Volume 2, Number 1 Summer 2002

CEO’s Message

Sport Events Congress 2002: Building Business through Sport is now part of history and this year’s event has raised the bar for future editions. With a sold out gathering of 120 delegates in attendance, the Congress featured a lineup of outstanding speakers and a number of new wrinkles, including the wildly successful Sport Events Exchange, the Events Database Café (sponsored by Saskatoon Sports Tourism) and the popular Labatt Networking Suite. We are in the process of finalizing the dates and location for Sport Events Congress 2003, which is once again projected for during the month of April.

The Canadian Sport Tourism Alliance continues to forge ahead in two key areas. The Events Database & Search Engine has surpassed the 150 event level (actually, 159 and counting!). The CSTA continues to work toward increasing the opportunities for host communities to develop proposals to bid on sport events, and to provide events rights holders with a vehicle to raise the level of awareness of their events to an unprecedented level. It’s a classic win/win situation!

We are continuing to make progress with the development of the Sport Tourism Economic Assessment Model (STEAM) and await the release of the most recent census data to activate the instrument. We are planning to a conduct a pilot at the North American Indigenous Games scheduled for Winnipeg from July 25 – August 4th. Details related to members’ access to STEAM are currently being finalized and will be communicated at the STEAM Training Session scheduled for September 17th in Ottawa (see article elsewhere in this issue).

The CSTA has developed new working relationships with other organizations. Recently, the National Association of Sport Commissions in the and the CSTA have confirmed a reciprocal membership arrangement to facilitate communication and information sharing between the organizations. A similar relationship has been established with the Travel Industry Association of Canada (TIAC). We recently made a presentation at the Federation of Canadian Municipalities’ annual conference in Hamilton and have been invited to make a similar presentation at the Economic Developers Association of Canada annual conference in Summerside during the month of September. These are two terrific opportunities to promote the CSTA and sport tourism as an “economic engine for every community” to municipal leaders from across Canada.

Please contact us if you would like us to make a CSTA presentation to your municipal, provincial or national sport or tourism organization, and we’ll do our best to accommodate!

Rick Traer Chief Executive Officer

Andrée Steel elected President of CSTA

Andrée Steel was elected President of the Canadian Sport Tourism Alliance at the Annual Meeting held in conjunction with Sport Events Congress 2002. She succeeds Bob Graham who remains with the Board as Past President. "Our organisation’s greatest challenge over the next year will be to effectively manage growth,” said Ms. Steel. “This is an exciting time for the sport tourism industry and the CSTA takes great pride in leading the charge.“ Ms. Steel, the Vice President, Sales at the Ottawa Tourism and Convention Authority, is a 15-year veteran of the tourism industry. She is a Certified Association Executive (CAE) and is an active member of the Canadian Society of Association Executives (CSAE), Meeting Professionals International (MPI) and the International Association of Visitors and Convention Bureaux (IACVB). She is also a member of the Canadian Tourism Commission’s Marketing, Conventions & Incentive Travel Committee. The AGM also marked the departure of two members of the Board of Directors and the arrival of three others. Our thanks and best wishes to Paul Finley (Sudbury) and Ian Fowler (Moncton) who have contributed significantly to the early development stages of the CSTA. We welcome Pat Shewchuk (Brantford), Gary Curgin (London) and Kevin Carson (Saint John). Members of the Board with one year remaining on their terms include Todd Brandt (Saskatoon), Ross Cameron (Kingston), Greg Edgelow (Vancouver), Lynda Généreux (Sherbrooke) and Tom Madden (Prince George).

CSTA Web site Launched

The CSTA web site is now up and running at www.canadiansporttourism.com. If you haven’t already done so, bookmark the site as a continuous source of sport tourism and association information, and to view recently posted Congress 2002 photos!

CSTA to Sponsor 16th Annual Betty Tweedy Golf Classic

The 16th Annual Betty Tweedy Golf Classic will be held on Wednesday, September 18th, 2002 at the Meadows Golf and Country Club in Ottawa.

