and Portland-Vancouver areas, Communication, they maintain as much events of his time continue to live on educational opportunities grow, students for example. relevance today as the day he first in the spirit of the Edward R. Murrow continue to receive hands-on learning spoke them. Given the establishment of the Elson College of Communication. opportunities. Students already are S. Floyd College of Medicine, we are receiving field-production experience in It is with this understanding that College leveraging faculty expertise in health sports and public affairs, for example. faculty members seek to expand communication to build strategic These opportunities will increase with a Murrow’s legacy through their work. partnerships for research and grant recent donation allowing the purchase of These efforts ultimately contribute activities with health-sciences faculty a new digital broadcasting unit. This unit to the national and international members. In fact, we recently received Bruce Pinkleton, Ph.D. will provide an opportunity for students recognition of Washington State funding for an endowment to support from multiple classes to gain hands-on Interim Dean University and the Edward R. Murrow such research. In addition, Murrow Edward R. Murrow College College of Communication as leaders experience livestreaming sports, news, College faculty members continue to of Communication in journalism and communication cultural programming and other events. produce outstanding research in areas Washington State University education and research. The efforts of 4 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 5

“Responsibility is not something that can be assigned or delegated. And it promises its own reward: good business We Are Murrow. and good television.” – Edward R. Murrow We are storytellers. We communicate truth with integrity. We are explorers. We seek to add knowledge to the global media conversation through research. We are inclusive. We make knowledge accessible and share insight with the greater community. We are innovators. We set industry standards for the responsible use of technology. OUR MISSION We are Murrow. We strive to be pioneers and influencers in the industry, our name synonymous with communications excellence. The mission of the Edward R. Murrow College of Communication is to expand Edward R. Murrow’s legacy through the embodiment of his values Edward R. Murrow was a giant of the broadcast news industry. His dedication to simple, effective communication and expertise to serve the evolving fields of communication and mass and his courage and desire to educate the world about the events of his time continue to live on in the spirit communication. of the Edward R. Murrow College of Communication at Washington State University. To accomplish this mission the College facilitates articulate, effective, ethical communication on the part of individuals and institutions in the service of just democratic societies.

OUR VISION The Edward R. Murrow College of Communication will be recognized as an international leader in communication education and scholarship for its application of the values and expertise Murrow championed as a courageous, professional communicator and engaged citizen.

OUR GOALS

• To provide a professionally-oriented, skills-based undergraduate education that emphasizes experiential learning and excellence in writing, speaking and digital communication skills. • To develop in students the understanding and ability necessary to communicate articulately to global and diverse audiences, accentuating an entrepreneurial mindset with social responsibility. • To develop meaningful, productive collaborations among Murrow College students and other units at WSU, relevant external organizations, communication professions and society in ways that facilitate clear, effective and ethical communication on the part of individuals and institutions. • To expand opportunities for research and graduate education at the cutting edge of communication scholarship contributing to the greater society by increasing our understanding of health, science, public affairs and related areas of scholarship. • To continue to cultivate a strong internal foundation for the Murrow College of Communication allowing it to efficiently and effectively serve the needs of faculty, staff and students on all WSU campuses, ultimately contributing to citizens’ quality of life in our state, nation and world. 6 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 7 Murrow at a Glance

PULLMAN CAMPUS PROGRAMS

Certified students—1st major/degree in Murrow

Uncertified students with an Academic Interest Code in Murrow and advised by Murrow advisors

Strategic Communication Students with a Murrow Communication Minor

Strategic Communication Strategic Communication 226 Advertising 382 Public Relations 9 Unspecified

STRATEGIC COMMUNICATION (617 students)

Com & Society 30 Science 26 Com & Tech Com & Society 6 Risk & Crisis Com & Society 1 Adj Major 4 Unspecified

COMMUNICATION & SOCIETY (67 students)

128 News Journalism & Media Production 90 Production 109 Multimedia Journalism & Media Production 11 Unspecified Journalism & Media Production JOURNALISM & MEDIA PRODUCTION (338 students)

VANCOUVER INTEGRATED STRATEGIC EVERETT INTEGRATED STRATEGIC COMMUNICATIONS PROGRAM COMMUNICATIONS PROGRAM

majors majors

minors minor General Studies Majors indicating communication as one area of study 8 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 9

