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Newsletter Summer 2002

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Newsletter Summer 2002 Volume 2, Number 1 Summer 2002 CEO’s Message Sport Events Congress 2002: Building Business through Sport is now part of history and this year’s event has raised the bar for future editions. With a sold out gathering of 120 delegates in attendance, the Congress featured a lineup of outstanding speakers and a number of new wrinkles, including the wildly successful Sport Events Exchange, the Events Database Café (sponsored by Saskatoon Sports Tourism) and the popular Labatt Networking Suite. We are in the process of finalizing the dates and location for Sport Events Congress 2003, which is once again projected for Ottawa during the month of April. The Canadian Sport Tourism Alliance continues to forge ahead in two key areas. The Events Database & Search Engine has surpassed the 150 event level (actually, 159 and counting!). The CSTA continues to work toward increasing the opportunities for host communities to develop proposals to bid on sport events, and to provide events rights holders with a vehicle to raise the level of awareness of their events to an unprecedented level. It’s a classic win/win situation! We are continuing to make progress with the development of the Sport Tourism Economic Assessment Model (STEAM) and await the release of the most recent Canada census data to activate the instrument. We are planning to a conduct a pilot at the North American Indigenous Games scheduled for Winnipeg from July 25 – August 4th. Details related to members’ access to STEAM are currently being finalized and will be communicated at the STEAM Training Session scheduled for September 17th in Ottawa (see article elsewhere in this issue). The CSTA has developed new working relationships with other organizations. Recently, the National Association of Sport Commissions in the United States and the CSTA have confirmed a reciprocal membership arrangement to facilitate communication and information sharing between the organizations. A similar relationship has been established with the Travel Industry Association of Canada (TIAC). We recently made a presentation at the Federation of Canadian Municipalities’ annual conference in Hamilton and have been invited to make a similar presentation at the Economic Developers Association of Canada annual conference in Summerside during the month of September. These are two terrific opportunities to promote the CSTA and sport tourism as an “economic engine for every community” to municipal leaders from across Canada. Please contact us if you would like us to make a CSTA presentation to your municipal, provincial or national sport or tourism organization, and we’ll do our best to accommodate! Rick Traer Chief Executive Officer Andrée Steel elected President of CSTA Andrée Steel was elected President of the Canadian Sport Tourism Alliance at the Annual Meeting held in conjunction with Sport Events Congress 2002. She succeeds Bob Graham who remains with the Board as Past President. "Our organisation’s greatest challenge over the next year will be to effectively manage growth,” said Ms. Steel. “This is an exciting time for the sport tourism industry and the CSTA takes great pride in leading the charge.“ Ms. Steel, the Vice President, Sales at the Ottawa Tourism and Convention Authority, is a 15-year veteran of the tourism industry. She is a Certified Association Executive (CAE) and is an active member of the Canadian Society of Association Executives (CSAE), Meeting Professionals International (MPI) and the International Association of Visitors and Convention Bureaux (IACVB). She is also a member of the Canadian Tourism Commission’s Marketing, Conventions & Incentive Travel Committee. The AGM also marked the departure of two members of the Board of Directors and the arrival of three others. Our thanks and best wishes to Paul Finley (Sudbury) and Ian Fowler (Moncton) who have contributed significantly to the early development stages of the CSTA. We welcome Pat Shewchuk (Brantford), Gary Curgin (London) and Kevin Carson (Saint John). Members of the Board with one year remaining on their terms include Todd Brandt (Saskatoon), Ross Cameron (Kingston), Greg Edgelow (Vancouver), Lynda Généreux (Sherbrooke) and Tom Madden (Prince George). CSTA Web site Launched The CSTA web site is now up and running at www.canadiansporttourism.com. If you haven’t already done so, bookmark the site as a continuous source of sport tourism and association information, and to view recently posted Congress 2002 photos! CSTA to Sponsor 16th Annual Betty Tweedy Golf Classic The 16th Annual Betty Tweedy Golf Classic will be held on Wednesday, September 18th, 2002 at the Meadows Golf and Country Club in Ottawa. The tournament is organised annually by the national sport and