Cooperation and Partnership Partner Forum Contents. A partnership without passion? Simply unthinkable for us.

The Porsche Partner Forum.

Introduction 3 It’s amazing what can come from an idea. An achievement like this is not possible As in many other areas, Porsche was one for acquiring and retaining customers and Porsche Motorsport 4 For example, the 356 – the first sports alone. From the very beginning, it has of the pioneers of sponsoring partnerships. providing customer care. Both B2B and Porsche Sports Cup 8 to bear the Porsche name. Its inspiration been based on people working together As early as 1954, the Spyder B2C. It goes without saying that we tailor Porsche Driving Experience 10 was and it was manufac­ in partnership. People who are passionate took to the starting grid at the Carrera everything to your needs. Porsche Travel Club 12 tured between 1948 and 1965. Today, about what they do and who enthuse Panamericana with Telefunken and Porsche Sport Driving School 14 more than 60 years later, Porsche is a others. People who have a passion that is Fletcher Aviation as partners. Your Owing to the wide scope of our business Porsche Driving Experience Winter 16 that is probably known all over the reflected in the products and the brand. company could also work together with activities, our range of cooperation and Porsche Classic 18 world thanks to dream such as the Porsche. The Porsche Partner Forum offers sponsorship opportunities is extensive. Porsche 20 911, Boxster, Cayman, Cayenne, Macan, you an overview of the many attractive This brochure provides you with an Porsche Clubs 22 Panamera and 918 Spyder. In addition, possibilities for enhancing the image and overview. Porsche Tennis Grand Prix 24 Porsche is involved in many other areas emotional impact of your brand. What’s Porsche Museum 26 and business activities. more, through a range of topics and Greater partnership 28 experiences it offers you huge potential

2 | 3 Even better than pole position in motorsport? What can you win in motorsport? A win-win situation. A race, a positive image and customers.

Porsche Motorsport.

Porsche has been synonymous with World Championship, drawing an average enthusiastic motorsport participants are Racing success is based on teamwork, as a Cooperation Partner you work together motorsport from the very beginning. As of 125,000 spectators every race well catered for. motivation, strategy and trust. The same with Porsche on a long-term basis. The early as 1 August 1948, the weekend. Another spectator magnet is goes for marketing success in motorsport. partnership goes much further than won its class at an Austrian race event, GT racing with series such as the World In other words: developing, building and Whether it’s team deployment planning or motorsport, for example, extending to the Innsbruck Stadtrennen. Endurance Championship or United selling competitive race vehicles is not all your communications strategy: only when cooperation in development, production SportsCar Championship – including the we do. We also deliver organisation, you have optimal cooperation in place or marketing. As a Porsche Series Partner, Further triumphs for Porsche followed. legendary and hospitality and marketing. are you able to win. And only when the on the other hand, you are a partner in a Over 30,000 at the last count. With more Daytona, and a number of long-distance objectives and profiles of the partner specific Porsche race series. Official notched up almost every weekend of the classics such as the 24-hour race on the The advantage for you: the benefits of a companies fit together can successful suppliers can also make their products year. Amateur racing forms the basis of Nordschleife section of the Nürburgring. partnership with global influence. Applied partnerships be born. available to Porsche Motorsport. These motorsport activities. After all, in every And, on top of that, there’s prototype locally and, naturally, taking particular products are used under very extreme Porsche there’s a hidden race car and we racing, which Porsche is set to return to in market requirements into consideration. True to the motto ‘Winning together’, conditions – including in the areas of product also have the diversity of the one-make 2014 with a newly-built sports prototype – Now you, too, can use motorsport as a Porsche Motorsport offers more than promotion and branding. This means that a championships. In this category are the at the World Endurance Championship (WEC) stage for highly emotive and effective ‘classic sponsorship’ with customised partnership with Porsche Motorsport is global Cups and the and at Le Mans in the LMP1 category. communication in all the major world partnership proposals, ingenious always beneficial to brand image through Porsche Mobil 1 . The latter Our experience gained on the racetrack markets. strategies and detailed implementation. association. After all, motorsport stands for takes place alongside the is transferred to road-going cars and There are various forms of partnership: qualities such as speed, precision, high-end technology, teamwork and design.

