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Visionaries foresee the future and are better prepared to usher in tomorrow. It is the same with organizations that pursue excellence. They analyse developing trends, anticipate and engineer transformation and capitalize on forthcoming opportunities. In the process, they don’t just make the most of the future, but give shape to it. We are proud to say that this year Godfrey Phillips India has invested in the future of people, profit and the planet with new projects and social initiatives. In the near future, the efforts will bear fruit, benefiting the company, the shareholders, and above all, the common man. DOMESTIC BUSINESS While this year Godfrey Phillips India fortified its traditional strengths, the company also forayed into new markets and categories with brand launches. The initiatives were well received giving credence to the belief that the best way to manage the future is to create it. Pan Vilas After three years of extensive research on product development andnd consumer understanding, Godfrey Phillips India successfully testest launched Pan Vilas in four key markets. Godfrey Phillips India was able to develop a Magnesium Carbonate-freeree pan masala which is compliant to the stringent requirements of PFAFA rules. The state-of-the-art plant specially set up at Baramati employsoys some of the world’s most advanced food processing technologiesies including an imported supari multi-cleaning and processing unit, a Marlboroo Four Square cutting-edge supari uniform-roasting unit and high-tech packagingng machines. Further, the sales and marketing strategies, based on in-depthpth Godfrey Phillips India has an arrangement with This year, the brand lay emphasis emp on connecting consumer, competitor and trade understanding, raised the bar in the wwayay Philip Morris International to manufacture and with consumers through innovative ideas and the category is traditionally marketed. distribute their brands, including the iconic focused on strengthening its brand image. The success in meeting the strict test launch metrics and the overwhelmingerwhelming response to Pan Vilas ffromrom both Marlboro brand of cigarettes. Available at selected Leveraging the advancements in technology, consumers and trade has given Godfrey Phillips India the confidence for a national rollout in 2010-11. cities in India in approximately 65,000 retail Four Square introduced a Limited Edition Series outlets, the brand has 7 variants including the with an innovative pack design that had, for the recently launched Marlboro Gold Advance. The first time in India, a complete tactile look and feel. Marlboro portfolio has seen a growth rate of over In the eastern front, Four Square Fine Blend gained Twenty Four Seven 30% since the strategic alliance. strong momentum post launch last year and is well on its way to becoming a dominant player in the market. Overall, the franchise delivered a steady Godfrey Phillips India diversified into retail segment with the launch ofof performance and with new initiatives planned for Twenty Four Seven Stores. Open round-the-clock selectively, theseese Red & Whitete near future, Four Square is steadfast in its effort to convenience stores serve as a one-stop destination that offers a varietyy ooff bring delight to the consumers. products and services, including groceries, ready-to-eat world cuisine,ne, Red & White’s growthgrowthh sagasaga continued with wide assortment of beverages, pharmaceuticals, cosmetics and personalnal improved performancemance year oon year – both in care, music and movies, magazines, domestic and international courierier existing and newnew ggeographies.eograph The brand services, Kodak instant photo development, credit card and utility billsills strengthened its imagemage equity wwith consistent and payment, prepaid mobile phone recharge facility, movie tickets eetc.tc. innovative initiativesatives in papackagingc (Limited Twenty Four Seven Stores, currently located in the central areas of Delhi,hi, Edition Packs), merchandisingerchandising aand visibility. With INTERNATIONAL BUSINESS have already found wide acceptance. steady performance,ce, focused cconsumero initiatives and relentless productoduct imimprovements,provem the brand’s endeavour is to keep on enenhancingh its value Godfrey Phillips India performed well in the proposition to consumers.nsumers. international market, with a turnover of Rs. 109 crore in 2009-10, clocking a healthy Tea City growth of 53% over the previous year with a 77% volume growth and 84% value growth in The tea business saw several new initiatives and remarkable growth thishis Cavanders cigarette exports. Our international division also year too. opened six new markets in East Europe, Australia, Tea City continued its progression in portfolio development, brandnd This year markeded a major milestone in the South America, Southeast Asia and Central launches, packaging makeovers and format introductions in 2009-1010 longstanding history of Cavanders – one of the America adding to their significant areas of too. Domestic business sustained the trend with a volume growth of oldest and the most trusted brand from the operations. 