The tournament is organised annually by the national sport and active living community in the Ottawa region to raise funds for Cancer. Over the past 15 years, the tournament has enjoyed continuous growth in participants and corporate sponsors, while contributions to cancer research has exceeded $32,000.00, including a donation of $3,700.00 to the Ottawa Regional Cancer Centre Foundation in 2001.

The tournament is named in memory of Betty Tweedy, a long time volunteer and administrator within the national sport system, who played a leadership role in founding the CSFAC Golf Tournament shortly before succumbing to cancer in 1987. The tournament was renamed in her honour in 1988.

The Canadian Sport Tourism Alliance will be the lead sponsor for this year’s event. “We’re pleased to welcome the CSTA as our lead sponsor,” stated Rick Turnbull, Tournament Co-Chair. “We see this as a positive way to have the tourism industry and the sport and active living community network with each other,” he added. “The tournament represents a terrific opportunity for us to partner with the national sport and active living community to raise funds for cancer research, while achieving a number of other corporate objectives,” said Rick Traer, CSTA CEO. “We’re looking forward to a great day of golf in support of an outstanding cause!”

The deadline for registrations is August 16th. CSTA members are encouraged to participate in this outstanding networking event, which last year attracted 120 participants. The tournament is scheduled for a 1:00 p.m. shotgun start with check-in and registration beginning at 11:30 am, with dinner following the tournament. Golf and dinner packages are priced at $85.00, including a $15.00 taxable donation receipt. Tournament sponsorship opportunities are also available to CSTA members at the Bronze ($200), Silver ($500) and Gold ($1,000) levels. For further information on sponsorship opportunities and tournament registration information, contact the CSTA office at (613) 688-5843 or by email at [email protected]. Reserve September 18th on your calendar now!

STEAM Training Workshop Scheduled for September

A Sport Tourism Economic Assessment Model (STEAM) training workshop is scheduled for Tuesday, September 17th in Ottawa, to coincide with the Betty Tweedy Golf Tournament. The workshop is open to all CSTA members, and will utilize the methodology and data gathered from the first pilot event in Winnipeg as the content basis for the session. CSTA members should plan to have at least one representative in attendance for the session, to maximize the benefits to your organization. Further details on the workshop will be circulated shortly.

$7 Million Announced for 2003 IAAF World Youth Athletics Championships in Sherbrooke

Secretary of State (Amateur Sport) Paul DeVillers recently announced funding of $7 million from the Government of Canada for the International Association of Athletics Federations (IAAF) 3rd World Youth Championships, to be held in Sherbrooke, , in 2003. Mr. DeVillers was accompanied by three of the people who led Sherbrooke's bid for the Championships: Sherbrooke Mayor Jean Perrault, Université de Sherbrooke Rector Bruno-Marie Béchard and Athletics Canada President Jean-Guy Ouellette.

2 "This investment will help Eastern Canada create international-standard facilities," said Mr. DeVillers. "What will be built in Sherbrooke is an unprecedented legacy for all Canadians. Athletes and others will have access to one of the most sophisticated centres, enabling them to achieve their sport objectives."

The funding is being provided under the federal Policy for hosting International Sport Events, and includes infrastructure and operational costs for the Championships ($6.2 million), as well as federal costs for essential services, promotion, visibility, and co-ordination by the Government of Canada ($800,000) during the Championships.

The 3rd IAAF World Youth Championships will be held July 2 to 6, 2003, on the Université de Sherbrooke campus in Sherbrooke. Over 2000 athletes aged 15 to 17 from 165 countries will participate in 39 athletics events. Ensuring the smooth running of the Championships will be 2000 volunteers and 500 officials.

Halifax to Host 2004 IIHF Women’s World Hockey Championship

The city of Halifax, will host the 2004 IIHF Women's World Hockey Championship, the Canadian Hockey Association announced recently.

