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Thewest.Com.Au – Digital Overview Presented: January 2016 Thewest.Com.Au | Overview

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Thewest.Com.Au – Digital Overview Presented: January 2016 Thewest.Com.Au | Overview thewest.com.au – Digital Overview Presented: January 2016 thewest.com.au | Overview thewest.com.au is the preferred site for quality content; it reaches a professional, affluent audience. Engagement: 18,441,809 page impressions 18.54 minutes spent per person, per month Daily Average: 137,361 daily average unique users 614,727 daily average page views 41% 59% Reach: The West Australian reaches 1,858,061 Unique Users across the active Australian online population each month Audience Flow: Traffic to thewest.com.au tends to peak on Wednesday with Sunday the lowest traffic day. Nielsen Consumer & Media View Survey 06 2015 (Aug14-Jul15) National Online: Yahoo7, September 15 Go digital and get social with The West The West Australian’s digital and social media platforms continue to grow and offer exposure to highly engaged audiences. thewest.com.au’s digital audience in WA has grown 7.5 per cent year on year with mobile access up 35 per cent since September 2014. And, the latest Nielsen online ratings (October 2015) demonstrate that thewest.com.au continues to attract a higher unique audience than local competitors and has 27 per cent more page views than its closest local competitor. Source: emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2015 Nielsen Online ratings October2015. All 14+ thewest.com.au is the preferred site for quality content Nearly a third of web readers prefer thewest.com.au compared to WAtoday and PerthNow. Readers who prefer thewest.com.au cite ‘quality content’ as the main reason.* Appeal to a lucrative market of affluent consumers and big spenders on consumer goods. Base: Western Australia, People 14+ Each month, thewest.com.au reaches a high value audience of: 228,000 (69%) grocery buyers 269,000 (82%) household decision makers (major categories) 82,000 (25%) managers and professionals 1 in 5 have investments of $100k-$500k 9% have investments of $500k+. That’s 11% higher than the WA average. 4 Yahoo Confidential & Proprietary Nielsen Consumer & Media View Survey 08 2015 (Oct14-Sep15) National Online: Yahoo7, Dec 15 Unique Audience (Monthly) 40% more audience than WA Today 28% more audience than PerthNow Source: Nielsen Online Ratings (Media View) Nov 14-Nov 15 Ave PRODUCTS STANDARD DISPLAY Display | Standard Ads Standard display ads run can run across the entire Yahoo!7 network and can have targeting applied to ensure ads are reaching a relevant audience. Ads units include the following standards sizes: . MREC . Half Page . Leaderboard . Sky . NT1 . Mobile Banner . Ads can target by: MREC . Location – eg. WA . BT segments – eg. Grocery Buyers Half Page . Contextual – eg. Lifestyle section . Demo – eg. Women 25+ *Loading applies for extra targeting Leaderboard Sky NT1 Display | eDM eDMs provide advertisers with a direct link to a users inbox with multiple eDMs available across the week. eDMs are bought on a daily basis with 100% ownership of the MREC position for the day. Sports Newsletter: Daily News Newsletter: Entertainment Newsletter: 50,000+ Subscribers 23,000+ Subscribers 19,000+ Subscribers Travel Newsletter Business Newsletter: 14,000+ Subscribers 11,000+ Subscribers 30% Open Rate Client Rate: $700+GST per send PREMIUM TAKEOVERS Homepage | Sponsorship The Homepage Takeover is the entry point to thewest.com.au featuring top stories and modules linking to all areas of the site. This premium placement is best used for a campaign launch as it provides broad reach and high impact across desktop, tablet and mobile devices and will help to strengthen awareness of your brand. Daily Unique Users: 40,000 Inclusions: Desktop Daily Page Views: 245,000 • Gutters (left & right) 100% Homepage Takeover: $5,500 +GST • Medium Rectangle 100% • NT1 strip 100% Mobile • Mobile Banner 100% • Medium Rectangle 100% News Takeover | Sponsorship The News Takeover includes 100% SOV for the Latest, WA, National and World sub-sections on thewest.com.au. Sold on as a daily buyout this premium position ensures broad reach and high impact across desktop, tablet and mobile devices. Daily Unique Users: 94,000 Inclusions: Desktop Daily Page Views: 250,000 • Gutters (left & right) 100% Homepage Takeover: $6,500 +GST • Medium Rectangle 100% • NT1 strip 100% Mobile • Mobile Banner 100% • Medium Rectangle 100% HIGH IMPACT EXECUTIONS High Impact | Billboard The Billboard is a unique branding opportunity which provides a highly visible and persistent canvas for advertisers to tell their story. It’s flexible enough for customisation for a highly stylised and interactive user experience . The Billboard offers your brand premium positioned real estate on thewest.com.au homepage. Utilise this large format