Index

ABC Boston, 14 UNAIDS, 211, 215, 223 Abrams, George, 178 UN General Assembly, 52 Addicting Games, 246 Akopov, Rafael, 120 Adria, Ferran, 180 Albarn, Damon, 176 Advertising, MTV Europe, 67–95 Algeria, 225 Aerosmith, 175 Altman, Drew, 223 Afghanistan, 160 Amabani, Anil, 195 Aguilera, Christina, 163, 177 “The Amazing Tony,” 3–4 AIDS awareness, 82, 187–189, American Express, 31 203–232 http://www.pbookshop.comAmerican Foundation for AIDS condoms, 210 Research, 204 early reports of AIDS, 208 American School of London, 104 Japan, 209–210 Ames, Roger, 122 and John,COPYRIGHTED Elton, 174 Anderson, MATERIAL Don, 32 MTV Europe, 205 Anderson, Pamela, 180, 195 PEPFAR (President’s Emergency Annan, Kofi, 223 Plan for AIDS Relief ), 211 Annubis House (TV show), 170, 235 spreading of virus, 208–209 Antena 3, 147 “Staying Alive” campaign, Antiwar movement, 9 212–232 (see also “Staying AOL–Time Warner merger, 19–20 Alive” campaign) Armani, Giorgio, 167

271

BINDEX 30 March 2011; 9:4:26 272 INDEX

Arnold, Georgia, 206–207, 211, The Body Shop, 221–222, 225 218, 219 Bon Jovi, Jon, 82, 101, 111 Astra 1, 54, 56 Bono, 189, 195–196, 198, 260 Booth, Mark, 34 Backer, Kristiane, 80, 92 Bouten, Toon, 67 Bakish, Bob, 170, 199, 254, 258, Bowie, David, 175 259–260 Bramly, Sophie, 51 Bakker, Michiel, 56 Brand identification, 245–246 Batties, Rebecca, 148 Brand, Russell, 92 Beatles, 195 Braun electronics, 72 Beavis and Butt-Head (TV show), 168 Braun, Neil, 234 Beavis and Butt-Head Do America Breakfast Television Centre, 93 (film), 74 Britain News Corp, 146 Becker (TV show), 239 British Telecom, 33, 63 Beirut, Lebanon, 136 Brodsky, Julian, 22 Benedico, Nelson, 216–217 Brodsky, Leighanne, 169 Benedict XVI, 203 Bronfman, Edgar, 252 Ben Gurion, David, 263 Brown, Frank, 50, 56, 67, 73, 184 Berlin Wall, 55, 137, 181 Brown, James, 196 Berners-Lee, Tim, 243 Bucharest, Romania, 136 BET. See Black Entertainment Burger, Paul, 61 Television (BET) Bush administration, 192 Bewkes, Jeff, 22, 252 Bush, George W., 192–193 Beyoncé, 85, 193, 199, 249, 258 PEPFAR (President’s Emergency The Big Picture (TV show), 73 Plan for AIDS Relief ), 211 Big Time Rush (TV show), 235 BusinessWeek, 5 Bill and Melinda Gates Buzz (TV show), 83 Foundation, 218http://www.pbookshop.com bin Laden, Osama, 92 Cable TV, origin of, 16 Biondi, Frank, 22, 34 Cablevision, 21 Bizilj, Jaka, 219 Cales, Natalia, 225 Black Entertainment Television Californication (TV show), 239 (BET), 22, 24 Campbell, Naomi, 102, 174 Black Eyed Peas, 163 Canada, 137 Blair, Tony, 192–193 Cape Town (South Africa) Blame, Steve, 92 concert, 11 Blank, Matt, 34 Capizzi, Baron, 27 Bloom, Annie, 33 Capizzi, Nancy. See Roedy, Nancy Blur, 176 (Capizzi)