7.8% at 6,271 tons (as compared to 5,815 tons) and value growth of Godfrey Phillips India stable - with the launch of 30% at Rs. 95 crore (as compared to Rs 73.07 crore), ahead of overallrall Cavanders Gold and Cavanders Special. industry performance. Retail audit (AC Nielsen) figures place Tea City iinn Cavanders Gold was launched in the existing the top 10 national packaged brands and it has been rated in the topp 5 markets whereas Cavanders Special was contributing players in modern trade. introduced in the new market of Tamil Nadu. This year witnessed the launch of Super Cup Duet as an extension ofof Keeping view of the changing needs of the Super Cup, in a new avatar of premix of granular and Darjeeling tteaea consumers, the new variants have been specially leaves. The pack graphics highlight this product property. Clutter breakingeaking festive packs in Samovar for Eid and crafted to perfection to offer a unique value Super Cup for Pongal were introduced. All these developments and continuedti d iinitiatives iti ti hhave lled d to t a positive iti proposition to the consumers. growth of all portfolio segments. DOMESTIC BUSINESS While this year Godfrey Phillips India fortified its traditional strengths, the company also forayed into new markets and categories with brand launches. The initiatives were well received giving credence to the belief that the best way to manage the future is to create it. Pan Vilas After three years of extensive research on product development andnd consumer understanding, Godfrey Phillips India successfully testest launched Pan Vilas in four key markets. Godfrey Phillips India was able to develop a Magnesium Carbonate-freeree pan masala which is compliant to the stringent requirements of PFAFA rules. The state-of-the-art plant specially set up at Baramati employsoys some of the world’s most advanced food processing technologiesies including an imported supari multi-cleaning and processing unit, a Marlboroo Four Square cutting-edge supari uniform-roasting unit and high-tech packagingng machines. Further, the sales and marketing strategies, based on in-depthpth Godfrey Phillips India has an arrangement with This year, the brand lay emphasis emp on connecting consumer, competitor and trade understanding, raised the bar in the wwayay Philip Morris International to manufacture and with consumers through innovative ideas and the category is traditionally marketed. distribute their brands, including the iconic focused on strengthening its brand image. The success in meeting the strict test launch metrics and the overwhelmingerwhelming response to Pan Vilas ffromrom both Marlboro brand of cigarettes. Available at selected Leveraging the advancements in technology, consumers and trade has given Godfrey Phillips India the confidence for a national rollout in 2010-11. cities in India in approximately 65,000 retail Four Square introduced a Limited Edition Series outlets, the brand has 7 variants including the with an innovative pack design that had, for the recently launched Marlboro Gold Advance. The first time in India, a complete tactile look and feel. Marlboro portfolio has seen a growth rate of over In the eastern front, Four Square Fine Blend gained Twenty Four Seven 30% since the strategic alliance. strong momentum post launch last year and is well on its way to becoming a dominant player in the market. Overall, the franchise delivered a steady Godfrey Phillips India diversified into retail segment with the launch ofof performance and with new initiatives planned for Twenty Four Seven Stores. Open round-the-clock selectively, theseese Red & Whitete near future, Four Square is steadfast in its effort to convenience stores serve as a one-stop destination that offers a varietyy ooff bring delight to the consumers. products and services, including groceries, ready-to-eat world cuisine,ne, Red & White’s growthgrowthh sagasaga continued with wide assortment of beverages, pharmaceuticals, cosmetics and personalnal improved performancemance year oon year – both in care, music and movies, magazines, domestic and international courierier existing and newnew ggeographies.eograph The brand services, Kodak instant photo development, credit card and utility billsills strengthened its imagemage equity wwith consistent and payment, prepaid mobile phone recharge facility, movie tickets eetc.tc. innovative initiativesatives in papackagingc