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September 13 - 15, 2015 Table of Contents 2015 SPONSORSHIP DECK D.I.C.E. EUROPE W HOTEL, BARCELONA SEPTEMBER 13 - 15, 2015 TABLE OF CONTENTS 6 ABOUT 8 NOTABLE PAST ATTENDING COMPANIES 9 PAST SPONSORS 10 2014 MARKETING AND PR OVERVIEW 11 MEDIA 12 SPONSORSHIP PACKAGES JASON CHAYES BLIZZARD ENTERTAINMENT 3 J.J. ABRAMS, GABE NEWELL BAD ROBOT, VALVE D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit is an exclusive conference, gathering the brightest minds in interactive entertainment to explore the creative process and discuss the ideas and innovations that drive the industry forward. D.I.C.E. is a premier networking event where, in addition to top-tier programming, attendees are provided maximum opportunity to form lasting professional connections. Our flagship event is the D.I.C.E. Summit in Las Vegas during the month of February where we also host the industry renowned D.I.C.E. Awards celebrating the best in interactive entertainment. Past Summit speakers include JJ Abrams, Gabe Newell, Todd Howard, and Brandon Beck, to name a few. D.I.C.E. EUROPE D.I.C.E. Europe, now in it’s third year, will be hosted September 13-15, 2015 at the W Hotel Barcelona, Spain. This 3 day event will make the most of the stunning surroundings, offering a relaxing, resort atmosphere in which attendees will be treated to insightful speaker programming and an intimate exchange of ideas. Attendees will participate in round table discussions hosted by top talent revolving around topical issues affecting the business and the art form. Attendees are encouraged to bring their spouse/significant other to participate in events such as tours of the Gothic Village and the Picasso Museum along with several networking events guaranteed to be great fun and part of an unforgettable experience. THE ART OF ENGAGEMENT For this year’s conference, we will be exploring the theme of The Art of Engagement. Ours is an art form defined and elevated by engagement — the prowess and talent to acquire and retain enthusiastic fans, to intrigue and engross with new or venerable experiences and technologies, and to lead and engage from within, in order to extend our ability to immerse audiences at-large. For D.I.C.E. Europe, we will explore the magical and sometimes elusive Art of Engagement – the varying ways we enlist and enrapture others as we build the entertainment medium of the future. 6 7 NOTABLE PAST ATTENDING COMPANIES 2K Games Havok Penny Arcade 343 Industries High Moon Studios Playdom/Disney Interactive 505 Games High Voltage Software, Inc Playspan/Visa Inc. Activision Hi-Rez Studios Qualcomm Amazon IGN Entertainment Rebellion Apple Insomniac Games Rovio Entertainment Ltd Aspyr Media Intel Corporation SEGA Europe Ltd Avalanche Studios Jagex Ltd Sony Computer Entertainment Bethesda Game Studios Kabam Square Enix, Inc. Bioware LEGO Group Sumo Digital Ltd. Blizzard Entertainment Microsoft Corporation Telltale Games Capcom Microsoft Studios Tencent Electronic Arts MLB Advanced Media thatgamecompany Epic Games MOGA Trion Worlds Foundation 9 Entertainment MTV Networks Turtle Beach Frima Studio Nexon America Ubisoft Annecy Gameforge Nickelodeon Ubisoft Montpellier Gameloft Ninja Theory Ubisoft Paris Gearbox Software Nintendo Valve Corporation Google NVIDIA Wargaming GREE Obsidian Entertainment Warner Bros. IE Halfbrick Studios OnLive ZeniMax Online Studios Hansoft OUYA Zynga 8 2014 SPONSORS 9 2014 MARKETING AND PR OVERVIEW Media Views We are pleased to once again partner with PMC and Variety as the official media partner of the D.I.C.E. Summit sessions. D.I.C.E. Summit 2015 1,367,000+ total media views for DICE 2015 Summit and Awards on Twitch.tv and Youtube. D.I.C.E. Europe 2014 134,720 unique visitors to Twitch.TV stream 300,100 D.I.C.E. Europe Twitch.TV page views Public Relations The communications team secured 1,932 hits for the 2015 D.I.C.E. Summit and the 18th Annual D.I.C.E. Awards, for a total of 1.19 billion impressions, including press release reposts. Coverage of the 2015 D.I.C.E. Summit and Awards resulted in a 44% increase in impression numbers in comparison to 2014. Here’s what people are saying about us… “To me, D.I.C.E. is like the watering hole of the industry. Executives from rival publishing houses and enemy platforms laugh and party it up with each other as if they were the best of friends.” Dean Takahashi VentureBeat “The presentations at the annual D.I.C.E. Summit are meant to be something like the video game industry’s version of TED talks, big-think speeches meant to inspire game makers with new ideas.” Chris Kohler Wired “This is by far my favorite event of the year, every year.” Shuhei Yoshida Sony’s Worldwide Studios for Sony Computer Entertainment Inc. “Walk down the hall and you will see people who have been heavy hitters in the games community for ten or twenty years… the crème de la