BINDEX 30 March 2011; 9:4:26 Index 273

Carley, Victorious (TV show), 235 Cohen, Fred, 33 Carter, Graydon, 137 Cokes, Ray, 91–93 Case, Steve, 20 Colbert Report (TV show), 239 Casey, Steve, 30 Colbert, Stephen, 238–239, 252 Castro, Fidel, 80, 135, 137, 139 Cold War, 12–13, 55, 183 Catholic Church, 203 Cole, Kenneth, 206, 216 CATV. See Community Antenna “Colors,” 138–139 Television (CATV) The Columbia Pictures Movie Show CCTV, 184–187 (TV show), 73 CCTV 9, 155 Columbia Studios, 67 Channel V (Asia), 146 Comcast, 21 Cheng, Norman, 146 Comedy Central, 146, 236, Cher, 87 238–239, 259 China Community Antenna Television AIDS awareness, 213–214 (CATV), 16 artists, need for recognition, Condoms, 210–211 184–185 Conneely, Marc, 107, 114–115 distribution in, 152–158 Cord cutting, 250 economy, 253 Cox, Tony, 17, 21 and foreign cultures, 48 Cyrus, Miley, 235 government, 80, 138 investments in, 144 Daily Show (TV show), 239 and Murdoch, Rupert, 56 Dalai Lama, 187, 258 restrictions, 170 Dallas Cowboy Cheerleaders, Super Bowl broadcast, 186–187 233–234 Chisholm, Sam, 57 Dall’Orto, Antonio Campo, 106, 254 Chrysalis Records, 61 Dann, Pip, 50 Churchill, Winston,http://www.pbookshop.com 47 Danson, Ted, 239 Cinema for Peace, 219 Dating My Mom (TV show), 167 Citibank, 253 Dauman, Philippe, 104–105, 205, Civita, Roberto and Giancarlo, 145 259–261 Clark, Petula, 196 Davis, Chris, 225 Climate change, 227–228 Deeley, Cat, 92 Clinton, Bill, 116 Dempsey, John, 221 Clone High (TV show), 171 Deng Xiaoping, 56, 156 Clooney, George, 231 “Depth Charges,” 146 Club MTV (TV show), 81, 83 Deutsche Bundespost-Telekom, 57 CNN, 27, 132 Dial MTV (TV show), 73 Coca-Cola, 71, 220 Diamond, Brian, 84

BINDEX 30 March 2011; 9:4:26 274 INDEX

Diamond, Neil, 109 Freston, Tom, 29–34, 83, 132 Dickens, Rob, 61 Addicting Games, purchase of, 246 Diddy, P, 12, 179, 180, 214 in Afghanistan, 9 “Didi” (video), 88 AIDS awareness, 205 Digital technology, 241–242, 244–245 and Castro, Fidel, 137 Dire Straits, 38 in China, 26 Discovery Channel, 24 on competition, 127 Disney, 235 Korea, 145 Dolan, Charles, 16, 21 as manager, 97 Dolce, Domenico, 167 MTV Europe, 59–61 Dooley, Tom, 65, 205 on multiplatforms, 242 Dora the Explorer (TV show), and Nickelodeon, 234 168–169, 235 10th anniversary of MTV, 29 Dot-com bubble, 242–243 and Viacom, 238 Double Dare (TV show), 234 Fricklas, Mike, 122 Downer, John Dunton, 51 Fries, Mike, 251 Drage, Roger, 62 Frost, David, 93 Fuchs, Michael, 22 Erdogan, Recep Tayyip, 181 Ethiopia, 225 Gabbana, Stefano, 167 European Commission, 123 Gabriel, Peter, 85 European Union, 59 Gallagher, Liam, 176 Europe Music Awards (2000), 163 Gandhi, Mahatma, 171 Gates, Bill, 214, 218 Facebook, 248 Gaulle, Charles de, 37 Falco, 89 Gaultier, Jean-Paul, 175 Famous Last Words (TV show), 199 Gazzolo, Pierluigi, 169 Farmer, Paul, 218,http://www.pbookshop.com 231–232 Geldof, Bob, 195, 214, 232 Ferguson, Sarah “Fergie” (Duchess of Gerasimov, Yuri, 114–115 York), 176–177, 184 Ghazanfar, Ali, 151 Fitsmi, 262 Gillmer, Bruce, 183 Flack, Dave, 75 Girls Get Out There (TV show), 167 Focus groups, 70 Global Business Coalition on Fortune, 129–130, 259 HIV/AIDS (Global Business Forty Bands Banned for Forty Years Council (GBC) on AIDS), (TV show), 88 219–222, 225, 261–262 Frame, Peter, 22 Godfrey, Richard, 176 France, 175 Goff, Simon, 228–229 “Freedom” (song), 174 Goldman Sachs, 46