4 | 5 You can notch up successes on the racetrack. Or off it.

So why not present your brand to specta­ To bring motorsport alive, Porsche is also What you can do within the partnership is tors at the race circuits, just as you would a provider of exclusive hospitality. Your almost limitless. Off the racetrack, too. to TV viewers? For branding purposes you business partners or customers will be Possibilities range from developing your can use the vehicles, race overalls, team treated to international cuisine in a image campaign to marketing a joint wear and pit lane equipment, award sophisticated setting, whilst following the product. So, for example, you could ceremonies and press conferences. The race action on a giant screen. Presenters display a race car branded with your logo well-known companies and in the with expert inside knowledge entertain at a trade fair or send it on a promotional field of Porsche Motorsport represent an your guests with interviews featuring race tour. attractive network for you. To maximise drivers and other celebrities. the benefits of these contacts, Porsche It is also possible to use photos, logos Motorsport organises a number of and videos in your communications mix, networking events each year. or to plan joint marketing activities and PR initiatives. Should you have any other A glimpse into the world of Porsche requirements, we would be happy to Motosport will inspire your existing or discuss them with you directly. potential customers. Guided tours of the drivers’ paddock, pit lane visits or race car passenger rides are just some of the highlights on offer.

6 | 7 We build much more than sports and race cars. We also build bridges.

Porsche Sports Cup.

The Porsche Sports Cup is a customer In six licensed and unlicensed series, With around 1,500 participants and 8,000 race series that bridges the gap between both street-legal Porsche cars and those guests and Porsche enthusiasts, the the Club Sport scene and the Porsche modified for motor racing cause real Porsche Sports Cup is ideally one-make championships for motor excitement. The Porsche Sports Cup is suited as a communications platform. All racing professionals. It has taken place held at five renowned race venues – kinds of cooperation and sponsorship in Germany since 2005, and we have including the Formula One circuits at programmes are possible. now introduced it in Scandinavia and Hockenheimring and Nürburgring in Switzerland. Germany, and Spa-Francorchamps in Would you like to treat your best customers, Belgium. In six exciting series, ambitious employees or business partners to an The concept of the Porsche Sports Cup and passionate drivers put their racing exhilarating experience on the track? The is unique. Nowhere else can you find both skills to the test, both on standard and Porsche Sports Cup Germany is also licensed and unlicensed motorsport and racing tyres. ideally equipped to do this, with a variety high-quality racing in the same event of incentive packages. programme. As you can see: we build much more than sports and race cars. We also build bridges – first and foremost, to your target group.

8 | 9 Our term for Porsche drivers: pilots.

Porsche Driving Experience.

Taking to the wheel of a Porsche is always While the Porsche Travel Club combines a delight. Offer your business partners, driving a Porsche along extraordinary customers or employees the chance to routes with a high level of exclusivity, the experience this for themselves first hand. Porsche Sport Driving School and Porsche The Porsche Driving Experience gives Driving Experience Winter focus on finely you the opportunity to enjoy pure driving honing your driving skills, on the road and pleasure on three tailor-made programmes: on snow and ice. the Porsche Travel Club, Porsche Sport Driving School and Porsche Driving This is a chance for you to present your Experience Winter. All three will take your company as a professional and reliable group to a very special destination: the business partner with a customised driver’s of a Porsche. The only question incentive package that enables you to is which programme you will opt for. combine enjoyment behind the wheel with developing business relationships and recognising outstanding achievements.

10 | 11 You know the business landscape well enough. We can help to broaden your horizons.

Porsche Travel Club.