crème, that’s who’s here.” Mark Cerny Cerny Games “D.I.C.E. offers game developers, big and small, the special opportunity to pull together as artisans and celebrate each other’s remarkable contributions to the industry. I am proud to be an active contributor and a fan.” Andrew Sheppard GREE “D.I.C.E. is my favorite event. It’s the right size, it’s the right tone.” Todd Howard Bethesda Game Studios “This is a very powerful group of minds.” Randy Pitchford Gearbox Software SOCIAL MEDIA (numbers as of Feb. 2015) We created a comprehensive digital media campaign, focused on creating brand awareness and building excitement through social media channels, partners’ cross-promotion and unique content. Notable social media highlights from our 2015 D.I.C.E. Summit and Awards: • #DICEAwards trended in the US on Twitter during the live Awards show for the third year in a row along with notable related trends including Pioneer Award Winners ‘Al Alcorn’ and ‘Ralph Baer’ • Tripled our social media potential impressions and doubled our engagement from 2014 to 2015 • Gathered over 48 partner companies, ranging from gaming enthusiast sites to game developers and publishers, to assist in cross-promotions and giveaways 10 MEDIA The Academy, D.I.C.E. Summit and D.I.C.E. Awards enjoyed editorial coverage in these local, regional & international media outlets, including: National Consumer Press All Things D Nerdist Industries Variety Associated Press The Los Angeles Times VentureBeat Digital Trends The New York Times The Verge Engadget Reuters Wall Street Journal Forbes Time Wired MTV Gametrailers Univision Las Vegas Review-Journal USA Today Gaming Media Ars Technica Game Developer Magazine Kotaku Curse Game Fly/Shacknews Machinima Destructoid Game Informer Magazine Pelaaja EDGE Magazine Games Industry.biz Polygon Electric Playground, The GameSpot.com The Penny Arcade Report (Greedy Prod.) Giant Bomb Rock, Paper, Shotgun Electronic Gaming Monthly IGN.com VG247 (EGM) Igromania Yahoo! Games Escapist Magazine Joystiq Gamasutra Killscreen 11 2015 SPONSORSHIP PROGRAM AND RATES Sponsorship Level Breakdown D.I.C.E. Europe Rate Title Sponsor $ 80,000 Platinum Sponsor $ 30,000 Opening Night Party $ 35,000 Closing Night Party $ 35,000 Gold Sponsor $ 20,000 Ham & Wine Pairing $ 25,000 Breakfast Sponsor $ 25,000 Lunch Sponsor $ 25,000 Welcome Cocktail Reception $ 10,000 Silver Sponsor $ 15,000 Picasso Museum and Gothic City Tour $ 15,000 Beach Essentials Tote $ 15,000 D.I.C.E. Europe Lanyard $ 15,000 D.I.C.E. Hoodie $ 15,000 D.I.C.E. T-shirt $ 15,000 Hotel Key Card $ 15,000 Wi-Fi Sponsor $ 15,000 EU Phone Charging Kit $ 15,000 Paid sponsorships above include: • The opportunity to provide a gift/promotional item in the official D.I.C.E. bag • Sponsor logo on D.I.C.E. website linked to sponsor’s site • Sponsor logo during D.I.C.E. Europe live web stream • Branded premiere signage throughout the conference area, in all peripheral materials, and in all relevant press 12 BRANDON BECK RIOT GAMES D.I.C.E. EUROPE TITLE SPONSOR This level of sponsorship provides optimum exposure of your company to your peers. Naming Rights Presented by: Your Company Signage/On-site Marketing • Branded premiere signage throughout the conference area, in all peripheral materials, and in all relevant press as “D.I.C.E. Europe Presented by Your Company” • Company brand on all holding slides during live event stream and VODs as “Presented by” • Your logo placed prominently throughout the D.I.C.E. Europe venue for the length of the conference in a logo banner sign the main hallways, and at the entrance to our Opening Night Party, as well as in all press, on our website, and on all sponsorship banners. Academy Exposure Logo on D.I.C.E. website linked to sponsor site Hospitality • 8 D.I.C.E. Europe Full Passes (without hotel) • 8 FULL passes to all Sunday networking events (Picasso Museum and Gothic City Tour, Wine and Ham Pairing) • Private meeting suite for duration of event 2015 Package Rate: $80,000 14 PHIL HARRISON MICROSOFT D.I.C.E. EUROPE PLATINUM SPONSOR Naming Rights Platinum Sponsor Signage/On-site Marketing • Your logo is prominently placed throughout the D.I.C.E. Europe venue for the length of the conference in a logo banner sign in the main hallways, all sponsorship banners as well as in all press and on our website. Hospitality • 6 D.I.C.E. Europe Full Passes (without hotel) • 4 FULL passes to all Sunday networking events (Picasso Museum and Gothic City Tour, Wine and Ham Pairing) 2015 Package Rate: $30,000 D.I.C.E. EUROPE OPENING NIGHT PARTY Naming Rights Opening Night Party Sponsor Signage/On-site Marketing • Branded bar with sponsor logos • Specialty drinks with naming rights • Sponsor branding and cocktail napkins at venue In addition to all elements contained in the Platinum Sponsorship Package 2015 Package Rate: $35,000 D.I.C.E.
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