BINDEX 30 March 2011; 9:4:26 Index 275

Goldsmith, Harvey, 232 Hope for Haiti Now concert, Goodall, Roger, 233 182, 231 Google, 249, 252 Horowitz, Ed, 54 Gorbachev, Mikhail, 258 Hotel Phoenica, 136 Gore, Al, 227 Hudson, Henry, 194, 217 Gorney, Dieter, 123–124 Hui, Harry, 153, 154, 157, 184 Gray, Brad, 137 Hulu Plus, 250 Greece, 37–38 Human trafficking, 229 Greenhouse, 199 Hutchence, Michael, 102, 176 Green Weekend, 82 Hyman, James, 93 Guff, Drew, 118–120 “I Believe” (song), 61 Haiti, 182, 231–232 Idol, Billy, 30 Hammer, M.C., 75–76, 88 If I Could Turn Back Time (video), 87 Hannah Montana (TV show), 235 Iglesias, Enrique, 184 Hansen, Brent, 50, 72, 78, 81, 148 An Inconvenient Truth (film), 227 Hansen, Marley, 81 Indus Music Group, 151 Harari, Rafic, 136 Inter-American Life Insurance Harmonix, 246 Company, 37 Harvard Business School, 14–15, Interbrand, 5 22, 130 International Monetary Fund, 253 Harvey, P.J., 175 Internet, 247–248 Hauser, Gustave, 27 INXS, 102 HBO. See Home Box Office (HBO) Ioannou, Sofia, 254 Headbanger’sBall(TV show), 51, 81–82 Isa TKM (TV show), 169 Heavy rotation, 83 Is Music Television Erasing All Herzog, Doug, 238 Traditional Cultural Barriers? High School Musicalhttp://www.pbookshop.com(TV show), 235 (seminar), 55 HipHopNa (TV show), 167 Israel, Six-Day War, 190 HIV/AIDS. See AIDS awareness Italian Telecom, 106 Hoch, Jan. See Maxwell, Robert It’s My Life (TV show), 168 Holbrooke, Richard, 221–222 The Hollywood Reporter, 74, 75 Jackson, Janet, 187 Home Box Office (HBO): Jackson, Michael, 85, 92, 173 early years, 4, 14, 18–22 Japan, 195–196 job offer, 16 AIDS awareness, 209–210 launching of, 17, 25 Jeddah Legends, 140 National Account Group, 21–22 Jersey Shore (TV show), 168, 200, 250 sale of, 20 Jiang Zemin, 32, 139, 155, 257

BINDEX 30 March 2011; 9:4:26 276 INDEX

Jixiang San Bao, 258 Li, Yifei, 154, 185 John, Elton, 174 Ligtvoet, Dan, 254 Johns Hopkins University, 218 Lilipaly, Carolyn, 92 Johnson, Bob, 22 Lindemann, Alex. See Roedy, Alex Joint ventures, 146 Lithuania, 107–108 Jones, Quincy, 20 Live 8, 232 Jones, Tom, 175 “Livin’ La Vida Loca” (song), 154 Justify My Love (video), 87 Logo, 77–79, 131 Longobardo, Vinnie, 26 Kaiser Family Foundation, 223 Lopez, Jennifer, 179 Karachi, 151–152 Lopez, Ramon, 61 Katzenberg, Jeffrey, 188 Loveline (TV show), 166 Keating, Ronan, 195 Luigi, Pier, 254, 260 Kellogg’s, 129 Lynn, Bill, 70 Kenya, 217–219, 225 Lynn, David, 254 Keys, Alicia, 11–12, 230–231 Khaled, 88 Made (TV show), 167 Khaton Ke Khiladi, 139 Madonna, 85, 87 Kids Choice Awards (TV show), Magness, Bob, 21 169, 172 Malone, John, 21–23, 32, 61, 68, 121, Kilar, Jason, 250 251 Kimmitt, Bob, 234 Mandarin Music Honors (TV show), Ki-moon, Ban, 227 184–185 King, Paul, 92 Mandela, Nelson, 52, 139, 192–194, Korea, 145–146 195, 258 Kung Fu Panda 2 (film), 188 Martin, Ricky, 154, 179, 214 Kurilov, Vladimir, 97 Massive Attack, 177 Kuruvilla, Alex, 129http://www.pbookshop.comMaxwell, Robert, 32, 33–34, 63–65 McCartney, Paul, 174, 258 Lack, John, 1, 28 McCune, Scott, 70 Lady Gaga, 85 McDaniel, Phillip, 93 Landsbergis, Vytautas, 108–109 McDonald’s, 130, 221 LaPid, Tommy, 58 McGrath, Judy, 205, 231, 248, 259 Larsen, Jorgen, 61 McGroarty, Bob, 29 LaValle, Sandra, 35 McGuinness, Paul, 182 Layborne, Gerry, 234–235 Media and technology, 4–5 Learns, Michael, 185 MetroVision, 21 Lee, Richard, 126 Michael, George, 101, Levin, Jerry, 19–20 174–175, 213