Exclusive tours along stunningly beautiful decide whether you wish to drive the of the best restaurants. Every tour we routes. Your attractive travelling companion Boxster through the Alps, for example, or offer has one common goal: to meet the right from the start: a Porsche. the 911 through Tuscany. If you wish to very highest of requirements – for your offer your group some unforgettable complete satisfaction. The Porsche Travel Club combines moments in an extraordinary setting, then relaxation with exhilarating experiences our Adventure Tours are just the thing. We will be happy to organise an individual and impressive destinations on stunningly A tour through unspoilt landscapes to the programme for you at any time. beautiful routes – all at the wheel of an North Cape or across Namibia’s open attractive car: 911, Boxster, Cayman, plains in a Cayenne are guaranteed to Cayenne, Macan or Panamera. You choose raise the adrenaline levels of any the duration of travel. In addition to the adventure-seeking enthusiast. tours in our catalogue, we are also happy to put together an individual itinerary just On all of our routes, you’ll stay at some of for you and your potential customers or the world’s finest hotels and dine at some business partners. All you have to do is

12 | 13 There’s a difference between being able to drive and being able to drive well: us.

Porsche Sport Driving School.

There are many reasons to celebrate Of course, you can also combine your at the Porsche Sport Driving School. event with a range of additional Successfully completing your driving programmes and activities. Along with course is just one of these. your on-road or off-road driving event, for example, you can enjoy a factory tour However, we also have a wealth of or a visit to the Porsche Museum. We can experience in designing specific corporate also offer a range of other services, from and private events. Imagine, for example, organising accommodation in a hotel of tackling the most challenging sections of your choice to the relevant transfers. the circuit in a with your top Naturally, we will provide the Porsche employees. As you can see, our events vehicles required for your event. follow strict requirements too: the racing line. We are happy to put together tailor- made packages in consultation with you, such as seminars, conferences, customer events or private functions.

14 | 15 How to make winter sports even more exciting? On four wheels.

Porsche Driving Experience Winter.

Winter – for many a time of calm and driving skills – even in the most hazardous contemplation. However, we see things situations. They will learn about accurate a little differently – very differently, in braking, evasive manoeuvres or controlled fact. This winter at the Porsche Driving drift on dedicated handling circuits. The Experience, we have a number of range of individual incentive packages challenges for you on snow and ice. available is simply limitless. A special experience with plenty of enjoyment at Take advantage of the period of calm at the wheel and breathtaking scenery that the start of the new year to present your participants will remember for a long time company in conjunction with Porsche in to come – along with your company name. the far north of Finland at temperatures of up to 30 degrees below zero. Your business partners or potential customers can enjoy superb driving experiences in icy, yet controlled conditions. Our professional instructors will help them to improve their

16 | 16 16 | 17 How do you recognise true love? By the fact that it still makes your heart race.

Porsche Classic.

356. For millions of people this is nothing next to the racetrack, boasting a hospitality more than a number. However, for some suite for around 800 guests. This offers a people it stands for a phenomenon: the wide variety of information and entertain­ Porsche 356. The first Porsche. ment to selected partners and visitors to the extensive Porsche exhibition area. Porsche Classic looks after Porsche vehicles for which standard production was generally More than 600 race cars spanning seven discontinued at least 10 years ago. decades of motorsport history are on view for the 60,000 or so enthusiastic visitors. To help you with customer loyalty and to For Porsche Partners, this represents attract new customers, Porsche Classic access to an extremely interesting target has the largest presence of all vehicle group. As a Porsche Classic partner, manufacturers at the AvD Oldtimer Grand sponsor or supplier, this exclusive event is Prix at the Nürburgring, one of the most an ideal opportunity for you to present your significant international motor racing events company and your products to this target for vintage vehicles. Porsche Classic is group. represented on a 14,000 m2 compound

18 | 19 A Porsche showpiece without wheels.

Porsche Leipzig.