RESEARCH We achieve excellence in research: • Solidify and expand our scholarly and creative activity in media and health communication, science and risk communication, media psychology, political communication, computer-mediated communication and other areas • Recognize collaborative grant opportunities that reflect WSU’s priorities and build collaborative teams that are multidisciplinary Strategic Priorities and potentially multi-institutional • Expand and support grant training PARTNERSHIPS opportunities for all faculty “This I Believe — by that We continue to establish and enhance • Invest strategically in research infrastructure name, we present the personal strategic external and internal • Build and strengthen graduate programs in partnerships: Pullman and on the global campus; consider philosophies of thoughtful men graduate education opportunities on other • Partnerships with members of the Murrow WSU campuses and women in all walks of life.” Professional Advisory Board and other – Edward R. Murrow engaged alumni serve as mentors, provide • Involve interested undergraduate students in internships and related opportunities for Murrow research opportunities students and for the Murrow College • Actively promote the research STUDENT SUCCESS • Strengthen Murrow’s relationship with accomplishments of Murrow faculty members We recognize our critical WSU administration and the new president as a strategic partner, taking a return-on- responsibilities for student success FOUNDATION through: investment approach to protect and enhance the Murrow College We cultivate a strong internal • Hands-on, applied educational opportunities foundation for Murrow College: for students in coursework and in internships • Bolster connection with Murrow Public Media following a learn-by-doing model of to generate opportunities for students and • Strengthen the internal structure of the undergraduate education strategic partners Murrow College to benefit students, faculty and staff • “Murrow Now” and career services programs • Leverage the Murrow Center for Media and available to students Health Promotion Research to build strategic • Continue to focus and grow departments, partnerships for research and grant activities majors and minors as appropriate and • Transformative educational experiences beneficial through international learning opportunities • Take advantage of new continuing relationships with the Floyd Medical College, • Provide opportunities for professional growth • Educational opportunities in digital the Voiland College of Engineering, the to Murrow faculty and staff communication education Carson College of Business and others • Continue to successfully expand the Murrow • Experiential education opportunities, including • Leverage the value of the Murrow name to footprint in Everett, Vancouver, Bellevue, in the our capstone courses, the Boeing Scholars and strategically build the Murrow brand and global campus system and beyond Harold Frank Entrepreneurship programs strengthen opportunities for growth while • Continue to create a culture emphasizing • Growth of our online undergraduate and recognizing our responsibility as stewards of integrity, transparency, diversity and graduate learning opportunities the Murrow legacy collaboration 10 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 11

through. It was the first time [Lydia] students at Everett is not something The current world record is 71,542 could see how much work college is.” you would typically see at a large, signatures, which was set in 2012. four-year university.” Hawkins said As a senior, Hawkins interned at the that “the one-on-one interaction is Future of Flight Aviation Center and AN INTIMATE CAMPUS what made me successful at WSU ENVIRONMENT Boeing Tour where she supported Everett from the get-go.” their marketing and social media In addition to the convenient location, efforts. One of her favorite projects Hawkins says that one of the major ACCESS TO INDUSTRY was making an instructional video advantages of attending WSU North for the Bernoulli table display. In Puget Sound at Everett was the In two years at WSU, Hawkins was able this exhibit the Bernoulli principle is intimacy of each class. “The first to develop relationships with local used to explain how the movement year had such a small cohort, it was businesses by creating meaningful of air over the curved wings of an a better fit for me to have the small marketing projects. In her Creative airplane creates lift, allowing them to fly. Hawkins was able to take the technical skills she learned in class “The intimacy instructors have and apply them to her work. with their students at Everett is not Working with Housing Hope and the Future of Flight helped her understand something you would typically see at her love of working for nonprofits, Jody Hawkins, Class of 2016 Hawkins said. After her internship, Murrow College, WSU Everett a large, four-year university.” she knew she wanted to work for one.

Student Spotlight TAKING FLIGHT class size where I felt like I could get Media Strategies and Techniques Jody Hawkins ISC ‘16 to know everyone,” she said. “The course, she developed an original After graduation, Hawkins was offered a full-time position at the Institute of One recent graduate of Washington State University’s newest campus in Everett group became family.” strategic plan, website and social media campaign for Housing Hope, Flight, the foundation arm of the Future is proving that making an impact in North Puget Sound’s aerospace industry With guidance from WSU Everett of Flight, as their Public Relations and faculty, who have firsthand experi- a local nonprofit that works toward isn’t just for engineers. finding long-term housing solutions Social Media Associate Director. Now ence in the industry, students have she promotes upcoming events at the Jody Hawkins, 49, is a first-generation high school and A FAMILY DECISION for both homeless and low-income been able to develop a diverse set of Future of Flight, manages the visitor college graduate. For the mother of six, the accessibility families throughout Snohomish County. Returning to school took a major commitment from skills that will assist them in becoming service representatives and organ- of WSU North Puget Sound at Everett made her college Hawkins and her family, but she says her family was professional communicators. “It was exciting to see Jody bring her izes events to support fundraising education possible. very supportive of her pursuit of a four-year degree at WSU Everett professor Brett Atwood passion to a real-world project that efforts. She is making an impact as After graduating with her associate’s degree from Everett WSU in Everett. working one-on-one with Jody in class. extended beyond the classroom,” an aerospace education booster and Community College (EvCC) in 2011, Hawkins knew she says Brett Atwood, professor at Jody and her family after commencement at the Future “I learned so much because the instruc- supporting one of the region’s premiere wanted to pursue a career in marketing and social media WSU North Puget Sound at Everett. of Flight in Mukilteo. tors were real people, in real-world tourist destinations. where she could share stories using pictures, words and “Through her hard work, determi- With all but one of her children out of the house, Hawkins jobs,” Hawkins said. “They came from “The aerospace and tourism indus- video. nation and dedication, she gained said that it was a huge commitment juggling being a careers in the industry. I felt like I was valuable insights and made strong tries provide so many connections Hawkins describes finding WSU North Puget Sound at student and a mother to her youngest daughter, Lydia, getting a glimpse of what it would be professional connections that will and opportunities,” said Hawkins. In Everett’s integrated strategic communication program who is still in high school. “I was for the very first time like in a certain industry which would last a lifetime.” addition to her own career taking flight, as “perfect timing and the perfect program.” She said “I not home, and I honestly had no idea what a commit- directly impact my future.” she is excited about how fast more knew the location because I went to EvCC. It just felt like Hawkins is currently assisting with ment it was going to be,” Hawkins said. Hawkins loved the insight and personal women are becoming professionally the right fit.” a project to get the Future of Flight involved in aviation, which is why she Although Hawkins was not at home like she was with her interaction that Murrow College and The Boeing Company into the It also helped that WSU’s Edward R. Murrow College of professor Brett Atwood brought to has set a personal goal of beginning other children, she said “It gave [Lydia] an appreciation Guinness Book of World Records by Communication is nationally ranked and highly regarded the process to earn her pilot’s license for what she was going to have to do. All of her siblings his classes. getting a record number of signatures nationwide by educators and professionals. by her 50th birthday. were older, so she didn’t actually see what they went “The intimacy instructors have with their to celebrate Boeing’s 100th birthday. 12 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 13