active living community in the Ottawa region to raise funds for Cancer. Over the past 15 years, the tournament has enjoyed continuous growth in participants and corporate sponsors, while contributions to cancer research has exceeded $32,000.00, including a donation of $3,700.00 to the Ottawa Regional Cancer Centre Foundation in 2001. The tournament is named in memory of Betty Tweedy, a long time volunteer and administrator within the national sport system, who played a leadership role in founding the CSFAC Golf Tournament shortly before succumbing to cancer in 1987. The tournament was renamed in her honour in 1988. The Canadian Sport Tourism Alliance will be the lead sponsor for this year’s event. “We’re pleased to welcome the CSTA as our lead sponsor,” stated Rick Turnbull, Tournament Co-Chair. “We see this as a positive way to have the tourism industry and the sport and active living community network with each other,” he added. “The tournament represents a terrific opportunity for us to partner with the national sport and active living community to raise funds for cancer research, while achieving a number of other corporate objectives,” said Rick Traer, CSTA CEO. “We’re looking forward to a great day of golf in support of an outstanding cause!” The deadline for registrations is August 16th. CSTA members are encouraged to participate in this outstanding networking event, which last year attracted 120 participants. The tournament is scheduled for a 1:00 p.m. shotgun start with check-in and registration beginning at 11:30 am, with dinner following the tournament. Golf and dinner packages are priced at $85.00, including a $15.00 taxable donation receipt. Tournament sponsorship opportunities are also available to CSTA members at the Bronze ($200), Silver ($500) and Gold ($1,000) levels. For further information on sponsorship opportunities and tournament registration information, contact the CSTA office at (613) 688-5843 or by email at [email protected]. Reserve September 18th on your calendar now! STEAM Training Workshop Scheduled for September A Sport Tourism Economic Assessment Model (STEAM) training workshop is scheduled for Tuesday, September 17th in Ottawa, to coincide with the Betty Tweedy Golf Tournament. The workshop is open to all CSTA members, and will utilize the methodology and data gathered from the first pilot event in Winnipeg as the content basis for the session. CSTA members should plan to have at least one representative in attendance for the session, to maximize the benefits to your organization. Further details on the workshop will be circulated shortly. $7 Million Announced for 2003 IAAF World Youth Athletics Championships in Sherbrooke Secretary of State (Amateur Sport) Paul DeVillers recently announced funding of $7 million from the Government of Canada for the International Association of Athletics Federations (IAAF) 3rd World Youth Championships, to be held in Sherbrooke, Quebec, in 2003. Mr. DeVillers was accompanied by three of the people who led Sherbrooke's bid for the Championships: Sherbrooke Mayor Jean Perrault, Université de Sherbrooke Rector Bruno-Marie Béchard and Athletics Canada President Jean-Guy Ouellette. 2 "This investment will help Eastern Canada create international-standard facilities," said Mr. DeVillers. "What will be built in Sherbrooke is an unprecedented legacy for all Canadians. Athletes and others will have access to one of the most sophisticated centres, enabling them to achieve their sport objectives." The funding is being provided under the federal Policy for hosting International Sport Events, and includes infrastructure and operational costs for the Championships ($6.2 million), as well as federal costs for essential services, promotion, visibility, and co-ordination by the Government of Canada ($800,000) during the Championships. The 3rd IAAF World Youth Championships will be held July 2 to 6, 2003, on the Université de Sherbrooke campus in Sherbrooke. Over 2000 athletes aged 15 to 17 from 165 countries will participate in 39 athletics events. Ensuring the smooth running of the Championships will be 2000 volunteers and 500 officials. Halifax to Host 2004 IIHF Women’s World Hockey Championship The city of Halifax, Nova Scotia will host the 2004 IIHF Women's World Hockey Championship, the Canadian Hockey Association announced recently. The 2004 IIHF Women's World Hockey Championship will take place in March/April 2004 and will mark the fourth time Canada has hosted the Women's World Hockey Championship. The three previous events were held in Ottawa, ON (1990), Kitchener, ON (1997) and Mississauga, ON (2000). "Congratulations to the City of Halifax on another successful bid to host a CHA event," said CHA president Bob Nicholson. "Halifax has a terrific tradition of hosting successful international and national
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