BINDEX 30 March 2011; 9:4:26 Index 277

Michael Jackson’s Dangerous Diaries MTV EXIT, 229 (TV show), 93 MTV France, 150 Mile High party, 172 MTV Germany, 57–58, 105, Minow, Newton, 233 121–126, 159, 168 Min Zin, 193 music awards, 174–175 Mohn, Yarl, 81 MTV Global Forum, 191 “Money for Nothing” (song), 38 MTV Houseful (TV show), 167 The Monkees, 27 MTVI. See MTV International Montreaux Jazz Festival, 99 (MTVI) Morissette, Alanis, 185 MTV India, 129, 131–132, 138–139 Mosheni, Saad, 160 MTV Indonesia, 167 MTV, generally MTV International (MTVI), 5–6, chairman, 9 97–128 early years, 30–35 MTV Italy, 105, 106, 136–137 managing directorship, 38–65 MTV Japan, 148, 167, 172 MTV Adria, 149 MTV Japan Video Awards Show MTV Arabia, 139–141, 146, 150, 167 (TV show), 196 MTV Asia, 26–27, 142–146, 149 MTV Kitchen (TV show), 166 MTV Asia Awards (TV show), 231 MTV Korea, 167 MTV at the Movies (TV show), 73 MTV Networks, 3, 143, 147–148, MTV Australia, 167 248, 253–254, 259–260 MTV Bakara (TV show), 167 MTV Pakistan, 151–152 MTV Brazil, 145, 252 MTV Romania Music Awards, 172 MTV Cricket in Control MTV Russia, 107–122, 194–195 (TV show), 167 MTV’s Most Wanted (TV show), 92 MTV Cuba, 137 MTV Supersonic (TV show), 167 MTV East Germany, 55–56 MTV Taiwan, 60, 132 MTV English (TVhttp://www.pbookshop.com show), 80 MTV Video Music Awards (1964), 172 MTV Entertainment Network Much Music (TV channel), 137 Group, 238 Mühlemann, Catherine, 161 MTV Europe, 37–65, 257 Multiplatforms, 242 advertising, 67–95 Mung-Bak, Lee, 139 AIDS awareness, 205 Murdoch, Rupert, 32 distribution, increase of, 53–54 and MTV Asia, 144 early years, 3–4 and MTV Europe, 54, 56, 63 goal of, 240 News Corp, 126–127, 146, 152 limitations of, 120–121 STAR TV, 146 MTV Europe Awards (TV show), 197 Music Channel (Japan), 148 MTV Europe Music Awards, 172, 174 Muslims, 190

