OUTLINE VERSION

【Inquiries】 DIGITAL MEDIA DEPT. TRADING Co., Ltd.

Issued May 2021 Ver.4 INDEX

P.00 COVER P.10 User Image “Group travel”

P.01 INDEX P.11 Media List

P.12 ANA-Operated Domestic Routes P.02 about ANA MEDIA KIT / ANA-Operated International Routes

P.13 Important Notes Concerning P.03 Media Characteristics Advertising with ANA

P.04 Contact Point

P.05 | User Profile P.08

P.09 User Image “Business person”

ANA MEDIA KIT ｜ 1 ANA MEDIA KIT 2 ｜ KIT ANA ANA MEDIA and million passengers every year on on year everypassengers million services. 47.7 consecutive year, SKYTRAX “5 Stars” “5 SKYTRAX year, consecutive the rarity of “aviation media”, of “aviation rarity the its domestic and international routes. international and domestic its eighth For the the For that transcend the limits of traditional advertising media. advertising traditional of limits the transcend that We can help you with your branding and PR of products and of products PR and branding your with you help can We The ANA brand offers unique media opportunities and solutions solutions and opportunities media offers unique brand ANA The ANA serves approximately approximately serves ANA Media characteristics 2020 3 route, routes, airports for 67 ｜ ads flights/week cities, 48 KIT *ANA FACTBOOK routes 48 optimizing across by 67 1,218 1,218 worldwide worldwide ANA ANA MEDIA network travelers global leisure O O O Target Media and ANA’s Japanese, with this figure exceeding 60% on some 60% exceeding thisfigure with Japanese, - with . . business week Specific Audiences worldwide affluent every preferences Inbound Advertising A Worldwide Network reach flights seating you advertising 218 , and 1 your helps on Take and of half Approximately ANA. with around world the peopleto your Deliver message are non flights ANA on passengers routes inAsia. ANA season, a of ANA and annual % an official environment 50 experience an an students, have in % and 50 . WiFi families, . extraordinary to million downloads million app Approx. million million more or yen flight Approx - the engagement . in of caters 60 distances Average Average household income – 10 ANA over Reached 3.5 during 30 also level long offering can aged ANA over Evolving % . unique - O O O media a time content, Unique more Echelon of 74 or 30s~60s . such other digital yen no Ever its periods businesspersons . achieve way Digital Platforms downloads An Elite Business a long are million flight Media Features The ANA Media Experience Media ANA The can in - 10 revamping of spend million passengers 5 media In . 3 of audience passengers income other over our your constantly range passengers No of is . with % ANA app Engage flight where 74 household diverse . with meet stage include million to budget every that routes, membership a at and media . 3.98 media our . points boasts brand of season, Arrival million Monthly Passengers Monthly international tailor Club your types averages Approx. Approx. travel contact types can and with 30 7 We flight offer area, Passengers Mileage . 47.77 over we Fight domestic Year - ANA In on from The engagement codeshare million materials . approx. geographical O O O Approx. Approx. destination, 2019 37 Choose month . to point, passengers maximum promotional each include (All (All Passenger on Flights ANA Domestic and International Services) Passengers terms ANA Mileage Members Mileage ANA Contact Points touch Approx. not and million ensure Departure departure your to 77 categories Broad, Continuous . on and *Does 47 4 passengers digital, . audience, Rich Media Selection journey over office, million Home target million to message to

37 98 . 3 audiovisual, your home

access desired passenger’s around a Share paper, your From in

Gain almost of Media characteristics Media Contact Point 4 ｜ Looking Looking Back on on Back Journey KIT Luggage Collecting Collecting Landing & Landing ANA ANA MEDIA g to Flight Another Another Connectin SKY CHANNEL CM CHANNEL SKY - Onboard Experience Okoku - no - GLOBAL GLOBAL WINGS - Flight Flight - Service In Tsubasa TSUBASA the the Aircraft Boarding Lounge Using the the Using Going Security Through Through in & in Baggage Checking Checking Checking Security Certificate Certificate Security a Seata Choosing Choosing Flight Booking s s Booking a Trip a Email Magazine Email Planning ANA ANA Exposure Everyday

MILEAGE MILEAGE CLUB ANA Digital In Flight Flight In Airport SCENE シーン

a passenger’s brand. your with maximum engagement passenger’s ensure to a journey From From home office, to departure and to we destination, offer contact points at every stage in Contact Point Contact User Profile 5 ｜ KIT ANA ANA MEDIA B International International Routes B Number of International Passengers International of Number Number annual passengers of Number monthly passengers of 3 シーン SCENE Frequency of Flying ANA in the Past Year Past the in ANA of Flying Frequency Domestic Routes Domestic 5 B Number of Numberof Domestic Passengers Number annual passengers of Number monthly passengers of 2 B Purpose of of Travel Purpose B 3,702 ANA group passenger Totals passenger group ANA

domestic and international and international domestic Total

4 1 (Respondents (Respondents were passengers international and on domestic routes between June 2018July and2019) *According to an ANA passenger passenger an ANAto *According online survey 2019.April in conducted User ProfileUser User Profile