Porsche Leipzig is an automotive world of tour, this represents a unique combination expanded to include another production historical cars, for instance? Or taking to The possibilities for cooperation and The location of Porsche Leipzig is also discovery featuring our Customer Centre, for transforming your business meetings line, as well as an ultramodern body the wheel of one of the latest Porsche partnership are many and varied. In ideal – and not only in terms of logistics. It production site, circuit and off-road track. into unforgettable experiences – whether assembly line and paint shop. All in all, models? On our FIA-certified on-road Leipzig you can benefit from around is situated between the A9 and A14, just In a nutshell: an incom­parable experience it’s an event for 20 people or a conference a fascinating partnership between man circuit where you can explore the 50,000 high-quality contact opportunities 5 minutes from the airport. Leipzig city that provides an ideal platform for exciting for 800 guests. and machine. And best of all: you can performance of the Boxster, Cayman, 911, a year. Increase awareness of your centre can be reached in 20 minutes and corporate events as well as for the ongoing experience it all up close with your Cayenne, Panamera or Macan, either as a products, for example, as an in-house travelling by train is also a convenient presentation of your products or brand Porsche Leipzig is also a production business partners. We are happy to driver or passenger. On every metre. In supplier of technical equipment for the option. to factory collection customers, event facility and the Cayenne has been built arrange a factory tour on which you can every legendary bend. The circuit is presentation rooms at the Customer participants and visitors. here since December 2002. In August accompany the Cayenne, Panamera and modelled on 10 famous corners from race Centre. Alternatively, there’s the option of In short: send your business customers on 2003, production of the Porsche Carrera Macan on their journey through the circuits around the world. If you wish, track sponsoring. Place your branding in a journey of discovery. After all, the The overall concept of the Customer GT limited edition of only 1,270 cars production process. there are a further 6 kilometres of busy sections around the circuit. As a emotions inspired by a Porsche are difficult Centre, which is clearly visible from afar, began here and, since 2009, the fourth challenges available with 18 special cooperation partner we will also offer you to put into words. They need to be is multifunctional. The events technology model range, the Panamera, has been But Porsche Leipzig is more than just a modules on the off-road track, which can special terms for events in which you are experienced in person – here, at Porsche is state-of-the-art, while the cuisine is produced here. Now it’s also the home manufacturing facility. There’s much more be discovered in the Cayenne or Macan. involved as an organiser. Leipzig. exclusively refined. Together with our of the fifth model range – the Macan. to see and do here. How about a visit to unrivalled driving events and the factory For this purpose, the facility has been our constantly changing exhibition of

20 | 21 There are products. And then there are products that customers love throughout their lives.

Porsche Clubs.

The first Porsche Club was started back in As well as enthusiasm for Club life and the 1952 by a small group of supporters in Porsche brand, Porsche Club members Germany – just two years after the first also demonstrate something else: a high Porsche was delivered in the country. The level of customer loyalty and a major fan base quickly grew and then became source of further recommendations. international. To assist these enthusiasts, Porsche Club Coordination was founded in At many exclusive events around the in 1976 to provide an interface world, Porsche Club Coordination offers between the Porsche Clubs and Porsche AG, our partners access to this target group. the subsidiary companies and the Why not take advantage of this yourself? importers. As an intermediary, it also represents the interests of Porsche Clubs within the company as well as those of Porsche AG and its sales organisation in the Clubs. There are now over 640 Porsche Clubs worldwide with a total of around 181,000 active members in more than 75 countries.

22 | 22 22 | 23 Your opportunity to accompany the world’s sporting elite.

Porsche Tennis Grand Prix.

A veritable ‘Who’s Who’ of women’s tennis, The Porsche Tennis Grand Prix is not only of the matches can also be viewed via As an incentive, the Porsche Tennis Grand the Porsche Tennis Grand Prix takes place a sporting highlight. It also includes an livestream on the internet. Promote your Prix is the ideal setting for you, your friends every spring in Stuttgart. The players at attractive programme of products and brand to an international, sport-friendly and business partners. With world-class this tournament battle it out for prize money services as well as numerous activities to audience on one of the banners positioned tennis as the backdrop, you can hold of €795,000 – and the winner also ensure a range of entertainment, even to take advantage of TV coverage. You can promising discussions and make new receives a Porsche . away from centre court. The Sport and also benefit from extensive online reports contacts in a stylish atmosphere. Here’s Lifestyle Village is a popular meeting place and thematic links in newspapers and to an unforgettable tennis experience. The Porsche Tennis Grand Prix is a before, during and after matches. Here, magazines. success story. First staged in 1978, it is visitors can watch the players training and the longest established women’s indoor get their autographs, or browse the shops Just as we extend a warm welcome to the tournament in Europe. Tradition meets at their leisure. stars in Stuttgart, so we do the same to innnovation: since 2006, this world-class our ticket holders. Enjoy the Porsche event has been held at the Porsche Arena More than 40,000 spectators come to Tennis Grand Prix with an exclusive event and has been played indoors on clay since watch the high-calibre matches at the package: we will reserve the best 2009. This marked a new era for the Porsche Arena every year. Many of the for you on centre court and provide you tournament, which is popular with women games are also broadcast live on TV with access to the VIP Lounge where you players as one of 20 premier events on and highlights are shown in more than can enjoy a variety of international cuisine the WTA tour. 100 countries around the world. Most with Porsche hospitality.

