IPL 2017 Objectives

 Week wise buzz of IPL 2017

 To understand the categories that generated maximum buzz during IPL 2017  Event unfolding  Top Teams  Top Players  Top Team Hashtags  IPL and Mood of the Nation – Maxus Kaleidoscope  Advertisers leaderboard Methodology

The analysis has been done by Maxus Mesh - our marketing command center and dialogue engine that reads environmental signals in real-time. Also, part of the analysis comes from Maxus proprietary tool – Maxus Kaleidoscope which enables location based Mood planning of audiences in India basis social media conversations. It uses near real-time posts from Twitter & Instagram to bucket across 8 broad moods. The moods are extrapolated onto a map of India from where these posts emerge thereby giving us a literal Map of the mood of a place.

• The social conversations measures impact of IPLT20 in India region.

• Detailed keyword analysis is conducted to identify social chatter around various aspects of IPLT20. SOCIAL BUZZ IPL 2017 – 6,490,666

1,344,900

1,090,342

911,028 834,756 673,533 692,314 667,997 700912 611,497 656,024 465,750 428162 398,728 443125 401045 372,563 354,659 340844 372399342031 282389

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Final week IPL 2015 IPL2016 IPL2017

• 2017 has been most buzziest IPL year in past decade. 2017 was 2X buzzier than 2016 edition. SOCIAL BUZZ IPL 2017 – 6,490,666

The Final – MI vs RPS IPL2017 500000

400000

300000

200000

100000

0

… …

… … … … … … … … … … … … … … … … … …

…

21ST

27TH 10TH 11TH 12TH 13TH 14TH 15TH 16TH 17TH 18TH 19TH 20TH 24TH 25TH 26TH 28TH 29TH 30TH

23RD

22ND

1ST MAY

4TH MAY 5TH MAY 6TH MAY 7TH MAY 8TH MAY 9TH MAY

3RD MAY

2ND MAY

1ST APRIL

21ST MAY

7TH APRIL 8TH APRIL 4TH APRIL 5TH APRIL 6TH APRIL 9TH APRIL

16TH MAY 10TH MAY 11TH MAY 12TH MAY 13TH MAY 14TH MAY 15TH MAY 17TH MAY 18TH MAY 19TH MAY 20TH MAY

3RD APRIL 2ND APRIL

• The final match between #MI vs RPS was most buzziest match which alone generated around 5 lac mentions Social Team Leadership Board – Overall

Royal Challengers Rising Pune KKR 906,298 mentions 922,847 mentions 419,581 mentions 1,344,508 mentions

Sunrisers Kings XI Punjab Delhi Daredevils 364,223 mentions 321,667 mentions Gujarat lions 169,029 mentions 262147 mentions

KKR dominated the popularity through out the IPL 2017 season, ahead of winner Mumbai Indians. Social Player Leadership Board - Overall

M S Dhoni Rohit Sharma 522,170 mentions 180,531 mentions 490,495 mentions 252,014 mentions

David Warner 143,645 mentions 136,264 mentions 136,107 mentions 114,185 mentions

• Dhoni was most popular player this IPL season, followed by Gautam Gambhir and Rohit Sharma • Last year favourite Virat Kohli could manage with 7th spot due to poor performance • is the most popular (Non –Indian) player to be featured in top 8 leaderboard for both 2016 and 2017 IPL edition. Teams and Hashtags

Rank this season

Mumbai Indian #cricketmerijaan 295,053 1 Knight Riders AmiKKR 264,063 2 #duskidahaad 133,932 3 Royal Challengers Bangalore #playbold 96,589 4 Sunrisers Hyderabad #orangearmy 90,287 5 Gujarat Lions #rangwahijungnayi 68,266 6 Rising Pune Supergiants #Gamemaarichhe 48,879 7 8 Kings XI Punjab #livepunjabiplaypunjabi 33,812 9 Delhi Daredevils #DilDilliHai 18,998 #CricketMeriJaan by Mumbai Indians was the most chanted Team hashtag in the tournament IPL and Mood of the Nation

T HE MOOD AROUND THE I NDIAN P REMIER L EAGUE IS LARGELY ACTION ORIENTED. Demographic of IPL Audience

M EN FAR OUTSHOUT THE W OMEN WITH RESPECT TO I P L W HILE D ELHI ACCOUNTS FOR THE SECOND MOST CONVERSATIONS NUMBER OF TWEETS AROUND THE TOPIC , THEIR TEAM DOESN ’ T FEATURE IN THE MOST SPOKEN ABOUT TEAMS .

M OST TALKED ABOUT T EAMS - 2017 Advertisers Leaderboard

Vivo is most buzziest brand due to title sponsorship –VivoIpl.

Apart from Official sponsors this IPL, the Amazon Chonkpur Cheetah ads were the most watched ad on digital this IPL season . Vodafone had most engaging brand content story this IPL season. The cute Zoo Zoo ads and the old couple ad went viral and was the most liked and shared story this IPL season. Also, was most watched ad amongst Official sponsors to the event. Thank You

For further details, please contact: Rashmi Nakaskar – 9819222195 [email protected]