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BEGINNER CREATION TOOLS SPECIFIC to FOOTWEAR DESIGN Ruben Eriksson - Project Report | MFA Advanced Product Design | Umeå Institute of Design 2019

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BEGINNER CREATION TOOLS SPECIFIC to FOOTWEAR DESIGN Ruben Eriksson - Project Report | MFA Advanced Product Design | Umeå Institute of Design 2019 BEGINNER CREATION TOOLS SPECIFIC TO FOOTWEAR DESIGN Ruben Eriksson - Project Report | MFA Advanced Product Design | Umeå Institute of Design 2019 1 INTRO 01 DEVELOPMENT 05 Abstract 6 Curriculum 66 Background 7 Scenario 68 Collaborations partners 8 Product family 70 Opportunities 9 Boards 72 Ideation templates 74 RESEARCH 02 Prototypes templates 75 Ideation last+shell 76 Prototypes last+shell 77 Global footwear market 12 Linework 78 Main reason 13 CAD 79 Trends 14 App 80 Brands + society 16 Branding 81 “The best kept secret” 18 Problem 19 Pensole 20 RESULT 06 Investment 21 Social media 22 First Aid Kicks 84 Where to start 24 Sketch templates 86 Current tools 25 Shell patterns 88 Survey 26 Educational soft last 90 Interviews 28 Sketch overlays 92 Students 29 Process 94 Sharing 30 App 96 Education 31 Context 98 INDEX Exhibition 100 ANALYSIS 03 Reflections 102 Conclusions 34 FINALE 07 User focus 36 Project placement 37 Schedule 106 Stakeholders 38 Special thanks 108 Goals 40 Wishes 40 IDEATION 04 How might we 44 Adidas workshop 45 First steps 46 UID workshop 47 User talks 48 Midgårdsskolan pt.1 49 Workshop result 50 2D to 3D 51 Concept 1 52 Concept 2 54 Concept 3 56 Concepts into steps 58 Expert evaluation 60 Midgårdsskolan pt.2 61 Workshop results 62 Student evolution 63 2 3 Presentation of background and objectives of the project to give a clear overview of the topic. Collaboration partners are introduced and their specific 01INTRO roles in the project are defined. 4 5 ABSTRACT BACKGROUND Footwear culture is a global phenomenon, and the The aim of this project was to investigate how to For my thesis project I wanted to explore and This project is also based on personal experience, urge to know how you actually design footwear is make knowledge more accessible, educational investigate how a future creation tool or platform since I am currently pursuing my own career as a rising. Online you can find questions about how and affordable, by working closely with users for the footwear design sector could look like. My product designer with focus on footwear design. you become a footwear designer – questions and experts. To create tools that can inspire others goal is to explore how this creation tool could I been through all the complicated and mysterious without any answers. The sector offers limited to start designing footwear, focusing on basic engage users in a creative process. It will give me steps on the path to enter the world of footwear education and tools – and there is no real starting principles – just like a first aid kit. the chance to work with up and coming creators design. point, or a place to learn the basics. of a new generation, as well as professionals during process of this topic, and hopefully improve I saw this project as a chance to offer other people the availability and knowledge when it comes to the starting point that myself, and friends of mine, creating footwear. didn’t have. A chance to make a difference in an industry in need of it. One current problem within this sector today is lack of information and guidelines for people in the early stages of building an interest for designing footwear. We live in a time when footwear is more popular than ever, but the path into the industry – to actually start designing these products – is still hidden. Today there is only one school in the entire world that teaches footwear design specific courses. 6 7 FEEDBACK COLLABORATION OPPORTUNITIES To be able to get as much information about this Pensole – the only footwear design specific school The opportunity here is to tell the world that this During this project I also want to investigate if it topic as possible I want to work with as diverse in the world – is also going to be a collaboration profession exist – and on a wider scale, showcase is possible to capitalise on contemporary cultural stakeholders as possible. From the professional side partner in this project. They will assist with important that creative professions exist. During the thesis I movements to further spread creativity. With that I I will have a close collaboration with the Footwear knowledge about both footwear and education. will work with creators in different stages of their refer to the ever growing sneaker culture that has Running Department at Adidas HQ in Germany, Depending of how the final outcome of this project careers, footwear designers and product designers become a strong popular cultural phenomenon where I will perform workshops and brainstorm will come out, this school is interested in producing – just to be able to research what kind of creative during recent years. Is this ”culture” changing the sessions during the project. this tool, to get it out on the