24 | 25 Our finest exhibits: incredulous faces.

Porsche Museum.

The Porsche Museum is a breathtaking Of the 500 vehicles belonging to the On the events floor is an annex with a Alternatively, you can become a sponsor exhibit in itself. Located at Porscheplatz, museum, many continue to take part in generously proportioned roof terrace. at one of our annual events, which are Stuttgart-, this unique historical excursions and rallies. The This spectacular, spacious open-air venue promoted far beyond the 35,000 tonne building appears to float technical preparations and repairs carried is reserved for specially-staged events. and attract visitors of all ages. over the heads of visitors in the square out on the vintage vehicles can be observed below. It contains 5,600 m² of exhibition through a glass panel in the foyer. Surprise Catering at the museum includes a In addition, you can choose to stage your space, room for a continually changing your customers with a champagne tempting range of speciality coffees, very own event concepts at the Porsche selection of 80 vehicles from the prestigious reception with views of our workshop. international snacks and gourmet cuisine Museum. The events team is always open history of the sports car manufacturer, at the ‘Christophorus’ restaurant. to new ideas and will be happy to advise Porsche. Take advantage of the exceptional For more unusual events, we have up to you. setting provided by the Porsche Museum 600 m² of conference space available. Naturally, you and your customers can to impress your customers. Whether you are holding a seminar, lecture also visit the Porsche Museum outside the or film presentation, the most up-to-date regular opening times. Invite your guests technology is always ready for your use. to an exclusive guided tour of the museum and enjoy the exhibition in a very special atmosphere.

26 | 26 26 | 27 Direct sales of Porsche accessories.

What lies behind the fascinating appeal Our collection includes products for every We present a wide range of historical and of Porsche? occasion and every budget. From small current Porsche collector’s models. In Is it the pioneering spirit with which leather items and textiles to accessories, addition to the existing products available, we continually set new milestones? luggage and lifestyle products. we also offer tailor-made solutions in The combination of unique design and various scales. innovative technology? Or simply our Use our high-quality items to delight your passion for perfection? existing and prospective customers, or Our direct sales team is happy to advise you employees. on the selection of Porsche accessories in The answer: all of the above. And you can order to put together an attractive and experience it all for yourself down to the Put your new product launch or marketing individual package tailored to your specific smallest detail with our extensive range of campaign in the spotlight by combining it needs. products. with a Porsche product.

As a direct customer, we offer you a broad selection of items that reflect the fascin­ ating appeal of Porsche at exclusive terms so that you, too, can benefit from the Porsche brand.

28 | 29 What makes a true partnership stand out? Fuel consumption, CO2 emissions and efficiency class data It continues to develop over time.

Transmission Fuel grade* Fuel consumption (in l/100 km) CO emissions Power consumption Efficiency class Porsche Tequipment. with a gift subscription, an advertisment or and Porsche Driver’s everything from watches and accessories 2 (in g/km) combined Germany/ With accessories from Porsche Tequipment, insert and be remembered for a long time Selection. to mobile phones – this is where the Urban Extra urban Combined (in kWh/100 km) Switzerland you can have a Porsche completely to come, as the Porsche magazine is Porsche Driver’s Selection offers products confident, style-conscious man will find Super Plus unleaded 911 Manual gearbox/PDK 18.9 – 11.2** 8.9 – 6.5** 12.4 – 8.2** 289 – 194** – F – G/F retrofitted to your individual requirements. usually kept by collectors and has many for Porsche drivers and enthusiasts ranging what he is looking for. Please contact us (98 RON)