6 Gender 7 Age 8 Company size at work Profile User

B B B

9 Authority at work 10 Household income

B B

*According to an ANA passenger online survey conducted in April 2019. (Respondents were passengers on domestic and international routes between June 2018 and July 2019) ANA MEDIA KIT ｜ 6 User Profile

11 Monthly credit card usage 12 General Consumer Spending Trends Profile User

More than 4 million yen 3～4 million yen 2～3 million yen 1.5～2 million yen 1～1.5 million yen 0.5～1 million yen 300～500 thousand yen 200～300 thousand yen 150～200 thousand yen B 100～150 thousand yen 50～100 thousand yen 30～ 50 thousand yen Less than 30 thousand yen

13 Desired Areas of Leisure Spending 14 Desired Areas of Health & Beauty Spending

B B

*According to an ANA passenger online survey conducted in April 2019. (Respondents were passengers on domestic and international routes between June 2018 and July 2019) ANA MEDIA KIT ｜ 7 User Profile

15 Desired Areas of Lifestyle Spending 16 Things to do in Domestic Flight Profile User

B B

17 Things to do in International Flight

B

*According to an ANA passenger online survey conducted in April 2019. (Respondents were passengers on domestic and international routes between June 2018 and July 2019) ANA MEDIA KIT ｜ 8 User Image 9 ｜ KIT ANA ANA MEDIA the flight flight Movies) before - . commercial movie a (Prior to In Sky Channel Commercials Commercials Sky Channel Set main - / you Okoku - that no - GLOBAL GLOBAL WINGS . - magazine once earning males in their thirties, thirties, their in males earning Tsubasa - least flight - at in TSUBASA An get oriented, they are extremely active and active extremely are they oriented, - forties, and fifties. and fifties. forties, ANA’s primary market segment is high is segment primary market ANA’s ・ enjoy leisure travel and driving for pleasure. for driving and travel leisure enjoy Highly motivated and career and motivated Highly Business Person ・ They care about their health and are particular about their diet. their about particular are and health their care about They Moreover, they actively possess and leverage their financial assets. assets. financial their leverage and possess actively they Moreover, ・ leisure travel. leisure Their use of ANA is almost evenly split between business and business between split evenly almost is ANA of use Their ・ ・

Recommended

A wide variety of other media are also available. Please contact us. contact Please available. also are media other of variety wideA business business people. We recommend We recommend medium this for who to clients want to target ads User Image User User Image 10 ｜ KIT ANA ANA MEDIA the before flight Movies) flight - . commercial movie a (Prior to In to (Prior Set main Sky Channel CommercialsSky Channel - / you Okoku - that no - GLOBAL GLOBAL WINGS . - magazine once Tsubasa least flight - at in TSUBASA An get Travel only for women in their 20s to to 40s. 20s their in only women for Travel ・ Trendy, interested in health and beauty. and in health interested Trendy, ・ They want to refresh their mind and body. and mind their to refresh want They Group Group Travel ・ Photo shooting for sharing to SNS is also a travel purpose. also a travel is to SNS sharing for shooting Photo ・