The 2004 IIHF Women's World Hockey Championship will take place in March/April 2004 and will mark the fourth time Canada has hosted the Women's World Hockey Championship. The three previous events were held in Ottawa, ON (1990), Kitchener, ON (1997) and Mississauga, ON (2000). "Congratulations to the City of Halifax on another successful bid to host a CHA event," said CHA president Bob Nicholson. "Halifax has a terrific tradition of hosting successful international and national competitions, including next year's World Junior Championship, and we have no doubt that the 2004 Women's World Championship will be mark another great chapter in Halifax's sport tradition."

"Halifax is the hottest hockey city in Canada! We are thrilled to be Canada's candidate to host the 2004 Women's World Hockey Championship," said Fred MacGillivray, Chair of the 2004 IIHF Women's World Hockey Championship. "On the heels on Canada's women winning gold at the Winter Olympics, women's hockey is one of the best up-and-coming sports around, and our community and province are extremely excited to get behind this event."

Bringing Home the Games: Canada to Pursue Commonwealth Games Bid

Commonwealth Games Canada (CGC) has opened the door for a Canadian bid for the 2010 Commonwealth Games. “The benefits to hosting a major multi-sport competition are many, not the least of which is focussing our attention on sport and the value of sport to health, tourism, investment in infrastructure of facilities, fitness, amateur athletes, coaches and our national sport system,” said Karen O’Neill, CEO of CGC. “The benefit to the Canadian sport system, and the profile Games will bring to summer sport are just some of the reasons for our decision to initatiate the bidding process. We also think bidding, and then hopefully hosting, a Games is especially important in light of recent report on health of youth in Canada – to inspire youth, fitness.”

“Canada has a great track record with the Commonwealth Games. The Commonwealth Games Federation is delighted to receive this first formal intention to bid,” said Commonwealth Games Federation (CGF) President Mike Fennell. The Commonwealth Games got their start seventy-two years ago in Canada. We can take pride in being the birthplace of a major global multi-sport competition. Over the years the Games have proven to be a showcase for Canada’s best and rising sport stars - a classic stepping-stone in the career development path of athletes. There have been 16 editions of the Games on three continents since 1930 (and four in Canada: Hamilton 1930; Vancouver 1954; Edmonton 1978; Victoria 1994). At the last Commonwealth Games in Kuala Lumpur (1998), Canada won 99 medals. Canada is sending a Team of approximately 400 athletes and coaches to the upcoming 2002 Manchester Games, England (July 25 to August 4).

COMMONWEALTH Games Canada (CGC) believes that Sport has the power to change lives, transform communities, and help shape the future of nations. The Commonwealth Games provide an opportunity for Canadian athletes to compete at an international multi-sport competition.

Cities interested in mounting a bid can contact Karen O’Neill, CEO, at (613) 244-6868 or visit the web site at www.commonwealthgames.ca for further information.

3 Agreement Reached on Common Approach to Strengthening Sport in Canada

The Secretary of State (Amateur Sport) and Provincial/Territorial Ministers Responsible for Sport, Fitness and Recreation recently endorsed the Canadian Sport Policy, the first-ever Canadian sport policy to involve the collaboration of all fourteen governments. This landmark policy is the result of unprecedented consultation with the sport community.

The Ministers embarked on this policy development process to create a more effective and transparent sport system, to underscore the importance of sport and physical activity to the health of Canadians, and to build a more integrated and harmonious environment to improve the sport experience. The policy challenges all stakeholders in sport to create and support an integrated athlete/participant centred sport model that ensures the seamless progress -- from playground to podium -- so that athletes/participants can realize the ful l extent of their abilities and interests.

It represents a shared vision and goals for sport development and will enhance sport throughout Canada over the next ten years in four primary areas: participation, excellence, capacity and interaction.

More specifically, the policy provides vision and direction for sport for the period 2002 to 2012; commits all governments to setting targets for increased participation and enhanced high performance sport in partnership with their respective sport communities.

