thewest.com.au – Digital Overview Presented: January 2016 thewest.com.au | Overview
thewest.com.au is the preferred site for quality content; it reaches a professional, affluent audience.
Engagement: 18,441,809 page impressions 18.54 minutes spent per person, per month
Daily Average:
137,361 daily average unique users 614,727 daily average page views 41% 59%
Reach: The West Australian reaches 1,858,061 Unique Users across the active Australian online population each month
Audience Flow: Traffic to thewest.com.au tends to peak on Wednesday with Sunday the lowest traffic day.
Nielsen Consumer & Media View Survey 06 2015 (Aug14-Jul15) National Online: Yahoo7, September 15 Go digital and get social with The West
The West Australian’s digital and social media platforms continue to grow and offer exposure to highly engaged audiences.
thewest.com.au’s digital audience in WA has grown 7.5 per cent year on year with mobile access up 35 per cent since September 2014.
And, the latest Nielsen online ratings (October 2015) demonstrate that thewest.com.au continues to attract a higher unique audience than local competitors and has 27 per cent more page views than its closest local competitor.
Source: emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2015 Nielsen Online ratings October2015. All 14+
thewest.com.au is the preferred site for quality content
Nearly a third of web readers prefer thewest.com.au compared to WAtoday and PerthNow. Readers who prefer thewest.com.au cite ‘quality content’ as the main reason.* Appeal to a lucrative market of affluent consumers and big spenders on consumer goods.
Base: Western Australia, People 14+ Each month, thewest.com.au reaches a high value audience of:
228,000 (69%) grocery buyers
269,000 (82%) household decision makers (major categories)
82,000 (25%) managers and professionals
1 in 5 have investments of $100k-$500k 9% have investments of $500k+. That’s 11% higher than the WA average.
4 Yahoo Confidential & Proprietary Nielsen Consumer & Media View Survey 08 2015 (Oct14-Sep15) National Online: Yahoo7, Dec 15 Unique Audience (Monthly)
40% more audience than WA Today 28% more audience than PerthNow
Source: Nielsen Online Ratings (Media View) Nov 14-Nov 15 Ave PRODUCTS STANDARD DISPLAY Display | Standard Ads
Standard display ads run can run across the entire Yahoo!7 network and can have targeting applied to ensure ads are reaching a relevant audience.
. Ads units include the following standards sizes: . MREC . Half Page . Leaderboard . Sky . NT1 . Mobile Banner
. Ads can target by: MREC . Location – eg. WA . BT segments – eg. Grocery Buyers Half Page . Contextual – eg. Lifestyle section . Demo – eg. Women 25+
*Loading applies for extra targeting
Leaderboard Sky NT1 Display | eDM eDMs provide advertisers with a direct link to a users inbox with multiple eDMs available across the week. eDMs are bought on a daily basis with 100% ownership of the MREC position for the day.
Sports Newsletter: Daily News Newsletter: Entertainment Newsletter: 50,000+ Subscribers 23,000+ Subscribers 19,000+ Subscribers Travel Newsletter Business Newsletter: 14,000+ Subscribers 11,000+ Subscribers 30% Open Rate Client Rate: $700+GST per send PREMIUM TAKEOVERS Homepage | Sponsorship
The Homepage Takeover is the entry point to thewest.com.au featuring top stories and modules linking to all areas of the site. This premium placement is best used for a campaign launch as it provides broad reach and high impact across desktop, tablet and mobile devices and will help to strengthen awareness of your brand.
Daily Unique Users: 40,000 Inclusions: Desktop Daily Page Views: 245,000 • Gutters (left & right) 100% Homepage Takeover: $5,500 +GST • Medium Rectangle 100% • NT1 strip 100% Mobile • Mobile Banner 100% • Medium Rectangle 100%
News Takeover | Sponsorship
The News Takeover includes 100% SOV for the Latest, WA, National and World sub-sections on thewest.com.au. Sold on as a daily buyout this premium position ensures broad reach and high impact across desktop, tablet and mobile devices.
