How Do You Get Things Done? Tools for Managing Your Assets in an Expanding Organization: a White Paper (And Webinar) on Scaling
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House of Local Where Local media lives How do you get things done? Tools for managing your assets in an expanding organization: A white paper (and webinar) on scaling A white paper and webinar prepared for the KDMC Leadership Institute, October 2010 Susan Mernit, Oakland Local/House of Local Research assistance from Meg Bertoni, House of Local project manager Houseoflocal.org !" House of Local Where Local media lives Table of Contents Executive Summary p. 3 Why web-based tools work p. 3 Figuring out what you need p. 5 What are the core tools you use to manage a project? P. 5 What's good for what? A useful chart p. 10 Putting these tools to work: It takes organization p. 11 Appendix 1: Tools reviewed and discussed p. 13 Appendix 2: Comments from respondents p. 31 Author bios & contact info p. 36 Houseoflocal.org #" House of Local Where Local media lives Executive Summary As organizations expand, scaling up with tools that make it easier to manage workflow, schedule, and planning is an essential task. Given that most organizations don't have the time or money to build their own custom systems to manage workflow for freelancer and remote staffers as a means to improve infrastructure, what are the free and low cost web-tools organizations can use to create efficiency of scale? The focus of this white paper (and the related webinar) is to look at tools used by agile media, news and information-based organizations and offers descriptions and guidelines on best ways to use them, appraisals of what their strengths and weaknesses are, and some guidance on how you might you evaluate them and add them to your work flow. Throughout the paper, I frequently refer to Oakland Local, which I co-founded in October 2009, for examples of how we use many of these tools. However, several of the tools I discuss are used by much larger organizations, including Tech Soup Global, The Center for Investigative Reporting, The John S and James L Knight Foundation, and numerous hyper-local and regional news organizations. In other words, these tools—and the recommendations on how to use them—whether you have 1 paid staffer on the payroll or 500. Why web-based tools work For starters, welcome to the future. Imagine yourself in a world where amazing project management tools, database systems, calendars, schedulers, talk tools and more are all free, facilitating effortless communication across teams and enterprises that span the country, even the planet. Imagine that instead of relying on your BigCo’s VPN and Internet (Hello, Microsoft Outlook!), you have access to a suite of tool available from any web browser and accessible on mobile Smartphones. In this world, your organization can evaluate and select web-based services that are stored in the cloud and that are either free or priced based on number of seats, amount of storage or usage of special features. Some of the stars of this universe are 37 Signal’s Basecamp, Highrise, Backpack, and Campfire, tools that support project management, contact manage databases, task management and scheduling. Other stars are the Drupal-based(and free) project management site Open Atrium, and the also free Google productivity suite: Calendar, Documents, Groups, and (for some) Wave. However, no matter what the product source (or set), the value of web-based tools is that they offer affordable and often free ways to manage—and organize-- a virtual team. Whether your staff are freelancers strung around one city that Houseoflocal.org $" House of Local Where Local media lives come together in coffee shops to discuss specific projects, or staffers operating remotely in dozens of small satellite operations, web based tools allow you to create efficient systems for information sharing, communication and collaboration. It’s a new era As recently at eight years ago, many media people worked for large organizations with bureaus scattered around the globe, or for more regional corporate organizations that had multiple companies under their umbrella. Either way, it was common to have an IT person, a VPN, a Microsoft network, an Intranet and lots of rules about what tools you could—or couldn’t—introduce into that environment. Today, many of us are more likely to be working for a giant start-up, growing so quickly there’s no time to put proprietary systems in place, or for a cash-strapped family or legacy co whose infrastructure isn’t up to serving a more distributed— and mobile-workforce, or for a start-up or small business whose infrastructure is all from third parties (QuickBooks, anyone?) In each of these cases, the VPN, the intranet, the great IT tech just aren’t happening. Not in this economy. Nevertheless, that doesn’t mean that the need to manage your team, and your business is any less intense. If anything, with people not in the same office ay the same time, the needs to manage workflow are more intense. How else are you going to stay organized and on-task? The focus of this white paper, and the related webinar, then, is both to provide a list of tools, some useful categorizations, and some recommendations for tools you can use to help manage staff and projects, It is also means to offer some use cases so that you can get some guidance and support in determining which tools to try out. A brief digression: Where did all these tools come from, anyway? If you’re not an operations-oriented person, or your comfort zone has been the Microsoft product suite (Project, Outlook, SharePoint), you might wonder how this rabid proliferation in web-based productivity tools came about so fast. The short answer is that the rise in all the new web-based tools is partly due to the rise in SAS (software as services) and cloud computing (hosting services in “the cloud,” a distributed server network). Services like Amazon’s E3, among others, make it easy to run SAS-style companies at much lesser cost than maintaining your own jumbo server farm. However, the rise in this tools is equally attributable to the huge leap in free agents aka self-employed people, small businesses, start-ups, and others operating in an increasingly fragmented-and depressed—economy. All these folks who need quality software tools and services to help run their businesses Houseoflocal.org %" House of Local Where Local media lives but can’t pay big-company the prices intranets demand. So, lots of new business opportunities have arisen—that new companies have jumped in to fill. Interestingly, these tools don’t offer lesser quality that old-school BigCo intranet systems offered. In fact, in many cases, they offer improved functionality and greater flexibility, often because they need to serve such a wide base of users they have to have more flexibility built in that one company's old-school IT department would be able to support. This paper—and related webinar-- assume that you are interested in finding web- based tools you can use to manage and scale your organization, that you understand some training and support will be required to get everyone onboard at a basic skill level, and that you need systems that will help you manage and grow. With those ideas in mind, let’s start exploring. Figuring out what you need What kinds of tools are going to help you scale and manage your project and/or organization? This list identifies some basics that are helpful to most managers, and then discusses some more specialized tools. First of all, there’s no way your organization can operate without shared access to scheduling, project management, and communications tools. The suite of tools I am most fond of, and recommend to the broadest range of projects are the following: Google Docs: Create and share documents, spreadsheets and forms on the web via logging into Google docs and viewing and editing documents. Google docs will upload and convert documents from other formats, as well as allow you to create unique documents to share, edit and view. Google calendar: In addition to maintaining personal calendars, Google calendars allow you to create shared calendars for projects, posting critical dates, milestones, and events. Google Groups: Need an easy way to communicate with a large team that isn’t a series of individual email threads? Google groups can be used to create private groups for internal communication that can either be public groups or private groups. Basecamp: 37 Signal’s Basecamp is my hands-down favorite for having a shared online destination to post milestones, assign tasks, and share messages and files for a project. With Basecamp, you pay a monthly fee to have a set number of projects, each separate from the others; it’s the best equivalent of a share Houseoflocal.org &" House of Local Where Local media lives corporate workspace I’ve seen—and it’s so easy to use everyone can make the adjustment. What are the core tools you use to manage a project? Google docs At Oakland Local, we maintain a Google docs spreadsheet of our news budget and editorial assignments that is the heartbeat of our editorial operation. While we don’t allow everyone to see this document, all the editors, co-founders and key people have access and we use it to plan stories for the week, evaluate how we are doing on assigning, and flag items that seem to be missing in action. We maintain a separate, and equally valuable, list of media sponsorships via Google docs: in that list, we track groups whose events we are promoting in exchange for their promoting us, and we break down the milestones the team has to deliver: getting ads up, calendaring, writing advances for example.