to promote your brand message on our high reaching homepage. Engage our audience through your creative which runs auto initiated in the Billboard for 8 seconds in an non- intrusive way. The large format remains on the page until close is initiated by the user. Billboard : $7,500+GST Billboard Takeover: $9,500+GST includes Gutters and Med Rec Example Test Link High Impact | Billboard Expandable The Expandable Billboard is an extension of the Billboard that provides a richer and more engaging advertiser experience. Available on the WAN homepage. The Billboard Expandable utilises the prominent screen presence of the Billboard, but also offers a large additional canvas for immerse engagement. Engage our audience through your creative which runs auto initiated in the Billboard for 8 seconds in an non – intrusive way. The large format remains on the page until close is initiated by the user. Billboard Expandable: $8,500+GST Billboard Expandable Takeover: $10,500+GST includes Gutters & Med Rec High Impact | Video 3-2-1 Build anticipation with 3, 2, 1 Video format showcasing your TVC or video in an engaging and innovative format Upon rollover, . Video 3-2-1 offers your brand premium positioned real countdown estate on thewest.com.au homepage. begins . The animated creative or video streams (without sound) within the medium rectangle, drawing our audiences’ attention to motion . Upon rollover, the countdown begins, building anticipation . After the countdown page dims, the video with auto- initiated sound plays and the audience can focus on the video in a larger player Video opens up Video 3-2-1Takeover: $8,090+GST in larger window includes Gutters & Med Rec SECTIONAL TAKEOVERS Entertainment | Sponsorship The West Australian Entertainment reaches 110,579 Unique Users across the active Australian online population each month • Own the Entertainment section exclusively across all four ad units • Includes 100% SOV for the leaderboard, medium rectangle and gutters across landing page and all article pages • Average 144,000 imps across four ad units per day • Choose any 5 days within the month subject to availability for $7,300 +GST *Forecast only, results may vary dependent on news day Source: Yahoo! Digits 3(AU Ips) Sept 2015 Life+Style | Sponsorship The West Australian Life + Style reaches 73,349 Unique Users across the active Australian online population each month • Own the Life + Style section exclusively across all four ad units • Includes 100% SOV for the leaderboard, medium rectangle and gutters across landing page and all article pages • Average 60,000 imps across four ad units per day • Choose any 5 days within the month subject to availability for $4,500 + GST *Forecast only, results may vary dependent on news day Source: Yahoo! Digits 3(AU Ips) Sept 2015 Business | Sponsorship The West Australian Business reaches 84,786 Unique Users across the active Australian online population each month • Own the Business section 100% exclusively across all four ad units • Includes 100% SOV for the leaderboard, medium rectangle and gutters across landing page and all article pages • Average 200,000 imps across four ad units per day • Choose any 5 days within the month subject to availability for $9,800 + GST *Forecast only, results may vary dependent on news day Source: Yahoo! Digits 3(AU Ips) Sept 2015 Travel | Sponsorship The West Australian Travel section reaches 19,830 Unique Users across the active Australian online population each month • Own the Travel section exclusively across all four ad units • Includes 100% SOV for the leaderboard, medium rectangle and gutters across landing page and all article pages • Average 112,000 imps across four ad units per 8 days. • Choose any 8 days within the month subject to availability for $2,000 + GST *Forecast only, results may vary dependent on news day Source: Yahoo! Digits 3(AU Ips) Sept 2015 SOCIAL + SPONSORED CONTENT Facebook | Post Seven West Media WA is offering the opportunity for clients to leverage from our large Facebook audience. Whilst ‘straight advertising’ within Facebook is already available, this opportunity ensures that is natively aligned with the largest and most powerful media group in Western Australia. Client mentioned in post and option tag to their Facebook page encouraging users to ‘like’. Link to sponsored content hosted on thewest.com.au with article about the exhibition . A boosted post which can be targeted using; Gender, Relationship Status, Educational Status, Age, Location, Language and Interests (i.e Sport, Food, Fashion) . Image included. Client can supply* . Client watermark/logo can be included on image – 80% transparency * To be bought in conjunction with a sponsored content article *Client supplied image to be signed off and approved by editorial ^Example post only – quiz not included in the cost Seven West Media | Facebook Landscape THE
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