Recommended

A wide variety of other media are also available. Please contact us. contact Please available. also are media other of variety wideA Group Group Travel. We recommend We recommend medium this for who to clients want to target ads User Image User Media List 12 ｜ the the (1 (1 month) KIT There are rates are other There * Please contact us contact Please ANA ANA MEDIA Commercials ： flight Movies) flight - 30 seconds 1st to end of every month every end to of 1st Channel to In flight flight magazine enjoy to benefits the of - channel media. - Sky Sky Prior Prior Issue Price Some aircraft may run the commercial towards the end of the end towards run may commercial the aircraft Some ** month. of following the or beginning month the previousuntil Run a commercial prior to movie Run to prior commercial ascreenings on individual monitors. passenger seat Feature this advertising option in combination print with a ad in inour cross In Flight In 4 （ (1 (1 month) flight flight magazine. Please contact us contact Please - Please contact us us contact Please ： ： SKY SKY VISION seconds Periodically (Once a month) a (Once Periodically 15 excluded. 1st to end of every month month every of end to 1st - ANA newsletter, newsletter, ANA EmailNews , we - ANA Email Magazine ANA Email Issue Price Some aircraft may run the commercial towards the end of the the of the end towards run may commercial the aircraft Some ** month. of following the or beginning month the previousuntil Issue Price Digital Commercials are broadcast either before before after Commercialsor either are broadcast video the program sent on large the screen in front of the and on cabin smallthe monitor above Cross cabin the aisle. media can be by it combining aircraft the on deployed board with advertisements in inthe In Flight In In In our e communicate customers’ andmiles ANA balance SKY coin aswell asbalance, latest the information from ANA. Our newsletter email high aboasts open rate. 3 7 *All prices are tax prices are *All - Digital ～ Monthly There are rates are other There 1 month * Please contact us contact Please Please contact us contact Please ： language magazine ： - Airport Airport × GLOBAL WINGS GLOBAL - page Advertisement and Chinese - Body 1 Body Security Certificate Security TSUBASA Issue Price Issue Price Airport An An English featuring people, culture andfrom food regions around world. the to Appeals especially internationalvisitors Japan. to Feature your Feature ad the on of back for ANA security certificates domestic routes or departing arrivingAirport. Security issued are to directly certificates passengers when they pass through check, security allowing you high a achieve to reach. In Flight In 2 6 In In Flight the the us C - (1 month) channel to Monthly flight flight - - - There are rates are other There There are rates are other There * * B and B Okoku - - Please contact contact Please Please contact us contact Please at some some at point to - ： ： no - Okoku - × flight flight offers magazine high no - - seconds 15 Body 1 pageBody Tsubasa 1st to end of every month every end of to 1st Tsubasa Some aircraft may run the commercial towards the end of the end towards run may commercial the aircraft Some ** month. of following the or beginning month the previousuntil

Sky Channel Commercials Commercials Channel Sky

Price Price Issue Issue Price (Prior to Video Programming) Video to (Prior and read during their flight, making magazinethis an effective solution for both B communication. ANA’s ANA’s standard in visibility and reach. Many passengers up pick magazine to enjoy magazine enjoy to benefits the of cross media. Run a commercial prior to showing Runshowing to commercial prior a of overseas video programs. Feature this advertising option in combination with print ad ain inour In Flight In In Flight In

1

5 Media List Media ANA-Operated Domestic Routes ANA-Operated International Routes （Includes seasonal flights）

ANA国内線 就航路線図（期間運行便を含む） ANA国際線 就航路線図

ANA

- Operated Routes Operated

2020年サマーダイヤより、モスクワ、ミラノ、イスタンブール、 深セン、ストックホルムへ就航予定（2020年3月予定）

ANA International Route and Flight Data (Excludes Cargo Flights, As of September 1, 2019) ANA国際線 路線・便数データ (貨物便を除く2019年9月1日現在) Number of flights Number of airports Number of routes per week in service 路線数 運行便数/週 就航空港数 North America (including Canada 北米(カナダ、メキシコ含む。 ANA Domestic Route and Flight Data (Excludes Cargo Flights, As of July 1,2019) 10 and Mexico, excluding Hawaii) ハワイ除く) 13 196

ANA国内線 路線・便数データ (貨物便を除く 2019年7月1日現在) Europe ヨーロッパ 7 112 7

Number of routes Number of flights per day Number of airports in service China 中国 20 350 11 路線数 運行便数/日 就航空港数 Asia / Oceania アジア･オセアニア 25 518 17 (including Hong Kong) (香港含む) 137 1,080 53 Resort (Hawaii) リゾート(ハワイ) 2 42 1 *ANA FACTBOOK 2019 Note: Includes code-share flights with , , , STARFLYER, and ORIENTAL BRIDGE Total 合計 67 1,218 46 注記: IBEXエアラインズ、AIR DO、ソラシドエア、スターフライヤー、オリエンタルエアブリッジとの *ANA FACTBOOK 2019 コードシェア便を含む ANA MEDIA KIT ｜ 13 Important Notes Concerning Advertising with ANA 14 ｜ KIT . Fri ANA ANA MEDIA - on on ＞ , M , 00 : 7 [email protected] 1 Inquiries - ： ＜ 00 IGITAL MEDIA DEPT MEDIA IGITAL : D Ltd Co., Trading Airways Nippon All Mail 9 Please contact us for us for contact more andPlease specifications. details dimensional dimensional - (MPEG4),DVD. nes below before applying for the ANA Sky Media Program. MediaSky ANA the for applying before below nes disasters, other or unavoidable circumstances. uirements and aviationof laws airport and other andrelevant regulations.laws eli ral VIDEOdata flight magazine, please refrain from refrain please magazine, flight req - in information request coupon or two or coupon request information in - flight flight cups paper ads on domestic routes - In As the large onboard screens and small monitors for Sky Vision do not not do Vision Sky for monitors small and screens onboard large the As heard be can (Audio captions. displaying recommend we audio, produce headphones) using channel audio designated a from codes). 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The rate of your your of rate The colors. four in offset printed are pages advertising All or colors three in printing specify ifyou even change not will advertisement less route flight or cabin/class certain a specify not can You With the exception of special pages, you may not specify the page on on page the specify not may you pages, special of exception the With appear will advertisement your which accepted not Advertorials advertisements. pure only submit Please After completion, we will provide the number of implemented fights and and fights implemented of number the providewill we completion, After implementation of images the ofend the afterstock product placement return not will we Generally period promotion In Type of file: PDF (Graphic mode more than 350 dpi), Adobe Illustrator Adobe dpi), 350 than more mode (Graphic PDF file:of Type be must fonts All above. and 4 versions Quark above.and 5.5 versions outlines to converted color and paper provide please advertisement, an submitting When file electronic the with along sheet specification file a and samples your of name the place please advertisement bleed a of case the In size trim the of sides all from 10mm least at within copy all and company more or 3mmof margin bleed a provide also Please advertisement, the of side each on flighta board on manners required and restrictions usage the state Clearly have which devices electronic concerning advertisements those in restrictions usage onboard in an as magazine the of nature the to respect With maila including from refrain please two only The codes QR are advertisement concerning matters other on specifications detailed forus contact Please files advertisement electronic Please submit your advertisement in complete, electronic file formatfile electronic complete, in advertisement your submit Please Print media ・・・・・・Notes concerning application ● Notes concerning application Guidelines advertisementspreparing for quality products, as well as businesses businesses as well as products, quality - Flight schedules Flight schedules are subject change, to type and aircraft and flights may in be response canceled weather to conditions, natu programs Media and services in offered airports and on board inside restricted areas flights are required comply to with the note media thatprograms Pleasedeemed hinder to the of safety a flight will for be not anyallowed whatsoever. reason 01 02 03