Using perfectly matched products with a additional readers. from fashion and lifestyle accessories to to discuss cooperation opportunities. Super Plus unleaded Boxster Manual gearbox/PDK 12.2 – 10.6** 6.9 – 5.9** 8.8 – 7.7** 206 – 180** – F – G/F full warranty. Porsche Tequipment luggage that is specifically tailored to your (98 RON) roadshows are frequently organised by Porsche Financial Services. Porsche. Products can be purchased at We are happy to answer any questions Super Plus unleaded Cayman Manual gearbox/PDK 12.2 – 10.6** 6.9 – 5.9** 8.8 – 7.7** 206 – 180** – F – G/F (98 RON) Porsche Centres and provide further It’s not only at the wheel of Porsche Centres and offer exceptional you may have: opportunities to make contact with your your Porsche that we give you a sense of functionality, quality and design. Dr. Ing. h.c. F. Porsche­ Aktiengesellschaft 6-speed manual gearbox/ Super Plus unleaded Cayenne 15.9 – 8.4** 8.5 – 6.5** 11.5 – 7.2** 270 – 189** – G/C – F 8-speed Tiptronic S (optional) (98 RON) target group as a supplier or sponsor. freedom. With leasing, hire purchase, Porsche Partner Forum (PPF) financing, insurance or the Porsche Card: Available exclusively in Porsche Design Abt. Marketing Kommunikation VM2 (PPF) Super Plus unleaded Panamera Manual gearbox/PDK 15.7 – 7.8** 7.8 – 5.5** 10.7 – 6.3** 249 – 166** – G/D (98 RON) Christophorus. Porsche Financial Services stands for Stores and from specialist retailers: Porscheplatz 1 Super unleaded The Christophorus magazine is issued maximum performance. Become our joint Porsche Design products are functional, 70435 Stuttgart Panamera S E-Hybrid 8-speed Tiptronic S – – 3 .1*** 7 1*** 16 . 2 *** A+/A (95 RON) every two months and contains all the partner. puristic and unique. Created by the Germany latest news relating to the world of Porsche Design Studio in Zell am See, * All current petrol engines from Porsche are compatible with a fuel ethanol content of up to 10 %. *** The data presented here was recorded using the Euro 6 test procedure (715/2007/EC, 195/2013/EC, 566/2011/EC and ECE-R 101.01) and the NEDC (New European Driving Cycle). The respective figures were not Porsche. Surprise your B2B customers they meet the highest standards. With Tel.: +49 (0)711 911-23646 ** The data presented here was recorded using the Euro 5 test procedure (715/2007/EC, 692/2008/EC, 566/2011/EC and ECE-R 101) and the NEDC (New European Driving Cycle). The respective figures were not recorded on individual vehicles and do not constitute part of the offer. This data is provided solely for the purposes of comparison between the respective models. Fuel consumption was recorded on vehicles with E-mail: [email protected]­ recorded on individual vehicles and do not constitute part of the offer. This data is provided solely for the purposes of comparison between the respective models. Fuel consumption was recorded on vehicles with standard specification. Optional equipment may affect fuel consumption and vehicle performance. Fuel consumption and CO emissions are not only determined by a vehicle’s fuel efficiency, but also by the driving standard specification. Optional equipment may affect fuel consumption and vehicle performance. Fuel 2 style and other factors irrespective of vehicle specification. For more information on individual models, consumption and CO2 emissions are not only determined by a vehicle’s fuel efficiency, but also by the driving style and other factors irrespective of vehicle specification. For more information on individual models, please contact your Porsche Centre. please contact your Porsche Centre.

30 | 31 Subject to change without notice. Porscheplatz 1 Errors and omissions excepted. 70435 Stuttgart Germany Dr. Ing. h.c. F. Porsche AG supports the www.porsche.com use of paper from sustainable forestry. The paper in this publication is certified in © Dr. Ing. h.c. F. ­Porsche AG, 2013 accordance with the stringent require­ Edition: 01/2014 ments of the PEFC (Programme for the Printed in Germany Endorsement of Forest Certification). WSLV1001000220

Porsche, the ­Porsche Crest, Boxster, Spyder, 911, Carrera, Cayenne, Panamera, Macan, Tequipment and other marks are registered trademarks of Dr. Ing. h.c. F. Porsche­ AG.