BINDEX 30 March 2011; 9:4:26 278 INDEX

Nairobi, 211–212, 217 Pearl, Daniel, 151 National Football League, 233 Pennsylvania Polka Festival NATO, 12 (TV show), 18 NBC, 15 People’s Choice awards, 174 Negra, Mano, 88 PEPFAR (President’s Emergency Nesmith, Michael, 28 Plan for AIDS Relief ), 210–211 Netflix, 250–252 Pepsi, 73, 75–76, 93 News Corp, 126–127, 146, 152 Perez, Shimon, 139 Niche channels, 241 Perry, Katy, 92, 182–183 Nicholas, Nick, 61 Petty, Tom, 76 Nickelodeon, 27, 44, 80, 118, 146, Philippines, 165 154, 168–169, 234–237 Pimp My Bicycle (TV show), 168 Nike, 75, 76, 222 Pimp My Car (TV show), 168 Nike-Ajax, 12 Pimp My Ride International Nike-Hercules, 12 (TV show), 168 Nobs, Calude, 98 Pimp My Vespa (TV show), 168 Not Necessarily the News (TV show), Piot, Peter, 203, 215–217, 219 18, 33 Pittman, Bob, 28–30 Nuclear Reliability Surety Pollack, Jeff, 83 Program, 42 Polygram, 146 PopClips, 28 Oasis, 176 Powell, Colin, 191–192 Obama, Barack, 257 Prince, 88, 175 Oberstein, Maurice, 61 Oliver, Tom, 22–23 Rabin, Noa, 104 OnGameNet, 146 Rabin, Yitzhak, 103–104 Osbourne, Kelly, 163–164 Ray’s Request (TV show), 91 Osbourne, Ozzy, 111,http://www.pbookshop.com 166 Real World (TV show), 165, 167 Osbourne, Sharon, 164 Red Brigades, 13 The Osbournes (TV show), 166 Red Carpet, 184 Oxygen Network, 235 Red Cross, 231 Redstone, Sumner, 31–34 Pan European Television Audience AIDS awareness, 205 Research (PETAR), 70, 77 China visits, 154, 186–188 Paramount, 137 dinner at Gaudi House, 180 Parental Control (TV show), 167 and Maxwell, Robert, 63 Park, Linkin, 182 and MTV Europe, 48, 59, 65 Partners in Health, 218–231 on MTV Pakistan, 151–152 A Passion to Win (Redstone), 144 A Passion to Win, 144 Patton, General George, 110 R.E.M., 85

BINDEX 30 March 2011; 9:4:26 Index 279

Remote Control (TV show), 83, 165 16 and Pregnant (TV show), 200 Ricca, Greg, 62, 122–123 Sky-TV, 57 Rice, Condoleezza, 193 Smith, Howard, 57, 112 Ritchie, Lionel, 86 Société Européenne des Satellites, 54 Roberts, Brian, 23 Sony, 125 Roberts, Ralph, 23 South Park (TV show), 170, 236 Robinson, Mary, 262 Soviet Union, 107–115, 183 Roddick, Anita, 221 Spain, 147 Roedy, Alex, 50, 102–105, 151, 216 Antena 3, 147 Roedy, Liam, 104 Sparkman, J.C., 22–25 Roedy, Max Rockford, 104 Special Olympics, 82 Roedy, Nancy (Capizzi), 7, 27 Spice Girls, 94 Roedy, Noa, 104 SpongeBob Square Pants (TV show), Roedy, Tiger River, 104 168–169, 236, 248 Ross, Steve, 31 Sports Illustrated, 253 Russia, 138. See also MTV Russia STAR TV, 146 Russian Music Awards, 183 Starz, 250 Russia Partners, 118–120 Station identity, 78–79 “Staying Alive” campaign, 212–232 Salam Dangdut (TV show), 167 corporations supporting, 219–222 Sambora, Richie, 101 documentary, 213 Saturday Night Live (TV show), 82–83 organizations supporting, 218–223 Saul, Sonya, 93 Staying Alive Foundation, 261 Scannell, Herb, 235, 259 Stefani, Gwen, 179 Schneider, John, 29 Steinberg, Bruce, 69 Scrubs (TV show), 239 Stewart, Jon, 238–239, 253 September 11, 2001, 92, 104, 191 Stigers, Barry, 24 Sexy Dolls (TV show),http://www.pbookshop.com 166 Stocks, Rosemary, 87 Shanghai Television, 132 Stylissimo (TV show), 167 A Shot at Love with Tila Tequila Suharjono, Indra, 254 (TV show), 166 Sunday Times of London, 95 Shriver family, 82 “Switch” effort, 228–229 Shuga (TV show), 217–219 Sykes, John, 29 Sibley, Dave, 74, 170, 178 Sidibé, Michel, 261 Tagliabue, Paul, 233 Sigular Guff, 118–120 Taipei, 149 Silvestrin, Enrico, 92 Taiwan, 165 Singapore, 145, 149, 185 Tamon, 196 Singh, Bhavneet, 254 Tarantino, Quentin, 142 Sinosat, 155 TCI, 21–24, 59, 121