Attendees traced their hand on a large banner and added a pledge to, “Learn the Five Signs” so they can recognize them and help loved ones who may be in emotional pain. Stacey Reynolds, a student in Chris Cooney’s COM 310 class and creator of the messaging for the team campaign, explains, “From an emotional standpoint, I really wanted to share with people that mental illness is something that can affect anybody, and they shouldn’t be ashamed of it or hide it. Everyone deserves a chance to be happy. My favorite part about advertising is that

“My favorite part about advertising is that you get to connect Student Spotlight with people and elicit PRSSA Bateman Team emotions and reactions In support of the Campaign to Change Direction, WSU Health and Wellness from them...” Services partnered with the PRSSA Bateman Competition team from The Edward R. Murrow College of Communication for “A Day to Lend A Hand” on campus. you get to connect with people and elicit emotions and reactions from The purpose of the initiative is to build awareness about of the PRSSA Bateman Competition team and assist in a them, and this was an opportunity the mental health resources available on campus, and to brand awareness campaign in support of the Campaign to do that that I couldn’t gain from educate students and faculty on the signs of emotional to Change Direction. my classes. It was a once in a lifetime suffering. People should know that they aren’t alone, and “A Day to Lend A Hand” activities created awareness opportunity.” there are many people and services available on campus of the Five Signs of emotional suffering and offered an Meaghan Phelan, the liaison between dedicated to supporting them. opportunity for the WSU community to directly engage the team, the primary stakeholders The Campaign to Change Direction presents an easy to with the people and services on campus who are dedicated and academic advisors, felt person- understand, actionable message that creates a common to mental health. The day began with an informational ally connected to the cause. “It was language to address the signs of emotional suffering, tent on the Terrell Mall from 11 a.m. - 3 p.m, staffed moving to hear students who really connect with students, and empower them to make a by representatives from campus support services and connected with the cause come up positive change in their immediate social network and student groups, who were available to answer questions to the team at our event and express broader community. The campaign focuses on learning, and provide information about their services. their gratitude for raising awareness recognizing and taking action on the campaign’s Five Signs Participants included WSU Health and Wellness Services, for this issue. I think that their message of emotional pain: agitation, withdrawal, poor self-care, Office of Veterans Affairs, Residence Life Social Committee, is something that all of WSU needs personality change, and hopelessness. the Coalition for Woman Students, Mujeres Unidas, To to hear and I was glad we were able Four Murrow students, Meaghan Phelan, Stacey Reynolds, Write Love on Her Arms, Student Veterans Committee, to reach so many students and staff Matt Martin and Elise Locke were selected to be a part Panhellenic and Interfraternity Council. through our ‘Day to Lend a Hand.’” 14 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 15

students connected to internship and job opportunities, and our strong corporate partners like Boeing and the Seahawks, students with Hear It Now, See It Now, Be It Now professional networking and resume building connections. Murrow Beyond AWARDS AND ACHIEVEMENTS Murrow students are regularly featured and granted awards by the American the Classroom Advertising Federation, PRSSA’s Bateman Case Study Competition, the Society of Professional Journalism, the From London rooftop broadcasts during WWII raids, to his exposés of McCarthyism National Academy of Television Arts media and enrich their academic MURROW MEDIA PROPERTIES and Sciences, and the National Student in the early 50s, Edward R. Murrow is known for taking his audience places they and professional lives. Advertising Competition. Each of these had never been and allowing them to experience things they could never imagine. Murrow News 8 is a nightly newscast organizations provides professional BACKPACK ENVIRONMENTAL produced, written, anchored and True to our legacy, the Edward R. Murrow College of locations. “Havana, Pearl of the Caribbean,” will mark networking, career development crewed entirely by students from Communication is dedicated to providing students—the our fourth Global Expedition to this cultural treasure, and real-world experiences that put Murrow students who love nature, the Edward R. Murrow College of communications professionals of the future—this same now open to U.S. Citizens after decades of political and our students at an advantage in the the Earth, and need to be the first Communication. The Murrow News level of inspiration, experience and real-world education. social isolation. A new program, “Epic Stories of Greece,” workplace. Service was created to provide students offers an unforgettable one-month learning experience with experience in creating professional Murrow College encourages students to break free in Thessaloniki, Greece. news stories, as well as to provide from the classroom, offering a real-world Making the information to the public and media experience like no other program in the This year marks our fourth Global Expedition outlets. NWPR and NWPTV are trusted Pacific Northwest. Students can participate world our sources of quality content; students in our fully-funded backpack journalism to Cuba, now open to U.S. citizens after working within these properties or study abroad programs, work with real classroom decades of political and social isolation. get hands-on experience writing, clients in a culminating course, national PR editing, and producing content for a or advertising competition, or join the staff professional, statewide public radio of one of our radio or television properties. to know about groundbreaking and television service. Internships, mentorships and student opportunities to BACKPACK JOURNALISM environmental science can be a part of participate in funded research projects keep students’ the Backpack Environmental program. fingers on the pulse of the communications industry. The Murrow Backpack Journalism program provides INTERNSHIPS Student journalists travel around the a unique opportunity for the most accomplished country and work side-by-side with Our faculty has strong relationships STUDY ABROAD: MURROW GLOBAL EXPEDITIONS students in the college to travel abroad and work in an environmental scientists conducting with major media companies, public international environment. Backpack Journalism students cutting-edge experiments, and have relations and advertising agencies. The mission in May 2017: for students to find their own experience the challenges and benefits of international the opportunity to profile their work. Dedicated Career Services staff keeps stories while immersed in two incredible international travel, may have their work published by professional 16 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 17