The Ministers also endorsed the F-P/T Priorities for Collaborative Action in Sport. This document is an action plan for implementing the Canadian Sport Policy. It identifies thirteen priorities and twenty-two concrete actions that governments will undertake jointly and with their respective sport communities over the next three years. The Ministers committed to review and renew these priorities annually as well as develop appropriate action plans for their respective governments that will complement the Canadian Sport Policy.

Ministers also agreed to invite key leaders of the sport community to meet with them at the time of their next conference held in conjunction with the 2003 . This invitation recognizes the need for governments and the sport community to collaborate for the benefit of sport development.

The Ministers were participating in an annual meeting of ministers responsible for sport, fitness and recreation where they discussed a number of issues of mutual interest. They endorsed in principle a Policy Framework for the Canadian Strategy for Ethical Conduct in Sport and directed their officials to develop an action plan to address these ethical issues in the context of the Canadian Sport Policy.

The Ministers also discussed the Canadian Policy Against Doping in Sport. The original policy was adopted in 1991. Ministers directed their officials to work closely with key stakeholders in the fight against doping by broadening the policy to address changes in Canada and on the world stage.

Provincial/Territorial Ministers discussed the importance of increasing physical activity opportunities for children and youth through advancing the concept of active school communities. They presented provincial/territorial and national action plans that resulted from the 2001 National Recreation Roundtable on Active School Communities.

The next meeting of ministers responsible for sport, fitness and recreation will take place in February 2003 in Bathurst-Campbellton, prior to the Canada Winter Games.

For a copy of the Policy (Bill C-54), Action Plan and other related documentation, please visit the website at: http://www.pch.gc.ca/Sportcanada/Sc_e/E_Cont.htm

$620 Million Committed to 2010 Winter Olympic and Paralympic Games

Minister of Canadian Heritage Sheila Copps and Premier Gordon Campbell recently announced that their governments would each commit $310 million for core sport and event venues if Canada is chosen to host the 2010 Winter Olympic and Paralympic Games.

“The Government of Canada is a strong supporter of Canada’s Bid to host the 2010 Winter Olympic and Paralympic Games. Vancouver and Whistler are natural locations for the Winter Games. I have complete confidence in the Bid project, and would like the world to know that the 2010 Games in Canada would be absolutely top-notch,” said

4 Minister Copps. “The Government of Canada is committed to making Canada a leading nation in sport and, towards that end, will examine the need for adjustments to its programs and funding.”

“This is more than a commitment to the Vancouver 2010 Bid, it will be an investment in British Columbia’s economy, its youth and its future,” said Premier Campbell. “With both governments committed to the Bid, we ensure that our athletes can train and compete in world- class facilities and demonstrate to the IOC that the entire country is solidly behind Vancouver’s Bid.”

“Hosting the Winter Olympic and Paralympic Games in Canada is in-line with the new Canadian Sport Policy, which ensures the seamless progress of athletes and participants from playground to podium, so that they can realize the full extent of their abilities and interests,” said Secretary of State (Amateur Sport) Paul DeVillers. ”Holding the Games in Canada is key to our efforts to build capacity by supporting the development of young Canadian athletes and the sport system that sustains them.”

“The 2010 Games would result in a significant sport, cultural, social and economic legacy for British Columbia, ” said Member of Parliament (Vancouver South-Burnaby) Herb Dhaliwal. “I am proud of the hard work and dedication of the member partners of this Bid. It is a true team effort and we are in it to win.”

“The Bid is about all of us, British Columbians and Canadians, working together to reach a common goal,” said Minister of State for the 2010 Olympic Bid Ted Nebbeling. “This is a commitment to sport, to healthier lifestyles and to healthy communities.”

The financial commitment will only take effect if Canada is chosen to host the Games in 2010. The investment will ensure that sport and event venues that are core to the Games are in place, and are sustainable after the Games are over. Of the $620 million to be invested, $110 million would be earmarked for the ongoing operations of new facilities as part of the legacy of the Games. The investment would include a combination of new construction and improvements to existing sites. Work continues on selecting the locations. New venues needed include a speed skating oval; a bobsled, luge and skeleton track; and ski jumps. As well, an Athlete’s Village investment will mean potential housing legacies for Whistler and Vancouver.