BINDEX 30 March 2011; 9:4:26 280 INDEX

Technology and media, 4–5 United Nations General Assembly, 52 Tedstrom, John, 222, 261 Special Session on HIV/AIDS, 222 Telenovas (TV show), 169 UPOD: Under-promise and over-deliver, TelePrompTer, 21 143 The Terry Fox Story (TV show), 18 U.S. Top Twenty Countdown Thailand, 149, 215, 230–231 (TV show), 83 Thomas, Stan, 23–24, 27, 35, 259 U2, 85, 176, 181, 197–198 Thompson, Jon, 12 Timbaland, 195 Vanderbilt University, 6 Timberlake, Justin, 164, 187, 217 Vanity Fair, 137 Time Inc., 20 Versace, Donatella, 184 Time Rush (TV show), 235 VH1, 124, 237 Time Warner, 252 Viacom, 30–33, 250, 261 AOL merger, 19–20 brand identification, 245–246 early days, 21 China, 154 TMF (The Music Factory), 161 “Colors,” 138 Today Show (TV show), 93 Corporate Development Total Request Life (TV show), 167 department, 234–235, 238 Tribes (TV show), 217–218 lawsuit, 252 Tripodi, Joe, 70 on new channels, 67 Truth and Reconciliation officers, 22, 65, 259 Commission, 194 “Vibe,” 148 Turner Broadcasting, 5 Video Jukebox (TV show), 29 Turner, Ted, 5, 27, 32, 35, Video Killed the Radio Star (video), 30 221, 227 Video Performance Limited (VPL), Tutu, Desmond, 194 61–62, 122–123 TV Cable Week, 71 Vietnam War, 9–12, 25, 132, 135 TV Guide, 5, 71, 81http://www.pbookshop.comVirgin Records, 210 Twelve Angry Viewers (TV show), 167 VIVA, 123–128, 134, 151, Twitter, 248 160–161, 236 Two and a Half Men (TV show), 238 Vlugy, Marijne van der, 92 Tyler, Steven, 175 VPL. See Video Performance Limited Tyson, Mike, 71 (VPL)

Ukraine, 149 Wall, Kevin, 231 UNAIDS, 211, 215, 223, 261 Warner-Amex, 27, 28 UNICEF, 215, 231 Warner Music, 61, 122, 252 United Nations Agency for Warsaw Pact, 12 International Development, 229 Warwick, Vanessa, 51

BINDEX 30 March 2011; 9:4:26 Index 281

WCVB, 14 YELE Fund, 231 West, Kanye, 179–180 Yeltsin, Boris, 118 West Point, 6–10 Yew, Lee Kuan, 139 Williams, Robbie, 163, 176 Yo MTV Raps (TV show), 51, Wingo, Willy, 7 81, 86 Winning the Information War Youth Counseling Centre (Minow), 233 on Love, Marriage, and Winter Palace, 114 Family, 225 Winx Club, 169 YouTube, 249, 253 WNBC, 29 World AIDS Day, 213 Zambia, 213, 224–225 World Economic Forum, 244–245 Zarghami, Cyma, 169, 235 Wowerit, Klaus, 181, 182 Zhu, Marilyn, 213 Wright, Chris, 61 Zosimov, Boris, 106, 115–118

http://www.pbookshop.com

BINDEX 30 March 2011; 9:4:26 http://www.pbookshop.com

BINDEX 30 March 2011; 9:4:26 http://www.pbookshop.com

BINDEX 30 March 2011; 9:4:26 http://www.pbookshop.com

BINDEX 30 March 2011; 9:4:26