outlets including Murrow News Service, Rainier, Murrow graduates are gaining H.S. Wright III - Hearts in Motion News8, Cable 8 Productions, KJEM and understand how they impact the Back Pack Journalism KUGR. Each provide students with world and how the world impacts The Hearts in Motion Backpack experience in producing professional their lives. Murrow students gain Journalism award funds an excep- news stories, as well as to provide this valuable experience through tional Edward R. Murrow of College of information to the public. backpack journalism and faculty led Communication journalism student to expeditions across the world. travel to Guatemala to chronicle the Inland Northwest News Fund work of Hearts in Motion, a nonprofit Diana Broze, through the Cape Flattery Pintak Scholars Endowment dedicated to improving lives in Latin Foundation, generously established Through generous support from several America. this fund to support news reporting Murrow Professional Advisory Board from the Inland Northwest by North- members and more, the first class of JOURNALISM EXCELLENCE: west Public Radio. Focus is on regional Pintak scholars will be selected this RECENT GIFTS IN ACTION Spring. The award will go to those Murrow students who demonstrate The Val E. Limburg Media high standards of objectivity in news Ethics Lectureship and There are reporting and communication and Scholarship Endowment exude integrity in conduct. Fully funded this year through Lori over 10,800 Dankers, Jeff Johnson and many friends Murrow Cougs! Debbi Vanselow Fund of the Limburg family, it is set up to Murrow Philanthropy: Enables the 2017 Murrow Backpack exemplify Val Limburg’s commitment Journalism Program. Vanselow’s gener- to the highest ethical standards in the issues that have national and global osity provides a unique opportunity communication professions through Now More Than Ever implications. for the most accomplished students lectureships and scholarships. in the college to travel abroad and The Murrow name presents an extraordinary and definitive responsibility for Patsy Smullin broadcast excellence the Murrow College of Communication. This is an unprecedented opportunity for students Through Ms. Smullin’s generous Cougs make a difference from across the for all who have a stake in Washington State University. As stated by Edward R. support, WSU Murrow students world - from Japan to London to NYC to Murrow at 1958 the RTNDA Convention, “Our history will be what we make it.” have a live stream hardware box. It enables multiple classes to live LA and Seattle. COUGS ARE ALL IN: GIFTS IN ACTION: Transformational stream a newscast or sports event and YOUR PHILANTHROPY IN ACTION Educational Experiences then gives the Murrow students the work in an international environ- Dave and Sandy Gellatly Excellence ability to embed their works through ment. The backpack journalism trips Endowment Over 24% of all Murrow alumni and friends have made MEDIA LEADERSHIP: RECENT GIFTS IN ACTION YouTube stream on the website. They enable the Murrow College to send Through their strong belief in the a philanthropic investment in the Murrow College (there The Murrow College is home of Northwest Public Radio can also use the box for small live students (in teams) to destinations value of objective journalism and are over 10,800 Murrow Cougs). You are making a and Television. They make a difference in peoples’ lives remote productions. such as Nepal, Greece, Galapagos higher education, they set up this difference from across the world - in Japan to London by informing, educating, and inspiring communities across Islands, Guatemala, Costa Rica, China, fund to be an instrument for others to NYC to LA and Seattle. Closer to home, nearly 50% Over 24% of all Murrow GLOBAL ENGAGEMENT: Sri Lanka and beyond. Students to join them in furthering the educa- of all Murrow alumni and friends are in the greater RECENT GIFTS IN ACTION are equipped with the latest video, tion of aspiring students. It enables Puget Sound and give very generously! Thank you! alumni and friens have made audio and web technology produce students to put journalism objectivity a philanthropic investment in Whether the students are going to multimedia content for blog posts and integrity into practice, while THANK YOU: Your generosity is advancing Edward report for the Spokane Spokesman- from abroad and final projects. They demonstrating the Murrow stand- R. Murrow’s legacy of ethics, innovation and courage the Murrow College. Review or The New York Times, work experience the challenges and benefits ards to which industry professionals through the Murrow College. Since January 2016, many the region. With the support of listeners and viewers they as an account executive at Edelman, of international travel, may have aspire. “We will not walk in fear, one new endowments and funds have been established. can put the world’s culture within everyone’s reach by London or work side-by-side with their work published by professional of another. We will not be driven by Your bold ideas are being put into action. Highlights of educating our children, revealing our world, and sharing environmental scientists conducting media and enrich their academic and fear into an age of unreason if we dig your efforts to drive excellence are below. ideas. Murrow is also home of many student run media cutting-edge experiments on Mt. professional lives. deep in our history… and remember 18 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 19