market. tools that are used for different purposes, to really way a younger generation look at footwear as a narrow it down to the foundation of design, in product, and could this be of relevance for a new I will be able to work with the whole footwear My main contact will be D’Wayne Edwards, order to find the common starting point for design/ creation tool? design team, taking advantage of a broad founder of the school, and former design director at creative processes. spectrum of experiences and backgrounds within Nike and Jordan Brand in the US. With new demands of experience and sustainability footwear creation. The idea is that this product will function as a when it comes to products, that will surely effect gateway into a creative process, no matter if the the future of creation processes. And this topic is end goal is to become a professional footwear also something that could be linked to the UN goal designer or not. To educate about basic knowledge number 12: Ensure sustainable consumption and when it comes to footwear, correct proportions, production patterns. perspective, etc. An entrance and a spark to something bigger, to teach about creativity and In general, this cultural movement is strongest in future career choices. exposed areas around the globe. Especially in the US, where a lot of homicides are directly related to Looking at UNs list of Sustainable Development sneaker violence. In areas where it’s to expensive Goals, we will find Education in 4th place. My to go to any kind of art schools, or maybe people aim is to try to meet their goals and desires, simply don’t know that these opportunities exists. while working with this project. Even while most Could creativity play a mayor role in these areas for of their points regard proficiency in reading and the better? mathematics, I believe that creativity too is very important to teach and to advertise. This is why I believe that this project is relevant for society – that you can showcase a creative “Ensure inclusive and equitable quality education process through the creation of a product that and promote life-long learning opportunities for all” everyone can relate to. You don’t have to be the biggest ”sneakerhead”, but most of us has some This quote really stood out for me while reading kind of relation to shoes, and I find that story really through the “Education matters” on UNs site, and interesting. this is really something I want to achieve with my project – a product that makes it possible for On a wider scale I want to do research and map everyone to join and learn about something new no out different product universes. How could a eco matter age or interest. system and a omni channel look for a product like this. What are the relationships and how does this product connect with the users’ life, the society and the planet. 8 9 The research phase consisted of desktop research and user interviews. A survey was made to get detailed input from professionals. 02RESEARCH All this knowledge was later summarized. 10 11 GLOBAL FOOTWEAR MARKET MAIN REASON The global footwear market is one of the fastest The increasing preferences of consumers towards One of the main reasons that the global footwear In the 1970s, New Yorkers in the basketball and growing market there is today, and is expected online medium are driving the sales through online market is increasing, is the rising sneaker popularity. hip-hop community changed the perception of to turn over $371.8 billion by 2020. Increasing retail websites. Retail stores offer a superior buying The rising demand for fancy, trendy yet comfortable sneakers from sports equipment to tools for cultural disposable incomes and changing lifestyles are experience to the customers, compared to online footwear among all age groups is a key factor expression. some key factors that influence the market growth. sales, thereby acting as the dominant mode of sale driving the global footwear industry. (1) (1) channel. Sneaker collectors, called “sneakerheads”, regard Since its invention in the 19th century, through sneakers as fashionable and valuable items. The global footwear market is segmented by type of This is leading towards a future where omnichannel sports, footwear has been about much more than Sneaker companies encourage this trend by footwear, end users of footwear, various platforms retail strategies will dominate. athletics – conveying ideas about national identity, producing rare sneakers in limited numbers, often at for sale of footwear, material used, and their sales class, race, and other forms of social meaning. (2) very high retail prices. across various geographies. $371.8 SNEA- BILLION KERS (1) https://www.alliedmarketresearch.com/footwear-market (2) https://www.theatlantic.com/entertainment/archive/2016/12/sneakers-have-always-been-political-shoes/511628/ 12 13 TRENDS CUSTOMIZE The sneaker culture has been around for a while, Another growing trend is DIY (do it yourself), which and through the years there have been many trends is spinning-off of customizing your sneakers.
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