Assessing the Effects of the Bell – Astral Acquisition on Media Concentration in Canada
Broadcasting Notice of Consultation CRTC 2013-106 Item 1 – Application by Astral Media Inc. 2013-0244-7 PIAC/CAC/COSCO/NPSCF/OC – Appendix 1 – 5 April 2013 Page 0 Assessing the Effects of the Bell – Astral Acquisition on Media Concentration in Canada by Dwayne Winseck, Ph.D. Professor, School of Journalism and Communication, Carleton University, Ottawa, Canada Prepared for the Public Interest Advocacy Centre, Consumers' Association of Canada, Council of Senior Citizens' Organizations of British Columbia, National Pensioners and Senior Citizens Federation, and Option consommateurs for the Canadian Radio-television and Telecommunications Commission’s Hearings on the proposed acquisition of Astral Media Inc. by Bell Canada Enterprises to be held in Montreal, QC, May 6, 2013 April 5, 2013 Broadcasting Notice of Consultation CRTC 2013-106 Item 1 – Application by Astral Media Inc. 2013-0244-7 PIAC/CAC/COSCO/NPSCF/OC – Appendix 1 – 5 April 2013 Page 1 Abstract and Executive Summary This study has been prepared for the Public Interest Advocacy Centre to support its intervention at the CRTC hearings on the proposed take-over of Astral Media by BCE (Bell). This is a new proceeding that differs in some significant ways from Bell’s bid to acquire Astral Media last year that was denied by the CRTC. Notably, Astral asserts that “considering the significant divestitures proposed herein, there should not be any concerns relating to the share of revenue a combined Bell-Astral would have” (para 29, p. 30). This submission argues that the transaction deserves very close scrutiny. Based on a systematic and comprehensive body of evidence covering the Canada-wide, French- and English-language TV, Radio and other media markets from 1996 until 2011, its key findings can be summarized as follows: • a successful bid by Bell to acquire Astral would place it at the top of the ranks in radio, with 106 radio stations and revenues estimated at $463 million, or just under 24 percent of the national market (after divestitures).
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