we are not descended from fearful and retention, professional develop- outstanding communications profes- Fred N. Hogg Endowed Scholarship men, not from men who feared to ment and workforce readiness. sionals while enhancing the Murrow in Communication write, to speak, to associate and College reputation for courage, ethics Established this year, the Hogg scholar- to defend causes that were for the John McCallum Endowed and innovation. These are the values ship will offer a full ride scholarship, moment unpopular.” – this ERM quote Scholarship in Communication championed and exhibited by Jay and to a deserving military or transfer optimizes and demonstrates this fund Murrow grad, prolific author, sports Retha Rockey. students with exceptional academic in action. This fund will enable student star, WWII hero and Tacoma native achievement. Fred Hogg, WSU ’66 was experiences in journalism practice John McCallum was one of the hardest Art Eckman Endowed Excellence a leader amongst his peers in the within the Murrow curriculum. This working celebrity biographers of the Fund in Sports Communication communication department, on the includes giving student opportunities Fabulous ’50s. Pat McCallum, a gifted This fund was created by WSU grad to report in the field and interact with linguist, academic and WWII reporter and football player Colin White as a journalism professionals. established a scholarship through his way for the Cougar Community to estate to honor the life of his brother invest and support Murrow’s sports We have 728 Ethics in Communication John and provide access to education communication learning opportuni- total donors so Project fund through student support. ties and allow students to directly With a generous annual gift, Kali Sakai connect, learn and engage in the far in FY17. work together with The Elson S. Floyd ENGAGEMENT AND OUTREACH: set up this fund to help educate WSU Jay and Retha Rockey Professorship sports industry. Named after one of College of Medicine and health-related #MURROWINACTION students and the public on ethics and The Rockey family, along with Cheri The Colleges most illustrious sports units to improve the health of rural responsibility of the Press. The fund Brennan, Mark Dyce, Christiaan Brown, communicators Art Eckman, this gift football field as a star tackle and on and culturally diverse communities • San Jose Tech Museum – Celebration will enable a series of videos and Janelle Guthrie and Marilyn Hawkins offers the unique chance for Murrow the stage as an award-winning actor. through proactive health communica- with area alumni in collaboration digital content in a PSA style to be have seed funded the Rockey Initia- to partner across units with the WSU Through the generosity of his loving tion messaging and stories. with Harold Frank Institute - Murrow produced in a format featuring top tive. They invite you to join them in Honors College in the promotion of widow Diane and son Wade Hogg, the students working with Carson and faculty and industry leaders. It will also fully funding this important initiative. opportunities to help students learn Murrow College is proud to be able MAKING A DIFFERENCE: Voiland students seek to host a series of lectures with The Professorship will be a leader and prepare for careers in the sports to offer this unique scholarship to ANNUAL GIVING AND ALUMNI • Arizona Murrow Reception - Thank VIP Murrow Award winners, faculty in educating the next generation of communication industry. students in both Everett and Pullman. ENGAGEMENT you Liz and Mike Johnson and industry leaders at WSU Everett • New York City Murrow Reception – (opening later in 2017) for students Keith Jackson Graduate Fellowship • Fall Annual Giving Campaign | Thank you Liz Pritchard and Casey & the public. National recruitment is underway for A Guiding Light for 21st Century Murrow six of best of class students to come Communicators Annual Giving is STUDENT SUCCESS: to WSU in the Fall to explore new up 27% or $12,611 from the same • Palo Alto Murrow Outreach – Thank RECENT GIFTS IN ACTION technologies, production or manage- point in FY 16. you Anna Centrella Thayer and ment practices that serve and promote • Direct mail is up $10,969 ($20,185 Simon Bowers Steele Hoover Student Success a vital and ethical communication over all) • Spokane Fireside Chat with the Endowment profession and industry. • Call-A-Coug has raised $12,183 Dean – Thank you Lori Maricle and Marcia and Thomas seed funded this Patricia McRae endowment in the effort for Cougs • On-line donations are up $13,980 GIFTS IN ACTION: • Seattle and Spokane Murrow “Sports to invest in student success in the ($26,994 over all) Preeminent research, Communication Power hour” – Thank Murrow College. This fund supports • Collectively, in the first six months of teaching and engagement you Colin White and Art Eckman the Dean’s vision to create the Murrow FY 17, we raised nearly $60,000, up Center for Student Success. With a goal CONDUCTING TOP 27% from last year’s nearly $47,000 • Holiday Bowl “outreach and celebra- of Murrow students to be job-ready COMMUNICATION RESEARCH: at the same point in FY 16. tion of Murrow Cougs in Sports” upon graduation, an investment in RECENT GIFTS IN ACTION • We have a 7% annual alumni partici- • Sports trading card pack (highlight programs like the Center for Student pation rate, with 728 total donors Cougs in Sports) Success through the Steele Hoover The Patrick Coolen Health Commu- so far in FY17. That is an average • Young Alumni Group launched Student Success fund, enables Murrow nication Entrepreneurs Endowment gift of just over $80. (thank you Lorie Wagner and students access to industry profes- Established this year in honor of • With only spending $0.07 to raise Sherry Nebel) sionals, Murrow Mentors, Murrow Patrick Coolen, WSU ’73, enables $1, we are seeing a fantastic return Pathways programs for recruitment Murrow College faculty and students to • Tacoma Murrow Night at the Rainiers on investment! Game – Thank you Paul Casey 20 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 21