“This strong support from our governments shows the International Olympic Committee that we will be ready to host a first-class Winter Games in 2010, building on Canada’s exceptional reputation of hosting major international sport events,” said Chair and Chief Executive Officer of the Vancouver 2010 Bid Corporation Jack Poole. “Sport venues for the Games will result in community assets and legacies that will benefit future generations.”

The Government of Canada and the Province of British Columbia are member partners of the Vancouver 2010 Bid Corporation, in co-operation with the City of Vancouver, the Resort Municipality of Whistler and the Canadian Olympic Committee. The International Olympic Committee (IOC) will make a decision on its short list of candidates on August 29, 2002, and will choose the host city of the 2010 Games in July 2003, at its session in Prague, Czech Republic.

Visit the following web sites for further information: www.winter2010.com/ or www.canadianheritage.gc.ca/2010

$20 Million Contribution to the 2007 Canada Winter Games in Whitehorse

Secretary of State (Amateur Sport) Paul DeVillers recently announced a contribution of $20 million towards the construction of a multiplex sport facility that will enable Whitehorse to host the 2007 Canada Winter Games.

"I am very pleased to announce this contribution from the Government of Canada," said Mr. DeVillers. "Thanks to the Canada Winter Games, residents of will have a national-calibre sport facility to call their own. The multiplex will be a tremendous legacy for Canada's North and will ensure that athletes, as well as the general public, have access to high-quality sport facilities."

The Canada Games Council accepted the Whitehorse bid to host the 2007 Canada Winter Games recognizing that additional funding would be required for the construction of a multiplex. The state-of-the-art facility will feature a swimming pool, two ice surfaces and gymnasium facilities. Th e total cost of this project is $40 million. With the construction of the multiplex, Whitehorse will have the necessary sport infrastructure in place to meet the standards of the Canada Games Council for hosting the 2007 Canada Winter Games.

5 "I am personally very excited for the City of Whitehorse to be able to host the 2007 Canada Winter Games. This level of capital funding now provided by the Government of Canada for sport infrastructure will have a long-lasting legacy for our youth and will have a large economic impact on our community. I look forward to the challenges and opportunities that Whitehorse will face in the coming four-and-a-half years leading up to the Games," said Ernie Bourassa, Mayor of Whitehorse.

The Canada Games are the country's largest multi-sport event and are the pinnacle of inter-provincial and inter- territorial sport competition. The Games are held at two year intervals, alternating between winter and summer. Québec City hosted the first Canada Games during the 1967 Centennial celebrations. The 2007 Games will be the first to be held in the North.

Cumulatively, more than $230 million has been invested in the Canada Games since their inception, 55% of it in capital projects. From the Saint John Canada Games Aquatic Centre (1985) to the Kamloops Canada Games Rowing/Canoeing Course and Boathouse (1993) and the Corner Brook Canada Games Centre (1999), a legacy of sport facilities has been built up in 16 medium-sized communities across Canada. These facilities have provided a springboard for athlete development in addition to the training of coaches and officials.

The 2003 Canada Winter Games will be held in Bathurst-Campbellton, New Brunswick, from February 22 to March 8, 2003. The Canada Games Council recently announced Regina, as the site of the 2005 Canada Summer Games.

New Members

The CSTA extends a warm welcome to the following new members:

Active Affiliate Rights Holders Abbotsford Outaouais Sport Council CTTA Fort St. John UWO Conference Services CARHA Halifax Jeux Gais 2006 Humboldt Lethbridge Lloydminster Sault Ste. Marie Val-d’Or

Membership applications are available on the web site at www.canadiansporttourism.com

Please forward press releases and staff announcements to [email protected] for inclusion into future editions of the newsletter.

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