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The Rise of Wearable Healthcare Technology: Opportunities and Challenges for Pharma February 2015 The Rise of Wearable Healthcare Technology: Opportunities and Challenges for Pharma A FirstWord Dossier ExpertViews Report The Rise of Wearable Healthcare Technology: Opportunities and Challenges for Pharma Published February 2015 © Copyright 2015 Doctor’s Guide Publishing Limited All rights reserved. No part of this publication may be reproduced or used in any form or by any means graphic, electronic or mechanical, including photocopying, recording, taping or storage in information retrieval systems without the express permission of the publisher. This report contains information from numerous sources that Doctor’s Guide Publishing Limited believes to be reliable but for which accuracy cannot be guaranteed. Doctor’s Guide Publishing Limited does not accept responsibility for any loss incurred by any person who acts or who fails to act as a result of information published in this document. Any views and opinions expressed by third parties and reproduced in this document are not necessarily the views and opinions of Doctor’s Guide Publishing Limited. Any views and opinions expressed by individuals and reproduced in this document are not necessarily the views and opinions of their employers. Cover image: © Tsung-Lin Wu/ radub85 - Fotolia.com The Rise of Wearable Healthcare Technology: Opportunities and Challenges for Pharma Contents Executive summary .............................................................................................................................. 1 Methodology and objectives ..........................................................................................................3 Overview of Wearable Technology and the Internet of Things .............................6 What is the Internet of Things? ..............................................................................................................6 BI Intelligence “Internet of Things” .................................................................................................. 7 Why the sudden surge in the Internet of Things? .......................................................................8 Adoption of IoT Technologies: Acquity Group ..............................................................................8 Wearable tech, convergence and data explosion ............................................................................9 Evolution of wearable technology ...........................................................................................10 Wearables 1.0 ...................................................................................................................................... 11 Wearables 2.0 ...................................................................................................................................... 11 “Pro-sumer” clinical wearables ........................................................................................................ 11 Enterprise wearables .........................................................................................................................12 From tracking the Body to tracking the Environment ...............................................13 The Home-as-a-Platform: sensing and controlling .........................................................................13 Home-as-a-Platform for seniors aging in place .........................................................................14 Smart cities: Connected and adaptive ...............................................................................................15 The Array of Things ............................................................................................................................15 Contextual data ........................................................................................................................................15 www.fwreports.com All Contents Copyright © 2015 i February 2015 Doctor’s Guide Publishing Limited. All Rights Reserved The Rise of Wearable Healthcare Technology: Opportunities and Challenges for Pharma Frontier between Wellness and Health will disappear .............................................. 17 From ‘Quantified Self’ to the CEO of your own health .................................................................. 17 Exploring wearable tech for disease prevention .............................................................................18 Apple bridging the consumer and healthcare markets ................................................................19 Watch, HealthKit and HomeKit .......................................................................................................19 A smartwatch at the centre of health technology ......................................................................19 Apple HealthKit adoption by hospitals ..........................................................................................20 The role of design in the adoption of consumer and healthcare wearables ........................... 21 Wearable technology and sensors in medicine .............................................................23 Access to data is key ..............................................................................................................................23 Patient-Generated Health Data (PGHD) ..........................................................................................23 Virtual coaches and behaviour change ........................................................................................25 The IoT and Artificial Intelligence (AI) in Health .........................................................................25 Wearable tech and remote patient monitoring ...............................................................................26 Remote monitoring for chronic disease .......................................................................................26 Wearable tech and clinical trials data ................................................................................................ 27 Real-time data .....................................................................................................................................28 Big Data and real world data ...........................................................................................................29 Medical adherence and patient compliance in clinical trials .................................................. 31 Personalised, patient-centred and transparent ..........................................................................32 Patients connecting the dots ...........................................................................................................33 Improved speed and lower cost of clinical trials ........................................................................33 www.fwreports.com All Contents Copyright © 2015 ii February 2015 Doctor’s Guide Publishing Limited. All Rights Reserved The Rise of Wearable Healthcare Technology: Opportunities and Challenges for Pharma Healthcare regulatory environment for wearable tech .............................................34 Data protection .........................................................................................................................................34 Regulatory guidance in the US ............................................................................................................35 HIPAA working on new guidance ...................................................................................................35 FDA relaxes rules for wearables and mHealth apps in new guidance ...............................36 Regulatory Guidance in the EU ........................................................................................................... 37 Data-driven health innovation by government ................................................................................ 37 In the US ...............................................................................................................................................38 Precision Medicine: patients at the centre .............................................................................38 In the UK ...............................................................................................................................................39 What’s Next ...............................................................................................................................................40 Bridging the language barrier for technologists and healthcare ................................................40 Will pharma be partnering wearable and mobile devices with therapies? ..............................40 New Features Being Developed in Wearable Tech ....................................................................... 41 Notifications .......................................................................................................................................... 41 Beacons and Nearables ...................................................................................................................42 Stickables ..............................................................................................................................................42 Haptics ...................................................................................................................................................42 Gestures ................................................................................................................................................43
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