Everett The Integrated Strategic Communication (ISC) program at Everett continues to grow! As the second largest program at WSUNPSE, ISC currently serves about 60 active students and expects 23 of these students to graduate at the conclusion of the spring semester.

The program continues to build a strong organizations, including AquaSox. Wildini, the interdisciplinary track record with the various IEEE club and Metropolitan Center for Applied STEM-related offerings at Everett. For example, Research and Extension. ISC student Kevin Lamb has been selected In late March 2017, all faculty participated as a Boeing Scholars recipient. As part of the in the second annual Murrow College program, the student worked closely with Communication Day event, which connected faculty member Lucrezia Cuen Paxson to students with professionals in the field create a two-minute promo video for entry through a series of career development into a business plan competition. The video workshops, panels, resume reviews and open documented Boeing Scholars’ work on the discussions. Participants included Boeing VP lightning detection unit FirstStryke. of Communication Sean MacCormack and In addition, program director Brett Atwood Starbucks Editor-in-Chief Kellie Garrett. is actively working with the sequence leads All faculty members also attended and for Software Engineering, Data Analytics and chaperoned 25 students at the Seattle Hospitality Business Management to explore Interactive Conference, held in late 2016. new communication and technology initiatives As part of this effort, students were able including a potential new minor offering for to attend workshops and network directly Everett and potentially other campuses. with executives from several top technology Faculty member Corrie Wilder continues to bring companies including Amazon.com, Google, professional partners into the classroom via Facebook and Microsoft. All registrations COMSTRAT 485 (Public Relations Management (typically valued at $400 each) were comped for & Campaigns). As part of this class, students our students due to a generous grant from the are creating campaigns for numerous local ASWSUE and the event organizers. 22 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 23

Vancouver The Integrated Strategic Communication (ISC) program was officially launched in Vancouver as of Spring 2017.

The much anticipated program was immediately required them to conduct workshops on media able to enroll 32 students to major in the degree. literacy at local middle and high schools, create The program aims to serve at least 50 majors “safety awareness” campaigns for organizations by the end of the first year. In addition, the such as Portland Police and Washington program also has 30 students who are minoring State Department of Transportation, conduct in communication as well as 22 General Studies research and provide insights for WSU majors who have indicated communication as Vancouver’s marketing efforts, and work on one of their areas of study. assorted projects with local non profit agencies. Dr. Elizabeth Candello joined the ISC program The ISC program hosted a panel discussion in as an assistant clinical professor in Fall 2016 Fall 2016 on “media and politics” a week before and brings with her considerable academic the presidential elections. The panel was well and industry experience in public relations. In attended by students and local residents addition the program relies on a small pool and featured prominent personalities from of industry professionals who teach classes the greater Portland Vancouver area. Panel in digital advertising, content creation, and discussions will be hosted every semester: journalism. Classes have also been able to draw the one in Spring 2017 will tackle the issue of upon a wide range of guest speakers from the “media and news credibility” while the panel industry. discussion in Fall 2017 will revolve around ISC students were encouraged to form a club, “sexual assault on women.” “Strategic U”, that helps local non profit agencies with their strategic communication needs. The Vancouver campus was honored to host The student club has over 20 members and is the annual “Murrow Professional Advisory currently working with five clients. The club was Board” in Fall 2016. Meeting attendees were featured prominently in the local newspaper, pleased to hear about the latest Murrow which generated a lot of interest and goodwill College of Communication offering in for the program and the university from the local Vancouver and offered their help and support community. to the program. These new relationships with Most courses offered in the ISC sequence industry professionals have helped facilitate incorporate a group project that emphasizes numerous interactions including a student trip experiential learning and civic engagement. Over to KGW studios in downtown Portland. the last year students worked on projects that 24 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 25

Online BA Murrow’s undergraduate program is going Global

Early in the Spring 2016 semester, Murrow College combined efforts with Academic Outreach & Innovation to collaboratively present a proposal to extend a bachelor’s degree offering into the Global Campus learning environment online. The sustained success of the online master’s program and increasing demand for digital content, advertising, and public relations strategy in today’s job market are strong indicators of the potential of this offering for a student base that is looking for remote education options. Clinical Assis- tant Professor Ryan Risenmay headed up the initiative to develop a model for the Integrated Strategic Communication (ISC) bachelor’s degree that

The proposal is approved by WSU Faculty Senate, the Board of Regents and sent to the NWCCU for accreditation approval.