Daily Unique Users: 94,000 Inclusions: Desktop Daily Page Views: 250,000 • Gutters (left & right) 100% Homepage Takeover: $6,500 +GST • Medium Rectangle 100% • NT1 strip 100% Mobile • Mobile Banner 100% • Medium Rectangle 100%
HIGH IMPACT EXECUTIONS High Impact | Billboard
The Billboard is a unique branding opportunity which provides a highly visible and persistent canvas for advertisers to tell their story. It’s flexible enough for customisation for a highly stylised and interactive user experience
. The Billboard offers your brand premium positioned real estate on thewest.com.au homepage.
. Utilise this large format to promote your brand message on our high reaching homepage.
. Engage our audience through your creative which runs auto initiated in the Billboard for 8 seconds in an non- intrusive way.
. The large format remains on the page until close is initiated by the user.
Billboard : $7,500+GST Billboard Takeover: $9,500+GST includes Gutters and Med Rec
Example Test Link High Impact | Billboard Expandable
The Expandable Billboard is an extension of the Billboard that provides a richer and more engaging advertiser experience.
. Available on the WAN homepage.
. The Billboard Expandable utilises the prominent screen presence of the Billboard, but also offers a large additional canvas for immerse engagement.
. Engage our audience through your creative which runs auto initiated in the Billboard for 8 seconds in an non – intrusive way.
. The large format remains on the page until close is initiated by the user.
Billboard Expandable: $8,500+GST Billboard Expandable Takeover: $10,500+GST includes Gutters & Med Rec High Impact | Video 3-2-1
Build anticipation with 3, 2, 1 Video format showcasing your TVC or video in an engaging and innovative format
Upon rollover, . Video 3-2-1 offers your brand premium positioned real countdown estate on thewest.com.au homepage. begins
. The animated creative or video streams (without sound) within the medium rectangle, drawing our audiences’ attention to motion
. Upon rollover, the countdown begins, building anticipation
. After the countdown page dims, the video with auto- initiated sound plays and the audience can focus on the video in a larger player
Video opens up Video 3-2-1Takeover: $8,090+GST in larger window includes Gutters & Med Rec
SECTIONAL TAKEOVERS Entertainment | Sponsorship
The West Australian Entertainment reaches 110,579 Unique Users across the active Australian online population each month
• Own the Entertainment section exclusively across all four ad units
• Includes 100% SOV for the leaderboard, medium rectangle and gutters across landing page and all article pages
• Average 144,000 imps across four ad units per day
• Choose any 5 days within the month subject to availability for $7,300 +GST
*Forecast only, results may vary dependent on news day
Source: Yahoo! Digits 3(AU Ips) Sept 2015 Life+Style | Sponsorship
The West Australian Life + Style reaches 73,349 Unique Users across the active Australian online population each month
• Own the Life + Style section exclusively across all four ad units
• Includes 100% SOV for the leaderboard, medium rectangle and gutters across landing page and all article pages
• Average 60,000 imps across four ad units per day
• Choose any 5 days within the month subject to availability for $4,500 + GST
*Forecast only, results may vary dependent on news day
Source: Yahoo! Digits 3(AU Ips) Sept 2015 Business | Sponsorship
The West Australian Business reaches 84,786 Unique Users across the active Australian online population each month
• Own the Business section 100% exclusively across all four ad units
• Includes 100% SOV for the leaderboard, medium rectangle and gutters across landing page and all article pages
• Average 200,000 imps across four ad units per day
• Choose any 5 days within the month subject to availability for $9,800 + GST
*Forecast only, results may vary dependent on news day
Source: Yahoo! Digits 3(AU Ips) Sept 2015 Travel | Sponsorship
The West Australian Travel section reaches 19,830 Unique Users across the active Australian online population each month
• Own the Travel section exclusively across all four ad units
• Includes 100% SOV for the leaderboard, medium rectangle and gutters across landing page and all article pages
• Average 112,000 imps across four ad units per 8 days.
• Choose any 8 days within the month subject to availability for $2,000 + GST
*Forecast only, results may vary dependent on news day
Source: Yahoo! Digits 3(AU Ips) Sept 2015 SOCIAL + SPONSORED CONTENT
Facebook | Post
Seven West Media WA is offering the opportunity for clients to leverage from our large Facebook audience. Whilst ‘straight advertising’ within Facebook is already available, this opportunity ensures that is natively aligned with the largest and most powerful media group in Western Australia.
. Client mentioned in post and option tag to their Facebook page encouraging users to ‘like’.
