When What So Not Rolled out a Giant Chrome Horse on Monster Truck
When What So Not rolled out a giant chrome horse on monster truck wheels during his headlining Coachella set last year, it was his boldest reminder yet that he doesn’t play by the same rules as his peers. Now, with the arrival of his debut artist album, Not All the Beautiful Things, he’s continuing to blaze his own trail, forging a complete vision for what is now much more than just a dance music project. Over three years in the making, Not All the Beautiful Things is about transformation and metamorphosis, a culmination of everything the Australian-born artist behind such massive anthems as “High You Are” (50 million-plus streams), “Waiting” (with Skrillex and RL Grime), and his remix of RUFUS du Sol’s “Innerbloom” (#30 on Triple J’s Hottest 100 list for 2016) has been working towards as he’s built his reputation as one of the most innovative producers in the game, garnering over 455 million combined streams (200 million on Spotify alone) in the process. More than an album, it’s a fully realized artistic statement in which What So Not is in full control of every aspect, from the stage design and visuals to the music videos and merchandise. “I didn’t want to put anything out that doesn’t cohesively match the essence of the songs,” explains the man behind it all. To help represent the many moods and voices of the project, What So Not enlisted a small army of collaborators and guest vocalists, including Skrillex, Slumberjack, San Holo, Michael Christmas and legendary Silverchair frontman Daniel Johns, to name just a few.
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