maintains the same level of noteworthy learning outcomes and practical application as demonstrated in the college’s on-campus offerings. The proposal has been reviewed and approved by WSU Faculty Senate and the Board of Regents, and has now been sent to the Northwest Commission on Colleges and Universities (NWCCU) for accreditation approval. Should that final approval be received by the end of April, Murrow and AOI will both begin marketing the new online degree offering. There is a positive outlook indicating that, in addition to new students that can be recruited into the program, many existing WSU online students may also find this new program to be an attractive option for their undergraduate degree of choice. 26 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 27

Online MA The Edward R. Murrow College of Communication online MA in Strategic Commu- nication degree program is designed for those who want to excel in advertising, 70 alumni are working across various industries including high tech, public relations, corporate communication, and communication management. Online MA entertainment and events, nonprofit sector, political communica- tions, science communications, health communications, human ties (>25 enrolled in each course) — ensuring students The Online MA Strategic Communication program Alumni By The resources, multimedia journalism and government relations celebrates its third anniversary in spring 2017 — a receive personal attention and peer collaboration, Alumni undergraduate degrees span across 37 disciplines including journey from just 16 students enrolled in the program, while limiting faculty overwhelm. This managed growth Numbers communications, business, education, English, journalism, to more than 128 active students registered and plan coincides with revenue objectives; resource sociology, information technology, marketing and more engaged across 10 courses. Throughout the evolu- management; and creating a culture of research, tion of this program, our priorities remain rooted in learning and advancement. • 10% work for national brands (including Microsoft, Boeing, the quality of curriculum design and Hewlett-Packard, Yesler and hibu) delivery, personalized attention in “Our priorities remain rooted in... • 10% are active or recently retired military advising and mentoring, faculty training • 15% of alumni hold positions with national or international and orientation in development and creating a culture of research, responsibility in government relations, political communica- execution of content in the digital space, tion and outreach and ensuring we provide our online learning and advancement.” professional master’s degree students • 50% of alumni hold leadership titles in communication roles with valuable content, instruction, counsel and experi- Beginning with our debut graduating class in the fall of (manager, director, senior director) ence. 2014 to fall 2016, we have 70 MA Strategic Communi- • 50% of alumni work in the nonprofit sector including higher With these goals at the forefront, we are applying an cation graduates representing more than 5 countries, education, healthcare, associations and government (city, intentional and strategic approach of managed growth 19 states and 47 cities across the U.S. county, state, federal) (15 to 20 new admits/semester) and course capaci- • 85% actively work in the field of professional communications 28 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 29

Curriculum Updates The year 2016 brought many curriculum updates and new courses to Murrow College. Among the highlights:

• New ISC Vancouver program debuts: After • New courses: Several new courses made their a successful debut in Everett, the Integrated debut in 2016. Among the new offerings are: Strategic Communication (ISC) program was • Data Visualization for News and Sports further extended to the WSU Vancouver (COM 475), taught by Lisa Waananen campus. Led by program director Dr. Nanu Iyer, the program already has XX students • Narrative Storytelling for Causes enrolled in the first year. and Brands (COM 475), taught by Lisa Waananen • New online BA approved: The ISC program will continue to expand in 2017 with the fall debut • Sports and the Media (COM 225), taught of an all-new online-only BA offering. by Ben Shors • New Risk and Crisis Communication • Communicating Science and Technology major: In fall 2016, the new Risk and Crisis (COM 400), taught by Bimbi Irom in Communication major debuted within the Pullman and Lucrezia Cuen Paxson in Communication and Society sequence. Everett • New Sports Communication minor: • Trends in Human Computer Interaction Paperwork has been submitted for a highly- and New Media (COM 475), taught by anticipated new Sports Communication minor, Yujung Nam which is scheduled to begin during the spring • Organizing for Social Change (COMSOC 2018 semester. 326), taught by Myiah Hutchens • New Health Promotion minor: Another minor • UCORE capstone approvals: Two of our in the works is Health Promotion, which is classes were approved as UCORE capstone expected to begin in fall 2018. courses: Stereotypes in Communication (COM 471) and Intercultural Communication and Globalization (COMSOC 421). 30 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 31

Technology The Digital Classroom Building is envisioned as technology rich, providing robust systems and flexible infrastructure to accommodate the rapid pace of technology changes.

The facility will position Washington State Further, we have purchased a device that University to accommodate student population improves the visibility of the local classroom growth, energize and enable students and when faculty have guest lecturers in over faculty, and address the tremendous advances that have been made in understanding the way students learn. Technology accommodates Here’s the breakdown: and motivates students to • Twelve general university classrooms engage deeply in learning. • Three active learning classrooms with student centered technologies web conferencing. It improves local audio • One lecture hall in the round, seating 280 and video by “fooling” the local computer into students thinking that a professional/prosumer camera is actually a webcam. • Videoconference capable classrooms Finally, we are in our second year of using a • Various support spaces in the building for device that allows news students to report faculty and student including: Student Skills from a remote location using cell phone Studio, Faculty Innovation Studio, Media technology in order to pass audio and video. Innovation Lab, Design Studio, and Academic Students plug their camera into the device and Resources/Tutoring. it streams audio and video back to the studio. • Faculty Hoteling office for temporary touch- The innovative technology available to faculty down spaces for faculty teaching in the continues to help motivate students to engage building, holding office hours, prepping, etc. deeply in learning. 32 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 33

TOP10 RESEARCH PROGRAM

TOP 2% HIGHER ED RESEARCH COMMUNICATION PROGRAMS 1 Research at Murrow TOP ⁄3 NUMBER OF CITATIONS During the past decade, The Edward R. Murrow College of Communication has OF ARTICLES BY FACULTY consistently ranked nationally for research publications and submissions. We are committed to producing high quality scholarly research.