. Link to sponsored content hosted on thewest.com.au with article about the exhibition
. A boosted post which can be targeted using; Gender, Relationship Status, Educational Status, Age, Location, Language and Interests (i.e Sport, Food, Fashion)
. Image included. Client can supply*
. Client watermark/logo can be included on image – 80% transparency
* To be bought in conjunction with a sponsored content article
*Client supplied image to be signed off and approved by editorial ^Example post only – quiz not included in the cost Seven West Media | Facebook Landscape
THE WEST AUSTRALIAN – 139K TODAY TONIGHT– 141K CHANNEL 7 PERTH – 66K 7 NEWS PERTH – 207K THE WIRE – 8.5K
SPORT – 22K ENTERTAINMENT – 1.2K FOOD + DRINK – 29K MIND + BODY – 22 businK JOBFINDER )
BUSINESS (NEW) PHOTOS – 1.3K TRAVEL – 29K WEST WHEELS (NEW) ALBANY ADVERTISER 8.5k
BROOME ADVERTISER 4K BUNBURY HERALD 1.2K BUSSELTON DUNS TIMES 2.9K GERALDTON GUARDIAN 11.9K HARVEY/WAR REP 1K
KALGOORLIE MINER 10.5K KIMBERLEY ECHO 2.6K MANJIMUP BRIDGETOWN 2.3K AUG/MARG RIVER TIMES 3k NARROGIN OBSERVER 61k
NORTHERN GUARDIAN 1,071 NORTH WEST TELEGRAPH 3.1k PILBARA NEWS 5.6k SOUND/SOUTHERN TELE 2.4k SOUTH WESTERN TIMES 6.3k
* The West Social Media Manager to determine which Facebook pages are most appropriate for post Facebook Post + Sponsored Content
1 x Facebook Post (includes boost) 1 x Facebook Post (includes boost)
1 x Sponsored Article* (supplied by client) 1 x Sponsored Article* (written by SWM) Total Investment = $2,500 +GST Total Investment = $5,000 +GST
*Display Ads (MREC + Leaderboard) must be supplied by the client Facebook Post Specs
FACEBOOK POST . Image JPG or PNG 1200p x 1200p (can be supplied by client)* . Image must not contain text . Client logo for watermark on image (eps vector logo)
SPONSORED CONTENT ARTICLE . Images JPG or PNG 1200p x 1200p (can be supplied by client – max 4)* . Client existing content OR Brief/PR release (edited by editorial before going live)* . MREC - https://au.adspecs.yahoo.com/adformats/units/300x250/ . Leaderboard - https://au.adspecs.yahoo.com/adformats/units/728x90/
*Client supplied image and content to be signed off and approved by editorial Performance What is native advertising?
. na·tive ad·ver·tis·ing . n. A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
FORM FUNCTION
Native ads match the visual Native ads behave design of the experience consistently with the native they live within, and look & user experience. feel like natural content.
NATIVE ADS: CORE SIX 1. In-Feed Units 2. Paid Search Units 3. Recommendation Widgets 4. Promoted Listings 5. In-Ad with Native Elements 6. Custom/ ‘Can’t be Contained’
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Yahoo 2015 Confidential & Proprietary. The power of Yahoo7 native ads . The most flexible and effective native ad platform reaching targeted audience with scalable results to deliver brand, content and performance-based campaign objections.
. Powerful targeting, optimization and creative tools combined with a simple campaign wizard will tailor your campaign setup to align with objectives – ensuring you’re brand is setup for success.
BRAND C O N T E N T PERFORMANCE ENGAGEMENT MARKETING MARKETING
Yahoo 2015 Confidential & Proprietary. 29 Native | Ads
Native ad formats combine a variety of assets provided by advertisers in order to produce rich, compelling ad experiences. These ads are displayed alongside page content and provide interaction and engagement superior to traditional display advertising.
