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Q4-Quarterly Town of Stony Plain Q4 2016 Quarterly Report Photo Courtesy of Kelly Maluta Table of Contents OFFICE OF THE CAO ....................................................................................................................................... 2 Corporate Communications ...................................................................................................................... 2 Cultural Development ............................................................................................................................... 6 Economic Development ............................................................................................................................ 9 MUNICIPAL PLANNING & INFRASTRUCTURE .............................................................................................. 14 Building and Development Permits ........................................................................................................ 14 COMMUNITY AND PROTECTIVE SERVICES .................................................................................................. 15 Stony Plain Fire Department ................................................................................................................... 15 Municipal Peace Officers ........................................................................................................................ 17 Community Programs ............................................................................................................................. 21 HandiBus ............................................................................................................................................. 21 Adult Programs ................................................................................................................................... 23 Shikaoi Exchange Program .................................................................................................................. 23 CORPORATE SERVICES ................................................................................................................................ 28 Financial Update ..................................................................................................................................... 28 Page 1 of 36 Introduction The quarterly report provides a consolidated overview of statistical reports and financial summaries that move towards the goals and priorities identified by Council through the budget process. A review of selected performance indicators, and a financial summary for 2016, Quarter 4 is presented. OFFICE OF THE CAO Corporate Communications Toys for Tickets The Town of Stony Plain’s Enforcement Services offered residents the chance to pay for their parking tickets with toys or gift cards. This campaign ran from October 31st to December 9th. It was a huge success! The toys and cards were all collected and donated to the Stony Plain Kinsmen Club’s Christmas Hampers. The program raised awareness and the Kinsmen saw greater donations at all hamper drop off locations. The social media on this campaign was huge! One Facebook post received 996 shares, over 1500 likes, and 159 comments. That boosted the post to be seen by more than 119,000 people. A News Release was written and the campaign was covered by CTV, Global, CBC, 88.1 FM and the Stony Plain Reporter. Household Waste Communications launched the Household Waste Campaign in December and will continue with this Communications plan through 2017. More awareness and education is needed to promote how to properly dispose of waste. The Town provides three key tools to help residents with this. • My Waste App • Collection Schedule Magnet • Web page www.stonyplain.com/MyWaste One of the Town of Stony Plain’s main strategic priorities is Environmental Responsibility. The Town has been successful at consistently diverting over 50% from the landfill for the last 5 years. The numbers are back from 2016 and we diverted 53%. Communications is hopeful through education we can increase Page 2 of 36 that number by another 7% in 2017. The focus of this year’s Trade Show is going to be on Household Waste. Stay tuned for more details on that. We’ll also be hitting the schools with household waste presentations. Other tools used for this educational campaign are; welcome wagon, social media, newspaper ads, radio ads, website, and earned media through a news release. Communications assisted with the following projects either via social media, news releases, portable signs, newspaper ads, radio ads, and media interviews. Page 3 of 36 Online Communication www.stonyplain.com The Town’s website continues to be a vital tool in getting key messaging out to the residents of Stony Plain. Its popularity is growing with 33,409 users this quarter, that’s up from 30,565 in the same quarter in 2015. Website Analytics: 4th Quarter 2015 Compared to 4th Quarter 2016 OVERVIEW 2015 2016 Sessions 49,339 49,281 Users 30,565 33,409 Page views 116,866 105,815 Pages per Session 2.37 2.15 Average Session Duration 00:01:34 00:01:24 New Visits 25,032 28,779 % New Visits 50.7% 58.4% Bounce Rate 57.71% 63.27% VISITOR TYPE 2015 2016 New 25,032 28,779 Returning 24,307 20,502 Total 49,339 49,281 ACQUISITION SESSIONS BOUNCE RATE 2015 2016 2015 2016 Organic Search 35,848 33,824 54.08% 56.77% Direct 9,197 8,220 65.06% 88.78% Referral 2,715 4,857 71.23% 64.24% Social 1,292 2,226 76.86% 64.65% Email 287 153 62.02% 77.78% 2015 2016 Mobile 20,459 24,051 Desktop 23,877 20,650 Tablet 5,003 4,580 Page 4 of 36 Social Media Social Media continues to be a fantastic tool in promoting events and getting key messaging out to the residents of Stony Plain. In the chart below we compare the entire year of 2015 to 2016 and we also compared the 3rd quarter of 2016 to the 4th quarter of 2016. Facebook followers have increased by 49% over the last year with the 4th quarter being the strongest quarter adding an additional 779 likes. Twitter saw some modest gains with an additional 763 followers with 106 of those in the last quarter of 2016. SOCIAL MEDIA 2015 Q4 2016 Q3 2016 Q4 Facebook Likes 2,174 3,478 4,257 Twitter Followers 4,012 4,669 4,775 My Waste App The Town has had the My Waste App for a few years now. But Communications is focussing on driving up its subscribers and usage. As you can see from the chart below the growth over the last quarter has been phenomenal with only 700 using the app on Oct 1st to now 1,434. These residents had 23,312 interactions with the app over the 4th quarter of 2016. With the Household Waste Campaign we hope to double these numbers by the end of 2017. Page 5 of 36 Cultural Development CultureFWD The final CultureFWD evening for 2016 was held in conjunction with Small Business week and hosted by Homegrown Foods. Presentations by James Shoepp (Homegrown Foods), Duncan Mackay (DAM Artworks), David Goetz (Moonshiners) and Roxanne Shewchuk (New Media Artist) were heard by over 25 attendees. The video summary of the evening can be found at www.stonyplain.com/CultureFWD Partnership with FCSS: Exploring Acrylic Painting and COMPASS Art Therapy Exploring acrylic painting was a partnership project between Cultural Development, Stony Plain FCSS and Whispering Waters. For 5 weeks participants were led by local artist Daphne Cote through a facilitated art therapy program in which they created an acrylic on canvas painting. The painitngs will be exhibited at FCSS and a small opening will be held for the participants, their guests and members of the public. As a part of the ongoing partnership between the Stony Plain and Spruce Grove FCSS offices, Cultural Development partnered to bring an art therapy component to the COMPASS, Care for the Caregiver Page 6 of 36 program. Participants were led through a personal engagement project where they created a self- portrait continuous line drawing. These images were then anonymously exhibited at the Stony Plain FCSS office. Canada 150 Mural Mosaic As a part of the Canada 150 celebrations St. Albert artist group Mural Mosaic is creating a nation-wide mural. Stony Plain was one of the only 150 communities to be chosen to participate in the project. A 12’x8’ mural, made up of over 700 tiles was created over three days in November. In partnership with Ecole Meridian over 200 school children participated on the first day and more than 350 community members painted tiles on the second day. The mural is complete and awaiting it’s permanent home. It will be unveiled in 2017. 3rd Annual Commemorative Christmas Ornament The 2016 Stony Plain Christmas ornament was designed by local artist Amanda Wall. The ornament was an embossed paper wreath with original illustrations. 250 community members received a free ornament through turning in a coupon in the Winter Live Out Loud destination guide. Page 7 of 36 Shop the Season Advertising Campaign In effort to increase tourism to Stony Plain a “Shop the Season” advertising campaign was undertaken. The printed ad was placed in the Where Edmonton Holiday Gift Guide and the December issue of T8N Magazine. The ad was styled and designed in house using products from local businesses and one product was featured on Global Edmonton morning. Page 8 of 36 Economic Development Small Business Week October 16th to 22nd Small business owners are often the unsung heroes of our economy. The majority of businesses in Alberta are small; in fact they account for 95% of all business activity in the province and are a driving force of the economy accounting for almost 30% of the GDP. This
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