RANKINGS RESEARCH AND LAB FACILITIES # • Ranked as a top ten research program in 21 of 99 • Technology-enhanced Focus Group Lab research areas by Communication Institute for • Media Viewing Lab 20 Online Scholarship (CIOS) • Communication, Emotion and Cognition Lab OF 83 IN • Ranked within the top 2% (12/539) of communication RESEARCH OUTPUT programs for higher education research and • 26-station Digital Research Lab development expenditures, according to the 2015 NSF Higher Education Research & Development RESEARCH IN THE EDWARD R. MURROW (HERD) Report COLLEGE OF COMMUNICATION # • Ranked in the top one-third of communication The Edward R. Murrow College of Communication programs for number of citations of articles by at Washington State University is ranked as a top 15 faculty members (Allen, Maier, & Grimes, 2012) ten research program in 21 of 99 research areas by OF 83 IN • The National Research Council Assessment of the Communication Institute for Online Scholarship STUDENT DIVERSITY Research-Doctorate Programs (2010) indicates (CIOS). It is a Tier 1 program for communication the Murrow doctorate program is #20 of 83 research concerning advertising, substance abuse communication programs in research output and prevention, and literacy (media literacy), a Tier 3 #15 of 83 programs in student diversity. program for sexuality (sexual health) and radio, and 34 | EDWARD R. MURROW COLLEGE OF COMMUNICATION 2017 STATE OF THE COLLEGE | 35

a top 10 research unit in a variety number of citations of articles by and media influences are far technology in contributing to focus on effective collaboration • Parent-child communication of areas including media and faculty members (Allen, Maier, & reaching and not bound by healthier people and societies. and communication with multiple about media and health children, broadcasting, political Grimes, 2012). geographic boundaries, Murrow Their research helps produce stakeholders, including local and • Media literacy to promote elections, politics and government Murrow faculty members study faculty members’ research understanding and positive at-risk populations on issues such healthy decision making and regions of the world including communication using a variety examines issues that span the change in key health areas such as water and energy conservation, Africa, Asia and the Middle East. of methods with an emphasis on globe. Whether people are as obesity reduction, alcohol environmental sustainability and The 2015 NSF Higher Education social science and quantitative communicating about health, abuse prevention, sexual stewardship. EXTRAMURAL SUPPORT Research & Development (HERD) research. Many research efforts international and public affairs, assault reduction, sexual health Media, society and politics. Murrow faculty research is Report ranked the Murrow College span content areas in ways that or science and the environment, promotion, and related topics. Murrow faculty members examine funded by a number of national of Communication within the top are unique, even as they overlap Murrow faculty are at the forefront Science and environmental issues concerning the role of agencies including the National 2% (12/539) of communication and share similarities. College conducting leading research communication. media and communication Institutes of Health, United States programs for higher education faculty study the ways humans concerning each of these and technology in public affairs. This Department of Agriculture, United related areas: Murrow faculty members examine research and development communicate—interpersonally, as issues related to a healthier planet includes examining the role of States Department of Education, expenditures. An independent part of groups and organizations, Media and health promotion. shaped by current thinking in individuals’ exposure to counter- Washington State Division of group of scholars ranked and as a society using digital Murrow faculty members examine crisis, risk and environmental attitudinal information in political Alcohol and Substance Abuse, and Murrow in the top one-third of technology and media. In addition, the role of media and digital communication. Research projects decision making and behavior and the Washington State Alcohol and communication programs for because digital communication the influence of media on trust in Drug Abuse Research Program. government. For example, Amanda Boyd’s research focuses on improving the communication of health THE MURROW CENTER and environmental risks to rural FOR MEDIA & HEALTH and indigenous populations. PROMOTION RESEARCH She works with the Inuit in the The Murrow Center for Media & Canadian Arctic to evaluate and Health Promotion Research in improve messaging about the the Edward R. Murrow College of risks from contaminants (e.g., Communication at Washington mercury, lead) and the benefits State University examines how of healthy activities (e.g., eating people use media messages in traditional foods). Her research is their decisions about health, funded by the Canadian Institutes and how health promotion of Health Research, the Northern practitioners can maximize the Contaminants Program (Canada) effectiveness of health messages and the National Institutes of targeting young people and their Health. Erica Austin is the PI for families. The Center’s work is a $2.5M, 5-year research and intended to help individuals and extension project (FoodMania) health professionals use media that tests whether a family based most effectively to facilitate media literacy curriculum improves informed and healthy decisions. parents’ media management The Murrow Center faculty skills and decreases youths’ members study the following susceptibility to appealing but areas: unrealistic food marketing. • Media effects and strategies to FoodMania is the first media prevent alcohol and drug abuse literacy program that provides sessions for parents and youth to • Use of media to reduce sexual attend together with the purpose assault and promote healthy of improving the home food sexual relationships environment and food choices. • Digital media, health and Funding is provided by the USDA well-being AFRI Childhood Obesity Prevention Program. PO Box 64350 Pullman WA, 99164-2520 (509) 335-1556 murrow.wsu.edu