. Harness the beauty of large images for vivid, personal and emotional brand storytelling across desktop, mobile and tablet
. Native ads run across the entire Yahoo7! network, including thewest.com.au
. They sit in premium positions, seamlessly blending into the page content
. Work across desktop, mobile and tablet so only one creative needed, but multiple allowed
. Campaign is optimised towards a campaign goal, eg click through to website or a ticket sale ensuring minimum wastage and that client’s campaign objectives are met
Client Rate: $2.50 CPC (WA ONLY)
Ad Specs: https://au.adspecs.yahoo.com/adformats/native/native/
Native Ads + Sponsored Content
1 x Sponsored Article* (supplied by client) 1 x Sponsored Article* (written by SWM)
RON WA - Native Ads ($2.50 CPC) RON WA - Native Ads ($2.50 CPC) Total Investment = $5,000 +GST Total Investment = $10,000 +GST
*Display Ads (MREC + Leaderboard) must be supplied by the client Best Practices:
Creative • Good creative message with a compelling graphic and a strong call to action • Image with one face perform better • The end user seeks benefits: ask a question, solve a problem • Image Feature a person enjoying the benefits described Example of Standard perfomers Assets • Minimum 2 ads (preference is 5) • Provide large Image (minimum 1200x627 pixels) • Third party click and impressions trackers • Creative needs to be live at least a week to obtain learnings Best Practices Ads Specs Titles • Make use of the 50 characters • Keep geo-targeting in mind • Use title case • Directly relate to landing page
Descriptions • Make use of the 150 characters • Use sentence case • Sponsored By reflects brand, not URL • Directly relate to landing page
Images • 82x82 pixels • Avoid logos since they may appear out of place in the content stream • Use compelling images: Images with one face perform better
https://au.adspecs.yahoo.com/adformats/native/native/
Yahoo 2014 Confidential & Proprietary. 33 Audience | Ads
Yahoo Audience Ads offer Advertiser’s a managed programmatic audience buying solution that leverages Yahoo7 proprietary data, inventory and technology to deliver multi-channel brand and performance marketing goals
. Audience Ads work towards a performance goal/objective – eg. Register your interest, online purchase or click through to website.
. Ads run across the entire Yahoo!7 network and are optimised throughout the lifetime of the campaign
. Campaign is optimised against best performing sites, ad units and creative messaging
. Client provides various ad units: MREC Half Page Leaderboard Sky Mobile banner
Client Rate: $4 CPM (WA Only)
Video Video | Pre-rolls
New platform, new audience, same objective
Pre-rolls across the Yahoo!7 network are a natural extension of traditional TV advertising activity. Advertisers can simply utilise their TVC to achieve the same objective they are seeking with traditional TV activity.
If you are investing in TV advertising, extending this content into one of Australia’s leading online networks is a must do for any integrated marketing mix.
Having a presence on this platform will ensure you are reaching an audience that you are not capturing within traditional TV.
YAHOO!7 VIDEO CONSUMPTION
Yahoo7 audience consumes both 39% Short Form and Long Form Video content across our premium network 27% and across devices. 24% 9% TV (53%) and 7News (35%) are key drivers of short form content
Video Consumption Across Devices PLUS7 / TV is our key driver for video streams – approx. 8.7 million in September 2014 (up 27% YOY)
On average, there are 35% more video streams on Monday than any other day.
PLUS7 N. 1 APP in Long form content Apple Store, Oct 2014
Source: Yahoo! Web Analytics 2015 PLUS7: WA Audience Note: Audience filtered to WA only
2 in 5 talk 86% own a about what 28% of PLUS7 smart they read on users are phone the Internet! female 18-34 Ppl 25-54 make up 2 in 5 own Australian’s Love… over 65% of a tablet our audience PC!
1 in 5 Over 1 in 2 are 70% 30% heavy internet have used the users (20+ internet in the Average hours a week), past month to Age ix=169 watch TV is 47
Source: Nielsen Consumer & Media View Survey 06 2015 (Aug14-Jul15) National Online: Yahoo7, Oct 15 YAHOO7 TV: WA AUDIENCE
14-24 Age groups: 65+ 7% 19% 25-34 18%
77% 23% 55-64 20% 35-44 20%
45-54 16% WHO’S WATCHING WHAT…
People 25-34 People 65+ People 45-54 ix=121 ix=157 ix=132
People 45-54 People 35-44 People 25-34 ix=161 ix=156 ix=111
Nielsen Consumer & Media View Survey 03 2015 (May14-Apr15) National Online: Yahoo7, July 15. Base: WA. Those who “must see/always try to watch” each program 39 Yahoo Confidential & Proprietary