ATTENTION ATTENTION ATTENTION No opinion advertising will be allowed be will advertising opinion No allowed be will court in pending matter any about advertising No forbidden are temptation and speculation arouse which Expressions or expressions other any reject and refuse to right the reserves ANA inappropriate deems it that content Do not use expressions that obscure accountability, ambiguous ambiguous accountability, obscure that expressions use not Do efficacy and effect about doubt create that expressions or expressions, as such drinking underage prohibits that phrase warning a include Always alcohol” drinking or purchasing from prohibited are “Minors morality and order social the disrupt that expressions use not Do allowed be will individualany of dismissal the about advertising No allowed be will excuse or apology an express to intended advertising No When using superlative or absolute expressions such as “Largest in “Largest as such expressions absolute or superlative using When or documentation investigatory provide always Japan”, in “First or Japan” data latest the use rule, general As a party. third a by proof objective other year. one within the of name the and source the cite always statistics, providing When organization research Do not use expressions that may be construed as political propaganda or or propaganda political as construed be may that expressions use not Do candidate potentiala of endorsement an beliefs or doctrines certain promote to aim that expressions use Never advertisement, an in athlete or organization sports amateur an using When regulations and rules relevant all with comply may that expressions or expressions exaggerated fallacies,use not Do evaluation. over an make or misled be to reader the cause Do not use copyrighted materials or protected items such as symbols, symbols, as such items protected or materials copyrighted use not Do border rights the from permission express without names, and slogans, family, royal family, imperial an of member a defaming of risk any Avoid dignity their respect and etc. countries, of flags national state, of head ifsuch even others, libel or ostracize, slander, that expressions use Never proven been has accusation Do not use expressions that are suggestive of businesses, products. or or products. businesses, of suggestive are that expressions use not Do ANA the of activities operating the with compete or conflict that services affiliates its and Group travel and aviation about concern incite that expressions use not Do consumers protect that expressions Use competition for rules voluntary other and regulations, laws, with Comply General standardsGeneral for advertisement and promotion that provide such products and services and products such provide that morals and order public against go that services and products, Businesses, sex the gambling, to related operators business or Businesses inappropriate deems ANA which others or industry, entertainment Businesses that are in violation of laws and regulations and laws of violationin are that Businesses law, by prohibited products including services, and products improper poor and products, unauthorized travel scams be to considered typically are that those and businesses Dishonest forces antisocial to connected or by operated Businesses Businesses, products, and services that conflict or compete with the the with compete or conflict that services and products, Businesses, affiliates its and Group ΑΝΑ the of activities operating and aviation about concern incite that services and products, Businesses, A l l m e d i a ・・・・・・

ANA is an air carrier committed to valuing passenger’s time and space based on safety and trust. Please read through guid through our read Please and trust. safety on based and space time passenger’s valuing to committed carrier airan is ANA Important Notes ANA ConcerningAdvertisingwith not comply with these rules.with not comply Please heed theexpression followingofrules when producing that does advertising any not accept your We will advertising. Notes concerning expressions content and Advertising of the following types of businesses,types the followingAdvertising and ofproducts not accepted. be willservices Types of advertising that are ofnot Types advertising accepted ・・・・・・